IRAS :: Volume #13

#1238: Snatches to represent with Heavenly King!


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! 一个! Two! 两个! Three! 三个! Several days of time gets down, the Zhang Ye studio person has gnawed represented, the job schedule that loudly three industry in have ranked among the best is very smooth. Zhang Ye under guaranteeing premise of 《I Am a Singer》 normal record, more thoughts will put in the project that advertisement represented, for serveral days he and leader of many brand company has contacted, has written many advertisement plans, almost gave to pull out to empty that essence on his Earth. This thinks ascend the summit plan fifth step can be completed very much smoothly, but, has met several bone that is difficult to gnaw. 几天时间下来,张烨工作室的人已经啃下了三个业内数一数二的大代言了,工作进度十分顺利。张烨在保证《我是歌手》正常录制的前提下,将更多的心思投入到了广告代言的项目上,这些天他和很多品牌公司的负责人接触过,也写了很多广告方案,几乎把他那地球上的那点精华都给掏空了。本以为登顶计划的第五步很顺利就能完成,可是,还是遇到了几块难啃的骨头。 Is good has his one's own means because of Zhang Ye. 好在张烨有他自己的办法。 A diamond ring brand, the studio person tried hard for several days not to take, this was one of the Domestic maximum diamond ring brands, although the sales volume had no way to compare with some golden jewelry brands of popularity, but their from the start not walking quantity, but took the high-end luxurious route, faced was also the high-end crowd, a diamond ring was frequently big tens of thousands hundreds of thousands, wants the walking quantity unable to walk. But this brand image is very good, this is also a point that the Zhang Ye team most settles on, in addition the brand of this company represented for one month ago has expired, they are thinking must take. 一个钻戒品牌,工作室的人努力了好几天也没拿下来,这是国内最大的钻戒品牌之一,虽然销量跟一些大众化的黄金珠宝品牌没法比,但他们压根也不是走量的,而是走高端奢侈的路线,面向的也是高端人群,一枚钻戒动辄大几万十几万,想走量也走不起来。但这个品牌形象很好,这也是张烨团队最看中的一点,外加该公司的品牌代言一个月前就到期了,他们想着怎么也要拿下了。 studio. 工作室 Ha Qiqi frowns saying: Leader Zhang, is not good.” 哈齐齐蹙眉道:“张导,还是不行。” Zhang Ye looks to her, can't gnaw?” 张烨看向她,“啃不下?” Um.” Ha Qiqi said: They possibly had other candidate, this month represented the blank time, should contact many Celebrity teams, but has not thought that whom did choose?” “嗯。”哈齐齐道:“他们可能有别的人选了,这一个月代言空白期,应该已经接触了不少明星的团队,只不过还没想好选谁?” Wu Yi said: „Didn't they prepare to invite Celebrity?” 武易道:“他们是不是不准备请明星了?” Should not be.” Ha Qiqi said: They are not short of money.” “应该不是。”哈齐齐道:“他们不差钱。” Zhang Zuo suggested: Otherwise falls a price?” 张左建议道:“要不然降一点价?” Zhang Ye said decidedly: That is not good.” 张烨断然道:“那不行。” Ha Qiqi also agrees saying: This cannot fall.” 哈齐齐也同意道:“这个不能降。” The reduction snatches to represent, this is a quite sensitive matter, before Entertainment Circle had similar example, an actor is one year represented the price almost 2 million sale prices, but that two years, because is addicted to gambling to be short of money, one after another reduces prices, can meet represented him to meet, him who could not snatch cuts the offer, finally even fell for 801,000 years, represented to meet, but the custom has actually gone bad, since then did not have the brand company to dare to look for him, actor popularity suffered a disastrous decline, the company that some beforehand high price tags he represented also scolds sound one piece. You give others 801,000 years, gives us 2.001 million years? What meaning? When our fools? 降价抢代言,这是比较敏感的一件事,以前娱乐圈就有过类似的例子,一个男星本来是一年代言价格差不多2000000的身价,但是那两年因为嗜赌缺钱,就接连降价,能接的代言他都接,抢不下来的他就降低报价,最后甚至降到了801000年,代言接了很多,但规矩却坏了,自那以后也没有品牌公司敢找他了,男星人气一落千丈,有些之前高价签了他代言的公司也是骂声一片。你给别人801000年,给我们2001000年?什么意思啊?当我们冤大头啊? Bad custom. 坏规矩。 Damages the reputation. 损名声。 