The struggle of advertisement business ended! 广告商之争结束了！ Following day, the war of publicity starts officially! 接下来的日子,宣传之战正式打响！ Many professionals and crowds look or one startled one for the first time or stare dumbfounded! 很多业内人士和围观群众都看得或一惊一乍或瞠目结舌！ „, Reads the People's Daily!” “哇,看人民日报！” „, 《I Am a Singer》 bought the advertisement page of today's People's Daily!” “靠,《我是歌手》把今天人民日报的广告页买了！” „This big writing skill? This how much money?” “这得多大的手笔啊？这得多少钱啊？” „Does not know that they will buy first party newspaper several Heavens/Days.” “不知道他们会买第一党报几天啊。” „, Everybody looks quickly, the advertisement page of national capital daily paper, Shanghai daily paper and eastern China morning paper all by 《New Voice》 buying, crap!” “诶,大家快看,京华日报、上海日报、华东晨报的广告页全被《新声音》给买了,我了个去！” „Milky Way forum page advertisement was occupied by 《I Am a Singer》!” “天河论坛页广告被《我是歌手》占了！” „Tt chat software started ball window, all was 《New Voice》!” “tt聊天软件开始弹窗了,全是《新声音》！” „These two Segment Group your mothers were insane!” “这两个栏目组都你妈疯了啊！” „Has not seen awfully has such not fought the publicity war!” “从没见过这么不要命打宣传战的！” „Filthy rich! Too he - mother - was filthy rich!” “财大气粗！太他-娘-的财大气粗了！” „Took, the entire country degenerated into the battlefield!” “服了,全国上下都沦为战场了啊！” „Was this variety largest ever publicity fights?” “这是综艺历史上最大规模的宣传战了吧？” „Big Qiu Duoda hate? This is really life and death!” “多大的仇多大的恨？这真是要你死我活啊！” „Hits, advertisement fights 《New Voice》 slightly to lose plans, looked that whom publicity fights to win!” “打吧,广告战《新声音》略输一筹,看宣传战谁能赢吧！” Major forums! 各大论坛！ Major publications! 各大报刊！ Major communications software! 各大通讯软件！ Without exception, all degenerates into the battlefield! 无一例外,全都沦为战场！ The publicity war affects very in a big way, was alarmed including the people of Music Circle film and television circle much, when because they prepare the publicity new special edition concert or the new movie, presently unexpectedly cannot buy the position, almost all heavyweight advertisement positions bought by 《New Voice》 and 《I Am a Singer》! The cinema world has been the recognition most has consumed since money the profession, the Celebrity presence price, the publicity expense, the manufacture investment, the investment of movie is in several trades is highest, who once thinks, this cinema world actually by two variety program daunting! 宣传战波及很大,连音乐圈影视圈的人都被惊动了不少,因为当他们准备宣传新专辑演唱会或新电影的时候,现居然买不到好位置了,几乎所有重量级的广告位都被《新声音》和《我是歌手》买走了！一直以来,电影圈才是公认最耗钱的行业,无论是明星出场价,宣传费用,制作投资,电影的投入都是几个行当里最高的,可谁曾想,这次电影圈却被两个综艺节目给吓住了！ How many advertisement has this bought? 这买了多少广告啊？ How many positions has this bought? 这买了多少个位置啊？ 10 million? 10000000？ 20 million? 20000000？ Only is this money, if takes only, sufficed their film and television circle to make a small cost the idol movie, were this group of people too also rich? Moreover was this just started? None who does not becomes your variety program production cost must spend to 200 million above? Does 200 million suffice to do? Sufficed them to invite Domestic best Director and best A-list actor makes a new year's film! Thinks of here, the professionals of film and television circle are unable to be calm! 光是这点钱如果单拿出来,都够他们影视圈做一部小成本的偶像电影了,这帮人也太有钱了吧？而且这还是刚刚开始？莫不成你们一个综艺节目的制作费用要花到两个亿以上吗？两个亿够干什么？够他们请国内最好的导演和最好的一线演员做一部贺岁片了啊！想到这里,影视圈的业内人士都无法淡定了！ Too exaggerated! 太夸张了！ Too scary! 太吓人了！ ... … Actually Beijing TV Station is unable to be calm. 其实北京电视台也无法淡定。 《I Am a Singer》 program group. 《我是歌手》节目组。 