In the afternoon.
下午。
The advertisementmanufacturestarted.广告制作开始了。In a modern officeregion, Zhang Yearrogates all powers to oneself, startsto direct the person in advertisementCorporationto manufacture the advertisementcontentaccording to the request of one's own.
在一间现代化办公区域里,张烨独揽大权,开始指挥起广告公司的人按照自己的要求制作广告内容。Zhang Yeothers'suggestiononeeardoes not even listen, evenwas concreteinsomedetailsspecialslightinothersopinionsomewhatimmaterialissue, Zhang Yemustmakethemlisten toone's own, mustworkaccording toeachinstruction. Does not have the means that is notZhang Yewantsto act arbitrarily, butishehas tosuchdo, knowshisworld«BrainPlatinum»advertisementmiracle, inthisEarth, only then a Zhang Yeperson, thereforewantsto reappear the miracle of thisgoing against heaven's willinthisEarth, safein order, Zhang Yehas not plannedto change the advertisementcontent, at leastcannotchangeis too big, every stepmustdefer to his side«BrainPlatinum»advertisementrepertoire, avoidshaving the accident!张烨甚至连别人的建议都一耳朵也不听,甚至具体到了一些细节上的特别细微的在别人看来有些无关紧要的问题上,张烨都得让他们听自己的,必须按照他每一个指示工作。没办法,不是张烨想独断专行,而是他不得不这么做啊,知道他那个世界《脑白金》广告奇迹的,在这个地球只有张烨一个人,所以想要在这个地球重现这个逆天的奇迹,稳妥起见,张烨没打算改变广告内容,至少不能改变太大,每一步都得按照他那边《脑白金》广告的套路来,避免出现意外!„What? Didn't yousing the advertisementword?”KingZongdaisaid.
“什么?你不唱广告词?”王总呆道。Zhang Yesaidnaturally: „Ido not certainly sing, letdub.”Hisheartsaid that suchbrainremnantadvertisementword, how the buddywill sing, youthinkmystupid cunt.张烨理所当然地说:“我当然不唱了,让配音来。”他心说这么脑残的广告词,哥们儿怎么会去唱啊,你以为我傻-逼啊。KingZongchadifferent way: „Howthat does advertisementpat?”
王总诧异道:“那广告怎么拍?”Zhang Yesaid: „Did not say, animationmanufacturedtwopeople, an old manold woman, singingwasdubbing, theiranimationcharacterturned there turns, the personawantedsomecartoonthatsenior citizenimagesprobably, was quite lovable, the imageyoudesignedfirst, Ilaterlooked atone.”张烨道:“不是说了么,动画制作两个人,一个老头一个老太太,唱歌是配音,它们俩动画人物在那里扭啊扭,人物形象大概是要卡通一些的那种老年人形象,比较可爱的,形象你们先设计一下,我待会儿看一眼。”KingZongfeels the inconceivable[say / way]: „What do youmakeininside?”
王总感觉不可思议道:“那你在里面做什么?”Zhang Yefingers of one's own, „I? Ileftsceneto be good, was taking the brainwhite...... TakesBrain Goldto make an appearancefinally, thisadvertisementcoreis notI.”张烨指指自己,“我?我出个镜头就行了,拿着脑白……拿着脑黄金最后露个面,这个广告的核心不是我。”Kingsum totaltimeadvertisementmanufactureteamreallyhas broadened the outlooktoday, how manyyearsadvertisementhas made, first timeseessuchto manufacture, otherscompanyhigh priceaskedyouto represent for oneyearandmanufacturespublicityadvertisement, were youbooing, are perfunctorypicturesceneto finish up? Yourthisrepresented the feetooto be also goodto gain, moreoverBrain GoldCorporation was also, howto inscribethatprovisionin the contract!
王总和这次的广告制作团队今天真是大开眼界了,做了多少年的广告了啊,头一次看见这么制作的,人家公司大价钱请你代言一年并制作宣传广告,您倒好,敷衍地出一个画面镜头就完事儿了?您这代言费也太好赚了吧,而且脑黄金公司也是,怎么在合同里写上那种条款啊!KingZonglookstoWu Mo, „Leader Wu, this......”
王总看向吴默,“吴总,这……”Wu Mo a feeling of game is as good as lost, has waved saying: „Listens toZhang Ye, did not needto askme, Iexitedto smoke.”Hedoes not manage, is a littlespitefulingredient, onZhang Yethispirate ship, but also was compellednot to have the situation of means that hisanythingcould not do.吴默已经一副大势已去的感觉了,挥手道:“都听张烨的吧,不用问我了,我出去抽根烟。”他不管了,也是有点赌气的成分,上了张烨这艘贼船,还被逼到了没办法的地步,他什么也做不了了。No matterZhang Yethey, continueto direct.张烨不管他们,继续指挥。„Thisimage?”
“这个形象行吗?”„It is not good, was too young.”
“不行,太年轻了。”„This? The hairwhitened.”
“这个呢?头发弄白了。”„Isaid that is the cartoonimage, thisis unlovable, wantsto bringcharitycute, incharityis revealing the vigor, adjuststo be bigger the eye, right, the bodyproportionalsodrops, the old manmustwear the western-style clothing, the old womanmustput onwedding dress , should not be too old, mustreveal the youngvigor.”
