Two years ago that time stirs up row of bidding, takes Disney Hand-Drawn Animation Department Paramount by the 2.5 billion USD large amount of money, moves to the Los Angeles Culver City brand-new work campus the entire team. 经过两年前的那次激列竞拍,以25亿美元巨资拿下迪斯尼手绘动画部门的派拉蒙,将整个团队迁往洛杉矶卡尔弗市的全新工作园区。 At this time, Paramount Pictures CEO Sherry Lansing walks from the Paramount animation Film Studio office building, with head Roger Allers said goodbye, sneaked in own private car. 此时,派拉蒙影业ceo雪莉・兰辛从派拉蒙动画制片厂的办公楼走出来,与负责人罗杰・爱勒斯道别,钻进了自己的座驾。 The vehicle starts, by Sherry in dermis chair Lansing has rubbed temple(s) gently, was recalling just with Roger Allers discussed release matters concerned about «Sound of the Desert». 车子启动,靠在真皮座椅上的雪莉・兰辛轻轻揉了揉额角,回忆着刚刚与罗杰・爱勒斯讨论的关于《风中奇缘》的发行事宜。 What «Sound of the Desert» narrated was a Indian princess rescues the United Kingdom explorer, and melted a story of race war. This is the project that the Disney animation time arranges, detailed script and story version and minute of scene, had determined in the Disney animation time, after Paramount buys the Hand-Drawn Animation team, the manufacture of «Sound of the Desert» also immediately starts. 《风中奇缘》讲述的是一位印第安公主救助英国探险家,并且化解了一场种族战争的故事。这是迪斯尼动画时期就可是筹备的项目,详细的剧本、故事版和分镜头,在迪斯尼动画时期就已经确定,派拉蒙买下手绘动画团队后,《风中奇缘》的制作也立刻启动。 Although after having changed the master, the salary of entire animation team dramatically increases. But initially actually that easily is dissipated by resentment that Firefly got rid, in more than one year, the entire Hand-Drawn Animation team was rousing a vigor, wanted to create «The Lion King» such masterpiece once more, quite made Firefly be initially to abandon the decision of Hand-Drawn Animation Department rudes awakening. 虽然换了东家之后,整个动画团队的薪酬都大幅增加。但当初被萤火虫抛弃的怨气却并不是那么轻易消散的,这一年多来,整个手绘动画团队都鼓着一股劲儿,想要再次创造《狮子王》那样的杰作,好让萤火虫为当初抛弃手绘动画部门的决定后悔莫及。 Therefore, although the usual two years of animation cycle was reduced for one -and-a-half years, the «Sound of the Desert» quality as before is splendid, when preview, I am full of praise to this animation including Redstone. 因此,虽然通常的两年时间动画制作周期被缩短到了一年半,《风中奇缘》的质量却依旧非常出色,试映时,连雷石东本人都对这部动画赞不绝口。 In order to realize multiplex ambition of Viacom on entire industry chain, support of Redstone to Paramount Animation Department can say spares no effort. 为了实现维亚康姆在全产业链上的多元化野心,雷石东对派拉蒙动画部门的支持可以说不遗余力。 However, Sherry Lansing does not have Redstone and animation team is so optimistic. 但是,雪莉・兰辛却远没有雷石东和动画团队那么乐观。 Although after the strict cost control, because of rising suddenly of animator salary, the «Sound of the Desert» production cost has achieved 80 million USD as before, in addition following announcement, the total investment likely surpasses 120 million USD, is equal manufactures the announcement cost to «The Lion King» two times. 虽然经过严格的成本控制,但因为动画师薪酬的暴涨,《风中奇缘》的制作成本依旧达到了8000万美元,加上后续宣发,总投资很可能超过1.2亿美元,相当于《狮子王》制作宣发成本的两倍。 «The Lion King» sequel and that «Mulan» two animations manufactured, the cost definitely only high is not low, but wants to take the Paramount animation as the content railway engine, unites Viacom the Blockbuster chain store and Nick child stage and other channel resources, builds one fully to tap the animated film business potential the multiplex industry chain, conservative estimate, takes five years. 