IAIH :: Volume #7

#666: Dismisses

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The top big show invitation foreign opening offers of four big international fashion weeks, naturally, occasionally will not be hitting under normal conditions the charity and so on name auctions some important front positions, as for these money whether was used on the charity to be unknown. * %, reason that does not sell the invitation publicly, on the one hand is these top big shows invites honored guests to be limited, most also 100-200 people, little dozens people. On the other hand also to maintain high-end style, does not hope that the casual any people can mix. 四大国际时装周的顶级大秀邀请函通常情况下都不会对外公开出售的,当然,偶尔也会打着慈善之类的名义将部分重要前排位置进行拍卖,至于这些钱是否真的被用到慈善上就不得而知了。※%,之所以不公开出售邀请函,一方面是这些顶级大秀邀请嘉宾人数有限,最多也就一两百人,少则几十人。另外一方面也是为了维持高端格调,不希望随便什么人都能混进去。 However, this time Victoria’s Secret Fashion Show completely is different, can hold 5000 people of Lexington Avenue ordnance factories after the Victoria’s Secret team transformation, in the field the honored guest seat achieves 1000 as before. How the team was these 1000 invitations should provide specially held several symposiums, the big show the definite special guest had put together including the celebrities, the media, critic, the business partner is also less than 200 people, the invitation that finally the vacancy got down achieved more than 800. 不过,这次的维密大秀却完全不同,原本就能够容纳5000人的莱辛顿大道兵工厂经过维密项目组的改造之后,场内嘉宾席位依旧达到1000个。项目组为这1000张邀请函该如何发放专门召开了好几次讨论会,大秀已经确定的特邀嘉宾包括名流、媒体人、评论家、商业伙伴等加在一起也不到200人,最后空缺下来的邀请函达到800多张。 Although Victoria's Secret is only middle-grade in depends on brand, but after several months of hype, at Victoria’s Secret Fashion Show present popularity, even if adopts the strategy of previous life that 10000 USD sell dear invitations, will be sold out absolutely, this world always not deficient high-end consumers. But in that case, even if ‚convention’ is using the charitable name according to profession, can encounter the media absolutely taunted money crazy wantonly. 维多利亚的秘密虽然只是中档内依品牌,但经过几个月的炒作,以维密大秀现在的知名度,即使采取前世那种10000美元高价出售邀请函的策略,也绝对会被抢购一空,这个世界从来都不缺乏高端消费人群的。但那样的话,即使按照行业‘惯例’打着慈善的名义,也绝对会遭遇媒体的大肆嘲讽想钱想疯了。 The team decided accepts the public application finally on the Yahoo website, screens the appropriate honored guest to provide the invitation. 项目组最终决定在雅虎网站上接受公开申请,从中筛选合适嘉宾发放邀请函。 But the premise is, the honored guest who receives the invitation at least is the charity that the Victoria’s Secret brand assigns donates money 1000 USD, the Victoria’s Secret team does not handle the offering directly, this can avoid the censure of circle money, in the Western society, except for some different races. The majority of enterprises or the celebrities extremely pay attention also to pay attention to defend own public image, this is also the reason that the innumerable charity presents. Although Victoria’s Secret team formulates 1000 USD lowest donation quotas merely, will not expose the donation amount of any honored guest to the public, but also attached one, the donation amount highest 100 honored guests will obtain the invitation of Victoria’s Secret Fashion Show aterparty directly. 