In that morning. 这天早上。 The alarum chirp rang. 闹铃唧唧喳喳响了。 Zhang Ye crawls to shout to outside: 张烨爬起来对外面喊道: „Mother, turns on the television.” “妈,开电视吧。” „Does?” “干嘛啊？” „Is about to broadcast.” “快播了。” „What? Now Heavens/Days?” “什么？今天啊？” „Right.” “对啊。” „What brand is?” “是什么品牌？” „Mineral water.” “矿泉水的。” Father and mother anticipated that sat in front of the television. 爸妈都期待地坐在了电视机前。 In the morning after news, Zhang Ye first advertisement broadcast. 早间新闻过后,张烨的第一个广告播出了。 This is in which one of his numerous representing, meets latest, but does quickest, the advertisement position of mineral water company also early spreads, direct delivery, therefore is first puts. This time interval is very good, some people just awoke to turn on the television, some people are tidying up the book bag to the child, some people in reads the news while has the breakfast, the news broadcasts, a picture revolution, the person sees Zhang Ye on television in the presence of everyone, many people slightly stare. 这是他众多代言的其中一个,接的最晚,但做的最快,矿泉水公司的广告位也都是早都铺好的,直接投放就可以,所以是第一个放出来的。这个时段还是很好的,有人刚睡醒打开电视,有人正在给孩子收拾书包,有人在一边看新闻一边吃早饭,新闻播完,画面一转,当众人看到电视上的张烨后,很多人都微微一愣。 That is classroom, Zhang Ye is attending class, brushes to write on the blackboard, the mischievous student cannot bear under drinks the mineral water secretly, making a sound that on rollers bottle cap exudes lets Zhang Ye very pissed off, said his several. After who wants to finish class, Zhang Ye has actually put out one bottle of same mineral water, has drunk one impatiently. 那是一间教室,张烨正在上课,在黑板上刷刷写字,调皮的学生忍不住在下面偷喝矿泉水,推拉瓶盖发出的吱吱声让张烨很生气,不禁说了他几句。谁想下课后,张烨却拿出了一瓶同样的矿泉水,迫不及待地喝了一口。 The advertisement word came out. 广告词出来了。 „Others mountain spring, is a little sweet.” “人家山泉,有点甜。” advertisement finished. 广告结束。 Next advertisement comes. 下一个广告进来。 Mother is stunned. 老妈愕然。 Father is scared. 老爸傻眼。 Zhang Ye smiles said diligently: „Father and mother, what kind of?” 张烨笑孜孜道:“爸妈,怎么样？” Mother has referred to the television, „this?” 老妈指了指电视,“就这个啊？” „Yes.” Zhang Ye from obtaining enlightenment: „Also good?” “是啊。”张烨自得道:“还行吧？” The Mother corona said: „This what broken gadget?” 老妈晕道:“这什么破玩意儿啊？” Father smacks the lips, „others mineral water is the big brand, I have also drunk, which sweet?” Was saying the complexion changes, looked that said to the son: „Did you sweeten?” 老爸咂嘴,“人家矿泉水是大品牌,我也喝过啊,哪儿甜了啊？”说着脸色一变,看向儿子道:“你加糖了？” Zhang Ye faints! 张烨晕倒！ Anything with anything! 什么跟什么啊！ I add any sugar I! 我加什么糖啊我！ Ok, has no way to communicate with you! 算了,跟您俩没法沟通！ Meanwhile, industry on two big video sites also one after another hung others mountain spring advertisement, entire morning time, so long as the point opened the movie or the drama series resources of that two video sites, in 30 seconds or 60 seconds of compulsion advertisement, the first article was others mountain spring 15 seconds of advertisement. TV station also and other integral point time intervals repeatedly broadcast at 8 : 00, ten points, 12 points! 