IAIH :: Volume #12

#1142: Opens lowly walks high


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Near time of quiet shell villa glass curtain wall. 夜深人静的贝壳别墅玻璃幕墙边。 Eric carefully read the «Iron Man» late show Box Office data mail, Katzenberg and Bowei distribute Chairman Robert Thompson, Marvel Entertainment CEO Avi Arad and the others the telephones separately have hit. 艾瑞克仔细将《钢铁侠》的午夜场票房数据邮件阅读了一遍,卡森伯格、博伟发行总裁罗伯特・汤普森、漫威娱乐eo阿维阿拉德等人的电话就分别打了过来。 Comes under the influence of «Iron Man» earlier period good reputation, everybody has very great anticipation to late show Box Office of movie before this, generally thinks this data should in 10 million USD about. Although the company will not have forecast related announced to the public, but the majority of Box Office appraisal organization has given similar forecast. 受到《钢铁侠》前期良好口碑的影响,大家此前都对影片的午夜场票房抱有很大期待,普遍认为这一数据应该在1000万美元左右。虽然公司并没有将相关预测对外公布,但大部分票房评估机构都给出了类似的预测。 At this time, late show Box Office is inferior to anticipated, but the issue must face. 此时,午夜场票房不及预期,但问题还是要面对。 The opinion of people also distinctively is divided into two schools. 众人的意见也都鲜明地分成两派。 A side thinks that should announce on own initiative late show Box Office information, this can grasp with the initiative of theory. After all, 7 600,000 USD Box Office, although has not achieved anticipated, but cannot be the failure absolutely. Another side hopes that can conceal the news temporarily, waited for that «Iron Man» first weekend three days of Box Office draws a charge acts according to the actual situation to take the corresponding measures again. 一方认为应该主动公布午夜场票房信息,这样可以掌握與论的主动权。毕竟,760万美元票房,虽然没有达到预期,但也绝对不能算是失败。另一方则希望能够暂时隐瞒消息,等待《钢铁侠》的首周末三天票房出炉再根据实际情况采取相应措施。 Eric has not made this issue fall into too loudly disputes, but has chosen the former decisively. 艾瑞克并没有让这个问题陷入太大争执,而是果断地选择了前者。 Entire Hollywood is staring at «Iron Man» this Marvel Cinematic Universe the work of introduction, wants to conceal the news basically is impossible. If Firefly Group evades the subject to late show Box Office, the news was blown out by other media influences, the company will be definitely more passive. 整个好莱坞都盯着《钢铁侠》这部漫威电影宇宙的开篇之作,想要隐瞒消息基本上是不可能的。如果萤火虫集团对午夜场票房避而不谈,消息被其他媒体势力爆出,公司这边肯定会更加被动。 Makes the decision, then naturally is the concrete execution plan. 做出决定,接下来自然是具体的执行方案。 Eric just and Robert Thompson was discussing, the ear heard the slight sound of footsteps. 艾瑞克正和罗伯特・汤普森讨论着,耳边传来轻微的脚步声。 Turns the head to look that Annie Wei only wore a spacious man's T-shirt to walk, the T-shirt skirt-width found out a pair of tender Bai Ruyu longleg, making people quite excited. The girl just woke up obviously, expression is lazy, sees Eric to look to oneself, pursed the lips to smile under. 转头看去,安妮・海瑟薇只穿着一件宽大的男式t恤走了过来,t恤下摆探出一双嫩白如玉的长腿,让人颇为心动。女孩显然是刚刚醒来,表情慵懒,见艾瑞克看向自己,抿嘴笑了下。 Eric continues with Robert Thompson was talking, has given the hand signal of keeping silent toward Annie that being just about to open the mouth, pointed at the slipper on girl foot to gesticulate under. 