Next day.
第二天。In the morning, around 9 : 00.
上午,九点多。Chirp the ringtone, in the beddingrefrains from speakingheadcoverletZhang Yeto be awakened by noiseby the cell phonesound, evening that herestedyesterday, thishas not restedto suffice.
唧唧喳喳的电话铃声,被窝里闷着脑袋盖被子的张烨是被手机声吵醒的,他昨儿睡的晚,这还没睡够呢。Made a soundonetime, Zhang Yehad stood up from failure, has not paid attention.
响了一次,张烨翻了个身,没理会。Time that secondtimehits, Zhang Yeputs out a handnot to meetpatiently.
第二次打来的时候,张烨才伸手不耐烦地去接。„Hello, who?”
“喂,谁啊?”„Teacher Zhang, I.”
“张老师,我。”„Youwho?”
“你谁啊?”„MyWu Mo.”
“我吴默啊。”„Oh, Leader Wu, hello.”
“噢,吴总啊,你好。”„Stillrestsathome? Idisturbed.”
“还在家休息呢?那我打扰了啊。”„All right, had the matteryouto say.”
“没事,有事你说。”„Beijing Satellite TVadvertisement, startedtoday, the firstwavein11o'clock, thenin the afternoon and eveningalsohas, ourherecompanyhas collected a money, preparedto stake everything on a single throw of the dice, has hitadvertisementin several other placeTV station, intoday'son the shelf, inpublicityas fornetwork, the day before yesterdaystartedto do, becauseexcept that the funddid not have the meansto achievethatheavydensenessbeddinglimitedly, otheraccording to the advertisementmarketingmentality that yougave.”
“京城卫视的广告,今天就开始了,第一波是在11点钟,然后下午和晚上还有,我们这边公司又凑了一点钱,准备孤注一掷了,又在其他几个地方电视台打了广告,都是在今天上架,至于网络上的宣传,前天开始就在做了,除了因为资金有限没办法达到那么重的密集度铺盖,其他都是按你给的广告营销思路。”„Good.”
“好。”„Istwoof that day‚popular sciencesoftarticle’, the effectas ifhas not imaginedobvious, ourBrain Goldsales volumehas not grownobviously.”
“不过就是那一天两篇的‘科普软文’,效果似乎没有想象中明显啊,我们脑黄金的销量并没有明显增长。”„Do not worry, waits foradvertisementto broadcast.”
“别着急,等广告播出吧。”„Doesn't Teacher Zhang, haveissuereally? Mycompletenet worthmaybetonthis, ifhas compensated, Imustgo hometo pickreallygotattered.”
“张老师,真的没问题吗?我全部身家可都赌在这上面了,要是真赔了,我真得回家捡破烂去了啊。”„Youcould rest assured that cannot.”
“你放心,不会的。”„That...... Ok, yourest.”
“那……行吧,你休息吧。”Discardedcell phone, Zhang Yehasyawnto pat the face, thissobered a point, after looking at the watch, hedid not planto rest, after allthiswas notone's own, affirmedconstrainedothersDean Wuhere, thereforeopened the quiltto get out of bed, washedto the bathroom. Did not have the hot water, the cold waterto stir upface, whole personawakenedthreepoints. Zhang Yedoes not haveanythingnot to adapt, proverbis fastidious about the morning to with the cold waterwash the facein the winter.
扔掉手机,张烨打着哈欠拍了拍脸,这才清醒了一点,一看表后,他也不打算睡了,毕竟这不是自己家,在人家吴校长这里肯定得拘束一些的,于是翻开被子下了床,到卫生间洗漱。没有热水,凉水一激脸,整个人都惊醒了三分。张烨也没什么不适应,老话儿讲究冬天早上就得拿凉水洗脸。Downstairs.
楼下。Wu Zeqinggot up.吴则卿已经起了。„Sister Wu, did youawake?”Zhang Yetovillaone.
“吴姐,您醒了?”张烨到了别墅一层。She on sofais watchingtelevision, heard a soundlooks, „he he, Ialsojustgot up, mynephewcalledme, said the advertisementmatter.”
