!
一个!Two!
两个!Three!
三个!Severaldays of timegets down, the Zhang Yestudiopersonhas gnawedrepresented, the job schedule that loudlythreeindustryinhave ranked among the bestis very smooth. Zhang Yeunderguaranteeingpremise of 《I Am a Singer》normalrecord, morethoughtswill put in the project that advertisementrepresented, for serveral daysheandleader of manybrand companyhas contacted, has writtenmanyadvertisementplans, almostgaveto pull outto emptythatessence on his Earth. Thisthinksascend the summitplanfifthstepcanbe completedvery muchsmoothly, but, has met several bone that is difficultto gnaw.
几天时间下来,张烨工作室的人已经啃下了三个业内数一数二的大代言了,工作进度十分顺利。张烨在保证《我是歌手》正常录制的前提下,将更多的心思投入到了广告代言的项目上,这些天他和很多品牌公司的负责人接触过,也写了很多广告方案,几乎把他那地球上的那点精华都给掏空了。本以为登顶计划的第五步很顺利就能完成,可是,还是遇到了几块难啃的骨头。Is goodhashisone's ownmeansbecause ofZhang Ye.
好在张烨有他自己的办法。
A diamond ringbrand, the studiopersontried hard for severaldaysnot to take, thiswas one of the Domesticmaximumdiamond ringbrands, although the sales volumehad no wayto comparewith some goldenjewelrybrands of popularity, buttheirfrom the startnotwalkingquantity, buttook the high-endluxuriousroute, faced was also the high-endcrowd, a diamond ringwas frequently bigtens of thousandshundreds of thousands, wants the walkingquantity unable to walk. Butthisbrandimageis very good, this is also a point that the Zhang Yeteammostsettles on, in addition the brand of thiscompanyrepresented for onemonth ago has expired, theyare thinkingmusttake.
一个钻戒品牌,工作室的人努力了好几天也没拿下来,这是国内最大的钻戒品牌之一,虽然销量跟一些大众化的黄金珠宝品牌没法比,但他们压根也不是走量的,而是走高端奢侈的路线,面向的也是高端人群,一枚钻戒动辄大几万十几万,想走量也走不起来。但这个品牌形象很好,这也是张烨团队最看中的一点,外加该公司的品牌代言一个月前就到期了,他们想着怎么也要拿下了。studio.工作室。Ha Qiqifrowns saying: „Leader Zhang, is not good.”哈齐齐蹙眉道:“张导,还是不行。”Zhang Yelookstoher, „can't gnaw?”张烨看向她,“啃不下?”„Um.”Ha Qiqisaid: „Theypossiblyhadothercandidate, thismonthrepresented the blanktime, shouldcontactmanyCelebrityteams, buthas not thought that whomdid choose?”
“嗯。”哈齐齐道:“他们可能有别的人选了,这一个月代言空白期,应该已经接触了不少明星的团队,只不过还没想好选谁?”Wu Yisaid: „Didn't theyprepareto inviteCelebrity?”武易道:“他们是不是不准备请明星了?”„Shouldnot be.”Ha Qiqisaid: „Theyare not short of money.”
“应该不是。”哈齐齐道:“他们不差钱。”Zhang Zuosuggested: „Otherwisefalls a price?”张左建议道:“要不然降一点价?”Zhang Yesaiddecidedly: „Thatis not good.”张烨断然道:“那不行。”Ha Qiqialsoagrees saying: „Thiscannotfall.”哈齐齐也同意道:“这个不能降。”
The reductionsnatchesto represent, thisis a quitesensitivematter, beforeEntertainment Circlehadsimilarexample, an actorisoneyearrepresented the pricealmost2 millionsale prices, butthattwoyears, becauseis addicted to gamblingto be short of money, one after anotherreduces prices, canmeetrepresentedhimto meet, him who could not snatchcuts the offer, finallyevenfell for 801,000years, representedto meet, but the customhas actually gone bad, since thendid not have the brand companyto dareto look forhim, actorpopularitysuffered a disastrous decline, the company that somebeforehandhighprice tagsherepresentedalsoscoldssoundonepiece. Yougiveothers801,000years, givesus2.001 millionyears? Whatmeaning? Whenourfools?
