( ( In building. 楼上。 ? CCTV 14 channels. ?央视14频道。 After Zhang Ye comes, which has not gone, directly soars the Yan Tianfei office, Old Yan eats meal today a little late, just finished eating his lover to a dish of lunch box he brings, the secretary is taking over to prepare to Old Yan brushes the lunch box. 张烨过来后哪儿也没去,直奔闫天飞的办公室,老闫今天吃饭有点晚,刚吃完他爱人给他带的一饭盒的菜,秘书正接手准备给老闫刷饭盒去呢。 „Leader Zhang.” The secretary smiled to nod, takes the spatial lunch box to walk first. “张导。”秘书微笑点头,拿着空饭盒先走了。 Yan Tianfei Qi [say / way]: „Teacher Zhang, aren't you today below airplane? In the morning how just to arrive to go to work in the afternoon? Does not care about that a while time, your this has been busy for two months, should rest, later, dubbing, editing, this worry.” 闫天飞奇道:“张老师,你不是今天才下的飞机么？怎么上午刚到下午就上班来了？不在乎那一会儿时间,你们这忙了两个月了,该休息休息了,后期啊,配音啊,剪辑啊,这个着什么急。” Zhang Ye said with a smile: „Will tell you.” 张烨笑道:“正要跟您说呢。” Yan Tianfei asked that „how?” 闫天飞问,“怎么了？” „I think that our documentary film on December 10 broadcast.” Zhang Ye said directly. “我想咱们的纪录片十二月十号播出。”张烨直接道。 Yan Tianfei is startled first, looking pensive said: „Is this day spigot, a little how familiar-sounding?” 闫天飞先是一怔,若有所思道:“这日子口,怎么有点耳熟啊？” Zhang Ye said: „«Dancing lightly» was also that day broadcast.” 张烨道:“《翩翩起舞》也是那一天播出。” Yan Tianfei then thinks that „I said familiar-soundingly!” 闫天飞这才想起来,“我就说耳熟呢！” „I want with their day time interval, therefore comes to solicit your suggestions.” Zhang Ye said: „You, if thinks, that again said.” “我想跟他们一个日子一个时段,所以过来征求一下您的意见。”张烨说道:“您要是觉得不行,那就再说。” Yan Tianfei wants not to say: „Not any incorrect, since you are Chief Director, is our 14 channel only independent Segment Group, this gave you me not to be many meddles, decided the day, broadcast that your one's own decided that Program time of our 14 channels were quite in any case ample, was casual you to elect Monday to all time intervals of Sunday, if you thought that that decided that did not need to ask me.” 闫天飞想也没想道:“没什么不行的,既然你是总导演,也是咱们14频道唯一一个独立的栏目组,这一块交给你了我就不多插手,怎么定日子,怎么播出,你自己定,反正咱们14频道的节目时间比较宽裕,周一到周日的所有时段随便你去选,你要是觉得可以,那就定,不用问我。” Then was one's turn Zhang Ye to stare staring, „thanks.” 这下轮到张烨愣了愣,“谢谢。” Yan Tianfei said with a laugh: „Here is different from CCTV Channel 1, we are the small temples, your Domestic famous Program Planner Program Chief Director as well as famous Host can on here come, we happily also without enough time, does not have what limit, so long as you think ok, anything, the matter in your, I gives your absolute right to speak and decision-making power, how you want to do, how to do, Viewership Ratings many also it does not matter!” 闫天飞笑呵呵道:“我们这儿跟央视一套不一样,我们是小庙,你一个国内著名节目策划人节目总导演以及著名主持人能上我们这里来,我们高兴还来不及呢,也没有什么限制,只要你觉得ok,什么都可以,在你那一摊上的事情,我给你绝对的话语权和决定权,你想怎么搞,就怎么搞,收视率多少也无所谓！” Asks for money to give money, the important person gives person, how is casual to toss about, has not requested Viewership Ratings such department, the bonus is Zhang Ye first meeting, the nature, Zhang Ye at heart faces Yan Tianfei also very much to thank, he knows that this is others the respect and trust one's own. 要钱给钱,要人给人,随便怎么折腾,还不要求收视率这样的部门,饶是张烨都第一次遇见,自然,张烨心里面对闫天飞也很感谢,他知道,这是人家对自己的尊重和信任。 Zhang Ye said: „Director Yan.” 张烨道:“闫总监。” Yan Tianfei beckons with the hand, „here that many customs, I have not called you Little Zhang, you called Old Yan on the line.” 闫天飞摆手,“我这里没那么多规矩,我叫你小张,你叫老闫就行。” „Alright.” Zhang Ye must do right by his respect, the access road: „You felt relieved that this Program I definitely do well to you.” “得嘞。”张烨得对得起他的尊重,便道:“你放心吧,这节目我肯定给你弄好。” ...... …… Returns to the one's own office district. 