Neartime of quietshellvillaglass curtain wall.
夜深人静的贝壳别墅玻璃幕墙边。Ericcarefullyread the «Iron Man»late showBox Officedatamail, KatzenbergandBoweidistributeChairmanRobertThompson, Marvel EntertainmentCEOAviAradand the others the telephonesseparatelyhave hit.艾瑞克仔细将《钢铁侠》的午夜场票房数据邮件阅读了一遍,卡森伯格、博伟发行总裁罗伯特・汤普森、漫威娱乐eo阿维・阿拉德等人的电话就分别打了过来。Comes under the influence of «Iron Man»earlier periodgoodreputation, everybodyhas very greatanticipationtolate showBox Office of moviebefore this, generallythinksthisdata should in10 millionUSDabout. Although the companywill not have forecastrelatedannouncedto the public, but the majority ofBox Officeappraisalorganizationhas givensimilarforecast.
受到《钢铁侠》前期良好口碑的影响,大家此前都对影片的午夜场票房抱有很大期待,普遍认为这一数据应该在1000万美元左右。虽然公司并没有将相关预测对外公布,但大部分票房评估机构都给出了类似的预测。At this time, late showBox Officeis inferior toanticipated, but the issuemustface.
此时,午夜场票房不及预期,但问题还是要面对。
The opinion of peoplealsodistinctivelyis divided intotwoschools.
众人的意见也都鲜明地分成两派。
A sidethinks that shouldannounceon own initiativelate showBox Officeinformation, thiscangraspwith the initiative of theory. After all, 7600,000USDBox Office, althoughhas not achievedanticipated, butcannotbe the failureabsolutely. Anothersidehopes that canconceal the newstemporarily, waited for that «Iron Man»firstweekendthreedays of Box Officedraws a chargeacts according to the actual situationto take the corresponding measuresagain.
一方认为应该主动公布午夜场票房信息,这样可以掌握與论的主动权。毕竟,760万美元的票房,虽然没有达到预期,但也绝对不能算是失败。另一方则希望能够暂时隐瞒消息,等待《钢铁侠》的首周末三天票房出炉再根据实际情况采取相应措施。Erichas not madethisissuefall intotooloudlydisputes, buthas chosen the formerdecisively.艾瑞克并没有让这个问题陷入太大争执,而是果断地选择了前者。EntireHollywoodis staring at«Iron Man»thisMarvel Cinematic Universe the work of introduction, wantsto conceal the newsbasicallyisimpossible. IfFirefly Groupevades the subjecttolate showBox Office, the newswas blown outbyothermediainfluences, the companywill be definitely more passive.
整个好莱坞都盯着《钢铁侠》这部漫威电影宇宙的开篇之作,想要隐瞒消息基本上是不可能的。如果萤火虫集团对午夜场票房避而不谈,消息被其他媒体势力爆出,公司这边肯定会更加被动。Makes the decision, thennaturallyis the concreteexecutionplan.
做出决定,接下来自然是具体的执行方案。EricjustandRobertThompsonwas discussing, the earheard the slightsound of footsteps.艾瑞克正和罗伯特・汤普森讨论着,耳边传来轻微的脚步声。Turns the headto lookthatAnnieWeionlywore a spaciousman'sT-shirtto walk, the T-shirtskirt-widthfound out a pair of tenderBaiRuyulongleg, makingpeoplequiteexcited. The girljustwoke upobviously, expressionis lazy, seesEricto looktooneself, pursed the lipsto smileunder.
转头看去,安妮・海瑟薇只穿着一件宽大的男式t恤走了过来,t恤下摆探出一双嫩白如玉的长腿,让人颇为心动。女孩显然是刚刚醒来,表情慵懒,见艾瑞克看向自己,抿嘴笑了下。EriccontinueswithRobertThompsonwas talking, has given the hand signal of keeping silenttowardAnnie that being just aboutto open the mouth, pointed at the slipper on girlfootto gesticulateunder.艾瑞克继续与罗伯特・汤普森交谈着,朝正要开口的安妮做了个噤声的手势,又指着女孩脚上的拖鞋比划了下。Anniehas understood the Erichand signalobviously, takes off the slipper on footto flatter to snuggle up towith a smile, Erichas actually referred to the coffeepot on tea table, thengesturedin the kitchendirection.安妮显然是看懂了艾瑞克的手势,脱掉脚上的拖鞋讨好地笑着就要偎过来,艾瑞克却又指了指茶几上的咖啡壶,然后朝厨房方向打了个手势。In the cornerhasto the smallbar of coffee, looks at the kitchen in Ericdirectiondistant place, Anniethenrealized that the manmustsend itself, althoughsomewhatsmalldoes not prefer, butcleverlycarries the coffeepot, barefootsto walktoward the kitchensilently.
