IAIH :: Volume #11

#1081: Forcefully public relations


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At this time, Amy Adams hears Eric initiative and greets, immediately has a feeling of feeling extremely flattered. 此时,艾米・亚当斯听到艾瑞克主动和自己打招呼,顿时生出一种受宠若惊的感觉。 They just started to go to work when few days ago her has the short exchange, Amy very clear Eric Williams this name means anything when Hollywood, although the first contact she felt that Eric is different to her manner some, but she has not thought as before Eric will even remember her name. 两人只是在前些日子她刚刚开始上班时有过短暂的交流,艾米非常清楚艾瑞克威廉姆斯这个名字在好莱坞意味着什么,虽然第一次接触时她就感觉艾瑞克对她的态度有些不一样,但她依旧没想到艾瑞克甚至会记得她的名字。 Very, um, looks like, has a dream to be the same,” Amy closely hugs the menu that Eric just handed over in the front, appears somewhat speaks incoherently, the vision closely is staring at the present man, said: Prestige, Mr. Williams, I may be your movie fan.” “很,嗯,就像是在,做梦一样,”艾米艾瑞克刚刚递回来的菜单紧紧抱在胸前,显得有些语无伦次,目光紧紧盯着眼前的男人,道:“威,威廉姆斯先生,我可一直都是你的影迷呢。” Kenneth Horne patiently Boss and female attendants chatted, has ordered own lunch, looks that some Amy of moving fast left, on his face showed the understanding smiling face, said: „A very special eye.” 肯尼斯・霍恩耐心地等自家老板和女侍应生聊完,才点了自己的午餐,看着有些飘忽的艾米离开,他脸上露出会意的笑容,赞道:“很特别的一双眼睛。” Yes,” Eric also with a smile nods. “是啊,”艾瑞克也笑着点头。 Actually the eye whole of Amy cannot be attractive, but deep green pupil of that pair light blue under the different ray complementing is very from time to time easy to make the deep impression on the person from time to time. 其实艾米的眼睛整体并不能算是漂亮,只是那双在不同光线映衬下时而浅蓝时而碧绿的眸子很容易给人留下深刻印象。 Chatted several at will, Kenneth Horne changes to the topic the work quickly. 随意聊了几句,肯尼斯・霍恩很快就将话题转到工作上。 The time unknowingly is on December 14, on Monday. 时间不知不觉已经是12月14日,周一。 In the weekend, 1998 Firefly Group last movie «The Waterboy» also registered the North America theater. 刚刚过去的周末里,1998年度萤火虫集团旗下最后一部电影《茶水男孩》也登录北美影院。 Although Adam Sandler has obtained the North America Box Office broken hundred million good achievements in that «The Wedding Singer» of Easter running schedule successfully, but the company has not actually imitated some «Forrest Gump» elements «The Waterboy» to this has the too big expectation, because deliberately creates trouble in plot some of most people opinion this movie. 虽然亚当・桑德勒在复活节档期的那部《婚礼歌手》成功取得了北美票房破亿的好成绩,但公司却并没有对他这部模仿了一些《阿甘正传》元素的《茶水男孩》抱有太大期望,因为在大部分人看来这部影片的剧情都有些过于胡闹。 But the fact showed that the North America audience actually likes Adam Sandler this type gruffly silly also having these small tender feeling small love movie styles. 但事实证明,北美观众却是非常喜欢亚当・桑德勒这种憨憨傻傻又带这些小温情小爱情的电影风格。 The first weekend three days of time, this movie obtained 3391 ten thousand USD Box Office in the North America theater, far ultra new line release department anticipation originally. 首周末三天时间,这部电影就在北美影院获得了3391万美元票房,远超新线发行部门原本的预期。 According to the first weekend Box Office result, the movie first week estimates about 50 million USD Box Office, sufficiently recoups 2 3 million USD production cost. The first week opening 50 million USD, then the continual popular Christmas week, «The Waterboy» North America Box Office broken hundred million are almost the matters of being settled, after all, «star pre-war biography 1: Even if threat» of spirit popularity is high, is impossible to wrest away the complete market. 