On Monday. 周一。 In the morning. 上午。 studio came one group of guests. 工作室来了一拨客人。 Door that Little Wang opens, „are you?” 小王开的门,“你们是？” Is a that person smiles, „always made with your.” 为首那人笑笑,“跟你们哈总约好了。” „Leader Ma.” Ha Qiqi welcomed with a face all smiles, „did you personally come? Quick in requests personally, the studio place is not big, you on.” “马总。”哈齐齐笑容满面地迎了出来,“您怎么亲自来了？快里面请,工作室地方不大,您将就啊。” „Good.” About Leader Ma looked. “挺好的。”马总左右看了看。 He is a vice-president, but the officer said that will not have the vice- character. 他是副总,不过官称儿都不会带副字。 Ha Qiqi asked the person to sit down, „Leader Zhang is telephoning in the building, waits a bit the moment.” 哈齐齐请人坐下,“张导正在楼上打电话,稍等片刻。” Leader Ma said with a laugh: „Has not related, does not use that politely, I was not first time saw with Teacher Zhang, before The Voice two kinds of advertisement had cooperated, was the old acquaintances, our company very clear Teacher Zhang manner, had not said that in your Beijing words was ‚bureau air/Qi’, previous time two kinds of advertisement do not calculate normally after was not the person has looked at program, discovered that Teacher Zhang every time will give us to say when the intermittence much one time, greatly has promoted the sensitometry of our product . Moreover the list has not received money, has been fastidious.” 马总笑呵呵道:“没关系,不用那么客气,我跟张老师也不是第一次见了,以前好声音的一个二类广告就合作过,都是老熟人了,我们公司也非常清楚张老师的为人,没说的,用你们北京话说就是‘局气’,上次的二类广告按说不算好也不算人看过节目后,发现张老师每一次都会给我们在间歇之余多说一次,大大提升了我们产品的曝光度,而且没有单收钱,太讲究了。” Ha Qiqi said with a smile: „Right, Leader Zhang is this, everybody supports to him, spent, Leader Zhang affirms makes your everybody resources are well used.” 哈齐齐笑道:“对,张导一直都是这样,大家冲着他捧场,花了钱,张导肯定得让您大家物有所值。” The Leader Ma nod said: „Therefore, this time heard that you must meet to represent interestingly, Xu Zong entrusted me to come personally, happen to us two years represented the contract just to expire.” A finger behind, „attorney I invited, if discussed that today can sign.” 马总点头道:“所以啊,这次听说你们这边有意思要接代言,徐总就委托我亲自来一趟,正好我们上个两年代言合同刚到期。”一指身后,“律师我都请来了,如果谈下来,今天就能签约。” Ha Qiqi said: „Ok.” 哈齐齐道:“可以啊。” At this time, Zhang Ye went downstairs. 这时,张烨下楼了。 „Yo, Leader Ma.” “哟,马总。” „Ha Ha, Teacher Zhang.” “哈哈,张老师。” „Excuse me TV station that side telephone.” “不好意思啊电视台那边的电话。” „Knows your busy new program, all right.” “知道你忙新节目呢,没事。” „Matter that represented how?” “代言的事怎么着？” „How can also? Ha, the matter of your a few words.” “还能怎么着？哈,你一句话的事儿啊。” „Leader Ma is really happy, this price has not discussed.” “马总还真痛快,这价钱还没谈呢啊。” „Your initial price.” “您开价吧。” „Does the advertisement plan use my?” “广告策划用我的吗？” „Can use well your, industry in who does not know that you advertisement plan cases of these classics, many advertisement teams also bring to make the textbook in the past now, actually told the sentence truth, we want to ask you to represent our dairy products, wants to borrow your advertisement plan.” “能用您的最好啊,业内谁不知道你当年那些经典的广告策划案,多少广告团队现在还拿来做教科书呢,其实说句实话,我们想请您代言我们的牛奶产品,也是想借一下你的广告策划。” „That represented the fee to be expensive.” “那代言费可能贵一点。” „This being all right, so long as plan is good!” “这个没事,只要方案好！” Domestic advertisement represented generally is the biennium, one year, as for the price, at the Zhang Ye sale price, was generally worthwhile for one year to represent the fee should in the big several million degrees, 6 million were also it, 8 million were also it, the best premium of giving from now on not over 10.001 million years, was counted Zhang Ye to leave the advertisement plan the premise. 国内的广告代言一般都是两年期的,也有一年的,至于价格,以张烨的身价来说,一般合算一年代言费应该是在大几百万的程度,6000000也是它,8000000也是它,给的最好的溢价过后也不会超过10001000年,还是算上张烨出广告策划的前提。 