角落里就有冲咖啡的小吧台,看艾瑞克指向更远处的厨房,安妮这才意识到男人是要打发开自己,虽然有些小小的不情愿,但还是乖巧地端起咖啡壶,赤着脚无声无息地向厨房走去。Stayedin the kitchensensibly for probably20minutes, Anniehas carriedpotcoffeeto arrive at the curtain wallonce more, Erichas made the telephone call, the expressionexamined the emailat will.
懂事地在厨房里停留了大概20分钟,安妮再次端着一壶咖啡来到幕墙边,艾瑞克已经挂了电话,正表情随意地查看电子邮件。SeesAnnieto come, one side Ericplaces the notebook, askedkindly: „Awoke?”
见安妮过来,艾瑞克将笔记本电脑放在一边,关切地问道:“怎么醒了?”„Ithinkyounotinside.”
“我看你不在身边。”Annieputs down the coffeepotto explainlow voice, feelsexpression that the manrepliesonce moreusuallyingentlysympathizes, somewhatis as before scruple, has extendedputting out a handuntilEricwith a smile, catdepends onto siton the Ericleg.安妮放下咖啡壶小声解释着,感受到男人再次回复平日里温柔体贴的语气,依旧有些迟疑,直到艾瑞克笑着伸了伸手,才小猫似的依过来坐在艾瑞克腿上。Ericis hugging the waist of Annie, said: „Latermuststudyis avoiding something on own initiative, like thishas the advantagetoyou.”艾瑞克搂着安妮的腰肢,道:“以后要学着主动避开一些事情,这样对你有好处的。”
The men the gentleexpressionenablesAnnieslightlyto give birth toanydiscontentedat this time, insteadthinksshouldso, thereforenodsamenable: „Un, Iknew.”
男人此时轻柔的语气让安妮丝毫没能生出什么不满,反而觉得本该如此,于是顺从地点头:“嗯,我知道了。”„Clevergirl.”
“乖女孩。”Ericpraisedonein a soft voice, carrieson the girl the skirt-width of T-shirt, peeled a youthtender and delicateDongbodyeasily, nearon the curtain wallsofahas resounded the lightbreathing heavilysoundin broken bitsquickly.艾瑞克轻声夸奖了一句,拎起女孩身上t恤的下摆,轻易剥出了一具青春娇嫩的侗体,幕墙边的沙发上很快响起细碎的轻喘声。As expected, next morning, onsomeNorth Americamediawill havesuch as‚the «Iron Man»late showBox Officeunfavorable situation, 7600,000USDopeningfarlowanticipated’and so onarticle.
不出所料,第二天一大早,北美一些媒体上就出现了诸如‘《钢铁侠》午夜场票房失利,760万美元开局远低预期’之类的文章。
The majority ofordinary viewerswill not analyzethesedeeperlevelconnotation.
大部分普通观众是不太会去分析这其中更加深层次内涵的。Therefore, ifFirefly Grouphas made the decision of concealmentlate showBox Officebeforehand, at this timedefinitelywill be occupiedcompletely the mediabeltleaningrhythm of situation, in the event ofthissituation, moreneutralmediaalsopossiblyfollowedto hype, furthermakes the situationworse.
因此,如果萤火虫集团事先做出了隐匿午夜场票房的决定,此时肯定会被占尽先机的媒体带偏节奏,一旦发生这种情况,更多原本中立的媒体也可能跟风炒作,进一步让情况变得更糟。«Iron Man»late showBox Officeis inferior toanticipated, in the audiencesubconscious is very easythisfactor and moviequalityrelates, evenpossiblythinks that the movieis not worthlook at.
