FireflyandColumbiabyKatzenbergare responsible forabout the negotiations that «Men in Black»and othermoviesequelsopenpersonally, by the Katzenbergstrongdisposition, Ericwas not worriedactuallyFireflywill suffer a lossin the negotiations, as for the Columbiaso-calledprosecutionthreat, looks likeinFireflyis nothing to speak, onceColumbiafiled the charge, thislawsuit1-2 years of basiscould not have pulled the resultto come, Fireflycould consume, Columbiaactuallydoes not dareto consume. `萤火虫与哥伦比亚关于《黑衣人》等影片续集开的谈判由卡森伯格亲自负责,以卡森伯格的强硬性格,艾瑞克倒是并不担心萤火虫会在谈判中吃亏,至于哥伦比亚所谓的起诉威胁,在萤火虫看来就更不值一提,一旦哥伦比亚提起诉讼,这起官司没个一两年根本扯不出结果来,萤火虫耗得起,哥伦比亚却不敢耗下去。`However, Columbiahad the thoughtstoFlower Films, Erichas actually had topersonallyact, therefore, justhad ended the new yearinNew York, Ericthenreturned toLos Angeles.
不过,哥伦比亚对花朵影业动起了心思,艾瑞克却不得不亲自出面,因此,刚刚在纽约过完新年,艾瑞克便返回了洛杉矶。AlthoughFlower FilmsinsurfacealreadywithFireflynotanystockholder's rightsconnection, but is actually in the Hollywoodexpansion plan of Eric a veryimportantchess, entireHollywoodactuallyto the Flower Filmsinside story is also clear, after all, insevenbigFilm Studiohave basically monopolizedin the situation of goodchannel, ifcannot havesevenbigsupport, anyHollywoodnewplayerdoes not dareto manufactureto invest the 50 millionUSDmovierashly, otherwisetheymeetin being an expertprocessabsolutelybysevenkilocaloriesloss.花朵影业虽然表面上已经与萤火虫没有任何股权关联,但却是艾瑞克的好莱坞扩张计划中非常重要的一步棋,整个好莱坞其实对花朵影业的内情也是一清二楚,毕竟,在七大电影公司基本上垄断了行渠道的情况下,如果得不到七大的支持,任何好莱坞新玩家都不敢冒然制作投资过5ooo万美元的影片,否则他们绝对会在行过程中被七大卡的血本无归。Butseemed likeverycommonFlower Filmssuchhas actually done, itnot onlyhas manufacturedlevelbigmanufacture of twoinvestmentsaboutcontinuouslyin80 million, but alsoattainedfromColumbiatherehas mademany23Film Studioenvy the shareprovision that the envyhated, thesecould not leavesupport of Firefly Groupabsolutely.
但看似非常不起眼的花朵影业却这么做了,它不但连续制作了两部投资在8ooo万左右的级大制作,而且还从哥伦比亚那里拿到了让很多23线电影公司都羡慕嫉妒恨的分成条款,这其中绝对离不开萤火虫集团的鼎力支持。Flower Films the biggestenergy that daressuchto makelies , the biginvestmentmovie that ifitproducescannot attain the reasonablegoodcontractinothersixbigthere, Fireflycantake over a businessat any time.花朵影业敢于这么做的最大底气就在于,如果它制作的大投资影片在其他六大那里拿不到合理的行合约,萤火虫可以随时接盘。Columbiachoice in the new year, inthiscrucial pointis difficulttoFlower Films, isthis point that settles on. In the Flower Filmshandcurrentlyhastwoto treatgoodmovie«Night at the Museum»and«Forrest Gump», Columbiawas the running schedule that twomoviessetis in 1995summer the files, butnowis at the beginning of 1995, sevenbigFilm Studiosummer the movieline of plans of filesbasicallyhad been decidedthatespeciallyFirefly, this summerfiles«The Lost World: Jurassic Park»and«Independence Day»and«Toy Story 2»allneedsto takeproclaims the heavyweightmovie of resourcesmassively.哥伦比亚选择新年之后这个节骨眼上对花朵影业难,看中的也是这一点。花朵影业手中目前拥有两部待行影片《博物馆奇妙夜》和《阿甘正传》,哥伦比亚原本为两部影片定下的档期是1995年暑期档,而现在已经是1995年年初,七大电影公司暑期档的影片行计划基本上已经确定,特别是萤火虫,今年暑期档的《侏罗纪公园2》、《独力日》和《玩具总动员2》无一不是需要占用大量宣资源的重量级影片。OnceColumbiaandFlower Filmsinbeing divided into the contractnegotiationsbreak off conversation, althoughFireflycanreceive the Flower Filmstwomovies, is impossibleto set aside the sufficientresourcesto go toline of thesetwomovies. Perhaps several other bigFilm Studiohavethisability, butinbeing divided into the agreementFlower Filmscannot occupyabsolutelycheaply. Then, thesetwomovies likely will be postponed finallyscreen.
