IAIH :: Volume #7

#689: Potential crisis

„To describe CDMA in detail to the first-generation FDMA simulated signal technology and superiority of second-generation TDMA digital signal technique, we made one to be similar to the model of cocktail party, if compared with one each communication channel of operator the cocktail party for human relations,” Cliff Peak Manor, Irvine Jacob in the dining process, impatiently sold the Qualcomm CDMA technology to Eric: „FDMA form ‚cocktail party’, can only allow two guests one to one to talk at the same time, the communication efficiency of this technological format is quite low \; TDMA pattern ‚cocktail party’, can allow many guests to communicate with the interactive object at the same time in turn, although has promoted the use factor of communication channel, but in fact, in each pure time, can only hold a user to speak, our CDMA patterns ‚cocktail party’ completely broke this limit, at the same time can allow many groups exchange the object differently simultaneously with ‚language’ to communicate, therefore, by this more highly effective communication bandwidth efficiency, will be much lower than the second-generation digital signal technique using the cost of CDMA technology construction mobile communications network.” “为了详细地描述cdma相对于第一代fdma模拟信号技术和第二代tdma数字信号技术的优势,我们做了一个类似于鸡尾酒会的模型,如果将运营商的每个通信频道比作一场用于交际的鸡尾酒会的话,”尖角庄园,欧文・雅各布在用餐过程中,就迫不及待地向艾瑞克推销起高通的cdma技术:“fdma形式的‘鸡尾酒会’,同一时间只能允许两位客人一对一地进行对话,这种技术形式的沟通效率极为低下\;tdma模式的‘鸡尾酒会’,同一时间可以允许多位客人轮流与交互对像进行沟通,虽然提升了通信频道的利用率,但实际上,每一个单纯的时间点上,还是只能容纳一位用户发言,我们的cdma模式‘鸡尾酒会’则彻底打破了这种限制,同一时间可以允许多组交流对象同时用不同的‘语言’进行沟通,因此,凭借这种更加高效的通信带宽利用率,利用cdma技术建造移动通信网络的成本将远远低于第二代数字信号技术。” By the long table in dining room sits four male three female seven people at this time, Eric, Chris and the others earnestly is listening attentively to Irvine narration of Jacob, so long as small girl appears somewhat absent-minded, but, Irvine the Jacob straightforward description also made her accept the CDMA superiority very much easily, looked around slight bow Eric, small girl had blinked, ships out the curious appearance, the expression asks seriously: „Mr. Jacob, since CDMA ratio...... Em, another two technologies are outstanding, why will AT&T choose GSM to take the technical standard?” 餐厅里的长桌两旁此时坐着四男三女七个人,艾瑞克、克里斯等人都认真地倾听着欧文・雅布格的讲述,只要小妮子显得有些心不在焉,不过,欧文・雅布格浅显易懂的描述也让她很轻易就接受了cdma的优势,看了看旁边微微点头的艾瑞克,小妮子眨了眨眼睛,装出好奇的样子,表情一本正经地问道:“雅各布先生,既然cdma比……恩,另外两种技术优秀,at-t为什么会选择g**作为技术标准呢？” Eric turns head to stare small girl that interrupted carelessly gently, has not blamed anything, but looks to Irvine Jacob. 艾瑞克扭头轻轻瞪了一眼胡乱打岔的小妮子,却没有责备什么,而是看向欧文・雅各布。 Irvine Jacob does not have actually, because this issue becomes awkward, smiles to explain: „Miss Drew, your just words have stopped, definitely is to some noun doubts that I said. Please allow that I explained for you. The GSM full title is Global System for Mobile Communication, it in maturer digital communication technology that in the foundation of second-generation TDMA digital technology researches and develops. The reason that AT&T chooses the GSM technology has, the GSM technology is earlier than the CDMA technology maturely, and realizes commercial is also most important, on the one hand, AT&T has very strong capital. Does not need to care about the mobile communications network the construction cost issue, therefore they will choose already the GSM technology of wide scope promotion. The CDMA technology so far does not have any mature commercial network is also we biggest inferiority, but, Qualcomm gained in ten years of research and development experiences in the CDMA technology, our very self-confident CDMA technology was mature at present. So long as can attain a commercial opportunity, we can definitely prove the CDMA superiority to all people.” 