„The thing that only thenno onewantsneedsto reduce prices, regardless ofpreciousthingpricehigh, will never lackfor the customer who shepays. As forthesethought that pricenot very friendlycustomer, thatisbecausefrom the beginning the Dark Bluelocalizationcustomergroupis notthey, seeminglyordinary the pricein the localizationcustomer group, to them is enemyokay, this does not have the meanswell distributedissue.”Magcarried the teacupto sipone, looks atGloriasaid with a smile: „Youthought that Mamy Restaurantdoes needto reduce prices?”
“只有没人要的东西才需要降价,珍贵的东西无论价格有多高,永远都不缺为她买单的顾客。至于那些觉得价格不太友好的顾客,那是因为从一开始黛蓝的定位顾客群就不是她们,在定位顾客群体中看似普通的价格,对他们来说便是不友好的,这是没有办法调和的问题。”麦格端起茶杯抿了一口,看着歌洛璃娅微笑道:“你觉得麦米餐厅需要降价吗?”„foodsodelicious that Mister Magmakes, and has the marvelouseffect, inChaos City, evenisNolan continentotherplacescannot eat, howsuchpriceneedsto fall.”Gloriashakes the headhastily.
“麦格先生做的食物如此美味,而且有着奇妙的功效,在混乱之城,甚至是诺兰大陆上的其他地方都吃不到,这样的价格又怎么需要降呢。”歌洛璃娅连忙摇头。Magsaid with a smile: „ Dark Blueactually is also the similartruth, the uniquenoveldesign, breaksmatching colors of fixed thought that and veryspecializedmanufacture, thesethingsarein the market are very scarce, is the Dark Bluedistinctive quality.麦格微笑道:“黛蓝其实也是同样的道理,别致新颖的款式,打破固定思维的配色,以及非常专业的制作,这些东西都是市场上十分稀缺的,也是黛蓝的独特性。LeavesDark Blue, theycannot buy the naturalcharmingwindproof coat, cannot buy the softcomfortabledown clothing, cannot buythatcharmingversion and design, thisispeoplehounds the Dark Bluereason. ”
离开黛蓝,他们买不到潇洒帅气的风衣,买不到柔软舒适的羽绒服,买不到那帅气的版型与设计,这才是人们追捧黛蓝的原因。”Glorialooking pensive, after a while, somewhatworries saying: „But the design of clothes is imitatedveryeasily, the cotton material that weuseis not difficultto obtainin the market, ifthere areothertailorsto imitateduplicate/restorescarves, and conducts the price cut, whetherwill have the impact on Dark Blue?”歌洛璃娅若有所思,过了一会,又是有些担忧道:“但衣服的款式是十分容易被模仿的,我们所用的布料在市场上也并不难获得,如果有其他的裁缝师傅模仿复刻,并进行降价的话,是否会对黛蓝造成冲击呢?”
„ After actually the popularity of luxury goodsis the certain extent, the soaringpriceis notbecauseitisverypracticalandprettyclothes, butis onlybecauseitis representingthisbrand.
“其实奢侈品的知名度达到一定程度之后,高昂的价格并不是因为它是一件非常实用且漂亮的衣服,而只是因为它代表着这个品牌。
Before this is also me, madeyoubuild a highextravagantbrandDark Blue the reason, the imitationfell the low gradeeventually, againresembles that even ifmade, theserichwomenstilltoput ontallFanghuowill be the shames, butwill not switch the arms of mocker.
这也是我之前让你将黛蓝塑造成一个高奢品牌的缘故,模仿终究落了下乘,就算做的再像,那些有钱的女人也会为穿高仿货为耻,而不会转投模仿者的怀抱。Buttarget audience that theseimitate the low-costcargohigh, thatcrowd of the crowd that clothes that cannot affordDark Blue, theywearswhatclothes, will not createtoDark Blueaffectsslightly.
而那些高仿低价货物的目标人群,正是那群买不起黛蓝的衣服的人群,她们穿什么衣服,并不会对黛蓝造成丝毫影响。On the contrary, whensome of themperson, discovered after the trueupper society peopleonlyput onDark Blue, but alsomeets the abstemious, doing everything possiblealsohadquality goodsDark Bluebyoneself, is equal to the Dark Blueinvisiblecustomer.
