IAIH :: Volume #1

#67: Super Bowl preview


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Vague rejection after of that day, Julia as if also will put out to the feelings that Eric had, starts the total involvement to invest shoots. Regardless of before the person, is in secret, Julia turned into Director Williams to the name of Eric. 那天的隐晦拒绝之后,茱莉亚似乎也将对艾瑞克产生的情愫置之脑后,开始全身心地投入到了拍摄当中。无论人前,还是私下里,茱莉亚艾瑞克的称呼都变成了‘威廉姆斯导演’。 Naturally, Eric does not have the time to feel to lose for feel alienated of girl, along with accumulating increase of scene, the late editing work of movie also launches. Eric almost must bustle about with film cutter to the night every day, even sometimes, because completes the work to be too late, Eric to save the relaxation time, rests directly in the office. 当然,艾瑞克也没有时间为女郎的疏离感到失落,随着积累镜头的增多,影片的后期剪辑工作同时展开。艾瑞克几乎每天都要和剪辑师一起忙碌到深夜,甚至有时候,因为完成工作已经太晚,艾瑞克为了节省休息时间,直接睡在办公室里。 Jeffrey also produces to Eric this working method had worried that after the majority of movies are heats bamboo strips for writing material, starts later the editing, although Eric previous «Home Alone» the manufacture cycle is very short, actually is also this standard flow. But now, Eric actually completely disrupted this order. 杰弗里也对艾瑞克这种工作方式产生过担忧,大部分电影都是杀青之后,才开始后期剪辑的,艾瑞克的上一部《小鬼当家》虽然制作周期很短,却也是这个标准流程。而现在,艾瑞克却将这个顺序全部打乱了。 However, the fragment that after looking at the Eric editing has come out, Jeffrey thoroughly felt relieved, but exhorts Eric to pay attention to the body, should not be too tired and so on. 不过,在看过艾瑞克剪辑出来的片段之后,杰弗里就彻底放下心来,只是嘱咐艾瑞克注意一下身体,不要太劳累云云。 Jeffrey has to ask why Eric must such diligently, by his present achievement, the initial capital of «Home Alone» this movie sufficed him to eat calmly and steadily for ten years. 杰弗里不是没有问过艾瑞克为什么要这么努力,以他现在的成就,《小鬼当家》这一部电影的老本就够他安安稳稳吃上十年了。 Eric smiles, had not explained that continues to work as before earnestly. How ambition Jeffrey in his heart can know. When first time walks into Fox that screen test room, the shoot of that germination was now ingrained in his heart, but the later a series of success makes this shoot grow healthy and strong. 艾瑞克只是笑笑,并没有解释,依旧埋头继续工作。他心中的野心杰弗里又怎么能知道呢。在第一次走入福克斯那间试镜室的时候,那颗萌生的嫩芽现在在他心中已经根深蒂固,而之后的一系列成功又让这颗嫩芽茁壮成长起来。 Eric wants to have a look, which step oneself can achieve. 艾瑞克就是想看看,自己到底能做到哪一步。 《Pretty Woman》 dramatic team after three days of wearing, shoots progress suddenly quick. Also officially enters Beverly Hills Will to hope the hotel, started some most important actor's pays. 《风月俏佳人》剧组经过三天的磨合,拍摄进度陡然快了起来。同时也正式进驻贝弗利山威尔希酒店,开始了最重要的一些戏份。 Cut,” Eric pokes head from monitoring device, after this is a night of spring evening, next morning Vivian and Edward will have the breakfast that play. “Cut,”艾瑞克从监视器后面探出头,这一场是一夜春宵之后,第二天早上薇薇安爱德华共进早餐的那场戏。 That who... Changes the Julia's lip gloss pale , should not be too pale.” “那个谁…把茱莉亚的唇彩改的淡一点,也不要太淡。” A small modification, Julia does not need to shunt the line of sight of people, the make-up artist goes forward to adjust the lip color for Julia. 只是一个小改动,茱莉亚并不需要躲开众人的视线,化妆师上前替茱莉亚调起了唇色。 