IAIH :: Volume #7

#679: Plays the temper

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The Limited group is the Firefly investment company and Brighton Family takes through the malicious purchase, although two have 62% stocks together, has the absolute holding power, when but Eric ejects 20 million USD manufactures the marketing plan of Victoria’s Secret Fashion Show, immediately encounters in Limited Board of Directors the vigorous oppositions of other shareholder representatives. The Limited group that in order to avoid just completing malicious acquisition had the turbulence again, Eric embraces this matter on own initiative. Even considers the Firefly Group young shareholder possible response, the Victoria’s Secret Fashion Show production cost also completely by the Eric personal investment. ltd集团是萤火虫投资公司和布莱顿家族通过恶意收购拿下的,虽然两家共同持有62%的股份,拥有绝对控股权,但当艾瑞克抛出2000万美元制作维密大秀的营销计划时,立刻就遭到ltd董事会里其他股东代表的强烈反对。为了避免刚刚完成恶意收购交易的ltd集团内部再一次发生动荡,艾瑞克主动揽下了这件事。甚至考虑到萤火虫集团小股东可能产生的反应,维密大秀的制作费用也完全由艾瑞克个人投资。 Initiates a project the final television broadcast from this fashion show, the sensational effect of produces has all proven in this fashion according to the great success of big show, but before the Victoria’s Secret Fashion Show recording tape distributes, anybody has not thought in this to have the profit according to the show itself the potential, even if after Victoria’s Secret Fashion Show broadcasts the high viewing ratio brought in one to attempt to purchase the broadcast power in large numbers TV Station, but to expand the influence of Victoria’s Secret brand as far as possible, Eric was low regarding the initial price of broadcast power, some Europe small country TV Station even only used 100,000 USD to take away the Victoria’s Secret Fashion Show television broadcast power, finally this gross income. 10 million, are not enough to recoup the 20 million USD manufacture fund as before. 从这场时装秀立项到最终的电视播放,所产生的轰动效果无一不证明了这场时尚内依大秀的巨大成功,但在维密大秀的录像带发行之前,没有任何人认为这场内依秀本身拥有产生盈利的潜质,哪怕维密大秀播放后的高收视率引来了一大批企图购买播放权的电视台,但为了尽可能扩大维密品牌的影响力,艾瑞克对于播放权的开价都非常低,一些欧洲小国电视台甚至只用了10万美元就拿走了维密大秀的电视播放权,最终这一块的总收入也。只有10000000,依旧不足以收回2000万美元的制作资金。 However, after the Victoria’s Secret Fashion Show recording tape distributes, the unexpected aspect appeared. 但是,维密大秀的录像带发行之后,让人意想不到的局面出现了。 In the tall and pleasing to the eye fashion according to show's recording tape collection value, six has to attack the song of any music ranking first place position, as well as in the mistake arising out of chance circumstances sells the hunger and thirst marketing effect that is out of stock to form repeatedly, causing the popularity of Victoria’s Secret Fashion Show recording tape to go far beyond anticipated of all people, in the United States native place, the Victoria’s Secret Fashion Show recording tape sales volume possibly achieved the 20 million box merely, the broad overseas market sale prospect was hard to expect. 美轮美奂的时尚内依秀本身的录像带收藏价值,六首拥有冲击任何音乐排行榜榜首位置的歌曲,以及阴差阳错中反复卖断货形成的饥渴营销效果,导致维密大秀录像带的受欢迎程度远远超过了所有人的预期,仅仅只是在美国本土,维密大秀的录像带销量就可能达到2000万盒,广阔的海外市场销售前景更是难以预料。 By the irritable sale of Victoria’s Secret Fashion Show recording tape, is only the recording tape sale of United States native place can be merely Eric brings the 300 million USD income. Even if the Eric present sale price has achieved has counted 10 billion USD, but this sum of money for him is also an unexpected unexpected wealth. 