按照首周末票房成绩,影片首周预计5000万美元左右的票房,就足以收回2300万美元的制作成本。首周开局5000万美元,接下来连续的热门圣诞周,《茶水男孩北美票房破亿几乎是板上钉钉的事情,毕竟,《星战前传1:幽灵的威胁》即使人气再高,也不可能霸占全部市场。 Compares, 2D Animation movie «Mulan» that Paramount Pictures simultaneously screens, the first weekend three days has only harvested 227 50,000 USD Box Office in the North America more than 2800 theaters, enough lowered 1000 ten thousand USD compared with «The Waterboy». On the other hand, the «Mulan» production cost has actually surpassed 70 million USD, is «The Waterboy» more than three times. 相比起来,派拉蒙影业同时上映的2D动画电影《木兰》,首周末三天在北美2800多家影院只收获了2275万美元票房,足足比《茶水男孩》低了1000多万美元。另一方面,《木兰》的制作成本却超过了7000万美元,是《茶水男孩》的三倍多。 Commentary and audience to the response of this animated film also can only be common. At this time, in the profession also finally gradually feels, under contrast of 3D Animation movie in consecutively several Box Office sell greatly, the 2D Animation movie has displayed to be separated from the mainstream to move toward the decline inevitably the trend. 评论界和观众对这部动画电影的反应也只能算是一般。此时,行业内也终于逐渐感觉到,在连续几部票房大卖的3D动画电影的衬托下,2D动画电影已经不可避免的表现出脱离主流走向衰落的趋势。 Eric does not have the thoughts to pay attention to the Paramount animation again the matter. 艾瑞克却是没有心思再去关注派拉蒙动画的事情。 Firefly Group, after the issuance plan of whole year settles down, all people with amazement discovered that thinks is Firefly Group Film Industry service quite low one year, but the actual situation actually by far stems from the expectations of all people. 萤火虫集团这边,全年的发行计划尘埃落定之后,所有人都惊讶地发现,原本以为是萤火虫集团电影业务比较低迷的一年,但实际情况却远远出乎所有人的预料。 Moreover, this reverse aspect came from the medium low cost dark horse work that new line Film Industry several Box Office sell greatly. 而且,这种反转局面全部都来自新线影业旗下几部票房大卖的中低成本黑马作品。 These most let the person accident naturally is summer files «Ring», this created the phenomenon level view shade upsurge horror film to insist at the end of November thoroughly files under the North America market, is four months of showing, the movie eventually Box Office achieved 2.8 600 million USD, in current in 1998 in the North America Box Office ranking was next to the «Charlie's Angels 3» threes. 2.2 billion USD, second. 这其中最让人意外的自然是暑期档的《午夜凶铃》,这部创造了现象级观影热潮的恐怖片一直坚持到11月底才彻底在北美市场下档,长达四个多月的放映,影片最终票房达到2.86亿美元,在目前的1998年北美票房排行榜上仅次于《霹雳娇娃3》的3.22亿美元,排行第二。 Meanwhile, on November 13, as before by 《Ted》 of new line Film Industry release, the closure weekend, North America Box Office is 100 million 954 300 million USD, is only the one pace from 200 million. 同时,11月13日,依旧由新线影业发行的《泰迪熊》,截止刚刚过去的周末,北美票房累计已经是1亿9543亿美元,距离2亿只有一步之遥。 «Ring» and 《Ted》 North America Box Office broken 200 million, «The Wedding Singer» and «The Waterboy» North America Box Office broken hundred million, is only these four movies of new line, the North America 700 million USD Box Office total amount, occupied 1998 whole year Box Office share 10%. 午夜凶铃》和《泰迪熊》北美票房2亿,《婚礼歌手》和《茶水男孩北美票房破亿,只是新线的这四部电影,北美7亿美元票房总额,占据了1998年度全年票房份额的10%。 Because the splendid performance of new line Film Industry, the Firefly Group whole year will achieve over 20% in the share of North America Box Office market as before. 