一旦哥伦比亚与花朵影业在分成合约谈判上谈崩,萤火虫虽然能够接下花朵影业的两部影片,却也不可能腾出足够的资源去行这两部电影。另外几大电影公司或许有这个能力,但在分成协议上花朵影业绝对占不到便宜。那么,最终这两部影片很可能会被延期上映。
The «Night at the Museum»production costwas80 million, the «Forrest Gump»production costhas also achieved50 millionUSD. The moviecannotopenon time. Amounts to the investment of 1.3 billionUSD unable the promptrealization, the followingplan of Flower Films unable to launch, the attack that influence that thisbeing similarin the domino effecttoFlower Filmswill be big.
《博物馆奇妙夜》的制作成本为8ooo万,《阿甘正传》的制作成本也达到了5ooo万美元。电影不能按时上映。总计13亿美元的投资无法及时变现,花朵影业的后续计划也就无从展开,这种类似于多米诺效应的影响对花朵影业的打击将会非常大。Los Angeles, is away fromFireflycinema citynot far away the Venicebeach, in the Flower FilmsHeadquartersoffice. AmyPascalwas narratingrecently the freshmattertoEricheavyheartedly: The reason that „Columbiagivesis«Jumanji»Box Officehas not achievedanticipated, the «Night at the Museum»moviestyleis similarto«Jumanji», ifaccording toshareagreementoriginally, Columbianot onlycannotobtain the profit, insteadwill face the loss, thereforetheyrequestto change the establishedcontract, is divided into the ColumbiaNorth Americalinefrom15%enhancesto2 o %, simultaneouslytheyalsorequestto participate in the recording tape and line of televisionbroadcastpower. `”洛杉矶,距离萤火虫影城不远处的威尼斯海滩,花朵影业总部的办公室里。艾米・帕斯卡尔忧心忡忡地对艾瑞克讲述着最近生的事情:“哥伦比亚给出的理由是《勇敢者的游戏》票房没有达到预期,《博物馆奇妙夜》的影片风格又与《勇敢者的游戏》非常相似,如果按照原本的分成协议,哥伦比亚不但不能获得盈利,反而会面临亏损,所以他们要求更改既定的合约,将哥伦比亚的北美行分成由15%提高到2o%,同时他们还要求参与录像带和电视播放权的行。`”
The carewantsto come, «Jumanji» and «Night at the Museum»storystyleis truly similar, intwomoviespresentedmassiveanimals, giant beasts, strange flower and grassand otherscene. Even the special effect of twomoviescompletelyare completedby the samesecondary roles of digitaldomain.
仔细想来,《勇敢者的游戏》和《博物馆奇妙夜》的故事风格确实非常相似,两部影片中都出现了大量动物、巨兽、奇花异草等镜头。甚至两部影片的特效都完全由数字领域旗下的同一个班底完成。However. «Jumanji»Box Officehas not achievedanticipated, is not the issue of moviequality, although the movie criticismreputationis unsatisfactory, butas a principalCG Special Effectscommerciallarge-scale work, the effect of movie criticismreputationonmovieBox Officeis very small. Reason that«Jumanji»Box Officehas not achievedanticipated, main reasonorrunning schedulecompetitiontooviolentrowreason.
