Next day.
次日。In the morning.
上午。Beijingstewin thick gravyhall.京城一家卤煮馆儿。Thistimepersonare quite few, is going to work, the shop ownerjustopened the door, but alsodoes not have the customer, outsidetakes a stroll a Dai Mojing'syouth.
这个时间人比较少,都在上班,店家刚开门,还没有顾客呢,外面就溜溜达达进来一个戴墨镜的青年。
The bossis sharp-eyed, „, Zhang Ye!”
老板眼尖,“啊,张烨!”Severalwaiteralsoeyesshine, „Zhang Ye?”
几个伙计也眼睛放光,“张烨?”Zhang Yesaid with a smile: „Opened the door the boss?”张烨笑道:“开门儿了吗老板?”„Opened!” The bossis wild with joy, „Teacher Zhangyour honorable selfvisit, do youhavetimetoday? The newssaid that youmakenewprogram!”
“开了开了!”老板欣喜若狂,“张老师大驾光临啊,您今天怎么有时间啊?新闻都说您做新节目呢啊!”Zhang Yehe hesaid with a smile: „Yes, madepersonto discuss a matter.”张烨呵呵笑道:“是啊,约了人谈点事。”Oldplank road: „Yoursuchbigstatus, howcomes our smallhall, reallyletsouryou honor my humble home, youquickininvited.”
老板道:“您这么大身份,怎么来我们这小馆儿啊,实在让我们蓬荜生辉啊,您快里面儿请。”Zhang Yefinds a placeto sit down, „before me, has eaten, yourhereis very authentic, butIhad not become famousat that time, youdefinitelydo not knowme.”张烨找个地方坐下,“我以前就来吃过,您这儿挺正宗的,不过那时候我可没成名,您肯定不认识我。”hearword, bosswithhittingfull of energy of chickenblood!
闻言,老板跟打了鸡血似的精神抖擞!
Does Zhang Yecomemy familyto eat?张烨来我家吃过?Alsolikesmy family?
还喜欢我家这一口儿?Thismustpass on, are theyhot?
这要传出去,他们岂不是要火?At this time, Brain Goldgroup presidentWu MoandWu Zeqingnephewposterior crushas also come, „, Brother Zhang, did youarrive? Selected?”
这时,脑黄金集团董事长吴默、吴则卿的侄子后脚儿也进来了,“哟,张哥,您都到了?点了吗?”„Does not have, thisdoes not wait foryou.”
“没呢,这不等你呢么。”„Iwantlarge bowl, puts the intestines.”
“我要个大碗儿,多放肠。”„Good, mysmallbowl, does not put the vinegar, puts the garlic.”
“好,我小碗儿,不放醋,多放蒜汁。”
After the bossgot uppersonallykitchen, „Alright, pleasegoodyourtwo.”
老板亲自上了后厨,“得嘞,请好儿吧您二位。”Hisalsoverybureauair/Qi, on the quietofficially informedonewith the waiter, saw a waiterto pass the doorclosing, has not done businessoutward, reserved all seats for a performancetoZhang Ye.
他还挺局气,跟伙计悄悄知会了一声,就见一个伙计过去把店门给关了,不对外营业了,给张烨包场了。
The stewin thick gravycame.
卤煮来了。Theyuses the chopstickswhilespoke.
俩人一边动筷子一边说话。Zhang Yeeats the lunghead, „《I Am a Singer》naming rights, meets?”张烨吃口肺头,“《我是歌手》的冠名权,接不接?”„Yournewprogram?”
“你新节目?”„Right.”
“对。”„Goodprogram?”
“好节目?”„Definitelygoodwork, otherwisecanleaveyou?”
“肯定好活儿,不然能留给你?”„Let alone, Ireallyam interested.”
“别说,我还真有兴趣。”„Thatchatted.”
“那就谈谈。”„How many does titlespend?”
“冠名费多少?”„200 million.”
“200000000。”„Hou, do youwantmyownlife?”
“嚯,您要我亲命啊?”„Are not many, solidprice.”
“不多,实在价儿。”„Aren't youmany? Whichvariety do youseeto have the previous200 milliontitles? 150 millionarehistoric records, is the 《King of Mask Singer》creation!”
“你还不多啊?你见哪个综艺有上200000000的冠名?150000000是历史记录啊,还是《蒙面歌王》创造的!”„Didn't youtakemeto look forothers?”