“我说是卡通形象,这个一点也不可爱,要可爱中带着慈善,慈善中流露着活力,把眼睛调整大一些,对,身子比例也下降,老头要穿西装,老太太要穿婚纱,也不要太老,要显露出年轻活力。”„Now?”
“现在呢?”„Good, Ok, this!”
“好,可以,就这个了!”
The televisionadvertisementplanhas decided that remaining, so long ashas manufactured, thisis notZhang Yecanmix, hemaynot haveto manufactureanimationadvertisementtechnique.
电视广告的方案已经定了,剩下的只要制作了,这就不是张烨能掺和的了,他可没有制作动画广告的技术。
......
……Outside.
外面。In a corridorendXiaotiantai.
走廊尽头一个小天台上。Wu Mosquats there smokes, the groundhad78cigarette butts.吴默蹲在那里抽烟,地上已经有了78根烟头了。„Leader Wu.”Zhang Yewalkswith a laugh, puts out the smoke, „Ialsopull outone.”
“吴总。”张烨笑呵呵地走过去,拿出烟来,“我也来抽一根。”Wu Moturned headto shoot a look athisoneeyes, has not spoken, has not managedZhang Ye.吴默回头瞥了他一眼,没吭声,没理张烨。Zhang Yeknows that the opposite partyis bringing the air/Qistarting fromnoon, in the point the smoke, healsositstoward the stairon, distributes the cigarettes, „comesone?”张烨知道对方从中午开始就带着气呢,点上烟,他也往台阶上一坐,把烟递过去,“来一根?”Wu Mohas stressedone, „Teacher Zhang, mysister-in-lawhas mentionedyouwithme, very muchhas favoredyourLiteratureaccomplishment, had addedyouare the talented person who ourRepublicno onecould substitute, Ihave also readyourpoetry, has listened toyourspeech, has experiencedyouradvertisement, very muchhas trustedyourskill, youwere older than 1 or 2-year-oldme, IcalledyouBrother Zhang, youcannot such pitI, webe the pamphletbusiness, immediately must go out of business, could not stand upreallysuchtosses about.” In Zhang Yeis an expert the status there pendulum, isfamousHost, is the well-known author, isfamousWriterandRedologists, is the highpopularityeducator of Peking UniversityChinese department, thereforeWu Mois not gooddirectlywithhispissed offignition.吴默抓过一根,“张老师,我小姑跟我说起过你,一直都很看好你的文学素养,还说过你是咱们共和国谁也替代不了的人才,我也看过你的诗词,听过你的演讲,见识过你的广告,也一直都很信任你的本事,你比我岁数大个一两岁,我叫你一声张哥,您不能这么坑我呀,我们就是小本买卖,马上还要倒闭了,真经不住这么折腾啊。”张烨在行内的地位在那里摆着呢,又是著名主持人,又是著名作家,又是著名文学家和红学家,还是北大中文系的高人气教育工作者,所以吴默也不好直接跟他生气发火。Zhang Yedoes not know how shouldsay, thinksthathesimplyaskedhesaid: „Leader Wu, you, sincelooks atadvertisement that Ihave planned, yousaidthatmyeconomize on electricityadvertisement, does affectto be big?”张烨也不知道该怎么说,想了想,他干脆问他道:“吴总,你既然看过我策划的广告,那你说,我的节约用电广告,影响大不大?”Wu Mohesitates, „big!”吴默一沉吟,“大!”Zhang Yeaskedagainthat„«I'll speak for myself»publicityadvertisement, the fireisn't hot?”张烨再问,“《我为自己代言》的宣传广告,火不火?”Wu Mo, said: „Fire!”吴默顿了顿,道:“火!”Zhang Yesaid with a smile: „Spoke the sentenceboast, in the broadcastdomain, the noveldomain and televisionHostdomain and poetryLiteraturedomain, the lecturedomain and advertisementdomain, I have let slip?”张烨笑道:“说句大话,在播音领域、小说领域、电视主持领域、诗词文学领域、讲学领域、广告领域,我失过手吗?”Wu Mostares, has seriously pondereda while, hediscoveredZhang Yesaidright, thismale servanthas not let slip, whatworkregardless ofhemade, the workextremelyhaspopularity, even if the workorprogram that thesemostare not favored, finallyshowed that Zhang Yeis right!吴默一愣,认真思考了一会儿,他发现张烨说的没错,这厮真的是从来没有失过手的,他无论出了什么样的作品,作品都是极有人气的,哪怕是那些最不被人看好的作品或节目,最后都证明张烨是对的!
The opposite partyis the Wu Zeqingbiologicalnephew, the personis also good, attaches great importance topledgingvery much, becauseyoungdoes not have the deceit and brokers of that manybusiness circles, thereforeZhang Yealsosaidhow many, „Imaketimes of three countries', how manypeoplequestionedme? IsaidTalkshowtime, how manypeoplescoldedme? Ispokethatlittle while of Dream of the Red Chamber, how manypeoplewished one couldto dig upmyskin? Mayfinally, Inot lettrustmypersondisappointedly, Leader Wu, you, ifbelievesme, youplanadvertisementplenary powersgiveme, Iwill put forth the skillsto makeyourcompanyturn losses into profit!”
