HLS :: Volume #12

#1118: Shop day marketing


LNMTL needs user funding to survive Read More

Liuzhou newly-opened several garment shops, inside and outside state city, is almost well-known. 柳州新开了几家成衣铺子,州城内外,几乎人尽皆知。 This news broad of spreading range, was as good as six months Liuzhou provincial governor corruption to be grasped completely, or damaged a common people more than ten years of share of fierce bandit to be beheaded by the government authorities, well-known that in day of time, passed on. 此消息的流传范围之广,完全不亚于半年前柳州刺史贪腐被抓,亦或是祸害百姓十余年的一股悍匪被官府全都枭首,一天时间内,就传的人尽皆知。 Not all because of these newly-opened shops big of price reduction effort, unprecedented, the main reason, is the main street and small alley in city, propaganda battle formation that blots out the sky, everyone has not seen. 不全是因为这几家新开店铺的削价力度之大,前所未有,最主要的原因,是城内的大街小巷,那铺天盖地的宣传阵势,所有人都未曾见过。 The propaganda pamphlet of palm of the hand size, the Liuzhou common people are almost every. 巴掌大小的宣传单,柳州百姓几乎是人手一份。 Incessantly a point. 不止一分。 The after person of literacy reads through a circular, knows that this is the garment shop starts doing business entertains guests greatly, connects the price cut, half a month later, with 10% low prices, can buy the ready-made clothing and cloth, has seen the shop to promote sales price reduction, but without seeing the price reduction has truncated is so ruthless, 10% prices, what does this and give in vain to distinguish? 识字的人通读一遍传单之后,知道这是成衣铺子开业大酬宾,接连降价,半个月后,用10%的低价,就能买到成衣和布匹,见过店铺为了促销削价的,但是没有见过削价削的这么狠的,10%价格,这和白送有什么区别? It is not literate, takes the circular to ask others, understood the general meaning. 不识字的,拿着传单问问别人,也明白了大概意思。 After ascertaining, is thick puzzled and unbelievable. 问清楚了之后,就是浓浓的不解和难以置信。 Liu Family reduced the price couple days ago 10%, many people have thought profit, several shop bustling places, the guest of visit is continuous. 刘家前几天削价10%,就已经有很多人认为是占了便宜,几个店铺门庭若市,登门的客人络绎不绝。 These newly-opened shops, reduce the price to truncate may only remain 10%, the Liu Family preferential effort in comparison, is about ten times of disparities, appears some insufficiently to look. 这几家新开的铺子,削价削的可就只剩10%了,刘家的优惠力度与之相比,是近十倍的差距,就显得有些不够看。 Also does not need to be worried that the opposite party will deceive them, sureproof this above writes very clear, wants acrobatics that does that type first to rise in prices reduces prices again, the government authorities will not let off them. 也不用担心对方会欺骗他们,这上面白纸黑字写的十分清楚,想要搞那种先提价再降价的把戏,官府就不会放过他们。 Above the street, a female received the circular that some partner hands over, after looking, the pleasant surprise said: „The clothes of their family/home so will be several days later cheap, if true, may result in buys several!” 街道之上,一名女子接过某伙计递过来的传单,看了看之后,惊喜道:“过几天他们家的衣服这么便宜,如果是真的话,可得多买几件!” Her man is surprised the different way: Couple days ago just did not buy several, how also to buy?” 她身旁的男子诧异道:“前几天不是刚买了几件吗,怎么还买?” Females white his eyes, said: That is Liu Family, the Liu Family thing, can compare with Lin Family, has been hoping the shop of their family/home arrived at Liuzhou, the price was so cheap, did not buy does not buy white/in vain......” 