The time, exploding of grade of television program is sooner red, often can only the viewing ratio curve of time be able to show from a long-range point of view, TV Station wants to know the view of audience , can only interviews through the newspaper questionnaire survey and random telephone, the way efficiency of this gain information is low, the accuracy is not high. 早些时期,一档电视节目的爆红,往往只能从长时间的收视率曲线才能展现出来,电视台想要知道观众的看法,也只能通过报纸问卷调查和随机电话采访,这种获取信息的方式效率非常低,准确性也不高。 Along with emerging of recent Internet, this situation was rapidly changed. After «America's Next Top Model» broadcasts, although the heat degree on the conventional media is not high, but it the popularity in ordinary viewer community intuitively has actually shown in the network. 随着最近几年互联网的兴起,这种情况被迅速改变。《全美超模大赛》播出后,虽然在传统媒体上热度不高,但其在普通观众群体里的人气却非常直观地在网络上展现了出来。 Within «America's Next Top Model» plate short one week of Yahoo forum, increased about 180,000 recruits, in the Yahoo search engine service, «America's Next Top Model» also rapidly has become the popular glossary. The Cindy Crawford personal web page bean noodles number is to soar, before the program broadcasts, her personal web page only then 10,000 many bean noodles, but in the program broadcasts for one week, this figure rose suddenly 120,000, and still rapidly was increasing. 雅虎论坛的《全美超模大赛》板块短短一周之内,就增加了将近180000新会员,雅虎的搜索引擎业务上,《全美超模大赛》也迅速成了热门词汇。辛迪.克劳馥的个人主页粉丝数更是直线上升,在节目播出之前,她的个人主页只有一万多名粉丝,但在节目播出一周之内,这个数字暴涨到了120000,并且还在迅速增加着。 Because shortly after personal web page service just cleared, although the overall subscriber is numerous, but related social network also in cultivation time, the personal web page bean noodles number of majority of popular character, in 100,000 ranks, not like afterward frequently bean noodles thousands of scales. Therefore, by the popularity that «America's Next Top Model» brings, the Cindy Crawford bean noodles scale same profession all people casts off by far round trip, even has caused the report of conventional media. 因为个人主页业务刚刚开通不久,虽然总体用户数量众多,但相关的社交网络还在培育时期,大部分热门人物的个人主页粉丝数,也都在100000级别,远不像后来动辄粉丝成百上千万的规模。因此,凭借《全美超模大赛》带来的人气,辛迪克劳馥的粉丝规模远远地将同行业所有人都甩开来去,甚至引起了传统媒体的报道。 Under topic heat degree catalysis that in unknowingly spreads, one week of time quickly in the past. 在不知不觉蔓延开来的话题热度催化下,一周时间很快过去。 Because although beforehand one week of audience heat degree feeds back, all people have been full of confidence with the second volume of viewing ratio. 虽然因为之前一周的观众热度反馈,所有人对于第二集的收视率都充满了信心。 However, when «America's Next Top Model» the reception data statistics draw a charge in the second quarter. Makes the person be overjoyed. 不过,当《全美超模大赛》第二季收视数据统计出炉。还是让人喜出望外。 Highest reception population 3 500,000. Average reception population 2 800,000. The viewing ratio achieves 1.6, breaks l Internet Explorer time TV Station all reception records once more. 最高收视人数350万。平均收视人数280万。收视率达到1.6,再次打破lietime电视台的所有收视记录。 Although the reception population is unable to compare with public relations TV Station by far, in 18 to 49 years old core audience crowd viewing ratio data that but in the advertising agent most regards as important, because «America's Next Top Model» audience crowd centralized on young woman, 1.6 viewing ratios even already and public TV Station ordinary anthology quite. 