由于新线影业的出色业绩表现,萤火虫集团全年在北美票房市场的占有份额依旧将达到20%以上。 What is rarer, new line Film Industry these four Box Office broken hundred million movies, completely by small great, «Ring» production cost 30 million USD, 《Ted》 production cost 50 million USD, «The Wedding Singer» and «The Waterboy» two movie sum totals just over 40 million USD. Four movie costs amount to 100 million 20 million USD, but is only North America, will bring close 700 million USD Box Office, 更加难得的是,新线影业的这四部票房破亿的影片,全部都是以小博大,《午夜凶铃》制作成本3000万美元,《泰迪熊》制作成本5000万美元,《婚礼歌手》和《茶水男孩》两部影片合计刚刚4000万美元出头。四部影片成本总计1亿2000万美元,但只是北美,就将带来接近7亿美元票房, New line Film Industry can make the so splendid progress consecutively for several years, although cannot leave a series of creativities that Eric gives, but similarly with Kenneth Horne's splendid business capacity is inseparable. After all, Hollywood never lacks the pulpy Film Studio management that a good sign to hit. 新线影业能够连续几年取得如此出色的成绩,虽然离不开艾瑞克给出的一系列创意,但同样和肯尼斯・霍恩出色的经营能力密不可分。毕竟,好莱坞从来不缺少将一手好牌打的稀烂的制片厂高管。 Kenneth Horne's contract will soon expire next year, before this ESPN TV Station CEO Steve the Bourne Stan leaves, has made Eric regret that he naturally does not hope group will do will again leave. 恰好,肯尼斯・霍恩的合约明年即将到期,此前ESPN电视台的CEO史蒂夫伯恩斯坦离开,就已经让艾瑞克非常惋惜,他自然不希望集团旗下再有一员干将离开。 However, Firefly Group stable management structure, lets in the Eric short-term impossible to Kenneth Horne is promoted. 不过,萤火虫集团稳固的管理构架,却也让艾瑞克短期内不可能给肯尼斯・霍恩升职。 Kenneth, the situation in group you are very clear,”, since cannot shunt, Eric also performance confident of , said: In short-term, I impossible to make to the management too in a big way adjust, therefore, for these years although you did in the new line is very splendid, but I do not have the means to make a more further adjustment to your position. I and Jeffrey their ditch passes, if you are willing to continue to keep the new line, the condition that I can give is, your following salary standard, based on basic salary, enjoys the new line Film Industry group overall 5% profit for the year to draw bonus. Moreover, you later no longer will receive also Jeffrey to control, directly is responsible for me.” 肯尼斯,集团内的情况你是很清楚的,”既然躲不开,艾瑞克也表现的很坦然,道:“短期内,我不可能对管理层做出太大调整,所以,虽然你这几年在新线做的很出色,但我没办法对你的职位进行更进一步的调整。我和杰弗瑞他们沟通过,如果你愿意继续留在新线,我能给出的条件是,你接下来的薪酬标准,在底薪的基础上,享有新线影业集团整体5%的年利润分红。另外,你以后也将不再受杰弗瑞辖制,直接对我个人负责。” As Firefly Group CEO, the Katzenberg salary contract in the basic salary foundation, enjoys the entire Firefly Group whole year 2% profits for the year to draw bonus. Surpasses the net profit computations of 3 billion USD according to Firefly Group at present every year, Katzenberg every year average salary will surpass 60 million USD. 作为萤火虫集团的CEO,卡森伯格的薪酬合约是在底薪基础上,享有整个萤火虫集团全年2%的年利润分红。按照萤火虫集团目前每年超过30亿美元的净利润计算,卡森伯格每年的平均薪酬都将超过6000万美元 The new line Film Industry amount of space occupied naturally is unable to compare with entire Firefly Group, although operating results very bright eye recent, but actually, new line Film Industry various earning data, only occupy entire Firefly Group about 15% as before, even if this year this quite good year's harvest, this data does not have over 20% actually. 