凭借维密大秀录像带的火爆销售,仅仅只是美国本土的录像带销售就能为艾瑞克带来3亿美元的进账。哪怕艾瑞克现在的身价已经达到了数百亿美元,但这笔钱对他来说也是一笔意料之外的横财。 When all people are the sales volume of Victoria’s Secret Fashion Show recording tape feels the exclamation, most regrets definitely initially strongly opposed to disburse money to manufacture Victoria’s Secret Fashion Show that some Limited shareholders, it is estimated that these people hear the sales digit of Victoria’s Secret Fashion Show recording tape, will unable to bear have an impulsion of hitting the wall. If initially were not their vigorous oppositions, now the Victoria’s Secret Fashion Show recording tape income will belong to Limited. This income almost can make the Limited profit for the year turn time. 在所有人都为维密大秀录像带的销量感到惊叹时,最后悔的肯定是当初强烈反对出钱制作维密大秀的那部分ltd股东了,估计那些人听到维密大秀录像带的销售数字,都会忍不住产生一种撞墙的冲动。如果当初不是他们的强烈反对,现在维密大秀录像带收入就将属于ltd。这笔收入几乎能够让ltd的年利润翻倍了。 What is more serious, rich profit Limited that this year Victoria’s Secret Fashion Show brings definitely is divides is less, because initially carelessly had sold to Firefly Victoria’s Secret Fashion Show copyright, Limited is unable to share the profit in the commercial operation of future any Victoria’s Secret Fashion Show similarly. 更加严重的是,今年维密大秀所带来的丰厚利润ltd肯定是分不到的,但因为当初将维密大秀的版权草率地卖给了萤火虫,ltd同样无法在将来任何一届维密大秀的商业运作中分享到利润。 Therefore, Emily just attempted to take back the probe of Victoria’s Secret Fashion Show copyright to be surprised. 于是,艾米丽刚刚企图收回维密大秀版权的试探也并不让人感到意外。 Although the bilateral relations are close, but Emily after all is the Brighton Family person, in business word business, if can take back Victoria’s Secret Fashion Show copyright, Brighton Family can get the interests in the future similarly. 虽然双方关系非常亲密,但艾米丽毕竟是布莱顿家族的人,在商言商,如果能够收回维密大秀的版权,布莱顿家族将来同样能够获得利益。 Actually from the beginning. The plan of Eric independently manufactures Victoria’s Secret Fashion Show to make Limited see the advertisement effect, then so-called copyright will return to Limited continues to operate, he simply has not thought Victoria’s Secret Fashion Show can bring this kind of accidental unexpected wealth for oneself. But now, just like Emily is the same in the business word business, since Victoria’s Secret Fashion Show itself has obtained the unexpected success in the trade, Eric is impossible to carry out the original plan again. 其实从一开始。艾瑞克的打算就是独自制作一届维密大秀让ltd看到其中的广告效果,然后将所谓的版权交还给ltd自己继续运营,他也根本没有想过维密大秀能够为自己带来这样一笔意外横财。但现在,正如艾米丽在商言商一样,既然维密大秀本身在商业上取得了意想不到的成功,艾瑞克也不可能再执行原先的计划。 However, Eric is also very clear, accident success of Victoria’s Secret Fashion Show in recording tape release only possibly has this time. Because this year's success spare no effort transfers the entire Firefly Group media resources as well as the Yahoo network medium in Eric, own strength kissed for the place has carried on the final effect that continued six months operation to achieve. 不过,艾瑞克也很清楚,维密大秀在录像带发行上的意外成功只可能有这一次。因为今年的这种成功是在艾瑞克不遗余力地调用整个萤火虫集团的传媒资源以及雅虎的网络媒介,又亲力亲为地进行了持续半年时间的运作才达成的最终效果。 