Seattle. 西雅图。 In the Amazon Corporation Headquarters big conference room, several high levels are sitting in a circle around meeting table are talking in a low voice, dead ahead on the conference room wall hanging screen was demonstrating the backstage transaction data of a series of irelyer player, is only left over for 5 minutes from ten o'clock, the most striking volume of business digit on screen as before was zero. 亚马逊公司总部的大会议室里,几位高层正围坐在会议桌周围低声交谈着,会议室正前方的壁挂屏幕上显示着一系列irelyer播放器的后台交易数据,距离十点钟只剩下五分钟,屏幕上的最醒目的成交额数字依旧是零。 With rushes to San Francisco to be responsible for the irelyer player logistics and distribution specially Vice Chairman through the telephone, Jeff Bezos also opens the conference room door to walk in a hurry, sits down in own position, full is the anticipation looks to the large screen on wall. Very quietly several other high levels were also peaceful, is only left over two administrative secretaries to be soundless is distributing a material. 与专门赶往旧金山负责irelyer播放器物流配送的一位副总裁通过电话,杰夫・贝佐斯也匆匆推开会议室门走进来,在自己的位置上坐下,满是期待地望向墙壁上的大屏幕。原本窃窃私语地其他几位高层也安静下来,只剩下两位行政秘书蹑手蹑脚地分发着一份资料。 Three months ago implemented the hungry marketing that day, today regarding Amazon, as before is a very important day. 如同三个月前实施饥饿营销的那一天一样,今天对于亚马逊来说,依旧是一个很重要的日子。 From April to the present, by to the hungry marketing strategy of irelyer player, Amazon not only attracted fully the attention, the popularity, the literacy class and the sales amount website had the significant growth. Before then, the company first quarter turnover is also only 87 million USD, this regarding a performance that establishes less than three years of electronic business websites is very bright eye. But to the second quarter, depended upon the popularity that the marketing strategy of irelyer player brings, three months, the Amazon turnover rises suddenly 77%, achieves 100 million 54 million USD. Amazon is responsible for selling on consignment 1 50,000 stage irelyer player contributed about the 45 million USD business income for it. 从四月份到现在,凭借对irelyer播放器的饥饿营销策略,亚马逊不但赚足了眼球,网站的知名度、注册人数、销售金额都出现大幅增长。在此之前,公司第一季度的营业额还只有8700万美元,这对于一家成立不到三年的电子商务网站来说已经是非常亮眼的业绩了。但到了第二季度,依靠irelyer播放器的营销策略所带来的人气,三个月时间,亚马逊的营业额暴涨77%,达到1亿5400万美元。这其中,亚马逊负责承销的累计一5万台irelyer播放器就为其贡献了将近4500万美元营业收入。 Jeff Bezos is always the person who is proud, but this time, he also has to admire brush of Eric in irelyer player Internet marketing method. 杰夫・贝佐斯一向都是一个非常自负的人,但这一次,他也不得不佩服艾瑞克在irelyer播放器网络营销手段上的神来之笔。 Amazon has started to launch IPO to negotiate with Morgan Stanley several months ago, at present has preliminarily determined the official date is in January of next year. 亚马逊在几个月前就已经开始与摩根士丹利展开ipo谈判,目前已经初步确定正式的上市时间为明年1月。 In March, the Firefly investment received exchange for the third 5% stock to Amazon capital 100 million USD again, at that time the estimate value of company was also only 2 billion USD. 就在3月份,萤火虫投资再次向亚马逊注资1亿美元换取第三笔5%的股份,当时公司的估值还只有二0亿美元。 But now, as the NASDAQ index continues to rise, as well as is more important, Amazon business eruption grows in the second quarter, six months, the estimate value of Wall Street to Amazon doubled, achieves 4 billion USD. 但现在,随着纳斯达克指数持续上扬,以及更重要的,亚马逊第二季度业务的爆发式增长,半年时间,华尔街对亚马逊的估值就增加了一倍,达到四0亿美元。 