In the evening. 当晚。 «Dancing lightly» Segment Group held the reporter release conference. 《翩翩起舞》栏目组召开了记者发布会。 On the spot, big publicity poster pasted completely the conference site, everywhere was the «Dancing lightly» publicity language and title page, the organizers and related Segment Group staff all attended, including Huo Dongfang, Fan Wenli and Shen Lili three big Teacher, they and Chief Director Xu Yipeng as well as vice- Director and Host Chen Ye sat in president station manager behind the table, was facing forty the reporter on the scene from each newspaper office media television station. 现场,偌大的宣传海报贴满了会场,到处都是《翩翩起舞》的宣传语和封面,主办方和相关栏目组工作人员全部出席,包括霍东方、范文丽、沈丽丽等三位大咖导师,他们和总导演徐一鹏以及副导演兼主持人陈野坐在主席台长桌后面,面对着在场四十几位来自各个报社媒体电视台的记者。 First issues the link, has broadcast promotional film. 先是发布环节,播放了宣传片。 When is Xu Yipeng Chen Ye narrates today the record amusing thing with three teachers again together. 再是徐一鹏陈野与三位导师一起讲述今天录制时的趣事。 End, the reporter inquired the link to start. 末了,记者提问环节开始了。 A male reporter raises hand to inquire, „Leader Xu, «Dancing lightly» was in the record stage, everybody had cared very much broadcasts the date.” 一男记者举手提问,“徐导,《翩翩起舞》已经进入录制阶段了,大家一直都很关心播出日期。” Xu Yipeng said with a smile: „time has decided that is on December 10, on Friday 8 : 00, at the appointed time, «Dancing lightly» will be punctual with everybody meets.” 徐一鹏笑道:“时间已经定了,是十二月十号,周五八点,届时,《翩翩起舞》将准时与大家见面。” Female reporter asked: „Leader Huo, you have been making a movie in the two years, little appears in variety Program scene, this time allies «Dancing lightly», do you see to this grade of competition Program? Has the record of first day, what feeling given your?” 一女记者问:“霍教主,您这两年一直在拍戏,很少出现在综艺节目的镜头里,这次加盟《翩翩起舞》,请问你对这档选秀节目怎么看？第一天的录制,给了您什么样的感觉？” Huo Dongfang said with a smile: „Words that must describe, that was ‚pleasantly surprised’ two characters, the specific detail of record temporarily did not disclose that on December 10, everybody waited, believes that also to all viewer friends one pleasantly surprised, was right, inside also had me and Wenli Teacher fight of dances scene, must look.” 霍东方微笑道:“非要形容的话,那就是‘惊喜’两个字了,录制的具体细节就暂时不透露了,等十二月十号,大家拭目以待吧,相信也会给所有观众朋友们一个惊喜的,对了,里面还有我和文丽老师斗舞的场面呢,一定得看啊。” Fan Wenli also smiled. 范文丽也笑了。 Issue from the beginning is very conventional, suddenly does not know when from starts, the rhythm of release conference changed. 一开始的问题都很常规,突然也不知道从什么时候开始,发布会的节奏就变了。 Some reporter asked suddenly: „According to the source that «Dancing lightly» starts very not to be smooth from the preparation stage, in this period had many problems, has the issue of location, there is a fault that the personnel arrange, what I want to ask, since Teacher Zhang Ye resigns CCTV Channel 1, affects to you are very big? If there is Zhang Ye to hold the post of the supervised manufacture and Director, should plan to arrange well?” 某个记者突然问道:“据消息人士称,《翩翩起舞》从筹划阶段开始就很不顺利,期间更是出了不少问题,有场地的问题,也有人员布置的失误,我想问的是,自从张烨老师卸任央视一套后,是不是对你们影响很大？如果有张烨担任监制和导演,应该会统筹布置得更好一些吧？” Chen Ye frowns. 陈野蹙眉。 Shen Lili also hears to be not comfortable. 