IAIH :: Volume #9

#824: What happened

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On December 28, on Saturday. 12月28日,周六。 Christmas day already past two days, in the new year will soon approach. 圣诞节已经过去两天,新年即将来临。 During Katzenberg original plan holiday, brings family to go to Europe to take vacation, although he is a workaholic, does not mean that does not need to be on leave. However, because of the «RMS Titanic» matter, this end of the year Katzenberg has to cancel all trips, even does not have chapter of New York to accompany the parents to celebrate the Christmas day. 卡森伯格原计划节日期间带着全家去欧洲度假,他虽然是工作狂,并不意味着不需要休假。不过,但因为《泰坦尼克号》的事情,这个年底卡森伯格不得不取消所有行程,甚至都没有回纽约陪父母过圣诞节。 «RMS Titanic» first week Box Office 54 250,000 USD, have surpassed originally Firefly Group internal and exterior Box Office statistical agency majority about first week anticipated in 40 million USD, has saying that is a comfort, but, to the movie huge manufacture and announcement expense, this first week result can only say that as before is the failure. 《泰坦尼克号》首周票房5425万美元,超过了原本萤火虫集团内部和外部票房统计机构大部分都在4000万美元左右的首周预期,不得不说是一种安慰,不过,相对于影片庞大的制作和宣发费用,这个首周成绩依旧只能说是失败。 At present, this situation seemed to be irreversible, as the Firefly Group chief executive officer, Katzenberg must do now, as far as possible avoids this Box Office tragedy occurring again. 眼下,这种局势似乎已经不可逆转,作为萤火虫集团的首席执行官,卡森伯格现在要做的,就是尽可能地避免这种票房惨剧再次发生。 Routinely five o'clock wake up, eventually are the holidays, are in the weekend, Katzenberg has not started a day of work like the past anxiously, after simple morning exercise, he starts personally prepares the breakfast for the wife and child, is occasionally completely one as the husband and father's responsibility. 习惯性地五点钟醒来,终究是节假日,又是周末,卡森伯格没有像以往那样急切地开始一天的工作,简单的晨练后,他开始亲自为妻子和孩子准备早餐,算是偶尔尽一下自己作为丈夫和父亲的责任。 Meanwhile, in Firefly Group Burbank Headquarters, the movie distributes in the department office, is responsible for the Box Office statistics on-duty staff George Reck and Feir Luopuluosi full are the doubts inspects the Box Office data that various yard line fax come once more. 与此同时,在萤火虫集团的伯班克总部,电影发行部门办公室里,负责票房统计的值班员工乔治・雷克与菲尔・罗普洛斯两人正满是疑惑地再次检查各大院线传真过来的票房数据。 In recent years, along with the rapid growth of Internet, the ticket systems of various North America yard line business also gradually realizes the networking, the Box Office statistics efficiency therefore considerably increases, but, among the different institute lines has not realized the unification data as before, therefore, Film Studio and special Box Office statistical agency, the separate figure that but also needs to give to the different institute line business compiles. 最近几年,随着互联网的快速发展,北美各大院线商的票务系统也逐渐实现联网,票房统计效率因此大为增加,不过,不同院线之间依旧没有实现统一数据,因此,电影公司和专门的票房统计机构,还需要对不同院线商给出的单独数据进行汇总。 