虽然收视人数远远无法与公关电视台相比,但在广告商最看重的18到49岁核心观众人群收视率数据上,因为《全美超模大赛》的观众人群集中在年轻女性身上,1.6的收视率甚至已经与公共电视台的普通剧集相当。 «America's Next Top Model» and manufacture and propaganda of «Project Runway» closely have linked. 《全美超模大赛》和《天桥骄子》的制作和宣传一直都紧密地联系在一起。 Comes under the «America's Next Top Model» popularity influence, on afterward Thursday, the «Project Runway» first volume has made the attractive progress of average 2 600,000 reception crowd similarly, the highest reception population also with ease broke through 3.1 million. 受到《全美超模大赛》累计的人气影响,在随后的周四,《天桥骄子》第一集同样取得了平均260万收视人群的漂亮成绩,最高收视人数也轻松突破了310万。 Although «Project Runway» is the fashion manufacture class program. But under Eric and check of «Survivor» team, this grade of Reality TV Show does not have specialized and mechanical in audience imagination, originally also has the anxiety audience to «Project Runway» this specialized Reality TV Show, accepted this grade of program quickly, and loved to talk about to rip with clear(ly) of player to pull with manufacture the pleasant feeling of fine fashionable clothing any material darkly. 《天桥骄子》虽然是时装制作类节目。但在艾瑞克和《幸存者》团队的把关下,这档真人秀节目丝毫没有观众想象中的专业和刻板,原本还对《天桥骄子》这种偏专业化的真人秀节目心存疑虑的观众,也很快接受了这档节目,并津津乐道与选手的明撕暗扯和将任何材料制作成精美时装的赏心悦目感。 Along with the rise of viewing ratio, conventional media held these two grades of Reality TV Show news potential keenly, starts to report that this has urged «America's Next Top Model» and «Project Runway» fame starts quickly to disseminate. 随着收视率的上升,传统媒体敏锐地抓住了这两档真人秀节目身上的新闻潜力,开始纷纷报道,这更加促使了《全美超模大赛》和《天桥骄子》的名气开始迅速传播。 Afterward several weeks, two Reality Show viewing ratios present a rising trend of keeping pace, is less than one month. Two Reality Show average reception population simultaneously break 4 million critical junctions, the «America's Next Top Model» popularity is higher than «Project Runway» one section eventually. The fourth volume of highest reception data has even achieved 4 600,000. 随后几周,两部真人秀的收视率呈现出一种并驾齐驱的上扬趋势,不到一个月。两部真人秀的平均收视人数同时突破400万大关,《全美超模大赛》的受欢迎程度终究高出《天桥骄子》一截。第四集的最高收视数据甚至达到了460万。 Meanwhile, short one month, along with the popularity that two Reality Show bring, the increasing number of people started to note l Internet Explorer time TV Station. 同时,短短一个月时间,随着两部真人秀带来的人气,越来越多的人开始注意到了lietime电视台。 Because of «America's Next Top Model» and topic propagation velocity of «Project Runway» virus, or is because curious, periphery either is to follow up the topic direction of group of people, many people when discovering in own cable TV meal does not have l Internet Explorer time TV Station, has chosen the replacement meal. 因为《全美超模大赛》和《天桥骄子》病毒似的话题传播速度,或者是因为好奇,或者是想要跟进周围群人的话题方向,很多人在发现自家有线电视套餐中没有lietime电视台时,都纷纷选择了更换套餐。 the l Internet Explorer time TV Station subscription user also therefore, in next one month, from initial 34 500,000, with ease broke through 40 million. lietime电视台的订阅用户也因此,在随后的一个月内,从最初的3450万,轻松突破了4000万。 These carried the l Internet Explorer time TV Station signal operator to be better, after obtaining the user request, can replace the subscription meal conveniently. But has not carried the l Internet Explorer time TV Station signal the operator day actually not to feel better, these, most bad luck without doubt is Time Warner. 