In the afternoon. 下午。 Zhang Ye and Wu Mo made a telephone. 张烨和吴默通了一个电话。 In the telephone, Wu Mo Voice is about to have cried the feeling, „Brother Zhang, you are my blood brother, this advertisement you did not say that doesn't have the issue? How whole society was scolding! Now I open a homepage casually, opens Weibo, has scolded us the product, but our Brain Gold now was notorious, these soft articles also played some effects, but now, the reputation and reputation defeated to the family|home!” 电话里,吴默的声音都快哭了的感觉,“张哥啊,你是我亲哥,这广告你不是说没问题吗？怎么全社会都在骂啊！现在我随便翻开一个网页,打开一个微薄,都有骂我们公司产品的啊,我们脑黄金现在可是臭名远扬了,本来那些软文还起到了一些效果,可如今,名声和口碑都败到家了啊！” Zhang Ye said with a smile: „You feel relieved Leader Wu.” 张烨却笑道:“你放心吧吴总。” „I can feel relieved me.” Wu Mo said anxiously: „Now also publicity? publicity is not how good, without enough time, reverse this inferiority! You do not know that other these also flaunt the new year's celebration banner to make the advertisement healthy product company, is visiting us to laugh!” “我能放心么我。”吴默焦躁道:“现在还怎么宣传？怎么宣传都不行了啊,来不及了,也扭转不了这个劣势了！你是不知道,其他那些也是打着过年旗号做广告的保健品公司,都在看我们笑话呢！” Zhang Ye said: „Looks at the sales volume.” 张烨道:“看销量吧。” „Scolded like this, if the sales volume can be good, I twisted the head!” Wu Mo asserted. “都骂成这样了,销量要是能好,我把脑袋拧下来！”吴默断言道。 Zhang Ye dumbfounded , said: „Leader Wu, the big new year's celebration, this saying cannot speak irresponsibly, actually before me , was unable to affirm that this advertisement is good, but saw that now these many people scolded, I have been able 99% has determined, definitely did not have the issue, we were not shy scold, scold lively are better!” 张烨哭笑不得,道:“吴总,大过年的,这话可不能乱说啊,其实我之前还不敢肯定这广告行不行,但现在看到这么多人骂,我已经能99的确定了,肯定没问题,咱们不怕人骂,骂得越热闹越好！” Wu Mo said: „? Said?” 吴默道:“啊？怎么讲？” Zhang Ye said: „I now only then a suggestion, is continues to produce the product, can leave many to leave many, supplements the source of goods, otherwise missed the time.” 张烨道:“我现在只有一个建议,就是继续生产产品,能出多少出多少,补充货源,不然就错过好时候了。” „Returns the supplement? Now has pressed many goods.” Wu Mo said. “还补充？现在已经压了不少货了。”吴默道。 Zhang Ye said firmly: „You believe me, this temporary, I can guarantee, from now on, the Brain Gold sales volume will be no comparison between them absolutely!” 张烨坚定道:“你相信我,这都是暂时的,我敢保证,从现在开始,脑黄金的销量绝对不可同日而语了！” Out of the door. 门外。 The key sound, definitely was father and mother goes home. 钥匙声响,肯定是爸妈回家了。 Zhang Ye then speed way: „I a little beforehand have not said Leader Wu.” Has hung a telephone bedroom, really saw that Father Mother passed through the gate about the same time, „comes back to be so early?” 张烨便快速道:“我还有点事先不说了吴总。”挂了电话一出卧室,果然看到老爸老妈前后脚进门了,“回来这么早？” Father takes off shoes, „the tomorrow's year 30, will early get off work.” 老爸脱鞋,“明儿年30,早下班了。” Mother does not have the good complexion, „yesterday did you do not to go home?” 老妈没好脸色,“昨天你干嘛去了不回家？” „Hi, drank, rested with the friend family|home.” Zhang Ye talked ambiguously. “嗨,喝多了,跟朋友家睡的。”张烨含糊其辞。 The television is also starting, at this time, Brain Gold advertisement had broadcast, Voice attracted the attention of Father Mother, side looked at one. 电视还开着,这时,脑黄金的广告又播出了,声音吸引了老爸老妈的注意,侧头看了一眼。 Mother speechless [say / way]: „This anything brain remnant advertisement!” 老妈无语道:“这什么脑残广告！” Father also said: „Now the advertisement quality was getting more and more low, anything with anything dares in TV station to broadcast that also did not fear that others laugh.” 老爸也说道:“现在广告质量越来越低了,什么跟什么就敢在电视台播出啊,也不怕人家笑话。” Zhang Ye: „......” 张烨:“……” End, the picture presented Zhang Ye to lift the Brain Gold trademark scene. 末了,画面出现了张烨手举脑黄金商标的镜头。 