But Eric impossible to continue to consume the innumerable media resources to do this matter in the future. Even if he wants, after Victoria’s Secret Fashion Show loses the curiosity and mystery, the audience will not continue to show respect for somebody's ability again, in the meantime, the Victoria’s Secret Fashion Show form is actually unitary, it not like Super Bowl or Oscar presentation ceremony. Every year can bring enough suspense for the audience, possibility that therefore this success has not duplicated completely. 但艾瑞克不可能在未来继续耗费无数媒体资源去做这件事。而且即使他愿意,在维密大秀失去新鲜感和神秘感之后,观众也不会再继续买账,同时,维密大秀的形式其实非常单一,它不像超级碗或者奥斯卡颁奖典礼那样。每年都能够为观众带来足够的悬念,所以这种成功完全没有复制的可能性。 Therefore, although because of the first successful operation, Victoria’s Secret Fashion Show definitely can also bring some profits in the next few years, is impossible to maintain too for a long time. Therefore. Now Victoria’s Secret Fashion Show copyright, almost quite in dumps a stock in the peak independently. 因此,虽然因为第一届的成功运营,未来几年维密大秀肯定还能带来一些利润,却也不可能维持太久。所以。现在放手维密大秀的版权,几乎就相当于在最高点抛售一只股票。 Considered the moment, Eric to say to Emily: „If I am willing also to return to Victoria’s Secret Fashion Show copyright, what pricetag Limited here can give?” 考虑了片刻,艾瑞克对艾米丽道:“如果我愿意还回维密大秀的版权,ltd这边能给出什么样的价码？” „?” Emily stares the big eye immediately, somewhat unbelievable is looking at Eric, as to determine one misunderstood, Chris and Joanna several people also surprisedly are looking at Eric. “啊？”艾米丽顿时瞪大眼睛,有些难以置信地望着艾瑞克,似乎想要确定自己是不是听错了,就连克里斯、乔安娜几人也都惊讶地望着艾瑞克。 Although some people on previous Limited Board of Directors proposed withdraws the suggestion of Victoria’s Secret Fashion Show copyright, Emily is also quite excited, otherwise she just will not probe Eric, but hears Eric to say itself to be willing at this time to drop Victoria’s Secret Fashion Show copyright, Emily has an unbelievable feeling, because she is the same with many people, has not had any expectation to this matter at heart. 虽然在上一次ltd董事会上有人提出了收回维密大秀版权的建议,艾米丽也颇为心动,否则她刚刚根本就不会试探艾瑞克,但此时听到艾瑞克说出自己愿意放手维密大秀的版权,艾米丽还是产生一种难以置信的感觉,因为她和很多人一样,心里根本就对这件事没抱任何期望。 However, surprised moment, Emily restored, confirmed that asked: „Eric, what you just said is real?” 不过,也只是惊讶了片刻,艾米丽就恢复过来,确认地问道:“艾瑞克,你刚刚说的是真的？” Eric shrugs: „Naturally, the pricetag enough sincerity of if Limited starting out, I definitely will not have complied.” 艾瑞克耸耸肩:“当然,不过如果ltd这边开出的价码没有足够的诚意,我肯定是不会答应的。” „This, we had not considered really this situation,” Emily smiled awkwardly, tells the facts: „I need to go back to discuss with other shareholders, but, Eric, you......” Emily were saying, has gesticulated carelessly: „You...... How much money Caiken wants to satisfy?” “这个,我们还真没有考虑过这种情况,”艾米丽尴尬地笑了笑,实话实说道:“我需要回去与其他股东讨论一下,不过,艾瑞克,你自己……”艾米丽说着,胡乱地比划了一下:“你自己……要多少钱才肯满意？” Eric said: „I am not short of money now, if you pay the cash, I must give the personal income tax, this is not cost-effective, therefore Victoria’s Secret Fashion Show copyright was counted is the equity investment.” 艾瑞克道:“我现在可不缺钱,如果你们支付现金的话,我还要缴个人所得税,这不划算,所以维密大秀的版权就算作是股权投资好了。” Hears Eric to want Victoria’s Secret Fashion Show copyright to convert the Limited stockholder's rights, Emily shows a pitiful expression immediately: „Eric, initially Limited sold to you copyright with a symbolic price, you feel all right to ask for the too high pricetag, moreover your this time has gained that many.” 