First weekend three days of global Box Office 200 million 3 2 million USD, have almost recouped 50% manufacture cost of capital, the «Iron Man» dramatic team high and low all people are in the middle of one excited mood, Firefly Group after the new week of Box Office data was released, immediately announced the weekend conducted the news of glee feast. 首周末三天全球票房2亿3200万美元,几乎收回了一半的制作发行成本,《钢铁侠》剧组上下所有人都处在一种兴奋的情绪当中,萤火虫集团在新的一周票房数据公布之后,也随即宣布了周末举办庆功宴的消息。 In addition, although the following announcement work of movie intense is still continuing, the company actually rapidly started to start already planned the perfect Marvel Cinematic Universe following development plan. 此外,虽然影片的后续宣发工作还在紧张地持续着,公司却已经迅速开始启动早已规划完善的漫威电影宇宙后续开发计划。 The success of «Iron Man», opened the Marvel Cinematic Universe front door incessantly, lets all participate performance the big or medium role popularity of this movie to increase. 《钢铁侠》的成功,不止开启了漫威电影宇宙的大门,也让所有参演这部电影的大小角色人气大增。 Even if came from the Victoria’s Secret angel has Natasha of several groups of scene merely Henss, rapidly has gathered a group of movie fans. «Underworld» that the girls act the leading role in also therefore became the anticipations of many person. 哪怕是出身于维密天使仅仅只有几组镜头的娜塔莎・亨斯屈奇,都迅速聚拢了一批影迷。女郎主演的《黑夜传说》也因此成为了很多人的期待。 Therefore, as Firefly simultaneously starts «Captain America» and «Thor» and «Hulk» three big series, even if the interior disclosed the news that showed Firefly with the Superhero Actor signature very harsh long-line contract, entire Hollywood Brokerage Firm will start to be close as before. 因此,随着萤火虫同时启动《美国队长》、《雷神》和《绿巨人》三大系列,即使内部透露出来的消息显示萤火虫将与超级英雄演员签署非常苛刻的长线合约,整个好莱坞的经纪公司依旧开始密切起来。 All people understand, once entire Marvel Cinematic Universe unfolds, will be doomed to hold red large quantities of brand-new Hollywood Star. 所有人都明白,整个漫威电影宇宙一旦铺开,注定将捧红一大批全新的好莱坞明星。 Likes using the style of new person according to the Firefly system, this regarding many people will be an opportunity of reaching the sky in a single bound. 按照萤火虫体系喜欢采用新人的风格,这对于很多人来说都将是一次一步登天的机会。 After two days of high-level meeting intense discussions, following development plan all work about Marvel Cinematic Universe methodically starts to implement. 经过两天的高层会议密集讨论,关于漫威电影宇宙的后续开发计划所有工作都有条不紊地开始实施。 Since the working day, «Iron Man» one-day Box Office falls to 6 million to 7 million USD, it is expected that four working day time will continue to take back Box Office of 25 million about to 30 million USD, basically conform to anticipation of Firefly Group. 进入工作日,《钢铁侠》的单日票房滑落到600万到700万美元之间,预计四个工作日时间将继续收回2500万到3000万美元左右的票房,基本上符合萤火虫集团的预期。 In an instant is on Wednesday. 转眼已经是周三。 Burbank Headquarters. 伯班克总部。 Nine o'clock, the several core high levels of group gather in the Headquarters big conference room, discussion company another ‚4200’ implementation progress of plan. 九点钟,集团的几位核心高层就聚集在总部的大会议室里,讨论公司另外一项‘4200’计划的实施进度。 Now is in May, screens only the remaining six months by first part big manufacture movie «Gravity» that 3 D and IMAX form screens from November. 现在已经是五月份,距离十一月份以3D和IMAX格式上映的第一部大制作影片《地心引力》上映只剩下六个月。 Starting from last year, Firefly Group after improving 3 D and various IMAX aspect technical details, starts officially consults with the negotiations with the institute line business of North America as well as overseas, and constructs alone belongs to the Firefly Group 200 high-end IMAX theaters alone. 从去年开始,萤火虫集团在完善了3D和IMAX各方面技术细节之后,就开始正式与北美以及海外的院线商接洽谈判,并单独建设独属于萤火虫集团的200家高端IMAX影院。 