After a while, the make-up artist has turned head to ask Eric: Director, this?” 过了一会儿,化妆师回过头问艾瑞克:“导演,这样行吗?” Eric looked at Julia, shook the head: Was pale, slightly is thick.” 艾瑞克看了一眼茱莉亚,摇了摇头:“淡了,再稍微浓一点。” The make-up artists manipulated a while, Eric satisfied nodded, simultaneously said to assistant Alan Fisman: Alan, this point writes down, later reminded me,” Eric thinks that said: Julia's lip color along with the passage of plot time, is turned into gradually bright red flesh color, is turned flesh color pale red, after by the Philip Stuckey's violent actor's pay, Julia then no longer was almost spread the lip gloss, maintains the primary color.” 化妆师又摆弄了一会儿,艾瑞克才满意地点了点头,同时对身边的助理艾伦菲斯曼道:“艾伦,这一点记下来,以后提醒我,”艾瑞克想了想,道:“茱莉亚的唇色随着情节时间的推移,逐渐由艳红变成粉红,由粉红变成淡红,在差点被菲利普斯塔基强暴的戏份之后,茱莉亚接下来不再涂唇彩,保持原色。” Although Alan Fisman the heart has the doubts, actually fast takes down the Eric words in the memorandum. 艾伦菲斯曼虽然心有疑惑,却还是飞快地在备忘录上记下艾瑞克的话。 Eric has not explained anything to the people, this is his common detail modification to a movie. He wants in this way, slowly to suggest the transformation of Heroine Vivian. But Vivian good friend Kate Lucar, from beginning to end, the lip color is bright red of that currying favor with the world. 艾瑞克并没有向众人解释什么,这是他个人对影片的一个不起眼的细节改动。他只是想用这种方法,慢慢地暗示女主角薇薇安的蜕变。而薇薇安的好友凯特卢卡,自始至终,唇色都是那种媚俗的艳红。 At noon, Jeffrey catches up with the dramatic team in a hurry. 中午的时候,杰弗里匆匆赶来剧组。 Eric, I talked to Carter Hunt one in the morning, Fox had not agreed that you put in the plan of preview in the Super Bowl live transmission.” 艾瑞克,我跟卡尔塔亨特谈了一上午,福克斯还是没有同意你在超级碗直播上投放预告片的计划。” Eric puts down the lunch, has scratched the hand with paper towel, asked: How did they say?” 艾瑞克放下便当,用纸巾擦了擦手,问道:“他们是怎么说的?” On Super Bowl 60 seconds of previews, the advertising expenditure wants about 1.2 million USD, Fox thought that this is a waste. They believe that screened the beforehand two weeks of centralism propagandas to be enough regarding your this movie.” Jeffrey replied: In the final analysis, they to your new piece not enough confidence. Signs reason everybody who three movies distribute the contract to be well aware with you, is only for «Home Alone» second part.” 超级碗上60秒的预告片,广告费要120万美元左右,福克斯觉得这是一种浪费。他们认为,上映之前两个星期的集中宣传对于你这部电影来说已经足够了。”杰弗里回答道:“说到底,他们还是对你的新片没有足够的信心。跟你签下三部电影发行合约的原因大家都心知肚明,只是为了《小鬼当家第二部而已。” Eric rubs to pinch the paper napkin in hand, has pondered a while, said: Continues to discuss that with Fox, can make them leave points is. More importantly takes 60 seconds of advertisement positions from NBC there first, if Fox is really not finally willing to disburse money, this sum of money is paid by me.” 艾瑞克揉捏着手中的餐巾纸,思考了一会儿,道:“继续跟福克斯谈吧,能让他们出一点就是一点。重要的是先从NBC那里把60秒的广告位拿下,如果最后福克斯实在不愿意出钱,这笔钱由我个人支付。” Eric, our movie budget 7 million, if you must in the Super Bowl delivery preview, I think that 30 seconds were enough.” 