听到艾瑞克想要将维密大秀的版权折算成ltd股权,艾米丽立刻就露出一副可怜兮兮的表情:“艾瑞克,当初ltd可是用一个象征性的价格把版权卖给你了啊,你好意思开出太高价码吗,而且你这次已经赚了那么多了。” The Eric booth lets go, says with a smile: „If no accidental income that the recording tape distributes. My this time must give instead of taking 20 million USD, and has consumed Firefly Group and Yahoo gateway that many media resources, therefore this sum of money I take unusual is satisfied. Now I turned into Hong Kong kumquat a soybean, you naturally must buy according to the golden price, haha.” 艾瑞克摊摊手,笑道:“如果没有录像带发行的意外收入。我这次可是要倒贴进去2000万美元啊,而且还消耗了萤火虫集团和雅虎门户那么多传媒资源,所以这笔钱我拿的非常心安理得。现在我把一颗黄豆变成金豆子了,你们当然就要按照金子的价格买回去啊,哈哈。” Emily hear of Eric said that also no longer makes these senseless gestures. Mentioned the proper business seriously: „That, if Limited takes copyright, you personally will also participate in the manufacture of Victoria’s Secret Fashion Show?” 艾米丽听艾瑞克这么说,也不再做出那些无谓的姿态。一本正经地谈起了正事:“那,如果ltd把版权拿回去,你还会亲自参与维密大秀的制作吗？” Eric shakes the head: „This year this percentage participating definitely is impossible, but I am also the Limited major stockholder, if there is any good idea I not to be definitely parsimonious. Moreover, this year Victoria’s Secret Fashion Show made a very good start, therefore even if next year I do not participate, you also can definitely draw to a heavyweight creation team, like the background song of big show. Next year you can cooperate with some top musicians, by the Victoria’s Secret Fashion Show present influence, these singers definitely is also willing Victoria’s Secret Fashion Show as the platform of new song, although like this will be divvied up part in the recording tape income by these singers, the income that but Limited yields definitely is similarly rich . Moreover the income that don't forget, the Victoria’s Secret Fashion Show most basic function to the marketing of Victoria’s Secret brand, this big show itself can bring directly gradually will definitely fall. But Victoria's Secret this brand actually under for many years persistent strengthening, maintains a very strong status at own domain.” 艾瑞克摇头:“今年这种参与度肯定是不可能的,但我同时也是ltd的大股东啊,如果有什么好想法我肯定不会吝啬的。而且,今年维密大秀开了一个很好的头,所以明年即使我不参与,你们也肯定能够拉到一个重量级的创作团队,就像大秀的背景歌曲。明年你们就可以与一些顶级音乐人合作,以维密大秀现在的影响力,那些歌手肯定也非常愿意将维密大秀作为新歌的平台,这样虽然在录像带收益上会被这些歌手分掉一部分,但ltd获得的收益肯定是同样丰厚的,而且别忘了,维密大秀最根本的作用还是对维密品牌的营销,这场大秀本身能够直接带来的收益肯定会逐渐滑落。但维多利亚的秘密这个品牌却会在连续多年的持续强化之下,在自身领域保持一个非常强势的地位。” Emily nods freely. Listened to Eric saying that had not given full expression cracks a joke saying: „Eric, I some want to draw you to Limited now am the operations director.” 艾米丽不住地点着头。听艾瑞克说完,意犹未尽地开玩笑道:“艾瑞克,我现在都有些想把你拉到ltd当运营总监了。” The people have smiled, Eric also with a smile teased: „You definitely could not invite.” 众人都笑了起来,艾瑞克也笑着打趣道:“那你们肯定是请不起了。” Afterward several days, the Limited aspect has almost drawn up a plan impatiently, eventually both sides achieved the transaction by the value 225 million USD stockholder's rights. Eric regarding this initial price is very satisfied. Originally Firefly investment and Brighton Family equal distribution that 62% stockholder's rights, but after this transaction, the owning stocks share of Firefly investment increased to 35%, became the Limited first major stockholder, the Brighton Family owning stocks share dropped slightly 30%. 随后几天,ltd方面几乎是迫不及待地拿出了一份方案,最终双方以价值2.25亿美元的股权达成了交易。艾瑞克对于这份开价还是非常满意的。