On the huge projecting apparatus screen in conference room, is reflected one to label the world maps of dense and numerous digit at this time. 会议室内的巨幅投影仪屏幕上,此时正投映着一张标注着密密麻麻数字的世界地图。 Katzenberg stands by the stage is reporting to the people personally: „At present, we have completed various North America and yard online negotiations about 2000 3 D screens. Overseas, we can guarantee similarly when «Gravity» screens has about 1550 3 D screens to be operational in 26 ticket warehouse countries, although this aspect has not achieved the plan anticipated, so long as «Gravity» Box Office obtains successfully, we can expand the overseas 3 D silver screen to 2000 rapidly are even more. In addition, the IMAX responsible native place as well as the overseas 200 IMAX theater constructions are smooth, these 200 theaters estimated that in October can complete the equipment setup and training of manpower, is casual we have one month carries on various aspects to debug and test showing, guarantees sufficiently absolutely safe.” 卡森伯格站在台前亲自向众人介绍着:“目前,我们已经完成了北美与各大院线上关于2000块3D屏幕的谈判。海外方面,我们同样可以确保《地心引力》上映时在26个票仓国家拥有1550块左右的3D屏幕投入使用,虽然这方面没有达到计划预期,但只要《地心引力》票房获得成功,我们可以迅速将海外3D银幕扩充到2000家甚至更多。此外,IMAX负责的本土以及海外200家IMAX影院建造都非常顺利,这200家影院预计10月份就可以完成设备安装和人员培训,随便我们有一个月的时间进行各方面调试和测试性放映,足以确保万无一失。” Cut had been demonstrating another IMAX theater various countries distribution map, Katzenberg sat on the chair, started to report the detailed cooperation plan to the people. 切换着展示了一下另外一张IMAX影院世界各国分布图,卡森伯格坐回椅子上,开始向众人介绍详细的合作方案。 The IMAX theater is operated by Firefly Group alone, does not need excessively to consider. IMAX影院由萤火虫集团单独运营,并不需要过多考虑。 3 D silver screen, Firefly Group and North America and even various overseas yard lines finally determined that adopts to guarantee a minimum the way of cooperation. 3D银幕方面,萤火虫集团与北美乃至海外各大院线最终确定采取保底合作的方式。 The North America aspect, the 3 D movie and traditional 2 D of movie Firefly Group release uses the same share pattern. 北美方面,萤火虫集团发行的3D影片与传统2D电影采用相同的分成模式。 But beside this, makes the transformation in light of recent years 2000 silver screen annual mean Box Office earnings, Firefly Group is each silver screen provides 300,000 USD Box Office to guarantee a minimum every year, the deadline is three years. 但在此之外,结合最近几年进行改造的2000块银幕年平均票房营收,萤火虫集团为每块银幕提供每年30万美元的票房保底,期限为三年。 Within three years, these 2000 silver screen monolith year Box Office income are lower than 300,000 USD, Firefly Group make up neat, some compensations are not the Box Office income, the company will not participate to be divided, is enjoyed by various yard line companies alone. If monolith silver screen income surpasses 300,000 USD, surpasses the part to belong to Box Office in institute line business to be divided, Firefly Group withdraws 80%, as the equipment expense of RealD system. 三年之内,这2000块银幕单块年度票房收入低于30万美元,萤火虫集团予以补齐,这部分补偿不属于票房收入,公司不会参与分成,由各大院线公司单独享有。如果单块银幕收入超过30万美元,超出部分属于院线商方面的票房分成,萤火虫集团从中提取80%,作为RealD系统的设备费用。 Overseas, detail, although has adjusted, but the approximate cooperation plan and North America are similar. 海外方面,细节方面虽然有所调整,但大致的合作方案与北美类似。 