Next day. 次日。 Many people are waiting to look at the Zhang Ye joke, for example was snatched the Celebrity team of representing by him, for example the competition enterprise of same profession, but also for example his personal enemy, even the colleagues of many advertisement marketing very do not favor Zhang Ye this time representing effect. 很多人都在等着看张烨的笑话,比如被他抢了代言的明星团队,比如同行业的竞争企业,还比如他的仇家,甚至很多广告界营销界的圈内人士都十分不看好张烨这次的代言效果。 „He met too represents.” “他接太多代言了。” „Yes, therefore the quality did not have.” “是啊,所以质量没有了。” „First advertisement is ordinary on level, let alone behind?” “第一个广告就水平一般,更何况后面的？” „Oh, the Zhang Ye advertisement must pound.” “唉,张烨的招牌要砸啦。” „Who makes him have a greedy appetite.” “谁让他太贪食啊。” „Others mountain spring forecast that owed in a big way.” “人家山泉预测亏大了。” „Um, took such high representing fee to be useful to Zhang Ye?” “嗯,拿了这么高的代言费给张烨有什么用？” „This advertisement was really too inferior, the level of intern.” “这广告真是太次了,实习生的水平啊。” However, looked that the joke the opportunity has not waited, they and others is actually resounding! 然而,看笑话的机会没等来,他们等来的却是响亮亮的一记耳光！ Many media have issued the news. 许多媒体发布了消息。 «yesterday, others mountain spring was out of stock on all fronts!» 《昨日,人家山泉全线脱销！》 «Zhang Ye continues the advertisement myth again!» 《张烨再续广告神话！》 The «reporter investigates: Others mountain spring sold insanely!» 《记者调查:人家山泉卖疯了！》 Is the «others mountain spring sweet?» 《人家山泉到底甜不甜？》 «Zhang Ye new advertisement has the phenomenon level effect!» 《张烨新广告产生现象级效应！》 «others mountain spring sales volume suddenly to increase!» 《人家山泉销量暴增！》 The «others mountain spring or becomes in the fourth quarter the mineral water brand sales volume champion!» 《人家山泉或成第四季度矿泉水品牌销量冠军！》 Other mineral water brands gawked! 其他矿泉水品牌愣了！ The person of advertisement gawked! 广告界的人愣了！ What's the matter? 怎么回事？ Sold to be out of stock? 卖脱销了？ Your his mother is teasing me!? 你他妈在逗我！？ Your mineral water advertisement, did a little sweetly sell insanely? If according to this logic, his mother sells the salty duck egg advertisement, coming one „to be a little salty” not to sell Moon to come up? This is unreasonable! This does not conform to their advertisement study experience and logic! 你一个矿泉水广告,一句有点甜就卖疯了？要是按照这个逻辑,那他妈一个卖咸鸭蛋的广告,来一个“有点咸”还不得卖到月球上去啊？这根本没道理啊！这根本不符合他们的广告学经验和逻辑啊！ Why! 凭什么啊！ They cannot believe simply! 他们简直不敢相信！ But these competition brands are critical situation, a little flew into a rage, similarly is the mineral water brands, others mountain spring sells one, that means that they will sell little one, this like Brain Gold that healthy product profession, some people have not bought Brain Gold to make up the brain, that does not mean that they will not buy other healthy products to make up the calcium to make up the iron to make up the zinc, is the profession of bottled tap water is different, this was the most direct market war! 而那些竞争品牌则一个个如临大敌,都有点急眼了,同样都是矿泉水品牌,人家山泉多卖出一份,那就意味着他们会少卖一份啊,这还不像脑黄金那种保健品行业,有人买了脑黄金补脑,那不意味着他们不会买其他保健品补钙补铁补锌啊,可是瓶装饮用水的行业却不一样,这是最直接的市场战争了！ The netizens were happy. 网友乐了。 „Pū!” “噗！” „Does myth continue again?” “神话再续？” „I as if saw the past Brain Gold shadow!” “我仿佛看到了当年脑黄金的影子！” „Others mountain spring gained in a big way.” “人家山泉赚大了。” „Invited Zhang Ye this money, did not have the white bloom really!” “请张烨这钱,真没白花！” „This advertisement I very like, others mountain spring is a little sweet, that picture feeling and taste one came out, I had bought two box yesterday evening.” “这广告我挺喜欢的,人家山泉有点甜,那画面感和口感一下就出来了,我昨天晚上买了两箱呢。” „I had not bought yesterday.” “我昨天都没买到啊。” „This water currently has ignition.” “这水现在是有点火。” „Key is the taste is good, good.” “关键是口感好,挺不错的。” „Ha Ha, I buy to Zhang Ye, does not have idea, the hardcore powder, he represented any me to buy anything.” “哈哈,我是冲张烨买的,没辙,铁杆粉,他代言什么我买什么。” In a advertisement once more shocking industry! 