IAIH :: Volume #6

#533: Mood

LNMTL needs user funding to survive Read More

Eric selects the eyebrow slightly, had not replied, but asked back: „You thought that a goal of listing is for what?” 艾瑞克微微挑眉,没有回答,而是反问道:“你觉得一家企业上市的目的是为了什么？” „Takes the fund friendly, making enterprise gain a better development.” “融取资金,让企业获得更好的发展。” „, Firefly does not lack the fund now, the development situation is obvious to all, therefore, you thought that Firefly also does have the listing necessity?” “那么,萤火虫现在并不缺少资金,发展状况更是有目共睹,所以,你觉得萤火虫还有上市的必要吗？” That reporter has not actually been discouraged, immediately also asks: „Mr. Williams, you have satisfied the present situation, didn't plan to continue the expansion Firefly Pictures domain?” 那位记者却没有气馁,立刻又问道:“威廉姆斯先生,难道你已经满足于现状,不打算继续扩张萤火虫影业的版图了吗？” „Naturally is not, but wants the expansion Firefly Pictures domain, the channel of gain fund has many types, and may not go on the market. My development to the Firefly has itself to plan completely, some development ideas even likely stir many controversies, I do not want after the listing, to make every time always decided that must waste the argument to explain the reason to Wall Street these masters, everybody makes the news, should very clear that group of people hard to deal with. Good, this issue stops, making us return to the subject of press conference to come up today.” “当然不是,不过想要扩张萤火虫影业的版图,获取资金的渠道有很多种,并不一定要上市。我对萤火虫的发展有自己完整的规划,一些发展思路甚至可能引起很多争议,我可不想在上市之后,每做出一向决定,就要浪费口舌向华尔街的那些老爷们解释缘由,大家是做新闻的,应该很清楚那帮人有多难缠。好了,这个问题到此为止,让我们回到今天新闻发布会的主题上来吧。” Listens intonation that Eric was teasing, reporter chuckle on the scene. 听着艾瑞克略带调侃的语调,在场的记者都轻笑了起来。 The meaning in their very clear Eric words, although the relations of Hollywood and Wall Street are quite close, but in fact, gambling between both sides cooperating are more, what Wall Street pursue is high rates of increment and high rates of return of enterprise various management targets, the majority of investors often do not regard as important the long-term development, only hopes to see the attractive financial report, the congenial ingredient is big. But the operator in company often regards as important the long-term development, every so often will sacrifice the short-term interest because of this goal, this has formed the difference with the idea of Wall Street. 他们都很清楚艾瑞克话里的意思,虽然好莱坞与华尔街的关系相当紧密,但实际上,双方之间的博弈要比合作更多一些,华尔街追求的是一家企业各项经营指标的高增长率和高回报率,大部分投资者往往并不看重长期的发展,只希望看到漂亮的财务报告,投机的成分非常大。而公司的经营者往往更加看重长期的发展,很多时候会因为这种目的而牺牲短期利益,这就与华尔街的观念形成了分歧。 If an enterprise does not go on the market. Wall Street is the dog nips certainly the hedgehog nowhere end opening. I do not want your fund. Do not want to meddle my domain. If the choice goes on the market, even if domination as in enterprise operator hand, once the development trail of company has been separated from the track in Wall Street tentative plan, constantly will not receive as before gesticulation of Wall Street investor, today this investment bank publishes one to read the spatial article, tomorrow that Wall Street big shot will come a words intense criticism, facing stock price fluctuations that will therefore come, if an enterprise will not compromise. Do not want to stop again. 如果一家企业不上市的话。华尔街当然就是狗咬刺猬无处下口。