艾瑞克,我们的电影预算才700万,如果你一定要在超级碗投放预告片的话,我觉得,30秒足够了。” Eric explained patiently: Jeffrey, if 《Star Wars》 such special effect large-scale work, 30 seconds were truly enough, so long as cut several impact full scene. But 《Pretty Woman》 is a feature film, I also planned that adds film title LOGO of our company, in that case, 30 seconds are unable to express anything.” 艾瑞克耐心解释道:“杰弗里,如果是《星球大战》那样的特效巨制,30秒确实足够了,只要剪几个震撼力十足的镜头就可以。但《风月俏佳人》是一部剧情片,我还打算将我们公司的片头LOGO加上去,那样的话,30秒根本无法表达出任何东西。” Good, if you insist.” Jeffrey has not said too, seems like the matter of Eric decision, he was unable to persuade him to change. However, every so often, showed that Eric is right. This time he can only choose to believe Eric as before. “好吧,如果你坚持的话。”杰弗里并没有说太多,貌似艾瑞克决定的事情,他还没有能劝说其改变过的。不过,很多时候,都证明艾瑞克是对的。这一次他依旧只能选择相信艾瑞克 This age, the marketing of Hollywood movie is quite conservative, Super Bowl large-scale delivery movie preview that is more than ten years later, moreover only then six big giants can play. 这年代,好莱坞电影的营销还比较保守,向超级碗上大规模投放电影预告片那是十多年后,而且也只有六大巨头才玩得起。 Super Bowl is honored as the United States spring is late, since the birth starts is the North America viewing ratio first grand occasion, watches the population generally in the 100 million people above. Super Bowl by United States several big TV Station live transmissions, is just one's turn NBC in turn this year. 超级碗被誉为美国的春晚,自从诞生开始就一直是北美收视率第一的盛事,观看人数一般都在1亿人次以上。超级碗美国几大电视台轮流直播,今年刚好轮到NBC。 Eric also couple days ago looked at Aniston TV series time, sees the advance notification of Super Bowl in NBC TV Station. Simultaneously sprouted has broadcast the idea of 《Pretty Woman》 preview on Super Bowl. 艾瑞克也是前几天看安妮斯顿电视剧的时候,才在NBC电视台看到超级碗的预告。同时萌生了在超级碗上播放《风月俏佳人》预告片的想法。 Rebirth before several years, Super Bowl preview concept has struck root in the hearts of the people, almost every year, Hollywood Six Great Film Studios will deliver the Super Bowl live transmission own the advance notification of past principal movie. 重生的前的几年里,超级碗预告片这个概念已经深入人心,几乎每年,好莱坞六大电影公司都会把自己当年主打影片的预告送上超级碗直播。 However now this age, the idea of Eric on some vanguards. Normally, the present Hollywood big manufacture movie only ahead of time about one month, will broadcast the preview on the television. 不过现在这个年代,艾瑞克的这个想法就有些前卫了。正常情况下,现在的好莱坞大制作电影都只会提前一个月左右,在电视上播放预告片。 Although Super Bowl later one month, is the good Easter running schedule, but this age's big manufacture movie will not choose this running schedule obviously, but pushes in the summer files or the Christmas files. Therefore does not have Film Studio to show the advertisement on Super Bowl. 虽然超级碗之后一个月,也是不错的复活节档期,但这个年代的大制作电影显然不会选择这个档期,而是挤在暑期档或者圣诞档。所以也没有电影公司会在超级碗上播放广告。 The Super Bowl advertising expenditure is quite expensive. Eric beforehand has consulted, this year the Super Bowl advertising expenditure has been 30 seconds of 670,000 USD high price, 670,000 USD looks like not many, can actually show half a month advertisement in NBC these mainstream TV Station prime times continuously, but places on Super Bowl, can only buy for 30 seconds that merely dodges to pass. 超级碗的广告费还是相当昂贵的。艾瑞克之前咨询了一下,今年超级碗的广告费已经达到了30秒时间67万美元的高价,67万美元看起来不多,却可以在NBC这些主流电视台黄金时段连续播放半个月的广告,而放在超级碗上,仅仅只能买到一闪而逝的30秒。 