降价抢代言,这是比较敏感的一件事,以前娱乐圈就有过类似的例子,一个男星本来是一年代言价格差不多2000000的身价,但是那两年因为嗜赌缺钱,就接连降价,能接的代言他都接,抢不下来的他就降低报价,最后甚至降到了801000年,代言接了很多,但规矩却坏了,自那以后也没有品牌公司敢找他了,男星人气一落千丈,有些之前高价签了他代言的公司也是骂声一片。你给别人801000年,给我们2001000年?什么意思啊?当我们冤大头啊?Badcustom.
坏规矩。Damages the reputation.
损名声。Thisis the risk of reduction.
这就是降价的风险。ButinEntertainment Circle, the reputationis the most importantgadget, by the Zhang Yepresentstatusandpopularity, has not reducedtomustbyfalling the sale priceeats meal, cannot throwthisperson. Can the firstperson under DomesticEntertainment CircleS-list, close right up againstto reduceto offerandtheseA-listB-listCelebrityevennew peoplesnatches the foodto eat? Said that notnice, Entertainment Circlemanymatters the thought of spending moneyanddoing businessdo not weigh.
而在娱乐圈,名声是最重要的玩意儿,以张烨如今的地位和人气,还没沦落到要靠降身价吃饭呢,也丢不起这个人。国内娱乐圈超一线之下的第一人,要靠着降低报价来和那些一线二线的明星甚至新人抢饭吃?说出去也不好听啊,娱乐圈的很多事并不是用钱和做生意的思维来衡量的。Ha Qiqisaid: „Iwiththemhad not related in detail that alsohas not given the low-down, suchappearswescurries to resembleprobably, falls in price, their sidehas not revealed the inside storywithme, the incorrectwordsItryagain, searchtheirmeanings, the incorrectwordswetradeotherbrand, did not consumetimewiththem, oh, butotherjewelrybrandsrepresented the contractnot to end, thiswas a pity.”哈齐齐说道:“我也没跟他们细谈呢,也没有交底呢,那样好像显得咱们上赶着似的,太掉价儿,他们那边也没跟我露底,不行的话我再试试,探探他们的意思,不行的话咱们换别的品牌,就不跟他们耗时间了,唉,只不过其他珠宝品牌代言合同都没完,这个是可惜了。”Tong Fusaid: „The jewelrybrand of ordinaryscale?”童富道:“普通规模的珠宝品牌呢?”Ha Qiqishakes the head: „Thatis not good, meetstoo the Sketchsigndoes not have the significance, advertisementcannot spread.”哈齐齐摇头:“那个不行,接太多小品牌的没意义,广告铺不开。”Zhang Yethinksthat„lays cards on the tablewiththem.”张烨想了想,“跟他们摊牌吧。”„Good.”Ha Qiqisaid: „Howto dospecifically?”
“好。”哈齐齐道:“具体怎么做?”Zhang Yespoketwowordstoher.张烨就对她说了两句话。Finally, Ha Qiqiis dumbfounded, „realyou?”
结果,哈齐齐目瞪口呆,“真的啊您?”Zhang Yesaid with a smile: „Naturallyreal.”张烨笑道:“当然真的啊。”Ha Qiqitalked about with interest: „Whoopsthatyouearlysaid.”哈齐齐乐道:“哎呦那您早说啊。”
...
…In the afternoon.
下午。Somejewelrybrand company.
某珠宝品牌公司。11, onstageregion.
11层,前台区域。Ha QiqibroughtTong Futo come.哈齐齐带着童富来了。
The onstagemisssets out, „hello?”
前台姑娘起身,“你好?”Ha Qiqisaid: „Ilook forCuiZong.”哈齐齐道:“我找崔总。”
The onstageformulationsaid: „Has the appointment?”
前台公式化道:“请问有预约吗?”„Has, IcalledHa Qiqi.”Ha Qiqisaid.