对方是吴则卿的亲侄子,人又不错,很重视承诺,因为年轻也没有那么多商界人士的狡诈和市侩,于是张烨也就多说了几句,“我做品三国的时候,多少人质疑我?我说脱口秀的时候,多少人把我往死里骂?我讲红楼梦的那会儿,多少人恨不得扒我的皮?可最后,我没让信任我的人失望过,吴总,你如果信我,你就把广告策划全权交给我,我会使出浑身解数让你公司扭亏为盈!”Wu Mosteps onextinguishes the cigarette butt, „Ihave not chosen!”吴默踩灭烟头,“我也没有选择了!”Zhang Yealsopulled out, „did thatwego in? Brain Goldis the product of anyconcept, the detailedscience and technologysupportedyoualso to metell.”张烨也抽完了,“那咱们进去?脑黄金是个什么概念的产品,详细的科技支撑你还得跟我说说。”Wu Moasked: „Why did youaskthis?”吴默问道:“你问这个干吗?”Zhang Yesaid: „Justtelevisionadvertisement, wasfinallytrump card, but the lighthadtrump cardto be also not enoughto createthismiracle, but alsoneededotherauxiliarystrategies.”张烨道:“刚刚的电视广告,是最终的杀手锏,但光有杀手锏还不足以创造这个奇迹,还需要其他的辅助策略。”Wu Monaturallydoes not have the issue, „good, that sidewalkedsaid.”吴默自然没问题,“好,那边走边说。”All the way, Wu Mostartedto giveZhang Yeto introducethismodel of productin detail.
一路上,吴默开始给张烨详细介绍了这款产品。Zhang Ye discovered that this„Brain Gold” is actually hisworld„brainplatinum”, the essential componentsheds the melanocyte, justotheradditionalingredientshave the difference.张烨发现,这个“脑黄金”其实就是他那个世界的“脑白金”,主要成分都是褪黑素,只不过其他的附加成分有区别。Thatwas easier to do!
那就更好办了!Thismatter**did not leaveten!
这事儿**不离十了!
......
……Inconference room.
会议室里。Wu Mocallseverybodyto meet.吴默召集大家开会。Zhang Yeactuallycloses one's eyes, boughtone„Memory Search Capsule”to eatfromGame Ring, since the recollectionhisworldone's ownhas looked atbrainplatinumpublicitymethod. In his Earth, brainplatinumbiggestto overturnisthistelevisionadvertisement, looks that the specialbrainis remnant, afterthisallpeoplethink that istrashbrainremnantadvertisementbroadcast, the miracle that createsmadeallprofessionalsbe shocked, evenin the Republicdozensyearshistorically, did not havesuchto createadvertisement of miracle, blind the eyes of manypeople, Zhang Yepersonallyhad experienced.张烨却闭上眼,从游戏戒指中买了一枚“记忆搜索胶囊”吃了下去,回忆起他那个世界自己看过的脑白金宣传手段。他那地球里,脑白金最大的翻盘就是这个电视广告,看着特别脑残,可是当这个所有人都认为是垃圾脑残的广告播出后,创造出的奇迹却是让所有业内人士都惊呆了,甚至在共和国几十年历史上,都没有过这么创造奇迹的广告,瞎了多少人的眼,张烨是亲身经历过的。However, the success of brainplatinumsolelywas notthistelevisionadvertisementmerit, Zhang Ye said that thiswasbiggesttrump card, wantsto createthismiracle, but alsoneededsomespecial conditions!
但是,脑白金的成功可不单单是这个电视广告的功劳,张烨说了,这是最大的杀手锏,想创造这个奇迹,还需要一些特定条件!First, is the product quality, thishad.
其一,是产品质量,这个已经具备了。Second, are the advertisementoffensive of blotting out the sky.
其二,是铺天盖地的广告攻势。Third, do not haveadvertisementtracedrumming up support of popular sciencesoftarticle.
其三,是没有广告痕迹的科普软文的造势。Fourth, isthattelevisionadvertisementmiracle the brainwashing of miracle!
第四,才是那个电视广告奇迹中的奇迹的洗脑!„Teacher Zhang?”
“张老师?”„Zhang Ye?”
“张烨?”„Isn'tmeets?”
“不是开会吗?”„Fell asleep?”
“怎么睡着了啊?”Everybodydumbfounded discussed that but alsoadvertisementLegendarycharacter? Nonsense! Reallyknowing a person by his reputation not as good as meeting him face-to-face! Zhang YethisLegendarycharacter is really yourmotheris in their opinion non-specialized!
