On Saturday very early in the morning, Michael Eisner drove to rush to the Burbank Universal cinema city. 周六一大早,迈克尔・艾斯纳就开车赶到了伯班克环球影城。 Experienced three months of arrangement, the «RMS Titanic» subject exhibition hall in Firefly cinema city starts doing business today officially. 经历了三个多月的筹备,萤火虫影城内的《泰坦尼克号》主题展览馆今天正式开业。 Although the Firefly Group high level in the interview, repeatedly superficially expressed that this is only trial water of Firefly cinema city to theme park project, even is more like the image project of company. But Universal actually does not dare to treat it lightly. 虽然萤火虫集团高层在一些采访中,多次轻描淡写地表示这只是萤火虫影城对主题乐园项目的一次试水,甚至更像是公司的一个形象工程。但环球却一点也不敢掉以轻心。 The Universal cinema city paradise originally and present that Universal Pictures group manage belonged to Firefly Disneyland not to have too intense competitive relations, both sides mainly faces the grown tourist, another is actually children's illusion paradise. 环球影业集团旗下经营的环球影城乐园原本与现在已经属于萤火虫的迪斯尼乐园并不存在太强烈的竞争关系,双方一个主要面向成年游客,另一个却是孩子们的梦幻乐园。 But now, starting doing business of «RMS Titanic» subject exhibition hall, indicates that Firefly Group formally starts to develop to the theme park project of over 18 years old grown tourist. 但现在,《泰坦尼克号》主题展览馆的开业,预示着萤火虫集团正式开始发展面向18岁以上成年游客的主题乐园项目。 Although the Universal cinema city has is exceeding the 30 year the profound detail, but the theme park operations side, does not lose some Disney Na Weiji Firefly Group in Universal obviously. Let alone, in recent years massive popular movies of Firefly continuously development, will have provided the rich subject for its development cinema city paradise project, this aspect, Universal Pictures definitely is unable to compare with the opposite party. 环球影城虽然拥有着超过三十年的深厚底蕴,但主题乐园运营方面,将迪斯尼纳为己有的萤火虫集团显然丝毫不输于环球。更何况,最近几年萤火虫连续开发的大量热门电影,也会为其发展影城乐园项目提供了丰富的主题,这方面,环球影业完全无法与对方相比。 According to news that inquires ahead of time, one week ago, the «RMS Titanic» subject exhibition hall starts doing business 20,000 admission tickets that on the same day defined to sell, one week of admission ticket also basically is afterward sold out. 根据提前打探到的消息,早在一周前,《泰坦尼克号》主题展览馆开业当天限定的20000张门票就已经销售一空,随后一周的门票也基本售罄。 Obviously, before starting doing business, this project has shown the irritable symptom. 显然,在开业之前,这一项目就已经展现出了火爆的苗头。 Although along with «RMS Titanic» in the global range gradually under reflects, the heat degree of this movie slowly will also cool. Several months later, if only depends on the «RMS Titanic» subject exhibition hall, the Firefly cinema city daily tourist quantity can have 2,000-3,000 to be good. However, when the Firefly Group high level does not want stupid, definitely while the «RMS Titanic» subject displays to be successful, makes use to develop other movie subject projects, maintains the Firefly cinema city tour heat degree by this, when the time comes, the Firefly cinema city gradually will also develop directly from the Universal cinema city the competitor who captures the source of tourists. 虽然随着《泰坦尼克号》在全球范围内的逐渐下映,这部影片的热度也将慢慢冷却下来。几个月后,如果仅靠《泰坦尼克号》主题展览馆,萤火虫影城每天的游客数量能有两三千就算是不错了。但是,萤火虫集团高层只要不蠢,肯定会趁着《泰坦尼克号》主题展览成功之际,趁势拓展其他电影主题项目,以此保持萤火虫影城的游览热度,到时候,萤火虫影城也将逐渐发展成直接从环球影城夺取客源的竞争对手。 