女子白了他一眼,说道:“那是刘家的,刘家的东西,能和林家比吗,早就盼着她们家的铺子开到柳州了,价格还这么便宜,不买白不买……” The man hesitated the moment, asked: Buys so many clothes, put on coming?” 那男子踌躇了片刻,问道:“买那么多衣服,穿的过来吗?” I am a woman, how the woman bought several pretty clothes, how?” The female visits him, discontented say/way: Said again, I buy many clothes, hasn't put on to you looks?” “我是女人啊,女人买几件漂亮衣服怎么了,怎么了?”那女子看着他,不满道:“再说了,我买再多的衣服,还不是穿给你看的?” I......” “我……” My what I, the scholar, this account does not calculate thanks to you, buys Liu Family clothes, suffices to buy Lin Family two ten, but also without the attractiveness of Lin Family, my time bought, this year one year does not need to buy, you calculate how much money can save for you?” “我什么我,亏你还是读书人,连这笔账都不会算,买刘家的一件衣服,够买林家的两件十件,还没有林家的漂亮,我这次买了,今年一年都不用买了,你算算,能够为你省多少钱?” I......” “我……” „Didn't my what I, love me?” “我什么我,是不是不爱我了?” „It is not......” “不是……” You do not buy for me the clothes, you really did not love me, where seductress you liked on......” “你连衣服都不给我买,你果然是不爱我了,你是不是喜欢上哪里狐狸精……” That buys......” “那就买吧……” Man long sighing, Lin Family Lin Family, the Lin Family underwear, the Lin Family perfume scented soap, the Lin Family garment cotton material, he paints the money of laboriously selling, all gave Lin Family...... 男子悠悠的叹了口气,林家林家,林家的内衣,林家的香水香皂,林家的成衣布料,他辛辛苦苦作画卖的钱,全都送给林家了…… Is good because of own wife, although spent fiercely a point, but spoke always turns out as said that said that this year does not buy, this year will not buy again...... 好在自家的娘子虽然花钱厉害了一点,但是说话从来算话,说今年不买,今年就绝不会再买…… But, is only left over this year probably for two months...... 可是,今年好像只剩下两个月了啊…… ...... …… The Lin Family garment shop has not been open for business, then attracted the attention of countless person, regardless of the time being many people will patronize, at least, several small shops, can cause such stir , the first time was in history. 林家的成衣铺子还未开张,便吸引住了无数人的眼球,姑且不论有多少人会光顾,至少,几间小小的店铺,能引起如此的轰动,也是有史以来第一次了。 The shop starts doing business first day, the partner storekeepers in several shops await eagerly, few guests. 店铺开业第一天,几间铺子的伙计掌柜望眼欲穿,也没有几位客人。 Some people come to watch, was asking them to reduce the price mostly half a month later 90% real, is willing to purchase truly, did not have. 有人前来观看,也大都是问他们半个月后削价90%是不是真的,真正愿意购买的,一个都没有。 Initially Liu Family reduced the price 10% times, the threshold of shop was stepped on quickly rottenly, now they and Liu Family similar price, is actually infrequently visited, two relativities, are really feeling sad. 当初刘家削价10%的时候,店铺的门槛都快被人踩烂了,现在他们和刘家同样的价格,却是门可罗雀,两相对比,实在是让人心酸。 Customer anticipation anything......” saw that some people come , a partner quickly moves forward to meet somebody. “客官看点什么……”见到有人进来,一名伙计急忙迎上去。 Hears your shop, half a month later reduced the price 90%?” That person looks at the partner, asking of question: „?” “听说你们铺子,半个月后削价90%?”那人看着伙计,质疑的问道:“是不是真的?” Absolutely true!” On the partner face shows the smile, asked: „Does customer want to look at the clothes?” “千真万确!”那伙计脸上露出笑容,问道:“客官要看衣服吗?” What looks at to look?” That person stared his one eyes, said: Spends the money of nine clothes to buy clothes, you thought that I am very stupid, why didn't I come half a month later?” “看什么看?”