正在制作的《狮子王》续集和《木兰》两部动画,成本也肯定只高不低,而想要以派拉蒙动画为内容火车头,联合维亚康姆旗下的百视达连锁店和尼克儿童台等渠道资源,打造出一条可以充分挖掘动画电影商业潜力的多元化产业链,保守估计,也需要五年时间。 Before then, wants to recover these manufacture soaring animation investments, main dependent movie Box Office. 在这之前,想要收回这些制作高昂的动画项目投资,主要依赖的还是电影票房。 Can want to see, in this long industry chain making a connection process, these huge investments animated films, so long as there is Box Office to be in unfavorable situation, seriously will harm the Paramount Pictures funding chain, even has to Warner Bros. such, not only cannot provide the profit for the parent company, but must from the Headquarters gain financial support. 可以想见,在这漫长的产业链打通过程中,这些投资巨大的动画电影,只要有一部票房失利,就将严重损害派拉蒙影业的资金链,甚至不得不向华纳兄弟那样,不但不能为母公司提供利润,还要从总部获取资金支持。 Moreover, Sherry why Lansing will sell out Disney Hand-Drawn Animation Department regarding Firefly suddenly, has had the anxiety. 而且,雪莉・兰辛对于萤火虫为什么会突然卖掉迪斯尼手绘动画部门,也一直心存疑虑。 After all, that is in «The Lion King» global Box Office near 1 billion USD peak time, the sane enterprise managers are slightly impossible to make the decision of this counteracting common sense. 毕竟,那可是在《狮子王》全球票房将近十亿美元的巅峰时刻啊,稍微理智一些的企业管理者都不可能做出这种有悖常理的决定。 But if said that youth is being swayed by personal feelings, this reason cannot stand firmly, Firefly rising marvelously, becomes North America and even the world first big media group in less than ten years, builds the person in this kind of media empire, to be how possibly swayed by personal feelings to act willfully. But, if sells Hand-Drawn Animation Department is the result that the opposite party thinks, Paramount likely has been taking certain very secret enormous risks. 但如果说那个青年是在意气用事,这个理由就更加站不住脚,萤火虫在不到十年时间奇迹般的崛起,一跃成为北美乃至全世界第一大传媒集团,打造这样一个传媒帝国的人,怎么可能会意气用事一意孤行呢。但,如果出售手绘动画部门是对方深思熟虑的结果,那么,派拉蒙很可能已经在承担某些非常隐秘的巨大风险。 Purchases the decision of Disney Hand-Drawn Animation Department is Redstone decides personally, Sherry Lansing knows, even if Animation Department has the problem, she will not shoulder the too big responsibility, but as Paramount Pictures CEO, once this matter occurrence, her day definitely will not feel better. 收购迪斯尼手绘动画部门的决定是雷石东亲自拍板的,雪莉・兰辛知道即使动画部门出现问题,她也不会承担太大责任,但作为派拉蒙影业的ceo,一旦这种事情发生,她的日子肯定也不会好过。 All have been a foregone conclusion, Sherry Lansing intertwined, quickly puts down this matter, the decision more energy will place on Live-Action Film, although does not have the animated film that rich periphery, but Live-Action Film forever is the Hollywood mainstream. 一切已成定局,雪莉・兰辛纠结了一阵,就很快放下这件事,还是决定将更多精力放在真人电影上,虽然没有动画电影那么丰厚的周边,但真人电影永远都是好莱坞的主流。 „That side Steven had the news?” Spunks up to sit the straight body, Sherry Lansing inquired the front assistant. “史蒂文那边有消息了吗？”打起精神坐直身体,雪莉・兰辛询问起前排的助理。 Spielberg with the support of Microsoft, will unite David Guffin, George Lucas establishes brand-new big Film Studio, this is the news that the field altogether knows. 斯皮尔伯格将在微软的支持下,联合大卫・格芬、乔治・卢卡斯成立全新的大制片厂,这已经是业界共知的消息。 