不过。《勇敢者的游戏》票房没有达到预期,并非影片质量的问题,虽然影评口碑不佳,但作为一部主打cg特效的商业巨制,影评口碑对电影票房的影响很小。《勇敢者的游戏》票房之所以没有达到预期,最主要的原因还是档期竞争太激列的缘故。ComparesinsummerfilessevenbigFilm Studiotoavoidinternal frictionaverageoneweekarranges the latenttacit understanding that a bigmanufacturescreens, in 1994 the competition of Christmasrunning scheduleactually can only describewith the frigidity, on December23, besides«Jumanji», reallyalsohad«StreetOverlord»and«Little Women»and«SentimentReason»and otheropens the picturesilver screenover1500blocks the moviesalsoto screen. On the other hand, the previousweeksimultaneouslyopens the picture the movieto be onlythreewith«Face/Off».
相比于暑期档七大制片厂为了避免内耗平均一周安排一部大制作上映的潜在默契,1994年圣诞档期的竞争却只能用惨烈来形容了,在12月23日,除了《勇敢者的游戏》,竟然还有《街头霸王》、《小妇人》、《情缘》等六部开画银幕过15oo块的影片同时上映。相对来说,前一周与《变脸》同时开画的电影只有三部。
The massivenewpiecessimultaneouslyopened the pictureoneweek of totalBox Officeto pushhigh23 rd to29 th to18800 millionUSD, was at the end of 1994running scheduleweekBox Officetotal amount the peak. Butinthisweek of time, singleZhouBox Office the 10 millionUSDmoviehas achievedeight. Underthisstirring uprow of competitions, «Jumanji»oneweekcanattain36millionUSDBox Officeas before, next weekinsituation that inChristmasfilesnewpieceBox Officedrops sharplyin abundanceBox Officealsoonly thenweak26%decline ranges, the Box Officeperformancecould be said asveryoutstanding. Ifplaces the competitionrelativelyloosesummerfiles«Jumanji», hasto attack the 200 millionUSDBox Officepotentialabsolutely, reason thatnowcannotachieveBox Officeto anticipate. Onlycansay that goes through life without a good opportunity.
大量新片同时开画将23日到29日一周的总票房推高到了188亿美元,达到1994年底档期周票房总额的最高点。但在这一周时间,单周票房过1ooo万美元的影片就达到八部。在这种激列的竞争下,《勇敢者的游戏》一周依旧能够拿到36oo万美元票房,次周在圣诞档新片票房纷纷大跌的情况下票房也只有微弱的26%跌幅,票房表现可以说是非常出色了。如果将《勇敢者的游戏》放在竞争相对宽松的暑期档,绝对拥有冲击2亿美元票房的潜力,现在之所以没能达到票房预期。只能说是生不逢时。Ericbelieves that Columbiais insufficient unable to seethis pointabsolutely, has not achieved the anticipatedexcuseto attemptwithFlower Filmswith«Jumanji»Box Officeto decideto be divided into the provision, somemeaning of acting perverselyininside.艾瑞克相信哥伦比亚内部绝对不至于看不到这一点,用《勇敢者的游戏》票房没有达到预期的借口企图与花朵影业重新商定分成条款,就有些耍无赖的意味在里面了。Pondered the moment, Erichas gained groundto ask: „That«Forrest Gump», what are theirexcuses?”
思考了片刻,艾瑞克又抬头问道:“那《阿甘正传》呢,他们的借口是什么?”„Columbiathought that «Forrest Gump»is more suitableasonetoAoPian, the Box Officepotentialis limited, lacksfrom the beginningonsomeinterestsregardingline of Columbia of thismovie,”AmyPascalsaidthatlooked atEric, said: „Actually, Eric, Ialsothought so. «Forrest Gump»is a verysplendidmovie, this pointis without a doubt, the moviestyle that butitsthispursuing a goal with determinationandremembers past times seems to be more suitableto placeat the end of the year the running schedule, summer the mainviewshadecrowdoryoung people of files. Therefore, nowmostnewlywhatweshouldguaranteeis the line of «Night at the Museum», if the «Forrest Gump»detentionby the end of the year, regardingimpactnext yearOscar, perhapswill be a good deed, the United Statescultureaura of thismoviewas too strong, if not have the Oscarcorona, overseasline of incomes of definitelywill be also limited.”