《钢铁侠》午夜场票房不及预期,观众潜意识里就很容易将这种因素与电影质量联系起来,甚至可能会认为影片不值得一看。Is goodbecause, Erichad not decidedsuchto dolast night.
好在,艾瑞克昨晚并没有决定这么做。In the situation of having prepared, entireFireflysystemformidablewithshowsby the controlwithout doubt.
有所准备的情况下,整个萤火虫体系强大的與论控制能力展现无疑。Suddenly, ABCTV Network, oTV Networkand othertelevisionchannels, with«New York Post»and that «Washington Post», Hearst Communicationsand otherpaperintermediarychannels the Fireflysystemis on good terms, as well ascontrols the Yahooweb channelthreeaspects of over70%news portalcurrent capacitiesalsoto catch up, just likesin the militarywarcomprehensivecoverage of land , sea and airbody, the simple and crudecontrolledentirewithdiscussing the aspect.
一时间,ab电视网、o电视网等电视渠道,与萤火虫体系交好的《纽约邮报》、《华盛頓邮报》、赫斯特集团等纸媒渠道,以及控制着超过70%新闻门户流量的雅虎网络渠道三方面同时发力,犹如军事战争中海陆空一体的全面覆盖,简单粗暴地就掌控了整个與论局面。„«Iron Man»late showBox Office7600,000USD, Superheromovienew record.”
“《钢铁侠》午夜场票房760万美元,超级英雄电影新纪录。”„«Iron Man»wins the first battle, Marvel Cinematic Universesmoothopening.”
“《钢铁侠》首战告捷,漫威电影宇宙顺利开启。”„Marvel EntertainmentCEOAviAradhighly praises the «Iron Man»late showBox Officeperformance, increasesto the Marvel Cinematic Universeconfidence.”
“漫威娱乐eo阿维・阿拉德盛赞《钢铁侠》午夜场票房表现,对漫威电影宇宙信心大增。”„......”
“……”„......”
“……”Tohitting the fishing in troubled watersthoughthas not been using the fullfewnegative reports, althoughis only the daybreak ago hastyarrangement, similarlydoes not have the expendituretoomulti-resources, negative impact that but the Fireflysystemuniformmediarumor, as beforeeasilytodisappearing the «Iron Man»late showBox Officeunfavorable situationpossiblyhadto the movie.
相对于打着浑水摸鱼念头并没有倾尽全力的少量负面新闻,虽然只是黎明之前的仓促安排,同样没有花费太多资源,但萤火虫体系整齐划一的媒体口风,依旧轻易地冲消了《钢铁侠》午夜场票房失利可能对影片造成的负面影响。Mediaandessence of theoryguidance, in the final analysisnothing else but‚losing steadily’and‚fighting on despite repeated setbacks’betweenright and wronginversion.
媒体與论引导的精髓,归根结底无外乎‘屡战屡败’和‘屡败屡战’之间的是非颠倒。With the Fireflysystemcontrolswith the theory, after screeningmassively, the «Iron Man»reputationfurtherfermentsbetweenmore widespreadmedia and audience, the moviesplendidqualityendured the testsimilarlyonce more.
伴随着萤火虫体系的與论控制,大规模上映之后,《钢铁侠》口碑在更加广泛的媒体和观众之间进一步发酵,影片出色的质量同样再次经受住了考验。„Before 1999, perhapstoomanypeoplehave not knownIron Man, but after 1999, Ithink that allpeoplewill knowTonyStack.”
“1999年之前,或许并没有太多人知道钢铁侠,但1999年之后,我想所有人都会知道托尼・斯塔克。”„A joyfulSuperherobigpiece.”
“一部让人愉悦的超级英雄大片。”„EricWilliamsmoldedoneto have a flawbutto ask for the happySuperheroroleperfectly, butIcould not bearthinkthatperhapsthiswas only the true colors of somefellowperforms.”
“艾瑞克・威廉姆斯完美地塑造了一个有所缺陷但非常讨喜的超级英雄角色,但我忍不住觉得,这或许就只是某个家伙的本色演出。”„......”
“……”„......”
“……”Almostis the one-sidedmediahighly praises, althoughhas screenedmassively, but the «Iron Man»overallmovie criticismscoreas before placed the strong over 9points.