回到自己的办公区。 14 channels are emptying the third office district entrance has hung up new plate, above writes A bite of China Segment Group, inside number of people zuan moves, more than 20 staff in a whisper were discussing that you said the news passes on quick, that ten minutes of free time who Zhang Ye goes to the Old Yan office, everybody knew. 14频道空着的第三办公区门口已经挂上了一个新牌子,上面写着舌尖上的中国栏目组,里面人头躜动,20多个工作人员都在交头接耳地议论,你就说消息传的多快吧,张烨去老闫办公室的那十分钟的工夫,大家就都知道了。 Little Wang must stamp the feet anxiously, „can Leader Zhang compete with them really?” 小王急得跺脚,“张导真要跟他们打擂啊？” Tong Fu puts on a long face, „and other Viewership Ratings came out, that ugly!” 童富哭丧着脸,“等收视率出来,那得多难看呀！” „Now entire CCTV discussed that this matter, very knows many people wait to watch the fun...... No, waits to look at our jokes!” Huang Dandan also smiles bitterly: „Our documentary film, how with others variety Program pk? Moreover invited the Huo Dongfang and Fan Wenli Shen Lili and other celebrity of large-scale competition Program? This radically having no way ratio! We are traditional documentary film!” “现在整个央视都议论这件事呢,好不知道有多少人等着看热闹……不,是等着看咱们的笑话呐！”黄丹丹也苦笑一声:“咱们一个纪录片,怎么跟人家一个综艺节目pk啊？而且还是请了霍东方和范文丽沈丽丽等大腕的大型选秀节目？这根本没法比啊！咱们就是个传统的纪录片啊！” Ha Qiqi also silent half of the day. 哈齐齐也沉默了半天。 Zhang Ye comes, „how in?” 张烨进来,“怎么都在呢？” The people see that hurry to stop discussing that does not make a sound. 众人见状,慌忙停止议论,不吱声了。 Zhang Ye strange [say / way]: „Did not say, had several days of vacation to you, here matter I almost can process, you rested.” 张烨奇怪道:“不是说了么,给你们放几天假,这边的事我一个人差不多就能处理了,你们都休息休息。” Zhang Zuo said: „You do not rest, we do not rest.” 张左说道:“您不休息,我们也不休息。” Ha Qiqi said: „Cannot make you be busy.” 哈齐齐道:“不能都让你一个人忙啊。” Wu Yi said: „And other film complete later, everybody rests again.” 武易道:“等片子后期做完,大家再歇吧。” Everybody shares joys and sorrows from «The Voice», this tacit understanding has, therefore comes to go to work today without exception, even just took plane with Zhang Ye in the morning returns to Capital City these colleagues together, had the lunch to come the unit. 大家都是从《好声音》那边同甘共苦过来的,这点默契还是有的,所以今天无一例外都过来上班了,甚至上午刚跟张烨坐飞机一起回京城的那些同事们,也都吃过午饭就来了单位。 Zhang Ye is very affected, „good, our again finally!”, Said: „Said that a matter, it is estimated that everybody also knew, I just had reported with Director Yan there, our film estimates on December 10 broadcast that half a month time, strives to do to request authorization as soon as possible.” 张烨挺感动,“好,那咱们就再最后努一努！”顿了一下,道:“说一件事,估计大家也知道了,我刚跟闫总监那里汇报了一下,咱们的片子预计十二月十号播出,还有半个月的时间,争取尽快做出来报批。” Little Wang cries to resemble to smile, „Leader Zhang, we must really with «Dancing lightly»......” 小王似哭似笑,“张导,咱们真要和《翩翩起舞》……” Zhang Ye said with a smile: „How doesn't try to know?” 张烨笑道:“不试试怎么知道？” Little Wang urgently said: „But this does not need to try, we are documentary film, how......” 小王急道:“可这不用试啊,咱们是纪录片啊,怎么……” „We trade time to broadcast, can be what kind of?” Zhang Ye said: „What pressure everybody does not need, which day broadcast that didn't broadcast? Perhaps taking advantage of the «Dancing lightly» heat degree, but can also help our free publicity publicity, the one cent does not need to spend.” “就算咱们换一个时间播出,又能怎么样？”张烨说道:“大家也不用有什么压力,哪天播出不是播出？兴许借着《翩翩起舞》的热度,还能帮咱们免费宣传宣传呢,一分钱都不用花。” They one want to be also right. 他们一想也对。 Even if has avoided «Dancing lightly» broadcasting time, their documentary film will not have several people to look that does not have anything to distinguish finally. 就算避开了《翩翩起舞》的播出时间,他们一个纪录片也不会有几个人看啊,结果也没什么区别。 Then, Zhang Ye started to issue duty. 接着,张烨就开始布置任务了。 