In the afternoon. 下午。 On weibo retransmits the «A Bite of China» advertisement fee incident crazily. 微博上疯狂转发《舌尖》广告费一事。 „Two hundred million day!” “两个亿啊天！” „Did a day sell?” “才一天就都卖出去了？” „This is the advertisements of Zhang Ye two characters!” “这就是张烨俩字的招牌啊！” „Was insane!” “都疯了！” „If before some people told me documentary film to sell two hundred million advertisement Fei He to be authorized to spend, I certainly - compelled to think that he was stupid cunt, but now, really occurred!” “以前要是有人告诉我一部纪录片能卖出去两个亿的广告费和授权费,我绝-逼以为丫是傻-逼,但现在,真的发生了啊！” „CCTV record channel this time gained the sea!” “央视纪录频道这次赚海了！” „Their channel biggest success, Zhang Ye moving!” “他们频道最大的成功,就是把张烨给调了过来！” „These advertisement fees should be the harvests of CCTV Channel 1, does not know that they any expression, push aside now Zhang Ye, this should be the CCTV Channel 1 for dozens years has done the most stupid cunt matter! stupid cunt to my this at is not the Zhang Ye fans person, thought CCTV Channel 1 this chapter of stupid cunt!” “这些广告费原本应该是央视一套的收获,不知道他们现在什么表情,把张烨排挤走,这应该是央视一套几十年来干过最傻-逼的一件事了！傻-逼到了我这个根本不是张烨粉丝的人,都觉得央视一套这回傻-逼了！” „Hahaha!” “哈哈哈！” ...... …… The CCTV Channel 1 vice- Director Jiang Yuan complexion is truly unattractive, especially after knowing the «A Bite of China» advertisement fee, he has flash that also to think that one's own is stupid cunt! Although seems their «Dancing lightly» and «A Bite of China» advertisement fee is similar, may think to know actually, how many «Dancing lightly» has invested? Hundred million also many! But «A Bite of China»? Only then trivial 10 million! Entire 10 million! 央视一套副总监江源确实脸色不好看,尤其在知道了《舌尖》的广告费后,他有那么一瞬间也觉得自己是个傻-逼！虽然看上去他们的《翩翩起舞》和《舌尖》广告费差不多,可实际想一想就知道了,《翩翩起舞》投资了多少？一个亿还多！而《舌尖》呢？只有区区的10000000！整整10000000！ Zhang Ye! 张烨！ Also is Zhang Ye! 又是张烨！ Are you monkey invite cope specially our?? 你是猴子请来专门对付我们的吗？？ time, Jiang Yuan also suddenly a little regretted in this moment, initially really should not Zhang Ye bleeding off, should hide his snow in their CCTV Channel 1 a wee bit broadcast the opportunity of taking a good photo not to him, but this cannot blame them! The CCTV record channel is the channel that entire CCTV Viewership Ratings sets the base, is a worst department, whom will change to think in that position absolutely safe, does not think that Zhang Ye can raise any storm in a record channel! 一时间,江源在这一刻也突然有点后悔了,当初真的不应该把张烨给放走啊,就应该把他雪藏在他们央视一套里一丁点播出上镜的机会也不给他啊,可是这也不能怪他们啊！央视纪录频道是整个央视收视率垫底的频道,是最差的一个部门,换了谁在那个位置都会以为万无一失的,都绝不会认为张烨能在一个纪录频道掀起什么风浪的！ Picks up the phone, he has hit to Xu Yipeng. 拿起电话,他给徐一鹏打了过去。 „Leader Xu.” “徐导。” „Leader Jiang.” “江总。” „Next issue of can Viewership Ratings, guarantee?” “下一期收视率,能保证吗？” „You could rest assured that does not have the issue.” “您放心,没问题。” „Good, surely gives us CCTV Channel 1 to make every effort to succeed!” “好,一定给咱们央视一套争口气！” „I understand! We prepared!” “我明白！我们都准备好了！” „Is very good!” “很好！” ...... …… Another sideband external is rushing to different. 另一边带着外挂闯异界。 14 channels. 14频道。 Several advertisement business came late, even/including Koutang have not divided, several people were pursuing Zhang Ye to walk in the office district everywhere, was striving proximally. 有几个广告商来晚了,连口汤都没分到,几人正追着张烨在办公区里到处走呢,寸步不离地争取着。 „Leader Zhang, you cannot like this!” A company representative said. “张导,你不能这样啊！”一个公司代表道。 In addition individual also said: „We have cooperated a time, was the old customers, your this came up to tell us advertisement to sell-out, did you make me go back to confess with the boss? My this time brings duty is coming, already has set up the written pledge to fulfill a military order with the colleagues in boss and company!” 另个人也道:“咱们都合作过一次了,都是老主顾了,您这上来就告诉我们广告卖完了,您让我回去怎么跟老板交代啊？我这次可是带着任务来的呀,已经跟老板和公司的同事们立了军令状了！” But Zhang Ye said: „Several, advertisement sold, rebroadcast the time advertisement not to have continually.” In the hand is taking a bill, refers to them, „you looked that was a position cannot add , did I deceive you to do?” 