IAIH :: Volume #9

#896: Being unworthy

LNMTL needs user funding to survive Read More

Eric understood anything probably , to continue to ask: „Which Record Company?” 艾瑞克大概明白了什么,继续问道:“哪家唱片公司啊？” „PolyGram, is Headquarters in that Record Company of Holland. DELTA I remember that probably was in 1992, the PolyGram bought stock orking-tit 1 e, became this Film Studio first major stockholder. At that time a orking-tit 1 e founder, called Tim Bevan probably, because other discontented partners carried out this transaction also to leave the company, the PolyGram looked for Eric Fennas held the post of Chairman, to the present,” Barbara Bullock has said some information that knew, said curiously: „Eric, you asked that what these do make?” “宝丽金,就是总部在荷兰的那家唱片公司。Δ我记得大概是1992年吧,宝丽金入股orking-tit1e,成为这家电影公司的第一大股东。当时orking-tit1e的一个创始人,好像叫蒂姆・贝文,因为不满其他合伙人进行这笔交易还离开了公司,宝丽金就又找来了艾瑞克・费纳担任总裁,一直到现在,”芭芭拉・布洛克里说完自己知道的一些信息,好奇道:“艾瑞克,你问这些做什么？” Eric is somewhat accidental, although the Firefly electron has promoted the fire1yer player, and has been consulting with the online music sale with major Record Company the business, but Eric too does not pay attention to several big Record Company trends actually, he also thinks the PolyGram was purchased by several other big phonograph record giants, in memory, 2 000 years later, as if rarely again hears PolyGram name. Listened to Barbara Bullock saying that this matter has not lived obviously. 艾瑞克有些意外,虽然萤火虫电子已经推出了fire1yer播放器,并且一直在与各大唱片公司接洽在线音乐销售的事务,但艾瑞克其实并不是太关注几大唱片公司的动向,他本来还以为宝丽金已经被其他几大唱片巨头收购了,记忆中,2ooo年之后,似乎就很少再听到宝丽金这个名字。听芭芭拉・布洛克里这么说,这件事显然还没有生。 Reorganizes in the mind the somewhat scattered in disorder information, Eric was saying: „A moment ago, before was you greeted, Eric Fennas should be is suggesting me, the PolyGram could sell.” 整理着脑海中有些散乱的信息,艾瑞克道:“刚才,就是你过来打招呼之前,艾瑞克・费纳应该是在暗示我,宝丽金可能是要出售了。” „This I have not heard actually,” Barbara Bullock shakes the head, said: „But, this should be a good opportunity. Drew had few days ago delivered me a fire1yer player, I also think very good, was only the song in music store were too few, wanted to listen to music must buy d to come the copy first, was very troublesome. If there is a PolyGram, the song content in your online music store can definitely increase a big truncation.” “这我倒是还没听说过,”芭芭拉・布洛克里摇头,道:“不过,这应该是个好机会啊。德鲁前些日子送了我一台fire1yer播放器,我也觉得很不错,只是音乐商店里的歌太少了,想要听什么歌还得先买d来拷贝,很麻烦。如果有了宝丽金,你们在线音乐商店里的歌曲内容肯定能增加一大截。” The Eric nod smiled, in the heart actually understands clearly. 艾瑞克点头笑了笑,心中却更加了然。 Since Barbara Bullock can see the short board of Yahoo music store in content, the PolyGram is definitely easier to note this point, although not too clear PolyGram current concrete condition, but this obviously is also Eric Fennas just that words reason. 既然芭芭拉・布洛克里都能看出雅虎音乐商店在内容方面的短板,宝丽金肯定更容易注意到这一点,虽然不太清楚宝丽金目前的具体状况,但这显然也是艾瑞克・费纳刚刚那番话的原因。 Eric has hoped at heart actually through to the wide scope promotion of MP3 music player, pours to compel several big Record Company to seek the cooperation with online music store on own initiative. 艾瑞克心里其实一直希望通过对mp3音乐播放器的大范围推广,倒逼几大唱片公司主动寻求与在线音乐商店的合作。 However, at present the content of Yahoo music store is deficient, truly is one lets some people headache matters, after all, even if not care about the entire phonograph record profession the life, but if the user is unable to purchase the legal copy music to be forced to change pirating through the Internet massively, the MP3 player definitely will receive more and more sedan chair pressure. 