At noon. 中午。 Has eaten meal, Zhang Ye and Wu Mo signed. 吃过饭,张烨和吴默签约了。 The provision is conventional, are many leading power that Zhang Ye has proposed, after the Zhang Ye inspection, does not have any issue, has not gone to break off in the price pulls, the opposite party gives many. 条款都是常规的,就是多了一个张烨提出来的主导权,张烨检查后没有任何问题,在价钱上也没有去掰扯,对方给的还是不少的。 „Teacher Zhang, the cooperation is happy.” “张老师,合作愉快。” „Cooperation is happy.” “合作愉快。” „Do you look go to advertisement Corporation?” “你看是不是去一下广告公司？” „Good, I momentarily.” “好,我随时都可以。” „Ok, we on the past, I have made them now, mainly to advertisement on the shelf few days, should better be able to leave the plan today, then begins to start to manufacture, otherwise could not catch up, but Beijing Satellite TV that side advertisement fee expired does not draw back.” “行,那咱们现在就过去吧,我已经约好他们了,主要离广告上架没有几天了,最好今天就能出预案,然后着手开始制作,不然真的赶不上了,京城卫视那边的广告费可是过期不退的。” „Good, I try certainly.” “好的,我一定尽全力。” „We all relied upon you Teacher Zhang.” “我们全都仰仗您了张老师。” The group killed the office in advertisement Corporation. 一行人就杀去了广告公司的写字楼。 Wu Mo this time can sign this type of contract with Zhang Ye, actually is also very helpless, their company several shareholders too did not agree from the beginning, but is situation demands immediate action, immediately wanted on advertisement, the company also faced the danger that will soon go bankrupt, the product, if could not sell again, they must take off to get the hell out, but must shoulder a foreign loan, this was everyone is not willing to see, thereupon, they can only bet one on the body of Zhang Ye this Legendary character, this to at this moment the crisis on top of crisis their company, was almost the choice! 吴默这次能跟张烨签下这种合同,其实也是很无奈的,连他们公司几个股东一开始也都不太同意,而是形势逼人啊,马上要上广告了,公司也面临了即将破产的危险,产品要是再卖不出去,他们全都得卷铺盖滚蛋了,还得背负一身外债,这是谁都不愿意看到的,于是乎,他们只能在张烨这个传奇人物的身上赌上一把了,这对此刻危机重重的他们公司来说,几乎是没有选择的！ ...... …… advertisement Corporation. 广告公司。 Wu Mo starts to introduce. 吴默开始介绍。 Zhang Ye also shakes hand to greet with the person in advertisement Corporation. 张烨也跟一个个广告公司的人握手打招呼。 Many people of opposite party are quite warm, after seeing Zhang Ye, many people of eyes are dodging the brilliance, obviously, has heard the Zhang Ye advertisement plan ability. 对方的不少人都比较热情,看到张烨后,好多人眼睛闪着光彩,显然,都是听说过张烨的广告策划能力的。 „Teacher Zhang hello.” A middle-aged humanity. “张老师你好。”一中年人道。 „Hello King Zong.” Zhang Ye and he shakes hand. “你好王总。”张烨和他握手。 „This case is I am responsible, our did speak face-to-face?” A king always 40-year-old middle-aged person, looks somewhat simple and honest, the person is very fat, „you in the prestige of advertisement circle, we know that heard you must direct the work to be responsible for this time plan case, our many staff also want to study with you.” “这个案子是我负责的,咱们里面谈？”王总是个40多岁的中年人,看着有些憨厚,人很胖,“你在广告圈子的威名,我们都知道,听说你要来指点工作负责这次的策划案,我们好多员工也都想跟你学习学习呢。” Zhang Ye hurries saying: „May not be at all, you are specialized, I blindly join in the fun.” 张烨赶紧道:“可不敢当,你们才是专业的,我就是瞎凑热闹。” The following youth said: „Teacher Zhang was modest, your several advertisement plans were the classics, our these advertise(r) also taught a course studies to study specially.” 后面一个青年道:“张老师是谦虚了,您的几次广告策划都是经典,我们这些广告人还开课专门学习研究过呢。” Zhang Ye said: „Your firm is also the leader of Beijing advertisement profession, I do not dare to pull rank.” 张烨道:“贵公司也是京城广告行业的领军人物,我可不敢托大。” Everybody first meeting has not talked over thoroughly, is hello my good hello aspect, mutually was flattering. 大家初次见面也没有深谈,就是你好我好大家好的局面,都相互吹捧着。 