一则广告再次震惊业内！ Moreover this has not calculated, advertisement when third day unexpectedly Level Up! 而且这还不算完,广告在第三天的时候竟然升级了！ Possibly before is, others mountain spring stores up goods, needs to leave to fall to store up goods can on the new packing, then two days traded crazily has stored up goods others mountain spring has been fed up, the new packing went on the market, on the packing besides the Zhang Ye picture are many a new thing, delivery television advertisement also increased a few words. 可能是之前人家山泉有囤货,需要出掉囤货才可以上新包装,那么这两天的疯狂贩卖已经将人家山泉囤货吃尽了,新包装上市,包装上除了张烨的照片外还多了点新东西,投放的电视广告也增加了一句话。 „Others mountain spring, is a little sweet.” “人家山泉,有点甜。” „You drink one bottle of families mountain springs every time, contributes the one cent for the poverty-stricken mountainous area children.” “你每喝一瓶人家山泉,就为贫困山区孩子捐出一分钱。” Other advertisement contents have not changed, added such a advertisement word, has written the detail of this public welfare activities on the product packaging with the small character, finally, others mountain spring, in increased the quantity of delivery under situation, has been out of stock unexpectedly overnight once more, all come that inconceivable, all come that dumbfoundedly, probably was used the magic to be the same by Zhang Ye! 其他的广告内容都没变,就是多加了这么一句广告词,在产品包装上用小字写出了该公益活动的详细内容,结果,人家山泉在已经加大出货量的情况下,竟然一夜之间再次脱销了,一切都来的那么让人不可思议,一切都来得那么让人目瞪口呆,好像被张烨用了魔法一样！ Before this move, nobody has used really! 这一招以前真没人用过！ The person even successive of advertisement circle wants not to think! 广告圈的人甚至连想都没想过！ After seeing advertisement, many professionals looked silly! 看到广告后,好多业内人士都看傻了！ Originally can also like this? 原来还能这样？ Originally advertisement can also such do!? 原来广告还可以这么做！？ The common people echo is very good. 老百姓反响很好。 „Good!” “不错！” „Conscience brand!” “良心品牌啊！” „Was good, later drank others mountain spring!” “行了,以后就喝人家山泉了！” „Yes, but can also make the public welfare.” “是啊,还能做公益。” „Right, drinks anything is not drinks . Moreover the sweetness of this water somewhat mountain spring.” “对,喝什么不是喝啊,况且这水真有点山泉的甘甜。” Beijing sold insanely! 北京卖疯了！ Shanghai sold insanely! 上海卖疯了！ Shenzhen sold insanely! 深圳卖疯了！ Throughout the land sales volume sudden growth! 全国各地销量猛增！ As if overnight others mountain spring from and contests of other two industry in biggest tap water brands emerges, has captured the market share instantaneously! 仿佛一夜之间人家山泉就从和其他两个业内最大的饮用水品牌的较量之中脱颖而出,瞬间占领了市场！ Zhang Ye creates Legendary once more! 张烨再次缔造传奇！ A advertisement miracle happens once more! 一个广告奇迹再次诞生！ The person of others mountain spring has smiled quickly insanely! 人家山泉的人已经快笑疯了！ Before also questioned that Zhang Ye met too these brand cooperation companies of representing, looked at this grade of situation, has placed in the heart the belly, moreover anticipated more and more their one's own advertisement has put, at heart also only remaining a few words: Teacher Zhang Ye really lives up to reputation! 之前还质疑张烨接太多代言的那些品牌合作公司,一看这等情况,也都把心放在了肚子里,而且越来越期待他们自己的广告投放了,心里也只剩下一句话:张烨老师果然名不虚传啊！ ... … Several days. 几天了。 advertisement had tasted. 