相反,当她们当中的一部分人,发现真正的上层人士只穿黛蓝之后,还会缩衣节食,想尽办法让自己也拥有一件正品的黛蓝,等于是黛蓝的隐形客户。Butnew product that promotesunceasingly, is the Dark Bluecore competitiveness, so long ascanguide the tidal current, thatDark Bluethencanstand erectnotbut actually. ” Magsaid.
而不断推出的新品,则是黛蓝的核心竞争力,只要能够一直引导潮流,那黛蓝便能屹立不倒。”麦格道。„Highextravagant...... tallFang?”Gloriafrownedslightly, thoughtfor a long time, the visionpure brightness, looks atMagto saygradually: „Iunderstood, the elegant styleandhigh-quality goodsis the direction that Dark Blueshouldconcentrate on, thishas been ableto bring the enormousmarket and richrewardforDark Blue, should notthinkmadeallmoney.”
“高奢……高仿?”歌洛璃娅微微蹙眉,思索了许久,目光渐渐清明,看着麦格道:“我懂了,高格调与精品化才是黛蓝应该专注的方向,这已经能够为黛蓝带来极大的市场和丰厚的酬劳,不应该想着把所有的钱都赚了。”„Yes, but the low-and-middleclothing is actually a more giantmarket, ifcanachieve the efficientmass production, reduces the cost of single unitclothes, covers the low-and-middlemarket, the wealth that thiscanskidcannot imagine. Naturally, ifmustdothismatter, thatmustseparatewithDark Blue, sets upbrandsormanybrands, concentrates onoperates the domains of differentprice.”Maglooks atGloria saying: „ThisaspectIalsosomeconsideredrecentlyagain,does not knowGloriayoudo have the interestparticipation?”
“是的,不过中低端服装其实是一个更加巨大的市场,如果能够做到高效的批量生产,降低单件衣服的成本,将中低端市场覆盖,这能够撬动的财富是不可想象的。当然,如果要做这件事,那就必须与黛蓝割裂,重新设立一个品牌或是多个品牌,专注于不同价位的领域去运作。”麦格看着歌洛璃娅道:“这方面我最近也有再考虑,不知道歌洛璃娅你有没有兴趣参与?”„Does Mister Magwantto change professions?”SomeGloriasurpriselooks atMag, beforeMagparticipated in the Dark Bluecostume designlink, butlistenswhat he meant was thatto planto cut intoto the racetrack that the clothingmanufacturesnowdirectly.
“麦格先生想转行吗?”歌洛璃娅有些诧异的看着麦格,之前麦格只是参与黛蓝的服装设计环节,但现在听他的意思是打算直接切入到服装制作的赛道。„WhatactuallyIam interestediscooking and costume design, ifcanlook foronein the partner who in the operationcanbe responsible, naturallyisbest, thereforemyfirstthought ofyou.”Maglooks atGloriasaid with a smile, in the facial expressionis passing the trust and anticipation.
“其实我更感兴趣的是做菜和服装设计,如果能够找一位在经营上能够负责的伙伴,自然是最好的,所以我第一个就想到了你。”麦格看着歌洛璃娅微笑道,神情中透着信任与期待。Veryhas been happywith the cooperation of Gloria, moreoverMagsaw the makings of business leaderonherbody, so long asgiveshersometime and opportunities, canbecome the corporate behemoth that assumes sole responsibility for an important taskabsolutely, butwhatheis more suitableto dois the role of angelinvestor.
和歌洛璃娅的合作一直都十分愉快,而且麦格在她的身上看到了商业领袖的气质,只要给她一些时间和机会,绝对能够成为独当一面的商界巨擘,而他更适合做的是天使投资人的角色。„First does think ofme?”Glorialooks atMag, the vision to thatgentlesmile, bottom of the hearttremblesslightly, the cheekwas redderseveralpoints, the soundalsosomewhattrembled saying: „Whatyou...... do youhaveto plan?”
