IAIH :: Volume #9

#829: Always must remind itself frequently

Discussed that the name issue of MP3 player, Bill Olsson continues saying: „Then is the Yahoo music store, or the Yahoo music box, we have obtained probably the online sales authorization of 200,000 song at present, but cooperation negotiations not too big progress with music copyright resources richest five big world-class Record Company, therefore, the main music origin of irelyer should be the d small dish piece, benefits from the promotion of MP3 audio format, at present over 50% d small dish pieces what use is the MP3 form, even if the right and wrong MP3 form, we can also through transferring the code form its transformation are the MP3 audio frequencies.” 讨论完mp3播放器的命名问题,比尔・奥尔森继续道:“接下来是雅虎音乐商店,或者说雅虎音乐盒子,目前我们已经取得了大概20万首歌曲的在线销售授权,但与音乐版权资源最丰富的五大世界级唱片公司的合作谈判并没有太大的进展,所以,irelyer的主要音乐来源应该是d碟片,得益于mp3音频格式的推广,目前超过50%的d碟片采用的是mp3格式,即使是非mp3格式,我们也可以通过转码形式将其转换为mp3音频。” Yahoo and Microsoft initial contract will expire two years later, although Microsoft started to suffer anti- monopoly investigation for these years frequently, but can foresee, in July, 1999 initial contract due, once Microsoft gave up initially that 30% tender offers plans, will inevitably cause Yahoo Browser to lose the Windows platform to tacitly approve the status of browser. The Eric initial suggestion develops a Yahoo music store website, but to avoid Yahoo Browser will be pushed aside by Microsoft in the future, Yahoo has been promoting various types of network commodities in recent years independent software, to reduce to the Yahoo Browser dependence. 雅虎与微软当初的合约将在两年后到期,虽然这几年微软已经开始频繁遭受到反垄断调查的困扰,但可以预见,1999年7月份当初的合约到期之后,一旦微软放弃当初那30%的股权收购方案,势必会导致雅虎浏览器失去indos平台默认浏览器的地位。艾瑞克最初的建议是开发一个雅虎音乐商店网站,但为了避免将来雅虎浏览器被微软排挤,雅虎最近几年一直都在推动旗下各种网络商品的单独软件化,以减少对雅虎浏览器的依赖性。 This time similarly so, Yahoo and Firefly electron two teamworks, initially the rough idea carried on the detailed improvement Eric, and has developed the sales platform of independent Yahoo music box software as online music store, in the meantime, the Yahoo music box can also the software module pointed recognition of development expertise pirate the d small dish piece conveniently, preventing it to be used in the audio frequency copy. Said, because of the previous life living conditions, this point Eric has not considered at first, he also rejoiced that Yahoo and team of Firefly electron has thought of this, otherwise, waits for irelyer to sell, the Firefly electron will face lawsuit bombing of major Record Company absolutely. 这次同样如此,雅虎和萤火虫电子两个团队合作,将艾瑞克当初粗糙的想法进行详细完善,并开发了单独的雅虎音乐盒子软件作为在线音乐商店的销售平台,同时,雅虎音乐盒子也可以更加方便地开发专门的软件模块针对性地识别盗版d碟片,阻止其被用于音频拷贝。说真的,因为前世的生活环境,这一点艾瑞克最初根本就没有考虑过,他也庆幸雅虎和萤火虫电子的团队想到了这点,否则,等irelyer发售,萤火虫电子绝对会面临各大唱片公司的诉讼轰炸。 