How does the big company ambush the small company to do generally? 大公司一般狙击小公司怎么做？ Ambushes on the channel. 一个就是在渠道上进行狙击。 Vistam. The Li Si's first thinking means exert pressure on Mara Supermarket. 威斯坦.李斯第一个想到的办法就是向玛拉超市施压。 Because the mountain beer only goes on the market in Mara Supermarket now. 因为现在大山啤酒就只在玛拉超市上市。 Therefore the operation is very simple, supplying goods the price reduces, to trade the support of Mara Supermarket. 所以操作很简单,就是将供货的价格降低,以换来玛拉超市的支持。 Meanwhile, vague expressed the threat, if Mara Supermarket did not coordinate, then their happy Yuan beer on enhancement goods supply price. 同时,再隐晦的表示威胁,如果玛拉超市不配合的话,那么他们喜元啤酒就提高供货价格。 Vistam. Li Si thought that Mara Supermarket should understand how to choose. 威斯坦.李斯觉得玛拉超市应该懂得如何选择。 After all the influence and scale of happy Yuan beer, are not the mountain beer can compare. 毕竟喜元啤酒的影响和规模,都不是大山啤酒能够比拟的。 Naturally, this matter cannot publicize, once is public, then the happy Yuan beer provides the unfair competition, was similar the past 3 q war. 当然了,这种事是不能公开的,一旦公开,那么喜元啤酒就构成不正当竞争,就类似当年的3q大战。 Vistam. Li Si received the reply, without arriving for 20 minutes has been replied. 威斯坦.李斯收到了回复,没到二十分钟就得到回复。 Vistam. Li Si heart one happy, it seems like Mara Supermarket attaches great importance to the happy Yuan beer, replied his request quickly. 威斯坦.李斯心头一喜,看来玛拉超市对喜元啤酒还是非常重视的,这么快就回复了他的要求。 Those but who make him not think, Mara Supermarket rejected Vistam with stern words. Li Si's request. 可是让他没想到的是,玛拉超市严词拒绝了威斯坦.李斯的要求。 Moreover declared, is going to further verify to investigate the happy Yuan beer, has the qualifications in the Mara Supermarket on the shelf. 而且还宣称,将要进一步的审核调查喜元啤酒,是否有资格在玛拉超市上架。 Vistam. Li Si first is furious, but is quick he to respond. 威斯坦.李斯先是怒不可遏,可是很快他就反应过来。 They and Mara Supermarket are not on the relations of low rank, Mara Supermarket are very important channels. 他们和玛拉超市并不是上下级的关系,玛拉超市可是非常重要的渠道。 If the Mara Supermarket bottom carriage happy Yuan beer, in the sales volume regarding happy Yuan beer short-term may not have anything to affect. 如果玛拉超市下架喜元啤酒,对于喜元啤酒短期内的销量可能不会有什么影响。 But once the matter exposes, then the media and consumer, and even the competitor will drum up support, stabs the happy Yuan beer. 可是一旦事情曝光,那么媒体和消费者,乃至竞争对手都会造势,对喜元啤酒进行中伤。 Mara Supermarket why bottom carriage happy Yuan beer? 玛拉超市为什么下架喜元啤酒？ Is what quality problem because the happy Yuan beer does have? 是因为喜元啤酒存在什么质量问题？ Said the happy Yuan beer is unworthy of the name? 还是说喜元啤酒名不副实？ The channel side of Mara Supermarket very important wines product, is also having very big right to speak. 玛拉超市可是非常重要的酒类产品的渠道方,同时也掌握着非常大的话语权。 Thinks of here Vistam. Li Si starts to break into sweat. 想到这里威斯坦.李斯就开始冒冷汗。 Oneself were too muddled, unexpectedly does this matter, if he transmitted to the Mara Supermarket mail before is publicized, then he can only take the blame and resign this road. 自己太糊涂了,居然做这种事,如果之前他发送给玛拉超市的邮件被公开的话,那么他就只能引咎辞职这条路了。 Just like Vistam. Li Si worries about such, this mail gave Chen Zhao quickly. 正如威斯坦.李斯的担忧那样,这份邮件很快就送给了陈曌。 The Winnip brain also does not have the water penetration, the friend or stranger has other truth she naturally to understand. 惠妮普脑子又没有进水,亲疏有别的道理她当然懂。 