Although the eruption of Southeast Asia economic crisis may have certain impact on the NASDAQ index, but Jeff Bezos is quite optimistic. Even, if Amazon can keep the current high rate of increment, in the future the company IPO stock price compares in the current forecast doubles again has possibly, but encouraged the development of company to the irelyer hungry marketing strategy without doubt greatly. If possible, Jeff Bezos hopes that has continued to the hungry marketing of irelyer player by the end of the year, but he also understands truth that a lot go too far is as bad as not far enough. Although the hungry marketing can greatly improve attention and topic of website in a short time, but if unable to purchase a model of product with the head of household time, that original anticipation definitely gradually transform to disappointedly even loathes, the Firefly electron or Amazon do not hope that saw this situation happened. 虽然东南亚经济危机的爆发可能会对纳斯达克指数造成一定的影响,但杰夫・贝佐斯却相当乐观。甚至,如果亚马逊能够保持目前的高增长率,未来公司ipo的股价相比于目前的预测再翻上一番都不是没有可能,而对irelyer的饥饿营销策略无疑大大助长了公司的发展。如果可能的话,杰夫・贝佐斯非常希望对irelyer播放器的饥饿营销一直持续到年底,但他也明白很多事情过犹不及的道理。饥饿营销虽然能够在短期内大幅提高网站的关注度和话题度,但如果用户长时间无法购买一款产品,那原本的期待肯定会逐渐转化为失望甚至厌恶,无论是萤火虫电子还是亚马逊都是不希望看到这种情况发生的。 Was somewhat considering lost these issues, patted on his shoulder until the administrative secretary gently, Jeff Bezos recovers, on the large screen, the time had arrived 9:59. 有些出神地考虑着这些问题,直到行政秘书轻轻在他肩膀上拍了下,杰夫・贝佐斯才回过神来,大屏幕上,时间已经来到了9点59分。 In the conference room everyone puts down in anything in hand and mind thoroughly, will look at the dead ahead large screen. 会议室里所有人都彻底放下手中和脑海里的任何事情,将目光投向正前方的大屏幕。 Does not have any special prompt sound, no dramatic picture, 10 o'clock arrives, that simple and striking digit on the large screen starts to beat fast. 没有什么特别的提示音,更没有什么戏剧性的画面,十点钟一到,大屏幕上的那个简单而醒目数字就开始飞快跳动起来。 The last time before opening purchase rushes to purchase, the time that 5000 irelyer players are sold out is only 37 seconds. 开放购买前的最后一次抢购,5000台irelyer播放器售罄的时间只有37秒。 But this time, although is opening sells in advance, the irelyer player sales volume on screen broke through 5000 checkpoints as in just one minute, after seven minutes, sells in advance the sales volume to achieve 20000, the deal speed was slows down, but this slowdown also can only be relatively speaking, the figure digit on screen as before by increased every second of over 10 speed unceasingly. 但这次,虽然是开放预售,屏幕上的irelyer播放器销量依旧在短短一分钟之内就冲破了5000台的关卡,直到七分钟之后,预售销量达到20000台,成交速度才算是放缓下来,但这种放缓也只能是相对而言,屏幕上的销售数字依旧以每秒超过十台的速度不断增加。 the after capacity of irelyer player completes the first expansion, Amazon this time attained 1/3 sales shares as before, is 1 50,000 stage. irelyer播放器的产能完成第一次扩张之后,亚马逊这次依旧拿到了三分之一的销售份额,也就是一5万台。 According to most recent several months of sales status, although estimated as before irelyer will stay the scarce sales condition at future a long time, but Amazon previously forecast the quantity of 1 50,000 stage, should roughly be able to satisfy the order of network user. After all, the e-commerce just emerged eventually, the ways of most consumer buying electronic products favor the physical store as before, irelyer in three months that before sold, although the selling price of physical store generally was higher than 30 USD compared with Amazon, but has not hindered the purchase enthusiasm of physical store user slightly. 