However, once the 3 D showing pattern obtains successfully, for ease of the following promotion of RealD system, Firefly Group simultaneously provides the option of disposable outright sale equipment in the contract in the institute line business. Namely after «Gravity» and other movies screened, if Box Office obtains successfully, institute line business favors the 3 D showing pattern the prospect, can sell outright the equipment one time, the share relation in separation and Firefly aspect. This can guarantee the 3 D theater that initial joins joins the 3 D projection system theater with other newly maintains the same level competitive condition, the 3 D silver screen quantity rapidly expands, Firefly Group can also gain more benefits. 不过,一旦3D放映模式获得成功,为了便于RealD系统的后续推广,萤火虫集团在合约中同时在院线商提供一次性卖断设备的选项。即《地心引力》等影片上映之后,如果票房获得成功,院线商方面看好3D放映模式的前景,可以一次性将设备买断,断开与萤火虫方面的分成联系。这样可以保证初始加入的3D影院与其他新加入3D放映系统影院保持同等的竞争条件,3D银幕数量迅速扩大,萤火虫集团也可以从中获取更多利益。 Superficially, this cooperation plan is almost one in view of the Firefly Group not equal contract. However, this is also the company wants in the short-term to promote the price that the 3 D projection system must pay. 表面上看,这份合作方案几乎就是一份针对萤火虫集团的不平等合约。不过,这也是公司想要短期内推广3D放映系统所必须付出的代价。 Moreover, once the 3 D projection system obtains the promotion ahead of time successfully, the risk that Firefly Group as the main initiator, obtains the superior industry and direct income of can actually the counter-balance itself take completely. 而且,一旦3D放映系统提前成功获得推广,萤火虫集团作为主要发起人,从中获得的行业优势和直接收益却是可以完全抵消本身承担的风险。 In preliminary plan, although will adjust according to institute line scale, telecast time interval and other factors flexible, but the average price basically determination of 3 D theater is 7.5 USD, surpasses North America average 5 USD Box Office 50%, but the price of IMAX silver screen is 10 USD, is one time of North America average price. 初步的方案中,虽然根据院线档次、播映时段等因素会灵活地进行调整,但3D影院的平均票价基本上确定为7.5美元,超出北美平均5美元票房的50%,而IMAX银幕的票价是10美元,为北美平均票价的一倍。 This some Box Office premiums, so long as 3 D and IMAX pattern has been promoted, in the short-term has basically monopolized 3 D and IMAX movie source Firefly system can yield the large revenue. 只是这部分票房溢价,只要3D和IMAX模式得到推广,短期内基本上垄断了3D和IMAX片源的萤火虫体系就可以获得巨大收益。 Moreover, in giving the institute line discussed the income on Box Office to guarantee a minimum simultaneously, Firefly Group also obtained another potential superiority, that the standard promotion and formulation authority of RealD system firmly grasped in the hand. 而且,在给予院线商票房上的收益保底同时,萤火虫集团也获得了另外一种潜在优势,那就是将RealD系统的标准推广和制定权力牢牢的掌握在了手中。 In the future, all uses RealD projection system the theater in the movie broadcasts in the process to make the symbol of RealD, in the meantime, adopts the Firefly Group RealD transformation system manufacture the 3 D movie, must make another RealD film title. 将来,所有采用RealD放映系统的影院都会在电影播放过程中打出RealD的标志,同时,采取萤火虫集团RealD转制系统制作的3D电影,也要打出另外一个RealD片头。 Basically, in the future a long time, because the related equipment and technology grasp in the Firefly system hand, the 3 D theaters of all mainstreams, can only make ‚the double D authentication’ icon. 基本上,未来很长一段时间内,由于相关设备和技术都掌握在萤火虫体系手中,所有主流的3D影院,都只能打出‘双D认证’的图标。 As so far maturest 3 D projection system and 3 D transformation technology, so long as forms a high-quality brand impression in the audience mind, then, other 3 D equipment or the transformation manufacturers want to join to compete for the RealD system the market share, so long as does not have to surpass RealD the technical standards of system obviously, is doomed to be very difficult to succeed. 作为到目前为止最为成熟的3D放映系统和3D转制技术,只要在观众心目中形成一种优质的品牌印象,那么,其他3D设备或者转制厂商想要加入争夺RealD系统的市场份额,只要没有明显超过RealD的系统的技术水准,就注定很难成功。 