“第一个想到我吗?”歌洛璃娅看着麦格,目光对上那温柔的笑容,心尖儿微微一颤,脸蛋更红了几分,声音也是有些打颤道:“您……您有什么计划吗?”Magnods saying: „ Iconstructedreeling threadFactoryincityBeitoua while ago, has begun the production, with the aid ofnew-stylereeling threadmachine, the reeling threadefficiencypromotesenormously, recentlywas planningthrowsin the city northagainconstructsweavingFactoryandclothingFactory.麦格点点头道:“我前段时间在城北投建了一座纺纱工厂,已经投入生产,借助新式纺纱机器,纺纱效率极大提升,最近正打算在城北再投建一座织布工厂和一座制衣工厂。What the clothingFactoryaspectIplanto manufactureis the low-and-middleclothing of batching, target audiencefor the largestpeoples of low-and medium-income, makingthembe ableto put on the qualityto be fine, butlow-pricedclothing.
制衣工厂方面我打算制作的是批量化的中低端服装,目标人群为数量最多的中低收入人群,让他们能够穿上质量优良,但价格低廉的服装。But the clothingis an aspect, howto manufacture the okayclothesto sell, establishesissue that a coverageenoughbroadchannelisIurgentlysolvesat present. Iknow that the clothindustry of Moreton familyoncebest-sellingNolan continent, thisindustryshouldrunbyyounow, thereforeIwantto know whether cancooperateinchannel, sells on consignment my clothes of Factoryproductionthroughyourchannels. ”
但制衣是一方面,如何将制作好的衣服销售出去,建立起一条覆盖面足够广的渠道是我目前急需解决的问题。我知道莫尔顿家族的布帛产业曾经畅销诺兰大陆,现在这个产业应该由你掌管,所以我想知道是否可以在渠道方面进行合作,通过你们的渠道来承销我的工厂生产的衣服。”„Sells on consignmentbyourchannels?”Gloriagawked.
“由我们的渠道来承销吗?”歌洛璃娅愣了一下。„Has the issue?”
“有问题吗?”„...... It is not......”Gloriashakes the head, thensaid: „This morning my grandfatherjustgaveme the clothindustry of familycompletely, andgavemethreemonths, makingmeinnovate the entireindustry, including the simplechannel, the conformityindustry, makingitstop the loss, Itodayanothergoal, wantsto consult your issue.”
“不……不是……”歌洛璃娅摇头,然后道:“今天早上我祖父刚刚将家族的布帛产业全部交给我,并且给了我三个月的时间,让我对整个产业进行革新,包括精简渠道,整合产业,让它停止继续亏损,我今天来的另一个目的,就是想请教您这个问题。”Maghearing thisalsostares, thisalso is really comesskillfully, slightly a thinking saying: „If so, Isuggested that youcanclose down the manufacturinglink that above the industry chainloses money, the strengtheneddistribution channel, makesretailing of ourFactoryspecially. According tomyplan, ourFactorywill be in the mass productionstageonemonthlater, canprovide the enormous amount the end productclothes, so long asretailswithon, shouldbe ableto bring the goodincometoyou.”麦格闻言也是一愣,这还真是来得巧,略一思索道:“如果是这样的话,我建议你可以关停产业链上方亏损的生产制造环节,强化分销渠道,专做我们工厂的分销。按照我的计划,我们的工厂在一个月后将进入量产阶段,可以提供数量可观的成品衣服,只要分销跟的上,应该能够给你带来不错的收益。”„Good, after Igo back, startsto dothismatter.”Glorianods.
“好,我回去之后就开始着手做这件事。”歌洛璃娅点头。„Shouldn't youquestion?”Magaskedwith a smile.
“你不应该质疑一下吗?”麦格笑着反问道。„IbelieveMister Mag, moreoverIthink that thisindeedis a verybroadmarket, Mister Magcantrustme, andgivesmesuchopportunity, but alsothere arewhatis goodto question.”Gloriasmilesto say.
“我相信麦格先生,而且我认为这的确是一个非常广阔的市场,麦格先生能够信任我,并给予我这样的机会,还有什么好质疑的呢。”歌洛璃娅嫣然一笑道。Maglooks at the Gloriabeautifulsmile, isbecomeswith easeis also happy, is saying with a smile: „Concretecooperationbusiness planningbook, Iwill draw upin the two days, when the time comeswediscussed the detailagain, wentyouto estimate that mustbe busysome time, after all the reform of thisestablishedindustrywastroublesome.”麦格看着歌洛璃娅美丽的笑容,心情也是变得轻松愉快起来,笑着道:“具体的合作企划书,我会在这两天拟定,到时候我们再讨论细节,接下去你估计得忙一段时间了,毕竟这种老牌产业的改革最是麻烦。”
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