Michael Eisner brought to be responsible for the theme park operation group Vice Chairman walking in the campus together approximately, asked about under some following days order form situations, when 8 : 30 official ripened fruit gardens, looked at the tourist who was emerging the cinema city, he slightly relaxed. However afterward the management of theme park convenes, temporarily convenes one time about to develop the new project and conference of Firefly cinema city competition in the cinema city. 迈克尔・艾斯纳带着负责主题乐园运营的集团副总裁一起在园区内大致走了一遍,又询问了下接下来一些日子的订票情况,待八点半正式开园,望着涌入影城的游客,他才稍微放松了一些。不过随后还是主题乐园的管理层召集起来,临时召开了一次关于在影城内开发新项目与萤火虫影城竞争的会议。 So to noon, parent company Seagram CEO Edgar Bronfman telephones, both sides then directly approximately the dining room in cinema city together have the lunch. 如此一直到中午,母公司西格拉姆的ceo埃德加・布朗夫曼打电话过来,双方便直接约在影城内的餐厅一起吃午餐。 Edgar after Bronfman a half hour, has caught up, Michael that warmly with welcoming Eisner hugged, they enter a dining room in cinema city together. 埃德加・布朗夫曼半个小时后赶了过来,热情地与迎出来的迈克尔・艾斯纳拥抱了下,两人一起走进影城内的一家餐厅。 Similarly chatted several about the matter that the «RMS Titanic» exhibition hall starts doing business, Edgar Bronfman changed to the topic the movie: „Therefore, «Air Force One» first date Box Office was what kind, I have been busy at other matters this morning, hasn't seen the data report?” 同样聊了几句关于《泰坦尼克号》展览馆开业的事情,埃德加・布朗夫曼就将话题转到了电影上面:“所以,《空军一号》的首日票房怎么样,我今天上午一直在忙其他事情,还没有看到数据报告？” «Air Force One» is Universal Pictures this summer the principal movie of files, by Harrison Ford acts the leading role. This project belongs to Sony Film Industry, but Sony pressed the complete resources on «Godzilla», Universal seized the chance to snatch it. 《空军一号》是环球影业今年暑期档的主打影片,由哈里森・福特主演。这个项目原本是属于索尼影业的,只是索尼将全部资源都压在了《哥斯拉》上,环球才趁机将其抢了过来。 Regarding this movie, Michael Eisner is excited and somewhat has a lingering fear, because he initially almost on the same day and «Bad Boys 2» and «Ice Age» screened movie Independence Day together, in that case, facing just screened one week of «Casino Royale», «Air Force One» likely will encounter the «Casino Royale» crush like «Bad Boys 2». 对于这部影片,迈克尔・艾斯纳既是兴奋又有些心有余悸,因为他当初差点将影片独力日当天与《绝地战警2》和《冰河时代》一起上映,那样的话,面对刚刚上映才一周的《皇家赌场》,《空军一号》很可能会像《绝地战警2》那样遭到《皇家赌场》碾压。 „First date close 12 million, the first week should be able to achieve above 5 5 million USD,” Michael Eisner was saying, smiles is adding: „The following several weeks will again not have the too popular movie, according to the «Air Force One» reputation, this movie should go out of long-line, North America at least should be able to attain 150 million USD Box Office.” “首日接近1200万,首周应该能够达到5500万美元以上,”迈克尔・艾斯纳说着,又微笑着补充道:“接下来几周都不会再有太热门的影片,按照《空军一号》的口碑,这部电影应该会走出一条长线,北美至少应该能拿到1.5亿美元票房。” Edgar Bronfman also satisfied nods, the «Air Force One» production cost is 8 5 million USD, if North America can attain 150 million, has almost recouped the production cost, the movie also sufficiently realized to gain on Box Office. 埃德加・布朗夫曼也满意地点点头,《空军一号》的制作成本是8500万美元,如果北美能够拿到1.5亿,差不多就已经收回制作成本,影片在票房上也就足以实现盈利了。 