原本萤火虫投资和布莱顿家族平均分配那62%的股权,但经过这笔交易,萤火虫投资的持股份额增加到了35%,成为ltd的第一大股东,布莱顿家族的持股份额略微下降到了30%。 Although many industry analysts keenly pointed out that Victoria’s Secret Fashion Show the success in trade is not replicable this year. But the response of market often is very blind, will otherwise not have the appearance of stock market bubble, therefore, stimulated the Limited stock price in agreement of this transaction again, making the Limited market value break through 5 billion USD top digits. However, matter that these afterward some time had. 虽然很多业界分析师都非常敏锐地指出维密大秀今年在商业上的成功不可复制。但市场的反应往往是非常盲目的,否则也不会有股市泡沫的出现,于是,在这笔交易的达成再一次刺激了ltd的股价,使得ltd市值突破了50亿美元的高位。不过,这些都已经是随后一段时间发生的事情。 After the Victoria’s Secret Fashion Show television broadcast had ended, the Eric energy changes Hollywood again. 维密大秀电视播放结束后,艾瑞克的精力再一次转向好莱坞。 Along with oncoming of Christmas day running schedule, «Face/Off» and «Jumanji» of Columbia of release Firefly release is fooled one after another, because «Jumanji» involved the massive special effect, but original this special effect somewhat manufactured in a rough way obviously, Eric is not certainly willing to make same mistakes over again, therefore gave in budget unusual was ample. Finally the update «Jumanji» manufacture compared with original this excellent many, but, the budget also successively increases, eventually achieved the 80 million USD top digit, the marketing expense has also spent 40 million USD. Compares, the «Face/Off» final investment budget has 60 million USD, the marketing budget also lowers to «Jumanji» a lot. 随着圣诞节档期的来临,萤火虫发行的《变脸》和哥伦比亚发行的《勇敢者的游戏》陆续上档,因为《勇敢者的游戏》涉及到了大量的特效,但原版本的特效明显有些粗制滥造,艾瑞克当然不愿意重蹈覆辙,于是在预算方面给的非常宽裕。最终新版《勇敢者的游戏》制作要比原版本精良的多,但同时,预算也就节节攀升,最终达到了8000万美元的高位,营销费用也花掉了4000万美元。相比起来,《变脸》最终的投资预算只有6000万美元,营销预算相对于《勇敢者的游戏》也低得多。 However, after two movies open, had some unexpected accidents, «Face/Off» has early screened one week of time compared with «Jumanji», first week Box Office has attained 3 6 million splendid Box Office, simultaneously its splendid plot also obtained the consistent praise of film critic, eventually Box Office possibly achieves about 120 million USD, although the result compared in initial «Mr. & Mrs. Smith» so is not outstanding, but this movie can recoup the production cost in the North America market merely, the release through overseas market, can realize the profit on Box Office, following peripheral announcement basically was the net profit. moistened. 但是,两部电影上映之后还是发生了一些让人意想不到的变故,《变脸》比《勇敢的游戏》早上映了一周时间,首周票房拿到了3600万的出色票房,同时其精彩剧情也获得了影评人的一致赞誉,最终票房可能达到1.2亿美元左右,虽然成绩相比于当初的《史密斯夫妇》不算那么抢眼,但这部影片仅仅只是在北美市场就能够收回制作成本,通过海外市场的发行,在票房上就能实现盈利,后续的周边宣发则基本上就是净利。润了。 Afterward, «Jumanji» screened. 随后,《勇敢者的游戏》上映了。 This was placed the great expectations by Columbia the special effect big piece, first week Box Office similarly is 3 more than 6 million USD. Right, is almost impartial with «Face/Off», but the Columbia initial Box Office forecast is this movie first week should take about 45 million Box Office, the realistic and ideal disparity is very obviously big. 这部被哥伦比亚寄予厚望的特效大片,首周票房同样是3600多万美元。没错,几乎与《变脸》持平,而哥伦比亚最初的票房预测是这部影片首周应该拿下4500万左右票房的,现实与理想差距显然很大。 Moreover, to the «Face/Off» good reputation, «Jumanji» somewhat is awful in film critic there reputation, many film critic expressed that this movie ‚noise’, simultaneously Director some are infatuated with the stack of CG Special Effects. 