Mother one was shocked, „son! You how on advertisement!” 老妈一下就愣住了,“儿子！你怎么在广告上呢！” The Zhang Ye forced smile said: „My previous time did not tell you, I gave a healthy product company to represent, was this Brain Gold.” 张烨苦笑不已道:“我上次不是跟您俩说了嘛,我给一家保健品公司代言了,就是这个脑黄金啊。” Mother said scared: „This is advertisement also you plans?” 老妈傻眼道:“这广告也是你策划的？” „Yes, is I does.” Zhang Ye said. “是啊,都是我搞的。”张烨道。 Mother does not do suddenly, was scolding to the son right in the face, Father this also stood with Mother in a front, mentioned Zhang Ye together, any your Host amateur student family|home made any advertisement, anything made this broken advertisement is not the pit others healthy product company and so on. Although Mother is greedy for money, but also is the solid person, the son took others these many to represent the fee actually to give to make such advertisement, a point was also unfair to that over a million price, Mother also thought at heart felt sorry. Let alone Father, Father this person diligent for a lifetime, never coveted the little profit, has not taken the unit one cent, then also has to accept after checking unable to bear! 老妈一下不干了,劈头盖脸就是对着儿子数落了起来,老爸这回也是跟老妈站在了一个战线里,一起说起张烨,什么你一个主持人一个外行学人家做什么广告啊,什么做这种破广告不是坑人家保健品公司么之类的。老妈虽然贪财,但也是实在人,儿子拿了人家这么多代言费却给做出这么个广告,一点也对不起那上百万的价格啊,老妈心里也觉得过意不去啊。更别说老爸了,老爸这人勤勤恳恳了一辈子,从不贪小便宜,没拿过单位一分钱,这下也有点接受不了！ Father berated: „You injure someone!” 老爸喝斥道:“你这是害人！” Mother is worried saying: „Others company, if went bankrupt, when the time comes affirms considers you.” 老妈担心道:“人家公司要是破产了,到时候肯定得告你。” Zhang Ye does not talk clearly with them, „, the father, mother, you wants to be many, I work you not to feel relieved that I have spectrum, was right, the tomorrow's 30 sons, I exited to buy a thing, tomorrow will give me Grandma and my Grandma has the past, I walked.” Seized the chance to run. 张烨跟他们说不清楚,“哎呀,爸,妈,你们想多了,我做事你们还不放心啊,我有谱儿,对了,明儿30儿了,我出去买点东西吧,明儿给我姥姥家和我奶奶家带过去,我走了啊。”趁机跑了。 ...... …… Supermarket. 超市。 Downstairs have a big store. 楼下就有个大卖场。 Zhang Ye Dai Mojing and wears the mask, pushed a car to enter the shopping area, started to be choosy goes shopping, the fruit, the cigarette, the liquor, made, celebrated a holiday, these things must obligato. 张烨又戴墨镜又戴口罩,推着一个小车进了购物区,开始挑挑拣拣地买东西,水果啊,香烟啊,酒啊,都弄了点,过节嘛,这些东西都是必不可缺的。 Suddenly, he saw the Brain Gold goods stage! 突然,他看到了脑黄金的货台！ 78 young people are standing under the bottom, reads. 78个年轻人在底下站着,翻翻看看。 „Is this on advertisement that Brain Gold? Packing.” “这就是广告上那脑黄金吧？包装还可以啊。” „I also looked at that advertisement, now the online many people discussed that this healthy product, was very hot, I bought two boxes, must deliver to my parents.” “我也看那广告了,现在网上好多人都讨论这保健品呢,挺火的,我买两盒吧,得给我爸妈送。” „This thing effect?” “这东西效果行吗？” „Should be good, I look online have the report, said that in the brain of any person has a very important thing, needs to supplement anything, with senile memory related.” “应该行,我看网上有报道,说什么人的脑子里有个很重要的东西,需要补充什么的,跟衰老啊记忆力啊都有关。” „Yo, I also buy two boxes.” “哟,那我也买两盒。” „So to be how expensive?” “怎么这么贵啊？” „Good thing nature to be expensive, in any case one year of one time, buys.” “好东西自然贵,反正一年就一次,买吧。” „Ok, clenched teeth to buy, you said right, one year such one in the following year, the expensive point had not loved dearly, to elder.” “算了,咬咬牙买了,你说得对,一年就过这么一次年,贵点也不心疼,都是给长辈的。” Several people walk, on the shelf has been short of several boxes of Brain Gold immediately. 几人一走,货架上顿时少了十几盒脑黄金。 Some not far away also people again ask the supermarket staff to ask the thing. 不远处还有一些人再找超市工作人员问东西呢。 „big sister, does Brain Gold have?” “大姐,脑黄金有吗？” „Has, there.” “有啊,在那里呢。” „Thanks.” “谢谢啊。” „This Brain Gold sells very quickly, a afternoon is almost sold out, you must buy as early as possible, I looked that in the evening estimated must not have the goods, has celebrated the new year, delivers the old person to deliver this well, the thing takes take action, there is a healthcare effect.” “这脑黄金卖得挺快的,一下午都快卖完了,你们要买趁早,我看晚上估计就得没货了,过年了,送老人送这个最好,东西拿得出手,又有保健效果。” „Ok, I hurry with several boxes!” “行嘞,那我赶紧拿几盒！” „How many box of words of do I want to discount? My mother listened to the neighbor saying that with online has read any article, mentioned by name wants me to celebrate the new year not to see off this year, wanted this Brain Gold.” “我多要几盒的话打折吗？我妈听邻居说跟网上看过什么文章,点了名要我今年过年别送别的了,就要这个脑黄金。” „Yo, this does not discount temporarily.” “哟,这个暂时不打折。” „Ok, does not discount must buy, oh, the old person spoke.” “行吧,不打折也得买呀,唉,老人家发话了。” Zhang Ye was pushing the shopping cart in the past, saw the Brain Gold remaining several boxes on shelf, other 90% places were empty, obviously was bought up. He was not accidental, smiles , to continue to proceed to go shopping. The healthy product profession competition is very fierce, particularly celebrates a holiday the new year's celebration time especially is prominent, what generally does the healthy product look at? Comes definitely looks at the effect, since can examine and approve through the country, the effect has, moreover this thing everybody often does not buy often eats, making the common people eat this unable to eat daily, the effect is not naturally familiar, what does that look at? Then chooses according to what? Zhang Ye this time advertisement has given the answer! 张烨推着购物车过去以后,看到货架上的脑黄金就剩下十几盒了,其他90的地方都空空荡荡的,显然都被人买光了。他并不意外,笑笑,继续往前买东西去了。保健品行业竞争很激烈,尤其是过节过年的时候尤其突出,一般保健品看什么？一来肯定是看功效,可是既然能通过国家审批的,功效都是有的,而且这种东西大家也不常买常吃,让老百姓天天吃这个也吃不起啊,功效自然也不熟悉,那看什么？那根据什么选择？张烨这次的广告给出了答案！ By publicity! 靠宣传！ By strategy! 靠策略！ Healthy product advertisement, may not be different from the core with the advertisement concept of common basics! 保健品的广告,可和一般生活品的广告概念跟核心都不一样的！ Were all people scolding? Zhang Ye did not fear that this scolding sound the more better, this has manifestation of popularity, feared that feared advertisement threw unable to splash spray, that was most awfully! Zhang Ye mixes Entertainment Circle, naturally understands that this truth, wasn't popularity that sometimes scolded popularity? Also! Like his world similar brain platinum, advertisement was not scolded? Can be finally what kind of? The brain platinum sales volume rises dramatically! Moreover brain platinum company many years have not traded advertisement! Is this „this year has celebrated a holiday does not receive gifts”! In this all people think that is on the brain remnant advertisement path arrives dead arrives black! 所有人都在骂？张烨一点也不怕,这种骂声越多越好,这是有人气的体现,怕就怕广告扔下去了溅不起一丝浪花,那才是最要命的！张烨是混娱乐圈的,自然明白这个道理,有时候骂出来的人气那就不是人气了？也是的！像他那个世界类似的脑白金,广告不就是被人骂过来的吗？可结果怎么样？脑白金销量飙升！而且脑白金公司多少年了都没有换过广告！一直都是这个“今年过节不收礼”！在这条所有人都认为是脑残的广告道路上一路走到死一路走到黑！ Why do others dare such to play? Depends on is the perfect market sales volume! 人家凭什么敢这么玩？凭的就是过硬的市场销量！ Although everybody was scolding, but after everybody has scolded, was showing respect for somebody's ability! 虽然大家在骂,可是大家骂过之后也都在买账！ Decided that a thing is good, is the market, is the sales volume, but is not Voice, if listened to everybody that so-called Voice, perhaps the Zhang Ye that Earth brain platinum will not have at that time this grade of scale. 决定一个东西行不行的,是市场,是销量,而不是声音,如果真听了大家那所谓的声音,张烨那个地球的脑白金恐怕也不会有当时这等规模了。 