我不要你的资金。你也别想插手我的地盘。而如果选择上市,哪怕控制权依旧在企业经营者手中,一旦公司的发展足迹脱离了华尔街设想中的轨道,依旧会无时无刻不受到华尔街投资人的指手画脚,今天这家投行发表一篇看空文章,明天那位华尔街大亨来一番言辞激烈的批评,面对因此而来的股价震荡,一家企业如果不进行妥协。就别想再消停了。 The most violent example naturally is Eric continuously in silently attention Marvel Entertainment Inc., in the 80's the Marvel Comics state of operation has been good, even almost annexes the d cartoon in Warner hand. But since the late 80's this cartoon company fell into the Wall Street investor Ron Perelman hand, welcomed the beset by disasters life, Ron Perelman only craved in the capital operation, had no interest to manage radically, until now, Ron Perelman obtained by illegal purchase several billions USD profits from the surprised entertainment company, but the state of operation of surprised entertainment actually declined, almost arrived at the bankrupt edge. 最极端的例子当然要数艾瑞克一直都在默默关注的惊奇娱乐集团,八十年代惊奇漫画的经营状况一直非常良好,甚至差点吞并华纳手中的d漫画。但自从八十年代末这家漫画公司落入华尔街投资人罗恩.佩雷曼手中之后,就迎来了自己多灾多难的人生,罗恩.佩雷曼只热衷于资本运作,根本无心经营,到现在为止,罗恩.佩雷曼从惊奇娱乐公司套取了数亿美元的利润,但惊奇娱乐的经营状况却一路走低,几乎已经来到了破产的边缘。 Speculator of Wall Street like Ron Perelman has numerous number. In Eric previous life some memories, Metro Goldwyn Mayer Film Industry got rid of gambling city big shot Kirke after 2005 finally. Kerkorian. But soon, becomes another Wall Street has speculated in the big shot Carl Icahn hand ‚toy’, afterward some year of Metro Goldwyn Mayer repeatedly face the bankrupt crisis, the state of operation does not see to change for the better, full that but Carl Icahn actually gains. 华尔街像罗恩.佩雷曼这样的投机者多不胜数。艾瑞克前世的一些记忆中,米高梅影业在2005年后终于摆脱了赌城大亨柯克.科克里安。但不久之后,就又成了另外一个华尔街投机大亨卡尔.伊坎手中的‘玩具’,随后一些年米高梅屡次面对破产危机,经营状况丝毫不见好转,但卡尔.伊坎却赚的盆满钵满。 All these information make Eric have deep dreading to Wall Street, Firefly Pictures is the Eric enterprise foundation, is the enterprise that he most craves, therefore Eric has not let the plan that Firefly Pictures goes on the market. 所有的这些信息都让艾瑞克对华尔街拥有着深深的忌惮,萤火虫影业是艾瑞克的事业根基,也是他最热衷的事业,所以艾瑞克从来都没有过让萤火虫影业上市的打算。 But in the Chris hand helps some high-tech corporations that he manages, is Eric is to expand oneself in Hollywood the capital of domain preparation, nobody compared with the Eric clearer Cisco, AOL, Yahoo and other company in prospects for development, if Firefly Pictures will need the big fund to carry on the expansion in the future, Eric can definitely through underselling the Cisco and other company in stocks or goes on the market Yahoo and other companies, gains the massive development funds . Moreover, even if will lose the domination of these companies in the future, Eric does not care, the Internet as a sunrise industry, the ingredient of bubble is big, the prompt leverage leaves is wisest. Choice, moreover in the next 20 years the investment opportunity of Internet is as before innumerable. 而克里斯手中帮他经营的一些高科技企业,便是艾瑞克为扩张自己在好莱坞的版图准备的资本,没有人比艾瑞克更清楚思科、美国在线、雅虎等公司的发展前景,如果将来萤火虫影业需要大笔资金进行扩张的话,艾瑞克完全可以通过抛售思科等公司的股份或者将雅虎等公司进行上市,获取大量的发展资金,而且,即使将来失去了这些公司的控制权,艾瑞克也并不是太在意,互联网作为一种朝阳产业,泡沫的成分非常大,及时套现离场才是最明智的。选择,而且未来20年内互联网的投资机会依旧数不胜数。 Eric said that these words, has given another side Ed Carmore the microphone directly, after Eric just reminder, the following reporter has not then continued to closely examine «Jurassic Park» as well as the Firefly Pictures matter, but the focus will have placed on the Firefly software company. 