He has not been idling, starts to telephone. 他也没闲着,开始一个个打电话。 The first telephone: 第一个电话: „Hello, Qu Zong, may calculate that related to you.” “喂,瞿总,可算联系到你了。” „Teacher Zhang, hello, I a moment ago was meeting.” “张老师,你好你好,我刚才在开会。” „Here has Program, it is estimated that you also heard.” “我们这里有个节目,估计你也听说了。” „I know that is documentary film.” “我知道,是个纪录片。” „You looked that we once also cooperated on «The Voice» Level 2 advertisement very happily, my moral behavior you also know that this time Program will definitely not disappoint you, now we have not named the business, you......” “你看,咱们在《好声音》的二级广告上曾经也合作得很愉快,我的人品你也知道,这次的节目肯定不会让你失望,现在我们还没有冠名商,你……” „Oh, excuse me Teacher Zhang, our recent fund is not wealthy, really could not take.” “哎呀,不好意思啊张老师,我们最近资金不富裕,实在拿不出来了。” „We are good food documentary film, with your brewery brand also very fitting.” “我们是美食的纪录片,跟你们酒厂品牌也很贴合。” „Is the fund is really insufficient, certainly will cooperate next time next time.” “真的是资金不够,下次吧,下次一定合作。” The second telephone: 第二个电话: „Hello, Mr. Zhou, is I.” “喂,周老板,是我。” „Leader Zhang, long time no see.” “张导啊,好久不见了。” „I had just made grade of documentary film, the advertisement aspect, your fruit punch......” “我刚做了一档纪录片,广告方面,你们的果汁饮料……” „Leader Zhang, my truth told you that what if you racket is variety Program, even if Talkshow, I definitely rush to ask you to want the naming rights, now but you do is documentary film, in this basically does not have a commercial value, Viewership Ratings is not good, therefore, was sorry.” “张导,我实话跟你说,你如果拍的是一个综艺节目,哪怕是个脱口秀,我肯定抢着找你要冠名权,可你现在做的是纪录片,这里面基本上没有一点商业价值,收视率也不行,所以吧,真抱歉了啊。” „Viewership Ratings definitely imagines you are much higher.” “收视率肯定比你想象的高得多。” „Next time, when you will make variety Program next time time, my certain first looks for you, 50 million I also dare to throw!” “下回吧,等您下回做综艺节目的时候,我一定第一个找你,50000000我也敢投！” Several telephones get down, have achieved nothing. 几个电话下来,一无所获。 But Zhang Ye, this group of merchants, the vision was too short shallowly! 张烨无奈极了,这帮商人,目光太短浅了啊！ Ha Qiqi there also telephoned, „Leader Zhang, was not good, asked 78 food and drink related companies, is not willing to buy our advertisement, only then a company also had a little interest, but heard that we did not implant advertisement in the front side, they have not complied.” 哈齐齐那里也打电话回来了,“张导,都不行,问了78家食品饮料有关的公司,都不愿意买咱们的广告,只有一个公司还有那么一点兴趣,可是一听说咱们不在正片里植入广告,他们也没答应。” Zhang Ye explained: „This time is not variety Program, in the documentary film front side must be clean, cannot have the fishy thing, otherwise affects the documentary film overall quality, therefore our titles and advertisement of this selling, in the place outside front side.” 张烨解释道:“这次不是综艺节目,纪录片正片里就得干干净净的,不能有乌烟瘴气的东西,不然影响纪录片整体质量,所以咱们这次卖的冠名和广告,都是在正片之外的地方。” Ha Qiqi sighed, „that did not have the attraction, the copyright that the network broadcast I have also discussed with several video sites, they are also willing to work with us, the price that however gave was very low, almost can ignore, was equal to that free broadcast to them.” 哈齐齐叹气,“那就更没吸引力了,网络播出的版权我也跟几家视频网站谈过,他们也非常愿意跟咱们合作,但是给出的价格却很低,几乎可以忽略不计了,等于是免费给他们播出。” „Ok, in this point I also had a mind to prepare.” Zhang Ye said: „Does not have advertisement not to have advertisement, waits for Program to broadcast, takes your time again.” “算了,这一点我也有心里准备了。”张烨道:“没广告就没广告吧,等节目播出以后再慢慢来。” The Segment Group people thought Leader Zhang a little to want. 栏目组的众人都觉得张导有点想多了。 The entire Republican country for dozens years, can in project almost few that on documentary film makes money, let alone gained any advertisement to spend, feeling of this little dream of a fool! 