张烨无奈道:“几位,广告真的都卖出去了,连重播时候的广告都没了。”手里拿着一份单子,对他们指指,“你们看,真的是一点位置也加不进去了,我骗你们干什么？” A female vice-president said: „You make one to us!” 一女副总道:“您怎么也给我们弄一个啊！” „Yes Leader Zhang.” Nearby person echoes. “是啊张导。”旁边人附和。 „Did not have.” Zhang Ye said that has thought that said: „You , if not mind, pours also has the opportunity of cooperation, um, our three kinds of authorized also some sell, goes to publicity advertisement with your firm one's own resources, or network video, either television advertisement, then we can be authorized you to supplement one on your advertisement ‚A bite of China recommendation drinks’, this authorization is actually inexpensive.” “真的没了。”张烨说完想了一下,道:“你们要是不介意的话,倒也不是没有合作的机会,嗯,我们的一个三类授权还有的一卖,就是用贵公司自己的资源去宣传广告,或网络视频,或电视广告,然后我们可以授权你们在你们广告上追加一个‘舌尖上的中国推荐饮品’,这授权倒是不贵。” Several advertisement business look at each other one. 几个广告商对视一眼。 „Ok, I wanted!” “行,我要了！” „We also wanted!” “我们也要了！” „It, did not have well to choose! Oh.” “就它吧,也没更好的选择了！唉。” Small advantage that reason that this advertisement sells , because the publicity resources are not their «A Bite of China» Segment Group leave, but is opposite party advertisement discusses one's own to leave, they hit advertisement to buy the position, then in adds on the «A Bite of China» phrase with their advertisement on, they can help them improve the reputation and confidence level with the aid of «A Bite of China», «A Bite of China» can also close right up against their advertisement resources free publicity, both sides profit at someone's expense mutually. 这广告之所以卖的便宜,是因为宣传资源本质上不是他们《舌尖》栏目组出的,而是对方广告商自己出的,得他们去打广告买位置,然后在跟他们的广告上加上《舌尖》的字眼,他们可以借助《舌尖》帮他们提高口碑和信任度,《舌尖》也可以靠着他们的广告资源免费宣传,双方互相沾光。 After here processes, Zhang Ye also has put on the program «A Bite of China» publicity, called Ha Qiqi Zhang Zuo several people, said: „Just had sold several authorizations, helps our publicity, you when the time comes find the person with a progress, has signed the contract, um, now money arrived, the publicity work should also start, defers to two times of that publicity plan we initially subscribed...... No, triploid quantity, scatters to me advertisement!” 这边处理好后,张烨也将《舌尖》的宣传提上了日程,叫来了哈齐齐张左几个人,道:“刚卖了几个授权,也是帮咱们宣传的,你们到时候找人跟一下进度,把合同签了,嗯,现在钱到位了,宣传工作也该开始了,就按照咱们当初订的那个宣传计划的两倍……不,三倍体量,把广告给我撒出去！” One hear of this saying many people are excited. 一听这话很多人都激动起来。 Little Wang looks that „finally can makes war with «Dancing lightly» directly?” 小王看过来,“终于要跟《翩翩起舞》正面开战了？” Tong Fu asked: „Leader Zhang, can our next issue win?” 童富问道:“张导,咱们下一期能赢吗？” The Huang Dandan laughter said: „Has Leader Zhang, whom we fear! No one fears!” 黄丹丹嬉笑道:“有张导在,咱们怵谁啊！谁也不怵！” The confidence of people are unprecedented, actually they at the matter of doing, held now the day of television circle a hole! 众人的信心前所未有,其实他们现在在做的事情,已经是把电视圈的这片天捅出一个窟窿了！ „Moves, completes our own was good, Viewership Ratings anything's allowing nature to take its course.” Zhang Ye has smiled. “都动起来吧,做好咱们自己的就行了,收视率什么的顺其自然。”张烨笑了一下。 ...... …… On the same day, «A Bite of China» publicity advertisement blotted out the sky! 当天,《舌尖》的宣传广告就铺天盖地了！ The video site, the news media, Weibo, «A Bite of China» was ubiquitous rich, how naturally wants publicity on how publicity, to cover many to cover many, about 20 times of before-tax Program net income rates will have taken, Zhang Ye they can definitely not consider all costs now! 视频网站,新闻媒体,微薄,《舌尖》无处不在有钱了,自然是想怎么宣传就怎么宣传,想覆盖多少就覆盖多少,将近20倍的税前节目净收益率已经拿到手了,张烨他们现在完全可以不考虑一切成本！ The netizens call out in alarm in abundance. 网友纷纷惊呼。 „«A Bite of China» publicity came finally!” “《舌尖》的宣传终于来了！” „New promotional film looks at person to be pleasant!” “新宣传片都看得人赏心悦目啊！” „Anticipates third episode!” “期待第三集啊！” „Teacher Zhang, forever top your dying out military god full text reading!” “张老师,永远顶你寂灭武神全文阅读！” „Well, what «A Bite of China» is? This what advertisement?” “咦,《舌尖》是啥？