Representing fee of Zhang Ye that side Brain Gold will be actually higher, but that side situation is different, does not give him according to the current price on market, Brain Gold is closes right up against Zhang Ye advertisement to bring, will soon go out of business from one most inferior healthy product brand two years of time jump that for the national healthy product first brand, said that Zhang Ye has lasting achievements is light, can say that is almost the miracle that the strength of Zhang Ye oneself makes, many that therefore the Brain Gold representing fee gives. But other already market mature factory and company, represented the fee to come the market price to come. 张烨在脑黄金那边的代言费其实会更高,不过那边情况不一样,不是按市场价给他的,脑黄金是靠着张烨的一个广告生生带起来的,从一个即将倒闭的最次的保健品品牌两年时间跃升为了全国保健品第一品牌,说张烨功不可没都是轻的,可以说几乎是张烨一己之力做出的奇迹,所以脑黄金的代言费给的很多。但其他已经市场成熟的厂家和公司,代言费就得来市价来了。 Because beforehand has cooperated, both sides discussed was also very smooth. 因为之前合作过,双方谈的也很顺利。 Two years represented the contract, amounted to 15 million Renminbi. 两年代言合同,总计15000000人民币。 The additional article of milk brand is: A lot of every year the advertisement volume cannot be lower. 牛奶品牌的附加条款是:每年广告投放量不能低于多少多少。 But Zhang Ye here provision is: In the contract period cannot represent other similar brand advertisement, and provides all -around advertisement piece plan. 而张烨这边的条款是:合同期内不能代言其他同类品牌广告,并提供全方位的广告片方案。 The contract signs. 合同签好。 Then, Ha Qiqi in the morning spent the advertisement plan case that two minutes of time has written to take Zhang Ye, put to look to the milk brand. 然后,哈齐齐这边才将张烨早上花了两分钟时间写出来的广告策划案拿了出来,给牛奶品牌放看。 Leader Ma anticipated that receives. 马总期待地接过来。 The surrounding employee also goes forward. 周围的公司员工也纷纷上前。 Finally this looks, people in consternation speechless. 结果这一看,众人都愕然无语。 Leader Ma said: „Teacher Zhang, this advertisement word?” 马总呃道:“张老师,就这一句广告词？” Zhang Ye nods, „this.” 张烨点头,“就这一句啊。” Leader Ma wipes away sweat saying: „Really this?” 马总擦汗道:“真就这一句？” Zhang Ye um said: „Core lines this, I provide the television advertisement piece really generally is 15 seconds or ten seconds of advertisement piece plans, the matter on photography I can also supervise, other keeping up advertisement and network publicity, but must the advertisement team of your firm be responsible.” He impossible also writes to them soft advertisement and content of troll army outgoing message, comes also this time, two do not have this necessity, others company also has the specialized advertisement team. 张烨嗯道:“核心的台词真就这一句,我就提供电视广告片的一般为15秒或十秒的广告片方案,拍摄上的事我也可以监督一下,其余的跟进广告和网络宣传,还得贵公司的广告团队负责。”他不可能把软广告和水军发文的内容也给他们写出来,一来也这个时间,二来也没这个必要,人家公司也有专业广告团队的。 Leader Ma said: „This is the affirmation, but” 马总道:“这个是肯定的,但” Zhang Ye said with a smile: „You could rest assured that does not have the issue.” 张烨笑道:“您放心,没问题的。” „That, good.” Leader Ma said. “那,好。”马总说。 Staff look at each other in dismay of milk brand. 牛奶品牌的员工们面面相觑。 Sweat! 汗！ This, this? 这,这行吗？ Was this advertisement word too also casual? 这广告词也太随便了吧？ Under the Leader Ma heart suspected, but concerned about Zhang Ye in industry in result and qualifications, he also embarrassedly said anything, can only lead the staff. 马总心下怀疑极了,不过碍于张烨在业内的成绩和资历,他也没好意思说什么,只能带着员工去了。 After the people walk. 人走后。 Little Wang cheers immediately, „Taishun, discussed next!” 小王立即欢呼,“太顺了,谈下一个了！” Wu Yi talked about with interest: „Grand opening.” 