那人瞪了他一眼,说道:“花九件衣服的钱买一件衣服,你觉得我很蠢吗,我为什么不半个月后再来?” Customer walks slowly.” Looks that guest departs, on the face of partner reveals the politeness and does not lose the awkward smile. “客官慢走。”看着那客人离去,伙计的脸上露出礼貌而又不失尴尬的微笑。 Ended......” him to arrive at an effective front, said: They, if came half a month later, we owed......” “完了……”他走到一名管事面前,说道:“他们如果都半个月后再来,我们就亏死了……” Although that manager in heart also disturbed to the extreme, spoke the comfort saying: This is first day, must believe the young lady......” 那管事虽然心中也忐忑到了极点,还是出言安慰道:“这才是第一天,要相信小姐……” Next day. 第二天。 In the shop all clothes 20% discount, entered the guest in shop more , no one yesterday are still willing to purchase. 铺子里面所有的衣服八折,进店的客人比昨天多了一些,仍然没有人愿意购买。 Third day, fourth day. 第三天,第四天。 All clothes cloth 30% discount sells, entered the guest in shop more , there is a small number of people willing to purchase, but also was only a few, several shops added to sell more than ten. 所有衣服布匹七折出售,进店的客人更多了,也有少数人愿意购买,但也只是少数,几个店铺加起来不过卖出去十余件。 Liu Family. 刘家 Ha haha......” Liu Luo cannot bear laugh, the past few days, he has been paying attention to the situation in Lin Family shop, regarding there situation, again also clearly. “哈哈哈……”刘洛忍不住哈哈大笑,这几天,他一直在关注林家店铺的事态,对于那里的情况,再也清楚不过。 Liu Family main business is the silk fabrics cotton material business, he very clear profit, once the price reduction surpasses 50%, is the business that compensates steadily does not gain, sold are more, compensates many, what they gain, gains to call? 刘家主营的便是绸缎布料生意,他非常清楚这其中的利润,一旦削价超过50%,就是稳赔不赚的生意,卖的越多,赔得越多,他们赚什么,赚个吆喝吗? To study the Liu Family method, actually attempts something beyond one's ability and fail, so long as he waits for Lin Family to become the joke of Liuzhou on the line. 想要学刘家的方法,却画虎不成反类犬,他只要等着林家成为柳州的笑话就行。 When the time comes, he must have a look but actually, how that is Lin Wanru arrogant in his front? 到时候,他倒要看看,那林婉如还怎么在他的面前傲慢? Liu Luoxiao happiness, show was about to cry. 刘洛笑的开心,秀儿都快哭了。 What to do......” her anxious runs around in circles in the courtyard, this fourth day, entered the person in shop to be getting more and more, person actually few that is willing to buy , the price declines this way, we will be in arrears! “怎么办啊……”她急的在院子里团团转,这都第四天了,进店的人越来越多,愿意买的人却没有几个,再这样下去,价格一路下调,我们会亏钱的! In Li Duan lifts two candied fruits to run over, gives her one, said: „The show elder sister, no rush, this candied fruit eats to you......” 李端手里举着两个糖葫芦跑过来,递给她一个,说道:“秀儿姐,别着急,这个糖葫芦给你吃……” Show does not have the thoughts to eat the candied fruit, gave back to Li Duan, Li Duan cannot eat two, puts out a hand to hand over, Auntie Lin, gives you......” 秀儿没心思吃糖葫芦,又还给了李端,李端不能吃两个,又伸手递出来,“林姨,给你吧……” Thanks Duan'er.” Lin Wanru has not refused, to receive the candied fruit actually, bit one gently, looks at show, said: Do not worry, when you will look tomorrow again knew......” “谢谢端儿。”林婉如倒是没有拒绝,接过糖葫芦,轻轻的咬了一口,看着秀儿,说道:“别担心,等到明天你再看就知道了……” Li Yi knows, some people understand oneself. 李易就知道,还是有人懂自己的。 The 40% discount is actually a critical point, this has had the proof in the later generation. 六折其实是一个临界点,这在后世已经有过证明。 