Although the people know that this Film Studio will build own distribution network gradually, only but if annexed the new line and Disney's distribution circuit like initial Firefly continuously, otherwise, at least in recent years, Spielberg and the others definitely also need to give seven big Film Studio the movie release. 虽然众人都知道这家制片厂会逐步打造自己的发行网络,但除非像当初的萤火虫那样连续吞并新线、迪斯尼的发行渠道,否则,至少最近几年,斯皮尔伯格等人肯定还需要将影片发行交给七大制片厂。 Because Bill Gates this main investor and Firefly not harmonious relations, the three companies in Firefly system definitely are not the Spielberg's consideration object, Sony Film Industry now have not struggled secretly from the mess, the production company that Warner has many accommodating alongside, Spielberg can choose, only then Paramount and Universal, two with every effort will also be striving for this cooperation project. 因为比尔・盖茨这个幕后主要投资人与萤火虫并不和睦的关系,萤火虫体系内的三家公司肯定不会是斯皮尔伯格的考虑对象,索尼影业现在还没有从烂摊子中挣扎出来,华纳旗下已经有着多家挂靠的制片公司,斯皮尔伯格可以选择的,就只有派拉蒙和环球,两家也都在尽力争取这个合作项目。 The assistants replied: „The assistant of Mr. Spielberg some time ago telephoned, indicated that 8 : 00 pm, Mr. Spielberg can pull out obtains the time, I have subscribed the seat in the Beverly Hills Manor Morton dining room.” 助理答道:“斯皮尔伯格先生的助理不久前打电话过来,表示今天晚上八点,斯皮尔伯格先生可以抽得出时间,我已经在比弗利山庄莫顿餐厅订了位子。” Sherry Lansing nodded satisfied, looked at the watch, to the rush hour only remaining was less than one hour, will tell that the driver drove to go home, good to make some preparations for evening's dinner party ahead of time, car front vehicle-borne fax incites to make a sound suddenly. 雪莉・兰辛满意地点头,看了看手表,离下班时间只剩下不到一个小时,正要吩咐司机开车回家,好提前为晚上的会餐做些准备,轿车前排的车载传真突然滋滋地响了起来。 The first successive 56 pages of materials print, the fax machine sound stops. 一连56页资料打印出来,传真机声音才停止。 The assistants have swept the material approximately, gives the back row Sherry Lansing: „Is the «First-level Fear» matter, over the two days on the media, suddenly appeared...... Un, Ms. Lansing, you have a look personally.” 助理将资料大致扫了一遍,就递给后排的雪莉・兰辛:“是《一级恐惧》的事情,这两天媒体上,突然出现了一些……嗯,兰辛女士,你亲自看看吧。” «First-level Fear» had held the post of «Los Angeles Justice» and «New York Important law case Group» and other well-known TV series Director and Producer Gerry a crime thriller film that Huo Britt directs. 《一级恐惧》是曾经担任过《洛城法网》、《纽约重案组》等知名电视剧导演和制作人的格里高利・霍布里特执导的一部犯罪惊悚片。 The movie spends three surely USD, is the medium cost manufacture. 影片耗资三千万美元,算是中等成本制作。 Perhaps is because came from the TV series Director reason, Gerry Huo Britt is unable to control the movie rhythm good, causes the movie initial Large expanse of more than 160 minutes, after the multiple revision editing, compresses to 130 minutes, although as before appears long, has not actually been able to revise, will otherwise affect the integrity of entire story. 或许是因为出身于电视剧导演的缘故,格里高利・霍布里特无法良好地掌控电影节奏,导致影片最初的成片长达160多分钟,经过多次修改剪辑,才压缩到130分钟,虽然依旧显得冗长,却已经无法修改,否则将影响到整个故事的完整性。 After initial internal preview, except for that named Edward the Norton new person may be called the shocking performance, other aspects, were not favored by the management. 最初的内部试片后,除了那位名叫爱德华・诺顿的新人堪称惊艳的表演,其他方面,都不被管理层看好。 Therefore, the company does not have extremely to stress in the announcement aspect. 