“哥伦比亚觉得《阿甘正传》更适合作为一部冲奥片,票房潜力有限,对于这部电影的行哥伦比亚从一开始就有些兴趣缺缺,”艾米・帕斯卡尔说完,看了看艾瑞克,道:“其实,艾瑞克,我也这么觉得。《阿甘正传》是一部很出色的影片,这一点毋庸置疑,但它这种励志和怀旧的影片风格似乎更适合放在年底档期,暑期档的主要观影人群还是年轻人。所以,我们现在应该最新确保的是《博物馆奇妙夜》的行,如果《阿甘正传》延迟到年底,对于冲击明年的奥斯卡,或许是一件好事,这部影片的美国文化气息太浓烈了,如果没有奥斯卡光环,海外行的收益也肯定非常有限。”Ericis listening toAmypatiently the analysis of Pascal, as the capable woman who previous lifecanhold the post of the HollywoodbigFilm Studioleader. `Amy the Pascalpersonal abilityis absolutely splendid, is also very preciseregarding the analysis of «Forrest Gump»commerciallocalization, just likebutin«Forrest Gump»thatchocolatefamous saying is the same, a moviehas not opened. No oneknows that actuallyitwill displaywhatBox Officepotential, fortunately, Ericactuallyexactlyknows, thereforeregardingAmy the analysis of Pascalhisslight bow, has not expressed the support.艾瑞克耐心地听着艾米・帕斯卡尔的分析,作为一个前世能够担任好莱坞大电影公司掌门的女强人。`艾米・帕斯卡尔的个人能力绝对非常出色,对于《阿甘正传》商业定位的分析也很精确,但正如《阿甘正传》里那句巧克力名言一样,一部电影没有上映。谁也不知道它究竟会表现出什么样的票房潜力,幸运的是,艾瑞克却恰恰知道,所以对于艾米・帕斯卡尔的分析他却只是微微点头,并没有表示赞同。Looked at the eyeto sitsmall girl that peacefullyraredid not act like a spoiled bratinsidedoes not sellto sproutlistens attentively tothemto talkseriouslypatiently. Erictests the school landto ask: „Drew, youthought how weshouldhandle?”
看了眼安静地坐在旁边难得不撒娇不卖萌一本正经地耐心倾听两人对话的小妮子。艾瑞克不无考校地问道:“德鲁,你觉得我们该怎么办好?”DrewhearsEricto ask itself, thinks saying: „Thislookedhowyouactuallythink, Columbiahas madethesegestures, nothing but is to forceFireflyopens the planthrough«Men in Black» and «Mr. & Mrs. Smith»sequel, Oh, certainly must add on the «Jumanji»sequelnow. IfFireflyno longercardmatter, Columbiadefinitelyinbeing divided into the contractpesteredwithFlower Films. After all, not havingthesetwomovies, Columbia unable to find the appropriatemoviefillrunning scheduleabsolutely. Similarlywill missthis summer the files, thisis the mutually woundedmatter.”德鲁听到艾瑞克问自己,想了想说道:“这就看你到底是怎么想的了,哥伦比亚做出这些姿态,无非是想要强迫萤火虫通过《黑衣人》、《史密斯夫妇》的续集开计划罢了,哦,现在肯定还要加上《勇敢者的游戏》续集了。如果萤火虫这边不再卡这件事,哥伦比亚肯定也就不会在分成合约上与花朵影业纠缠了。毕竟,没有了这两部电影,哥伦比亚绝对找不到合适的影片填补档期。同样会错过今年暑期档,这是两败俱伤的事情。”Ericsaid with a smile: „Actually, Sonylooks likeinHollywoodlike a sale pricerichlyactually the violenthousehold that wantsto pose as a cultured person, thistypeis willingto spendcannotin the circle the game ruleto the role that createstooaffectsgreatlyremain, to ushas the advantage, if the Columbiabackplayerchanges intootherpeople, perhapsis notwecanact bashfulrecklessly. ThereforeIdid not plancardonthatseveralmoviecopyrighttootightcompelsHollywoodSony.”