根据前几个月的销售状况,虽然依旧预计irelyer将在未来很长一段时间内保持紧俏的销售状态,但亚马逊此前预测一5万台的供货量,应该大致能够满足网络用户的订单。毕竟,电子商务终究只是刚刚兴起,大部分消费者购买电子产品的方式依旧倾向于实体商店,irelyer在之前销售的三个月时间里,虽然实体商店的售价普遍比亚马逊高出30美元,但丝毫没有阻碍实体商店用户的购买热情。 Therefore, with the lapse of time, 10:52, when the turnover on big silver screen broke through the 50,000 stage, Jeff Bezos's original joyous feelings dissipated, calm down, he increasingly realized where likely had had the problem. Less than one hour sold in the past one month of sales volume, in the surface looks, although was the good deed, but if prepared within one month of source of goods one day of even several hours to be swept away, that following Amazon supplied the customer with anything. 因此,随着时间的推移,10点52分,当大银幕上的成交量突破5万台时,杰夫・贝佐斯原本的喜悦之情消散,冷静下来,他逐渐意识到,很可能有什么地方出现了问题。不到一个小时就卖出以往一个月的销量,表面上看着虽然是好事,但如果原本预备一个月的货源一天甚至几个小时之内就被人一扫而空,那接下来亚马逊拿什么去供应客户。 In the mind was still pondering fast exactly what happened, Jeff Bezos's body had actually jumped, brandishes the arm loudly everyone to exclaim to the conference room in: „Stops, quick his mother makes one stop, cannot sell again.” 脑海里还在快速思考着到底发生了什么事情,杰夫・贝佐斯的身体却已经跳了起来,挥舞着手臂大声对会议室里所有人吼道:“停,快他妈让人停下,不能再卖了。” ...... …… The stir that the selection that the spice girls combine causes is above the imagination, Eric has not actually received anything to affect in the London day. Earlier selection he naturally cannot participate, these work have Simon Forde is responsible, he will only participate to decide the final candidate in the final stage. 辣妹组合的选拔引起的轰动超乎想象,艾瑞克在伦敦的日子却没有受到什么影响。前期的甄选他自然不会参加,这些工作都有西蒙・富勒负责,他只会在最后阶段才会参与敲定最终人选。 Christina treated for a week in London, returned to Los Angeles. Firefly Records Chairman Barry Vyse hopes that makes Christina distribute single while the popularity of «Casino Royale» bringing again, will conduct for her next year first recording preheating. 克里斯蒂娜在伦敦待了一周,也返回了洛杉矶。萤火虫唱片总裁巴里・维斯希望趁着《皇家赌场》带来的人气让克里斯蒂娜再发行一首单曲,为她明年的首张唱片进行预热。 Although will not have the substantive work plan in the near future, Eric has not been engrossed in reading sacred books and oblivious to what happening in the world thoroughly. 虽然近期没有实质性的工作计划,艾瑞克也没有彻底两耳不闻窗外事。 Beside North America summer files Box Office, Eric is also paying attention to various business of Firefly system continually, Metro Goldwyn Mayer to E! The entertainment and purchases, 007 teams and Brosnan's salary negotiations and Chris rainbow media stockholder's rights in the foreign exchange operation and next stage distribution program of irelyer of player Southeast Asia wait/etc, he also found time to go to Nokia Headquarters of London northern Cambridge and Finland respectively, examined the arm chip research and development progress and Nokia operation, although far away from North America, the women in the side, the day actually did not enrich as before. 北美的暑期档票房之外,艾瑞克还持续关注着萤火虫体系的各项事务,米高梅对e!娱乐和彩虹传媒股权的收购、007项目组与布鲁斯南的片酬谈判、克里斯在东南亚的外汇运作、irelyer播放器的下一阶段销售计划等等,他还抽空分别去了一趟伦敦北部的剑桥市和芬兰的诺基亚总部,查看arm的芯片研发进度以及诺基亚的运作情况,虽然远离北美,女人们也不在身边,日子却依旧充实。 