那些搭载了lietime电视台信号的运营商还好一些,获得用户请求之后,可以非常便利地更换订阅套餐。但没有搭载lietime电视台信号的运营商日子却并不是那么好过了,这其中,最倒霉的无疑是时代华纳。 When the matter must from initially the l Internet Explorer time TV Station reform proposal arrangement starts, after two Reality Show plans are decided that Katzenberg relates Comcast, the telematics as well as Time Warner personally and other operator high levels, hoping the opposite party can carry the l Internet Explorer time TV Station signal on a broader scale. 事情还要从当初lietime电视台改革计划筹备时开始,当两部真人秀计划确定之后,卡森伯格亲自联系康卡斯特、远程通讯以及时代华纳等几家运营商高层,希望对方能够在更大范围内搭载lietime电视台的信号。 However, because l Internet Explorer time TV Station has displayed the non- worried thoughts not to be hot, several big operators are desolate regarding the request performance of Katzenberg, Katzenberg lobbied everywhere, but had little effect, began broadcasting before «America's Next Top Model», subscribed the subscriber also only to increase trivial 3 million. 不过,因为lietime电视台一直表现不愠不火,几大运营商对于卡森伯格的要求表现都非常冷淡,卡森伯格到处游说,但收效甚微,直到《全美超模大赛》开播之前,订阅用户数量也只增加了区区300万。 Comcast and telematics these operators but actually, they not large-scale has TV Station, increases or decreases the l Internet Explorer time TV Station subscriber, majority of time reference basis l Internet Explorer time TV Station reception data. 康卡斯特、远程通讯这些运营商倒还罢了,他们并没有大规模的自有电视台,增加或者减少lietime电视台的用户数量,大部分时候参照依据还是lietime电视台的收视数据。 But Time Warner is different, learned Firefly Group after the reform proposal of l Internet Explorer time TV Station, considers l Internet Explorer time TV Station, once rises, can definitely face b TV Station of youth audience to present the competition with Time Warner similarly, therefore, Time Warner not only has not coordinated to increase the l Internet Explorer time TV Station user scale, instead before the autumn files, through the form of change meal, reduced 800,000 the l Internet Explorer time TV Station user scale, but, what is crueler, these users who Time Warner reduces, part centralized in New York and Los Angeles these metropolises. 但时代华纳却不同,获悉萤火虫集团对lietime电视台的改革计划后,考虑到lietime电视台一旦崛起,肯定会与时代华纳旗下同样面对年轻观众的b电视台出现竞争,因此,时代华纳不但没有配合增加lietime电视台的用户规模,反而在秋季档之前,通过更改套餐的形式,将lietime电视台的用户规模削减了80万,而且,更加阴损的是,时代华纳砍掉的这些用户,部分都集中在纽约、洛杉矶这几大都市当中。 Los Angeles and fashionable females in New York these metropolises, are «America's Next Top Model» and «Project Runway» two Reality Show most potential user groups, after hearing this news, Katzenberg telephoned to obloquy the Time Warner wired TV Department manager directly in the past. 洛杉矶、纽约这些大都市的时尚女性,正是《全美超模大赛》和《天桥骄子》两部真人秀最具潜力的用户群,听到这个消息之后,卡森伯格直接打电话过去将时代华纳有线电视部门的主管大骂了一顿。 However. Perhaps was complying with that to bide one's time for punishment. 不过。或许正应了那句秋后算账。 This autumn has not passed. Time Warner already, because lower primary school trick has encountered the retribution. 这秋天还没有过去。时代华纳就已经因为当初小伎俩遭到了报应。 If «America's Next Top Model» and «Project Runway» does not have the fire. Then, regarding the user who that 800,000 cut off the l Internet Explorer time signal, the l Internet Explorer time TV Station nature is dispensable, some people will not haggle over anything. 