大家都哭笑不得地议论起来,还广告界的传奇人物呢?狗屁!真是闻名不如见面啊!张烨这个传奇人物在他们看来实在是太你妈不专业了啊!Zhang Yeopens the eyefinally, „embarrassed, was thinking the mattera moment ago.”张烨终于睁开眼睛,“不好意思啊,刚才在想事情。”Wu Mohas accepted fatenow, „yousaid that what alsowantseverybodyto make?”吴默现在已经认命了,“你说吧,还要大家做什么?”Zhang Yesaid: „Leader Wu, Iwantto askhow manyfirstourpublicityfundscanhave, Imeant that under can also use, whatamountmostcantake?”张烨道:“吴总,我想先问问咱们的宣传资金能有多少,我是说下面还能动用的,最多能拿什么数额?”ButWu Mosaid: „Removesyourrepresentingfeeandadvertisementproduction cost, but can also use1 million.”吴默无奈道:“刨除你的代言费和广告制作费,还能动用1000000。”
The Zhang Yeheartsaid that is a little few, „canagainmany?”张烨心说有点少啊,“能不能再多点?”
The company that Wu Moroll one's eyes, „ourquicklygoes out of business, youthought how manypublicityfeeswe can also use? Thishas lost everything, has repaid the funds, allbethere.”吴默翻白眼,“我们一个都快倒闭的公司了,你觉得我们还能动用多少宣传费?这已经是倾家荡产了,还贷了款,全赌在这里了。”Zhang Yesaidimmediately: „This, myrepresentingfeeandadvertisementplanfee, Icannot wanttemporarily, your firmoverseveralmonthsgivemeto be also good, several years laterwill givemeto be also good, wecanarrange in order an additional article, interpolatesinthismatter the contract, the installment paymentinfiveyearspays in fullmenot to have the opinion, thencanprobablypaymymoneyto useonadvertisementpublicity, sinceare the gambling, webetonein a big way, said the sentence not auspicious, ifyour firmgoing out of business, thisrepresented the feeI the one cent, this can also interpolate the contract!”张烨当即道:“这样吧,我的代言费和广告策划费,我暂时可以不要,贵公司过几个月给我也行,过几年给我也行,咱们可以列一个附加条款,将这件事写进合同里,分期付款五年内付清我都没意见,然后可以把要支付我的钱用在广告宣传上,既然是赌,咱们就赌一把大的,说句不吉利的话,如果贵公司真的倒闭了,这代言费我可以一分钱也不要,这条也可以写进合同!”KingZongonesurprised!
王总一愕!Wu Mo and person in Brain GoldCorporationwas also ignorant!吴默和脑黄金公司的人也懵了!„Brother Zhang......”Wu Mosaid: „Do thiswordstake seriously?”
“张哥……”吴默道:“此话当真?”Zhang Yesaid with a smile: „Mythisperson, mostsaidwas the prestige, sinceI said that thatwill not go back on word, even if not interpolate the contractIalsoto achieve.”张烨笑道:“我这人,最讲的就是信誉,我既然说了,那就不会食言,就算不写进合同我也会做到。”Ifothersspokethissaying, everybodyhas not believed.
要是别人说这话,大家还真不信。ButthissayingwasZhang Yesaid that thereforenobodysuspectedradically!
可这话是张烨说的,所以根本没有人怀疑!
Who is Zhang Ye? Thatisforunknownfans, daresto lose everythingto sell the person who the copyrightdoes not hesitateto lend money must save others! How muchmoneyinitially did hegivehimfansto spendto treat an illness? Possiblycontinuedthisto representto spend! Zhang Yedoes not care aboutthesemoney! Thismattermanageswas too attractive, even if now, the onlinealsomanypeoplelove to talk abouttothatmatterwithmanymedia, since thisalsohas beenZhang Yemakes a debutonlyonenot to be attacked and matter of question. Some moral behavioranddispositionreputation of Zhang Yeinotheraspectsis unsatisfactory, notorious, butinpersonality, but alsonobodyhas questionedhim, cannot question, otherstrulymanageis more attractive than allpeople!张烨是什么人?那是为了一个素不相识的粉丝,敢倾家荡产卖版权不惜借钱也要救人的主儿!当初他给他粉丝花了多少钱治病?可能都不止这个代言费了!张烨根本不在乎这些钱!这件事办的太漂亮了,就算是现在,网上还有好多人和很多媒体对那件事情津津乐道呢,这也是张烨出道以来唯一一件没有被人攻击和质疑的事情。张烨在其他方面的人品和性格有些口碑不佳,臭名昭彰,但在人格上,还没有人质疑过他,也质疑不了,人家确实办的比所有人都漂亮!Zhang Yethese wordsareeveryonehave not thought that thisdoes not conform to the suggestion of Zhang Yebenefitobviously.张烨这番话是谁也没想到的,这明显是不符合张烨利益的一个建议。