Because of the time difference, North America as before is during the daytime, the London curtain of night has actually arrived. 由于时差关系,北美依旧是白天,伦敦的夜幕却早已降临。 Although had been incorporated by Hollywood, but 007 series were treated as the United Kingdom movie by most United Kingdom media as before. Therefore, perhaps is «Casino Royale», in North America and even the entire world film market reputation and Box Office both bursting aroused the sense of pride in British bone, the United Kingdom Box Office decline range of movie times week is even lower than North America, only then 33%, Box Office reaches as high as 14.27 million pounds as before, according to the pound exchanges the USD 1 : 1.5 exchange rate, is equivalent to 21 400,000 USD. 虽然早就已经被好莱坞收编,但007系列依旧被大部分英国媒体当做英国电影。因此,或许是《皇家赌场》在北美乃至全世界电影市场口碑和票房双双爆棚激起了英国人骨子里的自豪感,影片次周的英国票房跌幅甚至比北美还要低,只有33%,票房依旧高达1427万英镑,按照英镑兑美元1:1.5的汇率,相当于2140万美元。 Two weeks of time, «Casino Royale» United Kingdom Box Office has reached 35.57 million pounds( 5336 ten thousand USD), according to the current Box Office trend, final United Kingdom Box Office of movie will exceed the 60 million pound( 90 million USD), although is unable finally under " Titanic » 79.93 million pounds of files( 1 with last month. 1.9 billion USD) compares, but captures United Kingdom movie history Box Office list's second not to have the suspense. 两周时间,《皇家赌场》的英国票房就已经达到3557万英镑(5336万美元),按照目前的票房走势,影片的最终英国票房将超过6000万英镑(9000万美元),虽然无法与上个月才最终下档的《泰坦尼克号》7993万英镑(一.19亿美元)相比,但夺取英国电影历史票房榜第二位却是毫无悬念。 In the private club in London west district is conducting film-maker party, this is United Kingdom famous orking-title Film Studio conducts. 伦敦西区的一家私人俱乐部里正在进行着一场电影人派对,这是英国著名的orking-title电影公司举办的。 On «Casino Royale» London premiere floor show party, Eric had had casual acquaintance with orking-title a female producer named Alison Owen, in looking at Kate Blanchette after " Casino Royale » performance, Alison Owen intends to invite her to play this company a movie that arranges, because Kate signed the option contract with Firefly ahead of time, this matter must be under the permission of Firefly, Eric exactly in London, in the course of contacts, script was then delivered to the Eric hand. 《皇家赌场》的伦敦首映礼余兴派对上,艾瑞克曾经与orking-title一位名叫艾莉森・欧文的女制片人有过一面之缘,在看过凯特・布兰切特在《皇家赌场》中的表演之后,艾莉森・欧文有意邀请她出演这家公司正在筹备的一部电影,由于凯特提前与萤火虫签署了选择权合约,这件事必须得到萤火虫的许可,艾瑞克恰好又在伦敦,一来二去,剧本便被送到了艾瑞克手中。 What coincidence is, that movie unexpectedly is «Elizabeth», told Queen United Kingdom the bioflavonoid of Elizabeth first. 巧合的是,那部电影居然是《伊丽莎白》,讲述英国女王伊丽莎白一世的传记片。 Original space and time «Elizabeth» once let Kate Blanchette obtains the movie of first Oscar Heroine nomination. Moreover, «Elizabeth» and «Shakespeare in Love» the same year screens, and was past Oscar is popular, but, facing the back was Miramax operation «Shakespeare in Love», " Elizabeth » result could be imagined. 原时空《伊丽莎白》曾经让凯特・布兰切特获得第一个奥斯卡女主角提名的影片。而且,《伊丽莎白》与《莎翁情史》同一年上映,并且都是当年的奥斯卡热门,只不过,面对背后是米拉麦克斯操作的《莎翁情史》,《伊丽莎白》的结果可想而知。 Since can become Oscar to be popular, «Elizabeth» naturally cannot be too bad, Kate Blanchette also likes this role very much, Eric had not then opposed, the result of finally discussing was the movie jointly invests by orking-title and new line, the new line was responsible for the global release of movie excluding United Kingdom. 