“有,我叫哈齐齐。”哈齐齐道。
The onstagelowered the headto turnbook, the nodsaid: „Alwayshello, whatyoumakeisthreepoints, nowCuiZongis meeting, thereforeyoumustslightly...”
前台低头翻了一下本子,点头道:“哈总你好,您约的是三点,现在崔总正在开会,所以您得稍微…”Was saying.
正说呢。
The CuiZonghetwoyouthwalkabreast in row, as ifmustgo tonearbyconference room.
崔总和两个青年并排走过来,似乎要去旁边的会议室。Ha Qiqithencame up, „CuiZong.”哈齐齐便上去了,“崔总。”CuiZongstares, „does always, cometo be so early?”
崔总一愣,“哈总,来这么早?”Ha Qiqisaid with a smile: „Anyalways, Iamrun abouttoLeader Zhang.”哈齐齐笑道:“什么哈总啊,我就是个给张导跑腿儿的。”Histwoyouthestimated that alsorecognizedHa Qiqi, the visionwas somewhat vigilant. Zhang Yestudioforeigntotalleader, in the circle the personwhodo't canknow?
他身旁两个青年估计也认出哈齐齐了,目光有些警惕。张烨工作室的对外总负责人,圈里人谁不得认识?Similarly, Ha QiqiandTong Fualsorecognized the opposite party, the youth of thatshort hairtheywere not familiar, butthatkeptyouthHa Qiqi of vulnerable pointnaturallyto knowthatthispersonalsocalculatedfamously, someHeavenly Kingbiologicalyounger male cousin, wasone in thatHeavenly Kingseveralmanager. Sawthispicture, under the Ha Qiqiheartunderstoodimmediately, why the person of opposite partyjewelrybrandhas made excuses, originallyhadbiggerwristto look, one of them on thatsevenposition in a hierarchy, S-list Star, the famemaycompared withZhang Yemostly.
同样,哈齐齐和童富也认出对方了,那短发的青年他们不熟悉,但那个留着小辫子的青年哈齐齐当然认识,这人也算大名鼎鼎了,某个天王的亲表弟,也是那天王几个经纪人中的一位。看到这个画面,哈齐齐心下顿时明白了,为什么对方珠宝品牌的人一直支支吾吾,原来是有更大的腕儿找上来了,那七把交椅上的其中一人,超一线明星,名气可比张烨大多了。Snatchesto representwithHeavenly King?
跟天王抢代言?Ha Qiqithought that was a little exciting.哈齐齐觉得有点刺激了。CuiZongzeis somewhat awkward, „this...”
崔总则有些尴尬,“这个…”EachCelebrityonemuthreepoints of place, industryin the goodbrandalmostto have been contractedbyvariousgroup of Celebrity, for exampleChen GuangrepresentedprincipalMusiceffectcell phone, represented for threeyears, many that moneygives, advertisementcoversalsoin a big way, is the high-qualityrepresentingcontract, thisisOld Chenthatmuthreepoints of place, ifthere isCelebrityto snatchhisrepresentingadvertisement, certainlywanted the criminal. ManyCelebrityarebecausesnatchesto representto hit. High-qualityfixedrepresentedadvertisement, was the Celebrityrice bowl, was the long-termincome.
每个明星都有一亩三分地,业内很多好品牌几乎都被各路明星承包了,比如陈光就代言了一个主打音乐效果的手机,已经代言三年了,钱给的多,广告覆盖也大,是个高质量的代言合同,这就是老陈的那一亩三分地,如果有明星过来抢他的代言广告,肯定就要罪人了。很多明星都是因为抢代言而打起来的。一份高质量的固定代言广告,就是明星的饭碗,是长期收入。CuiZongunderstandsthis point, naturallydoes not hope that the two sidespeoplemeet, has not thoughtas luck would have it. In factheearlyhad the tendency, facingHeavenly KingandseveralA-list Star, heaffirmed that favorsHeavenly King, did not sayother, the famesufficedgreatly. Zhang Yehehas considered actually, popularity is also very high, moreoverin the near futurewill becrest of waveSheng, will not be worse than ittheseHeavenly KingHeavenly Queen/days latersensitometries, moreoverhisalsoverygreedyZhang Yefamousadvertisementplan, butthisTeacher Zhangwill beextraordinary that industryinbecame famous, the Celebrityimagewill go up and down abruptly, hefeared that whichday of opposite partywill causeanymatterto come, to affecttheirbrandimagesagain, therefore will also hesitate.