Even if this, Eric quickly decides on Super Bowl puts in 60 seconds of 《Pretty Woman》 previews, this is his Director second part movie, the Box Office result regarding him important. 即使这样,艾瑞克还是很快决定在超级碗上投放60秒的《风月俏佳人》预告片,这是他导演第二部电影,票房成绩对于他来说至关重要。 Although Eric has been able to make very good Box Office progress to be full of confidence to 《Pretty Woman》, but the heart of hearts, frequently exists to the worry of butterfly effect. 虽然艾瑞克一直对《风月俏佳人》能取得很好的票房成绩充满了信心,但内心深处,对蝴蝶效应的顾虑还是时刻存在着。 Therefore, he will not let up this excellent propaganda opportunity. According to material that his comes, if the matter is smooth, 《Pretty Woman》 will be first will mount the Super Bowl movie preview. 因此,他不会放过这个绝佳的宣传机会。根据他的来的资料,如果事情顺利的话,《风月俏佳人》将是第一个登上超级碗的电影预告片。 100 million many watches the people, in addition first Super Bowl preview laughing uproariously, can bring huge topical to 《Pretty Woman》. Compares, the 1.2 million USD price can definitely accept. 一亿多的观看人次,加上第一次超级碗预告片这个噱头,可以给《风月俏佳人》带来巨大的话题性。相比起来,120万美元的价格完全可以接受。 Moreover, Eric believes this topic after the hype of media , to continue later the movie to 20 days to screen has more than enough to spare. 而且,艾瑞克相信这个话题经过媒体的炒作之后,持续到20天之后的电影上映是绰绰有余的。 Had decided this matter, Eric has remembered another matter: Jeffrey, film title LOGO of our company does how?” 决定了这件事,艾瑞克又想起了另外一件事情:“杰弗里,我们公司的片头LOGO做的怎么样了?” After establishing Firefly Film Studio, after Eric and Jeffrey have discussed that has shown several film title LOGO creativities, finally has chosen a creativity of 3 D edition. 成立萤火虫电影公司之后,艾瑞克杰弗里探讨过之后,拿出了好几个片头LOGO的创意,最终选择了一个3D版本的创意。 After 《Pretty Woman》 starts shoots, Eric plenary powers gave Jeffrey to process this matter. 《风月俏佳人》开始拍摄之后,艾瑞克就将这件事全权交给了杰弗里去处理。 I urged Pixar several times, the opposite party saying that this week can definitely do, definitely will not delay the matter of preview, you felt relieved.” “我催过皮克斯好几次,对方说这个星期肯定能做出来,肯定不会耽误预告片的事情,你放心吧。” Eric just about to nods, opens mouth suddenly: You said... Pixar?” 艾瑞克刚要点头,猛然张大嘴巴:“你是说…皮克斯?” Jeffrey does not understand that Eric suddenly so is why surprised: Yes, what issue has?” 杰弗里不明白艾瑞克为什么突然这么惊讶:“是啊,有什么问题吗?” Is Jobs that Pixar?” “是乔布斯的那个皮克斯吗?” Jeffrey nodded: Right, is Jobs Pixar,” Jeffrey was saying, the corners of the mouth show a smile of taking pleasure in others'misfortunes. 杰弗里点了点头:“没错,就是乔布斯皮克斯,”杰弗里说着,嘴角露出一个幸灾乐祸的微笑。 Said that Jobs for these years also was really bad luck, first had been kicked by Apple Inc.. Buys Pixar ambitiously, is planned to make the special graph design computer, what a pity after this model of product is released, the sale is ordinary, now reduced to can only meet some animation advertisements to maintain the company to revolve. However the Pixar animation technology is truly splendid, I have watched their 《Luxo Jr.》 short films, decided that gives them to do LOGO.” “说起来,乔布斯这几年还真是倒霉,先是被苹果公司踢了出来。雄心勃勃地买下皮克斯,原本是打算做专门的图形设计电脑的,可惜这款产品推出之后,销路一般,现在沦落到只能接一些动画广告来维持公司运转了。不过皮克斯的动画技术确实很出色,我看过他们那部《小台灯》的短片,才决定把LOGO交给他们来做。”
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