新线影业的体量自然是无法与整个萤火虫集团相比的,虽然最近几年的经营业绩非常亮眼,但其实,新线影业的各种营收数据,依旧只占据整个萤火虫集团的15%左右,哪怕是今年这个比较好的年景,这一数据其实也没有超过20%。 However, Eric gives Kenneth Horne 5% new line Film Industry group profits for the year draws bonus every year, as before appears sincere. 不过,艾瑞克给出肯尼斯・霍恩每年5%的新线影业集团年利润分红,依旧显得诚意十足。 New line Film Industry can for the parent company contribution profit in 500 million USD about, 5% profits for the year draw bonus every year probably, quite in 25 million USD, this complete is the salary standards of Hollywood seven big Film Studio leaders. If, also will appear like the condition that this year the consecutively several dark horse works erupt, this digit will be higher than without doubt. 新线影业每年能够为母公司贡献的利润大概在5亿美元左右,5%的年利润分红,就相当于2500万美元,这已经完完全全是好莱坞七大制片厂掌门人的薪酬标准。如果以后还会出现像今年这样连续几部黑马作品爆发的状况,这一数字无疑会高出很多。 Gives the devil his due, Kenneth Horne has to think leaves Firefly Group. 平心而论,肯尼斯・霍恩并不是没有想过离开萤火虫集团 After all, although the treatment is rich, but governs a Firefly Group subsidiary company, in any event cannot compare to operate alone big Film Studio . Moreover, he is also clear, Firefly Group, he can further become the group Chairman possibility, in Robert under. He even can be the same with many group management, the obvious feeling leaves Robert is almost the Eric decided but not yet announced group next Chairman candidate, will be the future Katzenberg successor. 毕竟,虽然待遇丰厚,但只是掌管萤火虫集团旗下一家子公司,无论如何都比不上单独运营一家大制片厂,而且,他也清楚,萤火虫集团内部,他能够更进一步当上集团总裁的可能性,也远在罗伯特・艾格之下。他甚至能够和很多集团高管一样,明显感觉出罗伯特・艾格几乎就已经是艾瑞克内定的集团下一任总裁人选,甚至是将来卡森伯格的接班人。 However, but considers slightly, Kenneth Horne discovered that in the Hollywood current pattern, has not suited his destination. Steve the Bourne Stan is the television profession family background, but can also change job the industry connection close Comcast group, but he starts from the university graduation, has used all might in Hollywood this circle, therefore is very clear, left Hollywood, he is very difficult too big room. 但是,只是稍微考虑一番,肯尼斯・霍恩就发现,以好莱坞目前的格局,根本就没有适合他的去处。史蒂夫伯恩斯坦是电视行业出身,还可以跳槽去行业联系紧密的康卡斯特集团,但他从大学毕业开始,就一直在好莱坞这个圈子里摸爬滚打,因此很清楚,离开了好莱坞,他很难有太大施展空间。 As for Hollywood , the Firefly system has controlled seven big Film Studio four. Another three, the Time Warner internal clique standing in great numbers dispute is unceasing, his bystander changes job, under impedes in every way, is unable to show own ability. Universal Pictures at present by Michael Eisner controls firmly in the hand, he does not think step Michael Ovitz footsteps. As for Paramount, Redstone wants not to give him too to display the space to the entire Viacom intense control similarly. 至于好莱坞内部,萤火虫体系已经控制了七大制片厂的四家。另外三家,时代华纳内部派系林立纷争不断,他一个外人跳槽过去,在多方掣肘下,根本无法施展自己的才能。环球影业目前被迈克尔艾斯纳牢牢掌控在手中,他也不想步迈克尔奥维茨的后尘。至于派拉蒙,雷石东对整个维亚康姆强烈的控制欲同样不会给他太多发挥空间。 Perhaps, the Firefly system, he can also struggle the position of Columbia Film Studio member, he believes that if say, Eric will not have is too scruple, Bill Chanique cannot be the Firefly direct descendant management after all, he will want to control Columbia, Eric also may even love. 或许,萤火虫体系内部,他还可以争一下哥伦比亚电影公司一把手的位置,他相信如果自己提出来,艾瑞克并不会有太多迟疑,比尔・米查尼克毕竟不能算是萤火虫的嫡系高管,他想要过去掌控哥伦比亚,艾瑞克甚至还可能会喜闻乐见。 