不过,眼下雅虎音乐商店的内容匮乏,确实是一件让人有些头疼事情,毕竟,就算不在乎整个唱片行业的死活,但如果用户通过互联网无法购买正版音乐而被迫大量转向盗版,mp3播放器肯定会受到越来越多的舆伦压力。 Decided first to collect some PolyGram the materials, Eric and Barbara Bullock also at will talks about other topics. 打定主意先让人收集一些宝丽金的资料,艾瑞克和芭芭拉・布洛克里又随意聊起了其他话题。 A dance music had not ended, Eric saw that his assistant Peter in Ritchie hand takes a cell phone to give the hand signal toward him. 只是,一舞曲还没有结束,艾瑞克就看到他的助理彼得・里奇手中拿着一部手机朝他做手势。 Eric toward Peter That side Ritchie lifted the chin, said: „Sorry, Barbara, Peter possibly has the urgent matter to look for me.” 艾瑞克朝彼得・里奇那边抬了抬下巴,道:“抱歉,芭芭拉,彼得可能有急事找我。” „Naturally has not related.” “当然没关系。” Barbara Bullock is smiling shaking the head, loosens Eric, they leave the dance floor together. 芭芭拉・布洛克里微笑着摇头,松开艾瑞克,两人一起离开舞池。 Peter Ritchie and other Eric approached, hands over the cell phone, said: „Boss, San Francisco that side telephone, is Mr. Maikenai hits, wants you to answer personally.” 彼得・里奇等艾瑞克走近,将手机递过来,说道:“波ss,旧金山那边的电话,是麦克奈利先生打过来的,一定要你亲自接听。” Eric nods, has smiled toward Barbara Bullock, received the cell phone to place near the ear, walks toward the banquet hall front door. 艾瑞克点点头,又朝芭芭拉・布洛克里笑了下,接过手机放在耳边,朝宴会厅大门走去。 Although the telephone is CEO Victor Maikenai of Firefly electron hits, is related with Amazon. 电话虽然是萤火虫电子的eo维克多・麦克奈利打来的,却是与亚马逊有关。 London quickly to evening's ten o'clock, United States western time is also only in the afternoon. 伦敦已经快到晚上十点钟,美国西部时间还只是下午。 The matter must open from the morning Amazon fire1yer player sells in advance mentions, United States western 10 : 00 am, Amazon opens to the user officially sells in advance the fire1yer player. 事情还要从上午亚马逊的fire1yer播放器开放预售说起,美国西部的上午十点,亚马逊正式向用户开放预售fire1yer播放器。 Has not thought that the short 52 minutes, the sales volume has broken through 50,000 critical junctions, this data crossed Amazon anticipated by far, felt that having problems Jeff Beizuosi suspended selling in advance decisively. 没想到,短短52分钟,销量就冲破了50000台大关,这一数据远远过了亚马逊的预期,感觉到出了问题的杰夫・贝佐斯果断暂停了预售。 After investigation present, originally, because the fire1yer player of entity shop front generally is higher than Amazon platform USD, but the Amazon fire1yer player selling price after opening sells in advance as before is 299 USD, therefore, obviously is the users of electronic retailer Amazon has regarded the fire1yer player ‚batch’ platform, some users crazed one time have even ordered 1 000 stage, but such as 5 o stage 1 00 stage and so on order is innumerable. 经过排查才现,原来,由于实体店面的fire1yer播放器普遍高出亚马逊平台美元,而亚马逊的fire1yer播放器售价在开放预售后依旧是299美元,于是,很多明显是电子零售商的用户都将亚马逊当成了fire1yer播放器的‘批’平台,有些用户甚至丧心病狂地一次性订购了1ooo台,而诸如5o台1oo台之类的订单更是数不胜数。 The result of finally counting, in 50,000 selling in advance sales volumes, from ordinary customer order probably only then less than 7000, other completely are the large quantity orders. 最终统计的结果,50000台的预售销量中,来自普通客户的订单大概只有不到7000,其他全部都是大额订单。 Actually, Amazon before opening sells in advance, has to consider this issue, the previous rushing to purchase stage, Amazon stipulated each user are each time most can only purchase two. 其实,亚马逊在开放预售之前,也不是没有考虑过这个问题,此前的抢购阶段,亚马逊就规定每个用户每次最多只能购买两台。 However, the Amazon management generally thought that in the situation of Firefly electron capacity large promotion, the market demand of fire1yer player will again not be possibly anxious, the selling price of entity retail should also gradually reduce to with the web platform suitable price, therefore has not then limited the user purchase quantity. 但是,亚马逊的管理层普遍觉得,在萤火虫电子产能大幅提升的情况下,fire1yer播放器的市场需求可能不会再那么紧张,实体零售的售价应该也会逐渐降低到与网络平台相当的价位,于是便没有对用户购买数量进行限制。 