Next day. 次日。 In the morning. 上午。 Beijing stewin thick gravy hall. 京城一家卤煮馆儿。 This time person are quite few, is going to work, the shop owner just opened the door, but also does not have the customer, outside takes a stroll a Dai Mojing's youth. 这个时间人比较少,都在上班,店家刚开门,还没有顾客呢,外面就溜溜达达进来一个戴墨镜的青年。 The boss is sharp-eyed, „, Zhang Ye!” 老板眼尖,“啊,张烨！” Several waiter also eyes shine, „Zhang Ye?” 几个伙计也眼睛放光,“张烨？” Zhang Ye said with a smile: „Opened the door the boss?” 张烨笑道:“开门儿了吗老板？” „Opened!” The boss is wild with joy, „Teacher Zhang your honorable self visit, do you have time today? The news said that you make new program!” “开了开了！”老板欣喜若狂,“张老师大驾光临啊,您今天怎么有时间啊？新闻都说您做新节目呢啊！” Zhang Ye he he said with a smile: „Yes, made person to discuss a matter.” 张烨呵呵笑道:“是啊,约了人谈点事。” Old plank road: „Your such big status, how comes our small hall, really lets our you honor my humble home, you quick in invited.” 老板道:“您这么大身份,怎么来我们这小馆儿啊,实在让我们蓬荜生辉啊,您快里面儿请。” Zhang Ye finds a place to sit down, „before me, has eaten, your here is very authentic, but I had not become famous at that time, you definitely do not know me.” 张烨找个地方坐下,“我以前就来吃过,您这儿挺正宗的,不过那时候我可没成名,您肯定不认识我。” hear word, boss with hitting full of energy of chicken blood! 闻言,老板跟打了鸡血似的精神抖擞！ Does Zhang Ye come my family to eat? 张烨来我家吃过？ Also likes my family? 还喜欢我家这一口儿？ This must pass on, are they hot? 这要传出去,他们岂不是要火？ At this time, Brain Gold group president Wu Mo and Wu Zeqing nephew posterior crus has also come, „, Brother Zhang, did you arrive? Selected?” 这时,脑黄金集团董事长吴默、吴则卿的侄子后脚儿也进来了,“哟,张哥,您都到了？点了吗？” „Does not have, this does not wait for you.” “没呢,这不等你呢么。” „I want large bowl, puts the intestines.” “我要个大碗儿,多放肠。” „Good, my small bowl, does not put the vinegar, puts the garlic.” “好,我小碗儿,不放醋,多放蒜汁。” After the boss got up personally kitchen, „Alright, please good your two.” 老板亲自上了后厨,“得嘞,请好儿吧您二位。” His also very bureau air/Qi, on the quiet officially informed one with the waiter, saw a waiter to pass the door closing, has not done business outward, reserved all seats for a performance to Zhang Ye. 他还挺局气,跟伙计悄悄知会了一声,就见一个伙计过去把店门给关了,不对外营业了,给张烨包场了。 The stewin thick gravy came. 卤煮来了。 They uses the chopsticks while spoke. 俩人一边动筷子一边说话。 Zhang Ye eats the lung head, „《I Am a Singer》 naming rights, meets?” 张烨吃口肺头,“《我是歌手》的冠名权,接不接？” „Your new program?” “你新节目？” „Right.” “对。” „Good program?” “好节目？” „Definitely good work, otherwise can leave you?” “肯定好活儿,不然能留给你？” „Let alone, I really am interested.” “别说,我还真有兴趣。” „That chatted.” “那就谈谈。” „How many does title spend?” “冠名费多少？” „200 million.” “200000000。” „Hou, do you want my own life?” “嚯,您要我亲命啊？” „Are not many, solid price.” “不多,实在价儿。” „Aren't you many? Which variety do you see to have the previous 200 million titles? 150 million are historic records, is the 《King of Mask Singer》 creation!” “你还不多啊？你见哪个综艺有上200000000的冠名？