崔总明白这一点,当然不希望两边的人碰面,没想到赶巧了。实际上他心里早都有了倾向,面对一个天王和几个一线明星,他肯定倾向于天王这边的,不说别的,名气大就够了。张烨他其实也考虑过,人气也很高,而且近期更是风头正盛,比之那些天王天后的曝光度也不差了,况且他还挺眼馋张烨大名鼎鼎的广告策划的,只不过这个张老师是业内出了名的奇葩,明星形象忽高忽低,他怕哪天对方再弄出点什么事来,影响他们的品牌形象,所以也挺犹豫。CuiZongaccess road: „Always, youfirst...”
崔总便道:“哈总,那你们先…”Ha Qiqisaid with a smileimmediately: „Thattogetherdiscussed that CuiZong, camein any case, knew.”哈齐齐当即笑道:“那就一块谈吧崔总,反正都来了,也都认识。”In the younger male cousinheart of Heavenly Kingshakes the head, wecame, what did youalsodiscuss?天王的表弟心中摇头,我们都来了,你还谈什么?CuiZongistwobothdoes not offend, looksto the Heavenly Kingyounger male cousin.
崔总也是两头都不得罪,看向天王的表弟。
The Heavenly Kingyounger male cousinhas instigatedundershoulder, „good.”天王的表弟怂了下肩,“都行啊。”„Good, thatseveralcomewithme.”CuiZonggreetedthemto enter a conference room, everybodysat down, made the assistantpour teatothem.
“好吧,那几位跟我来。”崔总就招呼他们进了一间会议室,大家坐下,又让助理给他们倒茶。
The Heavenly Kingyounger male cousincomes preparedobviously.天王表弟显然有备而来。Hisassistanttakes a seat, puts out a thing, startedchirp saying that introduction before wastheirheresuperiority, has cooperatedresult that the brandas well asled, to put it bluntly, thesetodiscussprice, canprobablyaffirm that wanted.
他的助手一落座,就拿出一份东西来,开始唧唧喳喳地说起来,介绍的都是他们这边的优势和以前合作过的品牌以及带动的成绩,说白了,这些就是为了谈价格的,能多要肯定多要。Enoughfiveminutes, listened tohimto say.
足足五分钟,就听他说了。CuiZongoftennods, actuallythesethingsheclear.
崔总不时点头,其实这些东西他心里都清楚。Heavenly Kingstatus.天王的身份。Reputation.
名声还可以。popularityis extremely high.人气极高。Asks a pricedoes not havetohighis too odd.
要价也没高到太离谱。Althoughthat sideZhang Ye the offerwants certainlyto be cheaper, buttheirbrandis not short of money, oneyearseveral millionrepresentingprice differencesare notanything, thereforeHeavenly Kingasks a price for oneyear14 millionto ask a price for oneyearwithZhang Ye8 million, seems a abouttime of price difference, theydo not careactually, whattheycareisCelebrityrepresentsto the sales volumepromotion of theircommodity, allbrandsinviteto represent, finallyisthisgoal. Naturally, has not careddid not say that represented the feetomany, there is a performance-to-price ratio, whosemoneywas not the galeblows, anysale pricewasanymoney, in this regard, S-list Starand a A-list Starsale pricedisparity were quite truly big, even ifthisA-list Starwere listedatA-listfirst.
虽然张烨那边报价肯定要便宜很多,但他们品牌不差钱,一年几百万的代言差价并不算什么,所以天王要价一年14000000跟张烨要价一年8000000,看上去是将近一倍的差价,实际他们并不太在乎,他们在乎的是明星代言对他们商品的销量提升,所有品牌商请代言,最终都是这个目的。当然了,不在乎不是说给多少代言费都可以的,还是有个性价比,谁的钱也不是大风刮来的,什么身价就是什么钱,在这一点上,一个超一线明星和一个一线明星的身价确实差距比较大,哪怕这个一线明星是排在一线第一位的。CuiZonghad the idea.