几乎是一边倒的媒体盛赞中,虽然已经大规模上映,但《钢铁侠》的整体影评分数依旧保持在强势的9分以上。In the Internet platform, «Iron Man»fastgatheredlarge quantities ofbean noodlescommunity.
互联网平台上,《钢铁侠》更是飞快地聚拢起了一大批粉丝群体。„«Iron Man» was really toocool, Iwantedto lookimpatientlythird.”
“《钢铁侠》真是太酷了,我已经迫不及待地想要去看第三遍。”„TonyStackquiteleads, Oh, isEricis goodto lead.”
“托尼・斯塔克好帅,哦,是艾瑞克好帅。”„Ourbigrich and powerful people is not only rich, performing skill.”
“我们的大富豪不但有钱,还有演技。”„Ourbigrich and powerful peopleperforming skillsare more than money.”
“我们的大富豪演技比钱还多。”„Approval.”
“赞同。”„LarryEllisonreallyvery muchhas the drivermanner, haha.”
“拉里・埃里森果然很有司机派头,哈哈。”„TonyStack and interaction of Reporter«Vanity Fair»magazinemakes the personpraise to the heavens, feltinstantaneouslyownbubblelittle girlskillsublimated.”
“托尼・斯塔克与《名利场》杂志记者的互动让人叹为观止,瞬间感觉自己的泡妞技巧升华了。”„Firstyoumusthave10billionUSD.”
“首先你得有100亿美元。”„Firstyoumusthave400billionUSD.”
“首先你得有4000亿美元。”„Lifealreadysodifficult, everybodydo not tellhim the truth.”
“人生已经如此艰难,大家还是不要告诉他真相了。”„NatashaHensswas too attractive.”
“娜塔莎・亨斯屈奇太漂亮了。”„Anticipates«Underworld».”
“期待《黑夜传说》。”„Anticipates«Iron Man2».”
“期待《钢铁侠2》。”„Anticipates«Iron Man34567».”
“期待《钢铁侠34567》。”„Anticipates«Spider-Man».”
“期待《蜘蛛侠》。”„......”
“……”„......”
“……”
The one-sidedhigh praise of mediaandaudience, in additionadding fuel to the flames of Fireflysystem, «Iron Man»quick‚heavy case bomb’movieexuviaeturns into the Box Officepotentialfromonebroadly‚eventmovie’.
媒体和观众的一边倒好评,再加上萤火虫体系的推波助澜,《钢铁侠》很快从一部‘重磅炸弹’影片蜕变成票房潜力更加广阔的‘事件电影’。Highly praisesin the sound, on Fridayquicklyin the past.
一片盛赞声中,周五很快过去。Next morning, «Iron Man»Box Officeblows outon Friday, has detonated a wave of mediaupsurgeonce more.
第二天一大早,《钢铁侠》周五票房爆出,再次引爆了一波媒体热潮。Firstdate3523ten thousandUSD!
首日3523万美元!Is counted the late show, «Iron Man»does not screen the 30hour, Box Officehas achieved4283ten thousandUSD.
算上午夜场,《钢铁侠》上映不到三十个小时,累计票房就已经达到4283万美元。Although«Iron Man»is only the movie that Ericparticipates performance, but the mediaverynaturalhave treated as the core of entiremoviehimas before, thereforeonmovie«Casino Royale»withEriccompares.
虽然《钢铁侠》只是艾瑞克参演的影片,但媒体依旧很自然地将他当做了整部电影的核心,因此不由地与艾瑞克上一部影片《007之皇家赌场》进行对比。To the «Iron Man»7600,000USDlate showsand3523ten thousandUSDfirstdateBox Office, the «Casino Royale»Box Officedatawas not as goodobviously, same timeBox Officehad5300,000USDand30500,000USDseparately.
相对于《钢铁侠》@760万美元的午夜场和3523万美元的首日票房,《007之皇家赌场》的票房数据明显略逊一筹,同期票房分别只有530万美元和3050万美元。Without a doubt, «Iron Man»has created the new high of Ericcareeronce more.
毫无疑问,《钢铁侠》再次创造了艾瑞克职业生涯的新高。As the Superheromovie, and contrast between typeis more disparate.