因此,公司在宣发方面也就没有太过侧重。 Until recently, «First-level Fear» Producer Gary Lucie has thought relates to hype the movie and that «Seven» of Firefly new line crest of wave vigor together, to enhance the «First-level Fear» popularity, then promotes the Box Office marketing plan. 直到最近,《一级恐惧》的制作人加里・卢切西想到了一个将影片与萤火虫旗下新线风头正劲的那部《七宗罪》联系起来共同炒作,以提高《一级恐惧》知名度,进而促进票房的营销方案。 Today is on Wednesday, «First-level Fear» and «Seven» will screen on this Friday, through the feedbacks in various aspects, Sherry Lansing to Gary the effect that Lucie that marketing plan achieves is also satisfactory. 今天已经是周三,《一级恐惧》和《七宗罪》都将在这周五上映,通过各方面的反馈,雪莉・兰辛对加里・卢切西那套营销方案达到的效果也非常满意。 Sees the assistant to look at the fax later spoken language somewhat to make excuses, Sherry Lansing received that several pages of fax curiously, the assistant had forgotten a moment ago arranges the fax paging, Sherry Lansing first sees is the commentary fragments of some media to «First-level Fear». 见助理看过传真之后的言语有些支吾,雪莉・兰辛好奇地接过那几页传真,那助理刚才忘记了将传真分页排好,雪莉・兰辛首先看到地是一些媒体对《一级恐惧》的评论片段。 „...... If «Seven» gives the pure sensory stimulation in some religious -type killing by mistreatment techniques, the startled day reversal of «First-level Fear» result is actually the pure mind that we bring shocks. The innumerable theories and facts had proven a viewpoint, the psychological fear is the true fear, this aspect, as the similar crime thriller film, «First-level Fear» has achieved the pinnacle this point without doubt, but «Seven» actually instead is more like a repertoire overflow blood lodicule.” “……如果《七宗罪》只是以一些宗教式的虐杀手法给人以单纯的感官刺激的话,《一级恐惧》结局的惊天逆转给我们带来的却是纯粹的心灵震撼。无数理论和事实都曾经证明过一个观点,心理上的恐惧才是真正的恐惧,这方面,作为同类型的犯罪惊悚片,《一级恐惧》无疑将这一点做到了极致,而《七宗罪》却反而更像是一部套路化的泛滥血浆片。” „...... «First-level Fear» without doubt is a completion extremely high crime thriller film, not being mysterious in plot, to has not carried on the hackneyed stuff picture of misleading to the audience specially, some are only when the people think when all settle down, that makes people feel that in an instant shocks, but frightened stimulation reversal. If to sway the blood plasma to show off to kill by mistreatment technique «Seven» can hit 7 points, «First-level Fear» actually at least can obtain 8.5 points, I incomparably anticipated at this time, can when the movie is shown to the public officially, enters the movie theater to appreciate this true splendid movie once more.” “……《一级恐惧》无疑是一部完成度极高的犯罪惊悚片,没有在情节上的故弄玄虚,也没有对特意对观众进行误导的老套画面,有的只是在人们以为一切都尘埃落定时,那转眼间让人感到震撼而恐惧的刺激逆转。如果以挥洒血浆炫耀虐杀手法的《七宗罪》可以打7分的话,《一级恐惧》却至少能够获得8.5分,我此时已经无比期待,能够在影片正式公映时,再次走进电影院欣赏这部真正精彩的影片。” „......” “……” Has swept several in a hurry, Sherry the brow of Lansing then wrinkled, initially the established propaganda technique shouldered Edward Norton and Kevin Paisii two villains' performing skill contrasts, now this was any situation, reputation of «Seven» in circle had already determined, otherwise it was impossible to attain the Sundance Film Festival syndicate award. 只是匆匆扫了几段,雪莉・兰辛的眉头便皱了起来,当初既定的宣传手法可是挑起爱德华・诺顿和凯文・史派西两位反派的演技对比啊,现在这是什么情况,《七宗罪》在圈子里的口碑早就已经确定了,否则它也不可能拿到圣丹斯电影节评审团大奖。 