如果《全美超模大赛》和《天桥骄子》并没有火起来。那么,对于那80万被掐断lietime信号的用户来说,lietime电视台自然可有可无,也不会有人计较什么。 But the present situation actually by far stems from the expectations of all people, along with broadcasting carries on, «America's Next Top Model» and «Project Runway» became the topic that in the young woman community loves to talk about, when everybody in discussing «America's Next Top Model» some player was regretted to eliminate, when some shocking clothing of boudoir honey in chatting in «Project Runway». Because in the family/home in all meals of cable television operator does not have the l Internet Explorer time TV Station signal, you cannot insert a few words completely, that awkward situation can be imagined. 但现在的情况却远远出乎所有人的预料,随着播出的进行,《全美超模大赛》和《天桥骄子》已经成为很多年轻女性群体中津津乐道的话题,当大家在讨论《全美超模大赛》的某个选手被遗憾淘汰时,当闺蜜在闲聊《天桥骄子》里某一套让人惊艳的服装时。因为家中有线电视运营商的所有套餐里都没有lietime电视台的信号,你完全不能插得上一句话,那种尴尬情形可想而知。 The United States operator has the region to monopolize similarly, Comcast, telematics and Time Warner these operators to avoid the unnecessary competition, divides the respective domain tacitly, some quite far away area, the resident often can only choose an operator to connect the cable TV signal. 美国的运营商同样有着地域垄断,康卡斯特、远程通讯、时代华纳这些运营商为了避免不必要的竞争,非常默契地划分出各自的地盘,一些比较偏远的地区,居民往往只能选择一家运营商接入有线电视信号。 If encounters this situation unfortunately, naturally confessed bad luck. But in New York and Los Angeles these metropolises, basically is the small patch of land lands that must fight for of major operators, this latent monopoly aspect does not exist. 如果不幸遇到这种情况,自然自认倒霉。但在纽约、洛杉矶这些大都会,基本上是各大运营商的寸土必争之地,这种潜在的垄断局面也就不存在。 Therefore. These in the user who in the Time Warner cable TV meal all could not find the l Internet Explorer time TV Station signal, to watch «America's Next Top Model» and «Project Runway». Changes Comcast and telematics these carrier providers in abundance. 于是。那些在时代华纳有线电视套餐中全都找不到lietime电视台信号的用户,为了收看到《全美超模大赛》和《天桥骄子》。纷纷转向康卡斯特、远程通讯这些营运商。 In October, when Time Warner wired TV Department counts the subscriber once more, startled however discovered that in short one month, the Time Warner subscriber rapidly drained 460,000. 十月份,当时代华纳的有线电视部门再次统计用户数量时,惊然发现,短短一个月内,时代华纳的用户数量就迅速流失了460000。 This digit is any concept! 这个数字是什么概念！ The Time Warner television user total quantity 15 million, after initially reduced the 800,000 l Internet Explorer time TV Station user, residual access l Internet Explorer time TV Station user only remaining 3 million, among several big operators are the minimum level, all these roots, naturally because of competitive relations of Time Warner and Firefly. 时代华纳的有线电视用户总量才1500万,在当初削减了80万lietime电视台用户后,残留的接入lietime电视台用户只剩下300万,在几大运营商当中属于最低水平,这一切的根源,当然是因为时代华纳与萤火虫的竞争关系。 But at this time, one month drains 460,000 users, has been equal to 3% of Time Warner cable TV total subscriber, this may merely be only one month, must know that entire 1994, the Time Warner subscriber increased 1 600,000 . Moreover, whatever if this situation continues, the Time Warner this year's cable TV service not only will not have the growth, instead will return two years of even three years ago situation one time. 