但前提是,接到邀请函的嘉宾至少为维密品牌指定的慈善机构捐款1000美元,维密项目组并不直接经手善款,这样可以避免圈钱的非议,在西方社会,除了少部分异类。大部分企业或名人都是非常注意也必须注意维护自身的公众形象,这也是数不清的慈善机构出现的原因。虽然维密项目组仅仅制定1000美元的最低捐款额度,也不会对外公开任何嘉宾的捐款数额,但同时还附加了一条,捐款金额最高的100名嘉宾将直接获得维密大秀aterparty的邀请。 Team enters New York from late September to the end of October one month, under sales team adept media operation of Eric organization. Regarding the media event continuously around Victoria’s Secret Fashion Show topic of this fashion show pushes to the peak step by step. 从九月下旬项目组进驻纽约到十月底一个多月时间,在艾瑞克组织的营销团队娴熟的媒体操作下。围绕在维密大秀周围连续不断的新闻事件将这场时装秀的话题度一步步推向巅峰。 Entire in October, by formidable advertisement effect that Victoria’s Secret Fashion Show brings, distributed rose suddenly in North America several hundred Victoria’s Secret exclusive agency sales volumes directly 100%. 整个十月份,凭借维密大秀带来的强大广告效应,分布在北美的几百家维密专卖店销售额直接暴涨了100%。 Last year the sales revenue of entire Limited group was also only 1.5 billion USD high and low, the sales volume of Victoria’s Secret brand is about 1 billion USD. But this year, from the first half of the year gradually by the situation of sales volume stable enhancement in the Victoria’s Secret Fashion Show advertisement effect leads, the Victoria’s Secret brand has surpassed 1 billion USD in the sales volume of first three season, compared same time last year the achievement to grow over 30%, it is expected that in final quarter Victoria’s Secret Fashion Show conducted under this more formidable marketing offensive, the Limited collection regimental flag will order the year sales volume of sole Victoria's Secret brand to surpass last year the 1.5 billion earning. 去年整个ltd集团的销售收入也只有15亿美元上下,这其中维密品牌的销售额为10亿美元左右。但今年,从上半年开始逐渐被维密大秀广告效应带动的销售额稳定提高的情况下,维密品牌在前三季的销售额就已经超过了10亿美元,相比去年同期业绩增长了30%以上,预计在最后一个季度维密大秀举办这种更加强大的营销攻势下,ltd集团旗下单单一个维多利亚的秘密品牌的年销售额就将超过去年15亿的营收。 Meanwhile. Several months also make the daily average current capacity of Yahoo gateway promote with the marketing pattern of Yahoo web portal cooperation with steady steps, along with 1995 approaching, to prepare to IPO, Yahoo also gradually starts to various operation data of outside disclosure company, the social network company that although this rapidly rises had already caused the vision of massive attention, but after Yahoo has achieved the detailed subscriber of rank disclosed surely, has caused the shock of entire profession. 同时。几个月来与雅虎门户网站合作的营销模式也使雅虎门户的日均流量稳步提升,随着1995年的临近,为了给ipo做准备,雅虎也逐渐开始对外界披露公司的各种运营数据,虽然这家迅速崛起的高科技网络公司早已引起了大量关注的目光,但当雅虎已经达到千万级别的详细用户数量披露之后,还是引起了整个行业的震惊。 Although the entire Internet industry started buddingly, moreover besides the Yahoo gateway. The field also similar website that starts successively to present follows, but the subscriber achieves surely the rank has Yahoo one. The potential of profession oligarch this type faintly presents lets the majority of investment bank to the Yahoo IPO power of attorney greedyly, started to relate Eric to attempt on own initiative to act the Yahoo IPO matters concerned Morgan Stanley has given 5 billion USD estimate values boldly publicly, when was the first half of the year Schoolmate Bill attempted to purchase Yahoo over five times of initial price. 虽然整个互联网产业已经开始崭露头角,而且除了雅虎门户以外。