Before the projecting apparatus, Bill Olsson spoke of here, looked once more to Eric, said: „Eric, although Yahoo attempts the massive music resources centralized to own network store, to activate the payment user under many Yahoo platform. But I thought that does this is not cost-effective, like Sony, they, although has alkman, but extravagant demands all Record Company will not give them to manufacture the music magnetic tape copyright as before, this is impossible. In my opinion, irelyer definitely has to substitute the alkman personal stereo the potential, if we can be more open, will be authorized various Record Company to run own online music store alone, the irelyer will influence expand rapidly. the alkman current year sales volume is 15 million, if irelyer can also be this degree, according to 299 USD selling prices, our every year sales volumes can achieve 4 500 million USD.” 投影仪前,比尔・奥尔森说到这里,再次看向艾瑞克,道:“艾瑞克,虽然雅虎试图将大量音乐资源集中到自身的网络商店,是为了激活更多雅虎平台下的付费用户。但我觉得这样做并不划算,就像索尼,他们虽然有着alkman,但依旧不会奢求所有唱片公司都将版权交给他们制作音乐磁带,这根本就不可能。在我看来,irelyer绝对有替代alkman随身听的潜力,如果我们能够更开放一些,授权各家唱片公司单独经营自家的在线音乐商店,irelyer的影响力会迅速扩张。alkman当前的年销量是1500万件,如果irelyer也能够达到这种程度,按照299美元的售价,我们每年的销售额就能达到45亿美元。” Eric said: „But, Bill, irelyer absolutely does not have this influence now, can urge major Record Company to establish the special music store for it, if we insist, Record Company definitely meets the lion big start to talk. On the other hand, if irelyer had enough influence in the future, we do not need to compromise to Record Company again, they on own initiative will only seek the cooperation.” 艾瑞克道:“但是,比尔,irelyer现在根本就没有这种影响力,能够促使各大唱片公司为它成立专门的音乐商店,如果我们坚持的话,唱片公司肯定会狮子大开口。另一方面,如果irelyer在将来拥有了足够的影响力,我们也就根本不需要再向唱片公司妥协,他们只会主动寻求合作。” „But ought to have appropriate opportunity, Eric,” Bill Olsson said: „Although we have installed the pirating recognition module on Yahoo music box, but is unable to prevent all piracy activities eventually, suffered the lawsuit the risk still to exist, if can shut off d small dish piece copy channel completely, realized the complete digitization, can avoid as much as possible this situation.” “但总该有合适的时机的,艾瑞克,”比尔・奥尔森道:“虽然我们在雅虎音乐盒子上安装了盗版识别模块,但终究无法阻止所有盗版行为,遭受诉讼的风险仍然存在,如果能够完全切断d碟片拷贝这个渠道,实现完全的数字化,就可以尽可能避免这种情况。” Eric actually also clear Bill Olsson's thoughts, he initially hopes that the Yahoo music box can strip from Yahoo, is operated by the Firefly electron alone, but had been rejected by Eric, since the Firefly electron is unable to hold this platform, considered out of the Firefly electron's benefit that Bill Olsson hopes the music sale platform openness. 艾瑞克其实也清楚比尔・奥尔森的心思,他当初希望雅虎音乐盒子能够从雅虎剥离出来,由萤火虫电子单独运营,只是被艾瑞克拒绝了,既然萤火虫电子无法占有这个平台,出于萤火虫电子本身的利益考虑,比尔・奥尔森才希望音乐销售平台更加开放化。 The booth lets go, Eric said with a smile: „Bill, we are clear, completely realizes the digitized sale, is as before impossible to cut off the piracy problem. However, since the Sony recording tape lawsuit wins, the copyright side was impossible again through the way of lawsuit to prevent the progress of technology . Moreover, at present all alkman, videocorder, the d player, the md personal stereo as well as DVD player these audio-visual broadcast platforms, are unable to cease the piracy problem completely, therefore, we only need to be us to do as far as possible, does not need to be worried about the issues in too many this aspect.” 摊摊手,艾瑞克笑道:“比尔,我们都清楚,完全实现数字化销售,依旧不可能断绝盗版问题。