“你不接我找别人了啊?”„Yourmanysmall advantage.”
“你多少便宜点啊。”„200 millionyoucould not owe, yourcompany the healthy productprofessionfirst, do 200 million th alsocalculate the matternow? A halfyeargained, has met the 《I Am a Singer》title, Imadeyoursales volumeturnonetime. Before the «The Voice»first quartertitlefeewantedyouronehundred million, how many have yougained?”
“200000000你亏不了,你公司现在保健品行业第一,200000000还算事儿?半年就赚出来了,接了《我是歌手》冠名,我让你销量翻一倍。之前《好声音》第一季的冠名费才要了你一个亿,你赚了多少?”„Oh, cannotsuchratio.”
“哎呀,不能这么比嘛。”„Meets?”
“接不接?”„, Ihave recognizedline!”
“得,我认了行吗!”„Turns headIto make the persontakecontracttoyou.”
“回头我让人把合同拿给你。”Then, the stewin thick gravy of smallbowlalsofinished eating.
说完,小碗儿的卤煮也吃完了。Zhang Yesets out saying: „Boss, how muchmoney?”张烨起身道:“老板,多少钱?”„Altogether45.” The bossshoutedshouts to clear the way.
“一共45。”老板吆喝道。Zhang Yefishes out the walletto leavemoney, turns aroundto walk.张烨摸出钱包放下钱,转身就走。Wu Mois speechless, „walked?”吴默无语,“就走了啊?”Zhang Yebeckons with the handat the back of the body, „onepile of matters, are busy.”张烨背着身摆摆手,“一堆事儿,忙着呢。”Wu Moroll one's eyes, dumbfounded said: „Good, did twohundred millionbusinessaskmeto eat the stewin thick gravy of more than 20dollarsyoualsofirstto walk?.”Helowers the headone's ownto continueto eat.吴默翻白眼,哭笑不得道:“好嘛,两个亿的买卖就请我吃顿20多块钱的卤煮你还先走了?得。”他低头自己继续吃。Zhang Yeis impolitewithhimnow, Brain Goldledin the healthy productmarket, isindustryin the firstbrand, earnsmore and more, inthishas certainly the Zhang Yemerit, he earliest givesadvertisement that Wu Morepresented, wasafterward the «The Voice»naming rights, gave the Brain Goldgroupto bring the large revenue, madeonealmostbe on the verge of the bankrupt the small businessto turn intoto move the healthy productleadershipbrand of nationovernight, this was also Wu Mo and Zhang Yepersonal friendshipverygoodreason. Naturally, whatis most essentialisWu Mois the Wu Zeqingnephew, after Zhang YeandWu Zeqingmarry, Wu Momustcall a Zhang Yeuncleaccording to the rank, Zhang Yenaturallycannotbe politewithhim.张烨如今可不跟他客气,脑黄金在保健品市场已经遥遥领先,是业内第一的品牌,赚得越来越多,这里面当然有张烨的功劳,无论是他最早给吴默代言的广告,还是后来《好声音》的冠名权,都给脑黄金集团带来了巨大收益,也让一个几乎濒临破产的小企业一夜之间变成了名动全国的保健品领导品牌,这也是吴默和张烨私交很好的原因。当然,最关键的是吴默是吴则卿的侄子,等张烨和吴则卿结婚后,吴默按照辈分得叫张烨一声姑夫,张烨自然不会跟他客气了。Naturally, thismatterWu MoIhave not known.
当然,这件事吴默本人还不知道。
...
…Another side.
另一边。CCTV Channel 1.央视一套。Being in chaotic situation that the appearance that 《New Voice》programgroup, peoplestarting from yesterdayonbeing critical situation, everyone is busy, hurrieddoes not selectbusily, is not they are not calm, butwasopponent was too formidable, facing the Zhang Yegiven name, programgroupnobodydaresto neglect the moment!《新声音》节目组,众人从昨天开始就一副如临大敌的样子,每个人都忙的鸡飞狗跳,慌不择忙,不是他们不淡定,而是对手实在太强大了,面对张烨的名号,节目组没有人敢怠慢一刻!„advertisement of Dong Rivertook!”
“东河的广告拿下了!”„Good! Doeswell!”
“好!干得好!”„Happymineral springalsotookadvertisement!”
“乐乐矿泉也拿了一个广告!”„Does titlebusinessdo?”