沙发上的她正在看电视,闻声看过来,“呵呵,我也刚起,我侄子给我打了个电话,说了说广告的事。”Zhang Yesaid with a smile: „Alsohas calledme, said11selection and broadcast.”张烨笑道:“也给我打了,说11点播。”Wu Zeqingasked: „Is hungry?”吴则卿问道:“饿不饿?”Zhang Yesaid: „Alsogood, otherwiseIwent hometo eat, do not troubleyou.”张烨道:“还行,要不然我回家吃了,别麻烦您了。”Shesaid: „Does your fathermothergo to worktoday? Goes backyounot to eat, is passablewithhere, um, weeatearlier, worked as the lunch.”
她道:“你爸妈今儿上班吧?回去你也没吃的,就跟我这里凑合凑合吧,嗯,咱们早点儿吃,就当午饭了。”Zhang Yedoes not decline, „thatIam impolite, yourcooktootomyappetite, thinks that Iflow the drool, thatagaineatsyour.”张烨也不推辞了,“那我可不客气了,您厨艺太对我胃口了,想想我都流哈喇子啊,那就再吃您一顿。”Wu Zeqingsaid with a smile: „Likeseatingon the line, has the unsatisfiedplacealsoto raiseoffers an opinion, Iquiteimprove, you, sometimesin a momentare the universe.”吴则卿微笑道:“爱吃就行,有不满意的地方也可以提一提意见,我好改进一下,你啊,有时候说话就是太虚。”
The Zhang Yeperspirationsaid: „No, is really delicious, does not patyourflatter.”张烨汗道:“没有啊,真是好吃,不是拍您马屁。”Wu Zeqinghe hesmiles, „thatbecomes, yousit, Iprepare the lunch, youwantto drink teaonone's ownbut actually, wantsto look that the televisionchanges the stage, do not restrict.”吴则卿呵呵笑,“那就成,你坐吧,我准备准备午饭,你想喝茶就自己倒,想看电视就换台,别拘束。”Zhang Yewantsto help, actuallyonce againbyWu Zeqingrejecting, anythinghas not madehimdo. Zhang Yehasto siton the sofawatches the television, oftenshoots a look atonein the wonderfulform that open style the kitchenis busy at work. Wu Zeqingthislittle whileputs onis a whitewoolen sweater, verywidelyveryfatthatdesign, but also is leading the infant, is specially graceful, the pantsareordinarywhiteash-grayslacks, the clothes of herverysuitablethiswhiteorshallowtone, appear the popularitynatureare very comfortable, looks atgently, an agileplatesendsin addition, hi, not to mention!张烨想去帮忙,却又一次被吴则卿给拒绝了,什么也没让他干。张烨只好坐在沙发上看电视,不时瞥一眼在开放式厨房里忙活的美妙身影。吴则卿这会儿穿得是一件白色的毛衣,很宽很肥的那种款式,还带着毛毛的,特别雍容,裤子就是一条普普通通的白灰色休闲裤,她很适合这种白色或者浅色调的衣服,显得人气质很舒适,看着非常柔和,加上一头利利落落的盘发,嗨,别提了!Cleaning vegetables.
洗菜。Cuts the dish.
切菜。Thispictureresembles the artto be ordinary.
这幅画面好像艺术一般。Wu Zeqingworksis also goodto prepare food, is very steady, isthatXunot to be vigorous, does not worry not busyhurriedactuallyto dospeciallyproperandappropriate.吴则卿做事也好做菜也罢,都很稳,属于那种不徐不疾的,不着急不忙慌却又做得特别到位和妥当。
The dishwas good.
菜好了。Theyopeneat.
俩人开吃。„Um! Incense stick!”
“嗯!香!”„Potatothreadcrucial momentwas big, has not completed.”
“土豆丝火候大了点,没做好。”„Can't, thiscrucial momentbe just appropriate, toocrispwas not good.”
“不会不会,这个火候儿正合适,太脆了也不好。”
The televisionhas been openingBeijing Satellite TV, suddenly, familiarMusicjumped.
