Day auspiciousness pure water headquarters. 天禧纯净水总部。 The company high level holds the emergency meeting, discussed that seizes the related countermeasure of market about others mountain spring wide scope, on each face can see that is anxious and angry. 公司高层召开紧急会议,商讨关于人家山泉大范围占领市场的相关对策,每个人脸上都能看到忧虑和愤怒。 The change of matter was too rapid, they lost for serveral days seriously, the market share drops obviously, gets down according to this tendency, this year's net profit affirmation slides largely, this is the matter that they and shareholders are not willing not to allow to have. But all these occurrences, are not the issues of product quality, everybody as before is the original product, because Zhang Ye represented advertisement to have the astonishing reversal! What is most depressed, the Zhang Ye team has looked for them, moreover found first their, their representing had almost also expired at that time, but they dislike the offer of Zhang Ye team to be too high, dislikes the Zhang Ye reputation not to be good, has not responded, sees has not seen, but continued to renew a contract with Jiang Hanwei. 事情的变化太快了,他们这些天损失惨重,市场份额下降明显,照这个势头下去,今年的净利润肯定大幅下滑,这是他们和股东都不愿意也不允许发生的事情。而这一切的发生,并不是产品质量的问题,大家依旧都是原来的产品,只是因为张烨的一个代言广告而产生了惊人的逆转！最郁闷的是,张烨的团队找过他们,而且是最先找到他们的,他们的代言那时候也差不多到期了,可是他们嫌张烨团队的报价太高,嫌张烨的名声不好,根本就没搭理,见都没见,而是继续和蒋汉威续约了。 One year 8 million? 一年8000000？ Does advertisement want you to decide? 广告要你来定？ We said doesn't calculate? 我们说了都不算？ You think your S-list! 你以为你超一线啊！ Jiang Hanwei this A-list Big shot also initial price one year 3 million, moreover makes others pat any others to pat anything, will not gesticulate. Although from today's point of view this decision makes their mood somewhat complex and subtle, but they did not regret. 蒋汉威这个一线大腕儿也才开价一年3000000,而且让人家拍什么人家就拍什么,根本不会指手画脚。所以虽然在今天看来这个决定让他们心情有些复杂和微妙,但他们还是不后悔。 „Several haven't days, thought of the means?” “都几天了,还没想到办法？” „Others mountain spring tendency was too fierce!” “人家山泉势头太猛了！” „Cannot snatch them!” “根本抢不过他们！” „Zhang Ye advertisement was too fierce!” “张烨的广告太厉害了！” „Leadership, now what to do?” “领导,现在怎么办啊？” „Asked me? I also asked you! Why raises you to eat? Our new advertisement is also quick on, didn't have the good plan case?” “问我啊？我还问你们呢！一个个养着你们都干什么吃的？咱们新广告也快上了,还没有好的策划案？” „Has, but is not good.” “有,但都不行。” At this time, outside knocked on a door a person. 这时,外面敲门进来一个人。 „Leader, discussed!” “领导,谈下来了！” „Did person dig?” “人挖来了？” „Um, arrived at downstairs.” “嗯,已经到楼下了。” „Invited quickly!” “快请！” „Is leadership, who?” “领导,是谁啊？” „Ha Ha, Li Xiaoxiao was dug by us.” “哈哈,李小小被咱们挖来了。” „What?” “什么？” „Li Dashen?” “李大神？” „She not in the BMW China area?” “她不是在宝马中国区吗？” „She left job now.” “她现在已经离职了。” „This is the big god! advertisement circle biggest god!” “这可是大神啊！广告圈最大的神了！” Li Xiaoxiao, female, 32 years old. 李小小,女,32岁。 Legendary marketing Planner of advertisement, has handled the advertisement plan cases of several Domestic enterprises successively, the result was astonishing, has made too many classics advertisement, is the advertisement first person that industry in recognized, naturally, this recognition under premise that in did not calculate Zhang Ye this non- advertisement marketing jobholders. 广告界的传奇营销策划人,先后经手过十几家国内大中型企业的广告策划案,成绩惊人,做出过太多经典广告了,是业内公认的广告界第一人,当然,这个公认是在不计算张烨这个非广告营销从业人员的前提下。 The innumerable companies want to dig her, even the overseas many brands are also having her idea, this was too marketable advertisement Expert, therefore no one knows why she will choose the day auspiciousness pure water, at least they had self-knowledge, does not think that the one's own Corporation advertisement marketing Director position will be bigger than the BMW China area attraction. If must give a possibility, perhaps then had one! 