One night a mysterious and unexplained phenomenon occurs in the nine provinces. Five years later Chu Feng, a regular outer disciple of the Azure Dragon school, awakens one of the mysterious nine lightning beasts. And discovers an egg sealed inside him.

From there we follow Chu Feng on his path of cultivation.

With a single smile, I caused the winds and thunder to tremble. With a feeling of anger, I caused the oceans to chill. With a single hand, I sundered the sky. With a single sword, I danced throughout the day! One man, one sword. Transcending the Nine Heavens.

Tang Sect, the most famous martial arts sect of all. By stealing its most secret teachings to fulfill his dreams, Tang San committed an unforgivable crime. With his ambition attained, he hands his legacy to the sect and throws himself from the fearsome "Hell's Peak." But he could have never imagined that this would reincarnate him in another world, one without magic, martial arts, and grudges. A land where only the mystical souls of battle lay. The continent of Douluo. How will Tang San survive in this unknown environment? With a new road to follow, a new legend begins...

Skyfire Avenue is a street that is 2048 meters long. There are 168 stores here, and each of the store owners is an extremely powerful adept. The Avenue does not permit any vehicles or any robots to pass through it, much less mecha. Even the patrolling police must move about on foot. This is because this is a street for pedestrians, a lane for nobles, hidden away within this high technology world. Lan Jue, the greatest of the mercenaries, code-named ‘Zeus’, has secluded himself here in Skyfire Avenue after the death of his wife. The name of his shop is “Zeus’ Jewelry Store”, and here in Skyfire Avenue, he has been given the title, Jewel Master.