艾瑞克继续与罗伯特・汤普森交谈着,朝正要开口的安妮做了个噤声的手势,又指着女孩脚上的拖鞋比划了下。 Annie has understood the Eric hand signal obviously, takes off the slipper on foot to flatter to snuggle up to with a smile, Eric has actually referred to the coffeepot on tea table, then gestured in the kitchen direction. 安妮显然是看懂了艾瑞克的手势,脱掉脚上的拖鞋讨好地笑着就要偎过来,艾瑞克却又指了指茶几上的咖啡壶,然后朝厨房方向打了个手势。 In the corner has to the small bar of coffee, looks at the kitchen in Eric direction distant place, Annie then realized that the man must send itself, although somewhat small does not prefer, but cleverly carries the coffeepot, barefoots to walk toward the kitchen silently. 角落里就有冲咖啡的小吧台,看艾瑞克指向更远处的厨房,安妮这才意识到男人是要打发开自己,虽然有些小小的不情愿,但还是乖巧地端起咖啡壶,赤着脚无声无息地向厨房走去。 Stayed in the kitchen sensibly for probably 20 minutes, Annie has carried pot coffee to arrive at the curtain wall once more, Eric has made the telephone call, the expression examined the email at will. 懂事地在厨房里停留了大概20分钟,安妮再次端着一壶咖啡来到幕墙边,艾瑞克已经挂了电话,正表情随意地查看电子邮件。 Sees Annie to come, one side Eric places the notebook, asked kindly: Awoke?” 安妮过来,艾瑞克将笔记本电脑放在一边,关切地问道:“怎么醒了?” I think you not in side.” “我看你不在身边。” Annie puts down the coffeepot to explain low voice, feels expression that the man replies once more usually in gently sympathizes, somewhat is as before scruple, has extended putting out a hand until Eric with a smile, cat depends on to sit on the Eric leg. 安妮放下咖啡壶小声解释着,感受到男人再次回复平日里温柔体贴的语气,依旧有些迟疑,直到艾瑞克笑着伸了伸手,才小猫似的依过来坐在艾瑞克腿上。 Eric is hugging the waist of Annie, said: Later must study is avoiding something on own initiative, like this has the advantage to you.” 艾瑞克搂着安妮的腰肢,道:“以后要学着主动避开一些事情,这样对你有好处的。” The men the gentle expression enables Annie slightly to give birth to any discontented at this time, instead thinks should so, therefore nods amenable: Un, I knew.” 男人此时轻柔的语气让安妮丝毫没能生出什么不满,反而觉得本该如此,于是顺从地点头:“嗯,我知道了。” Clever girl.” “乖女孩。” Eric praised one in a soft voice, carries on the girl the skirt-width of T-shirt, peeled a youth tender and delicate Dong body easily, near on the curtain wall sofa has resounded the light breathing heavily sound in broken bits quickly. 艾瑞克轻声夸奖了一句,拎起女孩身上t恤的下摆,轻易剥出了一具青春娇嫩的侗体,幕墙边的沙发上很快响起细碎的轻喘声。 As expected, next morning, on some North America media will have such as ‚the «Iron Man» late show Box Office unfavorable situation, 7 600,000 USD opening far low anticipated and so on article. 不出所料,第二天一大早,北美一些媒体上就出现了诸如‘《钢铁侠》午夜场票房失利,760万美元开局远低预期’之类的文章。 The majority of ordinary viewers will not analyze these deeper level connotation. 大部分普通观众是不太会去分析这其中更加深层次内涵的。 Therefore, if Firefly Group has made the decision of concealment late show Box Office beforehand, at this time definitely will be occupied completely the media belt leaning rhythm of situation, in the event of this situation, more neutral media also possibly followed to hype, further makes the situation worse. 因此,如果萤火虫集团事先做出了隐匿午夜场票房的决定,此时肯定会被占尽先机的媒体带偏节奏,一旦发生这种情况,更多原本中立的媒体也可能跟风炒作,进一步让情况变得更糟。 «Iron Man» late show Box Office is inferior to anticipated, in the audience subconscious is very easy this factor and movie quality relates, even possibly thinks that the movie is not worth look at. 钢铁侠》午夜场票房不及预期,观众潜意识里就很容易将这种因素与电影质量联系起来,甚至可能会认为影片不值得一看。 Is good because, Eric had not decided such to do last night. 好在,艾瑞克昨晚并没有决定这么做。 In the situation of having prepared, entire Firefly system formidable with shows by the control without doubt. 有所准备的情况下,整个萤火虫体系强大的與论控制能力展现无疑。 Suddenly, ABC TV Network, o TV Network and other television channels, with «New York Post» and that «Washington Post», Hearst Communications and other paper intermediary channels the Firefly system is on good terms, as well as controls the Yahoo web channel three aspects of over 70% news portal current capacities also to catch up, just likes in the military war comprehensive coverage of land , sea and air body, the simple and crude controlled entire with discussing the aspect. 一时间,ab电视网、o电视网等电视渠道,与萤火虫体系交好的《纽约邮报》、《华盛頓邮报》、赫斯特集团等纸媒渠道,以及控制着超过70%新闻门户流量的雅虎网络渠道三方面同时发力,犹如军事战争中海陆空一体的全面覆盖,简单粗暴地就掌控了整个與论局面。 «Iron Man» late show Box Office 7 600,000 USD, Superhero movie new record.” “《钢铁侠》午夜场票房760万美元,超级英雄电影新纪录。” «Iron Man» wins the first battle, Marvel Cinematic Universe smooth opening.” “《钢铁侠》首战告捷,漫威电影宇宙顺利开启。” Marvel Entertainment CEO Avi Arad highly praises the «Iron Man» late show Box Office performance, increases to the Marvel Cinematic Universe confidence.” 漫威娱乐eo阿维阿拉德盛赞《钢铁侠》午夜场票房表现,对漫威电影宇宙信心大增。” „......” “……” „......” “……” To hitting the fishing in troubled waters thought has not been using the full few negative reports, although is only the daybreak ago hasty arrangement, similarly does not have the expenditure too multi-resources, negative impact that but the Firefly system uniform media rumor, as before easily to disappearing the «Iron Man» late show Box Office unfavorable situation possibly had to the movie. 相对于打着浑水摸鱼念头并没有倾尽全力的少量负面新闻,虽然只是黎明之前的仓促安排,同样没有花费太多资源,但萤火虫体系整齐划一的媒体口风,依旧轻易地冲消了《钢铁侠》午夜场票房失利可能对影片造成的负面影响。 Media and essence of theory guidance, in the final analysis nothing else but losing steadily and fighting on despite repeated setbacks between right and wrong inversion. 媒体與论引导的精髓,归根结底无外乎‘屡战屡败’和‘屡败屡战’之间的是非颠倒。 With the Firefly system controls with the theory, after screening massively, the «Iron Man» reputation further ferments between more widespread media and audience, the movie splendid quality endured the test similarly once more. 伴随着萤火虫体系的與论控制,大规模上映之后,《钢铁侠》口碑在更加广泛的媒体和观众之间进一步发酵,影片出色的质量同样再次经受住了考验。 „Before 1999, perhaps too many people have not known Iron Man, but after 1999, I think that all people will know Tony Stack.” “1999年之前,或许并没有太多人知道钢铁侠,但1999年之后,我想所有人都会知道托尼・斯塔克。” „A joyful Superhero big piece.” “一部让人愉悦的超级英雄大片。” Eric Williams molded one to have a flaw but to ask for the happy Superhero role perfectly, but I could not bear think that perhaps this was only the true colors of some fellow performs.” 