既然能够成为奥斯卡热门,《伊丽莎白》自然不会太差,凯特・布兰切特也很喜欢这个角色,艾瑞克便没有反对,最终讨论的结果是影片由orking-title和新线共同投资,新线负责电影除英国以外的全球发行。 Regarding «Elizabeth» several Cigou through the regulation, Eric gradually is also familiar with the orking-title head, therefore then has the party that today attended. 围绕《伊丽莎白》的几次沟通过程中,艾瑞克也与orking-title的负责人逐渐熟悉起来,于是便有了今天出席的这场派对。 „Eric, heard that you were selecting an orchestra recently, can disclose ahead of time, this time planned that what puts out to let everyone pleasantly surprised thing?” “艾瑞克,听说你最近正在选拔一个乐队,可以提前透露一下,这次又打算拿出什么让大家惊喜的东西吗？” In hall that the person's shadow sways, Eric carries one glass of red wines to stand with other three people are chatting, Chairman Eric of orking-title Corporation Fennas asked that right, another Eric, actually, is having name really to have no creativity west, the public area met with the person probability of duplicate actually with driving to go out meets the similar design car possibility to be similar. 人影攒动的大厅里,艾瑞克端着一杯红酒与其他三人站在一起闲聊着,orking-title公司的总裁艾瑞克・费纳如此问道,没错,又一个艾瑞克,其实,在起名字方面实在没什么创意的西方,公共场合遇到与自己重名的人概率其实与开车出门遇到同样款式汽车的可能性差不多。 „Since is pleasantly surprised, naturally must wait till can know at the last minute. However, I can disclose ahead of time,” on the Eric face brings smiling, gradually lowered some sounds, hung the next several people of appetites, this said: „This is a female combines.” “既然是惊喜,当然要等到最后一刻才能知道了。不过,我可以提前透露一下,”艾瑞克脸上带着笑,逐渐压低了些声音,吊了下几人的胃口,这才道:“这是一个女子组合。” Another three people gawked, immediately haha smiled. 另外三人愣了下,随即哈哈笑了起来。 19 entertainment recruit the young girl who in the information writes clearly is requesting 18 to arrive at the year publicly, naturally impossible other. Eric Fennas also follows to shake the head to smile, said: „That, Eric, was Firefly this must in the Europe development recording business?” 19娱乐公开招募信息上明白写着要求18到岁的年轻女孩,自然不可能其他。艾瑞克・费纳也跟着摇头笑了笑,道:“那么,艾瑞克,萤火虫这是要在欧洲发展唱片业务了吧？” Eric shakes the head, said: „Now is also only some ideas, the plan first tried the water to say again, after all, music domain, Firefly did not excel.” 艾瑞克摇摇头,道:“现在还只是一些想法,还是打算先试试水再说,毕竟,音乐领域这一块,萤火虫并不擅长。” „Actually,” Eric Fennas continues saying: „Recording industry and Hollywood Film Studio pattern is similar, Firefly wants to develop this domain business, the method also is actually very simple.” “其实吧,”艾瑞克・费纳继续道:“唱片行业和好莱坞电影公司的格局差不多,萤火虫想要拓展这一领域的业务,方法其实也很简单。” The Eric hear of opposite party said, selects the eyebrow slightly. In a moment ago, everyone was still discussing issue that the United Kingdom movie develops, Eric Fennas pulls the topic to the spice girl suddenly combines in the selection, Eric has felt somewhat strangely, at this time, he obviously feels, Eric Fennas should suggest anything. 艾瑞克听对方这么说,微微挑眉。就在刚才,大家还在讨论英国电影发展的问题,艾瑞克・费纳突然将话题扯到辣妹组合选拔上,艾瑞克就已经感觉有些奇怪,此时,他明显感觉到,艾瑞克・费纳应该是在暗示什么了。 Just thinking, side resounded a warm greeting sound: „Hi, Eric, good evening.” 正想着,旁边响起了一个热情的招呼声:“嗨,艾瑞克,晚上好。” Eric has turned around, saw Barbara Broke who a black evening dress walks smilingly, smiles the nod to respond, held the wine glass to hug with her carefully under. The United Kingdom cinema world is so also big, as 007 series of producers, Barbara Broke appears does not make people feel the accident/surprise here. 