On Sunday. 周日。 At noon. 中午。 In studio is the dish is all fragrant. 工作室里全是菜香。 The people were uneven, is not bad including Zhang Ye one. 人都齐了,包括张烨一个不差。 „Leader Zhang, serves a meal.” “张导,开饭啦。” „Dish that several of us female comrades(s) stirs fry, everybody tastes.” “我们几个女同志炒的菜,大家尝尝。” „Can Leader Zhang drink today not?” “张导今天能喝点不？” „Drinks casually!” “随便喝！” „Work isn't time good Leader Zhang?” “工作时间不好吧张导？” „Today in the weekend, does not have that many lectures.” “今儿周末,没那么多讲儿。” „Good, I take the liquor.” “好的,我去拿酒。” „Comes, everybody uses the chopsticks!” “来来来,大家动筷子呀！” „Cheers, celebrates 《I Am a Singer》 to take the national reception again first!” “干杯,庆祝《我是歌手》再拿全国收视第一！” „This celebrated last week, this time should celebrate 《New Voice》 to recognize instigates to trade time, has hit these many times with CCTV Channel 1, this hits the clothing/taking them finally!” “这个上周就庆祝完啦,这次应该庆祝《新声音》认怂换时间,跟央视一套打了这么多次,这回终于把他们打服啦！” „Right, celebration this!” “对,就庆祝这个！” „Cheers.” “干杯。” „Hahaha, walks one!” “哈哈哈,走一个！” Here opened Celebration Banquet, since CCTV Channel 1 announced yesterday after the 《New Voice》 replacement broadcast time, their former ascend the summit plan fourth step could be said as ahead of time announces successfully, did not have this biggest competition opponent, did not have 《New Voice》 to bother and share popularity, nobody could block them. To be honest, the studio person most starts is with trepidation, knows that Singing Class program at this time was not a best choice, even if were Viewership Ratings is good, but there is under situation that 《New Voice》 died to knock they to lose many popularity, will affect the implementation degree of plan. But now, this result without doubt is best, so-called has been shocking but not dangerous. Actor's pay of key Zhang Ye in 《I Am a Singer》 also they imagine must be much more, also was extremely paid attention, huge attention that therefore program produces also very much smoothly superimposed on Zhang Ye with popularity this is their finally goal, this was more important than anything. 这边开起了庆功宴,自打昨天央视一套宣布《新声音》更换播出时间后,他们之前登顶计划的第四步就可以说是提前宣告成功了,没了这个最大的竞争对手,没了《新声音》搅局和分摊人气,已经没人挡得住他们了。说实话,工作室的人最开始还是提心吊胆的,都知道歌唱类节目在这种时候不是一个最好的选择,哪怕是收视率不错,但有《新声音》死磕的情况下他们还是会损失不少人气,会影响到计划的实施程度。而现在,这个结果无疑是最好的了,所谓有惊无险吧。关键张烨在《我是歌手》中的戏份也比他们想象中的要多得多,也非常受关注,于是节目产生的巨大关注度与人气也很顺利地叠加到了张烨身上这是他们最终的目的,这比什么都重要。 0 : 00 pm, the national Celebrity rating list renewed. 今天夜里零点,全国明星评级榜单已经更新了。 Chen Guang rushes to the B-list front row. 陈光冲上二线前列。 Panting Zhao Wuliu re-enters the list, in the D-list position. 过气的赵五六重回榜单,在四线位置。 The rank of He Huan rose six positions. 何涣的排名上升了六个名次。 Amy more walks in B-list is higher. amy在二线越走越高。 Xiaodong is the same with Chen Guang, was very near to A-list. 小冬和陈光一样,离一线很近了。 Zhang Xia Grandma is in all people popularity explodes biggest one, the span is shocking, overnight, Grandma Zhang promoted B-list directly, must know, although Zhang Xia was the populace familiar face, on year after year Spring Festival, everybody also knew her, may because of the audience reason, Grandma Zhang be three D-list about popularity, the older generation person very much has liked her, but almost did not have fans in the middle-aged community, before this was also created Grandma Zhang, continuously the tepid reason. 