艾瑞克微笑道:“其实,索尼在好莱坞看来就像一个身价丰厚却想要附庸风雅的暴户,这种肯花钱又不能对圈子里游戏规则造成太大影响的角色留下来,对我们来说只有好处,如果哥伦比亚背后的玩家换成其他人,或许就不是我们能肆意拿捏的了。所以我并不打算在那几部影片版权上卡的太紧把索尼逼出好莱坞。”AmyPascalshowssmile that relaxes, the small girlalsoboothlets go: „We have somethingto be worried, allas usualand that's the end.”艾米・帕斯卡尔露出放松的微笑,小妮子也摊摊手:“那我们还有什么可担心的啊,一切照旧就是了。”Ericlooks attheirresponses, laughs in spite of trying not toshakes the head. Said: „Youtoohave not pursued, can seefromthisevent, even if the closestally, is sometimes unreliable. Reason thatColumbiadaressuchto do, sawFireflyeven ifnowwantsto beFlower Filmstakes over a business, butwill appearwill lack in a short time also the ability to do what one would like. Therefore, Flower Filmsmustdepend on itselffinally.”艾瑞克看着两人的反应,失笑地摇头。道:“你们也太没有追求了吧,从这次事件就可以看得出,哪怕是自己最亲密的盟友,有时候都是靠不住的。哥伦比亚之所以敢这么做,就是看出了萤火虫现在即使想要为花朵影业接盘,但在短时间内也会显得力不从心。所以,花朵影业最终还是要靠自己。”AmyPascalis somewhat surprised: „Eric, youweresaid that letourline of thesetwomovies?”艾米・帕斯卡尔有些惊讶:“艾瑞克,你是说让我们自己行这两部电影?”„Naturallyis not, this pointyou can only take your time. Whatis main, Columbiashouldobtain a lesson, otherHollywoodseveralbigFilm Studio should also understand, if no enoughenergy, do not get angrywith the partnercasually.”
“当然不是,这一点你们只能慢慢来。最主要的是,哥伦比亚应该得到一个教训,好莱坞其他几大电影公司也应该明白一点,如果没有足够的底气,就不要随随便便与合作伙伴翻脸。”Drewshook the head: „We who Eric, yousaidsomewhatwere blurry.”德鲁摇了摇头:“艾瑞克,你说的我们都有些迷糊了呢。”Ericlooked at the watch, turns headto looktothattelevision in office: „Timeshouldbe up, yourherehasBSP\;AmyPascalnodded, discoversremote controlto turn on the televisionto findBSP\; The picturecutsexactlyabout the news that the two-way charges for cellular phonesoperational licenseauctionsfromone, in the directorhandtakes the news releaseto sayto the scene: „ The latest news, 1 o 0.15minute, Firefly GroupCEOJeffreyKatzenbergandSonyUnited Statessubsidiary companyChairmanHowardStringerjointlyholds the arrangemeetinginCulver CityColumbiaHeadquarters, announced that both sidessimultaneouslywill start«Men in Black» and sequelmanufactures of «Jumanji»twomoviesthis year, watchthiscover liveinReporterLos Angeles......”艾瑞克看了看手表,扭头看向办公室里的那台电视机:“时间应该已经差不多了,你这里有bsp\;艾米・帕斯卡尔点头,找出遥控器打开电视找到bsp\;画面恰好从一则关于移动通讯运营牌照拍卖的新闻切出,主持人手中拿着新闻稿对着镜头说道:“最新消息,1o0.15分,萤火虫集团ceo杰弗瑞・卡森伯格与索尼美国分公司总裁霍华德・斯特林格共同在卡尔弗市哥伦比亚总部召开布会,宣布双方将在今年同时启动《黑衣人》、《勇敢者的游戏》两部影片的续集制作,下面请看本台驻洛杉矶记者的现场报道……”Threepeopleare gazing atTV screen, after a while, Drewsaid: „Eric, was really toosudden, earlyknewthis, IandAmydid not needto be worried about«Night at the Museum» and line of «Forrest Gump»for serveral days.”