The Wu Moeyepupiltrembles, at this moment, hebelievesfinallyTeacher Zhang Yeis the sinceritymusthelpone's own, is not teasingthemto play, is not cracking a joke!吴默眼眸一颤,这一刻,他终于相信张烨老师是真心要帮自己的,不是在逗他们玩,更不是在开玩笑!Wu Mothispersonupholds justice, saidinsomeangle, hewithZhang Yewas the samekind of person, howyoutome, Ihowtoyou, „Teacher Zhang, did not usethis, yourmoneyweshouldgivemanytomany, ourcompany can also squeeze out300,000-400,000to come, this130-140ten thousand, shouldsuffice.”吴默这人还是仗义的,在某种角度上讲,他跟张烨是同一类人,你怎么对我,我也怎么对你,“张老师,不用这样,你的钱我们该给多少就给多少,我们公司还能挤出三四十万来,就这一百三四十万,应该够了。”Zhang Yeshakes the head, „reallyinsufficient, Leader Wuyoulistenmy, represented the feealsoto calculate that mythisonpublicityadvertisement, thisIconsidered too little.”张烨摇头,“真的不够,吴总您听我的,就把我这份代言费也算在宣传广告上,这我都嫌少呢。”
The woman in Brain GoldCorporationis astonishedhoweversaid: „These much money, do youwantto bringto do?”脑黄金公司的一个妇女讶然道:“这么多钱,您要拿来干什么?”Zhang Yeopens the mouth saying: „Throwsadvertisement, measures landto throwin large numbers, televisionadvertisementdoestemporarilydoes not get up, but the post, at the forum, on the video site, in the newspaper, thesemoneycanachievemanymatters, the A-listcity, the B-listcity, the C-listcityevenis the county levelcity, mustmaximum limitspread out, Ineed a wide scopeandall-aroundadvertisementbombing, long-termwedid not havemoneyto donow, but the short-termyes, mustthese daysgolden period a bombingbeforenew year's celebration, advertisementthe more better!”张烨开口道:“投广告,大批量地投,电视广告暂时做不起了,但贴吧里,论坛上,视频网站上,报纸上,这些钱还是能做到不少事的,一线城市,二线城市,三线城市甚至是县级城市,都要最大限度地铺上,我需要一个大范围和全方位的广告轰炸,长期的咱们现在还没钱做,但短期是可以的,就要在过年前的这几天黄金时期来一个大轰炸,广告越多越好!”KingZongsweats saying: „This?”
王总冒汗道:“这行吗?”Zhang Yesaid: „Lightistheseis insufficient.”张烨却道:“光是这些还不够。”Wu Motwobecome dark, „alsoinsufficient? Alsocandisburse money?”吴默两眼发黑,“还不够?还要出钱?”Zhang Yesaidwith a laugh: „Does not need, has completedthese, the followingworkwas simple, money that needsto spendis few, 100,000have more than enoughweto look fortroll army!”张烨笑呵呵道:“不需要了,做完了这些,下面的工作就简单了,需要花的钱很少,100000都用不了咱们找水军!”advertise(r)said: „Looks fortroll armyto do?”
一广告人道:“找水军干嘛?”Zhang Yesaid: „Toppostin the forumpost, helpingusdrum up support!”张烨道:“在论坛贴吧顶贴子,帮咱们造势!”KingZongzhenspeechless[say / way]: „troll armythisispreliminarymethod, cannot amount to somethingdoes not have the toobigsignificance? Severalyears ago obsolete.”
王总真的无语道:“水军这都是低级手段,上不了台面也没有太大意义的吧?几年前就过时了啊。”Zhang Yefromchannel: „Is troll armyobsolete? Thisisbecausehas not lookedtomethodandstrategy, thispublicitydrumming up supporttechniqueforeveralsoobsolete.”张烨自信道:“水军过时?这是因为没有找对方法和策略,这种宣传造势手法永远也过时不了。”Wu Mosaid: „Everywherehits the advertisementwordswiththismethod, will cause the people repugnant, everybodywill instead conflict, will play the counter-effect, the presentcommon peoplemaybe more intelligent than before, anythingwasadvertisementonelooks, the pointwill not select.”吴默道:“可是到处用这种方法打广告的话,会引起民众反感的,大家反而会抵触,会起到反效果的,现在的老百姓比以前可聪明多了,什么是广告一眼就看出来了,点都不会点进去的。”KingZongalsoveryspecialized[say / way]: „Isthis, beforeourcompanyalsometthiswork, butdoes not meetnow, becausewastestime.”
王总也很专业道:“是这样的,以前我们公司还接这种活儿,可现在都不接了,因为是浪费时间。”Zhang Yehappy, „mywhathad saidhitsadvertisement?”张烨乐了乐,“我什么说过是打广告了?”Manyadvertise(r)on the scenewondered, „didn't hitadvertisementto spendthismoneyto do?”
在场好多广告人纳闷极了,“不打广告花这个钱干嘛?”Zhang Yeexplained: „We, mustmake the popular sciencesoftarticle, walks the public welfarenature the deceptiveroute, a advertisementtracedo not have!”张烨解释道:“咱们啊,要做科普软文,走公益性质的欺骗性路线,一点广告痕迹也不要有!”Wu Modoes not understand, „whatmeaning?”吴默不懂,“什么意思?”Zhang Yelooks in all directionsto look around, „haswritten records?”张烨四顾张望,“有纸笔吗?”„Has, whatwritten recordswants?” A person in advertisementCorporationasked.
“有,要什么纸笔?”一个广告公司的人问道。Zhang Yethinks that mustdemonstratetoeverybody, therefore the charactermust certainlywriteto be bigger, access road: „Bestis the xuan paperwriting brush, um, wants the smallwriting brush.”张烨想到要给大家展示,所以字肯定要写大一些,便道:“最好是宣纸毛笔,嗯,要小毛笔。”„That, Itake.” The youth.