电视一直开着京城卫视的,突然,一阵熟悉的音乐蹦了出来。Zhang Yeonehearhas raised upear, a throat, has put down the chopsticksto lookimmediatelyto the television screen, „Sister Wu, started, isthis.”张烨一听就竖起了耳朵,诶了一嗓子,放下筷子立即看向电视屏幕,“吴姐,开始了,就是这个。”Wu Zeqingalsoleansto look.吴则卿也侧头看去。advertisementfollows close onbehindViewership RatingsverygoodBeijing Satellite TVentertainmentprogramwas broadcasting that the time intervalis good, in the picturepresentedtwoZhang Yefamiliarmodelingimmediately, an old manold woman, theseareZhang Yepersonallycheckbit by bitto make the specialistsdesign, has almost achievedwithhisworld„brainplatinum”televisionadvertisementexactly the sameeffect.广告是在一个收视率非常不错的京城卫视娱乐节目后面紧跟着播出的,时段还不错,画面上顿时出现了两个张烨熟悉的造型,一个老头一个老太太,这些都是张烨亲自把关一点一点让专业人员设计出来的,几乎做到了跟他那个世界的“脑白金”电视广告一模一样的效果。Enters the stage, old manold womanthesetwoanimationcharactersjumpedonda.
一出场,老头老太太这两个动画人物就蹦跶上了。„This yearcelebrates a holidaydoes not receive gifts!”
“今年过节不收礼呀!”„Does not receive giftsdoes not receive gifts! Does not receive giftsdoes not receive gifts!”
“不收礼呀不收礼!不收礼呀不收礼!”„Receives giftsreceivesBrain Gold! Brain...... Yellow...... Gold/Metal!”
“收礼就收脑黄金!脑……黄……金!”Lastscene, Zhang Yeheld the Brain Goldadvertisementtrademarkto appear, onsuchonesecond of time, the Zhang Yepicturedodgedprobablypasses, advertisementfinished!
最后一个镜头,张烨手托着脑黄金的广告商标出现了,大概就那么一秒钟的时间,张烨的画面一闪即逝,广告完毕!Wu Zeqinghas not said the sound.吴则卿没言声。
The Zhang Yecoughsaid: „Alsogood?”张烨咳嗽道:“还行吗?”She asked that „yourthisscene?”
她问,“你就这一个镜头?”Zhang Yeumsaid: „Mainlengthis notI.”张烨嗯道:“主要篇幅不是我。”Wu Zeqingsaid with a smile: „advertisementIdo not appraise, thisIstudyare not many, youare this professional in aspect, youhave madeseveraladvertisement, moreovereachhas succeeded, naturecompared withmany of othersauthority, you, sincesuchdoes, definitelyhasyourtruth, come, eats meal.”吴则卿笑道:“广告我就不评价了,这一块我研究的也不多,你是这方面的专业人士,你做过几个广告,而且每一个都成功了,自然比别人权威的多,你既然这么做,肯定有你的道理,来,吃饭吧。”Listened toher saying that Zhang Yeinsteadhad the pressure, „actuallyI90%assurancescanbecome, but10%were always indefinite, did not fear that 10,000feared the eventuality.”
听她这么说,张烨反而有压力了,“其实我心里有90的把握能成,但总有10不确定,不怕10000就怕万一。”Wu Zeqingcomforts saying: „Ihad looked at a poembefore, called«In the Future We Trust», heard that alsohas saved a human life, thispoemwasyouwrites? Ithinkverygood, believesone's own, youhavethisstrength and skill, thisdoinghas done, will suspectanddisturbedwill not haveanyhelp, LittleMocompanywent bankrupt, will behemanagesimproper, without the talent of thisdoing business, has not relatedwithyou.”吴则卿宽慰道:“我以前看过一首诗,叫《相信未来》,听说还救过一条人命,这首诗是你写的吧?我觉得很好,相信自己吧,你有这个实力和本事,该做的已经都做了,怀疑和忐忑不会有任何帮助,小默的公司就算是破产了,也是他经营不当,没有这个经商的天赋,跟你没关系。”That said that if the companies of otherpeople, Zhang Yedidrepresentedhas also done, hedid not needto care aboutother, butthischapterwas different, thiswas the Wu Zeqingnephew'scompany, Zhang Ye is certainly careful, will not crack a jokeanddeliberately create troublewiththismatter.