This is the risk of reduction. 这就是降价的风险。 But in Entertainment Circle, the reputation is the most important gadget, by the Zhang Ye present status and popularity, has not reduced to must by falling the sale price eats meal, cannot throw this person. Can the first person under Domestic Entertainment Circle S-list, close right up against to reduce to offer and these A-list B-list Celebrity even new people snatches the food to eat? Said that not nice, Entertainment Circle many matters the thought of spending money and doing business do not weigh. 而在娱乐圈,名声是最重要的玩意儿,以张烨如今的地位和人气,还没沦落到要靠降身价吃饭呢,也丢不起这个人。国内娱乐圈超一线之下的第一人,要靠着降低报价来和那些一线二线明星甚至新人抢饭吃?说出去也不好听啊,娱乐圈的很多事并不是用钱和做生意的思维来衡量的。 Ha Qiqi said: I with them had not related in detail that also has not given the low-down, such appears we scurries to resemble probably, falls in price, their side has not revealed the inside story with me, the incorrect words I try again, search their meanings, the incorrect words we trade other brand, did not consume time with them, oh, but other jewelry brands represented the contract not to end, this was a pity.” 哈齐齐说道:“我也没跟他们细谈呢,也没有交底呢,那样好像显得咱们上赶着似的,太掉价儿,他们那边也没跟我露底,不行的话我再试试,探探他们的意思,不行的话咱们换别的品牌,就不跟他们耗时间了,唉,只不过其他珠宝品牌代言合同都没完,这个是可惜了。” Tong Fu said: „The jewelry brand of ordinary scale?” 童富道:“普通规模的珠宝品牌呢?” Ha Qiqi shakes the head: That is not good, meets too the Sketch sign does not have the significance, advertisement cannot spread.” 哈齐齐摇头:“那个不行,接太多小品牌的没意义,广告铺不开。” Zhang Ye thinks that lays cards on the table with them.” 张烨想了想,“跟他们摊牌吧。” Good.” Ha Qiqi said: How to do specifically?” “好。”哈齐齐道:“具体怎么做?” Zhang Ye spoke two words to her. 张烨就对她说了两句话。 Finally, Ha Qiqi is dumbfounded, real you?” 结果,哈齐齐目瞪口呆,“真的啊您?” Zhang Ye said with a smile: Naturally real.” 张烨笑道:“当然真的啊。” Ha Qiqi talked about with interest: Whoops that you early said.” 哈齐齐乐道:“哎呦那您早说啊。” ... In the afternoon. 下午。 Some jewelry brand company. 某珠宝品牌公司。 11, onstage region. 11层,前台区域。 Ha Qiqi brought Tong Fu to come. 哈齐齐带着童富来了。 The onstage miss sets out, hello?” 前台姑娘起身,“你好?” Ha Qiqi said: I look for Cui Zong.” 哈齐齐道:“我找崔总。” The onstage formulation said: Has the appointment?” 前台公式化道:“请问有预约吗?” Has, I called Ha Qiqi.” Ha Qiqi said. “有,我叫哈齐齐。”哈齐齐道。 The onstage lowered the head to turn book, the nod said: Always hello, what you make is three points, now Cui Zong is meeting, therefore you must slightly...” 前台低头翻了一下本子,点头道:“哈总你好,您约的是三点,现在崔总正在开会,所以您得稍微…” Was saying. 正说呢。 The Cui Zonghe two youth walk abreast in row, as if must go to nearby conference room. 崔总和两个青年并排走过来,似乎要去旁边的会议室。 Ha Qiqi then came up, Cui Zong.” 哈齐齐便上去了,“崔总。” Cui Zong stares, „does always, come to be so early?” 崔总一愣,“哈总,来这么早?” Ha Qiqi said with a smile: Any always, I am run about to Leader Zhang.” 哈齐齐笑道:“什么哈总啊,我就是个给张导跑腿儿的。” His two youth estimated that also recognized Ha Qiqi, the vision was somewhat vigilant. Zhang Ye studio foreign total leader, in the circle the person who do't can know? 他身旁两个青年估计也认出哈齐齐了,目光有些警惕。张烨工作室的对外总负责人,圈里人谁不得认识? Similarly, Ha Qiqi and Tong Fu also recognized the opposite party, the youth of that short hair they were not familiar, but that kept youth Ha Qiqi of vulnerable point naturally to know that this person also calculated famously, some Heavenly King biological younger male cousin, was one in that Heavenly King several manager. Saw this picture, under the Ha Qiqi heart understood immediately, why the person of opposite party jewelry brand has made excuses, originally had bigger wrist to look, one of them on that seven position in a hierarchy, S-list Star, the fame may compared with Zhang Ye mostly. 