George Reck and on December 27 in Feir Luopuluosi once more again nucleus consider as finished one hand Box Office data, even has also made several phone calls, for oneself felt that some data of doubts carry on to the institute line company confirmed again, finally determined after the Box Office digit in hand is completely unmistakable, George Reck and Feir Luopuluosi looked at each other mutually stared blankly for several seconds, they have worked in the film industry for 56 years, but, was looking at the data in hand, their 100% place determinations, this absolutely was their this whole life, has seen strangeest next week Box Office digit. 乔治・雷克和菲尔・罗普洛斯再次重新核算了一遍手中的12月27日票房数据,甚至还打了几个电话,为自己感到疑惑的一些数据向院线公司进行再一次确认,最终确定手中的票房数字完整无误后,乔治・雷克和菲尔・罗普洛斯相互对视地愣怔了几秒,他们在电影行业都已经工作了56年时间,但,看着手中的这份数据,两人100地确定,这绝对是他们这辈子,见到过的最奇怪的次周票房数字。 Although had almost affirmed that the Box Office data in hand is accurate, recovers, George Reck said to the colleague: „Feir, must confirm again, if has made a mistake, making boss rejoice without reason, can we possibly make a clean sweep?” 虽然几乎已经肯定手中的票房数据准确无误,回过神来,乔治・雷克还是对同事道:“菲尔,要不要再确认一遍,万一搞错了,让boss们空欢喜一场,我们可能就要被扫地出门了？” Because on Feir Luopuluosi face originally this needs all night sticky business the accumulation tired look completely to vanish at this time does not see, he flung gently waved the arms about the paper, sent out crash-bang the light sound, looked to the companion, said: „You thought that necessity?” 菲尔・罗普洛斯脸上原本因为这份需要通宵的苦差事而积累的倦容此时已经完全消失不见,他轻轻甩了甩手中的纸张,发出哗啦的轻响,看向同伴,道:“你觉得,还有必要吗？” „Or, gives Mr. Thompson to telephone first?” George Reck suggested again: „Issues boss this data directly, I always felt that some are not steadfast.” “要不,先给汤普森先生打个电话？”乔治・雷克再次建议道:“直接将这份数据发给boss们,我总感觉有些不踏实。” George Robert that Reck said Thompson is their immediate superior, Chairman of Firefly release department. 乔治・雷克所说的罗伯特・汤普森是他们两个的顶头上司,萤火虫发行部门的总裁。 Feir Luopuluosi looked at «RMS Titanic» odd-numbered days Box Office data in the hand once more. 菲尔・罗普洛斯再次看了眼手中的《泰坦尼克号》单日票房数据。 1212 ten thousand USD! 1212万美元！ «RMS Titanic» screens the first week, breaks through 10 million USD without any day of one-day Box Office, this is also all people thinks one of the «RMS Titanic» Box Office disastrous defeat reasons. 《泰坦尼克号》上映首周,没有任何一天单日票房突破1000万美元,这也是所有人都觉得《泰坦尼克号》票房惨败的原因之一。 According to the normal Box Office trend of majority of movie, «RMS Titanic» weekend three days of odd-numbered days Box Office, should be at about 6 million USD, but at this time, the data in hand unexpectedly is two times in estimate. This means anything, the «RMS Titanic» second week, Box Office not only has not fallen, instead appeared has not gathered rising suddenly of common sense completely. 按照大部分影片的正常票房走势,《泰坦尼克号》次周末三天的单日票房,应该在600万美元左右,但此时,手中的数据竟然是预计中的两倍。这意味着什么,《泰坦尼克号》第二周,票房不但没有下跌,反而出现了完全不合常理的暴涨。 Feir Luopuluosi has to see the situation that Box Office counter has fallen, the movie of many reputation full house, will screen second week Box Office to present increasing of certain extent, but that type counter will fall the increase scope to be basically small, little over 10%, but compared in the last Friday same time 86 50,000 USD Box Office numbers, «RMS Titanic» Friday Box Office have been higher than unexpectedly entire 40%. 菲尔・罗普洛斯并不是没有见过票房逆跌的情形,很多口碑爆棚的影片,上映第二周票房都会出现一定程度的攀升,但那种逆跌涨幅基本上都非常小,很少有超过10%的,但相比于上周五同期的865万美元票房数字,《泰坦尼克号》次周五的票房竟然高出了整整40%。 „That, telephones first,” finally, somewhat afraid Feir Luopuluosi nodded to approve George similarly Reck's words. “那么,还是先打个电话吧,”最终,同样也有些心虚的菲尔・罗普洛斯点头赞成了乔治・雷克的话。 Therefore, in the morning less than seven o'clock, Firefly Group including Katzenberg and Frank Wells and Carolyn Eliot, Kenneth Horne one group are in the Los Angeles high level, in a hurry rushed to Burbank Headquarters, even left job continually, but hangs Michael of Board of Directors seat in Firefly Group Lynn, after hearing the news, curiously, since he mansion situated in Malibu rushed to Burbank. 于是,上午七点钟不到,萤火虫集团包括卡森伯格、弗兰克・威尔斯、卡洛琳・艾略特、肯尼斯・霍恩等一帮身在洛杉矶的高层,都匆匆匆匆赶到了伯班克总部,甚至连已经离职,只是在萤火虫集团挂一个董事会席位的迈克尔・林恩,听到消息后都好奇地从他位于马里布的豪宅赶到了伯班克。 Firefly Group issue department Chairman Robert Thompson pushes the door to enter the conference room, the people who originally talked in whispers are completely peaceful, looks consistently to him. 萤火虫集团发行部总裁罗伯特・汤普森推门走进会议室,原本正在窃窃私语的众人全部都安静下来,一致看向他这边。 „Mr. Katzenberg, everybody, I have called to confirm personally, although possibly has some errors, but «RMS Titanic» yesterday's odd-numbered days Box Office, definitely should in 12 million USD about.”, Robert Thompson adds once more: „In other words, to last Friday, «RMS Titanic» Box Office not only has not fallen, instead rose 3 500,000 USD, counter falls the proportion is 40%.” “卡森伯格先生,还有大家,我已经亲自打电话确认过了,虽然可能存在一些误差,但《泰坦尼克号》昨天的单日票房,肯定应该在1200万美元左右。”顿了顿,罗伯特・汤普森再次补充道:“也就是说,相对于上周五,《泰坦尼克号》的票房不但没有下跌,反而上涨了350万美元,逆跌比例为40%。” Robert Thompson was saying, hints to follow in the Box Office data report that behind secretary will photocopy 11 to distribute to all group management on the scene. 罗伯特・汤普森说着,又示意跟在身后的秘书将复印出来的票房数据报告11分发给在场的所有集团高管。 Received the detailed data report, Katzenberg looks down impatiently. 接过详细的数据报告,卡森伯格迫不及待地低头看去。 The initial statistics, on December 27, United States native place odd-numbered days Box Office amounted to 29 500,000 USD, «RMS Titanic» by 1212 ten thousand USD one-day Box Office, was in the first place position strikingly. Those who rank second is Warner Bros. screens normal treatment satirical comedy «Three President Snafu» that this week, first date Box Office 570 ten thousand USD. Then is «Martian Handles Earth» and «Sweetheart Mister» and «Star Trek: First contact» and other movies. 初步统计,12月27日,美国本土单日票房总计2950万美元,《泰坦尼克号》以1212万美元的单日票房,醒目地占据榜首位置。排名第二的是华纳兄弟本周上映的正治讽刺喜剧《三个总统一团糟》,首日票房570万美元。接下来是《火星人玩转地球》、《甜心先生》、《星际迷航:第一次接触》等影片。 Since the detailed one-day Box Office ranking has counted, then, this data definitely not mistakenly. 既然详细的单日票房排行榜都已经统计了出来,那么,这份数据肯定不会错了。 Stares at that 1212 ten thousand USD one-day Box Office data, Katzenberg is not having what excitedly mood at heart, but somewhat gets muddled, gains ground, looks to all around, all management on the scene basically show similar expression, on the face is hanging the same issue obviously: What happened? 盯着那1212万美元的单日票房数据,卡森伯格心里并没有什么兴奋地情绪,只是有些发蒙,抬起头,看向四周,在场的所有高管基本上都露出类似的表情,脸上明显都挂着同一个问题:发生什么事情了？ A moment later, Katzenberg looks to Robert Thompson, asked: „Did you issue Eric the Box Office data?” 