但是,自从索尼的录像带官司胜诉之后,版权方已经不可能再通过诉讼的方式阻止技术的进步,而且,目前所有的alkman、录像机、d播放器、md随身听以及dvd播放器这些音频视频播放平台,都无法完全杜绝盗版问题,所以,我们只需要尽可能做我们能做的,并不需要担心太多这方面的问题。” Bill Olsson from the smile of Eric knows that he has seen through his thoughts, is not awkward, bypasses this topic, since continues to discuss the build and product of marketing issue primary device purchase project and distribution of irelyer. 比尔・奥尔森从艾瑞克的微笑中知道他看穿了自己的心思,也不尴尬,绕过这个话题,继续讨论起irelyer的元器件采购体系建设、销售网络的搭建和产品营销问题。 Eric in the two years in the MP3 the research and development of player and at E-book microreader, invested 60 million USD probably, these also included initially entrusted Seagate to develop the expense of miniature hard disk as well as purchases the expenditures of ii patent, used at the research and development in MP3 player specifically are not many, R &\; D team that after all, the Firefly electron was responsible for two products altogether more than 190 people, although the yearly salary of Engineer Silicon Valley was very generally high, but in the two years the salary expenditure also had 30 million. 艾瑞克这两年在mp3播放器和电子书阅读器的研发上,大概投入了6000万美元,这其中还包括当初委托希捷开发微型硬盘的费用以及收购ii专利权的花费,具体用在mp3播放器方面的研发并不多,毕竟,萤火虫电子负责两种产品的研发团队一共才190多人,虽然硅谷工程师的年薪普遍很高,但这两年来的薪酬开支也只有3000万。 However, Bill irelyer that Olsson makes purchases the budget formulations of various product marketing links from the primary device, actually achieves 200 million USD, to the feeling of Eric, probably spends 60 million USD to produce a movie, but actually must use the propaganda and release expense of 200 million USD. 不过,比尔・奥尔森做出的irelyer从元器件采购到产品营销各环节的预算方案,却达到2亿美元,给艾瑞克的感觉,就好像花6000万美元制作一部电影,但却要用2亿美元的宣传和发行费用。 Naturally, the irelyer prospects for development definitely are worth this budget, like Bill Olsson has raised in the conference, if irelyer can substitute for alkman, every year will be the Firefly electron will bring to count the 1 billion USD earning . Moreover, Eric will be clearer than all people, irelyer, will truly have to substitute for alkman as well as the potential of other current portable music players. 当然,irelyer的发展前景肯定值得这份预算,就像比尔・奥尔森在会议上提过的,如果irelyer能够取代alkman,每年将为萤火虫电子带来数十亿美元的营收,而且,艾瑞克比所有人都清楚,irelyer,确实拥有取代alkman以及当前的其他所有便携式音乐播放器的潜力。 Conference arrives in the afternoon four o'clock, had determined irelyer sold and promotes the plan in detail, Eric and Chris together visited the research and development department of company with the two heads of Firefly electron. 会议一只开到下午四点钟,确定了irelyer的详细发售和推广方案,艾瑞克和克里斯又与萤火虫电子的两位负责人一起参观了公司的研发部门。 Six o'clock, the people have the supper together, Eric by starlight have then flown back to Los Angeles. Chris will continue to remain, leads the Firefly electron and conformity work of United Kingdom arm chip company, the relevant plan through had determined yesterday with the teleconference of arm management. Before then, the Firefly electron has put out the sample of E-book microreader, because of this machine current production cost close 400 USD, if must guarantee that enough profit, the selling price at least should also decide in 700 USD, this is the ordinary consumer the price that is difficult to accept. After everybody's discussion, Eric decides temporarily to give up this product, but is the technology that the use accumulates, in the Firefly electron, arm Corporation and under the Yahoo tripartite cooperation, develops function richer tablet PC pad together, this was also initially the second stage in Eric plan, and planned about to unveil the mature product in 2000, when the time comes, along with electronic industry will further develop the pa DC's production cost definitely also to drop to a more reasonable price. 