艾瑞克威廉姆斯完美地塑造了一个有所缺陷但非常讨喜的超级英雄角色,但我忍不住觉得,这或许就只是某个家伙的本色演出。” „......” “……” „......” “……” Almost is the one-sided media highly praises, although has screened massively, but the «Iron Man» overall movie criticism score as before placed the strong over 9 points. 几乎是一边倒的媒体盛赞中,虽然已经大规模上映,但《钢铁侠》的整体影评分数依旧保持在强势的9分以上。 In the Internet platform, «Iron Man» fast gathered large quantities of bean noodles community. 互联网平台上,《钢铁侠》更是飞快地聚拢起了一大批粉丝群体。 «Iron Man» was really too cool, I wanted to look impatiently third.” “《钢铁侠》真是太酷了,我已经迫不及待地想要去看第三遍。” Tony Stack quite leads, Oh, is Eric is good to lead.” 托尼・斯塔克好帅,,是艾瑞克好帅。” Our big rich and powerful people is not only rich, performing skill.” “我们的大富豪不但有钱,还有演技。” Our big rich and powerful people performing skills are more than money.” “我们的大富豪演技比钱还多。” Approval.” “赞同。” Larry Ellison really very much has the driver manner, haha.” 拉里埃里森果然很有司机派头,哈哈。” Tony Stack and interaction of Reporter «Vanity Fair» magazine makes the person praise to the heavens, felt instantaneously own bubble little girl skill sublimated.” 托尼・斯塔克与《名利场杂志记者的互动让人叹为观止,瞬间感觉自己的泡妞技巧升华了。” First you must have 10 billion USD.” “首先你得有100亿美元。” First you must have 400 billion USD.” “首先你得有4000亿美元。” Life already so difficult, everybody do not tell him the truth.” “人生已经如此艰难,大家还是不要告诉他真相了。” Natasha Henss was too attractive.” 娜塔莎・亨斯屈奇太漂亮了。” Anticipates «Underworld».” “期待《黑夜传说》。” Anticipates «Iron Man 2».” “期待《钢铁侠2》。” Anticipates «Iron Man 34567».” “期待《钢铁侠34567》。” Anticipates «Spider-Man».” “期待《蜘蛛侠》。” „......” “……” „......” “……” The one-sided high praise of media and audience, in addition adding fuel to the flames of Firefly system, «Iron Man» quick heavy case bomb movie exuviae turns into the Box Office potential from one broadly event movie. 媒体和观众的一边倒好评,再加上萤火虫体系的推波助澜,《钢铁侠》很快从一部‘重磅炸弹’影片蜕变成票房潜力更加广阔的‘事件电影’。 Highly praises in the sound, on Friday quickly in the past. 一片盛赞声中,周五很快过去。 Next morning, «Iron Man» Box Office blows out on Friday, has detonated a wave of media upsurge once more. 第二天一大早,《钢铁侠》周五票房爆出,再次引爆了一波媒体热潮。 First date 3523 ten thousand USD! 首日3523万美元 Is counted the late show, «Iron Man» does not screen the 30 hour, Box Office has achieved 4283 ten thousand USD. 算上午夜场,《钢铁侠》上映不到三十个小时,累计票房就已经达到4283万美元 Although «Iron Man» is only the movie that Eric participates performance, but the media very natural have treated as the core of entire movie him as before, therefore on movie «Casino Royale» with Eric compares. 虽然《钢铁侠》只是艾瑞克参演的影片,但媒体依旧很自然地将他当做了整部电影的核心,因此不由地与艾瑞克上一部影片《007之皇家赌场》进行对比。 To the «Iron Man» 7 600,000 USD late shows and 3523 ten thousand USD first date Box Office, the «Casino Royale» Box Office data was not as good obviously, same time Box Office had 5 300,000 USD and 30 500,000 USD separately. 相对于《钢铁侠》@760万美元的午夜场和3523万美元的首日票房,《007之皇家赌场》的票房数据明显略逊一筹,同期票房分别只有530万美元和3050万美元 Without a doubt, «Iron Man» has created the new high of Eric career once more. 毫无疑问,《钢铁侠》再次创造了艾瑞克职业生涯的新高。 As the Superhero movie, and contrast between type is more disparate. 作为超级英雄电影,同类型之间的对比就更加悬殊。 