片刻之后,卡森伯格才看向罗伯特・汤普森,问道:“你们把票房数据发给艾瑞克了吗？” „Yes, Jeffrey, before our 6 : 00 am, will issue Mr. Williams the previous day of the same day Box Office data,” Robert Thompson nod confirmation said. “是的,杰弗瑞,我们每天早上六点之前,都会将前一天的当日票房数据发给威廉姆斯先生,”罗伯特・汤普森点头确认道。 „He......” the Katzenberg words told only half, shook the head, if Eric has any back coupling, definitely telephones to oneself or Frank and the others, is thinking at heart, Katzenberg no longer eagerly ravels the response of Eric, but looks to the people: „, Everybody said that what situation now this is?” “那他……”卡森伯格话说到一半,又摇了摇头,如果艾瑞克有什么回馈,也肯定是打电话给自己或者弗兰克等人,心里想着,卡森伯格不再急于弄明白艾瑞克的反应,而是看向众人:“那么,大家说说,现在这是什么情况？” The people you have a look at me, I have a look at you, suddenly does not know that said any good. 众人你看看我,我看看你,一时间都不知道说什么好。 Saw with own eyes that numerous big shots have not opened the mouth, sit in desk end Robert Thompson probes was saying: „I thought that the «RMS Titanic» current Box Office trend, in had an indication couple days ago.” 眼见众位大佬没有开口,坐在办公桌末尾的罗伯特・汤普森试探着说道:“我觉得,《泰坦尼克号》目前的票房走势,在前几天就已经有所征兆了。” Sees Robert Thompson opens the mouth, Frank Wells looks that said: „Can Robert, say in detail?” 见罗伯特・汤普森开口,弗兰克・威尔斯看过来,道:“罗伯特,可以详细说说吗？” „Naturally,” Robert Thompson nods, thinks that has referred to toward the Katzenberg behind writing board , after having been permitted, sets out, will take the pen just the «RMS Titanic» previous week of odd-numbered days Box Office data that saw from the Box Office statistical reports 11 enumerates. “当然,”罗伯特・汤普森点头,想了想,朝卡森伯格身后的写字板指了下,得到允许后起身走过去,拿起水笔将刚刚从票房统计报告里看到的《泰坦尼克号》前一周单日票房数据11列举出来。 „Everybody looked that” Robert Thompson displays the first week seven days of data, yesterday's 1212 ten thousand USD will add on, then said to the people: „The «RMS Titanic» first weekend opening is truly mediocre, the first week also presented a normal decline range on Monday, but since Christmas day, on Wednesday, 703 ten thousand USD, on Thursday, 90 50,000 USD, on Friday, was yesterday, 1212 ten thousand USD, from these three days of Box Office digit, «RMS Titanic» after experiencing the mediocre trend of initial period, because...... Certain reasons, Box Office starts presents the obvious rising condition.” “大家看,”罗伯特・汤普森罗列完首周七天的数据,又将昨天的1212万美元加上,然后对众人道:“《泰坦尼克号》的首周末开局确实很平庸,首周周一也出现了一个正常的跌幅,但自从圣诞节之后,周三,703万美元,周四,905万美元,周五,也就是昨天,1212万美元,从这三天的票房数字来看,《泰坦尼克号》在经历了初期的平庸走势之后,因为……某些原因,票房开始呈现出明显的上扬状态。” Katzenberg and Frank Michael that Wells as well as just came to join in the fun Lynn , etc. has worked many years of management approximately to understand in the film industry at this time Robert Thompson said ‚certain reasons’ possibly are anything. 卡森伯格、弗兰克・威尔斯以及刚过来凑热闹的迈克尔・林恩等已经在电影行业工作多年的高管此时都大致明白了罗伯特・汤普森所说的‘某些原因’可能是什么。 However, just joined Firefly group CFO as several years ago, Carolyn Eliot somewhat blurry, curiously asked: „Robert, you said ‚certain reasons’, what refers to?” 