“那,我去拿。”那青年去了。
When are not many, the writing-setgaveZhang Yeto prepare.
不多时,文房四宝都给张烨准备好了。Everybodydoes not know that Zhang Yemustdoanysoftarticle, has all encircled.
大家不知道张烨要搞什么软文,全围了过来。Zhang Yejust nowthatMemory Search Capsuleis noteats without paying, took pen in handto startto write, broughthisworld the end product of brainplatinumpublicitysoftarticle, modification, wroteslightly:张烨方才那个记忆搜索胶囊可不是白吃的,提笔就开始写了,将他那个世界的脑白金宣传软文的成品都拿了过来,稍加改动的一下,写道:«Female40, AreFloweredOrBean waste».
《女子40,是花还是豆腐渣》。Womenone40years old: The skinis getting more and more rough, the wrinkleare getting more and more, the carriagebecomesextremely fat, the hairfalls offunceasingly, variouscolor spotsincrease, causedthemnot onlycares about the one's ownappearance, cannotface the reality in mirror, in additiononcoming of menopause, has causedin the psychologyandphysiology the hugechange. Thereforesomepeoplesaid: Female40bean waste. The modern sciencediscovered: All thesedecidein the human braingovern the human bodylifeclockmost importantorganBrain Goldbody. The brainstructureconstituteslayer by layer, is similar to the onionis ordinary, mostoutsideoneis the cerebral cortex, internalcoreis the Brain Goldbody. Brain Goldmany that itsecretes, the senility of positive governinghuman bodyallorgans. Butpersonto40years old of Brain Goldsecretionalready, only then30% of childhood, therefore the majority oforgans of bodystartedto get older. Ifevery daydrankright amount ofBrain Goldat this time, canenablevariousbodyorgansto return to the youngcondition\; The skinnewcellproducesmassively( carries on deepsleep), the dead cellwas eliminated, the skin of relaxationwill be flexible, delayed the formation of wrinklegreatly\; The intestinal tractenters the youngcondition, effectivelypreventsto injure various toxininvasionhuman bodies of skin, eliminates the color spot, even the menopausewill also postpone.
女人一过40岁:皮肤越来越粗糙,皱纹越来越多,体态变得臃肿,头发不断地脱落,各种色斑增多等,使她们既关心自己的容貌,又不能面对镜子中的现实,加上更年期的来临,导致了心理、生理上巨大的变化。所以有人说:女子40豆腐渣。现代科学发现:这一切决定于人脑中掌管人体生命时钟最重要的器官脑黄金体。大脑结构是一层一层地构成的,如同洋葱一般,最外一层为大脑皮层,最内部的核心就是脑黄金体。它分泌的脑黄金的多少,直接控制人体所有器官的衰老。而人到40岁脑黄金分泌量已经只有儿童时期的30%,所以身体的大部分器官已开始老化。如果这时每天饮用适量脑黄金,就可以使身体各器官回到年轻状态\;皮肤新细胞大量产生(在深睡眠中进行),死细胞被清除,松弛的皮肤就会重新富有弹性,大大地延缓了皱纹的形成\;肠道进入年轻状态,有效阻止伤害皮肤的各种毒素侵入人体,消除色斑,甚至于绝经期也会推迟。Waitswait / etc..
等等等。Zhang Yefinished.张烨写完了。Wu Mosaidwith amazement: „Is this public welfarepopular sciencesoftarticle that youspoke?”吴默惊讶道:“这就是你说的公益科普软文?”KingZongalsolookedto stay, suddenlyapplauded saying: „Goodcreativity! Thiscreativitycertainly! It seems ispublic welfarepopular science, mayin factnot behitsadvertisement! Buthas not written expressly, isburiesto buy a seed, waits forBrain Goldadvertisementone, everybodynaturallycanassociatetothispopular sciencesoftarticle!”
王总也看呆了,突然叫好道:“好创意啊!这创意绝了啊!看上去是公益科普,可实际上不就是打广告么!只不过没有明确写出来,是埋买下来一颗种子,等脑黄金广告一出,大家自然会联想到这个科普软文!”
Several other advertise(r)alsoexpressed admiration, originallyadvertisement can also suchhit! Alsocansuchmaintain composure! Toosinister!
其他几个广告人也啧啧称奇,原来广告还能这么打啊!还可以这么不动声色!太阴险了啊!wicked?缺德吗?Reallya littlewicked!
真的有点缺德啊!Butadvertise(r)on the scenelooked that is bringingadmiringto the Zhang Yelook!
可是在场的广告人看向张烨的眼神都带着佩服!Zhang Yehas not actually managedthem, butcontinuesto take pen in hand, fastwrites several other softarticleson the xuan paper.张烨却没理他们,而是继续提笔,在宣纸上飞快书写着其他几个软文。
Can «humanitylive forever?»( one, twoandthree)
《人类可以长生不老吗?》(一、二、三)«TwoBiologyAtomic bomb»
《两颗生物原子弹》
The «United Statespersonrestssoundly, Chinapersonwhat to do!»