欧文・雅布格倒是丝毫没有因为这个问题变得尴尬,微笑着解释道:“德鲁小姐,你刚刚的话语停顿了一下,肯定是对我说的名词有些疑惑吧。请容许我为你解释一下。g**的全称是全球移动通信系统,它是在第二代tdma数字技术的基础上研发的更加成熟的数字通信技术。at-t选择g**技术的原因有很多,其中g**技术比cdma技术更早成熟并且实现商用也是最重要的一方面,at-t拥有非常雄厚的资本。不必在意移动通信网络的建造成本问题,所以他们会选择已经大范围推广的g**技术。cdma技术到目前为止没有任何一张成熟的商用网络也是我们最大的劣势,不过,高通在cdma技术上已经积累了十年的研发经验,我们非常自信cdma技术目前已经非常成熟了。只要能够拿到一个商用的机会,我们肯定能向所有人证明cdma的优越性。” Irvine Jacob said finally, vision actually fell on Eric. 欧文・雅各布说道最后,目光却落在了艾瑞克身上。 Eric has not satisfied Irvine immediately certain anticipations of Jacob, but said: „Irvine, do you know Nokia?” 艾瑞克没有立刻满足欧文・雅各布的某些期待,而是说道:“欧文,你知道诺基亚吗？” Irvine the Jacob expression slightly changed, he knows certainly that Nokia this communication equipment and that the handset manufacturer from the bankrupt edge rapidly rises, said: „If I have not remembered incorrectly, the Nokia holding shareholder is the overseas company of Hawaii fund, but the Hawaii fund is the foreign investment fund that the Firefly investment company sets up.” 欧文・雅各布表情微微变了变,他当然知道诺基亚这家从破产边缘迅速崛起的通讯设备和手机制造商,道:“如果我没有记错,诺基亚的控股股东是一家名叫夏威夷基金的海外公司,而夏威夷基金又是萤火虫投资公司设立的海外投资基金。” Eric nodded, he initially set up the Hawaii fund the goal. Must like Apple, through avoid the United States native place high quota the Nokia future profit interception in the way of overseas the enterprise income tax, this avoiding taxes way is completely legitimate, therefore Eric does not have to conceal the Firefly investment to the outside desirably in fact has been the information of Nokia holding shareholder. 艾瑞克点了点头,他当初设立夏威夷基金的目的。就是要像苹果那样,通过将诺基亚未来的利润截留在海外的方式来避免美国本土高额的企业所得税,这种避税方式是完全合法的,所以艾瑞克也没有刻意对外界隐瞒过萤火虫投资实际上是诺基亚控股股东的信息。 Notes Irvine in the Jacob expression had an anxiety, Eric can guess that approximately the opposite party was thinking anything. 注意到欧文・雅各布的表情里出现了一丝疑虑,艾瑞克大致能够猜测对方在想什么。 Nokia has developed the communication equipment and that the handset manufacturer Europe ranks among the best in the two years, the strength is next to Ericsson, but disparity also getting smaller, even presented the counter- ultra symptom. But reason that Nokia rapidly rises in short more than two years, besides large amount development funds that initially Firefly infused, more important reason or Nokia in the GSM aspect first in the technical the swift popularity of layout as well as GSM technology of other communication manufacturers. The GSM technology can be said as Nokia depending on the basis of rising, but, GSM technology, although already is popular in Europe and Asian wide scope, but is actually at the initial development phase in North America. Although North America biggest telecommunication giant AT&T had determined that GSM is its main mobile telecommunication technology standard, but the GSM network construction of AT&T also just started actually. 诺基亚这两年来已经发展成欧洲数一数二的通讯设备和手机制造商,实力仅次于爱立信,但差距也越来越小,甚至已经出现了反超的苗头。而诺基亚之所以在短短两年多时间迅速崛起,除了当初萤火虫注入的巨额发展资金外,更重要的原因还是诺基亚在g**方面抢先于其他通讯厂商的技术布局以及g**技术的迅速普及。g**技术可以说是诺基亚赖以崛起的根本,不过,g**技术虽然已经在欧洲和亚洲大范围普及,但在北美却处于初始发展阶段。虽然北美最大的电信巨头at-t已经确定g**为其主要的移动通信技术标准,但at-t的g**网络建设其实也才刚刚开始。 Therefore, in Irvine Jacob looks like, now what Eric most should do is assists Nokia to promote the GSM technology in North America, and enters the North America market, but does not extend the olive branch to competitor CDMA of GSM technology. 