张霞奶奶是所有人里人气爆最大的一个,跨度让人震惊,一夜之间,张奶奶直接晋升二线了,要知道,张霞虽然是个大众熟脸,年年上春晚,大家也都认识她,可因为受众原因,张奶奶一直都是三四线左右的人气,老一辈儿人很喜欢她,但在中青年群体里却几乎没有粉丝,这也是造成张奶奶之前一直不温不火的原因。 But this time in singing by 《I Am a Singer》, the Zhang Xia song and art or technique of singing has subverted the imagination of all people simply, in addition that also a little fashionable silver, small young has become old woman's fans, this is causes Grandma Zhang one night to explode the red reason. Naturally, this exploding red is the Zhang Xia for dozens years the accumulation on skill and image, various conditions crowd together the miracle that directs, others are not good. 可这次凭借《我是歌手》中的演唱,张霞的歌曲和唱功简直颠覆了所有人的想象,加上那一头还有点时尚的银,很多小年轻都成了老太太的粉丝,这就是造成张奶奶一夜爆红的原因。当然了,这种爆红是张霞几十年来功力与形象上的积累,各种条件凑在一起才引的奇迹,别人可不行。 As for Zhang Ye? 至于张烨？ He ranks has not moved as before. 他排名依旧没动。 A-list first was very long. 一线第一已经很久了。 Some people looked casually that directly slightly passed. However, if the person with high aspirations point opens the Zhang Ye name following popularity statistics value presently, when this digit ascend the summit A-list the digit with him completely was just different, grew almost one time, has cast off following A-list other Celebrity by far, but he to the distance of that seven A-list seats, will not before early have, was so remote! When all people and all media have not realized, Zhang Ye has been quietly has pulled closer and disparities between that seven people slowly! 有些人随便一看,就直接略过去了。但是,如果有心人点开张烨名字后面的人气统计数值就会现,这个数字已经和他刚刚登顶一线时的数字完全不一样了,增长了几乎一倍有余,已经远远甩开了后面一线的其他明星,而他离那七个一线座位的距离,早没有之前那么遥远了！在所有人和所有媒体都没有意识到的时候,张烨已经悄无声息地慢慢拉近了和那七个人间的差距！ After the food. 饭后。 The studio people sit together. 工作室众人坐在一起。 Zhang Ye asked: „Also misses far?” 张烨问道:“还差多远？” Ha Qiqi takes the data saying: „Overtook much, but also misses much.” 哈齐齐拿着数据道:“追上了不少,但也差不少。” Zhang Zuo said with a smile: „Possibly is because that seven seat too many years have not moved, everybody was ingrained, thinks coming up that nobody sits, therefore the media have not paid attention, while this opportunity, we happen to can defeat the enemy by a surprise attack, hits their one to be caught off guard.” 张左笑道:“可能是因为那七个座位太多年没动过了,大家都已经根深蒂固,认为没人坐的上去,所以媒体也还没关注过来,趁着这个机会,咱们正好可以出奇制胜,打他们一个措手不及。” Wu Yi is secretly happy, „, they have not thought.” 武易偷乐,“是啊,他们还没觉呐。” Tong Fu said excitedly: „Can implement fifth?” 童富兴奋道:“要实施第五步了？” Ha Qiqi nods, „I thought that was the time.” 哈齐齐点点头,“我觉得是时候了。” „Um, I agreed.” Zhang Zuo looked at the date, „this time node, before us, that point that plans, should be able to start.” “嗯,我同意。”张左看了一下日期,“这个时间节点,正是咱们之前计划的那个点,应该可以开始了。” Ha Qiqi asked that „Leader Zhang, you do record that side program busy?” 哈齐齐问,“张导,您录节目那边忙吗？” Zhang Ye smiles, „, on the stock rail, has been able to set aside some time fortunately.” 张烨笑笑,“还好吧,已经上正轨了,能腾出一些时间。” Ha Qiqi blinks, „that you may probably be busy at a point slightly.” 