艾瑞克说完这些话,直接将话筒递给了另一边的埃德.卡莫尔,经过艾瑞克刚刚的提醒,接下来的记者便没有继续追问《侏罗纪公园》以及萤火虫影业的事情,而是将关注的焦点放在了萤火虫软件公司上。 This release conference has caused the giant echo on the Hollywood inside and outside media quickly, many people are clear, the first move of counter-attack that this is the digital domain to suffered the winning over a popular actor from another company by offering higher pay behavior that makes recently, the goal is to prevent Autodesk enters the special effect software market as well as to maintain the digital domain field leading position. 这场发布会很快就在好莱坞内外的媒体上产生了巨大的反响,很多人都清楚,这是数字领域对最近遭受的挖角行为作出的第一招反击,目的是阻止欧特克进军特效软件市场以及保持数字领域的业界领先地位。 After release conference, when Autodesk Chairman of the Board and CEO Carol Bartz accepts the reporter interviewed expressed that Autodesk will not give up marching the step of film and television special effect software, but, several days had the news to spread afterward, Autodesk Board of Directors regarding marching the strategy of film and television special effect software market had the difference. The move of lethality that because Firefly uses was really too big, although Autodesk wanted to promote the mature special effect software only to need six months, but in estimated in the half year the Firefly software occupied 90% markets. 发布会之后,欧特克的董事会主席兼eo卡罗尔.巴茨接受记者采访时表示欧特克不会放弃进军影视特效软件的步伐,不过,随后几天就有消息传出,欧特克的董事会对于进军影视特效软件市场的策略已经出现了分歧。因为萤火虫采用的这一招杀伤力实在是太大了,虽然欧特克想要推出成熟的特效软件只需要半年时间,但这半年里估计萤火虫软件已经占据了90的市场。 Moreover the Firefly software also has the superiority that Autodesk does not have, that is digital domain special effect industry magnate, these two companies through the cost as well as the technical superiority that the close cooperation has, is Autodesk this can only produce ‚tool’ does not have ‚experimental plot’ the company unable absolutely to compare, although Autodesk reached some cooperation intentions with Industrial Light & Magic before this, but both sides eventually are two companies, impossible cooperates like the Firefly software and digital domain intimately. 而且萤火虫软件还拥有欧特克不具备的优势,那就是数字领域这家特效行业巨头,这两家公司通过紧密的合作所产生的成本以及技术优势,绝对是欧特克这个只能生产‘工具’却没有自家‘试验田’的公司无法比拟的,虽然欧特克此前与工业光魔达成了一些合作意向,但双方终究是两家公司,不可能像萤火虫软件与数字领域那样亲密无间地进行合作。 Afterward, the Industrial Light & Magic procedure also confirmed worry of Autodesk, merely is one week that later the Firefly software release conference convenes, Industrial Light & Magic then to the outside announced that decides to use the product of Firefly software company, the same day that the news issues also follows George Lucas and Firefly software CEO Ed Carmore intimate handshake photo. 随后,工业光魔的做法也证实了欧特克的担忧,仅仅是萤火虫软件发布会召开的一周之后,工业光魔便对外宣布决定采用萤火虫软件公司的产品,消息发布的当天还伴随着乔治.卢卡斯与萤火虫软件eo埃德.卡莫尔的亲密握手照。 The George Lucas procedure naturally is also but action, Industrial Light & Magic although before then also has software tool of one set of alone research and development, but in the performance definitely is actually not able to compare with Industrial Light & Magic. If these time gives up the cooperation with Firefly software. Then Industrial Light & Magic CG Special Effects manufacture level even/including Naxie will very probably use the maya and other tool of the third-class special effect work rooms to be inferior. Such words Industrial Light & Magic Industrial Light & Magic rapidly will definitely decline. 