However, then thinks that yesterday saw on newspaper, «Casino Royale» screens the third week, Box Office as before reaches as high as 5 more than 2 million USD, Edgar satisfaction that Bronfman just started vanished immediately most probably. Although just caught up with Los Angeles from Canada yesterday, but Edgar Bronfman is clear regarding all sorts that recent one week of Metro Goldwyn Mayer Film Industry has. 不过,转而想到昨天在报纸上看到,《皇家赌场》上映第三周,票房依旧高达5200多万美元,埃德加・布朗夫曼刚刚兴起的满足顿时消失了大半。虽然昨天才刚刚从加拿大赶来洛杉矶,但埃德加・布朗夫曼对于最近一周米高梅影业发生的种种还是一清二楚的。 Remembers Eric Williams in the entire event, before has not arrived at the stage, formidable influence that that completely personally has shown turns the hand for the cloud, Edgar in the Bronfman heart has filled envying, this is also he finally sets firm resolve to catch up with the Los Angeles reason actually. 想起艾瑞克・威廉姆斯在整个事件中,完全没有亲自走到台前就已经展现出的那种翻手为云的强大影响力,埃德加・布朗夫曼心中就充满了羡慕,这其实也是他终于下定决心赶来洛杉矶的原因。 Notes Edgar expression change of Bronfman, Michael Eisner realizes his thoughts immediately, good mood originally immediately also low many. 注意到埃德加・布朗夫曼的表情变化,迈克尔・艾斯纳立刻就意识到他的心思,原本的好心情顿时也低落了不少。 This matter truly has nothing to rejoice. 这件事确实没什么可只得庆幸的啊。 Perhaps, to Sony and Warner this year's circumstances, the Universal situation is much better absolutely, but Michael Eisner also is never that type liked and was inferior person who own fellow compares. 或许,相对于索尼和华纳今年的境遇,环球的情况绝对要好很多,但迈克尔・艾斯纳也从来不是那种喜欢与不如自己的家伙比较的人。 As a very legitimate American main melody movie, «Air Force One», even if can obtain successfully in North America, overseas Box Office will not be good. Even if can attain 300 million in global, actually was also inferior including «Casino Royale» North America Box Office that do not say compared with «Casino Royale» global Box Office. 作为一部非常正统的美式主旋律影片,《空军一号》即使能够在北美获得成功,海外票房却不会太好。哪怕在全球能够拿到3亿,却也连《皇家赌场》的北美票房都不如,更不要说与《皇家赌场》的全球票房相比。 Thinks «Casino Royale» again, but screens for three weeks, North America Box Office of this movie has achieved 200 million 47 million USD. 再想想《皇家赌场》,只是上映三周,这部电影的北美票房就已经达到2亿4700万美元。 Meanwhile, overseas Box Office of movie displays is stronger. The first week 36 countries synchronize the picture, «Casino Royale» capture 1. 3.6 billion USD overseas Box Office, along with screening gradual increase of ticket warehouse, next week overseas Box Office decline range, only then 27%, receive 9928 ten thousand USD again. Recent one week of overseas Box Office also achieves 68 500,000 USD. 与此同时,影片的海外票房表现更加强劲。首周36个国家同步开画,《皇家赌场》就一举夺得1.36亿美元海外票房,随着上映票仓的逐渐增加,次周海外票房跌幅只有27%,再收9928万美元。最近一周的海外票房也达到6850万美元。 Three weeks of time, «Casino Royale» crazily embraces 3.0 300 million USD in the overseas market, it is expected that the overseas and North America realize the synchronized the first stage to screen approximately, «Casino Royale» overseas Box Office can achieve above 450 million USD with ease. 三周时间,《皇家赌场》就在海外市场狂揽3.03亿美元,预计海外与北美大致实现同步的第一阶段上映,《皇家赌场》的海外票房能够轻松达到4.5亿美元以上。 Although has realized the approximate synchronization in many ticket warehouses, but in the overseas, has many countries similarly, stemming from protecting own film market and other all kinds of considerations, desirably the «Casino Royale» rows after the summer files. 虽然在很多票仓实现了大致的同步,但在海外,同样有很多国家,出于保护自身电影市场等各种各样的考虑,刻意将《皇家赌场》排在了暑期档之后。 