六点钟,众人一起吃过晚餐,艾瑞克便趁着夜色飞回洛杉矶。克里斯则会继续留下来,主导萤火虫电子与英国arm芯片公司的整合工作,相关方案昨天就已经通过与arm管理层的电话会议确定下来。在此之前,萤火虫电子已经拿出了电子书阅读器的样品,但因为这台机器当前的制作成本接近400美元,如果要确保足够的利润,销售价格至少也应该定在700美元,这是普通消费者很难接受的价格。经过大家的讨论,艾瑞克决定暂时放弃这一产品,而是利用积累下来的技术,在萤火虫电子、arm公司和雅虎三方的共同合作下,一起开发功能更加丰富的平板电脑pad,这也是当初艾瑞克计划中的第二阶段,并计划在2000年左右推出成熟产品,到时候,随着电子行业的进一步发展pad的制造成本肯定也会下降到一个更加合理的价位。 The gulf stream commerce machine dim landed in the dim light of night on the Santa Monica airport, Eric had just alit from the airplane, received Michael the phone call that Eisner made personally, inquired that he has had free time to eat meal in the evening together. 湾流商务机在夜色朦胧中降落在圣莫妮卡机场,艾瑞克刚刚下了飞机,就接到了迈克尔・艾斯纳亲自打来的电话,询问他晚上有没有空一起吃顿饭。 Eric naturally clear Michael the Eisner purpose in coming, the figure domain stops the external cooperation, in the future a long time, Warner, Paramount, Universal and Sony several will be very difficult to produce the outstanding CG Special Effects movie, for these days, several big Film Studio high levels almost personally made the phone call in secret, probes Eric to cancel the possibility of this decision, Michael Eisner this telephones is also quite backward. 艾瑞克当然清楚迈克尔・艾斯纳的来意,数字领域停止对外合作,未来很长一段时间,华纳、派拉蒙、环球和索尼几家都将很难制作出优秀的g特效电影,这几天,私下里几大电影公司的高层几乎都亲自打来过电话,试探艾瑞克有没有取消这个决定的可能性,迈克尔・艾斯纳的这通电话还算是比较落后的。 Considered that tonight does not have what appointment, Eric then to comply, rides in a carriage to rush to the Beverly Hills Manor Morton dining room, this is the well-known dining room that a Hollywood film-maker appears and disappears frequently. 考虑到今晚并没有什么预约,艾瑞克便答应下来,乘车赶往比弗利山庄的莫顿餐厅,这是一家好莱坞电影人经常出没的知名餐厅。 When arrives at the dining room, the time close to nine o'clock, Eric under attendant's leadership, had found Michael quickly position that Eisner is. 到达餐厅时,时间已经临近九点钟,艾瑞克在侍应生的带领下,很快找到了迈克尔・艾斯纳所在的位置。 Is sitting at the dinner table reads newspaper Michael Eisner sees Eric to walk, stands up, they shook hand, have greeted, Eric is out of control to tease one: „Has not thought that you will choose this dining room.” 正坐在餐桌旁阅读一份报纸的迈克尔・艾斯纳见艾瑞克走过来,站起身,两人握了握手,打过招呼,艾瑞克禁不住调侃了一句:“没想到你会选择这家餐厅。” These words are not aimless, but is past events that Hollywood most people know. 这句话并不是无的放矢,而是好莱坞大部分人都知道的一段往事。 In the mid-80's, but also holds the post of Chairman Michael in Paramount because Eisner in parent company Chairman Martin the Davis relations are very deadlocked, ferment to change job to Disney are the chief executive officer, when he and Disney several words matter people have brought to a conclusion the condition, resigns after Paramount, Disney Board of Directors actually to appointing Michael the decision of Eisner has had the dispute, this also causes Michael Eisner suddenly is at an unemployment condition of uncertain future. Immediately, was just separated from Michael of Hollywood power center Eisner has encountered the predicament of fickleness of life immediately, one night, he plans and good friend Michael Ovitz has the supper together, telephones the Morton dining room setting, had not been rejected his time suddenly was actually informed sold out, at that time Michael on the scene Ovitz telephones, actually with ease decided the position, this matter regarding a Hollywood big shot, simply was a shame. 