However, although in name as before is one of the seven big Film Studio, but also only then the fool will jump toward Columbia that mess. 但是,虽然名义上依旧是七大制片厂之一,但也只有傻子才会往哥伦比亚那个烂摊子里跳。 Must know, although is only the Firefly Group subsidiary company, but the new line Film Industry current all-round strength has gone far beyond Columbia Film Studio, naturally, the database scale and is in itself unable to compare in the Hollywood recessive status. But if makes two companies go on the market alone, Columbia Film Industry market value absolutely over 5 billion USD, new line Film Industry actually cannot break through 10 billion USD with ease. 要知道,虽然只是萤火虫集团的子公司,但新线影业目前的综合实力已经远远超过哥伦比亚电影公司,当然,片库规模和本身在好莱坞的隐性地位还是无法相比的。但如果让两家公司单独上市,哥伦比亚影业的市值绝对不会超过50亿美元,新线影业却可以轻松突破100亿美元 Then, except for keeping new line Film Industry, Kenneth Horne really cannot find out himself also to have other better choice. 那么,除了留在新线影业,肯尼斯・霍恩实在想不出自己还有其他更好的选择。 Salary condition that let alone, Eric pledges, absolutely is sincere. Although his concrete duty has not enhanced, but then he only needs to Eric individual the adjustment of report, was equal to mentioned him with the Katzenberg same level status. 更何况,艾瑞克开出的薪酬条件,也绝对算是诚意十足。他的具体职务虽然没有提高,但接下来他只需要向艾瑞克个人汇报的调整,也相当于把他提到了与卡森伯格同等的地位上。 Eric, I anticipated very much then can continue this work,” did intentionally to ponder the moment, Kenneth Huo Endao: But, I also hope that group can relax the movie-making type limit to new line Film Industry slightly, I thought that I am capable of trying to produce the movie greatly.” 艾瑞克,我很期待接下来能够继续这份工作,”故作思考了片刻,肯尼斯・霍恩道:“不过,我也希望集团能够稍微放开一些对新线影业的制片类型限制,我觉得我还是有能力尝试一下大制作影片的。” Although Eric displays in the salary and treatment unusual is generous, but involves the new line the basic management route issue, Eric actually does not plan to make concessions, said: Kenneth, this point I am impossible to promise you, you should also be able to see, in recent years, the movie-making strategy localization of new line is very successful. Moreover, like «Bad Boys» and «Rush Hour» these series, I will not make the limit in the manufacture budget of sequel to you. But in the basic operational strategy, I hopes that the new line can insist the current operation strategy.” 艾瑞克虽然在薪酬和待遇方面表现的非常慷慨,但涉及到新线的根本经营路线问题,艾瑞克却是不打算退让,道:“肯尼斯,这一点我不可能答应你,你也应该能够看到,这些年来,新线的这种制片策略定位是非常成功的。而且,像《绝地战警》、《尖峰时刻》这些系列,在续集的制作预算上我也不会对你们做出限制。但在根本的经营策略上,我希望新线能够一直坚持目前的运营策略。” Notes Kenneth Horne's disappointed expression, Eric has not planned to change the attention as before, but gives had already prepared well sweet jujube, said: But, Kenneth, you know that the Firefly system the scale in television service is getting more and more huge in recent years, the television program is only the producing and marketing by oneself words, is very difficult to present too many high-quality goods, therefore, I hope that the new line then can more step in the television program manufacture, is wired TV Network of ABC, FOX as well as several company provides the television program.” 注意到肯尼斯・霍恩失望的表情,艾瑞克依旧没有打算改变注意,但还是给出了一个早就准备好的‘甜枣’,道:“不过,肯尼斯,你知道的,萤火虫体系最近几年在电视业务上的规模越来越庞大,电视节目只是自产自销的话,很难出现太多精品,所以,我希望新线接下来能够更多地涉足电视节目制作,为ABC、FOX以及几家公司旗下的有线电视网提供电视节目。” New line Film Industry has the television production department actually, is only the scale has been very small, for these years the main energy of new line has also placed in the Film Industry service. 