话是这么说的,要是其他人的公司,张烨做了代言也就做了,他不用关心其他的,但这回不一样,这是吴则卿侄子的公司,张烨当然是很上心的,不会拿这种事情开玩笑和胡闹。Hopes to become!
但愿能成吧!Hopesthispathto be ablewithhisworldto be the same!
但愿这轨迹能跟他那个世界一样!
After the food, Zhang Yerushesto brushbowl, stillhad been shoved openbyWu Zeqing, but, hehassymbolicallyto clean the tablenot to result inhas done, thensaid goodbyeto leave, drivesone's own.
饭后,张烨抢着刷碗,仍然被吴则卿推开了,无奈,他只好象征性地擦了一下桌子就没得干了,然后告辞离开,开车回了自己家。
......
……Infamily|home.
家中。Father and motherwere not, go to work.
爸妈都不在,上班了。Zhang Yehas not been idling, returned to the roomto turn on the computerthento startto look upone's owndesignimplementationsituation of thesepublicityplans, for these dayshad not attended, matterare many, but alsohas not cared really aboutthese, then after havinglast nightto the relations of picture the Wu Zeqingphotographalsolooked atmany should not look, Zhang Yemustbe careful, thatdoes not dareto be careless, softarticlesandwebsitepublicitylooked, truly, according to the execution that one's ownsaid. Howeverhisworld„brainplatinum”walksstep by step, the long-termaccumulationprocess, the Brain Goldherewithout enough timethatlong-termlayout, after can only master the coremethod, intensified the bombingeffort, advertisementcancrowdedbe crowded, happen tocaught upSpring Festivallastday, tomorrowmaybeeve of the Lunar New Year, timewas just right! Became the non-achievementlooks atthisjoint!张烨也没闲着,回屋开了电脑便开始查了一下自己设计的那些宣传方案的落实情况,这几天没顾上,事儿多,还真没怎么关心这些,这下有了昨晚给吴则卿拍照并且看了好多不该看的画面的这层关系后,张烨更得上心了啊,那是一点都不敢马虎的,一篇篇软文和网站宣传看下去,确实,都按照自己说的执行了。不过他那个世界的“脑白金”是一步步走上来的,有一个长期的积累过程,脑黄金这里就来不及那么长期布局了,只能掌握住核心方法后加大轰炸力度了,广告能多密集就多密集,正好赶上春节的最后一天,明天可就是大年三十儿了,时间正好!成不成就看这一骨节了!Zhang Yestartsto type, illuminates the previous generation„specimen”has writtenseveralpopular sciencesoftarticles, that sideCorporationhas senttoadvertisement, makingthemimplementas soon as possible!
噼里啪啦,张烨开始打字,又照着前世的“标本”写了几篇科普软文,给广告公司那边发了过去,让他们尽快实施!Accidentally, Zhang Yehas selectedunderWeibo, sweptat willglimpsed the commentaryaboutBrain Gold, did not needto count, intenVoicetenVoicescolds the soundunexpectedly!
偶然间,张烨点了下微薄,随意一扫就瞥见了一些关于脑黄金的评论,不用数了,十个声音里居然有十个声音都是骂声!„Pū! Thisanything!”
“噗!这什么啊!”„Ifelt that the eyewas blind!”
“我感觉眼睛瞎了啊!”„Thisisanybrainremnantadvertisement!”
“这是什么脑残广告啊!”„ReturnsBrain Gold? Ilookam the brainremnantgold/metal!”
“还脑黄金?我看是脑残金吧!”„Igo! Thisbroken did advertisementwithfinallysee the Teacher Zhang Yeform? Cannot! Thisdoes not conform to the Teacher Zhangentire image!”
“我去!这种破广告怎么跟最后看到张烨老师的身影了啊?不能啊!这不符合张老师的整体形象呀!”„Ialsowonder, will Teacher Zhanggivethishealthy productcompanyto doto represent? Tooimitation! Tooshort-compelled! Teacher Zhangmeetsrepresenteddoes not look at the advertisementcontent?”