《美国人睡得香,中国人咋办!》«InHuman bodyHasOnly‚Clock’»
《人体内有只‘钟’》«AstronautHowSleeping»
《宇航员如何睡觉》«PersonDoes not sleepOnlyCanLiveFiveDays of»
《人不睡觉只能活五天》«Day of Non-Bowel movement=AttractsThreePackages of Smoke»
《一天不大便=吸三包烟》Startsto writefrom3 : 00 pm, Zhang Yehas written about7 : 30 pm obstinately, fourhours of nearlyfivehours, Zhang Yea few wordsdid not saythatwrites the writing brushcharacteron the table of office district, waterhas not drunk a foodnot to eat for oneminutenot to rest, evenhas not winkedincluding the eyeprobably, the tiphas never stopped, has writtencontinuously the smallfivehours.
从下午三点开始写,张烨愣是写到了晚上七点半,四个多小时快五个小时了啊,张烨一句话也不说,就在办公区的桌子上写着毛笔字,一口水没喝一口饭没吃一分钟都没休息,甚至好像连眼睛都没有眨过似的,笔锋从未停过,连续写了小五个小时。Thismade the surroundingpersonlooksilly!
这让周围人都看傻了!„Teacher Zhang?”
“张老师?”„, Do yourest?”
“呃,你休息一下?”„Thisalsosomearetime.”
“这还有的是时间呢。”„Teacher Zhang, do youeatmouththingfirst?”
“张老师,您吃口东西先?”
The Zhang Yementalityrecalls the thing that Memory Search Capsuleconsolidatesin the brain, musttake up the pento write, simplydoes not havefree timeto return totheirwords, from the starthas not heard, was too dedicated.张烨的思路都在脑中回忆记忆搜索胶囊巩固下来的东西呢,又要动笔写,根本没有闲工夫回他们的话,压根就没听见,太专注了。Untilhad finished the lastsoftarticle, Zhang Yestops the writing brush, immediatelyfeltexhausted, shouted the toneto rub the eyes, hurriesto sit down.
直到写完了最后一篇软文,张烨才停下毛笔,顿时感觉到一阵疲惫,呼了口气揉揉眼睛,赶紧坐下了。Wu Moshouts: „Water! Water!”吴默喊道:“水!水!”
A personhurriesto runto take, „came!”
一人慌忙跑去拿,“来了来了!”„GivesTeacher Zhangto hit the box lunch!”KingZongis also worried.
“去给张老师打盒饭!”王总也担心不已。Theirmanypeoplejust nowfind timeto eat mealcome back, is a Zhang Yepersonis all being busy at work.
他们好多人方才都抽空吃过饭才回来的,全是张烨一个人在忙活呢。advertise(r)pasts in manyofficetook a look at the thing that Zhang Yewritescuriously, how manypagesturnedto lookcompletely, later, the peoplehadoneare, alllook up tolooked atZhang Ye, theyonlyknow that othersTeacher Zhang Yesowas no wonder famous, thisKungfu, whosehis motherratiodid result in? Fivehoursstand the motionlessplaceto write the thing, do not haveincluding the rough draft, may an erroneous character unable to find, the full textis unobstructed, moreovereachcharacterhas written abouton the drop, salescrowd that has written aboutfacing„sore spot”, anythingloses sleep, the hypomnesis, the womanis senile, maximum limitshowedwith the situation of popular science, as long aslookedthatcanmake„Brain Gold”thisglossarystrike root in the hearts of the people!
好多办公室里的广告人好奇地过去瞅着张烨写出来的东西,翻了几页全部看完了,之后,众人有一个算一个,全仰望般地望了望张烨,他们这才知道怪不得人家张烨老师这么有名呢,就这一手功夫,谁他妈比得了啊?五个小时站着不动地方写东西,连草稿也没有,可偏偏一个错别字都找不到,全文通畅,而且每个字都写到了点子上,写到了面对的销售人群的“痛处”,什么失眠啊,记忆力减退啊,女人衰老啊,都最大限度地用科普的形势展现出来了,但凡一看,都能让“脑黄金”这个词汇深入人心!Classics!
篇篇经典!Shock!
篇篇震撼!
The characteris good, the articleis better!
字好,文更好!Worthilyis the Legendarycharacter, islives up to reputationreally! Thispenandbold handwriting vigorous style, simplyweretoo the overwhelming powers!
不愧是传奇人物啊,真的是名不虚传啊!这笔杆子和笔力,简直是太威猛了!
If there is tradedotheradvertise(r), thesecasuallyselect an article, how manydaysmust a teamrack brainsto form in one's mind to writesohorizontalscript, butTeacher Zhang Ye? Restshas not rested, the one breathwrites down78softarticlesunexpectedly!
要是换了其他广告人,就这其中随便挑出来一篇文章,都得一个团队绞尽脑汁构思几天才能写得出来如此水平的稿子啊,可张烨老师呢?歇都没歇,一口气竟然就写下来78篇软文!Previoustenadvertisementteams that hetop!
他一个人顶的上十个广告团队啊!Peoplelook at each other in dismay, was a little shockedby the Zhang Yeskill!
众人面面相觑,有点被张烨的本事惊呆了!