整个共和国几十年来,能在纪录片上赚钱的项目几乎没有几个,更别说赚什么广告费了,这有点痴人说梦的感觉啊！ Also wants to sell advertisement? 又想卖广告？ Also wants to do variety Program that set of network to broadcast synchronously? 又想搞综艺节目那套网络同步播出？ Also can broadcasts with «Dancing lightly» time competes? 还要跟《翩翩起舞》一个时间播出打擂台？ What in Segment Group nobody knows in the Zhang Ye brain actually to think, they are Grandma do not hurt traditional documentary film that the uncle does not love, do you also want to do according to the variety Program pattern? 栏目组里没有一个人知道张烨脑子里到底在想什么,他们就是个姥姥不疼舅舅不爱的传统纪录片啊,您还想按照综艺节目的模式那么搞？ Zhang Ye has not explained anything with anybody, this invalid, he does not demand, immediately under a step work, immediately is arranging the art designing to make «A Bite of China» publicity poster, after Phi, leads one group of people to cut film, only used for one hour to cut three minutes of «A Bite of China» previews, or called promotional film, so long as were joined to Music and dubbing, can take to put. 张烨也没和任何人解释什么,这一块行不通,他也不强求,立即着手下一步的工作,马上安排美工做《舌尖》的宣传海报,φ后带着一帮人去剪片子,只用了一个小时就剪出了一段三分钟的《舌尖》预告片,或者叫宣传片也可以,只要配上音乐和配音,就可以拿出来投放了。 Background Music is a big work, compared with many of Zhang Ye one's own dubbing also trouble, therefore he has given 78 people this, making them do, really cannot spend to ask the person in Music Corporation good to make, Music Circle child Zhang Ye knew that several people, their Segment Group also a little spare cash, should suffice. As for the work of editing and dubbing, almost all was the Zhang Ye one's own matter, others were also lend a hand, could not add on his anything to be busy. 背景音乐是个大活儿,比张烨自己配音还麻烦的多,所以他把这一摊交给了78个人,让他们去做,实在不行可以花点钱请音乐公司的人来弄,音乐圈子张烨还是认识几个人的,他们栏目组还有一点闲钱,应该够了。至于剪辑和配音的工作,就几乎全是张烨自己的事情了,别人也就是过来搭把手而已,本质上是帮不上他什么忙的。 The work starts! 工作开始！ „Leader Zhang, I completed.” “张导,我做完了。” „It is not good, does again carefully.” “不行,再做细一点。” „Leader Zhang, this poster?” “张导,这个海报行吗？” „It is not good, was too frail, is the picture how many farmers farm? This is also monotonous.” “不行,太单薄了,就是几个农民种田的画面？这也单调啊。” „, But we are introduce the food and good food Program, this......” “呃,可咱们就是介绍食材和美食节目啊,这……” „Good food Program must make the artistic atmosphere, particularly title page poster, is more prominent, this, you rice in these rice paddies, all change to the writing brush character the image.” “美食节目也得做出艺术氛围,尤其是封面海报,更要突出,这样吧,你把这些稻田里的稻子,全改成毛笔字的形象。” „Writing brush character?” “毛笔字？” „Right, the rice changes into writing brush character, to far looked fiercely is the rice, to near looked, the farmer plants is actually the writing brush characters, was right, makes several poster again, for example a steaming hot steamed rice dumpling, makes similar mountain peak it the image, the surroundings add two genuine mountain peaks to serve as contrast again.” “对,稻子换成毛笔字,离远了猛地一看是稻子,离近了一看,农民种的却是一个个毛笔字,对了,再做几个海报,比如一个热腾腾的粽子,把它做成类似山峰的形象,周围再加两个真正的山峰衬托。” „, This creativity approved!” “哇,这个创意太赞了！” „Yes, this atmosphere one came out!” “是啊,这氛围一下就出来了啊！” „Leader Zhang is specialized.” “还是张导专业啊。” „This is not the idle talk, Leader Zhang how long before started one's own to make advertisement, which wasn't advertisement of Leader Zhang product well-known publicity? In the publicity aspect, no one want to compare with us, even if did not make variety Program to make documentary film, camel of our skinny was also big!” “这不是废话么,张导多久之前就开始自己做广告了,张导出品的哪一个广告不是家喻户晓人尽皆知的？在宣传方面,谁也别想跟咱们比,就算不做综艺节目做纪录片了,那咱们瘦死的骆驼也比马大啊！” «A Bite of China» Segment Group time busy bustling! 《舌尖》栏目组一时间忙的热火朝天！