If some institute online adopt the quality inferior 3 D projection system, that with being equal to helping the RealD system propaganda brand image, inferior 3 D system and transformation pattern, will be treated as ‚false 3 D’ by the audience but resists. 如果一些院线上采取质量低劣的3D放映系统,那就跟等于是在帮助RealD系统宣传品牌形象,劣质的3D系统和转制模式,也将被观众当做‘伪3D’而进行抵制。 Therefore, under all smooth premises, as the monopoly business of equipment and technology, RealD system not only can be the Firefly system brings the direct rich income, but can also be the movie of Firefly system obtains the superiority that other Film Studio are unable to compare absolutely in the 3 D market competition. After all, the RealD transformation system, must certainly first serve for the Firefly system. 因此,在一切顺利的前提下,作为设备和技术的垄断商,RealD系统不但可以为萤火虫体系带来直接的丰厚收益,还可以为萤火虫体系的影片在3D市场竞争中获得其他制片厂绝对无法比拟的优势。毕竟,RealD的转制系统,肯定是要优先为萤火虫体系服务的。 Have carried on one about ‚4200’ conference of plan in the morning. 关于‘4200’计划的会议进行了一上午。 The lunchtime, Eric and Katzenberg and the others go to the dining room on steamship to have the lunch as usual. 午餐时间,艾瑞克和卡森伯格等人照例来到大船上的餐厅吃午饭。 Compared with the past, on steamship in this small dining room surface as if not any change. 和以往相比,大船上这间小餐厅表面上似乎并没有任何变化。 But in fact, passed through previous time interception, as internal dining room that the group high level dines frequently, the company security department for this internal dining room has planned the strict security measures. 但实际上,经过了上次的窃听事件,作为集团高层经常用餐的内部餐厅,公司安保部门为这件内部餐厅重新规划了严格的保安措施。 The entire dining room not only completely no longer in anybody outside higher authority high level to the group opens, but, inside and outside the dining room has installed 24 hours of supervisory system including the kitchen, will be responsible for the chef and attendant in dining room also signs stricter security contract, the company security department irregularly will have conducted various against interception inspections to the dining room. 整间餐厅不但完全不再对集团中上级高层以外的任何人开放,而且,餐厅内外包括厨房都安装了24小时监控系统,负责餐厅的厨师和侍应生也重新签署了更加严格的保密合约,公司安保部门还会不定期地对餐厅内部进行各种防窃听检查。 Participates in the numerous position high level of conference to enter the dining room in the morning together, has not surrounded in the same place, but is in twos and threes sits down separately. 参加上午会议的众位高层一起进入餐厅,并没有围拢在一起,而是三三两两地分别坐下。 Eric and Katzenberg and Frank the Wells three people sit together. 艾瑞克和卡森伯格、弗兰克・威尔斯三人坐在一起。 Amy Adams sees the Eric form, walks unquestioning on own initiative, although other three girls somewhat envy obviously, but does not dare to struggle these with Amy, can only move toward other dinner tables. 艾米・亚当斯看到艾瑞克的身影,毫不迟疑地主动走过来,其他三个女孩虽然明显有些羡慕,但也不敢和艾米争这些,只能走向其他餐桌。 „Amy was also attractive today,” Eric spoke thoughtlessly praised one with a smile, said: „I was the old style am OK.” “艾米今天又漂亮了,”艾瑞克随口笑着夸赞了一句,道:“我还是老样子就可以了。” „Oh, thanks, Mr. Williams,” on the Amy face reveals the dimple, looks to Katzenberg and Frank Wells: „Mr. Katzenberg, Mr. Wells, you?” “哦,谢谢,威廉姆斯先生,”艾米脸上露出浅浅的酒窝,看向卡森伯格和弗兰克・威尔斯:“卡森伯格先生,威尔斯先生,你们呢？” Katzenberg said with a smile: „I also and Eric was equally good.” 卡森伯格笑道:“我也和艾瑞克一样好了。” Frank Wells was somewhat old, wanted light food. 弗兰克・威尔斯年龄有些大,只要了一份清淡的食物。 Three people have ordered the meal, waits for Amy to leave, Eric then enters the subject saying: „«Iron Man» the situation had determined, but a while ago that matter I have not planned such to finish, you make the family entertainment department prepare, starts from Blockbuster.” 