After the result of such making also causes opening sold in advance, by the person was crazy ‚brushes list’ the situation, obviously, the entity retail merchant tasted enough benefit in the fire1yer player most recent several months of sale processes, in the situation in from the Firefly electron not being able to attain enough source of goods, started to try another method. 这么做的结果也就导致了开放预售之后被人疯狂‘刷单’的情形,显然,实体零售商在fire1yer播放器前几个月的销售过程中尝到了足够的甜头,在从萤火虫电子拿不到足够货源的情况下,开始另辟蹊径。 Can want to see, in rushing to purchase active procedure of Amazon first three months of implementation, definitely is also flooding the forms of these people, otherwise the players of not too possible 5 000 stages were swept away within less than one minute, after all, snatches a fire1yer player, hands over at least can gain to USD are even more, such ‚business’ is very cost-effective. 可以想见,在亚马逊前三个月实施的抢购活动过程中,肯定也充斥着这些人的身影,否则也不太可能5ooo台的播放器都在不到一分钟之内被一扫而空,毕竟,抢到一台fire1yer播放器,转手就至少能够赚到美元甚至更多,这样的‘生意’还是非常划算的。 However, since makes a mistake lived, Amazon must look for the method of solution. 不过,既然失误已经生,亚马逊就必须寻找解决的方法。 Cancels these large quantity orders definitely is incorrect, although motive some of some users do not save, but since Amazon has not limited the purchase quantity ahead of time, they are not considered as that breaks the rule. Imposes enterprise own fault to the user on, must be involved in a lawsuit in United States, moreover is impossible to win, will also undermine company own prestige. 取消那些大额订单肯定是不行的,虽然这部分用户的动机有些不存,但既然亚马逊提前没有对购买数量进行限制,他们也就不算是破坏规则。将企业自身的失误强加到用户身上,在美国可是要吃官司的,而且根本不可能赢,还会损害到公司自身的信誉。 Sold in advance suspends for one hour, after Amazon increased once more each user has limited purchases two limiting conditions, trades the page once again to open. 预售暂停了一个小时,亚马逊再次添加了每个用户限购两台的限制条件后,交易页面才又一次开放。 50,000 that but has sold, definitely will have the influence to the persistent goods supply of Amazon, let alone, even if has made the restrictive measure, wants to break this limit, is actually very also simple, so long as there is an enough patience, registered some account numbers on the line. Solves the key of this matter finally also the Firefly electron, therefore, Jeff Beizuosi has flown San Francisco and Victor Maikenai from Seattle hurriedly met with, introduced one aspect of own bitter experience, and hopes that the Firefly electron will enhance at least 50,000 to the Amazon quantity every month again. 但已经销售出的50000台,肯定会对亚马逊的持续供货造成影响,更何况,即使做出了限制措施,想要打破这种限制,其实也很简单,只要有足够的耐心,多注册一些账号就行了。解决这件事的关键最终还在萤火虫电子这边,于是,杰夫・贝佐斯风风火火地从西雅图飞到了旧金山与维克多・麦克奈利会面,介绍了一番自身遭遇的局面,并希望萤火虫电子将每月对亚马逊的供货量再提高至少50000台。 The entire United States electronic products retail merchants are lining up to wait for the Firefly electron goods supply, many to Amazon 50,000, the entity retail merchants definitely will also complain, Victor Maikenai naturally did not agree that Jeff Beizuosi request, some disposition irritable Bill Olsson also with Jeff Beizuosi lived the dispute. Finally Jeff Beizuosi proposed that telephones to Eric, making him decide, saw that Jeff Beizuosi depends on the stance that San Francisco does not walk, Victor Maikenai must project on London Eric the telephone. 整个美国的电子产品零售商都在排队等待着萤火虫电子供货,多给亚马逊50000台,实体零售商们也肯定会怨声载道,维克多・麦克奈利自然不同意杰夫・贝佐斯的要求,性格有些急躁的比尔・奥尔森还与杰夫・贝佐斯生了争执。最后杰夫・贝佐斯提议打电话给艾瑞克,让他来定夺,眼看杰夫・贝佐斯有赖在旧金山不走的架势,维克多・麦克奈利只得将电话打到伦敦的艾瑞克这边。 