这什么广告？” „In building hadn't two, watched the television yesterday? Searches for!” “楼上二了吧,昨天没看电视啊？去搜搜吧！” „, Does documentary film, attractively what have?” “呃,一部纪录片而已,有什么好看的？” „Hahahaha, the friend in building, your this saying before yesterday, had countless people saying that but after yesterday, nobody has said again also one!” “哈哈哈哈,楼上的朋友,你这话昨天之前已经有无数人说过了,但是昨天之后,再也没有人说过一句！” „Fuck, such fucking awesome? I have a look! Does the online have the resources?” “我草,这么牛-逼吗？我去看看！网上有资源吗？” „Has, has put first episode second episode with the video site of «A Bite of China» cooperation.” “有,跟《舌尖》合作的视频网站已经把第一集第二集放上去了。” The increasing number of people knew their Program through advertisement! 越来越多的人通过广告知道了他们的节目！ ...... …… Looks that «A Bite of China» is so mammoth, in the evening, many television station Segment Group a little could not sit still, mainly a little sat the wax! 看着《舌尖》如此声势浩大,当晚,很多电视台栏目组都有点坐不住了,主要是有点坐蜡了啊！ Some television station. 某电视台。 Some Segment Group office district. 某栏目组办公区。 leader looks that staff said: „«A bite of China», documentary film has made this, Viewership Ratings first, the advertisement income first, we as a variety Program practitioner, you thought that blushes?” 负责人看着工作人员们道:“《舌尖上的中国》,一个纪录片都做成了这样,收视率第一,广告收入第一,咱们作为一个综艺节目的从业者,你们觉得脸红吗？” The people smile bitterly, nobody spoke. 众人苦笑,没人说话。 „I thought that blushes!” leader has patted the face of one's own agitated, „I thought that blushes specially! Today works overtime, if this issue of Program records anyone not to get off work well!” “我觉得脸红啊！”负责人情绪激动地拍了拍自己的脸,“我觉得特别脸红！今天加个班,这一期节目要是录不好谁也别下班！” Some province. 某省。 Some television station. 某电视台。 Segment Group Chief Director called the people in the conference room, „has a look, has a look, this was the «A Bite of China» two days result, I do not know that you were shabby, I was very in any case shabby, I cannot throw this person, documentary film can take Viewership Ratings first, our entertainment interview did Program also hold true by saying one's own is not good? Also held true by saying the one's own Program young audiences?” 一个栏目组总导演在会议室召集了众人,“看看吧,看看,这就是《舌尖》这两天的成绩,我不知道你们寒碜不寒碜,反正我很寒碜,我是丢不起这个人的,一个纪录片都能拿收视率第一,咱们一个娱乐访谈节目还有什么理由说自己不行？还有什么理由说自己节目小众？” „Yes, leadership.” “是,领导。” „We did not find the excuse.” “我们不找理由了。” „, That, we are trying hard, strives before the end of the month, Viewership Ratings broken 0. 4%.” “呃,那,那我们在努努力,争取月底之前收视率破0。4%。” «A Bite of China» unthinkable Viewership Ratings has shocked many people, has encouraged many people, industry in many television station Segment Group has performed similar one. 《舌尖》匪夷所思的收视率震惊了很多人,也激励了很多人,业内很多电视台栏目组内都上演了类似的一幕。 documentary film is challenging the people by a brand-new stance regarding documentary film all cognition, this is also a joyful phenomenon, because many people were stimulated! 一个纪录片以一种全新的姿态挑战着人们对于纪录片的所有认知,这也是个欣喜的现象,因为很多人都被刺激了！ perhaps is the unconsciousness. 或许是无意识的。 Meaning that perhaps anything has not competed. 或许没有什么攀比的意思。 But without a doubt, to preserve the last honor before unpopular Program, many television stations and entertainment Program flew into a rage, at this moment, documentary film and all variety Program wars have started, they do not want to be stepped on by documentary film in the under foot, such too face-smacking!! 但毫无疑问,为了保住在冷门节目前的最后一丝脸面,很多电视台和娱乐节目都急眼了,此时此刻,一场纪录片和所有综艺节目的战争打响了,他们不想被一部纪录片踩在脚下,那样真的太打脸了啊！！ Does not believe «A Bite of China» next issue of Viewership Ratings can also be so scary! 就不信《舌尖》下一期的收视率还能这么吓人！ Jiang Yuan does not believe. 江源不信。 Xu Yipeng does not believe. 徐一鹏不信。 Chen Ye does not believe. 陈野不信。 Industry in many people do not believe! 业内很多人也都不相信！ documentary film counterattack miracle? Some such one time has been OK, has sufficed, if dominates the TV arena continuously? That was not the miracle, but was the miracle! 纪录片的逆袭奇迹？有那么一次就可以了,就够了,如果连续称霸电视领域？那就不是奇迹了,而是神迹了啊！