三人点过餐,等艾米离开,艾瑞克便直入主题道:“《钢铁侠》这边情况已经确定,但前段时间的那件事我可没打算就这么结束,你们让家庭娱乐部门准备一下,就从百视达开始。” These days, Eric has more than once displayed to investigate that to the previous network gossip time thoughts, Katzenberg and Frank Wells again has not urged. 这段时间,艾瑞克已经不止一次表现出了对上次网络八卦时间追究到底的心思,卡森伯格和弗兰克・威尔斯都没有再劝。 Paramount Pictures and CBS of TV Station, MTV TV Station and Paramount animation and Blockbuster recording tape in sale and rental chain store Viacom and other services, Blockbuster is without doubt easiest a soft rib that receives the Firefly system to impede. 维亚康姆旗下的派拉蒙影业、CBS电视台、MTV电视台、派拉蒙动画、百视达录像带租售连锁店等业务中,百视达无疑是最容易受到萤火虫体系掣肘的一个软肋。 In recent years, along with about thorough that Hollywood knows, Eric also discovered that the decline of Blockbuster chain store does not receive the network video to rent the influence that the seller rises, in fact, present Netflix appeared similarly, but, this company is also at a seedling stage, is unable to have any influence to Blockbuster such giant. 这些年来,随着对好莱坞了解的深入,艾瑞克也发现,百视达连锁店的衰落并不是受到网络视频租售商崛起的影响,实际上,现在的Netflix同样已经出现,只不过,这家公司还处在一种幼苗阶段,根本无法对百视达这样的巨头造成任何影响。 Moreover, in recent years, although recording tape starts to be substituted by DVD rapidly, but the scale of family entertainment market has been increasing actually. 而且,最近几年,虽然录像带开始迅速被DVD取代,但家庭娱乐市场的规模其实一直都在增加。 Beside Blockbuster, other traditional recording tape DVD sale and rental chain stores, for example the same industry ranking is next to Blockbuster movie decorated corridor and Hollywood video and other companies, the scale rapidly has been expanding. Such as the large-scale chain-like retail merchants of Walmart these similar management recording tape DVD selling operations, is increasing regarding this layout of aspect service. 百视达之外,其他传统的录像带DVD租售连锁店,比如同行业排名仅次于百视达的电影画廊、好莱坞视频等公司,规模一直都在迅速扩大。诸如沃尔玛这些同样经营录像带DVD销售业务的大型连锁零售商,也都在加大对此方面业务的布局。 In the final analysis, Blockbuster in the network rents seller to rise on the basic reason of rapid decline, but also lay in Viacom oneself presented the big mistake to the management of Blockbuster. Therefore, entire family entertainment market vigorous development time, very formidable Blockbuster actually rapidly was declining, the market share from initially has been fallen by 45% peaks of Viacom purchase to the present already less than 25%, the market value also rapidly falls to present only remaining 3 billion USD, when initially purchased insufficient half. 归根结底,百视达在网络租售商崛起之间就迅速衰落的根本原因,还在于维亚康姆自身对百视达的经营出现了重大失误。因而,整个家庭娱乐市场蓬勃发展的时候,原本非常强大的百视达却在迅速衰落,市场份额从当初被维亚康姆收购的45%巅峰时期一直下跌到现在已经不足25%,市值也迅速下跌到现在只剩下30亿美元,不足当初收购时的一半。 Firefly Group has not involved the traditional recording tape DVD selling operation the thought that therefore, actually Eric does not have the thoughts to study Blockbuster to take a rash step where. 萤火虫集团并没有介入传统录像带DVD销售业务的念头,因此,艾瑞克也没有心思去研究百视达究竟失策在哪里。 However, the Firefly system wants to further push to The Abyss Blockbuster, is easy, only needed to stop to Blockbuster providing the newest movie recording tape DVD movie source to be OK. 不过,萤火虫体系想要将百视达进一步推向深渊,却也非常容易,只需要停止向百视达提供最新电影录像带DVD片源就可以了。 This aspect, the Firefly system almost can catch the throat of Blockbuster completely. 这方面,萤火虫体系几乎可以完全卡住百视达的咽喉。 After all, was only last year, the North America Box Office ranking first ten movies, the three companies of Firefly system have occupied seven, the entire ranking continued to boosting, majority of popular movies, basically came from the Firefly system. 毕竟,只是去年,北美票房排行榜前十的电影,萤火虫体系的三家公司就占了七部,整个排行榜继续向后推,大部分热门影片,也基本上都来自于萤火虫体系。 