三人都注视着电视机屏幕,过了一会儿,德鲁才说道:“艾瑞克,真是太突然了啊,早知道这样,我和艾米这些天就不用担心《博物馆奇妙夜》和《阿甘正传》的行了。”
The small girlsoundhas pulledfromcertaintrains of thoughtEric, hedoes not haveto respond to the Drewwordsimmediately, buttook up the cell phoneto dial a number, after the connection, was sayingtotelephonethat: „Kelly, I was just seeingabout the news that the push-based mobilelicense plateauctions, looks upwhat's the matter, Imustsee the detailedmaterialtomorrow.”小妮子的声音将艾瑞克从某些思绪里扯了出来,他没有立刻回应德鲁的话,而是拿起手机拨通了一个号码,接通之后对着电话那头说道:“凯莉,我刚刚在看到了一条关于移动运营牌照拍卖的新闻,查一下到底是怎么回事,我明天要看到详细的资料。”Brieflyseveral, Erichas made the telephone call, has not explainedanythingtooneselfjustaction, then the topicsaid: „Reason thatImakeKatzenbergdetermineas soon as possiblethismatterthattoletsomepeopleunderstands, the Flower Filmsfollowingmovement the copyrightdisputeshas nothing to dowith « Men in Black " and othermovie.”
简单地说了几句,艾瑞克挂了电话,并没有对自己刚刚的举动解释什么,接着刚才的话题说道:“我之所以让卡森伯格尽快将这件事确定下来,就是为了让一些人明白,花朵影业接下来的动作与《黑衣人》等影片的版权纠纷无关。”AmyPascalasked: „Eric, yousaidthatyoudid not planletusandColumbiacooperates?”艾米・帕斯卡尔问道:“艾瑞克,你是说,你不打算让我们与哥伦比亚合作了?”Ericnods, said: „Now the dispute resolution of FireflyandColumbia, Flower Filmshas relieved the cooperationwithColumbiaagain. No longerisreceivesFirefly and influence of Columbiacopyrightdispute, youseek for the risk that peddlerdoes not havetake advantage. Myplanisthis, the line of «Night at the Museum»forwards toMetro Goldwyn Mayer, this pointIpersonallywithFrankMakassocommunicates. Is divided into the provisionmaintainsconsistentwithColumbia, Metro Goldwyn Mayersummerfiles, only then007, temporarilyincreases«Night at the Museum», absolutelydoes not haveanyline of pressures. The «Forrest Gump»overseasandperipheraloperationare actedbyFirefly, nativeline of youdo. Is an exercise. «Forrest Gump»favorsflushing the mysteriousartistic film, therefore the goodpressureis nottoobig, the Box Officetrendis also possibleislong-line, so long asyoucanattainabove1500reflectingcanvasto be OK.”艾瑞克点头,道:“现在萤火虫与哥伦比亚的纠纷解决了,花朵影业再与哥伦比亚解除合作。就不再是受到萤火虫与哥伦比亚版权纠纷的影响,你们重新寻找行商也就不存在被人趁火打劫的风险。我的计划是这样的,《博物馆奇妙夜》的行转给米高梅,这一点我亲自与弗兰克・马卡索沟通。分成条款与哥伦比亚保持一致,米高梅暑期档只有一部oo7,临时增加一部《博物馆奇妙夜》,完全没有任何行压力。《阿甘正传》的海外和周边运营由萤火虫代理,本土行你们自己来做。算是一种锻炼。《阿甘正传》更倾向于冲奥艺术片,所以行压力并不是太大,票房走势也更可能是一条长线,你们只要能够拿到15oo家以上的映画布就可以了。”AmyPascalis listening to the Ericwords, the browmicrowrinkle, is actually somewhathesitant.艾米・帕斯卡尔听着艾瑞克的话,眉头微皱,却是有些犹豫。Hollywoodmovielineto put it bluntly, actuallyalsoonsuchseveralsteps.好莱坞电影行说白了,其实也就那么几个步骤。First, youneedto relatetoare willingto show the instituteline of yourmovie, this pointsevenbigFilm Studioarewithout doubt the ownerinnatesuperiority, regardingsevenbig. The movie that someprospectsare favoredoftenjustinitiated a project, has signed the goodcontractwithmanyinstitutelines, even can also win a prepaygold medal of notpoorfrominstitutelinebusinessthere. Meanwhile, thisistogethermajority ofwill also attemptto enter the Hollywoodnewplayerto preventimportantthresholdoutside.