乔治.卢卡斯的做法当然也是无奈之举,工业光魔在此之前虽然也拥有一套独自研发的软件工具,但性能上却完全无法与工业光魔相比较。如果这一次放弃与萤火虫软件的合作。那么工业光魔的g特效制作水平很可能会连那些采用了maya等工具的三流特效工作室都不如。那样的话工业光魔工业光魔肯定会迅速衰落下去。 After Industrial Light & Magic and Firefly software achieves cooperation the news spreads, Autodesk Board of Directors directly overruled the proposal of management about establishment film and television special effect software department. 当工业光魔与萤火虫软件达成合作的消息传出之后,欧特克的董事会直接否决了管理层关于成立影视特效软件部门的提案。 Forms the Firefly software at the same time, Eric and Firefly management also starts to detain the figure domain staff makes the effort, adopted a series of increased the measure of salary and welfare, regarding the staff who persisting in leaving, the digital domain has not prevented, instead encouraged these staff to establish own special effect work room, the way to accommodate alongside attached around the digital domain. And promised these work rooms not only can attain the special effect software by the preferential price, but can also receive the certain amount of outsourcing project from the digital domain, this measure can keep in the middle of the digital domain camp these people in disguised form, on the other hand since weakens the competitive power of match. 组建萤火虫软件的同时,艾瑞克与萤火虫的管理层也开始为挽留数字领域的员工做出努力,采取了一系列增加薪酬和福利的措施,对于坚持离开的员工,数字领域也没有阻止,反而鼓励这些员工成立自己的特效工作室,以挂靠的方式依附在数字领域周围。并许诺这些工作室不但可以凭借优惠的价格拿到特效软件,还可以从数字领域接到一定数量的外包项目,这项措施可以变相地将这些人留在数字领域的阵营当中,从另外一方面削弱对手的竞争力。 The attractions of this measure to many person is very big, where goes to other companies to continue to make staff to have itself when personally Boss comes comfortable, even if only small Boss of work room. After this measure is implemented, some originally and digital domain has not related to the microminiature special effect company also to hope to join the digital domain accommodating alongside camp completely, to anticipate to obtain the corresponding preferential benefit, the digital domain has also chosen accepted one batch. 这项措施对很多人的吸引力是非常大的,去其他公司继续做员工哪有自己亲自当老板来的自在啊,哪怕只是一家工作室的小老板。这项措施实施之后,一些原本与数字领域完全没有关系到微小型特效公司也纷纷表示希望加入数字领域的挂靠阵营,以期待获得相应的优惠,数字领域也有所选择地接受了一批。 Because these accommodate alongside in the small miniature special effect company of digital domain camp have in the technology and project too depend on the place of digital domain unit, Eric was not worried in actually this will present one to pose the threat to the figure domain again the colossus. But this way instead also accelerated the expansion speed of Firefly special effect software tool. 因为这些挂靠在数字领域阵营的小微型特效公司在技术和项目上有太多倚仗数字领域本部的地方,艾瑞克倒是也不担心这里面会再出现一个对数字领域产生威胁的庞然大物。而这种方式反而也加速了萤火虫特效软件工具的扩张速度。 One week later, the leaving job disturbance of digital domain has subsided finally. Receives the stimulation of this event, after to guarantee company, will not have similar event, Eric starts to deliberate on the stockholder's rights drive plan in Firefly Pictures all member enterprises, through covering the stockholder's rights drive plan of entire company, deepens Firefly Pictures staff's sense of belonging and cohesive force to the Firefly. 