Hu Fei said fearful and apprehensive: „Zhang'er, has spent 10 million!” 胡飞心惊胆战道:“张儿,已经花了10000000了！” „Good, has not related.” Zhang Ye said indifferently: „We then buy the position!” “好,没关系。”张烨淡然道:“咱们接着买位置！” Brother Hou calls out in alarm said: „Also buys? Has this sufficed?” 侯哥惊呼道:“还买？这已经够了吧？” Zhang Ye shakes the head, „falls far short, since CCTV Channel 1 fights the publicity war with us, we cannot make them press, fights them, is not puts up the cash! Everybody should not be worried, the money of now spending, behind can several times of several times of gaining come back, must play plays one in a big way!” 张烨摇头,“差得远呢,央视一套既然跟咱们打宣传战,咱们就不能让他们压下去,跟他们打,不就是砸钱么！大家别担心,现在砸的这点钱,后面都能几倍几倍的赚回来,要玩就玩一个大的！” Da Fei dumbfounded , „may this too be also big!” 大飞哭笑不得,“可这也太大了！” Is somewhat big! 是有些大！ But all are worth! 但一切都是值得的！ The 《I Am a Singer》 biggest weakness has not accumulated, on his once Earth, 《I Am a Singer》 in the first quarter, in the second quarter, in the third quarter, the reputation was quarter by quarter bad, reason that because the popularity accumulation and popularity fired, Viewership Ratings was quarter by quarter the gratifying, entire net hit rate is also to actually turn grows. However Zhang Ye does not have this time, therefore this publicity effort must, he probably draw cash to pound publicity, he must let 《I Am a Singer》 since the first quarter first issue on the Viewership Ratings full house, has a run-away success! 《我是歌手》最大的弱点就是没有积累,在他曾经的地球上,《我是歌手》第一季,第二季,第三季,一季比一季口碑差,但因为人气积累和知名度打响的原因,收视率却是一季比一季喜人,全网点击量也是翻倍增长。但是张烨没有这个时间,所以这种宣传力度是必须的,他要拿钱把宣传砸出来,他要让《我是歌手》从第一季的第一期开始就收视率爆棚,一炮而红！ Before played was too small, «The Voice» was, 《A Bite of China》 was, 《King of Mask Singer》 was also, because the manufacture funds were limited, the publicity aspect as far as possible used on the blade by saving the production cost, but 《I Am a Singer》 Zhang Ye did not plan to do, the trust of Beijing satellite TV made him manufacture the funds not to have the upper limit, drew the Brain Gold the several million advertisement support of other 200 million title fees and many advertisement business, enabling him radically not to consider money the matter, moreover behind also had the authorized fee of video site, this has not sold! 以前玩的都太小了,《好声音》是,《舌尖》是,《蒙面歌王》也是,因为制作经费有限,宣传方面都是尽量用在刀刃上以节约制作成本,但《我是歌手》张烨不打算这么干了,北京卫视的信任让他制作经费没有上限,拉来脑黄金的两个亿冠名费和其他诸多广告商的几千万广告赞助,让他根本可以不考虑钱的事,而且后面还有视频网站的授权费呢,这还没卖呢！ Plays in a big way! 玩个大的吧！ Zhang Ye , etc., the ascend the summit plan could not wait! 张烨等不了了,登顶计划也等不了了！ 《I Am a Singer》 this grade of program was not only placed the great expectations by Beijing TV Station, is not only Zhang Ye for face-smacking CCTV Channel 1, for the fourth step of ascend the summit plan, Zhang Ye must brush fully in the variety domain his popularity by 《I Am a Singer》, ascend the summit shrine! 《我是歌手》这档节目不仅仅是被北京电视台寄予厚望,不仅仅是张烨为了打脸央视一套的,也是为了登顶计划的第四步,张烨要凭借《我是歌手》在综艺领域将他的人气刷满,登顶神坛！ Zhang Ye said: „Was right, manufactures Ferriz to branch out 2 million.” 张烨说道:“对了,制作费里分出2000000。” Xiao Lu asked: „Good, what does this money make?” 小吕问道:“好的,这钱做什么？” Zhang Ye said: „Pats promotional film.” 张烨道:“拍个宣传片。” Brother Hou one surprised, „promotional film? How many minutes?” 侯哥一愕,“宣传片？多少分钟的？” „About one minute.” Zhang Ye stuns the world. “一分钟左右吧。”张烨语出惊人。 All people of program group hold breath an cold air/Qi, „one minute? 2 million? Leader Zhang we?” 节目组的所有人都倒吸一口冷气,“一分钟？2000000？