The «Iron Man» final manufacture estimated cost is 120 million USD, has surpassed initially the 100 million USD budget formulation. However, this budget actually as before two years ago Warner Bros. «Batman And Robin» must lower 5 million USD. 钢铁侠》的最终制作预算成本为1.2亿美元,超过了当初1亿美元的预算方案。不过,这一预算却依旧比两年前华纳兄弟的《蝙蝠侠罗宾》要低500万美元 Two production cost suitable movies, the Box Office result actually day badly leave. 两部制作成本相当的影片,票房成绩却天差地别。 When «Batman And Robin» initially screened, even has not calculated the late show alone, first date 1611 ten thousand USD Box Office, «Iron Man» date Box Office half, movie first weekend three days of Box Office also 4286 ten thousand USD, merely only added 4283 ten thousand USD Box Office of late show to leave trivial 3 ten thousand USD compared with the «Iron Man» dates. 蝙蝠侠罗宾》当初上映时,甚至没有单独计算午夜场,首日1611万美元票房,还不到《钢铁侠》首日票房的一半,影片首周末三天的票房也才4286万美元,仅仅只比《钢铁侠》首日加午夜场的4283万美元票房多出了区区3万美元 Compares simply, media thoroughly abandons «Batman And Robin», obviously, two movies absolutely did not have the commeasurability. 简单地比较一番,媒体就彻底将《蝙蝠侠罗宾》抛开,显然,两部影片已经完全没有了可比性。 After first date, «Iron Man» Saturday Box Office sets new high again, achieves 37 350,000 USD. 首日之后,《钢铁侠》的周六票房再创新高,达到3735万美元 On Sunday, although presented 30% Box Office decline ranges to Saturday, movie odd-numbered days Box Office as before reaches as high as 2603 ten thousand USD. 周日,虽然相对于周六出现了30%的票房跌幅,影片单日票房依旧高达2603万美元 Finally, the first weekend three days, «Iron Man» North America Box Office has realized the relaxed broken hundred million pioneering work, Box Office 100 million zero 6 200,000 USD, become in the Eric movie profession the first part first weekend Box Office broken hundred million movies, on «Casino Royale», first weekend three days of Box Office also has 910 50,000 USD. 最终,首周末三天,《钢铁侠北美票房就实现了轻松破亿的创举,累计票房1亿零620万美元,成为艾瑞克电影生涯中第一部首周末票房破亿的影片,上一部的《007之皇家赌场》,首周末三天票房也只有9105万美元 Although lacks the core movie fan to detonate late show Box Office, but the movie first weekend three days of Box Office data, are the Firefly Group formidable marketing strength manifests radically. 虽然缺乏核心影迷引爆午夜场票房,但影片首周末三天的票房数据,才是萤火虫集团强大营销实力根本体现。 To open up the Marvel Cinematic Universe perspective one time, Firefly Group put into the 80 million USD marketing budget unprecedented, is almost equal to 70% of production cost, in far ultra industry average 30% to 50% marketing cost proportions. 为了一次性打开漫威电影宇宙的局面,萤火虫集团史无前例地投入了8000万美元营销预算,几乎相当于制作成本的70%,远超业内平均30%到50%的营销成本比例。 The joint belt marketing investments of other «Iron Man» cooperation brands are hard to anticipate. 钢铁侠》其他合作品牌的联带营销投入更是难以预期。 Always invests according to the manufacture and release of «Iron Man» 200 million USD, the movie at least needed global 600 million USD Box Office to take back budgets completely. 600 million USD, exactly is original «Iron Man» global Box Office. 按照《钢铁侠2亿美元的制作和发行总投入,影片原本至少需要全球6亿美元票房才能收回全部预算。