而且,相对于《变脸》的好口碑,《勇敢者的游戏》在影评人那里的口碑却有些糟糕,很多影评人都表示这部影片过于‘喧闹’,同时导演有些过于迷恋g特效的堆砌。 Because although the CG Special Effects movie market saturated, many audiences have not come under the influence that the «Jumanji» reputation declines, second week this special effect big piece Box Office decline range only then weak 26%, two weeks of 6 more than 2 million USD Box Office result were splendid, but defers to Box Office to estimate that «Jumanji» the domestic Box Office very possible stop motion in 140 million USD about, to lower 60 million compared with 200 million USD native place Box Office of Columbia estimate finally fully. 虽然因为g特效影片市场还没有饱和,很多观众并没有受到《勇敢者的游戏》口碑走低的影响,第二周这部特效大片的票房跌幅只有微弱的26%,两周累计6200多万美元的票房成绩已经非常出色,但按照票房预估,《勇敢者的游戏》最终国内票房很可能停格在1.4亿美元左右,比哥伦比亚预计的2亿美元本土票房整整低了6000万。 Reduced after just in the past the soon 2.1 billion USD large amount property records the event, Sony read to the Hollywood resentment infinitely, although «Jumanji» Box Office can make it push in year Box Office first ten finally as before, after the releases of various types of channels, this movie has considerable prospective profit similarly, but Box Office has not achieved anticipated, is actually a fact. 经过刚刚过去不久的21亿美元巨额资产减记事件,索尼本来就对好莱坞怨念无限,虽然《勇敢者的游戏》最终票房依旧能够让它挤入年度票房前十名,经过各种渠道的发行,这部影片同样存在着非常可观的盈利前景,但票房没有达到预期,却是一个不争的事实。 Meanwhile, because is choosing Columbia next leader to run into a wall again and again, Barry Diller and Amy Pascal and Michael the Lynn and other Hollywood well-known supervisors have rejected gathering of Columbia, felt that entire Hollywood own Sony finally has not borne play the temperament in ‚bullying’. 同时,又因为在挑选哥伦比亚下一任领导人方面连连碰壁,巴里・迪勒、艾米・帕斯卡尔、迈克尔・林恩等好莱坞知名管理人纷纷拒绝了哥伦比亚的招揽,感觉整个好莱坞都在‘欺负’自己的索尼最终还是没忍住耍起了脾气。 But plays the first matter that the temper Sony makes, in Firefly «Men in Black» and in «Mr. & Mrs. Smith» negotiations strong, even openly claimed, if Firefly continues deliberately to delay the sequel development process, Columbia will not hesitate to maintain own interests using the legal means. 而耍性子的索尼做出的第一件事,就是在与萤火虫的《黑衣人》、《史密斯夫妇》谈判上强硬了起来,甚至公开声称如果萤火虫继续故意拖延续集开发进程,哥伦比亚将不惜利用法律手段维护自身的利益。 Eric had not planned feels embarrassed Sony in the development of these movie sequels, he also hopes that Sony continues to keep Hollywood to contribute labor and materials. 艾瑞克本来就没打算在这些电影续集的开发上为难索尼,他还希望索尼继续留在好莱坞添砖加瓦呢。 However, Sony does not think obviously that intertwines regarding Eric in the «Men in Black» Lord creates the salary the matter, Sony recognized from beginning to end, this is Firefly the stance of wanting monopoly «Men in Black» copyright makes. 不过,索尼显然不这么想,对于艾瑞克纠结于《黑衣人》主创薪酬的事情,索尼自始至终都认定,这是萤火虫想要独占《黑衣人》版权而做出的姿态。 Therefore, in a short time negotiated in fruitless situation, Sony instructed that the Columbia interim administration level has handled another matter, the request decides with «Night at the Museum» and that «Forrest Gump» Flower Films signed even is as in screening the release contracts of «Mission: Impossible» series.( To be continued.) 于是,在短时间内谈判无果的情况下,索尼指示哥伦比亚临时管理层做了另外一件事情,要求重新商定与花朵影业签订的《博物馆奇妙夜》、《阿甘正传》甚至是依旧在上映的《碟中谍》系列的发行合约。(未完待续。)
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