哈齐齐眨眨眼,“那您可要稍微忙一点了。” Zhang Ye um one, „the ascend the summit plan is I raises, I decide, at that moment starting from, we did not have what rest time, regarding this point, I can also not have the psychology to prepare? Which brands planned to select? Has me to be familiar? Familiar does fortunately, does not have the contact was more troublesome.” 张烨嗯了一声,“登顶计划是我提出来的,我拍板的,那一刻开始,咱们就没有什么休息时间了,对于这一点,我还能没有心理准备？计划圈定了哪些品牌？有我熟悉的吗？熟悉的还好做一点,没有过接触的就麻烦一些了。” Ha Qiqi puts out a document, gives Zhang Ye, „before , you make program time, we already preliminary and these companies contacted, naturally, is only the initial contact, has not talked over thoroughly anything, are too many about your rumor, some are also quite negative, therefore we need a familiar process with them. Some brands are very interested to you, but the big brand has the fixed Celebrity spokesman, perhaps not quite talks about, brand that especially that several Heavenly King Heavenly Queen/days later represented, it is estimated that was very difficult to gnaw, can only try one's luck.” 哈齐齐拿出一份文件来,递给张烨,“之前您做节目的时候,我们就已经初步和这些公司接触了,当然,只是初步接触,没有深谈什么,关于您的传言太多,有些也比较负面,所以咱们需要和他们有一个熟悉的过程。有些品牌对您很有兴趣,但很多大品牌都有固定的明星代言人,恐怕不太好谈,尤其那几个天王天后代言的品牌,估计是很难啃下来的,只能碰运气了。” Zhang Ye said: „First arranges in order a list.” 张烨说:“先列一个名单吧。” Ha Qiqi said: „Good.” 哈齐齐道:“好。” Tries one's luck? 碰运气？ This is not the Zhang Ye style! 这不是张烨的风格！ Since must play, that must play a ticket to be big! 既然要玩,那就得玩一票大的！ The ascend the summit plan is from beginning to end one snap ring point of one for the goal plan that Zhang Ye ascend the summit A-list designs, first step for the second step, second step to third laying the foundation, but fourth step variety program, is for fifth step is making actually also the service, to let Zhang Ye brushes full popularity on the television, increases continues the sensitometry, increases him the rallying point on television screen, with the aim of letting fifth step smoother completion! 登顶计划是从头到尾一环扣这一环的一个为了张烨登顶一线而设计出来的目标计划,第一步是为了第二步,第二步是给第三步打基础,而第四步的综艺节目,其实也是在为第五步做服务,是为了让张烨在电视上刷满人气,增加持续曝光度,增加他在电视屏幕上的号召力,以便让第五步更顺利的完成！ The fifth plan is snatches to represent! 第五步计划就是抢代言！ Why chooses this time node? 为什么选择这个时间节点？ Because under this time, representing of big brand soon will have expired, at least 78 count numbers loudly represented the project and related Celebrity contract must expire one after another, some represent also will possibly renew a contract, but some may not be uncertain, therefore this window time was very important! 因为这个时间下,很多大品牌的代言都即将到期了,至少有78家数得上号的大代言项目和相关明星的合同要接连到期,有的代言可能还会续约,但有些可就不一定了,所以这个窗口期很重要！ Some ordinary representing do not need to snatch regarding these B-list above Celebrity, some poor representing advertisement, even a little Celebrity of wrist will not meet slightly, many does not want to money, only then some panting Celebrity or the new talented people are willing to make this money. 一些普通的代言对于那些一二线以上的明星来说是不需要抢的,一些差一点的代言广告,甚至稍微有一点腕儿的明星都不会接,给钱多也不愿意,只有一些过气的明星或者新人才愿意赚这个钱。 