6亿美元,恰好就是原版钢铁侠》的全球票房 Eric did not plan yields the income from the beginning from «Iron Man» Box Office, only after placing hopes in the movie success, through late DVD as well as peripheral product creation profit. Even, even if entire «Iron Man» does not have to be Firefly Group brings the income, so long as can open up the Marvel Cinematic Universe perspective, Eric can accept. 艾瑞克从一开始就不打算从《钢铁侠》的票房中获得收益,只寄希望于影片成功之后,通过后期的dvd以及周边产品创造利润。甚至,哪怕整部《钢铁侠》都没有为萤火虫集团带来收益,只要能够打开漫威电影宇宙的局面,艾瑞克都可以接受。 The present situation actually far ultra anticipated. 现在的情形却远超预期。 First weekend three days broken hundred million, North America that although across the semester system varies at this time did not have comprehensively since the summer vacation, to a certain extent has limited the Box Office display of working day, but movie first week Box Office at least can also achieve about 130 million USD. 首周末三天破亿,虽然此时学期制度各地不一的北美还没有全面进入暑假,一定程度上限制了工作日的票房发挥,但影片首周票房至少也能达到1亿3000万美元左右。 Moreover, even if cannot be most core summer vacation running schedule in May, but there are to lose must obtain. 而且,即使五月份不能算是最核心的暑假档期,但有失去必有得到。 Entire in May, except for «Iron Man», afterward three weeks of several key movie, Paramount «Western-style pastry Revealing» and Columbia Film Industry «Entrapment» and Universal Pictures «Notting Hill», obviously impossible poses the too big threat to «Iron Man». 整个五月份,除了《钢铁侠》,随后三周的几部重点影片,派拉蒙的《西点揭秘》、哥伦比亚影业的《偷天陷阱》、环球影业的《诺丁山》,明显都不可能对《钢铁侠》造成太大的威胁。 This also means that the entire in May can display own Box Office potential that heartily, whatever «Iron Man» does not hinder. 这也就意味着,整个五月份可以任由《钢铁侠》毫无阻碍的尽情发挥自身的票房潜力。 According to the «Iron Man» current reputation, the movie three weeks of single week decline ranges can control afterward obviously with ease in 30% to 40%, even possibly in one month on the impact North America Box Office 300 million USD top digit, North America total Box Office of movie possibly achieves the 400 million USD critical junction. 按照《钢铁侠》当前的口碑,影片随后三周的单周跌幅显然能够轻松地控制在30%到40%之间,甚至可能在一个月内就冲击北美票房3亿美元的高位,影片的北美票房更是可能达到4亿美元大关。 North America 400 million USD total Box Office, this already enough «Iron Man» takes back manufactures and cost of capital completely. 北美4亿美元的总票房,这已经足够《钢铁侠》收回全部制作和发行成本。 In addition, as a result of Eric individual popularity addition, overseas Box Office of movie also surpassed anticipated. 此外,由于艾瑞克个人的知名度加成,影片的海外票房也超过了预期。 Through the force operation of Firefly Group, United Kingdom and France, said in situation that this and other overseas core ticket warehouses screen same time, «Iron Man» similarly broke the 100 million USD critical junction in first weekend Box Office of overseas, even is higher than North America, the preliminary estimate is 100 million 2 6 million USD. 通过萤火虫集团的强力运作,英国、法国、曰本等多个海外核心票仓同期上映的情况下,《钢铁侠》在海外的首周末票房累计同样突破了1亿美元大关,甚至比北美还高一些,初步估计为1亿2600万美元 Screens for three days, «Iron Man» global Box Office has achieved 200 million 3 2 million USD. Can want to see, the movie surmounts original global 600 million USD Box Office is almost the easy matter. 上映三天,《钢铁侠》的全球票房就已经达到2亿3200万美元。可以想见,影片超越原版全球6亿美元票房几乎是轻而易举的事情。 