业界也开始陆续出现跟风的类似网站,但用户数量达到千万级别的只有雅虎一家。这种隐隐呈现的行业寡头之势让大部分投资银行都对雅虎的ipo代理权眼馋不已,主动开始联系艾瑞克企图代理雅虎ipo事宜的摩根士丹利更是非常大胆地公开给出了50亿美元的估值,是上半年比尔同学企图收购雅虎时开价的五倍以上。 The line of sight returns to New York, starting from mid October, the rehearsal of Victoria’s Secret Fashion Show suddenly is anxious, facing the first time so large-scale fashion show. Although the earlier arrangement is full, but during the rehearsal , all kinds of small issues stream in as before, facing this situation, anybody's temperament will not be it is estimated that good, although Eric endures patiently with every effort. But the average must lose several times tempers every day, the Victoria’s Secret angels gradually has formed in secret also very unified name to Eric, the tyrant. An angel unknowingly even was in front of Eric to shout, facing that realized own slip in speech was finally frightened the small face pale girl, Eric has pulled out the corners of the mouth. 视线回到纽约,从10月中旬开始,维密大秀的排练就陡然紧张起来,面对第一次如此大规模的时装秀。虽然前期筹备非常充分,但排练期间各种各样的小问题依旧纷至沓来,面对这种情况,估计任何人的脾气都不会太好,艾瑞克虽然尽力忍耐。但平均每天也要发几次脾气,维密天使们私下里也逐渐对艾瑞克形成了非常统一的称呼,暴君。一位天使不经意间甚至当着艾瑞克的面喊了出来,面对那位意识到自己口误被吓得小脸苍白的女孩,艾瑞克最终只是抽了抽嘴角。 On October 31, Western traditional Halloween, Victoria’s Secret Annual Fashion Show carried on the last dress rehearsal in the Lexington Avenue ordnance factory, 40 Victoria’s Secret angel and live demonstration honored guest as well as 120 people of secret overall plan, photographic and putting on make-up team built up completely, in the auditorium also had few honored guests. 10月31日,西方传统的万圣节,维多利亚的秘密年度大秀在莱辛顿大道兵工厂内进行最后一次彩排,40位维密天使、现场表演嘉宾以及120人的幕后统筹、摄影、化妆团队全部集结,观众席上还有少量的嘉宾。 As wears the English guard of honor of red formal dress to sound the first drumbeats, the entire ordnance factory all moved, the busy backstage, intense professional model, the magnificent stage and other scenes show on the eight surveillance screens of controlling room, the Eric side puts several intercom, the vision closely is staring at the screen, often took up intercom to say several anything loudly. 随着身穿红色大礼服的英式仪仗队敲响第一声鼓点,整个兵工厂台前幕后全部动了起来,忙碌的后台、紧张的模特、华丽的舞台等所有场景则是纷纷展现在中控室的八台监视屏幕上,艾瑞克身旁放着几台对讲机,目光紧紧盯着屏幕,不时拿起一台对讲机大声说上几句什么。 Final Victoria’s Secret Fashion Show becomes 43 minutes of standard broadcast forms by the editing, but in fact, the time of complete six performance as well as middle replacement background amounts to for over one hour, when all flows walk finally last, Eric is felt relieved finally. 最终的维密大秀将被剪辑成43分钟的标准播放格式,但实际上,完整的六场表演以及中间的更换布景的时间总计超过一个小时,当所有流程终于走完最后一遍,艾瑞克终于算是放下心来。 Takes up the intercom notice to carry out Director to gather by the stand, Eric has wiped among volumes close stopping by calling, enters the washroom to wash the face, this walks toward the onstage. 拿起对讲机通知执行导演让所有人在看台旁集合,艾瑞克抹了一把额间细密的喊住,走进洗手间洗了一把脸,这才朝前台走去。 At first when this time Victoria’s Secret Fashion Show stage with arrived had the tremendous changes, the access was a giant flinty projection great curtain, the big arched entrance embellished various types of striking decorative lighting, on Catwalk has been sprinkling the dazzling silver paillette, was similar to overspreads the diamond the magnificent rug, the light of precise arrangement Catwalk and stand ‚cut’ distinguishing right from wrong. 