新线影业其实原本就有着电视制作部门,只是规模一直很小,这几年新线的主要精力也一直都放在电影业务上。 Heard Eric saying that Kenneth Horne also understands that this was Eric hopes the new line can become one of the Firefly system major television brands program suppliers, simultaneously stimulated the major television brands to carry on the benign competition, with the aim of producing more splendid television program. 听到艾瑞克这么说,肯尼斯・霍恩也明白,这是艾瑞克希望新线能够成为萤火虫体系旗下各大电视品牌的节目供应商之一,同时刺激各大电视品牌进行良性竞争,以便制作出更加出色的电视节目。 North America the scale of television program market and film market quite, but is in the middle of the close operation systems, very difficult such to be learned the specific data to the movie by the outside. 北美的电视节目市场与电影市场的规模相当,只是一直都处在封闭的运营体系当中,很难向电影那样被外界获悉具体数据。 Although has not made Eric relax the movie-making type limit to new line Film Industry, but has the support of Eric development television service, Kenneth Horne does not have the means to have many extravagant demands again. 虽然没有让艾瑞克放开对新线影业的制片类型限制,但得到艾瑞克发展电视业务的支持,肯尼斯・霍恩也没办法再有更多奢求。 Also chatted several, confirmed some specific details, Amy Adams comes up their lunch ends, Kenneth Horne then on own initiative changes at the topic the recent matter. 又聊了几句,确认了一些具体细节,艾米・亚当斯将两人的午餐端上来,肯尼斯・霍恩便主动将话题转向最近的事情上。 Without a doubt, this year is Oscar lunar year in which the last month has 29 days, so far, Hollywood has «Horse Language» and «Elizabeth» these two promulgation seasons is popular. Moreover, although the movie criticism reputation is very good, but I allow the person to understand in secret, the majority of institute appraisal committee does not regard as important to «Horse Language», «Elizabeth» attains the Oscar important award the possibility to be very big this year, I still am even thinking that can let «Ring» also attacks Oscar, like past 《Exorcist》 such.” “毫无疑问,今年又是一个奥斯卡小年,到目前为止,好莱坞只有《马语者》、《伊丽莎白》这两部颁奖季热门。而且,虽然影评口碑很不错,但我私下里让人了解过,大部分学院评委对《马语者》并不是太看重,《伊丽莎白》今年拿到奥斯卡重要奖项的可能性很大,我甚至还在想,能不能让《午夜凶铃》也冲击一下奥斯卡,就像当年的《驱魔人》那样。” Eric shakes the head to say with a smile: If «Ring» is North America Original Script, perhaps or the reorganization from the horror fiction of westerner, has the possibility. But it actually came from the RB horror fiction reorganization, you thought that institute these proud old man will settle on an essence to inlay the work of RB culture?” 艾瑞克摇头笑道:“如果《午夜凶铃》是北美原创剧本,或者改编自西方人的恐怖小说,或许还有可能。但它却是从RB恐怖小说改编而来的,你觉得学院那些骄傲的老头子们会看中一部内核里嵌着RB文化的作品吗?” „, I also know that this is unlikely.” Kenneth Horne smiled, obviously also has the ponder to this matter. “呵,我也知道这不太可能。”肯尼斯・霍恩笑了笑,显然也对这件事有过思考。 Eric continues saying: „, «Horse Language» means a lot to Brother Harvey, therefore, their readily giving up will definitely not let «Horse Language» competes for the Oscar best picture and other important awards the thought that when necessary, even if forcefully the public relations, they can do absolutely.” 艾瑞克继续道:“还有,《马语者》对哈维兄弟来说意味着很多事情,所以,他们肯定不会轻易放弃让《马语者》争夺奥斯卡最佳影片等重要奖项的念头,如果有必要,哪怕是强行公关,他们都绝对做得出来。”
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