同样,哈齐齐童富也认出对方了,那短发的青年他们不熟悉,但那个留着小辫子的青年哈齐齐当然认识,这人也算大名鼎鼎了,某个天王的亲表弟,也是那天王几个经纪人中的一位。看到这个画面,哈齐齐心下顿时明白了,为什么对方珠宝品牌的人一直支支吾吾,原来是有更大的腕儿找上来了,那七把交椅上的其中一人,超一线明星,名气可比张烨大多了。 Snatches to represent with Heavenly King? 天王抢代言? Ha Qiqi thought that was a little exciting. 哈齐齐觉得有点刺激了。 Cui Zongze is somewhat awkward, this...” 崔总则有些尴尬,“这个…” Each Celebrity one mu three points of place, industry in the good brand almost to have been contracted by various group of Celebrity, for example Chen Guang represented principal Music effect cell phone, represented for three years, many that money gives, advertisement covers also in a big way, is the high-quality representing contract, this is Old Chen that mu three points of place, if there is Celebrity to snatch his representing advertisement, certainly wanted the criminal. Many Celebrity are because snatches to represent to hit. High-quality fixed represented advertisement, was the Celebrity rice bowl, was the long-term income. 每个明星都有一亩三分地,业内很多好品牌几乎都被各路明星承包了,比如陈光就代言了一个主打音乐效果的手机,已经代言三年了,钱给的多,广告覆盖也大,是个高质量的代言合同,这就是老陈的那一亩三分地,如果有明星过来抢他的代言广告,肯定就要罪人了。很多明星都是因为抢代言而打起来的。一份高质量的固定代言广告,就是明星的饭碗,是长期收入。 Cui Zong understands this point, naturally does not hope that the two sides people meet, has not thought as luck would have it. In fact he early had the tendency, facing Heavenly King and several A-list Star, he affirmed that favors Heavenly King, did not say other, the fame sufficed greatly. Zhang Ye he has considered actually, popularity is also very high, moreover in the near future will be crest of wave Sheng, will not be worse than it these Heavenly King Heavenly Queen/days later sensitometries, moreover his also very greedy Zhang Ye famous advertisement plan, but this Teacher Zhang will be extraordinary that industry in became famous, the Celebrity image will go up and down abruptly, he feared that which day of opposite party will cause any matter to come, to affect their brand images again, therefore will also hesitate. 崔总明白这一点,当然不希望两边的人碰面,没想到赶巧了。实际上他心里早都有了倾向,面对一个天王和几个一线明星,他肯定倾向于天王这边的,不说别的,名气大就够了。张烨他其实也考虑过,人气也很高,而且近期更是风头正盛,比之那些天王天后的曝光度也不差了,况且他还挺眼馋张烨大名鼎鼎的广告策划的,只不过这个张老师是业内出了名的奇葩,明星形象忽高忽低,他怕哪天对方再弄出点什么事来,影响他们的品牌形象,所以也挺犹豫。 Cui Zong access road: Always, you first...” 崔总便道:“哈总,那你们先…” Ha Qiqi said with a smile immediately: That together discussed that Cui Zong, came in any case, knew.” 哈齐齐当即笑道:“那就一块谈吧崔总,反正都来了,也都认识。” In the younger male cousin heart of Heavenly King shakes the head, we came, what did you also discuss? 天王的表弟心中摇头,我们都来了,你还谈什么? Cui Zong is two both does not offend, looks to the Heavenly King younger male cousin. 崔总也是两头都不得罪,看向天王的表弟。 The Heavenly King younger male cousin has instigated under shoulder, good.” 天王的表弟怂了下肩,“都行啊。” Good, that several come with me.” Cui Zong greeted them to enter a conference room, everybody sat down, made the assistant pour tea to them. “好吧,那几位跟我来。”崔总就招呼他们进了一间会议室,大家坐下,又让助理给他们倒茶。 The Heavenly King younger male cousin comes prepared obviously. 天王表弟显然有备而来。 His assistant takes a seat, puts out a thing, started chirp saying that introduction before was their here superiority, has cooperated result that the brand as well as led, to put it bluntly, these to discuss price, can probably affirm that wanted. 他的助手一落座,就拿出一份东西来,开始唧唧喳喳地说起来,介绍的都是他们这边的优势和以前合作过的品牌以及带动的成绩,说白了,这些就是为了谈价格的,能多要肯定多要。 Enough five minutes, listened to him to say. 足足五分钟,就听他说了。 Cui Zong often nods, actually these things he clear. 崔总不时点头,其实这些东西他心里都清楚。 Heavenly King status. 天王的身份。 Reputation. 名声还可以。 popularity is extremely high. 人气极高。 Asks a price does not have to high is too odd. 要价也没高到太离谱。 