一个多星期之后,数字领域的这次离职风波终于平息了下来。受到这次事件的刺激,为了确保公司以后不会发生类似的事件,艾瑞克开始在萤火虫影业所有成员企业当中酝酿股权激励计划,通过覆盖整个公司的股权激励方案,加深萤火虫影业的员工对萤火虫的归属感和凝聚力。 In this process, Pixar Film Industry second part 3D Animation «A Bug's Life» also officially screens on the North America more than 2500 silver screens, this took the insect attracted the audience of massive entire ages as the animated cartoon of theme by the interesting role and appealing plot, the first weekend three days have attained 3 3 million USD Box Office, it is expected that first week Box Office will achieve about 50 million USD, although is unable compares with «Jurassic Park» first week Box Office, but «A Bug's Life» the result can definitely advance into sale big piece the ranks. 这个过程中,皮克斯影业的第二部3d动画《虫虫危机》也在北美2500多块银幕上正式上映,这部以昆虫为题材的动画片凭借趣味十足的角色和老少咸宜的情节吸引了大量全年龄段的观众,首周末三天就拿到了3300万美元的票房,预计首周票房将达到5000万美元左右,虽然无法与《侏罗纪公园》的首周票房相比,但《虫虫危机》的这份成绩已经完全能够跻身热卖大片的行列。 But this 3D Animation cost also be only about 70 million USD, according to the North America Box Office trend, depends upon screening of North America market, basically can recoup the cost, but as an animated cartoon, the «A Bug's Life» peripheral authorization gains is the profit biggest end, the movie screens short three days, has had in the peripheral products of entire US several hundred Disney store synchronization top carriages near 12 million USD turnover. 而这部3d动画的成本也只有7000万美元左右,按照北美票房走势,依靠北美市场的上映,基本上就可以收回成本,而作为一部动画片,《虫虫危机》周边授权盈利才是利润的最大头,电影上映短短三天,在全美几百家迪斯尼商店同步上架的周边产品就产生了将近1200万美元的营业额。 What while convenient raises, the «Jurassic Park» peripheral product similarly after the Disney store channel while the movie opens starts the shop goods, nearly one month, the peripheral turnover also smoothly will break through 100 million USD, Eric also specially had initially imitated original to give «Jurassic Park» peripheral product several clear feature articles in the movie . Moreover, historical as if also astonishing similar, because Harder Meng Dr. that granddaughter Likes's a series of pig teammate plot in movie, girl's hand managed the puppet image has become «Jurassic Park» peripheral not the customer by the product that welcome. Eric initially forgot to remind this matter, causing Disney's toy generation of factories to produce a group of Likes' character puppet ahead of time, finally was other roles puppet has been out of stock several times, Likes's character puppet actually linked that batch of half not to sell at first. 顺带一提的是,《侏罗纪公园》的周边产品同样经过迪斯尼商店渠道在电影上映的同时开始铺货,将近一个月时间,周边的营业额也顺利突破了一亿美元,艾瑞克当初还特意模仿原版在电影中给了《侏罗纪公园》的周边产品几个清晰的特写,而且,历史似乎也惊人的相似,因为哈德蒙博士那位外孙女莱克斯在电影中的一系列猪队友情节,女孩的手办玩偶形象成了《侏罗纪公园》周边中最不受顾客欢迎的产品。艾瑞克当初忘了提醒这件事,导致迪斯尼的玩具代工厂提前生产了一批莱克斯的人物玩偶,结果就是其他角色的玩偶脱销了好几次,莱克斯的人物玩偶却连最初那批的一半都没有卖出去。 Stays means in Los Angeles busily, often the matter in hand has not processed, other matters stream. 呆在洛杉矶就意味着忙碌,往往手中的事情还没有处理完,其他事情就纷至沓来。 Naturally, the majority of matters are movie, the share of direct profit that although Firefly has in the Film Industry service in company gross profit is getting more and more low, but no one can despise this slightly, Film Industry service like the Film Studio engine, only then horsepower of engine enough strong, can guide other service together rapid growths. 