“冠名商搞下来没有?”„Is waiting for the news, that sidein the counter-offer!”
“正在等消息,那边在还价!”„It is not goodagainlooks!”
“不行就再找啊!”„Could not find, canleave the scope of consumptionbiggroup that more than hundred millionname, breaks off the fingeralsoto be ableseveralsuchtwenty!”
“找不到了,能出一个亿以上冠名的消费领域的大集团,掰着手指头也就能数出那么二十几家啊!”„Heard that side《I Am a Singer》is also snatching the advertisementbusiness!”
“听说《我是歌手》那边也在抢广告商!”„Does their grade of newcolumn, howstrugglewithus?”
“他们一档新栏目,怎么跟咱们争?”„Butmanyadvertisementbusinesswere snatchedbythem, that beforewe discussed that alsoby《I Am a Singer》skidding!”
“可是很多广告商都被他们抢了,之前咱们谈下来的一个,也被《我是歌手》给撬走了!”„Was too shameless!”
“太无耻了啊!”„Theirhowthis?”
“他们怎么这样?”„Doesn't thisdestroy the guild regulations?”
“这不是破坏行规吗?”Suddenly, programgroupVice-Directorwalks, announcedinspiredloudly: „With! The naming rightstook! 1.6hundred million!”
忽然,一个节目组副导演走进来,振奋地大声宣布道:“拿下来了!冠名权拿下了!1.6个亿!”„!”
“啊!”„Good!”
“太好了!”„1.6? Sky-high price!”
“1.6?天价啊!”„Thiswasbreaks the record!”
“这是破纪录了啊!”„Thistimecanrun over《I Am a Singer》!”
“这次可以压死《我是歌手》了!”„Hahahaha, is higher than the 《King of Mask Singer》titlefee!”
“哈哈哈哈,比《蒙面歌王》的冠名费还要高啊!”„Thiswasindustry is unprecedented!”
“这是业内前所未有了!”„Immediatelylets out the news!”
“马上把消息放出去!”„Yes, leadership!”
“是,领导!”
The newspassed on!
消息传出去了!Industryinvibrates!
业内震动!Peopleexclamation!
民众惊叹!《New Voice》titlefee160 million?《新声音》冠名费160000000?Thistitlefeeseemsas if programqualityanythinghas not related, looks likedoes not pullto relatewithViewership Ratings, in factnot so, thisis a veryimportantsignal and windvane, the person who becausedoes the capitalwas too astute, the titlefeealsomeans that grade of programby the degree that the capitalfavors, sinceothersdaretoonehundred million, thatto show that thistitlewill go far beyondthisdigitfor the income that theywill bringin the future.
这种冠名费看上去似乎和节目质量没什么关系,看上去好像和收视率扯不上联系,实际上则不然,这是一个很重要的信号和风向标,因为搞资本的人太精明了,冠名费也意味着一档节目被资本看好的程度,人家既然敢给一个多亿,那就证明这个冠名将来为他们带来的收益会远远超过这个数字。《New Voice》was pushed up the wave crestagain!《新声音》再次被推上浪尖!《New Voice》Segment Groupalsobecame famous!《新声音》栏目组也出名了!Manyprofessionals and netizensare discussing the sky-high pricetitlefee of thisbreaking the record!
不少业内人士和网友都在热议这个破纪录的天价冠名费!Butwhen the CCTV Channel 1preparationcelebrateswantonlywinsfirstplans, onBeijing TV Stationofficialweiboblew out an astonishingnews!
可就在央视一套准备大肆庆祝先胜一筹的时候,京城电视台的官方微博上爆出了一则惊人的消息!
The 《I Am a Singer》naming rightsflowerfalls the Brain Goldgroup!《我是歌手》冠名权花落脑黄金集团!advertisementtitlefee: Twohundred million!广告冠名费:两个亿!
The professionalswere scared!
业内人士吓傻了!
The peoplewere also startleddumbfoundedly!
民众也被惊得目瞪口呆!„Fuck!”
“我草!”„Was Brain Goldinsane?”
“脑黄金疯了?”„Twohundred million? Money that his mothergaleblows?”
“两个亿?这他妈大风刮来的钱吗?”„Yes, thismoneyresemblesBaito come is the same!”