无数公司都想挖她,甚至国外很多品牌也在打她的主意,这是个太抢手的广告界大能了,所以谁也不知道她为什么会选择天禧纯净水,至少他们有自知之明,不认为自己公司广告营销总监的位置会比宝马中国区吸引力大。如果真要给出一个可能性,那么恐怕只有一个了！ She must be able Zhang Ye! 她要会会张烨！ She must in the same kind of competition brand domain, with Zhang Ye one high under! 她要在同一类竞争品牌领域,和张烨一较高下！ ... … Two Heavenly Queen/days later. 两天后。 In advertisement still in prostrating oneself and studying the advertisement essence of others mountain spring, when others mountain spring continues the wide scope to capture the market share, the accident appears! 就在广告界还在膜拜和学习人家山泉的广告精髓,就在人家山泉继续大范围占领市场的时候,意外出现了！ Jiang Hanwei advertisement puts in TV station! 蒋汉威的一个广告投放电视台！ „Six screening!” “六道筛选！” „Eight processing!” “八道加工！” „Ten purify together!” “十一道净化！” „Day auspiciousness, most limpid pure water!” “天禧,最清澈的纯净水！” On this day, the day auspiciousness pure water powerful kills, the function of advertisement responded overnight on the wide scope in the sales volume of national day auspiciousness pure water, 10%, 15%, 20%, the sales volume straight line increases, really had the situation that and others mountain spring met as an equal! 就在这一天,天禧纯净水强势杀出,广告的作用一夜之间就大范围地反应到了全国天禧纯净水的销量上,10,15,20,销量直线增加,竟然有了和人家山泉分庭抗礼的态势！ This was too sudden! 这个太突然了！ Suddenly to industry was ignorant with others mountain spring! 突然到业内和人家山泉都懵了！ advertisement in an uproar , the flash was excitedly insane! 广告界一片哗然,也一瞬间兴奋疯了！ „advertisement of day auspiciousness who does?” “天禧的广告谁做的啊？” „Was too fierce!” “太厉害了！” „Purification processing digitization? Is truly huge to the brand effect influence!” “把净化加工数据化？确实对品牌效果影响巨大啊！” „I have the news, is Li Xiaoxiao!” “我有消息,是李小小！” „What? Is she?” “什么？是她？” „Whoops, no wonder!” “哎呦,怪不得啊！” „This advertisement first goddess running day auspiciousness?” “这广告界第一女神跑天禧去了？” „Was she insane? That many big companies she closes one's eyes to select!” “她疯了？那么多大公司她闭着眼睛挑啊！” „Yes, the condition of day auspiciousness is not best.” “是啊,天禧的条件不是最好的啊。” „Can she break off the wrist|skill with Zhang Ye?” “难道她要跟张烨掰手腕？” „Shit, has the possibility really!” “我靠,真有可能啊！” „Was too exciting! This is huge lively!” “太刺激了！这可是天大的热闹啊！” „Comes to see quickly, advertisement deity challenge! Two biggest gods to!” “快来看吧,广告界神仙打架了！两尊最大的神对上了！” Also is advertisement of phenomenon level! 又是一个现象级的广告！ Normally, one year a case of phenomenon level advertisement marketing is not easy, no one has expected, within this week simultaneously presented two phenomenon level advertisement unexpectedly, moreover these two advertisement are also competition opponent of same similar brand, this matter may be too big! 按说,一年出一个现象级广告营销的案子就不容易了,谁也没料到,这一周之内竟然同时出现了两个现象级广告,而且这两个广告还都是同一个类似品牌的竞争对手,这事情可太大了！ Zhang Ye vs Li Xiaoxiao? 张烨vs李小小？ advertisement two big god pk? 广告界两尊大神pk？ time, in the entire industry rouses very! 一时间,整个业内都振奋无比！ „You said that who can win?” “你们说谁能赢？” „Does not know.” “不知道啊。” „Li Xiaoxiao has the superiority, but she is specialized.” “李小小有优势,她可是专业的。” „This actually, Zhang Ye that goods are the working as a volunteer nature, which profession wants to come he to come to jump da, this is also a boundary!” “这倒是,张烨那货就是个玩票性质,想来哪个行业他就过来蹦跶一圈,这也是一种境界啊！” „Result is the Li Xiaoxiao successful case are many.” “论成绩是李小小成功案例多。” „But by the effect, is the Zhang Ye successful effort is big.” “但论效果,还是张烨成功力度大啊。” „We let us not analyze blindly, our horizontal analyses also useless, Li Xiaoxiao has incurred, looked how Zhang Ye deals.” “咱们也别瞎分析了,咱们这水平分析了也没用,李小小已经出招了,看张烨怎么应对吧。” ... … Zhang Ye studio. 张烨工作室。 leader and the staff others mountain spring advertisement team came. 