不过,作为前几年才刚刚加入萤火虫的集团首席财务官,卡洛琳・艾略特却有些迷糊,好奇地问道:“罗伯特,你说的‘某些原因’,是指什么？” Robert Thompson looked at people one eyes, has hesitated, said: „I thought that possibly is the reputation of movie, this is not on the media the reputation of relative polarization, but is among the audiences the reputation of handing down. However, the «RMS Titanic» the reputation movie of Box Office trend and past handing down also has very big difference, these movie next week may appear counter falls, but absolutely does not have the scope of «RMS Titanic» such exaggeration, therefore, I cannot guarantee that also has the reason that other we do not know.” 罗伯特・汤普森看了众人一眼,迟疑了下,道:“我觉得,最可能是电影的口碑,这并不是媒体上相对两极分化的口碑,而是观众之间口口相传的口碑。不过,《泰坦尼克号》的票房走势与以往的口口相传的口碑电影也有着很大的不同,那些电影次周或许会出现逆跌,但绝对没有《泰坦尼克号》这么夸张的幅度,因此,我也不敢保证,是不是还有其他我们不知道的原因。” Everybody also chaotically discussed that saw with own eyes that the discussion of this divorcing oneself from reality could not obtain any useful result, Katzenberg waves to terminate all people's speeches, to Robert Thompson said: „Robert, this matter you are responsible for personally, give you three days of time, clarified exactly what happened . Moreover, helping me connect the Eric call, immediately.” 大家又七嘴八舌地讨论了一通,眼见这种闭门造车的讨论得不出任何有用的结果,卡森伯格挥手终止了所有人的发言,对罗伯特・汤普森道:“罗伯特,这件事你亲自负责,给你三天时间,弄清楚到底发生了什么事情,另外,帮我接通艾瑞克的电话,立刻。” «RMS Titanic» next week Box Office presented the news that large scale counter fell unable to conceal the truth too for a long time, was only a morning, most people obtained the relevant information, that group of people who Eric first received certainly the message. 《泰坦尼克号》次周票房出现大幅度逆跌的消息根本瞒不了太长时间,只是一个上午,大部分人都已经得到了相关信息,艾瑞克当然是最先收到消息的那批人。 However, because has the experience of previous life, Eric before «RMS Titanic» screens, throughout not like Katzenberg, Cameron and the others to the movie Box Office prospect heavyhearted, accordingly, «RMS Titanic» next week Box Office starts to soar, Eric is also very difficult to realize the exhilaration of group high-level that feeling relieved. 不过,因为有着前世的经历,艾瑞克在《泰坦尼克号》上映之前,始终都没有像卡森伯格、卡梅隆等人那样对影片票房前景忧心忡忡过,相应的,《泰坦尼克号》次周票房开始腾飞,艾瑞克也就很难体会到集团高层那种如释重负的兴奋感。 Receives the phone call that Katzenberg makes, Eric sits in some cafe in Southampton as before, in the company of vase girl, read George peacefully Szo Ross «Finance Alchemy». 接到卡森伯格打来的电话,艾瑞克依旧坐在南安普顿的某家咖啡厅里,在花瓶女孩的陪伴下,安静地阅读乔治・索罗斯的《金融炼金术》。 This after all is only next week first day, the following Box Office data had not determined eventually that Eric does not have to make Katzenberg carry out some plans that in his a period of time heart deliberates on anxiously. 这毕竟只是次周的第一天,后续的票房数据终究还没有确定,艾瑞克也没有急切地让卡森伯格去执行他最近一段时间心中酝酿的一些计划。 They simply chatted for more than ten minutes, has made the telephone call, Eric dialed is «RMS Titanic» creates the propaganda in Australia the Cameron telephone, although Australia was before dawn, Cameron has not actually rested, Eric tells the fellow who this has worried to get angry recently the news that «RMS Titanic» next week Box Office counter fell, thinks that was in Cameron of Sydney to be able to rest to be good to think afterward. 两人只是简单地聊了十多分钟,挂了电话,艾瑞克又拨通了远在澳大利亚为《泰坦尼克号》做宣传的卡梅隆的电话,澳大利亚虽然是凌晨,卡梅隆却没有休息,艾瑞克将《泰坦尼克号》次周票房逆跌的消息告诉了这个最近一直着急上火的家伙,想必,身在悉尼的卡梅隆应该能在随后睡个好觉。 