This matter looks somewhat contradictory, said that is also very strange, but the fact is this, on everybody mouth said in fact does, is sometimes different, the people cussed out Brain Gold advertisement, when hindered them to celebrate the new year does not purchase several boxes to the parents elder. 这件事看着有些矛盾,说起来也挺奇怪的,但事实就是这样,大家嘴上说的跟实际上做的,有时候并不一样,众人臭骂脑黄金的广告,但并不妨碍他们过年时给父母长辈购买几盒。 advertisement this running water is very deep, Zhang Ye is not specialty study advertisement, the thing of inside core, he does not talk clearly specifically again actually ambiguous, he only understands that makes this aspect probably several factors: First, the brainwashing, two, are hitting celebrating a holiday plate, three, are hitting plate of parents elder. Daytime time, advertisement so was hot, is the popularity of gaining also getting higher and higher, what celebrates a holiday to give a present to look at? Delivers an actual benefit, delivers a health, most important delivers a face, makes the healthy product that no one knows to see somebody off, is always softer, Brain Gold was sudden appearance at this time, occupied the majority beaming with joy opportunity in healthy product market all of a sudden, the sales volume naturally can have the direct response! Even when new year's celebration does not know that this year should deliver anything's children younger generations to look at advertisement, will give an direction and suggestion, gives a present delivers Brain Gold, did not need to think of every means to intertwine, it! 广告这行水很深,张烨不是专业学广告的,里面具体再核心的东西,他其实也是模棱两可说不清楚,他只明白大概造成这种局面的几点因素:一,洗脑,二,打着过节的牌子,三,打着父母长辈的牌子。一个白天的时间,广告就这么火了,打出的知名度也越来越高,过节送礼看什么？就是送个实惠,送个健康,最重要是送一个面子,弄一个谁也不知道的保健品送人,总是软一些,脑黄金在这时候异军突起,一下子把保健品市场的大部分露脸机会都占据了,销量自然会有直接反应！甚至很多过年时不知今年又该送什么的子女晚辈们一看广告,也会给出一个指向和暗示,送礼就送脑黄金啊,不用费尽心思纠结了,就它吧！ Zhang Ye intentionally waited for the long time, after 20 minutes, came back shelf here, here Brain Gold was completely empty, one box did not have, sells out completely! 张烨故意等了半晌,20分钟后又回来了货架这边一趟,这边的脑黄金已经空空如也,一盒都没有了,全部卖光！ Then, saw that several supermarket staff have caught up from that side, starts upward to remove goods, boxes of Brain Gold transported on the shelf, goods that obviously just attained, Wu Mo that side company definitely obtains the back coupling! 然后,就看到几个超市工作人员从那边赶了过来,开始往上搬货,一盒盒脑黄金又运到了货架上,显然是刚拿到的货,吴默那边的公司肯定是得到回馈了！ „Sells such quickly?” “卖这么快？” „I also come one box!” “我也来一盒吧！” „It seems like also good, I also buy the point to give my father!” “看来还不错啊,我也买点给我爸吧！” The person who many shop looked that the sale is so good, along with greatly smooth bought! 好多来购物的人一看销售这么好,也都随大溜地买了！ ...... …… Other supermarkets, other Brain Gold exclusive agencies, shop, each places of other province autonomous regions, unceasingly is performing this mysterious one! 其他超市,其他脑黄金专卖店,网店,其他各省自治区的各个地方,也都不断上演着这神奇的一幕！ „Sold-out?” “卖完了？” „I just looked at advertisement to come, how to have?” “我刚看广告来的,怎么就没了？” „I added that bought for my family member has given a present.” “我还说给我家里人买了送礼呢。” „Everybody waits a bit, now the Brain Gold goods are scarce, has been relating the source of goods, the goods, everybody again waits immediately for ten minutes!” “各位稍等,现在脑黄金货品紧缺,已经在联系货源了,货马上就到,大家再等十分钟！” ...... …… Reason that the Zhang Ye world, some people had said the brain platinum can form today's scale, to create today's Legendary, depends is brain remnant advertisement! 张烨的世界,有人曾经说过脑白金之所以能形成今天的规模、能造成今天的传奇,靠的就是一个脑残广告！ This saying, Zhang Ye thought before a little pulls rank. 这话,张烨以前觉得有点托大。 But looking back now, perhaps does not exaggerate!( 但现在看来,或许一点也不夸张！( …… ……