Actually advertisement Corporation does not calculate to flatter Zhang Ye, if others meddle the plan of their company advertisement, they will not be obviously happy, they do this after all specialized, but Zhang Ye is different, Zhang Ye has the qualifications, has achieved the dazzling result in the advertisement domain, even pioneered a creativity advertisement beginning, heard initial time, Domestic ranks top three large-scale advertisement Corporation to extend the olive branch to Zhang Ye, wanting the high salary to recruit Zhang Ye, therefore Zhang Ye does not suspect in ability everybody of this domain. 其实广告公司这边也不算吹捧张烨,要是别人插手他们公司广告的策划,他们显然是不会高兴的,毕竟他们才是专业搞这一块的,但是张烨不同,张烨有资历,在广告领域出过耀眼的成绩,甚至开创了一个创意广告的先河,听说当初的时候,国内排名前三的一家大型广告公司都对张烨抛出过橄榄枝,想要高薪聘请张烨,所以张烨在这个领域的能力大家都是不怀疑的。 A ticket person entered a conference room. 一票人进了一间会议室。 The gate pass/test, everybody took a seat one after another, starts to discuss the project. 门关,大家陆续落座,开始谈项目了。 This Wu Mo stakes everything on a single throw of the dice, the money of giving are also many, to advertisement Corporation of that side was a very big project, they also very much attached great importance. 这次吴默是孤注一掷,给的钱也很多,对那一方的广告公司来说是个很大的项目了,他们也很重视。 King Zong told that the person starts to send the plan case, „this is our beforehand the plan plans of several giving, Leader Wu is not quite satisfied, has not used.” 王总吩咐人开始发策划案,“这是我们之前几次给出的策划方案,吴总不太满意,也就没采用。” Wu Mo said to Zhang Ye: „Do you have a look?” 吴默对张烨道:“你看看？” „Good.” Zhang Ye brings to take a look. “好。”张烨拿过来一份瞅了瞅。 Not any shortcoming, but does not have the merit, common. 没什么缺点,但也没优点,寻寻常常。 Wu Mo said: „We do not have anything to request to the advertisement plan actually, any type, so long as can let our product sells the sales volume become, now we need is the sales volume, otherwise the company cannot open, now could not maintain such huge expenses.” Before them, the person in Wu Mo and his company does not have anything not saying that this does not need to conceal. 吴默说道:“我们对广告方案其实也没什么要求,什么类型都可以,只要是能让我们产品卖出销量的就成,我们现在需要的就是销量,不然公司真的开不下去了,现在已经维持不了这么庞大的开销了。”在他们面前,吴默和他公司的人也没什么不好说的,这个没必要隐瞒。 Zhang Ye said: „advertisement, must finally certainly change to the sales volume, this was the premise, the light has the reputation actually unable to transform advertisement of sales volume, I will not do.” 张烨道:“广告嘛,最后肯定是要化作销量了,这个是前提,光有口碑却转化不了销量的广告,我也不会做。” King Zong said: „? Did Teacher Zhang look like has the plan?” 王总道:“哦？张老师看来是有预案了？” Wu Mo said anxiously: „Did you say? How to make this advertisement?” 吴默急切道:“您说说？到底怎么做这个广告？” The people in conference room looked to Zhang Ye. 会议室里的人都看向了张烨。 Zhang Ye has coughed, at this moment, he somewhat was also embarrassed, did not confirm that advertisement, but things have gotten to this point did not have the escape route, Zhang Ye can only develop according to the one's own intention, „I had a plan, did I say?” 张烨咳嗽了一声,事到如今,他也有些不好意思了,也不确认那个广告是不是真的可以,但事已至此也没有了退路,张烨只能按照自己的意图开展下去了,“我是有了一个方案,那我说一下？” „You said.” “您讲。” „Listens in reverent attention.” “洗耳恭听。” Everybody was earnest. 大家都认真了起来。 Several advertise(r) even put out the written records, takes the recording pen, wants to record the Zhang Ye words, facilitates to study. 有几个广告人甚至都拿出纸笔来,还有拿录音笔的,想将张烨的话原封不动地记录下来,方便学习一下。 The Zhang Ye clear throat, „my this advertisement does not have is actually so complex, is very simple, roughly is also a advertisement word, is sings.” 张烨清清嗓子,“我这个广告其实没那么复杂,很简单,大体也就是一句广告词,是唱出来的。” Sang? 唱出来的？ Song form? 歌曲的形式？ Has the fresh idea! Worthily is Teacher Zhang Ye! 有新意啊！