作为超级英雄电影,同类型之间的对比就更加悬殊。
The «Iron Man»finalmanufactureestimated costis120 millionUSD, has surpassedinitially the 100 millionUSDbudget formulation. However, thisbudgetactuallyas beforetwoyears ago Warner Bros.«BatmanAndRobin»mustlower5 millionUSD.
《钢铁侠》的最终制作预算成本为1.2亿美元,超过了当初1亿美元的预算方案。不过,这一预算却依旧比两年前华纳兄弟的《蝙蝠侠与罗宾》要低500万美元。Twoproduction costsuitablemovies, the Box Officeresultactuallydaybadlyleave.
两部制作成本相当的影片,票房成绩却天差地别。
When «BatmanAndRobin»initiallyscreened, evenhas not calculated the late showalone, firstdate1611ten thousandUSDBox Office, «Iron Man»dateBox Officehalf, moviefirstweekendthreedays of Box Officealso4286ten thousandUSD, merelyonlyadded4283ten thousandUSDBox Office of late showto leavetrivial3ten thousandUSDcompared with the «Iron Man»dates.
《蝙蝠侠与罗宾》当初上映时,甚至没有单独计算午夜场,首日1611万美元的票房,还不到《钢铁侠》首日票房的一半,影片首周末三天的票房也才4286万美元,仅仅只比《钢铁侠》首日加午夜场的4283万美元票房多出了区区3万美元。Comparessimply, mediathoroughlyabandons«BatmanAndRobin», obviously, twomoviesabsolutelydid not have the commeasurability.
简单地比较一番,媒体就彻底将《蝙蝠侠与罗宾》抛开,显然,两部影片已经完全没有了可比性。
After firstdate, «Iron Man»SaturdayBox Officesetsnew highagain, achieves37350,000USD.
首日之后,《钢铁侠》的周六票房再创新高,达到3735万美元。On Sunday, althoughpresented30%Box Officedecline rangestoSaturday, movieodd-numbered daysBox Officeas beforereaches as high as2603ten thousandUSD.
周日,虽然相对于周六出现了30%的票房跌幅,影片单日票房依旧高达2603万美元。Finally, the firstweekendthreedays, «Iron Man»North AmericaBox Officehas realized the relaxedbrokenhundred millionpioneering work, Box Office100 millionzero6200,000USD, becomein the Ericmovieprofession the first partfirstweekendBox Officebrokenhundred millionmovies, on«Casino Royale», firstweekendthreedays of Box Officealsohas91050,000USD.
最终,首周末三天,《钢铁侠》北美票房就实现了轻松破亿的创举,累计票房1亿零620万美元,成为艾瑞克电影生涯中第一部首周末票房破亿的影片,上一部的《007之皇家赌场》,首周末三天票房也只有9105万美元。Althoughlacks the coremovie fanto detonatelate showBox Office, but the moviefirstweekendthreedays of Box Officedata, are the Firefly Groupformidablemarketingstrengthmanifestsradically.
虽然缺乏核心影迷引爆午夜场票房,但影片首周末三天的票房数据,才是萤火虫集团强大营销实力根本体现。Toopen up the Marvel Cinematic Universeperspectiveone time, Firefly Groupput into the 80 millionUSDmarketingbudgetunprecedented, is almost equalto70% of production cost, infarultraindustryaverage30%to50%marketingcostproportions.
为了一次性打开漫威电影宇宙的局面,萤火虫集团史无前例地投入了8000万美元营销预算,几乎相当于制作成本的70%,远超业内平均30%到50%的营销成本比例。
The jointbeltmarketinginvestments of other«Iron Man»cooperationbrands are hardto anticipate.
《钢铁侠》其他合作品牌的联带营销投入更是难以预期。Alwaysinvestsaccording to the manufacture and release of «Iron Man»200 millionUSD, the movieat leastneededglobal600 millionUSDBox Office to take backbudgetscompletely. 600 millionUSD, exactlyisoriginal«Iron Man»globalBox Office.