当然,大部分事情都是电影方面的,虽然萤火虫在电影业务上产生的直接盈利在公司总利润当中的份额越来越低,但谁也不能丝毫轻视这一块,电影业务就像电影公司的发动机,只有发动机的马力足够强劲,才能够引导其他业务一起快速发展。 Gives up purchasing the Miramax period of five days in the decision, Firefly Pictures begins using the Black Ant trade mark, establishes the special artistic film investment arm, after some time screening, some script one after another has also delivered to Eric here. 在决定放弃收购米拉麦克斯候,萤火虫影业重新启用旗下的黑蚂蚁厂牌,成立专门的艺术片投资部门,经过一段时间的筛选,一些剧本也陆续送到了艾瑞克这里。 Quentin Tarantino in became famous overnight after «Reservoir Dogs», has bought two years of soy sauce in many B movie delighted, finally remembered itself also to have the proper business to do, and indicated after the Eric urging that Quentin has put out «Pulp Fiction» script, Eric also defers to originally memory, gave suggested that for example the male & female leads candidate, as well as that was called the twist of classics. 昆汀.塔伦蒂诺在经过《落水狗》一举成名之后,乐滋滋地在很多b级片里打了两年的酱油,终于想起了自己还有正事要做,经过艾瑞克催促和点拨,昆汀才拿出了《低俗小说》的剧本,艾瑞克也依照原本中的记忆,给出了一些建议,比如男女主角的人选,以及那段被称为经典的扭扭舞。 Perhaps many people after looking at «Pulp Fiction», does not understand that twist that John Travolta and Uma Thurman dance together where is classical, but, in movie initially when North America screened, saw this picture, many North America audiences will have one type to be moved to tears the feeling. 或许很多人在看过《低俗小说》之后,都不明白约翰.特拉沃尔塔与乌玛.瑟曼一起跳的那段扭扭舞到底经典在什么地方,不过,在电影当初在北美上映的时候,看到这个画面,很多北美观众都会产生一种热泪盈眶的感觉。 The matter must from 1978 mention, that year, Paramount Pictures has distributed unusual counter- traditional musical film «Grease», movie John Travolta in actor «Pulp Fiction», but the movie once were opened, immediately has caused the stir among the North America young people, by at that time also be only the 90's 50% prices have taken North America 170 million USD Box Office stiffly, and won the past Box Office champion unsuspensefully. Moreover, this movie also eagerly anticipated to leave the Disco unrest of prevailing for a time, and founds sold note that the movie original sound small dish many years have not been able to break. 事情还要从1978说起,那一年,派拉蒙影业发行了一部非常反传统的歌舞片《火爆浪子》,电影的男主角正是《低俗小说》中的约翰.特拉沃尔塔,而电影一经上映,立刻就在北美青少年当中引起了轰动,以当时还只有九十年代一半的票价硬生生拿下了北美1.7亿美元的票房,并且毫无悬念地夺去了当年的票房冠军。而且,这部电影也引领出了盛极一时的迪斯科风潮,并且开创了电影原声碟多年无法打破的销售记录。 The actor who in «Grease» just many John Travolta play fights the dance in the discotheque with the person the plot, but many years later, «Pulp Fiction» through John Travolta and Uma Thurman the way in the ballroom attending the twist competition, reappeared for more than ten years ago the results that the classical scene in «Grease», produces are similar to send the elder brother «A Better Tomorrow» many years later, to wear the windproof coat to hold in the mouth the image of toothpick to appear on the silver screen once more same makes the person be filled with emotion. If were quite afterward rotten the vulgar glossary to describe with one, this feeling, is called ‚mood’.( To be continued......) 《火爆浪子》中刚好有很多约翰.特拉沃尔塔饰演的男主角在迪斯科舞厅内与人斗舞的情节,而多年之后,《低俗小说》通过约翰.特拉沃尔塔与乌玛.瑟曼在舞厅参加扭扭舞比赛的方式,再现了十多年前《火爆浪子》中的经典场景,产生的效果就如同发哥在《英雄本色》多年之后,再次以身着风衣叼着牙签的形象出现在银幕上一样让人感慨万千。如果用一句后来比较烂俗的词汇来形容的话,这种感觉,就叫做‘情怀’。(未完待续……)
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