广告界已经回过味来了。 In lecture room in a circle, industry in senior advertisement marketing Director stands before the platform, said to the jobholders who under about hundred are attending a lecture: „The advertisement piece that just let off, believes that as we all know, believes that everybody had also looked at ten even 20 30.” 一个圈内的讲堂上,业内一位资深的广告营销总监站在讲台前,对着下面近百位来听课的从业人员道:“刚刚放过的广告片,相信大家都知道,相信大家也已经看过十遍甚至20遍30遍了。” The people under stage nod. 台下的人都点头。 Far more than? 何止？ Some people have looked at 40! 有人都看过40遍了！ That advertisement Director said with a smile: „Many people first time looked that thought this advertisement is very common, is very simple, moreover is very non-specialized, did not introduce the brand culture of others mountain spring, did not introduce that their water qualities had many much outstanding, instead gave one to be a little sweet, wasn't this messes around?” 那广告总监笑道:“很多人第一次看,都觉得这广告很寻常,很简单,而且很不专业,既不介绍人家山泉的品牌文化,也不介绍他们的水质有多好多优秀,反而是给了一句有点甜,这不是瞎闹吗？” The people nod once more. 众人再次点头。 Yes, which this was advertisement good? 是啊,这广告哪儿好了？ That Director next quarter access road: „I can tell you now, has, point, sweetness on these three characters, each character value 20 million!” 那总监下一刻便道:“那我现在可以告诉你们,有,点,甜就这三个字,每个字价值20000000！” Under stage in an uproar! 台下哗然！ „Ha?” “哈？” „20 million?” “20000000？” „I go!” “我去！” „A character 20 million?” “一个字20000000？” „Too exaggerated?” “太夸张了吧？” „Should be the water of others mountain spring is good, probably is truly sweet.” “应该是人家山泉的水好,好像确实是甜的。” That Director hear word, lost one's voice to smile unexpectedly, „was this water a little really sweet? Therefore I have consulted the expert of related waterway and well construction specially, I can tell everybody explicitly, sweet from divides in the sugar, but Domestic all mineral water brands including others mountain spring, is impossible to include the sugar minute or similar sweet taste substitute, therefore, others mountain spring possibly is not sweet, a wee bit, loses, the tiny bit sweet taste is impossible to have!” 那总监闻言,竟失声笑了,“这水真的有点甜吗？为此我特意请教过相关水业的专家,我可以明确告诉大家,甜是来自于糖分,而包括人家山泉在内的国内所有矿泉水品牌,都不可能含有糖分或类似的甜味替代品,所以,人家山泉不可能是甜的,一丁点,一丢丢,一丝一毫的甜味儿都不可能有！” Jobholders look at each other in dismay. 从业人员们面面相觑。 That Director said: „After looking at advertisement, I have also bought one bottle of families mountain springs, has drunk, had probably that little sweet, everybody should also some people have this feeling, actually this is an misconception, is the simplest psychological suggestion. The water of others mountain spring from Yuhu, the spring water that compiles from many mountains, after the automatic depuration and purification of Yuhu, but natural spring water that has. This material Zhang Ye definitely had looked at that time, he definitely is thinking: How can make the consumer realize others mountain spring intuitively vividly the family background and brand? How to form the happy fresh-tasting spring water impression? Transforms the expense? This needs a simple and vivid marketing dissemination concept. But Zhang Ye also worthily is honored as in the world the most intelligent person, he has thought quickly of the means that is these three characters has! Point! Sweet!” 那总监道:“看了广告后我也买了一瓶人家山泉,喝了,品了品,好像是有那么一点点甜,大家应该也有人有这个感觉,其实这是个错觉,是个最简单的心理暗示。人家山泉的水来自玉湖,是从很多大山中汇总的泉水,经过玉湖的自净、净化,而产生的天然泉水。这个资料张烨当时肯定看过,他肯定在想:怎样才能让消费者直观形象地认识到人家山泉的出身和品牌呢？怎样形成美好的甘泉印象呢？怎么转化成消费呢？