此时的维密大秀舞台与最初到来时已经出现了翻天覆地的变化,出入口是一张巨型的硬质背投巨幕,高大的拱门点缀着各种醒目的灯饰,t台上洒满了炫目的银色亮片,如同一条铺满钻石的华丽地毯,精密安排的灯光将t台和看台‘切割’的泾渭分明。 Eric goes out of the arched entrance from the backstage, observed the situation for one week, has considered the moment. Has not remembered in the place that just in the dress rehearsal process needs to improve, the staff who therefore gathers toward the stand on look. 艾瑞克从后台走出拱门,环视了一周,考虑了片刻。没有想起在刚刚彩排过程中需要改进的地方,于是朝看台上聚集的工作人员看去。 By over a hundred people was crowded around, in the center wears in the Victoria’s Secret angels expression of pink fibroin sleeping robe to bring some slightly disturbed, as if many people were recalling just whether presented any business. 被上百人簇拥在中央身着粉红色丝质睡袍的维密天使们表情中都带着些小忐忑,似乎很多人都在回忆刚刚自己是否又出现了什么事务。 Eric wanted to jump down Catwalk, after a foot stretches out, simply sat on Catwalk, looks that front waited for more than 100 person who peacefully one open the mouth. Shows a faint smile, said: „Today is Halloween, has to think what the evening dresses up?” 艾瑞克本来想要跳下t台,一脚伸出之后,干脆在t台上坐了下来,看着面前安静等待自己开口的100多号人。微微一笑,道:“今天是万圣节啊,有没有想过晚上装扮成什么？” Many people look at each other in blank dismay to Eric this somewhat towering response, some people ‚coordination’ chuckle under. 很多人对艾瑞克这种有些突兀的反应面面相觑,也有人‘配合’地轻笑了下。 Eric has referred to under dead ahead Diane Kruger: „Diane, what do you have to plan?” 艾瑞克指了下正前方的黛安・克鲁格:“黛安,你有什么打算吗？” „, I......” Diane Kruger has not thought that the Eric sudden point will arrive at itself, somewhat flurriedly has made excuses, said: „I, I go back to sleep.” “啊,我……”黛安・克鲁格没想到艾瑞克会突然点到自己,有些慌乱的支吾了下,道:“我,我回去睡觉。” „Haha......” “哈哈……” In the field has resounded a chuckle sound immediately. 场内顿时响起了一阵轻笑声。 Eric shows the smiling face similarly. The nod said: „This is also a choice, has bustled about for several months, everybody was definitely exhausted, moreover must momentarily be able to act crazy facing one ‚tyrant’, after I will also choose to finish, sleeps well.” 艾瑞克同样露出笑容。点头道:“这也是一种选择,忙碌了几个月,大家肯定都非常疲惫了,而且还要面对一个随时会发飙的‘暴君’,如果是我的话,我也会选择一切结束后,好好睡一觉。” Chuckle sound in again, Eric continues saying: „. I think that you definitely felt a period of time to occur in your changes, Diane. What did you receive to represent to invite recently?” 再一次的轻笑声中,艾瑞克继续道:“不过。我想你们肯定都感受到最近一段时间发生在你们身上的变化了吧,黛安。你最近都接到了什么代言邀约？” Diane Kruger always selects itself to speak regarding Eric somewhat awkwardly, she naturally clear, when the Victoria’s Secret angel selection were not favored by the team, was Eric has selected her personally, but also let her hold the post of your Victoria’s Secret one of the five spokesmen. Also thinks Eric has any special idea to oneself, moreover she also very much anticipated that Eric will propose with own appointment, but several months passed. All was expected that the matter has not occurred, but Eric has not actually changed many to her somewhat special manner. Although in 40 Victoria’s Secret angel surfaces kisses like the sisters, but she is very clear, almost all people envy Eric in secret to her special care, even also spreads sex scandal between some of her and Eric. 