崔总心里已经有主意了。
The Heavenly Kingyounger male cousinasked: „CuiZong, ifyouthink, wedownwarddid discuss the contractagain?”天王的表弟问道:“崔总,如果你觉得可以,咱们再往下谈合同?”CuiZongsaid with a smile: „Price must discuss, butcandiscuss.”
崔总笑道:“价格还得商量一下,但可以谈。”
The Heavenly Kingyounger male cousinnods, lookstoHa QiqiandTong Fu, „thatotherpeople?”Thiswasasks the personto walk, the contractsuchbigmatter, definitelycannothave the bystander.天王表弟点点头,看向哈齐齐和童富,“那其他人就?”这就是请人走了,合同这么大的事,肯定不能有外人在。CuiZongalsolookstoHa Qiqi, „always, otherwise...”
崔总也望向哈齐齐,“哈总,要不然…”
The discerning peoplecould look at the condition.
明眼人都看得出来状况了。HoweverHa Qiqihas not actually moved.
然而哈齐齐却没动。CuiZongblinks the eye.
崔总眨巴眨巴眼。
The two of Heavenly Kingmanagerteamare also pressed the brow.天王经纪团队的俩人也蹙起眉头。Resultnextquarter, Ha Qiqia few wordsmakein the roomallpeoplestare dumbfounded, shesaidlightly: „Teacher Zhang Yemustmarry.”
结果下一刻,哈齐齐的一句话就让屋里所有人都瞠目结舌,她淡淡道:“张烨老师要结婚了。”What?
什么?Marriage?
结婚?CuiZongis stunned, „when?”
崔总愕然,“什么时候?”Ha Qiqisaid: „This yearwithin.”哈齐齐说道:“今年之内。”CuiZonginspiredexcitedly, „this, can thisdetermine?”
崔总激动地吸了一口气,“这,这能确定吗?”„100%.”Ha Qiqisaid with a smile.
“100。”哈齐齐笑道。CuiZongbreathesslightlyrapid[say / way]: „Youwait a bit, thiswas too sudden, Ineedto telephone!”Heis not the companymember, is onlyadvertisementserviceleader, heneedsto ask for instructionsupwardly.
崔总呼吸略显急促道:“你们稍等,这个太突然了,我需要打个电话!”他可不是公司一把手,只是广告业务这一块的负责人,他需要向上请示。
The Heavenly Kingteam they have a little gawked!天王团队俩人已经有点愣了!Has only used for twominutes, CuiZongcame back, comesalso78staff, come, CuiZongbianrapid[say / way]: „Can the matter that always, Teacher Zhangrepresented, chat?”
只用了两分钟,崔总就回来了,连带过来的还有78个工作人员,一进来,崔总便急促道:“哈总,张老师代言的事,能谈谈吗?”Ha Qiqisaid with a smile: „Naturally, Icomeforthis.”哈齐齐微笑道:“当然,我就是为这个来的。”CuiZongobtained the explicitinstruction of companymember!
崔总已经得到了公司一把手的明确指示!SignsZhang Ye!
签下张烨!Does not hesitateat all costs!
不惜一切代价!
...
…Outsidecompany.
公司外。
The Heavenly Kingyounger male cousin and assistantwent downstairsdingily, the duck that succeeds in obtainingflew, lets the impulsion of theiralmostmotherfucker , was a little air/Qiignorant, evenalsohadselectsdumbfounded !天王表弟和助手灰溜溜地下楼了,到手的鸭子飞了,让俩人几乎有一种骂娘的冲动,也有点气懵了,甚至还有那么点哭笑不得!Your younger sister!
你妹啊!
Is his motheralso good?
这他妈也行?Ifirst timesaw that suchsnatchesto represent!( To be continued.)
我头一次见到这么抢代言的啊!(未完待续。)
...
...
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