但此时,一个月流失460000用户,已经相当于时代华纳有线电视总用户数量的3%,这可仅仅只是一个月的时间啊,要知道,整个1994年度,时代华纳的用户数量才增加了160万,而且,如果任由这种情况继续下去,时代华纳今年的有线电视业务不但不会出现增长,反而会一次性退回到两年甚至三年以前的地步。 Was in unfavorable situation by the summer files Film Industry service badly battered Terry that again does Semel, hears this news, the Time Warner wired TV Department head shouted that had obloquied, original Time Warner wanted to handle this matter silently, but why does not know, the news suddenly was actually disseminated. 正被暑期档电影业务再次失利搞的焦头烂额的特里・塞梅尔,听到这个消息,将时代华纳有线电视部门的负责人喊来大骂了一顿,本来时代华纳内部本来想要无声无息地处理这件事,但不知为何,消息却突然被散播了出去。 Suddenly, ‚Time Warner cable TV service slides to largely’ the news floods the media, although everybody is clear, Time Warner is to suppress the development of l Internet Explorer time TV Station completely, because «America's Next Top Model» and «Project Runway» powerful rises, finally instead goes for wool and comes back shorn. 一时间,‘时代华纳有线电视业务大幅下滑’的新闻充斥媒体,虽然大家都清楚这是怎么回事,时代华纳完全是想要打压lietime电视台的发展,但因为《全美超模大赛》和《天桥骄子》的强势崛起,最终反而偷鸡不成蚀把米。 One month drained 3% users, how many will that year lose? 一个月就流失了3%的用户,那一年会失去多少？ How many people asked that but in the Time Warner shareholder also many people present this idea without doubt, therefore, the management receives the pressures from various aspects once more. 很多人不由怎么问,而时代华纳股东里无疑也有很多人出现这种想法,于是,管理层再次收到来自各方面的压力。 In order to subside this matter, wants certainly some people to come out to be responsible. 为了平息这件事,肯定是要有人出来负责的。 The Time Warner internal influence is complicate, wired TV Department, is occupying the influences of several sides, everybody is clear this matter the long and short of the story, actually, which trades, if encounters this situation, basically will do such. Therefore, this wind dials cannot be completely manages the fault, Terry Semel impossible to provoke the conflict under the ambient pressure in again, finally can only the asking the price with no intention of buying tooth swallow toward own belly, clutches to take the scapegoat him in the wired TV Department spokesman. 时代华纳内部势力盘根错节,一个有线电视部门,都盘踞着好几方的势力,大家都清楚这件事的来龙去脉,其实,换到哪一家,如果遇到这种情况,基本上都会这么做。所以,这次风拨完全不能算是经营失误,特里・塞梅尔不可能在外界压力下再在内部挑起争端,最终只能打落牙齿往自己肚子里咽,把他自己在有线电视部门的代言人揪出来作为替罪羊。 For several days, Time Warner announced original line TV Department Vice Chairman news that because the decision error will soon leave job, has given all parties a confession. 短短几天,时代华纳就宣布了原有线电视部门一名副总裁因为决策失误即将离职的消息,算是给了各方一个交代。 But this matter was certainly impossible such to end. 但这件事当然不可能这么结束。 the l Internet Explorer time TV Station popularity is rising as before fast, Time Warner lost 460,000 users, if not connect the l Internet Explorer time TV Station signal as soon as possible, whatever the situation continues to develop, the situation will be definitely more awful. lietime电视台的知名度依旧在快速上扬,时代华纳已经失去了460000用户,如果不尽快重新接入lietime电视台的信号,任由情况继续发展下去,情况肯定会更加糟糕。 Processes outside sedan chair and shareholder pressure in a hurry, Terry Semel personally has dialed the Katzenberg telephone. 匆匆处理好外界舆伦和股东压力,特里・塞梅尔就亲自拨通了卡森伯格的电话。 The telephone changed to the Katzenberg secretary office, the reply that obtains as if not make people feel the accident: „Mr. Katzenberg not in...... When can relate...... It is not clear.” 