“是啊,这钱好像白来的一样啊!”„Isn't Brain Gold the «The Voice»first quartertitlebusiness? Howmeaning? 《New Voice》 didn't theycontinuename? InsteadthrewtoBeijing Television Station?”
“脑黄金不就是《好声音》第一季的冠名商吗?怎么个意思?《新声音》他们不延续冠名了?反而投给北京电视台了?”„Coming backcost that twohundred millionreceivereally?”
“两个亿真收的回来成本吗?”„Devil knows, this were also too many!”
“鬼才知道啊,这也太多了啊!”„Broke the record?”
“又破纪录了?”„CCTV Channel 1160 millionIthinkscary, finallyin an instantcame a 200 milliontitle? MyHeavens/Days! Doesn't thislive?”
“央视一套的160000000我都觉得吓人啊,结果转眼就来了一个200000000的冠名?我的天啊!这不过日子了啊?”„CCTV Channel 1face-smacking!”
“央视一套惨遭打脸啊!”„Pū, Zhang Yeexceeded!”
“噗,原来还是张烨技高一筹!”„《New Voice》lost to《I Am a Singer》together!”
“《新声音》还是输给《我是歌手》一道了!”„Gavetwohundred millionmeto goreally?”
“真给了两个亿啊我去?”„Does not dareto believe!”
“不敢置信!”
The mediaare astonished!
媒体惊愕!CCTV Channel 1was also scared!央视一套也傻眼了!In the 《New Voice》programgroupresoundsscolds the soundinnumerably!《新声音》节目组内响起无数骂声!„Why!”
“凭什么啊!”„Twohundred million?”
“两个亿?”„Brain Goldwas insane!”
“脑黄金疯了啊!”„They, it is fortunate thatdies!”
“他们得亏死!”„Grade of newprogram, whatperformancedoes not have, daresto givethese manytitlefees?”
“一档新节目,什么表现都没有,敢给这么多冠名费?”
The peopleare incomprehensible, has a frustration, thought that byZhang Yeplaying, themannouncedin high spirits the one's owntitlefeehas broken the record, resulta halfhourhas not arrived, by the 《I Am a Singer》programgrouptoface-smacking, thisattackobviously was too been big, manypeopledid not accept!
众人都不可理解,也生出一种挫败感,觉得被张烨给耍了,他们兴冲冲地宣布自己冠名费破纪录了,结果半个小时都没到,就被《我是歌手》节目组给打脸了,这种打击显然太大了,很多人都接受不了!Why?
为什么?Why?
凭什么?Theirinnermost feelingswere askingthisquestion.
他们内心都在问这个问题。CCTVtwosets of vice-Directorpassed by chance, has met《New Voice》Segment GroupseveralDirector.央视二套的一个副总监恰巧路过,碰见了《新声音》栏目组的几个导演。《New Voice》Chief Directorsighedangrily said: „Director He.”《新声音》总导演叹气道:“何总监。”WhatDirectorasked: „How?”
何副总监问道:“怎么了?”Chief Directorsaid: „All right.”总导演道:“没事。”WhatDirectorrelateswithhimalsowell, the opposite partyis the person who heleads, „was all righthas the matter.”
何副总监跟他关系还不错,对方就是他带起来的人,“没事就是有事了。”Chief Directorhesitant, said: „Does not know where lost.”总导演犹豫了一下,说道:“就是不知道输在哪儿了。”WhatDirectorhas a look attheynottooattractivecomplexion, shook the head, cannot bearsay: „Whodo not forgetyouropponentis, televisionvarietyfirstDirector, the Viewership Ratingshighestrecord and titlefeehighestrecord, ishemaintains, heis a Domestictelevisionvarietycirclebiggestgold-lettered signboard, did not saypolitelythat‚Zhang Ye’thesetwocharactersonvaluetwohundred million, whereyouloseare not injust.”
何副总监看看他们不太好看的脸色,摇了摇头,忍不住说道:“别忘了你们的对手是谁,电视综艺界第一导演,收视率最高纪录、冠名费最高纪录、都是他保持的,他是国内电视综艺圈最大的一块金字招牌,不客气的说,‘张烨’这两个字就值两个亿,你们输在哪儿也不冤。”Chief Directorforced smile.总导演苦笑。Zhang Ye?张烨?Reallylives up to reputation!
果然名不虚传!Thisperson was too formidabe!( To be continued.)
这种人真的太难对付了!(未完待续。)
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