武易乐道:“开门红啊。” Zhang Zuo is studio internal leader, therefore a moment ago Ha Qiqi they in discussing, he has not come out, at this time under corridor: „Their brands are top three in the national milk brand, the reputation has been good, the quality also favors the high-end milk domain, advertisement of this quality represented many not to dislike many, was good has cooperated with them before Leader Zhang, will otherwise not talk about so.” 张左是工作室对内的负责人,所以刚才哈齐齐他们在谈的时候,他也没出来,这时才下楼道:“他们的品牌在全国牛奶品牌中是名列前三的,一直口碑不错,品质也倾向于高端牛奶领域,这种素质的广告代言有多少都不嫌多啊,好在张导之前和他们合作过,不然不会这么好谈。” Ha Qiqi turned the book, said: „Leader Zhang, next brand I also made, in the afternoon I went to meet with their leader, first chatted.” 哈齐齐翻了一下本子,道:“张导,下一个品牌我也约好了,下午我去和他们的负责人碰个面,先聊一聊。” Zhang Ye asked that „what profession?” 张烨问,“什么行业？” Ha Qiqi said: „In line the first studying software.” 哈齐齐说道:“行内第一的读书软件。” Little Wang is stylish: „I know me to know that I also read with that.” 小王顿时道:“我知道我知道,我也用那个看书。” Zhang Ye also has the impression, „I remember that this representing, is Sister Zhang?” 张烨也有印象,“我记得这个代言,是章姐的吧？” „Right, is chapter of Heavenly Queen/days later.” Ha Qiqi blinks, „resembled contract expire.” “对,是章天后的。”哈齐齐眨眨眼,“好像合同到期了。” Zhang Ye this time snatches to represent also has the principle, good friend represented him certainly to ask, if others must renew a contract, he definitely did not mix. 张烨这次抢代言也是有原则的,好朋友的代言他肯定要问一下,人家如果要续约的话,他肯定不掺和。 „This, I telephone first.” Zhang Ye said that went to building to make a connection with Zhang Yuanqi cell phone. “这样,我先打个电话。”张烨说完,就去楼上打通了章远棋的手机。 After the telephone is very long, passes. 电话很久之后才通。 That side Old Zhang affirms nobody, because she has not shipped out very genial expression. 老章那边肯定没人,因为她没有装出很和善的语气。 Old Zhang: „Does?” 老章:“干嘛？” Zhang Ye: „Busy?” 张烨:“忙呢啊？” Old Zhang: „Square, hurried to say.” 老章:“片场呢,赶紧说。” Zhang Ye: „Ok, did I make a long story short, read the software you to represent? Industry in current capacity first that.” 张烨:“行,我长话短说,阅读软件你有代言吧？业内流量第一的那个。” Old Zhang: „Has.” 老章:“有。” Zhang Ye: „Expired? Did you also do?” 张烨:“到期了？你还做不做了？” Old Zhang: „Do you want to do?” 老章:“你要做？” Zhang Ye: „I asked you first, you renew a contract I not to meet.” 张烨:“我先问你啊,你续约我就不接了。” Old Zhang: „I do not continue, that company matter are quite many, troublesome.” 老章:“我不续了,那公司事儿比较多,麻烦。” Zhang Ye: „Good, I understood.” 张烨:“好,那我明白了。” Made the telephone call, Zhang Ye said to Ha Qiqi: „Discussed that side Old Zhang does not renew a contract.” 挂了电话,张烨对哈齐齐道:“谈吧,老章那边不续约了。” Ha Qiqi said with a smile: „Alright, then on line, otherwise we could not have snatched Heavenly Queen/days later.” 哈齐齐笑道:“得嘞,那就行,不然咱们还真抢不过天后。” Zhang Yuanqi ascend the summit, her team vision early has also placed the international realm, with the pursue of Zhang Ye not, level not, therefore many matters she dislikes troublesome, but Zhang Ye does not dislike troublesome, this type of industry in first reading software, is in itself having the cultural aura, the advertisement quality is good, temperament is good, Zhang Ye is in itself also a writer, does Literature, this representing conforms to his status very much, compared with the conjunction, read the company of software relatively is also, in reading domain, Zhang Yuanqi, although popularity was high, the effect that but Old Zhang represented cannot obviously compared with. Zhang Ye represented many, even possibly might as well Zhang Ye, therefore this advertisement represented to be very talks about.( To be continued.) 章远棋已经登顶了,她的团队目光也早都放在了国际领域,跟张烨的追求不一样,层次也不一样,所以很多事她嫌麻烦,但张烨可不嫌麻烦,这种业内第一的阅读软件,本身就带着文化气息,广告素质非常好,气质非常好,张烨本身也是作家,搞文学的,这种代言很符合他的身份,比较契合,相对阅读软件的公司来说也是一样,在阅读领域上,章远棋虽然人气高,但老章代言的效果显然不会比。张烨代言好多少,甚至可能还不如张烨,所以这个广告代言应该还是很好谈的。(未完待续。) : Visit website :访问网站 ... ...