先,你需要联系到肯放映你电影的院线,这一点七大电影公司为无疑拥有者先天的优势,对于七大来说。一些前景被看好的电影往往刚立项,就已经与很多院线签署了行合约,甚至还能从院线商那里拿到一笔不菲的预付金。同时,这也是一道将大部分企图进入好莱坞的新玩家阻挡在外的重要门槛。Sevenbigline of movies, the institutelinechamber of commercevisitsto seek the cooperationon own initiative, but if brand-newFilm Studiowants the goodmovie, paid in advance the gold/metalto sign the goodcontractnot to thinkahead of time, even ifyoucompleted the filmmaking, the institutelinebusinesswill often not havemanyenthusiasmto goforyourgoodmovie, the opportunity of finallyevencontinuallyscreeningdid not have. Becausethisinvolved the moviegoodsecondcommitted step, marketing.
七大行影片,院线商会主动上门寻求合作,但如果是一家全新的电影公司想要行影片,预付金啊提前签署行合约啊就别想了,哪怕你将电影制作完成,院线商们往往都不会有多少热情去为你行影片,最终甚至连上映的机会都没有。因为这又涉及到了电影行的第二个关键步骤,营销。
The movie of same levelquality, same levelscreeningscale, similarrunning schedule. Box Office that is obtainedbysevenbigline of institutesoftencompares23Film Studioto be much higher, maindifferenceis a marketing. SevenbigFilm Studiowere graspingoneset of maturemovieselling system, in recent years the furtherconformity of mediaprofession, ismakessevenbigoverallmediastrengthscross23Film Studioby far. Because the marketing of movieiscompletesby the moviegoodside, in the situation of therefore, in the mediaresourcesgraduallytowardsevenbiggiantsongathering. The qualitymediocremovie of movie theaterlineratherline of sevenbigproducts, is not even willingto make the linefor the smallFilm Studiofilm excellence, becausesevenbigformidablemarketingstrengthsoftencanletfilm excellence of a qualitymediocremovieby fartoo smallFilm StudioonBox Office.
同等质量的影片,同等的上映规模,同样的档期。由七大行所获得的票房往往比23线电影公司要高得多,这其中的主要差别就是营销。七大电影公司本就掌握着一套成熟的电影营销体系,最近几年传媒行业的进一步整合,更是让七大的整体传媒实力远远过23线电影公司。因为电影的营销是由电影行方完成的,所以,在传媒资源逐渐往七大巨头身上聚集的情况下。电影院线甚至会宁愿行七大出品的质量平庸的影片,都不愿意为小电影公司的优秀电影做行,因为七大强大的营销实力往往能够让一部质量平庸的影片在票房上远远过小电影公司的优秀电影。However, althoughFlower Films the surfaceis a Hollywoodnovice, key question that butthesenovicespossiblycanface, Flower Filmsis not the issue.
不过,花朵影业虽然表面是一个好莱坞新手,但这些新手可能会面临的关键问题,在花朵影业这边都不是问题。AmyPascal more than tenyears ago startsfromcommises of single-handedlyproduction company, finallyhas arrived at the ColumbiaVice Chairmanposition, regardingmovieline of anyjoints is clear, evendoes not use the help of Firefly, shein the personal connectionthroughoneselfhandcanbe«Forrest Gump»drawstoenoughshowingtheater, at this timehas the support of FireflythisUnited Statesbiggestmediagroup, the marketingissue of movieis also easily solved. Therefore, operates the North Americaline of «Forrest Gump»merely, inAmyPascallooks likeabsolutelydoes not haveanydifficulty.艾米・帕斯卡尔十多年前从一家独力制片公司的小职员开始起步,最终走到了哥伦比亚副总裁的位置,对于电影行的任何关节都可谓是一清二楚,甚至不用萤火虫的帮助,她通过自己手中的人脉就可以为《阿甘正传》拉到足够的放映影院,此时拥有萤火虫这个美国最大传媒集团的支持,影片的营销问题也迎刃而解。因此,仅仅只是操作《阿甘正传》的北美行,在艾米・帕斯卡尔看来根本就没有任何难度。Butat this time, shethoughtthatthismatterdoes not needprobablycompletely......?