八十年代中期,还在派拉蒙担任总裁的迈克尔・艾斯纳因为于母公司董事长马丁・戴维斯关系很僵,酝酿着跳槽到迪斯尼担任首席执行官,当他与迪斯尼几位话事人谈定了条件,从派拉蒙辞职后,迪斯尼董事会却又对任命迈克尔・艾斯纳的决定产生了争执,这也导致迈克尔・艾斯纳的突然处于一种前途未卜的失业状态。随即,刚刚脱离好莱坞权力中心的迈克尔・艾斯纳立刻遭遇了人走茶凉的窘境,一天晚上,他打算和好友迈克尔・奥维茨一起吃晚餐,打电话到莫顿餐厅定位置,从来没有被拒绝过的他那一次却突然被告知客满了,当时在场的迈克尔・奥维茨重新打电话过去,却又轻松地定到了位置,这种事对于一位好莱坞大亨来说,简直就是一种羞辱。 Michael Eisner hears teasing of Eric, the expression lightly, said very much light: „Always must remind itself frequently.” 迈克尔・艾斯纳听到艾瑞克的调侃,表情却很平淡,轻飘飘地说道:“总是要经常提醒自己。” „,” Eric smiled, they sit down, although has had the supper in San Francisco, Eric has ordered food. “呵,”艾瑞克笑了笑,两人坐下,虽然在旧金山就已经吃过晚餐,艾瑞克还是点了一份食物。 When the attendant leaves, Michael Eisner opens the mouth to say on own initiative: „Eric, heard that you did go to San Francisco over the two days?” 待侍应生离开,迈克尔・艾斯纳主动开口道:“艾瑞克,听说你这两天去了旧金山？” „Un, became in that side a company has turned over a little thing, immediately must go on the market the sale, I had a look in the past.” “嗯,在那边成了的一家公司倒腾出了件小东西,马上就要上市销售,我过去看看。” Michael Eisner smiles, said: „Can by thing that you regard as important, isn't the little thing so is definitely simple?” 迈克尔・艾斯纳笑笑,道:“能被你看重的事物,肯定不是小东西那么简单吧？” Eric has realized anything suddenly, expression does not have what change, but explained in detail: „Is a brand-new portable music player, what a pity sample in my baggage, otherwise can also deliver you one, is very interesting little thing.” 艾瑞克突然意识到了些什么,表情却没有什么变化,而是详细地解释起来:“是一种全新的便携式音乐播放器,可惜样品在我的行李中,不然还可以送你一件,也算是挺有意思的小东西。” Since Michael Eisner knew this matter, he also no longer conceals, Eric even guessed that Michael Eisner likely knew Yahoo and Universal phonograph record consulted with the online music sale the matter. 既然迈克尔・艾斯纳已经知道了这件事,他也不再隐瞒,艾瑞克甚至猜测,迈克尔・艾斯纳很可能已经知道了雅虎与环球唱片接洽在线音乐销售的事情了。 Clearly, Michael Eisner this is to take the chip with Universal phonograph record copyright, received exchange for some solid advantage, for example, the figure domain continues the technical support to Universal Pictures. 很明显,迈克尔・艾斯纳这是想要用环球唱片的版权作为筹码,换取一些实实在在的好处,比如,数字领域继续对环球影业的技术支持。 However, Michael Eisner miscalculated obviously. 不过,迈克尔・艾斯纳明显打错算盘了。 „Actually, I at noon today and Doug Morris of Universal phonograph record eat meal, heard exactly this matter,” Michael Eisner does not beat around the bush, said: „I also heard that Yahoo and cooperation negotiations of Universal phonograph record, as if fell into deadlock.” “其实,我今天中午和环球唱片的道格・莫里斯吃饭,恰好听说了这件事情,”迈克尔・艾斯纳也不绕弯子,道:“我还听说,雅虎与环球唱片的合作谈判,似乎陷入了僵持。” „This is the inevitable matter,” Eric said: „Big company always has the arrogance of big company, they always frequently cannot see clearly the situation, when has the initiative the self-contained status to be shiftless, when one day loses the initiative, will pose as by the