这就需要一个简单而形象的营销传播概念。而张烨也不愧被誉为世界上最聪明的人,他很快就想到了办法,就是这三个字有！点！甜！” Some people questioned: „Isn't this false marketing?” 有人质疑道:“这不是虚假营销吗？” That Director waves the hand, „this saying may make a mistake, sweet not with sugar division equal sign, sweet does not request the water to be certain a little sugar taste, the sweet water is the synonym of good water, just like the strong-smelling bean curd was very smelly, but many people said that it fragrant is very same, is this false marketing? Sweet not only has given the good product quality information, but also reminded the sweet tasty spring water directly, drank the nature feeling to be a little sweet. Therefore, in advertisement of others mountain spring simply had not introduced that their brand images, had not introduced their water have is clean, is better than others, because they do not need, does not need, a little sweet these three characters all had!” 那总监摇摇手,“这话可错了,甜并不和糖分划等号,甜并不要求水一定得有点糖味儿,甜水是好水的代名词,正如臭豆腐本来很臭,但很多人却说它很香一样,这是虚假营销吗？甜不仅传递了良好的产品品质信息,还直接让人联想到了甘甜爽口的泉水,喝起来自然感觉有点甜。所以,人家山泉的广告中根本没有介绍他们的品牌形象,没有介绍他们的水有多么多么干净,多么多么比别人好,因为他们不需要,根本就不需要了,有点甜这三个字全都有了！” Thinks thin that the people hold breath an cold air/Qi! 细一想,众人都倒吸一口冷气！ On the projecting apparatus presented a material and data. 投影仪上出现了一份资料和数据。 That Director has referred, „this is others mountain spring sales volume growth and net profit that my rough estimate comes out, this is Zhang Ye that advertisement at the miracle that these days created!” 那总监指了指,“这是我粗算出来的人家山泉销量增长和净利润,这就是张烨那段广告在这几天创造的奇迹！” The people are stunned! 众人错愕！ „These many?” “这么多？” „This, this...” “这,这…” „Did sales volume turn about one time?” “销售额翻了近一倍？” That Director said: „Now you also thought that these three characters are unworthy 60 million?” 那总监说道:“现在你们还觉得,这三个字不值60000000吗？” The jobholders smile bitterly. 从业人员们苦笑不已。 Value! 值！ Moreover was too the value! 而且是太值了！ A character 20 million were short! 一个字20000000都少了！ That Director looks at the person under stand, „after advertisement Level Up, added a new advertisement word, every time drinks one bottle to contribute the one cent for the disaster area child, this advertisement can also think on Zhang Ye that the one cent are many? The one cent is anything, moreover this money is not others mountain spring comes radically, they do not need to big enterprise runs any public welfare party to contribute several million to make the image project, others mountain spring one cent does not use actually, they in consumer pocket make the public welfare with still in money, the consumer donates the disaster area one cent, was equal to the mountain spring has also contributed the several cents profit to others, the sales volume were more, are more, they who contributed gained were more, a Zhang Ye this person was too intelligent, was also too fierce, this basic was not simple advertisement! You think it to be simple, is level that because you and Zhang Ye are at bad was too far!” 那总监看看台下的人,“广告升级后还加了一段新广告词,每喝一瓶就为灾区孩子捐出一分钱,这种广告也就张烨敢想,一分钱很多吗？一分钱算什么,而且这钱根本就不是人家山泉来出的,他们根本不需要向很多大企业似的跑什么公益晚会捐个几百万来做形象工程,人家山泉其实一分钱也不用出,他们是用还在消费者口袋里的钱做公益,消费者捐给灾区一分钱,等同于给人家山泉也贡献了几毛钱的利润,销量越多,捐的越多,他们赚的越多,张烨这个人太聪明了,也太厉害了,这根本不是什么简单的广告！你们觉得它简单,是因为你们和张烨所在的层次差的太远了！” Some people take the book to take note. 有人拿着本子做笔记。 Some people are on the rise to listen earnestly.( To be continued., Your support, is I biggest power.) 16-10-19 11:48: 16 有人认真抬头听着。(未完待续。、,您的支持,就是我最大的动力。)16-10-1911:48:16