In other words, «Casino Royale» will open screening of second stage big scale after September, when the time comes, «Casino Royale» attains two to arrive at 300 million USD overseas Box Office not to be a problem one after another again. This means that by the end of the year, «Casino Royale» is doomed to break through the global 1 billion USD Box Office critical junction, becomes Eric Williams directs in the profession second part global Box Office to break through 1 billion USD movie continuously. 也就是说,《皇家赌场》将在九月份之后开启第二阶段较大规模的上映,到时候,《皇家赌场》陆续再拿到两到三亿美元海外票房不成问题。这就意味着,在年底之前,《皇家赌场》注定会冲破全球10亿美元票房大关,成为艾瑞克・威廉姆斯执导生涯中连续第二部全球票房突破10亿美元的电影。 1 billion USD. 10亿美元啊。 Compares, «Air Force One» completely was nothing to speak. 相比起来,《空军一号》就完全不值一提了。 Carries the soda water that the attendant sends to drink one, Michael Eisner abandons these depressing thoughts, to Edgar Bronfman said: „Eder, you still remembers «Scorpion King» that our manufactured, that the special effect movie that grows from the «The Mummy» series?” 端起侍应生送来的苏打水喝了一口,迈克尔・艾斯纳抛开这些让人沮丧的念头,对埃德加・布朗夫曼道:“埃德,你还记得我们正在制作的《蝎子王》吧,那部从《木乃伊》系列衍生出来的特效电影？” „Naturally,” Edgar Bronfman nods, said: „What's wrong, had problems?” “当然,”埃德加・布朗夫曼点点头,道:“怎么,出什么问题了吗？” „No,” Michael Eisner shakes the head, said: „My recent several are considering this issue on Monday, Metro Goldwyn Mayer, since can make the agent movie universe, perhaps, we can also make a The Mummy universe regarding the Egyptian myth?” “没有,”迈克尔・艾斯纳摇头,道:“我最近几个星期一直在考虑这个问题,米高梅既然能够做出特工电影宇宙,或许,我们也可以围绕埃及神话做出一个木乃伊宇宙呢？” Edgar Bronfman, immediately nods, said: „This is a great idea, why not. Right, do you currently have the detailed plan?” 埃德加・布朗夫曼顿了下,立刻点头,道:“这是个好主意啊,为什么不呢。对了,你现在有详细的方案了吗？” „Temporarily has not cleared off Chu, but, um, was similar.” “暂时还没有理清楚,不过,嗯,也差不多了。” Mentioned this, Michael Eisner somewhat ambiguously should say. 说起这个,迈克尔・艾斯纳有些含糊地应道。 Actually, his plan was quite mature, but, wants to implement, is actually not that simple. 其实,他心里的方案已经比较成熟了,只是,想要实行,却不是那么简单。 The main issue is several acts the leading role. 最主要的问题还是几位主演。 The consecutively two «The Mummy» series obtain successfully, movie all acts the leading role requests greatly to enhance the salary, main two male & female leads are reaches an agreement completely, simultaneously offered the high price of 20 million USD sur- gain sharing, Universal definitely is hard to withstand, therefore, during the third salary negotiations are at have also been at a stalemate. 连续两部《木乃伊》系列获得成功,影片的所有主演都要求大幅提高片酬,最主要的两位男女主角完全就是商量好的,同时报出了2000万美元外加利润分成的高价,环球肯定是难以承受的,因此,第三部的片酬谈判也就一直处在僵持当中。 The «The Mummy» series are Universal can bring the project of stable and rich profit in recent years only, Michael Eisner thinks that absolutely does not have Eric that type to pat two loose energy with Pierce Brosnan, therefore, this matter drags not to solve to the present, if several act the leading role unable to handle, the so-called The Mummy universe, definitely is unable to implement smoothly. 《木乃伊》系列算是环球最近几年唯一能够带来稳定而丰厚盈利的项目,迈克尔・艾斯纳自认为是绝对没有艾瑞克那种与皮尔斯・布鲁斯南一拍两散的底气的,因此,这件事拖到现在都还没有解决,如果几位主演无法搞定,所谓木乃伊宇宙,肯定也无法顺利实施下去。 Edgar Bronfman had not actually realized that Michael the difficult problem that Eisner comes across, more looks like more thought that his plan is feasible, therefore said: „This, I exactly also in Los Angeles dull previous some time, everybody can find the time to discuss.” 