黛安・克鲁格对于艾瑞克总是点自己发言有些尴尬,她当然清楚在维密天使选拔的时候自己就不被项目组看好,是艾瑞克亲自选中了她,还让她担任你维密的五位代言人之一。原本还以为艾瑞克对自己有什么特别的想法,而且她也很期待艾瑞克会主动提出跟自己约会,但几个月过去了。所有预料中的事情都没有发生,但艾瑞克对她的那种有些特别的态度却并没有改变许多。虽然40位维密天使表面上都亲如姐妹,但她却很清楚,私下里几乎所有人都嫉妒艾瑞克对她的特别关照,甚至还流传出一些她和艾瑞克之间的绯闻。 At heart at sixes and sevens is thinking. Diane Kruger actually does not dare to disregard the Eric issue, recently but, she received represented to invite is really too many, she was not quite clear, majority was manager is processing, thinks that cautiously replied: „Probably, has Chanel, Armani and Dior probably......” 心里乱七八糟的这么想着。黛安・克鲁格却不敢无视艾瑞克的问题,不过,她最近接到的代言邀约实在是太多了,连她自己都不太清楚,大部分都是经纪人在处理,想了想,才小心翼翼地回答道:“好像,好像有香奈儿、阿玛尼、迪奥……” Diane Kruger was saying was saying, even can feel the envious hatred vision that suffers, immediately stopped. All people on the scene to know the whole story, but Diane that lucky fellow who Kruger most reaches the sky in a single bound without doubt. Before joining Victoria’s Secret Fashion Show, let alone Chanel and Armani these international top brands, Diane on Kruger even links representing of ordinary brand not to have, more often is only and ordinary professional model such, the shoots television or the plane advertisement, participate in some Catwalk. 黛安・克鲁格说着说着,甚至能够感受到身上遭受到的嫉恨目光,顿时停了下来。在场的所有人相互之间都以知根知底,而黛安・克鲁格无疑是最一步登天的那个幸运儿。在加入维密大秀之前,别说香奈儿、阿玛尼这些国际顶级品牌,黛安・克鲁格身上甚至连一个普通一线品牌的代言都没有,更多时候只是和很多普通模特那样,拍摄电视或者平面广告,参加一些走秀。 Eric sees Diane Kruger stopped suddenly, does not closely examine, looks at the people saying: „I think that everybody present more or less received some brand cooperation to invite. Perhaps, you will occasionally think that must share the influence that this big show brings from 40 people, seems somewhat insufficient. But I can say very much definite that you absolutely are the luckiest that 40 of world number by professional model of 100,000 ideas, although has spent for several months on this Victoria’s Secret Fashion Show, will let this year your 's income on few many, but I believe that next year, your income doubled and re-doubled will definitely increase. Moreover, the most important point, your professional lives also will lengthen many years along with the influence that Victoria’s Secret Fashion Show brings. Naturally, the premise is, next year you will also continue maintain with the interest that Victoria’s Secret cooperates.” 艾瑞克见黛安・克鲁格突然停了下来,也不追问,看着众人道:“我想大家现在都或多或少地接到了一些品牌合作邀约吧。或许,你们偶尔会觉得要从40个人里面分享这次大秀带来的影响力,似乎有些不够。但我可以很确定地说,你们绝对是全世界数以100000计的模特中最幸运的那40个,虽然在这次维密大秀上花费了几个月时间,会让你们今年的收入少上很多,但我相信到了明年,你们的收入肯定会成倍增加。而且,还有最重要的一点,你们的职业寿命也将随着维密大秀带来的影响力而延长很多年。当然,前提是,明年你们还继续保持与维密合作的兴趣。” Notes to sit in a front Victoria’s Secret angel hears Eric final these words, trembles obviously, Eric could not bear smile, looks that somewhat resembled Audrey the cheek of Hepburn, said with a smile: „Paulina, does not use such anxiously, I can tell you now, next year I again personally will definitely not direct Victoria’s Secret Fashion Show, but after this year's experience accumulation, next year setup time does not need this year these many, therefore, you will attain a richer reward next year, but will work also becomes more relaxed.” 