沈丽丽也听得不怎么舒服。 What meaning? Did not have Zhang Ye, couldn't we have made Program? 什么意思啊？没了张烨,我们还做不了节目了啊？ However that reporter asked actually by no means was also unreasonable, truly had many oversights and problems in the Program producuction process, because Xu Yipeng and Chen Ye as well as the entire team were almost first manufacture such big kept off large-scale competition Program, 10 million costs of production and hundred million costs of production, the difference may in money, the Program manufacture plan also be not only entirely different, Xu Yipeng Chen Ye and the others because of not having the experience in this aspect, but took many tortuous paths to violate much wrong. 不过那记者问的其实也并非没有道理,在节目制作过程中确确实实出现了很多疏漏和问题,因为徐一鹏和陈野以及整个团队差不多都是第一次制作如此之大的一挡大型选秀节目,10000000制作费和一个亿制作费,差别可不仅仅是在钱上的,节目制作方案也是截然不同的,徐一鹏陈野等人因为没有这方面的经验而走了不少弯路犯了不少错误。 Xu Yipeng has a look at that reporter, said: „The experience and result of Teacher Zhang Ye on entertainment Program naturally was needless saying that his left us also to think the comparison to be a pity, but, the reassignment of Zhang Ye was arrangement in stage, the leadership naturally had the consideration of leader, since I have taken over this duty, definitely will do my best completes. Moreover grade of Program will not be definitely problem-free to the manufacture from the arrangement, where has the problem should not feel strange, he he, I, although is the party Director family background, but is not also strange to variety Program, in addition my one group of elite forces, Program is what kind, when broadcast, will make known.” 徐一鹏看看那个记者,道:“张烨老师在娱乐节目上的经验和成绩自然不用说,他的离开我们也觉得比较可惜,不过,张烨的调动是台里的安排,领导自然有领导的考虑,我既然接手了这一块的任务,肯定就会尽我所能地做好。而且一档节目从筹备到制作肯定不会一帆风顺,哪里出现问题都不应该奇怪,呵呵,我本人虽然是晚会导演出身,但对综艺节目也并不算陌生,加上我手下的一帮精兵强将,节目到底怎么样,等播出后就会揭晓了。” Also some reporters asked: „How many are the «Dancing lightly» Viewership Ratings goal?” 又有记者问:“《翩翩起舞》的收视率目标是多少？” Xu Yipeng replied: „Ha Ha, we definitely were hope the higher the better.” 徐一鹏回答道:“哈哈,我们肯定是希望越高越好了。” Has middle-aged Female reporter saying: „Heard that Teacher Zhang Ye also promoted in 14 channels has kept off documentary film, what view did you have?” 有个中年女记者道:“听说张烨老师在14频道也推出了一挡纪录片,请问你们对此有什么看法？” Xu Yipeng shoots a look at her, „? I have not paid actually attention.” 徐一鹏瞥瞥她,“是吗？我倒是没怎么关注。” Female reporter asked: „You had not understood that does compete the opponent trend?” 女记者问道:“您就没了解一下竞争对手的动态？” Chen Ye hear speech/words, inserted one, „our competition opponent, are all variety Program of same time interval, even variety Program of different time interval can also calculate, documentary film not in our observation scopes.” 陈野闻言,插了一句,“我们的竞争对手,是同时段的所有综艺节目,甚至不同时段的综艺节目也可以算在内,纪录片并不在我们的观察范围。” Fan Wenli listened, looked around Chen Ye one, has not spoken. 范文丽听了,看了旁边的陈野一眼,没说话。 Numerous media reporters understood! 众多媒体记者都听懂了！ This is under the war declaration! 这是下战书啊！ Not only under the war declaration to all Domestic variety Program, the contemptuous manner to Zhang Ye also is quite obvious, others from the start not pay attention to Zhang Ye and that documentary film! 