150000000是历史记录啊,还是《蒙面歌王》创造的！” „Didn't you take me to look for others?” “你不接我找别人了啊？” „Your many small advantage.” “你多少便宜点啊。” „200 million you could not owe, your company the healthy product profession first, do 200 million th also calculate the matter now? A half year gained, has met the 《I Am a Singer》 title, I made your sales volume turn one time. Before the «The Voice» first quarter title fee wanted your one hundred million, how many have you gained?” “200000000你亏不了,你公司现在保健品行业第一,200000000还算事儿？半年就赚出来了,接了《我是歌手》冠名,我让你销量翻一倍。之前《好声音》第一季的冠名费才要了你一个亿,你赚了多少？” „Oh, cannot such ratio.” “哎呀,不能这么比嘛。” „Meets?” “接不接？” „, I have recognized line!” “得,我认了行吗！” „Turns head I to make the person take contract to you.” “回头我让人把合同拿给你。” Then, the stewin thick gravy of small bowl also finished eating. 说完,小碗儿的卤煮也吃完了。 Zhang Ye sets out saying: „Boss, how much money?” 张烨起身道:“老板,多少钱？” „Altogether 45.” The boss shouted shouts to clear the way. “一共45。”老板吆喝道。 Zhang Ye fishes out the wallet to leave money, turns around to walk. 张烨摸出钱包放下钱,转身就走。 Wu Mo is speechless, „walked?” 吴默无语,“就走了啊？” Zhang Ye beckons with the hand at the back of the body, „one pile of matters, are busy.” 张烨背着身摆摆手,“一堆事儿,忙着呢。” Wu Mo roll one's eyes, dumbfounded said: „Good, did two hundred million business ask me to eat the stewin thick gravy of more than 20 dollars you also first to walk?.” He lowers the head one's own to continue to eat. 吴默翻白眼,哭笑不得道:“好嘛,两个亿的买卖就请我吃顿20多块钱的卤煮你还先走了？得。”他低头自己继续吃。 Zhang Ye is impolite with him now, Brain Gold led in the healthy product market, is industry in the first brand, earns more and more, in this has certainly the Zhang Ye merit, he earliest gives advertisement that Wu Mo represented, was afterward the «The Voice» naming rights, gave the Brain Gold group to bring the large revenue, made one almost be on the verge of the bankrupt the small business to turn into to move the healthy product leadership brand of nation overnight, this was also Wu Mo and Zhang Ye personal friendship very good reason. Naturally, what is most essential is Wu Mo is the Wu Zeqing nephew, after Zhang Ye and Wu Zeqing marry, Wu Mo must call a Zhang Ye uncle according to the rank, Zhang Ye naturally cannot be polite with him. 张烨如今可不跟他客气,脑黄金在保健品市场已经遥遥领先,是业内第一的品牌,赚得越来越多,这里面当然有张烨的功劳,无论是他最早给吴默代言的广告,还是后来《好声音》的冠名权,都给脑黄金集团带来了巨大收益,也让一个几乎濒临破产的小企业一夜之间变成了名动全国的保健品领导品牌,这也是吴默和张烨私交很好的原因。当然,最关键的是吴默是吴则卿的侄子,等张烨和吴则卿结婚后,吴默按照辈分得叫张烨一声姑夫,张烨自然不会跟他客气了。 Naturally, this matter Wu Mo I have not known. 当然,这件事吴默本人还不知道。 ... … Another side. 另一边。 CCTV Channel 1. 央视一套。 Being in chaotic situation that the appearance that 《New Voice》 program group, people starting from yesterday on being critical situation, everyone is busy, hurried does not select busily, is not they are not calm, but was opponent was too formidable, facing the Zhang Ye given name, program group nobody dares to neglect the moment! 《新声音》节目组,众人从昨天开始就一副如临大敌的样子,每个人都忙的鸡飞狗跳,慌不择忙,不是他们不淡定,而是对手实在太强大了,面对张烨的名号,节目组没有人敢怠慢一刻！ „advertisement of Dong River took!” “东河的广告拿下了！” „Good! Does well!” “好！