不愧是张烨老师啊！ Thinks that «Shuidiao Getou» reorganization «Wishing We Last Forever» may stems from the hand of Zhang Ye, the song and poem is he does, the skill is deep! 想那首《水调歌头》改编的《但愿人长久》可就是出自张烨的手啊,词曲都是他所作,功力深厚啊！ Everybody eyes were brighter, winks is staring at the face of Zhang Ye. 大家眼睛更亮了,一眨不眨地盯着张烨的脸。 Then Zhang Ye sang, „I sang you to listen probably, um, was this.” Deeply inspired, in all people anticipated that under incomparable vision, Zhang Ye sang loudly: „This year celebrates a holiday does not receive gifts! Does not receive gifts does not receive gifts! Does not receive gifts does not receive gifts! Receives gifts receives Brain Gold! Brain! Yellow! Gold/Metal!” 然后张烨就唱上了,“我大概唱一下你们听听啊,嗯,是这样的。”深吸了一口气,在所有人期待无比的目光下,张烨高歌道:“今年过节不收礼呀！不收礼呀不收礼！不收礼呀不收礼！收礼就收脑黄金！脑！黄！金！” Then, Zhang Ye saw in the entire conference room all people silly to fall, one was one, everybody was dumbfounded and keeps silent! 然后,张烨就看到整个会议室里所有人都傻掉了,有一个算一个,大家都目瞪口呆且噤若寒蝉！ Wu Mo stares saying: „Ended?” 吴默瞪眼道:“完了？” Zhang Ye one, „, ended.” 张烨一嗯,“咳咳,完了。” Wu Mo almost faints on the table, „your this what advertisement?” 吴默几乎晕倒在桌子上,“您这什么广告啊？” King Zong also eyebrow corner/horn again and again beats, said with a smile: „Teacher Zhang, knows that you say Talkshow, he he, was really humorous, we said proper, what was the real advertisement word?” 王总也眉角连连跳动,强笑道:“张老师,知道你是说脱口秀的,呵呵,真幽默,咱们还是说正经的吧,真的广告词是什么？” The Zhang Ye perspiration said: „Is this.” 张烨汗道:“就是这个啊。” King Zong listens, nearly falls down! 王总一听,也险些摔倒在地！ This? 就这个？ Did his mother also call advertisement? 这他妈也叫广告？ The person present put out an old blood on the difference! 在座的人就差吐出一口老血了！ The heart that Wu Mo cries had, „Teacher Zhang, we can well? This advertisement...... Too did not beam with joy loses face too! If this thing on the television, our company also didn't become the laughingstock of entire profession? Cannot like this! This advertisement could not lead sales volume!” 吴默哭的心都有了,“张老师,咱能不能好好的啊？这个广告……太不露脸太丢人了啊！这东西要是上了电视,我们公司还不成为全行业的笑柄？不能这样啊！这广告也带动不了销量啊！” The perspiration of King Zong self-satisfied forehead, „that anything, I also suggested to trade one.” 王总沾沾额头的汗,“那什么,我也建议换一个。” Zhang Ye actually does not comply, „Leader Wu, did you forget in our contract to stipulate? This matter you listen my, definitely not wrong, I guarantee your sales volume sudden growth!” 张烨却不答应,“吴总,你忘了咱们合同上怎么规定的？这件事你听我的,肯定没有错,我保证你销量猛增！” Wu Mo: „......” 吴默:“……” King Zong: „......” 王总:“……” Other people: „......” 其他人:“……” Sudden growth your younger sister sudden growth! 猛增你妹啊猛增！ This is not talks nonsense! 这不是扯淡么！ Wu Mo said immediately: „It is not good! This advertisement is not absolutely good!” 吴默马上道:“不行！这广告绝对不行！” Zhang Ye takes a look at him, lets go saying: „I did not have the means that this represented me not to meet, advertisement your firm can also not use, but must give me the penalty.” The contract in the Zhang Ye bosom, had not held chummily, above expressly writes the digit of penalty! 张烨瞅瞅他,摊手道:“那我就没办法了,这个代言我可以不接,广告贵公司也可以不用,但得给我违约金。”合同就在张烨怀里呢,还没揣热乎呢,上面明明确确写着违约金的数字！ Wu Mo hear word, the face was green! 吴默闻言,脸都绿了！ Shit! He thought that one's own made Zhang Ye give throat! 我靠！他觉得自己让张烨给吭了啊！ Wu Mo tears is about to fall, „Teacher Zhang your this harms me!” 吴默眼泪都快掉下来了,“张老师您这是害我啊！” The Zhang Ye forced smile said: „I do not harm you, you also know that I not, advertisement is what kind, finally the market decided that when advertisement issues that you know what situation, all will have the conclusion at that time, therefore now, the advertisement content really must listen my, said again, won't I bet here with my reputation? If advertisement the effect is not good, has not benefitted to me.” 