Was not everyone has the patience to wait till half a month later, the price that folded seems like seduced very much, but actually before then, probably when five 40% discount, all cargos will be sold out. 不是所有人都有耐心等到半个月以后,一折的价格看起来很诱惑,但其实在这之前,大概在五六折的时候,所有的货物就会被抢购一空。 Even, has to snatch spatially, is business decides. 甚至于,到底有没有抢空,也是商家自己说了算。 At that time, Lin Family had opened the market in Liuzhou rapidly, once for a while with some marketing means that Lin Family ate the meat, Liu Family and other families, only then drank the share of soup. 那时候,林家已经在柳州迅速的打开了市场,再时不时的用一些营销手段,林家吃肉,刘家等家族,就只有喝汤的份了。 Initially in Fengzhou, the related these methods, he has trained Young Lady Lin. 当初在丰州的时候,有关这些手段,他早就已经调教过林姑娘了。 Recently how if were not she were busy with the Rúyì study becomes attractive, did not begin with oneself, she can thorough playing dead Liu Family. 如果不是她最近忙着和如意学怎么变漂亮,根本不用自己动手,她就能彻底的玩死刘家 Relatively speaking, this time he teaches show the method, is very temperate. 相比而言,这次他教秀儿的手段,已经是很温和了。 A Lin Family ready-made clothing shop, two females walk from the shop. 林家一处成衣铺子,两名女子从店铺内走出来。 The left female then looked at one, said: That wrap/sets keeps the immortal skirt, was really attractive, when 50% discount time, I must buy it......” 左边一名女子回头看了一眼,说道:“那套留仙裙,真是太漂亮了,等到五折的时候,我一定要把它买下来……” Right that female hearing this, said with a smile: Happen, I also settled on one set, two days later, on the 50% discount, can buy two sets differently, we came on that day again......” 右边那名女子闻言,笑道:“正好,我也看中了一套,两天以后,就五折了,可以买两套不一样的,我们那天再来……” Good!” “好啊!” That settled!” “那就这么说定了!” ...... …… Next day, Lin Family in Liuzhou all ready-made clothing shops, all cargos, same 40% discount. 第二天,林家在柳州所有成衣店铺,所有货物,一律六折。 In the morning, weather slightly bright, two female once again meet in the shop entrance. 清早,天色微亮,两名女子再次在店铺门口相遇。 A person looked at the opposite party, said: Does not reach an agreement, the day after tomorrow will come together?” 一人看了看对方,说道:“不是说好,后天一起来吗?” Another person looks awkwardly: I am come to see......” 另一人面露尴尬:“我就是来看看……” That person silent moment, asked: You do not want to snatch that wrap/sets to keep the immortal skirt with me, I saw you to look yesterday very for a long time......” 那人沉默了片刻,问道:“你不会是想和我抢那套留仙裙吧,我昨天见你看了很久……” Another person is discontented saying: What your, who first snatches to calculate whose!” 另一人不满道:“什么你的,谁先抢到算谁的!” ...... …… After two people, the crowded crowd has stopped up the entire street. 两人身后,拥挤人群已经堵塞了整条街道。 Opens the door , had not opened the door!” “开门啊,都什么时候了,还不开门!” Yes, how to do business!” “就是,怎么做生意的!” ...... …… Some people cannot bear go forward, patted knocking at the door fiercely: Opens the door, opens the door quickly!” 有人忍不住上前,猛地拍了拍门:“开门,快开门!” A partner is having the long yawn, will spread the gate to open a slit, when opens eyes, the whole person looks at dumbly same place. 一名伙计打着长长的哈欠,将铺门打开一条缝隙,睁开眼时,整个人呆立原地。 The next quarter, he closing the door without hesitation, looks panic-stricken, yelled: Storekeeper, is not good, was the big deal, some people must smash our shops!” 8) 下一刻,他就毫不犹豫的关上门,面露惊恐,大叫道:“掌柜的,不好了,出大事了,有人要砸我们的铺子!”八)
To display comments and comment, click at the button