与此同时,业内两家较大的视频网站上也接连挂出了人家山泉的广告,整整一上午时间,只要点开那两家视频网站的电影或电视剧资源,在30秒或60秒的强制广告中,第一条就是人家山泉15秒的广告。电视台也在八点、十点、12点等几个整点时段重复播出！ advertisement unfolded! 广告铺开了！ The delivery effort of first day is quite big! 第一天的投放力度就相当大！ The advertisement public figure pays attention , the competition enterprise of related mineral water brand is also. 广告界人士十分关注,相关矿泉水品牌的竞争企业也是。 Zhang Ye in advertisement was a legend -type character, that several public welfare advertisement did not say that did not discuss without the result of product sales volume for the time being, said Brain Gold, that was really a miracle, advertisement made being on the verge of death healthy product small workshop overnight become the healthy product market share first big group, this was the miracle was light, this could be said as the miracle in Domestic advertisement history. Therefore has Zhang Ye of this Halo approaching body to attain is higher than his sale price the representing fee, can snatch to represent with Heavenly King Heavenly Queen/days later! 张烨在广告界可谓是一个传说式的人物了,那几个公益广告就不说了,没有产品销量的成绩暂且不谈,就说脑黄金,那就真的是一个奇迹,一个广告让危在旦夕的保健品小作坊一夜之间成了保健品市场占有率第一的大集团,这是奇迹都轻了,这可以说是国内广告历史上的神迹了。所以有着这个光环傍身的张烨才能拿到远高于他身价的代言费,才能和天王天后抢代言！ He new goods come into the market advertisement? 他出新广告了？ Who can not the analysis! 谁不得来研究分析啊！ Therefore the people of advertisement circle and marketing circle hurriedly surrounded, under the result looks, they somewhat are speechless, the response also and Zhang Ye Mother is exactly the same! 于是广告圈和营销圈的人都急急忙忙地围观了过来,结果一看之下,他们都有些无语,反应也和张烨老妈一模一样！ What? 什么啊？ This? 就这个啊？ So is simple a advertisement word? 就这么简单一句广告词啊？ When your Brain Gold the classics brainwashing technique of using? How to have? What this is advertisement? Isn't this common television advertisement? 你脑黄金时用的经典洗脑手法呢？怎么没了啊？这广告算什么？这不就是寻寻常常的电视广告吗？ Some people are disappointed. 有人失望。 Some people duplicated to look several. 有人重复看了十几遍。 Has not shocked! 没有震撼！ Startled has not been the beauty! 没有惊为天人！ This advertisement their one minute can write ten! 这种广告他们一分钟能写出来十个啊！ On weibo also has the discussion. 微博上也有讨论。 „Zhang Ye new advertisement!” “张烨新广告啊！” „Looked?” “都看了吗？” „I saw in the morning!” “我早上就看到了！” „Is a little sweet? Talked nonsense! It is not sweet!” “有点甜？扯淡啊！根本不甜！” „Hahaha, yes, I bought one bottle to taste a moment ago specially, is not sweet.” “哈哈哈,是啊,我刚才特意买了一瓶尝了尝,不甜。” „How to be sweet? I drink a little am being sweet.” “怎么不甜？我喝着就有点甜呢。” „Right right, I have also bought, is the feeling is a little sweet.” “对啊对啊,我也买了,是感觉有点甜。” „You walk, where has mineral water is sweet! That is the fruit juice!” “你走,哪儿有矿泉水是甜的啊！那是果汁！” „Your thin fine goods, are really sweet!” “你细细品,真是甜的！” Is the casual discussion, finally to afterward unexpectedly quickly hit, no one has thought that some people opened a voting, because two groups of people others mountain spring is sweet being heavily engaged that is not sweet hits, the vote is also shocking, actually 30% people thinks that others mountain spring is a little really sweet, probably is not quite truly same as other mineral water. How does not know, this advertisement also with catching fire! 