电话被转到了卡森伯格的秘书办公室,得到的回复似乎丝毫不让人感觉意外:“卡森伯格先生不在……什么时候能够联系上……不清楚。” Several times probed fruitless, Terry Semel has to dial just became the Firefly television service helmsman position Robert. 数次试探无果,特里・塞梅尔不得不拨通刚刚当上萤火虫电视业务掌舵人职位的罗伯特・艾格。 Robert manner is actually earnest, but indicated that because ae TV Network belongs with the characteristics of Hearst Communications joint capital, he is not good to meddle the l Internet Explorer time TV Station business. 罗伯特・艾格的态度倒是非常热切,只是表示,因为ae电视网属于和赫斯特集团合资的特性,他并不好插手lietime电视台的事务。 Condescends once more, has dialed ae TV Network Chairman Annie directly Swiney's telephone. 再次屈尊,直接拨通了ae电视网总裁安妮・斯威尼的电话。 Annie Swiney is more direct: „Sorry, Mr. Semel, in the decision-making power no longer my hand of this matter.” 安妮・斯威尼更加直接:“对不起,塞梅尔先生,这件事的决策权不再我手里。” In the Manhattan Time Warner Headquarters office, was rejected continuously three times, Terry Semel almost directly falls the telephone in hand. 曼哈顿时代华纳总部的办公室里,连续被拒绝了三次,特里・塞梅尔差点将手中的电话直接摔出去。 Looks at office glass out of the window dusky sky, has made several deep breath continuously, Terry Semel is then tranquil. 看着办公室玻璃窗外灰蒙蒙的天空,连续做了几次深呼吸,特里・塞梅尔这才平静下来。 Terry Semel is certainly clear, this is Firefly regarding the counter-attack that Time Warner initially the decision-making made, wants to dry in the sun Time Warner several months intentionally. 特里・塞梅尔当然明白,这是萤火虫对于时代华纳当初决策作出的反击,想要故意晾上时代华纳几个月时间。 However, presently situation, Time Warner may absolutely be. 不过,当前的情况,时代华纳可绝对是等不起的。 If next month, the Time Warner television user will fall several hundred thousand again, this CEO could be involved this matter. 如果下个月,时代华纳的有线电视用户再滑落几十万,他这个eo可能都要被牵扯到这件事当中了。 Twisted the brow to consider was very long, while Terry Semel considered whether when must fly to Los Angeles and Katzenberg face-to-face talk personally, he remembered suddenly, probably, behind Firefly that youth, should now in Eath Hampton. 拧着眉头考虑了很久,正当特里・塞梅尔考虑是否要亲自飞往洛杉矶与卡森伯格面谈时,他突然想起,好像,萤火虫背后的那个青年,现在应该是在东汉普顿吧。 Although has not visited, but the Eric dwelling is not difficult to inquire that several telephones in the past, had attained manor address of Eric quickly situated in Eath Hampton. 虽然没有拜访过,但艾瑞克的住处却不难打听,几个电话过去,很快拿到了艾瑞克位于东汉普顿的庄园地址。 Has considered the moment, Terry Semel told that the secretary prepares car, he plans to rush to Eath Hampton personally. 考虑了片刻,特里・塞梅尔吩咐秘书准备汽车,他打算亲自赶往东汉普顿。 After all, as the Firefly Group absolute master, if can attain Eric directly granting of Williams, must go far beyond and other high-level the relapse entanglements absolutely with Katzenberg. 毕竟,作为萤火虫集团的绝对控制者,如果能够直接拿到艾瑞克・威廉姆斯的允诺,绝对要远远超过与卡森伯格等高层的反复纠缠。 Moreover, although in the heart admired this youth to create the big industry in several years, but in moral nature deep place, Terry Semel thought that Eric Williams was young, certainly be better many of coping with than astute Katzenberg. After all, he has believed that a story of person, must certainly closely hang with the age in the same place, even if these talents, is generally unlikely to jump out this rule.( To be continued.) 而且,虽然心中佩服这个青年短短几年就创造了偌大的产业,但在心底深处,特里・塞梅尔还是觉得,艾瑞克・威廉姆斯毕竟年轻,肯定要比精明的卡森伯格要好对付的多。毕竟,他一直都相信,一个人的阅历,肯定是要和年龄紧紧挂在一起的,即使是那些天才,大抵也不太可能跳出这种规律。(未完待续。)