按照《钢铁侠》2亿美元的制作和发行总投入,影片原本至少需要全球6亿美元票房才能收回全部预算。6亿美元,恰好就是原版《钢铁侠》的全球票房。Ericdid not planyields the incomefrom the beginningfrom«Iron Man»Box Office, only after placing hopes in the moviesuccess, throughlateDVDas well asperipheralproductcreationprofit. Even, even ifentire«Iron Man»does not haveto beFirefly Groupbrings the income, so long ascanopen up the Marvel Cinematic Universeperspective, Ericcanaccept.艾瑞克从一开始就不打算从《钢铁侠》的票房中获得收益,只寄希望于影片成功之后,通过后期的dvd以及周边产品创造利润。甚至,哪怕整部《钢铁侠》都没有为萤火虫集团带来收益,只要能够打开漫威电影宇宙的局面,艾瑞克都可以接受。
The presentsituationactuallyfarultraanticipated.
现在的情形却远超预期。Firstweekendthreedaysbrokenhundred million, North America that althoughacross the semestersystemvariesat this timedid not havecomprehensivelysince the summer vacation, to a certain extenthas limited the Box Officedisplay of working day, butmoviefirstweekBox Officeat least can also achieveabout130 millionUSD.
首周末三天破亿,虽然此时学期制度各地不一的北美还没有全面进入暑假,一定程度上限制了工作日的票房发挥,但影片首周票房至少也能达到1亿3000万美元左右。Moreover, even ifcannotbemostcoresummer vacationrunning schedule in May, butthere areto losemustobtain.
而且,即使五月份不能算是最核心的暑假档期,但有失去必有得到。Entire in May, except for«Iron Man», afterwardthreeweeks of severalkeymovie, Paramount«Western-style pastryRevealing»andColumbiaFilm Industry«Entrapment»andUniversal Pictures«Notting Hill», obviouslyimpossibleposes the toobigthreatto«Iron Man».
整个五月份,除了《钢铁侠》,随后三周的几部重点影片,派拉蒙的《西点揭秘》、哥伦比亚影业的《偷天陷阱》、环球影业的《诺丁山》,明显都不可能对《钢铁侠》造成太大的威胁。Thisalso means that the entire in MaycandisplayownBox Officepotential that heartily, whatever«Iron Man»does not hinder.
这也就意味着,整个五月份可以任由《钢铁侠》毫无阻碍的尽情发挥自身的票房潜力。According to the «Iron Man»currentreputation, the moviethreeweeks of singleweekdecline rangescancontrolafterwardobviouslywith easein30%to40%, evenpossiblyinonemonthon the impactNorth AmericaBox Office300 millionUSDtop digit, North AmericatotalBox Office of moviepossiblyachieves the 400 millionUSDcritical junction.
按照《钢铁侠》当前的口碑,影片随后三周的单周跌幅显然能够轻松地控制在30%到40%之间,甚至可能在一个月内就冲击北美票房3亿美元的高位,影片的北美总票房更是可能达到4亿美元大关。North America400 millionUSDtotalBox Office, thisalreadyenough«Iron Man»takes backmanufactures and cost of capitalcompletely.北美4亿美元的总票房,这已经足够《钢铁侠》收回全部制作和发行成本。In addition, as a result ofEricindividualpopularityaddition, overseasBox Office of moviealsosurpassedanticipated.
此外,由于艾瑞克个人的知名度加成,影片的海外票房也超过了预期。Through the forceoperation of Firefly Group, United KingdomandFrance, saidinsituation that thisand other overseascoreticketwarehousesscreensame time, «Iron Man»similarlybroke the 100 millionUSDcritical junctioninfirstweekendBox Office of overseas, evenis higher than North America, the preliminary estimateis100 million26 millionUSD.
通过萤火虫集团的强力运作,英国、法国、曰本等多个海外核心票仓同期上映的情况下,《钢铁侠》在海外的首周末票房累计同样突破了1亿美元大关,甚至比北美还高一些,初步估计为1亿2600万美元。Screens for threedays, «Iron Man»globalBox Officehas achieved200 million32 millionUSD. Canwantto see, the moviesurmountsoriginalglobal600 millionUSDBox Office is almost the easymatter.