埃德加・布朗夫曼却是没有意识到迈克尔・艾斯纳遇到的难题,越像越是觉得他的计划可行,于是道:“这样,我恰好也会在洛杉矶呆上一段时间,大家可以抽时间一起讨论一下。” Michael Eisner nods, said curiously: „ You must keep Los Angeles recently, what important matter has? 迈克尔・艾斯纳点点头,又好奇道:“你最近要留在洛杉矶,是有什么重要的事情吗？ „Yes, I just had met with Doug Morris in the morning, said that perhaps this matter you can also raise me to select the opinion.” “是啊,我上午刚刚与道格・莫里斯见过面,说起来,这件事或许你也可以给提我点意见。” Doug Morris is Universal phonograph record CEO, Michael Eisner usually is also no less than the opposite party has to do, asks: „About Record Company?” 道格・莫里斯是环球唱片的ceo,迈克尔・艾斯纳平时也不少于对方打交道,问道:“关于唱片公司的？” „Is this......” “是这样……” Edgar Bronfman just about to speaks, attendant carried their lunches, he has stopped slightly, when the attendant departed, continued saying: „I plan to continue to increase the Seagram media service the proportion, exactly, that side Europe spread the news recently, Philips plans to sell the PolyGram phonograph record, I thought that perhaps this further expands the Seagram phonograph record service the good opportunity.” 埃德加・布朗夫曼刚要说话,侍应生将两人的午餐端了上来,他稍微停顿了下,待侍应生离去,才继续道:“我打算继续增加西格拉姆旗下传媒业务的比重,恰好,最近欧洲那边传来消息,飞利浦打算出售宝丽金唱片,我觉得这或许是进一步扩大西格拉姆唱片业务的好机会。” Had taken up the tableware to prepare to eat thing Michael Eisner hear of Edgar Bronfman said that knits the brows slightly, puts down the tableware, said earnestly: „Eder, I did not think that this is a great idea. Did you definitely know the Firefly electron that model of firelyer player? Now everybody was discussing that the network digit music seriously will possibly attack the entity phonograph record the topic, if this trend to become true, buys the PolyGram now, was equal to that the top digit has taken over a big burden.” 本来已经拿起餐具准备吃东西的迈克尔・艾斯纳听埃德加・布朗夫曼这么说,微微皱眉,又将餐具放下,认真道:“埃德,我可不觉得这是个好主意。你肯定知道萤火虫电子的那款firelyer播放器了吧？现在大家都在讨论网络数字音乐可能会严重冲击实体唱片的话题,如果这种趋势成真,现在买下宝丽金,就等于高位接手了一个大包袱。” „I do not believe that” Edgar Bronfman actually shakes the head, says with a smile: „Michael, this aspect, I should be understand you are more. In these years, from black rubber phonograph record to cassette player, cd phonograph record that also presented to the years, although each time some people said the new broadcast carrier will possibly affect the phonograph record sale, but in fact, this situation has not occurred, in phonograph record industry aggregate prosperous. Reason that this time will have these many rumors, is actually very also simple, but the Japan electronics manufacturer worried that the firelyer player can affect them in tradition the market niche of portable player domain, will make these many opinions of saying things just to frighten people.” “我可不这么认为,”埃德加・布朗夫曼却是摇头,笑道:“迈克尔,这方面,我应该算是比你了解的更多一些。这几十年来,从黑胶唱片到卡带式播放器,又到前些年出现的cd唱片,虽然每次都有人表示新的播放载体可能会影响到唱片销售,但实际上,这种情形从来都没有发生过,唱片行业整体上还是欣欣向荣的。这次之所以会有这么多流言,其实也很简单,只是日本电子厂商担心firelyer播放器会影响到他们在传统的便携式播放器领域的市场地位,才会制造出这么多危言耸听的言论。” Michael Eisner are not many regarding the understanding of phonograph record profession, listens to Edgar Bronfman said rationally, realized that he has decided on actually the attention, did not plan to persuade again, thinks, said: „I thought that if the PolyGram wants to seek for the customer, Firefly Group should be more appropriate, they want to promote the firelyer player, does not have enough music copyright definitely is incorrect. Therefore, perhaps Eder, you can wait again, if Firefly Group does not crave to this matter completely, Seagram should better be more discrete.” 