Although that side Zhang Ye the offer wants certainly to be cheaper, but their brand is not short of money, one year several million representing price differences are not anything, therefore Heavenly King asks a price for one year 14 million to ask a price for one year with Zhang Ye 8 million, seems a about time of price difference, they do not care actually, what they care is Celebrity represents to the sales volume promotion of their commodity, all brands invite to represent, finally is this goal. Naturally, has not cared did not say that represented the fee to many, there is a performance-to-price ratio, whose money was not the gale blows, any sale price was any money, in this regard, S-list Star and a A-list Star sale price disparity were quite truly big, even if this A-list Star were listed at A-list first. 虽然张烨那边报价肯定要便宜很多,但他们品牌不差钱,一年几百万的代言差价并不算什么,所以天王要价一年14000000跟张烨要价一年8000000,看上去是将近一倍的差价,实际他们并不太在乎,他们在乎的是明星代言对他们商品的销量提升,所有品牌商请代言,最终都是这个目的。当然了,不在乎不是说给多少代言费都可以的,还是有个性价比,谁的钱也不是大风刮来的,什么身价就是什么钱,在这一点上,一个超一线明星和一个一线明星的身价确实差距比较大,哪怕这个一线明星是排在一线第一位的。 Cui Zong had the idea. 崔总心里已经有主意了。 The Heavenly King younger male cousin asked: Cui Zong, if you think, we downward did discuss the contract again?” 天王的表弟问道:“崔总,如果你觉得可以,咱们再往下谈合同?” Cui Zong said with a smile: Price must discuss, but can discuss.” 崔总笑道:“价格还得商量一下,但可以谈。” The Heavenly King younger male cousin nods, looks to Ha Qiqi and Tong Fu, that other people?” This was asks the person to walk, the contract such big matter, definitely cannot have the bystander. 天王表弟点点头,看向哈齐齐童富,“那其他人就?”这就是请人走了,合同这么大的事,肯定不能有外人在。 Cui Zong also looks to Ha Qiqi, always, otherwise...” 崔总也望向哈齐齐,“哈总,要不然…” The discerning people could look at the condition. 明眼人都看得出来状况了。 However Ha Qiqi has not actually moved. 然而哈齐齐却没动。 Cui Zong blinks the eye. 崔总眨巴眨巴眼。 The two of Heavenly King manager team are also pressed the brow. 天王经纪团队的俩人也蹙起眉头。 Result next quarter, Ha Qiqi a few words make in the room all people stare dumbfounded, she said lightly: Teacher Zhang Ye must marry.” 结果下一刻,哈齐齐的一句话就让屋里所有人都瞠目结舌,她淡淡道:“张烨老师要结婚了。” What? 什么? Marriage? 结婚? Cui Zong is stunned, when?” 崔总愕然,“什么时候?” Ha Qiqi said: This year within.” 哈齐齐说道:“今年之内。” Cui Zong inspired excitedly, this, can this determine?” 崔总激动地吸了一口气,“这,这能确定吗?” 100%.” Ha Qiqi said with a smile. “100。”哈齐齐笑道。 Cui Zong breathes slightly rapid [say / way]: You wait a bit, this was too sudden, I need to telephone!” He is not the company member, is only advertisement service leader, he needs to ask for instructions upwardly. 崔总呼吸略显急促道:“你们稍等,这个太突然了,我需要打个电话!”他可不是公司一把手,只是广告业务这一块的负责人,他需要向上请示。 The Heavenly King team they have a little gawked! 天王团队俩人已经有点愣了! Has only used for two minutes, Cui Zong came back, comes also 78 staff, come, Cui Zongbian rapid [say / way]: „Can the matter that always, Teacher Zhang represented, chat?” 只用了两分钟,崔总就回来了,连带过来的还有78个工作人员,一进来,崔总便急促道:“哈总,张老师代言的事,能谈谈吗?” Ha Qiqi said with a smile: Naturally, I come for this.” 哈齐齐微笑道:“当然,我就是为这个来的。” Cui Zong obtained the explicit instruction of company member! 崔总已经得到了公司一把手的明确指示! Signs Zhang Ye! 签下张烨 Does not hesitate at all costs! 不惜一切代价! ... Outside company. 公司外。 The Heavenly King younger male cousin and assistant went downstairs dingily, the duck that succeeds in obtaining flew, lets the impulsion of their almost motherfucker , was a little air/Qi ignorant, even also had selects dumbfounded ! 天王表弟和助手灰溜溜地下楼了,到手的鸭子飞了,让俩人几乎有一种骂娘的冲动,也有点气懵了,甚至还有那么点哭笑不得 Your younger sister! 你妹啊! Is his mother also good? 这他妈也行? I first time saw that such snatches to represent!( To be continued.) 我头一次见到这么抢代言的啊!(未完待续。) ... ...
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