上映三天,《钢铁侠》的全球票房就已经达到2亿3200万美元。可以想见,影片超越原版的全球6亿美元票房几乎是轻而易举的事情。
The after action review, Ericincreasinglyrealizedthat the original«Iron Man»globalBox Officepotentialshouldmore than600 millionUSD, the mostbasic reasondefinitelyleaveonreleasesideParamount Pictures.
事后分析,艾瑞克逐渐意识到,原版《钢铁侠》全球票房潜力应该远不止6亿美元,最根本原因肯定还是出在发行方派拉蒙影业身上。NowplacesHollywood, even if no anyprejudiceappraisal, Eric can also feelParamount Picturesto receive the extremeconservative attitude that the influence of Redstonewillshows, thisFilm Studioeverywheredisplays a superficialityin the moviemanufacture and release the pettiness.
现在身处好莱坞,即使不带任何偏见地评价,艾瑞克也能够感受到派拉蒙影业受到雷石东意志的影响而表现出来的极端保守态度,这家电影公司在影片制作和发行上处处都表现出一股短视的小家子气。
The most obviousexampleParamountthreemonths ago isMelthat«Dangerous character» of GibsonProduction Studiorelease.
最明显的例子就在三个月前派拉蒙为梅尔・吉布森制作公司发行的那部《危险人物》。Becausehas not participated in the investment, Paramountnot onlydoes not dedicatein the release, evenalsospent the 90 millionUSDbigmanufacturemovieto lose in Februarythistypethishas been similar to the cemeterysamerunning schedule, evenslightlywas good a point the Easterrunning schedulenot to be willingto give.
由于没有参与投资,派拉蒙不但在发行上丝毫不尽心,甚至还将这部耗资9000万美元的大制作影片丢到了2月份这种如同坟场一样的档期里,甚至连一个稍微好一点的复活节档期都不肯给予。Althougheverywherereceives the discrimination of Paramountto treatin the release and running schedule, «Dangerous character»finalNorth AmericaBox Officehas achieved80 millionUSDas before.
虽然在发行和档期上处处受到派拉蒙的歧视对待,《危险人物》的最终北美票房依旧达到了8000万美元。Canwantto see, ifcanattain a betterrunning schedule, even if onlyafterwardEaster, «Dangerous character»relaxedbrokenhundred million are almost the matter of being settled, Paramount can also obtainmanyreleaseexpenses. ButParamountgaveoneselfobscure«To sweepThreePeople of Group» the Easterrunning schedule, thismoviepresentBox Officewillbreaks through10 millionUSD.
可以想见,如果能够拿到一个更好的档期,哪怕只是随后的复活节,《危险人物》轻松破亿几乎是板上钉钉的事情,派拉蒙也可以获得更多的发行费用。但派拉蒙还是将复活节档期让给了自家默默无闻的《扫荡三人组》,这部影片现在的票房才堪堪突破1000万美元。Once«Iron Man»and«Iron Man2», distributed the sideisParamount Pictures, but the constructor was actually Marvel.
曾经的《钢铁侠》和《钢铁侠2》,发行方都是派拉蒙影业,但制作方却是漫威。Canwantto see, howto treatthesetwomoviesby the Paramountconsistentstyle. Finally«Iron Man»and«Iron Man2»globalBox Officealsohasabout600 millionUSD.
可以想见,以派拉蒙一贯的风格会如何对待这两部影片。最终《钢铁侠》和《钢铁侠2》的全球票房也都只有6亿美元左右。To«Iron Man3», distributed the sideto change toDisneyfinally, although the reputation of moviehas created a series of new low, butglobalBox Officedirectlyto1.2 billionUSD, was almost actually equalto the firsttwomovieglobalBox Officesum totals. Theseno doubthave the popularityaddition that Marvel Cinematic Universeriseson all fronts, butsomewhat low of firsttwoworkBox Office, obviouslyalsowithParamountinreleasekeepsanddiscriminatesinseparable.
到了《钢铁侠3》,发行方终于转到了迪斯尼,虽然影片的口碑创造了系列新低,但全球票房却直接冲12亿美元,几乎相当于前两部影片全球票房的总和。这其中固然有漫威电影宇宙全线崛起的人气加成,但前两部作品票房的偏低,显然也与派拉蒙在发行上的保守与歧视密不可分。
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