不但是对所有国内综艺节目下战书,对张烨的轻蔑态度也相当明显,人家压根没把张烨和那部纪录片放在眼里！ Suddenly, Xu Yipeng has thrown down a heavy case bomb, „here, I must announce that a matter, the «Dancing lightly» exclusive naming rights, we have been authorized to the homozygous mineral spring!” 忽然,徐一鹏又丢下了一枚重磅炸弹,“在这里,我还要宣布一件事,《翩翩起舞》的独家冠名权,我们已经授权给了纯合矿泉！” Names the amount specifically, Xu Yipeng had not disclosed that after the release conference ended, there is a reporter to obtain the accurate news! 具体冠名金额,徐一鹏并没有透露,可是当发布会结束之后,还是有记者得到了准确的消息！ Title fee that the homozygous mineral spring gives, unexpectedly is one hundred million! 纯合矿泉给出的冠名费,居然是一个亿！ Like the «The Voice» title fee! 跟《好声音》的冠名费一样！ ...... …… Online. 网上。 Many netizens kicked up a fuss! 很多网友都吵翻了！ „Hundred million titles?” “一个亿冠名？” „Shit these many? I think 50 million!” “我靠这么多啊？我以为就50000000呢！” „Before didn't discuss a title business? How to change? Also really has the company to spend one hundred million to buy the exclusive title of «Dancing lightly»?” “之前不是谈了一个冠名商吗？怎么又改了？还真有公司花一个亿买《翩翩起舞》的独家冠名啊？” „Was flush with the «The Voice» title fee!” “跟《好声音》冠名费齐平了！” „You said that «Dancing lightly» can surpass «The Voice» really?” “你们说《翩翩起舞》真能超过《好声音》吗？” „Does not know that looks at this tendency, «Dancing lightly» is very ominous!” “不知道啊,看这个势头,《翩翩起舞》很凶啊！” „It was good, Domestic left 100 million Yuan title fees, later can 100 million titles become the ordinary variety and phenomenon level variety Program dividing line?” “太牛了,国内又出了一个100000000元的冠名费,以后100000000冠名要成为普通综艺和现象级综艺节目的分水岭了吗？” „This news was too explosive!” “这消息太劲爆了！” „«Dancing lightly» caught up!” “《翩翩起舞》发力了啊！” „This tendency, was really everyone cannot block!” “这势头,真是谁也拦不住了！” News, Weibo, by «Dancing lightly» tyrant screen! 新闻,微薄,又是被《翩翩起舞》霸屏了！ ...... …… 14 channels. 14频道。 The people are working overtime, knows after the news, exceptionally is also shocking. 众人正在加班,知道消息后也异常震惊。 Zhang Zuo cannot believe saying: „A hundred million title? How can these many?” 张左不可置信道:“一个亿的冠名？怎么会这么多？” Little Wang said sourly: „That broken Program, true value hundred million?” 小王酸溜溜道:“那破节目,真值一个亿啊？” Tong Fu curls the lip, „the advertisement cost is so high, coming back that they receive?” 童富撇嘴,“广告成本这么高,他们收的回来吗？” „Others advertisement business is willing to spend.” Ha Qiqi shakes the head, „how can we? Works, in any case that side CCTV Channel 1 what kind, has not related with us, «Dancing lightly» tosses about again lively, is also not related issues with us.” “人家广告商愿意花钱。”哈齐齐摇头,“咱们能怎么着？都干活吧,反正央视一套那边怎么样,跟咱们也没有关系了,《翩翩起舞》折腾的再欢实,跟咱们也扯不上关系。” The Zhang Zuo forced smile, „who said that cannot pull, our broadcast that time you did forget?” 张左苦笑,“谁说扯不上啊,咱们的播出时间你忘了？” Ha Qiqi. 哈齐齐呃了一声。 At this time, Zhang Ye came back from the recording room, the greeting people said: „promotional film cut, recorded to dub, found several people to add gets off work, issued that online, our 14 channels, hit publicity, was right, broadcast that time also added that now can start mass publicity!” 