“我也纳闷啊,张老师怎么会去给这种保健品公司做代言?太山寨了!太矬-逼了啊!张老师接代言的时候不看广告内容的吗?”„Teacher Zhangbypit?”
“张老师是不是被坑了啊?”„Ilookalsopossibly, it is estimated thatwasrepresents the companydeceivingZhang Ye!”
“我看也可能,估计是代言公司把张烨给骗了!”„Video sitenow is also thisBrain Goldadvertisement! unfair! Iwas brainwashedquickly! Hastrashadvertisementsuch!”
“视频网站现在也都是这脑黄金的广告!太坑了!我都快被洗脑了啊!怎么有这么垃圾的广告!”Suddenly, somepeopledisclosed: „Zhang Yeby the pit, Iwas not known the person of thisadvertisementproduction company, saidaccording to the reliable information, thisadvertisementand this series ofadvertisementpublicity is a Zhang Yepersonplan, theycarry out, thisrepresentedis notothersis compelling the Zhang Yebamboo slip!”
突然,有人爆料了:“张烨不是被坑的,我认识这家广告制作公司的人,据可靠消息称,这个广告和这一系列的广告宣传都是张烨一个人策划的,他们只是执行而已,这代言可不是别人逼着张烨签的!”„?”
“啊?”„Notreal?”
“不是真的吧?”„Real, Ialsoheard!”
“是真的,我也听说了!”„Is impossible, Teacher Zhangadvertisementplanstrengtheverybodyis obvious to all, economize on electricity that «I'll speak for myself» that isindustryintopadvertisement, even after being possible, will be included the textbook, by the Zhang Yestrength, howto causesuch a brokengadget?”
“不可能啊,张老师的广告策划实力大家有目共睹啊,节约用电那个,《我为自己代言》那个,都是业内顶尖的广告,甚至可能以后会被列入教科书啊,以张烨的实力,怎么会弄出这么个破玩意儿?”„Did thiscalladvertisement? Ilookedto cry!”
“这叫广告吗?我都看哭了!”„AskedTV station and websitedo not broadcastthisadvertisement! Myear!”
“求电视台和网站别播这个广告了!我的耳朵啊!”„This yearcelebrates a holidaydoes not receive gifts, receives giftsreceivesBrain Gold! Myyourmotherwill sing! Those wholetmebe shockedisthisbrainremnantadvertisementsois unexpectedly singlish!”
“今年过节不收礼,收礼就收脑黄金!我你妈都会唱了啊!让我惊呆的是这脑残广告居然如此朗朗上口!”„Is Teacher Zhangdoing!”
“张老师在干什么啊!”„Zhang Yeleft the darkmethod!”
“张烨又出昏招儿了!”„Ha Ha, loved, waitsto lookto laugh!”
“哈哈,喜闻乐见,等着看笑话了!”„Was Zhang Yethisdislikesone's ownpopularityto be too high? To disperse?”
“张烨这是嫌自己人气太高了?想散一点?”„Thisbrokenadvertisement, even ifmanycannotmeetto the Zhang Yerepresentingfeeagain, thisiskills the goose! Will fallpopularity! Was Zhang Yesilly?”
“这种破广告,就算给张烨的代言费再多也不能接啊,这是杀鸡取卵!会降人气的!张烨傻了啊?”„Thisadvertisementis the Zhang Yemanufacture, whoknowshowZhang Yethisthinks!”
“这广告就是张烨制作的,谁知道张烨这回是怎么想的呀!”In the entire network, Weibo, post, the forum, appearedstarting from the morningabout„Brain Gold” the productdiscussionsound, moreovernobodypraises, yes, does not have, allpeopleunexpectedlyinscoldingin the advertisementhistory, thispossibly was also a miracle!(
整个网络上,微薄,贴吧,论坛,从上午开始就出现了关于“脑黄金”产品的讨论声,而且没有一个人赞扬,是的,一个都没有,所有人居然都在骂在广告史上,这可能也算是一种奇迹了!(
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