Had understood in the telephone initially the long and short of the story of matter, Eric hurries back to the residence of Kensington garden avenue, in San Francisco Victor Maikenai, Jeff Beizuosi and the others held the conference call, has discussed late at night, through the mediation of Eric, both sides will be draws up a compromise plan, the quantity that Amazon attained will enhance 25,000 again, this matter was solves reluctantly. 在电话里初步了解了事情的来龙去脉,艾瑞克又赶回肯辛顿花园大街的住所,与远在旧金山的维克多・麦克奈利、杰夫・贝佐斯等人召开视频会议,一直讨论到深夜,在艾瑞克的调解下,双方才算拿出了一个折中方案,亚马逊拿到的供货量将再提高25000台,这件事才算勉强解决。 Actually, Eric at heart is also helpless. 其实,艾瑞克心里也是无奈。 the technique content of fire1yer player is not too truly high, but eventually is model of brand-new electronic products, impossible and so on to present many years of electronic installation like the d player and cell phone, if desired, so long as relates to the appropriate OEM manufacturer, can realize the capacity to explode in the several months. Because is the brand-new product, the fire1yer player not only will be restricted that the primary device supplies, the product assembly factory and production line also need to start to construct from zero, in addition also has the faculty training and other all kinds of issues, wants to realize the capacity to explode, the cycle is several times of traditional electronic products. fire1yer播放器的技术含量确实不算太高,但终究是一款全新的电子产品,不可能像d播放器、手机之类已经出现多年电子设备那样,如果需要的话,只要联系到合适的代工厂商,就可以在短短几个月内实现产能爆。由于是全新的产品,fire1yer播放器不但会受到元器件供应的限制,产品的组装工厂和生产线也需要从零开始建造,此外还有员工培训等各种各样的问题,想要实现产能爆,周期是传统电子产品的好几倍。 Although has solved the issue between Firefly electron and Amazon through the long-distance conference call temporarily, Eric did not have to continue to stay in the London thoughts, decided to return to United States ahead of time, that side also truly accumulated the issue that too has needed him to solve many personally. 虽然通过远程视频会议暂时解决了萤火虫电子与亚马逊之间的问题,艾瑞克却没有了继续呆在伦敦的心思,决定提前返回美国,那边也确实积累了太多需要他亲自解决的问题。 Selection 2-3 months that the spice girls combine have not been are impossible to be completed, so long as when the time comes he comes again one. 辣妹组合的选拔没有两三个月是不可能完成的,到时候他只要再过来一趟就可以。 Therefore, next day, Eric has mounted Drew that frame Boeing 767 that rents from Los Angeles al Corporation. 于是,第二天,艾瑞克就登上了德鲁从洛杉矶al公司租赁的那架波音767。 Because is satisfied to the tour of London, the girl and al Corporation signed have rented the contract for a long time, has wrapped that frame Boeing 767, planned to use till own Boeing 747 to pay. Although each month rent reaches as high as 6 50,000 USD, moreover does not calculate each time flight fuel oil and other expenses, but Eric had not opposed that perhaps every month 6 50,000 USD rents are hard to withstand regarding the ordinary rich and powerful people, but this sum of money for him is actually not anything. After all, waits several aircraft deliveries that plans to purchase, and constructs two personal airports in the coast, every year uses in maintenance and other expenses needs tens of millions USD. 由于对伦敦之行非常满意,丫头与al公司签署了长期租赁合约,将那架波音767包了下来,打算一直用到自己的波音747交付为止。虽然每个月的租金高达65万美元,而且还不算每次飞行的燃油等费用,但艾瑞克也没有反对,或许每个月65万美元的租金对于普通富豪来说都难以承受,但这笔钱对他来说却并不算什么。毕竟,等计划中购买的几架飞机交付,并且在东西海岸建好两个私人机场,每年用在维护保养等方面的费用可是需要数千万美元。 Last night when left party, Eric told that Peter Ritchie collected some PolyGram the materials. Although the time is very tight, Peter Ritchie the airplane before Eric, reorganized several documents about PolyGram. 昨晚离开派对时,艾瑞克就吩咐彼得・里奇收集一些宝丽金的资料。虽然时间很紧,彼得・里奇还是在艾瑞克上飞机之前,整理好了几份关于宝丽金的文件。 