The after action review, Eric increasingly realized that the original «Iron Man» global Box Office potential should more than 600 million USD, the most basic reason definitely leave on release side Paramount Pictures. 事后分析,艾瑞克逐渐意识到,原版钢铁侠全球票房潜力应该远不止6亿美元,最根本原因肯定还是出在发行方派拉蒙影业身上。 Now places Hollywood, even if no any prejudice appraisal, Eric can also feel Paramount Pictures to receive the extreme conservative attitude that the influence of Redstone will shows, this Film Studio everywhere displays a superficiality in the movie manufacture and release the pettiness. 现在身处好莱坞,即使不带任何偏见地评价,艾瑞克也能够感受到派拉蒙影业受到雷石东意志的影响而表现出来的极端保守态度,这家电影公司在影片制作和发行上处处都表现出一股短视的小家子气。 The most obvious example Paramount three months ago is Mel that «Dangerous character» of Gibson Production Studio release. 最明显的例子就在三个月前派拉蒙梅尔吉布森制作公司发行的那部《危险人物》。 Because has not participated in the investment, Paramount not only does not dedicate in the release, even also spent the 90 million USD big manufacture movie to lose in February this type this has been similar to the cemetery same running schedule, even slightly was good a point the Easter running schedule not to be willing to give. 由于没有参与投资,派拉蒙不但在发行上丝毫不尽心,甚至还将这部耗资9000万美元的大制作影片丢到了2月份这种如同坟场一样的档期里,甚至连一个稍微好一点的复活节档期都不肯给予。 Although everywhere receives the discrimination of Paramount to treat in the release and running schedule, «Dangerous character» final North America Box Office has achieved 80 million USD as before. 虽然在发行和档期上处处受到派拉蒙的歧视对待,《危险人物》的最终北美票房依旧达到了8000万美元 Can want to see, if can attain a better running schedule, even if only afterward Easter, «Dangerous character» relaxed broken hundred million are almost the matter of being settled, Paramount can also obtain many release expenses. But Paramount gave oneself obscure «To sweep Three People of Group» the Easter running schedule, this movie present Box Office will breaks through 10 million USD. 可以想见,如果能够拿到一个更好的档期,哪怕只是随后的复活节,《危险人物》轻松破亿几乎是板上钉钉的事情,派拉蒙也可以获得更多的发行费用。但派拉蒙还是将复活节档期让给了自家默默无闻的《扫荡三人组》,这部影片现在的票房才堪堪突破1000万美元 Once «Iron Man» and «Iron Man 2», distributed the side is Paramount Pictures, but the constructor was actually Marvel. 曾经的《钢铁侠》和《钢铁侠2》,发行方都是派拉蒙影业,但制作方却是漫威 Can want to see, how to treat these two movies by the Paramount consistent style. Finally «Iron Man» and «Iron Man 2» global Box Office also has about 600 million USD. 可以想见,以派拉蒙一贯的风格会如何对待这两部影片。最终《钢铁侠》和《钢铁侠2》的全球票房也都只有6亿美元左右。 To «Iron Man 3», distributed the side to change to Disney finally, although the reputation of movie has created a series of new low, but global Box Office directly to 1.2 billion USD, was almost actually equal to the first two movie global Box Office sum totals. These no doubt have the popularity addition that Marvel Cinematic Universe rises on all fronts, but somewhat low of first two work Box Office, obviously also with Paramount in release keeps and discriminates inseparable. 到了《钢铁侠3》,发行方终于转到了迪斯尼,虽然影片的口碑创造了系列新低,但全球票房却直接冲12亿美元,几乎相当于前两部影片全球票房的总和。这其中固然有漫威电影宇宙全线崛起的人气加成,但前两部作品票房的偏低,显然也与派拉蒙在发行上的保守与歧视密不可分。
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