迈克尔・艾斯纳对于唱片行业的了解并不算多,听埃德加・布朗夫曼说得头头是道,意识到他心里其实已经打定注意,原本不打算再劝说,想了想,还是道:“我觉得,如果宝丽金想要寻找买主,萤火虫集团应该更合适一些,他们想要推广firelyer播放器,没有足够的音乐版权肯定是不行的。所以,埃德,或许你可以再等等,如果萤火虫集团对这件事完全不热衷的话,西格拉姆最好还是谨慎一些。” „Mentioned this,” Edgar Bronfman some about looked very much desirably, lowered the sound with an air of decorum, said: „I hear some news exactly, Williams previous time go to United Kingdom, had contacted with the PolyGram, although did not have what rumor to disclose now, but you should also know, if on the media presents any news, that Firefly affirmation already with similar that Philips discussed that also will not have the opportunity that we got rid.” “说起这个,”埃德加・布朗夫曼很有些刻意地左右看了看,煞有介事地压低声音,道:“我恰好听到一些消息,威廉姆斯上次去英国,就已经与宝丽金接触过了,虽然现在还没有什么风声透露出来,但你也应该知道,如果媒体上真的出现什么消息,那萤火虫肯定已经与飞利浦谈的差不多,也就不会有我们出手的机会了。” Michael Eisner has gawked , the expression asked prudently: „Eder, where you from obtains the news, you did not fear that this is the PolyGram discloses specially to you?” 迈克尔・艾斯纳愣了下,语气慎重地问道:“埃德,你是从什么地方得到消息的,难道你就不怕这是宝丽金特意透露给你的吗？” „Haha, relax, this is I inquires with great difficulty, the informed sources affirmation and PolyGram have not related. I must do now, before Firefly gets rid officially, ahead of time reaches the agreement with Philips.” Edgar Bronfman said that but also happily smiled. “哈哈,放心吧,这可是我好不容易打探出来的,消息来源肯定与宝丽金没关系。我现在要做的,就是在萤火虫正式出手之前,提前与飞利浦达成协议。”埃德加・布朗夫曼说完,还得意地笑了笑。 Michael Eisner echoed has smiled, also asked: „That, buys the PolyGram, how much money needs probably?” 迈克尔・艾斯纳附和地笑了下,又问道:“那,买下宝丽金,大概需要多少钱？” „About 10 billion USD,” Edgar Bronfman said: „I planned that undersells the company remaining drink services, was right, you definitely also needs to coordinate, then Seagram issues about 5 billion USD bonds again, was roughly enough.” “100亿美元左右吧,”埃德加・布朗夫曼道:“我打算把公司剩下的饮料业务抛售掉,对了,你这边肯定也需要配合一下,然后西格拉姆再发行50亿美元左右的债券,大致上就足够了。” The overall scale of Seagram group in 30 billion USD about, as a result of the persistent expansion recent, has accounted for over 70% of Seagram total market value including Universal Pictures and Universal phonograph record media industry probably. If buys the PolyGram, Seagram must thoroughly the transformation be a media group probably. 西格拉姆集团的总规模大概在300亿美元左右,由于最近几年的持续扩张,包括环球影业、环球唱片在内的媒体产业就已经占了西格拉姆总市值的70%以上。如果买下宝丽金,西格拉姆大概就要彻底转化为一家媒体集团了。 Michael Eisner actually suddenly realized, after buying the PolyGram, entire Seagram group 50% industries will be the phonograph record services, must issue 5 billion USD bonds, will further raise the ratio of debt to net worth of Seagram group, once the phonograph record industry really will be similar to the media analysis such will move toward to decline along with emerging of digital music, the aspect that Seagram group must face in the future may be awful.( To be continued.) 只是,迈克尔・艾斯纳却突然意识到,买下宝丽金之后,整个西格拉姆集团一半的产业都将是唱片业务,现在又要发行50亿美元的债券,进一步提高西格拉姆集团的负债率,一旦唱片产业真的如同媒体分析的那样随着数字音乐的兴起而走向衰落,那西格拉姆集团将来要面临的局面可就非常糟糕了。(未完待续。)