艾瑞克转过身,看到一身黑色晚礼服的芭芭拉・布洛克里笑盈盈地走过来,也微笑着点头回应,小心地托着酒杯与她拥抱了下。英国电影圈也就这么大,作为007系列的制片人,芭芭拉・布洛克里出现在这里并不让人感觉意外。 Hugged with Eric, Barbara Broke signals by nodding with several other people, then asked: „Therefore, what everyone is chatting?” 与艾瑞克拥抱了下,芭芭拉・布洛克里又和其他几人点头示意,然后问道:“所以,大家在聊什么？” Eric Fennas replied with a smile: „Naturally is «Casino Royale», Barbara, what your time is dry was really attractive.” 艾瑞克・费纳笑着回答道:“当然是《皇家赌场》啊,芭芭拉,你这次干的真是太漂亮了。” „Hey, Eric, you said here, I will be shameful.” “嘿,艾瑞克在这里呢,你这么说,我会无地自容的。” „Haha.” “哈哈。” Also is laughter. 又是一阵笑声。 Chatted several at will, Barbara Broke notices side Eric actually not to have the female companion, teased: „Eric, never expected that do you meet a person to come tonight, need me to accompany you to dance?” 随意聊了几句,芭芭拉・布洛克里注意到艾瑞克身旁竟然没有女伴,打趣道:“艾瑞克,没想到你今晚会一个人过来,需要我陪你跳舞吗？” Eric takes advantage of opportunity to put out a hand: „Naturally, this is my being honored.” 艾瑞克顺势伸手过去:“当然,这是我的荣幸。” Barbara Bro Kerry cracked a joke, sees Eric to put out a hand, has not rejected, gives nearby waiter the red wine in hand, nods to say goodbye with several other people, as Eric moves toward the dance floor together. 芭芭拉・布洛克里本来只是开个玩笑,见艾瑞克伸手过来,也没有拒绝,将手中的红酒交给旁边的侍者,与其他几人点头告辞,随着艾瑞克一起走向舞池。 Feels Eric to hold in the arms own waist, Barbara Broke also builds the arm, is actually gathers near the Eric ear saying: „First stated that Eric, even if you could not find the girl today, cannot provoke me.” 感受到艾瑞克搂住自己的腰肢,芭芭拉・布洛克里也将手臂搭过来,却是凑到艾瑞克耳边道:“首先声明,艾瑞克,就算你今天找不到女孩了,也不能招惹我。” With the music, Eric leads Barbara Broke to wave gently, said: „Barbara, you said that was really makes me sad.” 伴随着音乐,艾瑞克带着芭芭拉・布洛克里轻轻舞动着,道:“芭芭拉,你这么说真是太让我伤心了。” „Hehe, I call a preventive inoculation you ahead of time, you are not the type that I like.” “呵呵,我只是提前给你打个预防针,你可不是我喜欢的类型。” „Oh, I was too it seems like graceful, do you like thick crazy?” “哦,看来我太帅了,你喜欢粗狂型的？” „No, you are too old, I like young.” “不,你已经太老了,我喜欢更年轻的。” „Good, my heart broke to pieces one, but, if I have not remembered incorrectly, you compared with me......” “好吧,我的心又碎了一颗,不过,如果我没有记错的话,你可是比我……” Barbara Broke did not wait for Eric saying that immediately hits to block the way: „Hey, Eric, do not have polite Oh.” 芭芭拉・布洛克里不等艾瑞克说完,立刻打断道:“嘿,艾瑞克,不要这么没礼貌哦。” „Oh, sorry,” Eric stops the thread of conversation hastily, then said: „Right, Barbara, asked that you select the matter, you and Eric is Fennas familiar?” “哦,抱歉,”艾瑞克连忙止住话头,转而道:“对了,芭芭拉,问你点事情,你和艾瑞克・费纳熟悉吗？” „Also Ok, you know that United Kingdom this circle, is so big.” “还可以啊,你知道的,英国这个圈子,就这么大。” „That, you know that which Record Company he with does have the relations?” “那,你知道他和哪家唱片公司有关系吗？” Barbara Broke thinks, shakes the head, immediately as if understood anything, said with a smile: „Eric Fennas has to relate me with what Record Company unclear, orking-title has to relate Oh with Record Company actually, very big relations. I think you asked should be this.”( To be continued.) 芭芭拉・布洛克里想了想,摇头,随即又似乎明白了什么,笑道:“艾瑞克・费纳与什么唱片公司有关系我不清楚,倒是orking-title与一家唱片公司有关系哦,很大的关系。我想你问的应该是这个。”(未完待续。)