本来就是随便一讨论,结果到后来竟然都快打起来了,谁也没想到,有人开了一个投票,两拨人因为人家山泉到底甜还是不甜打的不可开交,投票结果也是让人大跌眼镜,竟然有30的人认为人家山泉真的有点甜,确实好像跟别的矿泉水不太一样。不知怎么的,这则广告也跟着火了！ ... … A Beijing Little Chao city. 北京一家小超市。 The couple rest today, coming to the supermarket to shop. 夫妻俩今天休息,来超市购物。 „Husband, in the family|home did not have water.” “老公,家里没水了。” „That buys one box.” “那买一箱吧。” „Well, others mountain spring? This is not Zhang Ye in the morning that advertisement.” “咦,人家山泉？这不是张烨上午那个广告么。” „Right, said that is a little sweet.” “对啊,都说有点甜。” „That buys it.” “那买它。” „Ok, we also taste.” “行,咱们也尝尝。” Therefore the couple called staff, „others mountain spring had the entire box? Takes one box to us.” 于是夫妻俩叫一声工作人员,“人家山泉有整箱的吗？给我们拿一箱。” The supermarket staff are sorry saying: „Entire box has sold-out.” 超市工作人员抱歉道:“整箱的已经卖完了。” The wife is stunned, “Ah?” 妻子愕然,“啊？” The staff said: „Remaining such several bottles bulk.” 工作人员道:“就剩下这么几瓶散装的了。” ... … A street sales store. 街边一家小卖部。 A young girl jumped, „aunt, came one bottle of families mountain springs.” 一少女蹦蹦跳跳进来了,“阿姨,来一瓶人家山泉。” Lady Boss said: „Others mountain spring? Did not have.” 老板娘道:“人家山泉？没有了。” The young girls are astonished however said: „Yesterday I also look at you to stock with goods.” 少女讶然道:“昨天我还看您进货呢啊。” Lady Boss also wonders saying: „I do not know that as long as a morning is the person who buys the mineral water, basically has bought others mountain spring, the mineral water of several other brands sell one bottle.” 老板娘也纳闷道:“我也不知道啊,一上午但凡是买矿泉水的人,基本上都买了人家山泉,其他几个品牌的矿泉水就卖出去一瓶。” The young girls asked: „Is that water really sweet?” 少女问:“那水真甜吗？” Lady Boss thinks that „has probably little, sweet.” 老板娘想了想,“好像有一点点吧,甘甜。” ... … In the evening. 晚上。 studio. 工作室。 Zhang Ye just recorded advertisement to come back. 张烨刚录了一个广告回来。 Ha Qiqi Zhang Zuo under their mind in the right way disturbed, from attending to chatting, came in they not to discover including Zhang Ye. 哈齐齐张左他们正心下忐忑,自顾聊天呢,连张烨进来他们都没发现。 „advertisement has broadcast.” “广告已经播了。” „Yes, does not know the echo.” “是啊,也不知道反响。” „Echo is good, many of online discussion.” “反响不错啊,网上讨论的不少。” „The echo that I said is sales volume.” “我说的反响是销量啊。” „This does not know, that advertisement is a little simple.” “这个真不知道了,那广告是有点简单,咳咳。” „They give the Leader Zhang representing fee to be many, the premium are many, if has not completed to others, the sales volume instead fell, that may not be unattractive.” “他们给张导的代言费不少,溢价很多呢,万一没给人家做好,销量反而降了,那可就不好看了。” „Yes, fears this.” “是呢,就怕这个啊。” The people talked in whispers. 众人窃窃私语。 Zhang Ye behind said with a smile in them: „Does not need to fear.” 张烨在他们身后笑道:“不用怕。” „Whoops.” “哎呦。” „Did Leader Zhang come back?” “张导回来了？” Zhang Ye said: „Why we should, remaining have represent the project to pat much, did the advertisement plan that I said reorganize? I have a look.” 