At this time, the movie that last year showed that passed through a half year of release spatial window time one after another, soon one after another will land the family entertainment market. 此时,去年上映的影片,已经陆续经过了半年的发行空窗期,即将陆续登陆家庭娱乐市场。 In fact, the recording tape DVD retail merchant in terminal, over 70% profits came from these quantity base number bigger medium low cost movies, because the release chamber of commerce in view of the popular movie demanded that a higher sale is divided, some movies are less than 30% for the profit that the retail merchant provides. 实际上,终端的录像带DVD零售商,70%以上的利润都来自于那些数量基数更大的中低成本影片,由于发行商会针对热门电影索要更高的销售分成,这部分影片为零售商提供的利润不到30%。 However, reason that terminal retail merchant is willing to be Film Studio provides a higher sale to be divided, in fact has also manifested the importance of popular movie. 不过,终端零售商之所以愿意为电影公司提供更高的销售分成,实际上也体现了热门影片的重要性。 Simply speaking, popular movie like signature dish of dining room, although few cuisines will not bring too many profits for the dining room, but can actually play very obvious advertisement role for this dining room. 简单来说,热门电影就像一家餐厅的招牌菜,虽然寥寥几道菜式并不会为餐厅带来太多利润,但却可以为这家餐厅起到非常明显的广告作用。 If the Firefly system shuts off to the some movie sources of Blockbuster chain store supplies, that was equal to ruining the Blockbuster advertisement. 如果萤火虫体系切断向百视达连锁店供给的这部分片源,那就等于砸了百视达的招牌。 In addition, incessantly is the popular movie, the movie-making scale of entire Firefly system is similarly huge . Moreover the quality of low cost movie also obviously surpasses the movie that these single-handedly movie maker produces. This some movie sources to Blockbuster as before important. 此外,不止是热门影片,整个萤火虫体系的制片规模同样非常庞大,而且中低成本影片的质量也明显更优于那些独力制片商制作的电影。这部分片源对百视达来说依旧至关重要。 In the dining room, Eric said own plan, although had not opposed that Frank Wells said: „Eric, shuts off directly to the Blockbuster movie source supplies, the loss of company does not raise for the time being, Viacom will not give up absolutely, definitely will file the anti- monopoly charge to us.” 餐厅内,艾瑞克说出自己的计划,虽然没有反对,弗兰克・威尔斯还是道:“艾瑞克,直接切断对百视达的片源供给,公司的损失暂且不提,维亚康姆绝对不会善罢甘休,肯定会向我们提起反垄断诉讼的。” „We find a right excuse,” Eric looked at Katzenberg, said: „This should be very good to look?” “那我们就找一个正当的理由啊,”艾瑞克看了看卡森伯格,道:“这个应该很好找吧？” Did those words say? 那句话怎么说的？ With a wish to incriminate, has no lack of a pretext. 欲加之罪,何患无辞。 Katzenberg nods, said seriously: „My previous time saw that side the Bowei family entertainment to submit a report, thinks that the Blockbuster aspect possibly existed to conceal several movie DVD sales volumes the conditions, perhaps, we should carry on an examination to the Blockbuster sales data, before then, the company had better be able stop the cooperation with opposite party temporarily. I think that side Metro Goldwyn Mayer, Columbia and Fox should also follow up, after all, Blockbuster is very possible only not to aim at Firefly Group one.” 卡森伯格点点头,一本正经道:“我上次见博伟家庭娱乐那边提交了一份报告,认为百视达方面可能存在隐瞒几部影片DVD销售额的状况,或许,我们应该对百视达的销售数据进行一次审查,在此之前,公司最好能够暂时中止与对方的合作。我想,米高梅、哥伦比亚和福克斯那边应该也会进行跟进,毕竟,百视达很可能不会只针对萤火虫集团一家。” Frank some Wells doubts: „Such big matter, how don't I know?” 弗兰克・威尔斯有些疑惑:“这么大的事情,我怎么不知道？” The Katzenberg expression said earnestly: „Document has not done, waits to do to look to you again.” 卡森伯格表情认真道:“文件还没有做出来,等做出来再给你看。” Frank Wells has gawked staring, immediately smiles, but said: „Good, the matters of your young people.” 弗兰克・威尔斯愣了愣,随即笑出来,无奈道:“好吧,你们这些年轻人的事情。”