After KingZonglooks , the holding breathone breath, looked that saidtoZhang Ye: „Teacher Zhang, you, ifcancome toouradvertisementCorporation, weearlyran out ofAsia! Yourthisbold handwriting vigorous stylealsotooexaggerated! Ourcompanyhigh and lowadvertise(r) and staffaddalsoto be inferior toyourthiswriting ability!”
王总看过后,也倒吸一口气,看向张烨道:“张老师,你要是能来我们广告公司,我们早冲出亚洲了啊!你这笔力也太夸张了!我们公司上下的广告人和工作人员加起来也不如你这写作能力啊!”Zhang Yesmiles, „Ispecializeddothis, writes a thing, thisismydomain, definitelywritescompared withyouquickly, come, everybodyhas a look.”张烨笑笑,“我就是专业搞这个的,写点东西,这是我的领域,肯定比你们写得快一点,来,大家看看。”Theyearlylooked, allpeoplewere full of praise!
他们早看完了,所有人都赞不绝口!Toodeceitful! Thisadvertisementwas too deceptive!
太狡诈了!这广告太具有欺骗性了啊!Wantseverybodyto eat„Brain Gold” the phrasedoes not have, buteachwordsalsotoldeverybody, ifdid not have„Brain Gold”, everybodycould not live!
一句要大家吃“脑黄金”的字眼都没有,可是每句话又都告诉大家,要是没有“脑黄金”,大家就活不成了!Zhang Yesaid: „These, wefindperson and forumpublishtoeachpost, thenhirestroll armytop the post, cooks up the heat, coordinatingadvertisementpublicityto fire this firstspear|gunat one fell swoop!”张烨道:“就这些,咱们找人到各个贴吧和论坛发表,然后雇水军顶帖子,炒热,配合广告宣传一举打响这第一枪!”Wu Mohas showncheerfulsmiling facefinally, „Brother Zhang, Ithoughtnowthat my 1 millionrepresentingfeeswith the advertisementfeewere the coloredvalues!”Hiresothersto representtothem, wherewill haveTeacher Zhang Yesuchto go all out! Reallyone centonepoint of goods!吴默终于露出了乐呵呵的笑容,“张哥啊,我现在才觉得,我那1000000的代言费跟广告费是花值了!”雇别人给他们代言,哪里会有张烨老师这么卖力气的啊!真是一分钱一分货啊!Zhang Yerumbledrinks water, after drinking uponebottle of mineral water, wipes the mouth saying: „Youwere the coloredvalue, my this littlehas actually collapsed, had the food? Givesmequicklyone!”张烨咕噜咕噜喝水,喝完一瓶矿泉水后才擦嘴道:“你是花值了,我这却有点虚脱了,有饭吗?快给我一口!”Wu MoandKingZongthey, althoughdid not think before Zhang Ye, gives„receives giftsreceivesBrain Gold”isgoodadvertisement, butissued that softarticlethepublicitytechnique, everybodyactuallyapproves, the Zhang Yearticlewritesalsocannot dispute. KingZong their thisteams'stationin front ofZhang Ye, probablyareamateurwas ordinary.吴默和王总他们虽然还是不觉得张烨之前给出的“收礼就收脑黄金”是好广告,可是发布软文的这个宣传手法,大家却是都认可的,张烨的文章写的也没的说。王总他们这个团队在张烨面前一站,好像都是业余的一般了。Zhang Yestartsto eat meal, stuffs oneself.张烨开始吃饭,胡吃海塞。Wu Moraisedaccording to the circumstances, „thispublicitytechniquewas so good, shoulddovigorously, beforethattelevision did advertisement, tradeone? Changes intois similarthissoftarticle the publicityformto be able? Firstsaid the harm, thenpromotesourproducts, although15seconds of insufficient, butpushes a extrusionto shrink, shouldnot have the issue.”吴默见机又提出来了,“这个宣传手法这么好,应该大力搞一下的,之前那个电视广告,是不是换一个呀?换成类似这个软文的宣传形式可不可以?先说危害,再推广咱们的产品,虽然15秒不够,但挤一挤压缩一下,应该没问题的。”Zhang Yeactuallyshakes the head, did not speakto continueto eat meal.张烨却摇头,不说话继续吃饭。Nobodywas clearer than Zhang Ye, if no thattelevisionadvertisement, thesebeforehandpublicity and upholsteryradicallyare not!
没人比张烨更清楚了,如果没有那则电视广告,这些之前的宣传和铺垫根本连个屁也不是!Forumadvertisement?
论坛广告?Softarticlepublicity?
软文宣传?
Does troll armygo against the post?水军顶贴?Anythingcannot have! Alsocannot do withoutthatbrainremnanttelevisionadvertisementabsolutely!
什么都可以没有!也绝对不能没有那脑残的电视广告!Butsaid that nowanytheywill not understand, Zhang Yecould not explainthatsimplydid not say, thismatteraccording tocomesin any case, later, you who hesayswill thankmy!(
只不过现在说什么他们也不会懂的,张烨也解释不清楚,干脆不说了,反正这件事得按照他说的来,以后啊,你们会感谢我的!(
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