Boeing 767 took off from the London Heathrow Airport, after passing just lifted off the transient symptom, the airplane goes through steadily in the above the Atlantic, Eric then sat in the engine room luxurious anteroom near the window position by, since read the material of PolyGram. 波音767从伦敦希斯罗机场起飞,度过了刚刚升空后的短暂不适,飞机平稳地穿行在大西洋上空,艾瑞克便坐在机舱豪华套房的临窗位置旁,翻看起了宝丽金的资料。 Like has not expected behind orking-tit 1 e Film Studio to be the PolyGram phonograph record, Eric has not thought that Philips in Holland can be the holding shareholder of PolyGram unexpectedly. He the impression to Philips basically has the razor blade, as if also has the DVD player and so on. 就像没有料到orking-tit1e电影公司背后会是宝丽金唱片一样,艾瑞克也没想到,荷兰的飞利浦公司竟然会是宝丽金的控股股东。他对飞利浦的印象基本上就只有剃须刀,似乎还有dvd播放器之类。 But carefully read a material, Eric present, this time Philips to Holland, the scale was very huge, the service of this company related to medical instrument, lighting attachment, domestic electric appliances, entertainment media and other aspects, the completeness was miniature General Electric. In 1996, the year earning of Philips was the 1 o 8 500 million guilder, converted, close 37 billion USD. 但仔细阅读一番资料,艾瑞克才现,此时的飞利浦对于荷兰来说,规模还是非常庞大的,这家公司的业务涉及医疗器械、照明设备、家用电器、娱乐传媒等方方面面,完完全全就是一个迷你的通用电气。1996年,飞利浦的年营收达到1o85亿荷兰盾,换算下来,接近37o亿美元。 Philips gets involved in the phonograph record profession the goal and Japan Sony is the same, to promote own music player product. beginning 8 o age, the PolyGram is owned stocks by Philips and German Siemens together, afterward, Philips has bought the PolyGram stock in Siemens hand in the late 80's completely, and Amsterdam stock exchange in Holland. At present, Philips has the PolyGram 75% stocks as before, other 15% stocks belong to the circulation stock. 飞利浦涉足唱片行业的目的与日本索尼一样,都是为了推广自身的音乐播放器产品。8o年代初,宝丽金由飞利浦和德国西门子共同持股,随后,飞利浦在八十年代末将西门子手中的宝丽金股份全部买了下来,并且在荷兰的阿姆斯特丹证券交易所上市。目前,飞利浦依旧拥有宝丽金75%的股份,其他15%的股份属于流通股。 Calculates by the recent stock price, the market value of PolyGram achieves 9 700 million USD. 以近期的股价计算,宝丽金的市值达到97亿美元。 Saw this digit, Eric has cancelled the thought of purchase PolyGram, could not afford, but was unworthy radically. 只是看到这个数字,艾瑞克就已经打消了购买宝丽金的念头,不是买不起,而是根本不值。 Market value 9 700 million USD, the turnover definitely will not be finally lower than 1 o billion USD. 市值97亿美元,最终成交金额肯定不会低于1oo亿美元。 Although Firefly , to take over, adopts the trading mode that the fund and stock unify, the relaxedness can this Record Company income pouch, but if for song copyright in PolyGram hand, such does probably with the original space and time in Sony to promote the blue light form buys Metro Goldwyn Mayer to be similar, Sony buys Metro Goldwyn Mayer few years, the streaming media time approached, the Sony hd of blue light or Toshiba has become the weak. But now, along with emerging of Internet, does not need to wait again for several years, the digital music time approached. 虽然萤火虫如果想要接手,采取资金与股票相结合的交易方式,轻松就能够将这家唱片公司收入囊中,但如果只是为了宝丽金手中的歌曲版权,这么做大概就和原时空中索尼为了推广蓝光格式买下米高梅差不多,索尼买下米高梅没几年,流媒体时代就来临了,无论是索尼的蓝光还是东芝的hd都成了鸡肋。而现在,随着互联网的兴起,不用再等几年,数字音乐时代就已经来临了。 Moreover, the root supported the PolyGram 1996 annual financial statement, last year the operation income of this phonograph record giant whole year was 3.6 billion USD, the net profit actually only then 300 million 378 o ten thousand USD, even if the phonograph record profession did not move toward the decline, spending 1 o billion USD to buy this company, needed the 30 year to recover the investment.( To be continued.) 8 而且,根据手中宝丽金1996年的年度财务报告,去年这家唱片巨头全年的运营收入为36亿美元,净利润却只有3亿378o万美元,即使唱片行业不走向衰落,花1oo亿美元买下这家公司,也需要三十年才能收回投资。(未完待续。)8
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