这时,张烨从录音室那边回来了,招呼众人道:“宣传片剪完了,也录好配音了,找几个人加一下班,发布吧,网上,还有咱们14频道,都把宣传打出去,对了,播出时间也加进去,现在可以开始大批量宣传了！” Buys advertisement, hires troll army, this is publicity part. 买广告,雇水军,这都是宣传的一部分。 Ha Qiqi has reported «Dancing lightly» situation with Zhang Ye immediately. 哈齐齐立即跟张烨汇报了《翩翩起舞》的情况。 Hears the opposite party sky-high price the title fee, Zhang Ye has not wrinkled including the brow, said: „Good I knew, hurries the first busy our own matter, what manages them to make?” 听到对方天价的冠名费,张烨连眉头都没有皱一下,道:“行了我知道了,赶紧先忙咱们自己的事,管他们做什么？” „.” “呃。” „Understood.” “明白了。” The people start to put in promotional film immediately. 众人登时开始投放宣传片。 Naturally, everybody also sits together looked first, these movie source and editing work is a Zhang Ye person is done, the complete matter is also the Zhang Ye decision, therefore everybody promotional film is specifically what kind, they have not looked, in their imagination, this is quite traditional documentary film, does not have what strange thing, but when that by several minutes of promotional film broadcasts that the editing comes out at people present, the people were. 当然,大家也坐在一起先看了一遍,这些片源和剪辑工作都是张烨一个人做出来的,全部事情也是张烨拍板的,所以大家宣传片具体是怎么样的,他们还没看过,在他们的想象中,这就是一部比较传统的纪录片,并没有什么稀奇的东西,可是当那被剪辑出来的几分钟的宣传片播放在众人眼前的时候,众人都是愣了愣。 The rough rice in field. 田里的稻谷。 The pine mushroom in ravine. 山间中的松茸。 In the plate braves the steam the good food. 盘中冒着热气的美食。 That picture, making them a little be in a daze. 那一幅幅画面,让他们有点发呆。 „Well?” “咦？” „It is not right!” “不对啊！” „Is this our film?” “这是咱们的片子？” „, This is we pats? I felt that is very strange? This scene I know that does not pat at the foot of the hill that big stone by? Is there so beautiful? How to draw scene is so near? All is the feature article? Also can such editing?” “呃,这是咱们拍的吗？我怎么感觉很陌生啊？这个镜头我知道,不就是跟山脚下那大石头旁边拍的吗？那里有这么美吗？怎么把镜头拉的这么近啊？全都是特写？还能这么剪辑啊？” „Is this high-definition camera?” “这就是高清摄像机？” „Was Shit this too also clear? The steam that emits continually can see the ripple, a small insect can see clearly the wing including on the pine mushroom has flown?” “我靠这也太清楚了？连冒出的热气都能看见波纹啊,连松茸上飞过的一个小虫子都能看清楚翅膀？” „Probably not quite to be how same as other documentary film?” “怎么跟其他纪录片好像不太一样啊？” „Yes, this......” “是啊,这……” At this moment, the Segment Group people first time detected that they spend the documentary film that two months have patted to be very big with other traditional documentary film differences! 这一刻,栏目组的众人才第一次发觉,他们花了两个月拍出来的这部纪录片跟其他传统纪录片差别很大！ As for comparing them is good to miss compared with them? 至于比它们好还是比它们差？ The people do not know that documentary film this gadget, did not have any special success rule, Leader Zhang, since such editing came out, they illuminate such send. 众人就都不知道了,纪录片这玩意儿,本来也没什么特别的成功规律,张导既然这么剪辑出来了,那他们就照着这么发呗。 Upload website. 上传网站。 Relation video advertisement. 联系视频广告。 Communicates with the broadcast rooms of 14 channels. 跟14频道的播放室沟通。 time, poster and publicity of short film «A Bite of China» mass put on the market altogether, «A bite of China» on this Earth, first time unveiled the veil! 一时间,《舌尖》大批量的海报和宣传短片一股脑地投放到了市场上,《舌尖上的中国》在这个地球上,也第一次揭开了面纱！