人家山泉广告团队的负责人和工作人员都来了。 „Teacher Zhang!” “张老师！” „Day auspiciousness pure water advertisement did you look?” “天禧纯净水广告您看了吗？” „You offer advice to us.” “您给我们出个主意啊。” „Now others mountain spring sales volume also receives to attack!” “现在人家山泉销量也受到冲击了！” Was attacked? 受到冲击？ How possible. 怎么可能。 Zhang Ye has been busy for serveral days other, his matter were too many, has not paid attention to these, access road: „Do not worry, advertisement? I looked first said again.” 张烨这些天一直在忙别的,他的事情太多了,也没关注这些,便道:“都别着急,广告呢？我先看一眼再说。” Ha Qiqi they also sat. 哈齐齐他们也坐过来了。 advertisement opens, the Jiang Hanwei form appears. 广告打开,蒋汉威身影出现。 After looking, Ha Qiqi and the others secretly admire, this advertisement is truly good! 看完后,哈齐齐等人都暗暗佩服,这广告确实好！ Simple! 简单！ But actually gives up affectation! 但却是返璞归真！ This absolutely is not the writing skill of average person! 这绝对不是一般人的手笔！ The processing, the purification, such multiple filtration suspend, actually understanding internal knows that this is very difficult? In the pure water enterprise, how many there are unable to achieve? Some are possibly more complex than their working processes, but advertisement is this, did you say? That this was your, the common people looked that thought your this pure water was most makes people relieved cleanly. This is the fierce place. 加工,净化,这么多重过滤一个一个摆出来,其实了解内部的都知道,这个很难吗？在纯净水企业里,有几个做不到啊？有的可能比他们的加工工序还要复杂呢,但广告就是这样,你说了？那这就是你的了,老百姓一看,就觉得你这纯净水是最干净最让人放心的。这就是厉害之处。 Moreover a little looks familiar? 而且有点眼熟啊？ This advertisement, looks like on his Earth very much Lebaishi 27 purifications advertisement, the principle is the same. 这广告,很像他那个地球上乐百氏27层净化的广告啊,原理都是一样的。 Zhang Ye catches the eye to say with a smile: „Whose plan is this?” 张烨抬眼笑道:“这是谁的策划？” The person of others mountain spring said: „Is Li Xiaoxiao, the advertisement big god, this advertisement one on, is very big to our sales volume impacts, that side the leadership could not sit still, making us look for you, making you give to make a decision, such competes, is the counter-attack, or trades the strategy in addition? Now in the industry many people were guessing that Li Xiaoxiao this time enters the duty day auspiciousness, yes... Comes to you!” 人家山泉的人说:“是李小小,广告界大神,这个广告一上,对咱们的销量冲击很大,领导那边也坐不住了,让我们过来找您,让您给拿个主意,是就这么竞争下去,还是回击,或另换策略？现在业内好多人都在猜测,李小小这次入职天禧,是…是冲着您来的！” To me? 冲我来？ Does to me! 冲我干嘛啊！ Zhang Ye dumbfounded . 张烨哭笑不得。 The competition of advertisement is also very big! 广告界的竞争也很大！ This same is one does not have the gunsmoke but brutal bloody war, everybody frequents each other, will lose carelessly 100 percent, having Expert can survive! 这一样是一场没有硝烟但残酷血腥的战争,大家你来我往,一个不慎就会满盘皆输,只有高手才能生存下来！ Actually Zhang Ye has given others the mountain spring to write „script”, the sales volume increases suddenly, even if the day auspiciousness pure water snatches some shares threateningly, will not injure to others mountain spring are too many a bone, the brand of others mountain spring has hit, can not need to pay attention, little sells several thousand accidentally at most every year hundred million, Zhang Ye can also not need to manage, he did very well, has completed his representing task to others mountain spring. 其实张烨已经给人家山泉写好了“剧本”,销量猛增,就算天禧纯净水来势汹汹抢一些份额,也不会伤到人家山泉太多根骨,人家山泉的品牌已经打出来了,是可以不用理会的,顶多每年少卖个几千万一个亿,张烨也可以不用管的,他做得很好了,也完成了他对人家山泉的代言任务。 But he does not have, he decides to make anything. 但他没有,他决定做点什么。 Li Xiaoxiao? 李小小吗？ Comes to me? 冲着我来的？ If I do not accept a challenge, is a little inappropriate? 我要是不应战,是不是有点不合适啊？ Good. 那好。 If you hope.( To be continued., Your support, is I biggest power.) 16-10-20 04:05: 17 如你所愿。(未完待续。、,您的支持,就是我最大的动力。)16-10-2004:05:17