If the «RMS Titanic» Friday Box Office data draws a charge, but also is only some Firefly Group interior management doubts, when three days, the movie time the Box Office data was released afterward in the weekend that the entire North America media are almost at the short Mongolian circle condition, almost all media were asking a similar question: What happened? 如果《泰坦尼克号》次周五票房数据出炉,还只是萤火虫集团内部高管有些疑惑的话,当随后三天,影片次周末票房数据公布,整个北美的媒体几乎都处于短暂的蒙圈状态,几乎所有媒体都在问一个同样的问题:发生什么事情了？ After experiencing Friday 1212 ten thousand USD Box Office, Saturday Box Office does not have any declining trend as before, but rose slightly to 1246 ten thousand USD, afterward, on Sunday the Box Office data was 1086 ten thousand USD. 经历了周五的1212万美元票房后,次周六票房依旧没有任何下降趋势,而是小幅上涨到了1246万美元,随后,周日票房数据为1086万美元。 Finally, the «RMS Titanic» weekend three days of Box Office sum totals are 3544 ten thousand USD, compares in Shou in the weekend three days 29 180,000 USD Box Office, rose more than 600 USD fully, although the overall rising scope did not have the same day to be so terrorist on Friday, but counter fell the proportion to surpass 20% as before. 最终,《泰坦尼克号》次周末三天票房总和为3544万美元,相比于首周末三天2918万美元的票房,整整上涨了600多美元,虽然整体上扬幅度没有周五当天那么恐怖,但逆跌比例依旧超过了20%。 Immediately, under the personal urging of Katzenberg, Robert Thompson has also put out the preliminary Box Office trend report. 随即,在卡森伯格的亲自叮嘱下,罗伯特・汤普森也拿出了初步的票房走势调查报告。 At this time, the «RMS Titanic» movie criticism feedback of North America mainstream media did not have any reference value, Robert Thompson hires the special investigation appraisal organization directly, three days of time, collected 20,000 audience questionnaires in the United States major main cities directly. 此时,北美主流媒体的《泰坦尼克号》影评反馈已经不存在任何参考价值,罗伯特・汤普森直接雇佣专门的调查评估机构,三天时间,在美国各大主要城市直接搜集了20000份观众调查问卷。 The findings showed that in the audience community of «RMS Titanic» next week, over 20% are the second view shade, 30% audiences under the intense recommendation of side relatives and friends, enter the movie theater to watch this movie. Although the majority of audiences before the view shade, thought that a «RMS Titanic» three hours of film length is they enters the biggest hindrance of movie theater, but, after watching the movie, over 80% audiences discovered one in view shade process, has neglected the time issue completely, in other words, the movie splendid special effect, plot as well as the rhythm, making them completely forget the time passed. 调查结果显示,《泰坦尼克号》次周的观众群体中,超过20%都是第二次观影,有30%的观众都是在身边亲友们的强烈推荐下,走进电影院观看这部影片的。虽然大部分观众在观影之前,都觉得《泰坦尼克号》三个小时的片长是他们走进电影院的最大阻碍,不过,看完影片之后,超过80%的观众都发现自己在观影过程中,完全忽略了时间问题,也就是说,影片出色的特效、剧情以及节奏,让他们完全忘记了时间流逝。 Meanwhile, very grading of system, the statistics of 20,000 questionnaires, most direct grading from audience, has achieved 8.8 points of this surprising figure unexpectedly, exceeds before this average, only then 7 points of media grading, reputation of «RMS Titanic» in audience community, has realized a counterattack similarly. 同时,十分制的评分,20000份调查问卷的统计下来,来自观众的最直接评分,竟然达到了8.8分这个让人惊讶的数字,远超过此前平均只有7分的媒体评分,《泰坦尼克号》在观众群体中的口碑,同样实现了一次逆袭。
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