但此时,她只是觉得,这件事好像完全没有必要……吧?
The goodmatterwaves the arms aboutto giveSonyorMetro Goldwyn Mayeris not, just likeEricjust said that Metro Goldwyn Mayersummerfiles, only then007, increases a «Night at the Museum»goodduty, does not havewhatdifficulty, thenincreasesstylecompletelydifferent«Forrest Gump»again, whatsimilarlyis not, even ifMetro Goldwyn Mayerlinkedtwomoviesboth unable to eat up, thatdid not have several other in a big way?
行的事情甩手给索尼或者米高梅不是更好吗,正如艾瑞克刚刚所说,米高梅暑期档只有一部oo7,增加一部《博物馆奇妙夜》的行任务,没有什么难度,那么再增加一部风格完全不同的《阿甘正传》,同样也不算什么,就算米高梅真的连两部电影都吃不下了,那不是还有另外几大的吗?Does not needto worry about the line, thesetime that Flower Filmssaves, enougharranged a newpiececompletelyagain.
不用操心行,花朵影业节省出来的这些时间,完全足够再筹备一部新片了。EricnaturallyalsoclearAmyPascalthis timethoughts, hesuchdoesbesidesgiving a Sonylesson, anotheridea, leaves the person on one's own side the profit of «Forrest Gump»thismovieas far as possible. Inoriginalspace and time«Forrest Gump»North AmericaBox Office, but3.3 billionUSD, givesanycompanyline, at leastmustdivide15%goodexpenses, thissum of money was almost 50 millionUSD, the Hollywood over 9 o %moviesknocked the boneto attract the marrowto press out the lastprofit, notnecessarilybrought the 50 millionUSDincometo the movie-makingside.艾瑞克当然也清楚艾米・帕斯卡尔此时的心思,他这么做除了给索尼一个教训外,还有另外一层想法,就是将《阿甘正传》这部影片的利润尽可能地留给自己人。原时空中《阿甘正传》的北美票房可是33亿美元,交给任何一家公司行,都至少要分出去15%的行费用吧,这笔钱差不多就是5ooo万美元了,好莱坞9o%以上的电影敲骨吸髓地榨掉最后一丝利润,都不一定给制片方带来5ooo万美元的收入啊。Looks at the Amyexpression, Ericsmiled, said: „Actually, thisis onlymysuggestion, youandDrewconsider, ifreallydoes not wantsuchtroublesomethatonconsider as finished, to giveMetro Goldwyn Mayer the goodcontracttranslationon the line.”
看着艾米的表情,艾瑞克笑了笑,道:“其实,这只是我个人的建议,你和德鲁自己考虑一下,如果实在不想这么麻烦那就算了,将行合约平移给米高梅就行。”EricsaidthatAmyPascalinsteadset firm resolve, said: „Eric, listensyour, Ibelieve that youdefinitely are Flower Filmsconsider.”艾瑞克这么说,艾米・帕斯卡尔反而下定了决心,说道:“艾瑞克,还是听你的吧,我相信你肯定是在为花朵影业考虑的。”Theydecidethatsmall girlthengrinninglycollectsto pull the arm of Eric, althoughshewill not haveanyobjectionto the decision of Ericabsolutely, but the girlis also clear, ifshealways followstoEricatanymatterabsolutelydoes not have an opinion, definitelywill injureAmy the feeling of Pascal, Flower Filmsmay unable to leavethissupervisornow.( To be continued.)
两人商定,小妮子这才笑嘻嘻地凑过来挽住艾瑞克的手臂,虽然她心里绝对不会对艾瑞克的决定产生任何异议,但丫头也清楚,如果她在什么事情上都对艾瑞克言听计从完全没有一点主见,肯定会伤害到艾米・帕斯卡尔的感受,花朵影业现在可离不开这位管理人。(未完待续。)
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