因此,在欧文・雅各布看来,艾瑞克现在最应该做的是协助诺基亚在北美推广g**技术,并且进军北美市场,而不是向g**技术的竞争对手cdma抛出橄榄枝。 Eric has not waited for Irvine Jacob asked. On own initiative explained: „Irvine, I know that you affirm some doubts, but in my opinion, props up the development of Qualcomm and Nokia does not have the conflict the place, because GSM and CDMA are completely different two generations of mobile telecommunication technology standards, Qualcomm and Nokia should also be two nature completely different companies, I even also hope that Qualcomm and Nokia in the future can the relations of shape getting married honey cooperation, these we will discuss in the future again in detail that I just mentioned Nokia, is actually for different reasons, although the Nokia present development momentum is swift and violent, but in the second half of last year, Nokia actually also experienced a time very significant business crisis, this aspect Chris compared with me. Clear, his end of last year a long time was rushing about for this matter, lets him.” 艾瑞克并没有等欧文・雅各布问出来。就主动解释道:“欧文,我知道你肯定有些疑惑,不过在我看来,扶植高通与诺基亚的发展并不存在冲突的地方,因为g**和cdma是完全不同的两代移动通信技术标准,高通和诺基亚也应该是两家性质完全不同的公司,我甚至还希望高通和诺基亚在未来能够形成亲蜜合作的关系,这些我们将来再详细讨论,我刚刚提起诺基亚,其实是另有原因,虽然诺基亚现在的发展势头非常迅猛,但去年下半年,诺基亚却也经历了一次非常重大的企业危机,这方面克里斯比我更。清楚,他去年年底很长一段时间都在为这件事奔波,让他来说吧。” The people look to Chris, why although Chris some doubts Eric will mention this matter suddenly, explained: „Before 1992, Nokia only produces several hundred thousand mobile phones every year. However, after 1992, intense market demand that because the GSM technology popularization brings, the Nokia communication equipment and mobile phone sales volume presents increase of geometrical multiple, last year Nokia was the cell phone sales volume achieves 3.1 million merely, the rapid expansion capacity demand has almost caused the Nokia group fitting supply chain to collapse on all fronts, therefore, I and Nokia CEO Jorma Ollila spent for several months to carry on the thorough reorganization to the Nokia supply chain at the end of last year, to guarantee that the Nokia capacity can continue the expanding mobile communications market satisfiedly.” 众人都看向克里斯,克里斯虽然有些疑惑艾瑞克为什么会突然提起这件事,还是解释道:“1992年之前,诺基亚每年只生产几十万只移动电话。不过,在1992年之后,因为g**技术普及带来的强烈市场需求,诺基亚的通讯设备和移动电话销售量都呈现出几何倍数的增加,去年诺基亚仅仅是手机销量就达到了310万件,迅速彭胀的产能需求几乎导致诺基亚的组配件供应链全线崩溃,因此,我和诺基亚的ceo约玛・奥利拉去年年底花费了几个月时间对诺基亚的供应链进行了彻底的整改,以确保诺基亚的产能能够满足持续彭胀的移动通信市场。” Irvine Jacob has wanted to promote the CDMA technology exhaustively, had not actually considered a longer-term issue, but hears Chris to mention the crisis that Nokia experienced last year, he has also realized anything. 欧文・雅各布一直绞尽脑汁地想要推广cdma技术,却一直没有考虑过更加长远的问题,但听到克里斯说起诺基亚去年经历的危机,他也意识到了什么。 Eric also said at this time: „As far as I know, at present in the market besides also outside some manufacturers of production first generation simulated signal cell phone, the digital cell phone that almost all mainstream communication manufacturers produce is the GSM service patterns, the Qualcomm past ten years were concentrating on the technical research and development, itself did not have the abilities of many production CDMA equipment similarly. Once then, the CDMA technology was chosen to make the technical standard by any large-scale operator, Qualcomm planned that deals with the sudden millions CDMA device market demands with what?”( To be continued.) 艾瑞克此时也说道:“据我所知,目前市场上除了还在生产第一代模拟信号手机的部分厂商外,几乎所有的主流通信厂商生产的数字手机都是g**制式的,高通过去十年都在专注于技术研发,本身同样没有多少生产cdma设备的能力。那么,一旦cdma技术被任何一家大型通信运营商选作技术标准,高通打算拿什么去应付突如其来的数以百万计cdma设备市场需求呢？”(未完待续。)
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