张烨说道:“咱们该干嘛干嘛,剩下还有不少代言项目要拍呢,我说的广告策划整理好了吗？我看看。” Zhang Zuo brings, „gives you.” 张左拿来,“给您。” Everybody starts to be busy. 大家又开始忙起来。 Suddenly, studio telephone sound. 突然,工作室的电话响了。 Ha Qiqi leaves near, meets conveniently, „feeds, my Ha Qiqi.” 哈齐齐离得近,顺手一接,“喂,我哈齐齐。” That side person appears very excited, „always, is I!” 那边的人显得十分激动,“哈总,是我！” In the Ha Qiqi heart jumps, „is Chief Li, hello.” 哈齐齐心中一跳,“是李总啊,你好你好。” Chief Li the deputy manager of others mountain spring, „your gods! True God!” 李总人家山泉的副总经理,“你们神了啊！真神了啊！” Ha Qiqi is perplexed saying: „How Chief Li? What meaning?” 哈齐齐不明所以道:“怎么了李总？什么意思？” Chief Li said loudly: „Today a day, we almost sell to be out of stock in the product of land! The sales volume grew 42% compared with the same time!” 李总大声道:“今天一天,我们在全国各地的产品都几乎卖脱销了！销量比同期增长了42！” “Ah?” Ha Qiqi is scared. “啊？”哈齐齐傻眼。 Was out of stock? 脱销了？ Does the sales volume rise suddenly these many? 销量暴涨这么多？ Shouldn't? 不应该吧？ Chief Li laughs saying: „This achieves? You were too fierce! Certainly thanks Teacher Zhang for me, our members held the emergency meeting a moment ago, wants to supplement one year of time with Teacher Zhang again the contract, the price says, your casual start to talk!” 李总大笑道:“这到底怎么做到的啊？你们真的太厉害了！一定替我谢谢张老师,我们一把手刚才开了紧急会议,想跟张老师再追加一份一年期的合同,价格好说,你们随便开口！” The Ha Qiqi perspiration said: „Chief Li, didn't we just sign two years of representing of?” 哈齐齐汗道:“李总,咱们不是刚签完两年的代言吗？” Chief Li said: „Which two years suffice, from now on the brand of our company will represent anyone not to use, will invite Teacher Zhang, ten years eight years we also dare to sign!” 李总道:“两年哪儿够啊,今后我们公司的品牌代言谁也不用了,就请张老师,十年八年我们也敢签！” Has made the telephone call. 挂了电话。 The people asked that „how Sister Ha?” 众人都问,“怎么了哈姐？” Ha Qiqi has swallowed a spit, announced: „Others mountain spring sold to be out of stock!” 哈齐齐咽了口吐沫,宣布道:“人家山泉卖脱销了！” „!” “啊！” „Real?” “真的啊？” „Good!” “太好了！” „Is first day out of stock?” “第一天就脱销？” „I go! Has god such?” “我去！有没有这么神啊？” „That water is not sweet!” “那水不甜啊！” Listened to the discussion of their surprise, Zhang Ye also to smile. 听着他们诧异的议论,张烨也笑了。 That advertisement that on the television broadcasts, the first edition is on Zhang Ye that Earth a farmer mountain spring very early CCTV advertisement edition, the farmer mountain spring also the fire after this advertisement spreads the nation actually! If Zhang Ye that world has a classics advertisement rank, the mountain spring is a little sweet this advertisement word, can enter first ten absolutely, is his world marketing Legendary of brain platinum advertisement progression! 电视上播的那则广告,原版其实是张烨那个地球上农夫山泉很早的一个央视广告版本,农夫山泉也是在这个广告之后火遍全国的！如果张烨那个世界有一个经典广告排名的话,山泉有点甜这句广告词,绝对能进前十,是和他那个世界的脑白金广告一个级数的营销传奇！ Simple? 简单？ This advertisement is actually not simple! 这广告其实一点也不简单！ In the values of these characters on the advertisement word, it can be said that character character large sum of money!( To be continued.) 就广告词里这几个字的价值,可以说是字字万金！(未完待续。) ... ...