First did not say that Chen Zhao and her daughter are anything relate. 先不说陈曌和她女儿是什么关系。 Said only effect of Chen Zhao on Mara Supermarket, makes her make the choice sufficiently. 单说陈曌对玛拉超市的影响,就足以让她做出选择。 Happy Yuan beer not unrecommendable, although happy Yuan beer international first-tier brand. 喜元啤酒并非不可取的的,喜元啤酒虽说是国际一线品牌。 But beer brand of happy Yuan beer not that rule level. 可是喜元啤酒并非那种统治级的啤酒品牌。 In fact so far, but also does not have any beer brand dares to say oneself have the rule level. 事实上到目前为止,还没有任何啤酒品牌敢说自己具有着统治级。 This also created, even the Mara Supermarket happy Yuan beer, the consumer will not have chosen other brands the beer, will not say that the happy Yuan beer has not bought. 这也造成了,即便玛拉超市没有喜元啤酒,消费者也会选择其他品牌的啤酒,不会说没有喜元啤酒就不买。 But Mara Supermarket actually needs the mountain beer. 可是玛拉超市却非常需要大山啤酒。 Even if the mountain beer sells the list to rank the sixth on the beer day of California at present, is highest one in Mara Supermarket all beer brands. 即便目前大山啤酒在加州的啤酒日销榜排名第六名,可是在玛拉超市所有啤酒品牌中最高的一种。 The mountain beer not in other supermarket and channel side on the shelf, this limited the development of mountain beer. 大山啤酒没有在其他超市和渠道方上架,这限制了大山啤酒的发展。 However this is related with the output of mountain beer. 不过这与大山啤酒的产量有关。 Once the output of mountain beer comes up, a large area of shop goods, then definitely is capable of competing with the entire California sales volume first place. 一旦大山啤酒的产量上去,更大面积的铺货,那么绝对有能力竞争全加州销量榜首。 Top official Vistam of laughable happy Yuan beer. Li Si wants to threaten Mara Supermarket by this unexpectedly. 可笑喜元啤酒的总负责人威斯坦.李斯居然想以此来威胁玛拉超市。 Was ranked the fifth brand in the Mara Supermarket day sales volume, unexpectedly to raise the goods supply price to threaten, requests the bottom carriage supermarket beer brand ranked the first, this is not cracking a joke. 在玛拉超市的日销量排行第五名的品牌,居然以提高供货价格来威胁,要求下架超市排名第一的啤酒品牌,这不是在开玩笑吗。 The importance of mountain beer to Mara Supermarket can be imagined. 大山啤酒对玛拉超市的重要性可想而知。 Also has very vital significance to Winnip to the entire America supermarket layout in the future. 也对惠妮普将来对全美超市布局有着非常重要的意义。 In the future Mara Supermarket in the entire America layout, other supermarkets does not have the mountain beer, but Mara Supermarket has, then the customer has a bigger possibility to come Mara Supermarket. 将来玛拉超市在全美布局,其他超市没有大山啤酒,而玛拉超市有,那么顾客有更大的可能性来玛拉超市。 Winnip is certainly glad to cast to construct more intimate alliance with Chen Zhao. 惠妮普当然更乐意和陈曌铸建更为亲近的联盟关系。 Therefore she Vistam. Li Si issues her mail, forwards to Chen Zhao, is the matter in reason. 所以她把威斯坦.李斯发给她的邮件,转给陈曌,也是情理之中的事情。 After Chen Zhao reads the letter, gives Denver to telephone. 陈曌看完信件后,就给丹佛打了个电话。 „Denver mister, I have a mail, you look, has a look whether can use on.” “丹佛先生,我有个邮件,你看一下,看看是否能够利用的上。” Denver receives the Chen Zhao round the mail, carefully looked, on the face was pleasantly surprised. 丹佛接到陈曌发过来的邮件,仔细看了一遍,脸上又惊又喜。 „Is this Mara Supermarket gives you?” Denver curious asking. “这是玛拉超市给你的？”丹佛好奇的问道。 „Un, you looked that this letter is useful?” “嗯,你看这个信件有用吗？” „Having, but is not now.” Denver said. “有,不过不是现在。”丹佛说道。 „Why?” “为什么？” „Mr. Chen, grasps the sign in hand compared with hit to have the effect directly.” Denver said with a smile. “陈先生,握在手里的牌比直接打出来更有效果。”丹佛笑着说道。 As own partner, Denver is glad to give Chen Zhao to attend class very much. 作为自己的合伙人,丹佛很乐意给陈曌上课。 „It looks like the nuclear weapon?” “就像是核武器吗？” „Right, right.” Denver said with a smile: „I understand Vistam very much. Li Si, he was my once subordinate, his ability had, but he was not that type can for the company interests but the person of self-sacrifice, this person was very easy to be used by us.” “对,没错。”丹佛笑着说道:“我很了解威斯坦.李斯这个人,他是我曾经的部下,他本身的才能是有的,可是他不是那种能够为了公司利益而自我牺牲的人,这种人很容易被我们利用到。” „Good, this matter I do not meddle, according to our beforehand agreements, you can obtain 5 stocks, when you have free time, can come to sign this document.” “好吧,这件事我就不插手了,按照我们之前的约定,你可以获得五的股份,你什么时候有空,可以过来签署这份文件。” This stock is not gives for nothing, Denver also needs to disburse money enough to buy. 这股份不是白给的,丹佛同样需要出钱够买。 This is the legitimate sell stock, deferred to the day sales volume to exceed 250,000 cans of sales volumes at present, the years sales volume almost can 400 million US dollars, the net profit be possible over 50 million US dollars, then the market estimate value at least can 500 million US dollars. 这属于合法出售股份,就按照目前日销量超过二十五万罐的销量来说,年销售额差不多能到四亿美元,纯利润有可能超过五千万美元,那么市场估值至少能到五亿美元。 5 stocks, is 25 million US dollars. 五的股份,也就是两千五百万美元。 Chen Zhao impossible baseless sees somebody off 2-3 thousands of US dollars directly, even if this person is his partner. 陈曌不可能凭空的把2-3千万美元直接送人,哪怕这个人是他的合作伙伴。 Even if Denver cannot spend this sum of money, he will still adopt oneself way to collect the fund purchase. 丹佛即便拿不出这笔钱,他也会通过自己的方式筹集资金购买。 „Mr. Chen, except for these 5 stocks, I hopes in the future, I can also obtain more stocks.” “陈先生,除了这五的股份,我希望在未来,我还能够获得更多的股份。” „Most not over 20.” Chen Zhao gave own bottom line. “最多不会超过20。”陈曌给出了自己的底线。 At the same time, must receive the heart of Denver, then must give his enough benefit. 一方面,要收丹佛的心,那么就必须给他足够的利益。 Denver these days methods, Chen Zhao also came clearly into view, the first-day sales volume was about 10,000 cans, less than 20 days, with the efforts of Denver, rose 250,000 cans, although own beer quality there, was the ability of Denver is also undeniable. 丹佛这些日子的手段,陈曌也是历历在目,首日的销量不过一万罐,不到二十天的时间,在丹佛的努力下,上升到了二十五万罐,虽说自己的啤酒品质在那里,可是丹佛的能力也是不容置疑的。 20 stocks, enough let Denver and mountain beer tie up together. 20的股份,足够让丹佛和大山啤酒捆绑在一起。 „Moreover, I a little must state to you, the mountain beer will not go on the market, if you want to make money through the stock, perhaps you will be disappointed.” Chen Zhao said. “另外,我有一点要向你声明,大山啤酒是不会上市的,如果你想通过股份赚钱的话,恐怕你会失望。”陈曌说道。 „I knew.” Denver understands the meaning of Chen Zhao. “我知道了。”丹佛明白陈曌的意思。 The listing could gain one wave greatly, making the mountain beer the estimate value rise one wave, but these are the fictitious wealth, does not represent the true value. 上市也许能够大赚一波,让大山啤酒的估值上升一波,可是那些都是虚拟财富,不代表真正的价值。 But as a high profit industry, no matter Chen Zhao or Denver, actually favor depending upon the stock are drawing bonus, rather than the dependence stock price comes the pull-up own wealth. 而作为一个高盈利产业,不管是陈曌还是丹佛,其实都倾向于依靠着股份分红,而不是依靠股价来拉升自己的财富。