干得好！” „Happy mineral spring also took advertisement!” “乐乐矿泉也拿了一个广告！” „Does title business do?” “冠名商搞下来没有？” „Is waiting for the news, that side in the counter-offer!” “正在等消息,那边在还价！” „It is not good again looks!” “不行就再找啊！” „Could not find, can leave the scope of consumption big group that more than hundred million name, breaks off the finger also to be able several such twenty!” “找不到了,能出一个亿以上冠名的消费领域的大集团,掰着手指头也就能数出那么二十几家啊！” „Heard that side 《I Am a Singer》 is also snatching the advertisement business!” “听说《我是歌手》那边也在抢广告商！” „Does their grade of new column, how struggle with us?” “他们一档新栏目,怎么跟咱们争？” „But many advertisement business were snatched by them, that before we discussed that also by 《I Am a Singer》 skidding!” “可是很多广告商都被他们抢了,之前咱们谈下来的一个,也被《我是歌手》给撬走了！” „Was too shameless!” “太无耻了啊！” „Their how this?” “他们怎么这样？” „Doesn't this destroy the guild regulations?” “这不是破坏行规吗？” Suddenly, program group Vice-Director walks, announced inspired loudly: „With! The naming rights took! 1.6 hundred million!” 忽然,一个节目组副导演走进来,振奋地大声宣布道:“拿下来了！冠名权拿下了！1.6个亿！” „!” “啊！” „Good!” “太好了！” „1.6? Sky-high price!” “1.6？天价啊！” „This was breaks the record!” “这是破纪录了啊！” „This time can run over 《I Am a Singer》!” “这次可以压死《我是歌手》了！” „Hahahaha, is higher than the 《King of Mask Singer》 title fee!” “哈哈哈哈,比《蒙面歌王》的冠名费还要高啊！” „This was industry is unprecedented!” “这是业内前所未有了！” „Immediately lets out the news!” “马上把消息放出去！” „Yes, leadership!” “是,领导！” The news passed on! 消息传出去了！ Industry in vibrates! 业内震动！ People exclamation! 民众惊叹！ 《New Voice》 title fee 160 million? 《新声音》冠名费160000000？ This title fee seems as if program quality anything has not related, looks like does not pull to relate with Viewership Ratings, in fact not so, this is a very important signal and windvane, the person who because does the capital was too astute, the title fee also means that grade of program by the degree that the capital favors, since others dare to one hundred million, that to show that this title will go far beyond this digit for the income that they will bring in the future. 这种冠名费看上去似乎和节目质量没什么关系,看上去好像和收视率扯不上联系,实际上则不然,这是一个很重要的信号和风向标,因为搞资本的人太精明了,冠名费也意味着一档节目被资本看好的程度,人家既然敢给一个多亿,那就证明这个冠名将来为他们带来的收益会远远超过这个数字。 《New Voice》 was pushed up the wave crest again! 《新声音》再次被推上浪尖！ 《New Voice》 Segment Group also became famous! 《新声音》栏目组也出名了！ Many professionals and netizens are discussing the sky-high price title fee of this breaking the record! 不少业内人士和网友都在热议这个破纪录的天价冠名费！ But when the CCTV Channel 1 preparation celebrates wantonly wins first plans, on Beijing TV Station official weibo blew out an astonishing news! 可就在央视一套准备大肆庆祝先胜一筹的时候,京城电视台的官方微博上爆出了一则惊人的消息！ The 《I Am a Singer》 naming rights flower falls the Brain Gold group! 《我是歌手》冠名权花落脑黄金集团！ advertisement title fee: Two hundred million! 广告冠名费:两个亿！ The professionals were scared! 业内人士吓傻了！ The people were also startled dumbfoundedly! 民众也被惊得目瞪口呆！ „Fuck!” “我草！” „Was Brain Gold insane?” “脑黄金疯了？” „Two hundred million? Money that his mother gale blows?” “两个亿？这他妈大风刮来的钱吗？” „Yes, this money resembles Bai to come is the same!” “是啊,这钱好像白来的一样啊！” „Isn't Brain Gold the «The Voice» first quarter title business? How meaning? 