注意到坐在前排一个维密天使听到艾瑞克最后这句话,明显就是一哆嗦,艾瑞克忍不住笑了起来,看着那张有些酷似奥黛丽・赫本的脸蛋,笑道:“宝琳娜,不用这么紧张,我现在就可以告诉你们,明年我肯定不会再亲自执导维密大秀了,而经过今年的经验积累,明年的准备时间也不需要今年这么多,所以,你们明年将拿到更加丰厚的报酬,但同时工作也将变得更加轻松。” The named Paulina Victoria’s Secret angel shows a charming smile toward Eric, said: „Mr. Williams, I will definitely come back next year.” 名叫宝琳娜的维密天使朝艾瑞克露出一个迷人的微笑,道:“威廉姆斯先生,我明年肯定会回来的。” Eric smiled, has changed a posture gently, patted started saying: „, Now, said that dress rehearsal, I am satisfied regarding everybody's final performance, so long as two days later, everybody puts out today's standard as before, then, I can affirm that we will make all people greatly shocking absolutely.” 艾瑞克笑了笑,轻轻换了个姿势,拍了下手道:“那么,现在,说说刚才的彩排吧,我对于大家的最终表现非常满意,只要在两天后,大家依旧拿出今天的水准,那么,我敢肯定,我们绝对会让所有人都大大惊艳一把。” In excited cheering and applause, Eric presses both hands, said to the people: „, All people will rest tomorrow for day, naturally, tonight's Halloween, although does not forbid everybody to participate in all kinds of party, but I hope that everybody can look like Diane just saying that goes back to rest well, I do not hope that in final two days, in you anybody has the accidental condition. Now, everybody dismisses.” 兴奋的欢呼和掌声中,艾瑞克压了压双手,对众人说道:“那么,明天所有人休息一天,当然,今晚的万圣夜,虽然并不禁止大家去参加各种各样的派对,但我还是希望大家能够像黛安刚刚说的,回去好好休息,我可不希望在最后两天,你们中的任何人出现意外状况。现在,大家解散吧。” Eric said that pedalled the Catwalk edge to stand, walked toward the backstage. Most people and other Eric forms disappear after the arched entrance, was discussing excitedly in a low voice, set out outward to walk in abundance. 艾瑞克说完,蹬着t台边缘站了起来,朝后台走去。现场的大部分人等艾瑞克身影消失在拱门里之后,兴奋地低声议论着,纷纷起身朝外走去。 Emily and Edward Razek and Eric assistant Kelly just peacefully was listening to Eric after the arched entrance in the speech in scene, at this time also welcomed. 艾米丽、爱德华・拉泽克和艾瑞克的助理凯莉刚刚都只是在拱门后安静地听着艾瑞克在现场的发言,此时也纷纷迎了上来。 „Eric, you thought that also what has to need to adjust?” Emily just has dispatched at the scene, has not stayed with Eric in controlling room, at this time impatient asking, demonstrated the experience to Victoria’s Secret Fashion Show the marketing capability that Emily also wants high many regarding the Victoria’s Secret Fashion Show attaching great importance to degree compared with Eric now. “艾瑞克,你觉得还有什么需要调整的吗？”艾米丽刚刚一直在现场进行调度,并没有与艾瑞克一起呆在中控室里,此时才迫不及待的问道,见识到维密大秀展示出来的营销能力,艾米丽现在对于维密大秀的重视程度比艾瑞克还要高的多。 Eric shook the head: „Did not have, all shoots effects have conducted the test, I just watched the entire dress rehearsal, has not discovered any issue. Moreover, in this world does not have 100% perfect things, if also has any regret, that was remaining. We must give some media topics in the future.” 艾瑞克摇了摇头:“没有了,所有的拍摄效果都进行过测试,我刚刚观看了整场彩排,也没有发现任何问题。而且,这世界上也没有100完美的东西,如果还有什么遗憾的话,那就留着好了。我们总要在将来给媒体一些话题吧。” Emily white Eric, no longer raises these, said with a smile: „Do you, want to go to Eath Hampton to cross with them now together Halloween?” 艾米丽白了艾瑞克一眼,也不再提这些,笑道:“那你现在呢,是要去东汉普顿与她们一起过万圣节吗？” „I only want to go back to sleep now,” Eric responder, looked at eye Kelly: „You go back with me together, some of my also matters must discuss with you.”( To be continued.) “我现在只想回去睡觉,”艾瑞克回答者,又看了眼身旁的凯莉:“你跟我一起回去吧,我还有些事情要跟你商量。”(未完待续。)
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