victim.” “这是必然的事情,”艾瑞克道:“大公司总有着大公司的傲慢,他们总是经常看不清形势,在拥有主动权的时候自持身份不思进取,待有一天失去主动权,又会以受害者自居。” In the original space and time, several big Record Company have the far ultra Apple superiority to deploy the MP3 player, but either to maintain oneself soon the market niche of eliminated old style portable player, either is the group management level system ossification response is slow, in brief, in MP3 player this is on the electronic products of low threshold, although many Record Company have the attempt, actually ended in failure, to be occupied over 70% music player markets by Apple finally, finally has to deign to accept a post the rule of Apple online music sale platform, led by the nose by others, often also likely resentful woman the player of seeking vengeance Apple tolerated pirating to violate oneself rights, how could it not be. Knowledge, even if no Apple, in the age of the Internet, because large reduction of music piracy cost, the phonograph record profession was impossible to maintain once magnificence again. 原时空中,几大唱片公司原本有着远超苹果的优势去部署mp3播放器,但要么为了维持自家即将被淘汰的老式便携式播放器的市场地位,要么是集团管理层体制僵化反应迟钝,总之,在mp3播放器这是低门槛的电子产品上,虽然很多唱片公司都有着尝试,却都以失败告终,最终被苹果占据了70%以上的音乐播放器市场,最后不得不去屈就苹果在线音乐销售平台的规则,被别人牵着鼻子走,不时还像怨妇似的报怨苹果的播放器纵容盗版侵害了自家权益,岂不。知,即使没有苹果,在互联网时代,因为盗版音乐成本的大幅降低,唱片行业根本不可能再维持曾经的辉煌。 Michael Eisner cannot certainly see the future scene, although felt that Eric these words say somewhat bewilderedly, has not refuted. 迈克尔・艾斯纳当然看不到未来的场景,虽然感觉艾瑞克这句话说得有些莫名其妙,却没有反驳。 Chatted several at will, supper carried quickly, Michael Eisner sips red wine, has put down the stem glass, continued saying: „Eric, I think that you definitely guessed correctly my idea. Is this, I can help to convince Mr. Bronfman, making him open the mouth to support Yahoo and cooperation of Universal phonograph record, but as the terms of exchange, I hopes that the figure domain continues to open and cooperation of Universal Pictures, do you think what kind of?” 随意聊了几句,晚餐很快端了上来,迈克尔・艾斯纳抿了一口红酒,放下高脚杯,继续道:“艾瑞克,我想你肯定猜出我的想法了。是这样的,我可以帮忙说服布朗夫曼先生,让他开口支持雅虎与环球唱片的合作,但作为交换条件,我希望数字领域继续开放与环球影业的合作,你觉得怎么样？” Eric shakes the head saying: „Sorry, Michael, I cannot accept your condition.” 艾瑞克摇头道:“抱歉,迈克尔,我不能答应你的条件。” Michael Eisner has gawked staring, he has not thought simple that such Eric can reject, daytime time, he already close investigation the situation in Yahoo online music store, although achieved the cooperation with some 23 Record Company, song copyright quantity that but the Yahoo music store has actually only then trivial 200,000 head, quite best-selling song and special edition , is only restricted in that group of young people pop singers who Firefly Records cultivates in recent years. But Universal, the Universal phonograph record has United States to surpass one-fourth music copyright resources, if can achieve the cooperation with Universal, other Record Company manner will not be absolutely firm.( To be continued.) 迈克尔・艾斯纳愣了愣,他没有想到艾瑞克会拒绝的这么干脆,白天的时候,他已经详细调查过雅虎在线音乐商店的情况,虽然已经与一些23线唱片公司达成了合作,但雅虎音乐商店拥有的歌曲版权数量却只有区区20万首,比较畅销的歌曲和专辑,也仅限于萤火虫唱片最近几年培育的那一批青少年流行歌手。而环球这边,环球唱片可是拥有着美国超过1的音乐版权资源,如果能够与环球达成合作,其他唱片公司的态度绝对不会那么坚决。(未完待续。)
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