Now publicizes the «First-level Fear» movie quality exceeds «Seven», after this does not wait for the movie to screen, applied makeup? 现在宣扬《一级恐惧》的影片质量胜过《七宗罪》,这不是等着影片上映之后被打脸吗？ Gains ground said to the assistant: „Answers the Gary telephone to me.” 抬头对助理说道:“给我接加里的电话。” Assistants takes up the vehicle terminal system digit dialing, while then said: „Ms. Lansing, this is Lucie first produces.” 助理一边拿起车载电话拨号,一边回头说道:“兰辛女士,这就是卢切西先生发过来的。” Sherry Lansing nodded, turns has turned the hand several pages of fax, found Gary Lucie first page of notes. Originally these commentaries are not the operation results of Paramount marketing department, besides Paramount, who will also pay attention to two movies, the nature is self-evident. 雪莉・兰辛点头,翻了翻手中的几页传真,找到加里・卢切西第一页的备注。原来这些评论并不是派拉蒙营销部门的运作结果,除了派拉蒙,谁还会关注两部影片,自然不言而喻。 The telephone dials, the assistant hands over the microphone, Sherry Lansing with being responsible for «First-level Fear» announcement Gary Lucie discussed a while, but puts down the telephone, looked at several pages of fax in hand several, in the mind has flashed through several thoughts continuously, the discovery was not quite appropriate. 电话拨通,助理将话筒递过来,雪莉・兰辛与负责《一级恐惧》宣发的加里・卢切西讨论了一会儿,无奈放下电话,将手中的几页传真又看了几遍,脑海中连续闪过好几个念头,却发现都不太合适。 These media commentaries stem from Firefly Group, is almost the affirmative matter. 这些媒体评论出自萤火虫集团,几乎是肯定的事情。 Sherry Lansing knows, even if she, if comes across this matter, will often make some counter-attack movements, but is actually unlikely to have Firefly such to let the method that the person is at a loss. 雪莉・兰辛知道即使是她自己,如果遇到这种事情,也往往会做出一些反击动作,只是却不太可能有萤火虫这么让人束手无策的手段。 After all, these commentaries are again praise toward the advantage «First-level Fear», Paramount cannot openly express that our movies are not very good, but also needs to progress and so on. 毕竟,这些评论都是再将《一级恐惧》往好处夸,派拉蒙总不能公开表示我们的影片不够好,还需要进步之类的吧。 But if such does not do, can only , whatever «First-level Fear» mass ratio «Seven» is more splendid this viewpoint to disseminate, then, when two movies are shown to the public massively, the media and audiences discovered one were deceived, when the time comes result more difficult material. 但如果不这么做,就只能任由《一级恐惧》质量比《七宗罪》更出色这种观点传播开来,然后,等两部影片大规模公映,媒体和观众都发现自己被骗了,到时候结果就更加难料。 Clearly, this is holds to kill, holds high you, then crashes, meets a cruel death. 很明显,这就是捧杀,把你捧得高高的,然后坠落,粉身碎骨。 The «First-level Fear» Large expanse of quality has not achieved Paramount anticipated, therefore the announcement effort of movie is not too strong. But this does not mean that Sherry Lansing does not care about this movie. Entire Paramount, the production cost surpasses the 30 million USD movie every year, absolutely not over ten. 《一级恐惧》的成片质量没有达到派拉蒙的预期,因此电影的宣发力度也不算太强。但这并不意味着雪莉・兰辛不在乎这部电影。整个派拉蒙,每年制作成本超过3000万美元的电影,也绝对不会超过十部。 Thinks that Sherry Lansing said: „Returns to Headquarters, moreover telephones to Gary they, everybody discussed the countermeasure.” 想了想,雪莉・兰辛道:“回总部吧,另外打电话给加里他们,大家商量一下对策。” „Meeting with Mr. Spielberg what to do?” “与斯皮尔伯格先生的会面怎么办？” „Wanted not to be late was good, you paid attention to next time, when the time comes reminded me.” “只要不迟到就行了,你注意一下时间,到时候提醒我。” ...... …… A propaganda work of movie, often started from the movie project. 