《New Voice》 didn't they continue name? Instead threw to Beijing Television Station?” “脑黄金不就是《好声音》第一季的冠名商吗？怎么个意思？《新声音》他们不延续冠名了？反而投给北京电视台了？” „Coming back cost that two hundred million receive really?” “两个亿真收的回来成本吗？” „Devil knows, this were also too many!” “鬼才知道啊,这也太多了啊！” „Broke the record?” “又破纪录了？” „CCTV Channel 1 160 million I think scary, finally in an instant came a 200 million title? My Heavens/Days! Doesn't this live?” “央视一套的160000000我都觉得吓人啊,结果转眼就来了一个200000000的冠名？我的天啊！这不过日子了啊？” „CCTV Channel 1 face-smacking!” “央视一套惨遭打脸啊！” „Pū, Zhang Ye exceeded!” “噗,原来还是张烨技高一筹！” „《New Voice》 lost to 《I Am a Singer》 together!” “《新声音》还是输给《我是歌手》一道了！” „Gave two hundred million me to go really?” “真给了两个亿啊我去？” „Does not dare to believe!” “不敢置信！” The media are astonished! 媒体惊愕！ CCTV Channel 1 was also scared! 央视一套也傻眼了！ In the 《New Voice》 program group resounds scolds the sound innumerably! 《新声音》节目组内响起无数骂声！ „Why!” “凭什么啊！” „Two hundred million?” “两个亿？” „Brain Gold was insane!” “脑黄金疯了啊！” „They, it is fortunate that dies!” “他们得亏死！” „Grade of new program, what performance does not have, dares to give these many title fees?” “一档新节目,什么表现都没有,敢给这么多冠名费？” The people are incomprehensible, has a frustration, thought that by Zhang Ye playing, them announced in high spirits the one's own title fee has broken the record, result a half hour has not arrived, by the 《I Am a Singer》 program group to face-smacking, this attack obviously was too been big, many people did not accept! 众人都不可理解,也生出一种挫败感,觉得被张烨给耍了,他们兴冲冲地宣布自己冠名费破纪录了,结果半个小时都没到,就被《我是歌手》节目组给打脸了,这种打击显然太大了,很多人都接受不了！ Why? 为什么？ Why? 凭什么？ Their innermost feelings were asking this question. 他们内心都在问这个问题。 CCTV two sets of vice- Director passed by chance, has met 《New Voice》 Segment Group several Director. 央视二套的一个副总监恰巧路过,碰见了《新声音》栏目组的几个导演。 《New Voice》 Chief Director sighed angrily said: „Director He.” 《新声音》总导演叹气道:“何总监。” What Director asked: „How?” 何副总监问道:“怎么了？” Chief Director said: „All right.” 总导演道:“没事。” What Director relates with him also well, the opposite party is the person who he leads, „was all right has the matter.” 何副总监跟他关系还不错,对方就是他带起来的人,“没事就是有事了。” Chief Director hesitant, said: „Does not know where lost.” 总导演犹豫了一下,说道:“就是不知道输在哪儿了。” What Director has a look at they not too attractive complexion, shook the head, cannot bear say: „Who do not forget your opponent is, television variety first Director, the Viewership Ratings highest record and title fee highest record, is he maintains, he is a Domestic television variety circle biggest gold-lettered signboard, did not say politely that ‚Zhang Ye’ these two characters on value two hundred million, where you lose are not injust.” 何副总监看看他们不太好看的脸色,摇了摇头,忍不住说道:“别忘了你们的对手是谁,电视综艺界第一导演,收视率最高纪录、冠名费最高纪录、都是他保持的,他是国内电视综艺圈最大的一块金字招牌,不客气的说,‘张烨’这两个字就值两个亿,你们输在哪儿也不冤。” Chief Director forced smile. 总导演苦笑。 Zhang Ye? 张烨？ Really lives up to reputation! 果然名不虚传！ This person was too formidabe!( To be continued.) 这种人真的太难对付了！(未完待续。)