张导咱们不过了啊？” Zhang Ye told: „promotional film I am responsible for personally, I must use the best equipment, best manufacture personnel, best Special Effect exaggeration!” 张烨吩咐道:“宣传片我亲自负责,我要用最好的设备,最好的制作人员,最好的特效渲染！” „.” “呃。” „Good.” “好吧。” „You said any anything.” “您说什么就什么。” ... … Several Days Later. 几天后。 《New Voice》 promotional film drew a charge! 《新声音》的宣传片出炉了！ Looks is the big manufacture, has spent a lot of money, inside color and style have continued once the «The Voice» way, although does not have any fresh idea, but is very beautiful. 一看就是大制作,花了不少钱,里面的色彩和风格都是延续了曾经《好声音》的路数,虽然没什么新意,但很美。 The netizens highly praise! 网友盛赞！ „Good.” “不错哦。” „Anticipation broadcast!” “期待播出！” „promotional film is very attractive!” “宣传片很好看啊！” ... … One day later. 一天之后。 《I Am a Singer》 promotional film was also official! 《我是歌手》的宣传片也正式了！ Many people give special attention, because 《New Voice》 is any program, everybody early knew, the most people have looked at «The Voice», what Music kind of program many people but 《I Am a Singer》 is grade of radically is confused, many professionals do not know the circumstances of the matter, because Beijing TV Station in this aspect had not disclosed that too many news, the Zhang Ye program group has also requested the secret of certain limit, has not exposed including the Singer list of alliance, probably wanted mystically. Therefore under knowing nothing situation, everybody definitely anticipates to promotional film and curious! 很多人都特别关注,因为《新声音》是个什么节目,大家早都知道了,多数人都看过《好声音》,但《我是歌手》到底是一档什么样的音乐类节目很多人根本一头雾水,连很多业内人士都不知情,因为北京电视台在这方面并没有透露太多消息,张烨的节目组也一直要求一定限度的保密工作,连加盟的歌手名单都没有曝光,好像就要神秘到底了。所以在一无所知的情况下,大家对宣传片肯定是期待和好奇的！ Late eight points. 晚八点。 Beijing Satellite TV broadcasts. 京城卫视播。 Mother Father turns on the television. 老妈老爸打开电视。 Chen Guang Fan Wenli sits in the living room. 陈光范文丽坐在客厅。 Xiaodong and a Amy face anticipation. 小冬和amy一脸期待。 Industry in many people watch on time. 业内不少人准时收看。 Background Music, picture came out easely! 背景音乐悠然而起,画面出来了！ Then is Zhang Ye is full of magnetic voice: 然后是张烨充满磁性的嗓音: „Voice that a person drops down.” “一个人倒下的声音。” „Compared with growth of one group of people, thunders.” “比一群人的生长,更轰鸣。” „A person moment despair.” “一个人一刻的绝望。” „Means that one time died.” “就意味着,一次死去。” „Life was renewed, commits suicide?” “生命是被更新,还是自尽？” „Only lies in each instant choice and decision.” “只在于每一个刹那的选择和决定。” „Music is not the goal, but is one type living condition.” “音乐不是目的,而是一种活着的状态。” „Please suspect me!” “请怀疑我！” „Scoffs me!” “耻笑我！” „Injures me!” “伤害我！” „I use the back, expressed best wishes to life.” “我用背影,向人生致意。” „Why can sing? For we no longer are afraid.” “为什么要唱歌？为了我们不再害怕。” „Music is dauntless.” “音乐无畏。” „I, yes, song, hand!” “我,是,歌,手！” Short 52 seconds of promotional film broadcast quickly! 短短52秒的宣传片很快播完了！ However first time watched this promotional film person, the expression that on the face exclaimed in surprise actually continues to be very long, the picture, the color, Special Effect, dubbing, was too fierce! 但是第一时间观看这部宣传片的人,脸上惊叹的表情却持续了很久,画面,色彩,特效,配音,都太厉害了！ 《I Am a Singer》 promotional film one searched for the list in hotly! 《我是歌手》宣传片一下就上了热搜榜！ On Weibo is flooding the praise and shock! 微薄上充斥着赞美和震撼！ „It was good!” “太棒了啊！” „Which this is promotional film!” “这哪儿是宣传片啊！” „Right, too art! Each picture can make tabletop!” “没错,太艺术了！