一部电影的宣传工作,往往是从电影立项就已经开始的。 However, movie true reputation establishment, actually several weeks of time around official screening, before then, you can only do everything possible to make the audience know that has this kind of movie, starts the preview point of small scale to reflect until the movie, as well as official large-scale screening, the reputation will disseminate. 不过,电影真正的口碑确立,却是在正式上映前后的几周时间,在这之前,你只能想方设法让观众知道有这样一部影片,直到电影开始小规模的试映点映,以及正式的大规模上映,口碑才会传播开来。 Takes Sundance Film Festival Appraisal committee award after January, existence feeling in «Seven» in the media and movie fan community is intense. 从一月份拿下圣丹斯电影节评委会大奖之后,《七宗罪》在媒体和影迷群体中的存在感就非常强烈。 Because the Paramount ingenious joint belt disseminates the technique, close to Easter, many people notes the «First-level Fear» same type movie suddenly. 因为派拉蒙巧妙的联带宣传手法,临近复活节,很多人突然注意到一部名叫《一级恐惧》的同类型电影。 The average people goes conscientiously to study film review eventually will not be many, they faintly will only feel the influence of entire sedan chair general trend, thought gradually, perhaps, this «First-level Fear» really like on newspaper says, is more splendid than «Seven». 普通人会去认真研究电影评论的终究不会太多,他们只会隐隐地感受到整个舆伦大趋势的影响,渐渐地觉得,或许,这部《一级恐惧》真的像报纸上说的那样,比《七宗罪》还要出色吧。 Short several days pass fast, Easter is not the North America legal holiday, but these days, is actually the spring vacation time of United States university student, the majority of United States university student will obtain at least one week of spring vacation, although part of family circumstances good young people will choose to travel, but most people are eventually impossible to have this economic strength. 短短的几天过得飞快,复活节并不是北美的法定假日,但这段时间,却是美国大学生的春假时间,大部分美国大学生在此期间都会获得至少一周的春假,虽然一部分家境不错的年轻人会选择出游,但大部分人终究不可能有这种经济实力。 However, has a liking for several movies in the vacation with the family member friend, regarding the United States person, actually is also very universal entertainment. 不过,在假期里和家人朋友一起看上几场电影,对于美国人来说,却也是很普遍的娱乐。 «Seven» and «First-level Fear», is this Easter most people observes the shade first choice without doubt. 《七宗罪》和《一级恐惧》,无疑是这个复活节大部分人观影的首选。 On April 5, on Friday, the second day before Easter, «Seven» and «First-level Fear» separately also screened on 2500 and 1900 silver screens. 4月5日,周五,复活节前的第二天,《七宗罪》和《一级恐惧》分别在2500块和1900块银幕上同时上映。 Because of tepid of 《Alien 3》, David the Fincher popularity is not too high, but «Seven» two actor Matthew Connor and Morgan Freeman are actually Hollywood Star that recent the public is familiar, in addition Victoria’s Secret angel surname feeling goddess Diane Kruger silver screen first show laughing uproariously, attracted large quantities of audience approach buying a ticket very much. 因为《异形3》的不温不火,大卫・芬奇的知名度并不是太高,但《七宗罪》的两位男主角马修・麦康纳和摩根・弗里曼却是最近几年公众耳熟能详的好莱坞明星,再加上维密天使姓感女神黛安・克鲁格银幕首秀这种噱头,很是吸引了一大批观众进场买票。 Meanwhile, comes under the recent several weeks the influence of media about two movie commentaries, there is a large part of people to choose «First-level Fear».( To be continued.) 同时,受到最近几周媒体关于两部影片评论的影响,也有很大一部分人选择了《一级恐惧》。(未完待续。)