张烨苦笑道:“我不是害你,你也知道我不会的,广告到底怎么样,最后还是得市场来决定,等广告发布出去,你就知道什么情况了,那时候一切就会有定论了,所以现在,广告内容真得听我的,再说了,我也不会拿我的名声赌在这里吧？广告如果效果不好,对我也没利啊。” The Wu Mo eye socket was really red, „, but this advertisement...... Was the brain too remnant?” 吴默眼圈真的红了,“可是这广告……太脑残了啊？” King Zong adds: „Is the brain is incessantly remnant, this advertisement does not have any flashing temperature, can this call advertisement? Did not have our that several plans to be good! Moreover Teacher Zhang I said words that the sentence you possibly do not like listening, your this plan compared with our missed the long distance to continue, has no way really to go on stage surface advertisement, not only Brain Gold Corporation, including us, must become the laughingstock including you!” 王总补充道:“不止是脑残,这广告也没有任何闪光点啊,这怎么能称之为一个广告？还没有我们那几个方案好呢啊！而且张老师我说句你可能不爱听的话,你这个策划比我们的差了十万八千里都不止,真的是没法上台面的广告,不但脑黄金公司,连我们,连你都得成为笑柄啊！” Zhang Ye persists in saying as before: „Must use this, you believe me.” 张烨依旧坚持道:“就得用这个,你们相信我吧。” Wu Mo holds the arm of Zhang Ye, „is not does not believe you, is really...... Too that what, have we traded one to be good? Have not made Teacher Zhang, trades advertisement to be good? I know that you do the humorous worker, definitely is teases us to play is right?” 吴默一把抓住张烨的胳膊,“不是不相信您,实在是……太那啥了,咱们换一个行不行？真的别闹了张老师,换一个广告行不行？我知道您是搞幽默的工作者,肯定是逗我们玩呢对不对？” Zhang Ye shrugs, „I really am earnest.” 张烨耸肩,“我真是认真的。” Wu Mo: „...... ¥###%#!!!” 吴默:“……¥###%#！！！” Zhang Ye expected this point, therefore had the foreshadowing when the former contract requirement, „in any case I am this plan, Leader Wu, please believe me, to Wu...... big sister this relations, my not pit your, if you thought that is really not good, I can only give up representing.” 张烨就是料到了这一点,所以早在之前合同要求上时就有了伏笔,“反正我就是这个策划,吴总,请你相信我,冲着吴……大姐这层关系,我也不会坑你的,如果你觉得实在不行,那我就只能放弃代言了。” Also non- throat I? 还不吭我？ Your his mother this is the throat I! 你他妈这就是吭我啊！ Wu Mo thought that one's own is stupid cunt, Pure stupid cunt the plan that King Zong advertisement Corporation gives is he unsatisfied? That plan again trash also compared with the strong 10,000 times of 100 million times that Zhang Ye gives! With it so, initially directly used their! Why complies with Zhang Ye that contract terms? This was dug a pit one's own burying! The company was not good! Then may be good! Zhang Ye this is aggravates the situation! 吴默觉得自己就是一个傻-逼,一个纯-傻-逼,王总广告公司给出的方案他还不满意？那方案再垃圾也比张烨给的这个强10000倍100000000倍啊！与其如此,当初就直接用他们的了啊！何必答应张烨那个合同条款？这是挖个坑把自己给埋了啊！公司本来就不行了！这下可好！张烨这是火上浇油啊！ With this advertisement? 用这个广告？ Compensates over a million penalties? 还是赔上百万的违约金？ Wu Mo wants to lose money very much, thinks really very much, however their company early hollowed out, this time was to stake everything on a single throw of the dice has wrestled furiously, where some that many spare cash! 吴默很想赔钱,真的很想,然而他们公司早都被挖空了啊,这次是孤注一掷奋力一搏了,哪里有那么多闲钱啊！ Zhang Ye asked: „Leader Wu?” 张烨问道:“吴总？” King Zong also said: „Leader Wu, you may be clear!” 王总也道:“吴总,你可想清楚啊！” The Wu Mo beauty struggled was very long, finally crossed for more than ten minutes, he almost with tears has pounded on the table, „used Zhang Ye advertisement! Dies dies! At the worst starts over from the beginning!” Then did not call Teacher Zhang, said the given name. 吴默天人斗争了很久,最后过了十多分钟,他才几乎是含着泪拍了桌子,“就用张烨的广告！死就死吧！大不了从头再来！”这下也不叫张老师了,直呼本名了。 Zhang Ye does not care, smiles.( 张烨不在意,笑笑。( …… ……