每个画面都能做桌面啊！” „Fine, succinct, art, really certainly!” “精致,简洁,艺术,真绝了！” „Zhang Ye makes this type of thing is really a skilled person!” “张烨做这种东西真是把好手！” „This saw the level!” “这就看出水平了啊！” „Duan words are joined to the picture and Music, hears my burning with passion really!” “那段话配上画面和音乐,真听得我热血沸腾！” „Was much better compared with 《New Voice》 promotional film! Has flung their two streets!” “比《新声音》宣传片好多了！甩了他们两条街啊！” „Pū, publicity fights, 《New Voice》 lost probably!” “噗,宣传战上,《新声音》好像又输了！” „Loses is not resentful! Zhang Ye is Zhang Ye!” “输的不怨！张烨就是张烨啊！” „Anticipated 《I Am a Singer》 more and more!” “越来越期待《我是歌手》了！” „Clashes this promotional film, program must look!” “就冲这宣传片,节目必看！” Discusses one piece! 热议一片！ Many professionals could not bear the point approve! 很多业内人士都忍不住点赞了！ A famous advertisement Director Weibo sound: „Splendid peerless promotional film!” 一个著名广告导演微薄声:“一部精彩绝伦的宣传片！” Shanghai television station program Director: „Looked six, truly is the art.” 上海电视台一节目导演:“看了六遍,确实是艺术。” One is not very well-known movie Director: „Can make this grade of artistic promotional film person with this striving for perfection manner, program that makes will definitely not miss.” 一不是很知名的电影导演:“能用这种精益求精态度做出这等艺术宣传片的人,做出来的节目肯定不会差。” promotional film was hot! 宣传片火了！ Hot does not have the indication! 火的根本毫无征兆！ Hot radically is unreasonable! 火的根本没有道理！ In comparison, 《New Voice》 promotional film was dim! 相比之下,《新声音》的宣传片则黯淡了许多！ Did not say that 《New Voice》 promotional film is not good, but everything fears the contrast, one compared with, many disparities appeared! Said accurately that this was not 《New Voice》 has lost to 《I Am a Singer》, but was the 《New Voice》 promotional film manufacture Director level, was too big with the Zhang Ye disparity! 不是说《新声音》的宣传片不好,可凡事就怕对比,一比之下,很多差距就显现出来了！准确的说,这不是《新声音》输给了《我是歌手》,而是《新声音》宣传片的制作导演的水平,跟张烨的差距太大了！ The fund input is different! 经费投入也不一样！ How much money former's has promotional film spent? 前者的宣传片花了多少钱？ Tens of thousands? 几万？ Hundreds of thousands? 十几万？ But latter? 而后者呢？ The thing that the entire 2 million investments, pat can be the same! 整整2000000的投入,拍出来的东西能一样么！ ... … Beijing Broadcasting Station. 北京台。 《I Am a Singer》 program group. 《我是歌手》节目组。 Xiao Lu laughs, „won! Also won!” 小吕大笑,“赢了！又赢了！” Brother Hou said: „This film was too splendid!” 侯哥道:“这片子太精彩了！” Da Fei said: „2 million? This money Zhi!” 大飞道:“2000000？这钱值了！” „Heat searched for the list third!” Han Qi occurred simultaneously pleasantly surprised! “热搜榜第三了！”韩琦惊喜交加！ Hu Fei was nodding to Zhang Ye. 胡飞对着张烨点了点头。 Zhang Ye shows a faint smile, this promotional film is he carefully chooses, came from on his Earth 《I Am a Singer》 fourth quarter promotional film, on the whole not too momentous change, but on the picture and Music, Zhang Ye added the designs as well as Special Effect of many one's own, making the visual impact greatly, is more powerful, each each detail repeatedly was deliberated, otherwise could not spend 2 million! 张烨微微一笑,这个宣传片是他精心挑选的,来自于他那个地球上《我是歌手》第四季的宣传片,大体上并没有太大变动,但画面和音乐上,张烨加了很多自己的设计以及特效,让视觉冲击变得更大,更有力,每一帧每一个细节都被反复推敲,不然也花不了2000000！ Everything is ready! 万事俱备！ Now records on the difference officially! 现在就差正式录制了！ Industry in the highest title fee, industry in the highest cost of production, industry in the highest publicity fee, various types industry in most on 《I Am a Singer》 this column program, Zhang Ye have used fully, does not want to leave behind any regret, the oath must build to keep off the milestone -type Royal Rank variety 《I Am a Singer》!( To be continued.) 8 业内最高的冠名费,业内最高的制作费,业内最高的宣传费,各种业内之最都在《我是歌手》这栏节目上了,张烨已经用出了全力,不想留下任何遗憾,誓要把《我是歌手》打造成一挡里程碑式的殿堂级综艺！(未完待续。)8