But also representing A-list Star of some big brands must snatch, this is not only the issue of money, some brands regarding promoting Celebrity popularity and sensitometry have the tremendous assistance, did not say other, said that looks like the Brain Gold this filthy rich healthy product first brand the enterprise, one year throws several million to buy the advertisement position in major TV station conveniently, others do not love dearly, 《I Am a Singer》 title on flower 200 million, but after each time Brain Gold television 15 seconds of advertisement broadcasts, will have Zhang Ye scene, Beijing Broadcasting Station has him, Shanghai has him, Hunan also has him. 但还有一些大品牌的代言就连一线明星也是要抢的,这不仅仅是钱的问题,有些品牌对于提升明星的人气和曝光度也是有巨大帮助的,不说别的,就说像脑黄金这种财大气粗的保健品第一品牌的企业,一年随手扔出去几千万在各大电视台买广告位置,人家一点也不心疼,《我是歌手》的冠名就花了两个亿,而每次当脑黄金电视15秒的广告播出后,都会有张烨的镜头,北京台有他,上海台有他,湖南台也有他。 Why? 为什么？ Because Brain Gold bought advertisement! 因为脑黄金买广告了！ Because Zhang Ye is the Brain Gold brand spokesman! 因为张烨是脑黄金的品牌代言人！ Also made money, there is an enterprise to help to spread advertisement to brush the sensitometry, who do't can snatch? 又赚了钱,又有企业帮着铺广告刷曝光度,谁不得抢？ But some small company Sketch signs did not have this strength, even some counterfeit and shoddy products, advertisement manufactured the coarse point brand, instead will also draw the low Celebrity image and popularity, making the person look, humph, this broken did advertisement also meet? This must mix bad, therefore causes the common people also lowly to look at one to this Celebrity, thinks that you did not have the food wheel track, also will cause the Celebrity representing value to reduce, represented influence to reduce, other represent the company of brand also lowly to look at one, some good projects not to look for you. Therefore advertisement represented this circle water is very deep, good snatched the broken head, inferior was abegging, the size varied, the quality varied. 而一些小公司小品牌就没有这个实力了,甚至一些假冒伪劣产品,广告制作糙一点的品牌,反而还会拉低明星的形象和人气,让人一看,嚯,这破广告也接？这得混的多差啊,因此造成老百姓对该明星也会低看一眼,以为你真没饭辙了呢,也会造成明星的代言价值降低,代言影响力降低,其他代言品牌的公司也会低看一眼,一些好项目也不会去找你了。所以广告代言这一圈子的水还是很深的,好的抢破头,次的无人问津,大小不一,好坏不一。 But this time, Zhang Ye prepared the circle that browsed advertisement to represent! 而这一次,张烨准备涉猎广告代言的圈子了！ Do not despise popularity that the advertisement sensitometry brings, two possibilities are also nothing. 不要小看广告曝光度带来的人气,一个两个可能还算不了什么。 Three? 三个呢？ Five? 五个呢？ Eight? 八个呢？ Considers the common people to turn on the television every day, changes a stage is Zhang Ye, trades stage Zhang Ye again, so long as turns on the television to have Zhang Ye advertisement, so long as opens the video site to have the Zhang Ye picture, what concept this is? This is hard advertisement implantation of forcefully, is Zhang Ye popularity adds a fire sufficiently! 试想老百姓每天一打开电视,换一个台是张烨,再换一个台还是张烨,只要打开电视就有张烨的广告,只要打开视频网站就有张烨的照片,这是个什么概念？这就是硬广告的强行植入,足以为张烨的人气添上一把火！ This is ascend the summit plans the fifth step! 这就是登顶计划第五步！ If these step is completed, the ascend the summit plan will also be near the end! 如果这一步完成,登顶计划也将接近尾声！ Was getting more and more near to the day of being of great success!( To be continued.) 8 离大功告成的日子越来越近了！(未完待续。)8 ... ...