SF1983 :: Volume #9

#835: Big hose


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Every year the expenditure of Academy Awards ceremony, takes 4,000,000-5,000,000 Hong Kong dollars, including honored guest reception, ceremony and cocktail party. “每年金像奖典礼的花费,要4,000,000-5,000,000港币,包括嘉宾的接待、典礼、酒会活动。 This sum of money usually came from the television transmission power and support, in recent years the industry decline, in the funds is very uptight. This year the television station is only willing to have 500,000, is insufficient! ” 这笔钱通常来自电视转播权和赞助,近些年行业衰退,经费上很拮据的。今年电视台只肯出50万,根本不够嘛!” Why does television station keep prices down?” “电视台为什么压价呢?” Viewing ratio is low, accepts a lower status not to incur the advertisement, cannot incur the advertisement to press the broadcasting fee. Finally is allocated 2 million by the Hong Kong movie fund, solved urgent matter.” “收视率低,低就招不到广告,招不到广告只好压转播费。最后由香港电影基金拨出二百万,才解了燃眉之急。” That not too enough?” “那也不太够啊?” Right, therefore gets rid of all unnecessary things. Has the presenting guest of honor, who I did not say am, she forgave very much , indicating oneself took half of dinner-party expenses. “对啊,所以一切从简。有个颁奖嘉宾,我不讲是谁了,她就很体谅,表示自己拿一半的接待费。 How can think before? It is awkward. ” 哇,以前怎么敢想?就很尴尬。” In Hong Kong Film Archive that was just completed, cultural Sharon's style, under some media and audience. 在刚落成的香港电影资料馆内,文化沙龙的样式,底下有些媒体和观众。 On stage five people, including Teacher permits. 台上五人,包括许老师。 stretch/leisurely Qi of speech , he although initiated Academy Awards, has actually been far away from the organizer role, has full authority and responsibility by Hong Kong Academy Awards Association, the current chairman is journey dragon. 讲话的正是舒琪,他虽然发起了金像奖,却早已远离了组织者角色,由“香港金像奖协会”全权负责,现任主席是程龙。 He spoke frankly, said: „ Last year «In box office's first Small dish Spy 2», 36.13 million. Second «Toy General mobilization 2», 35.73 million. Third is local piece «This solitary one Male Widow», 35.21 million. 他直言不讳,道:“去年票房第一《碟中谍二》,3613万。第二《玩具总动员二》,3573万。第三才是本地片《孤男寡女》,3521万。 This situation is not strange, the entire industry is sliding, people's warm subduction to movie. The reason platitudes, the overseas market loses, does not keep the commercial standing, the workshop production wait/etc...... 这种情况一点不奇怪,整个行业都在下滑,民众对电影的热情消减。原因老生常谈,海外市场丢失,不守商业信誉,作坊式生产等等…… Actually the level of Hong Kong movie has not dropped, but exterior changes is too quick, we have not followed, is the old way of thinking. ” 其实港片的水准并未下降,但外部变化太快,我们没有跟上,还是老脑筋。” How your to see to this year's «Shaolin Soccer»?” “那你对今年的《少林足球》怎么看?” Box office will definitely explode, but not goings to the roots of the problem, I am pessimistic about the Hong Kong movie.” stretch/leisurely Qi said. “票房肯定会爆,但治标不治本,我对香港电影持悲观态度。”舒琪道。 What view does Mr. Chen have?” The host asked. “陈先生有什么看法?”主持人问。 I want to say that mass concept, now each region market is impacted by Hollywood, the mass of Hong Kong and Taiwan is not very powerful, does not struggle others, the market can only be robbed. “我想说体量这个概念,现在各地市场都受到好莱坞冲击,香港、台湾的体量都不够强大,争不过人家,市场只能被抢走。 But is not completely the misdemeanor, Chinese movie, I refer to the commercial film, lacks the professionalism and industrialization manufacture. We must learn/study the strong point of Hollywood, is used to develop the Chinese-language film. 但并不完全是坏事,华语电影,我指的是商业片,缺乏专业精神和工业化制作。我们要学习好莱坞的长处,用来发展华语片。 For example movie-making director who Colombia, I hold the post of the Asian region, we provide the fund, the set Chinese movie talent, photographs the outstanding native work, or international work. 比如哥伦比亚,我担任亚洲区的制片总监,我们出资金,集合华语电影人才,拍摄优秀的本土作品,或国际化作品。 I thought that is the current outlet. ” Chen Guofu said. 我觉得是目前的出路。”陈国傅道。 You did not fear that forms the dependence to Hollywood, the tail cannot throw off greatly?” permits non- said with a smile. “那你不怕对好莱坞形成依赖,尾大甩不掉?”许非笑道。 We grasped the advanced idea and movie-making pattern, naturally does not need to rely on.” “等我们掌握了先进的理念和制片模式,自然就不用依赖嘛。” But you do not have the fund! You invest by Hollywood now, wait to be a self-made person others fling, did the racket strike one's chest to say...... may good money? Where does money come?” “可你没资金啊!你现在靠好莱坞投资,等自学成才把人家一甩,拍拍胸脯说行了……可钱呢?钱从哪儿来?” I think that is this logic, we exchange......” “我认为是这个逻辑,我们交流一下……” stretch/leisurely Qi held the eyeglasses, said: „ The meaning of Mr. Chen is, we first draw support from the strength learn/study and promotion of Hollywood, first makes the work. 舒琪扶了扶眼镜,道:“陈先生的意思是,我们先借助好莱坞的力量学习、提升,先出好作品。 Since the good work to have, the confidence of investor will also increase, when the time comes the environment will also improve. ” 既然好作品有了,投资方的信心也会增加,到时候环境也会变好。” Right.” Chen Guofu nods. “对对。”陈国傅点头。 What does environment refer to?” “环境指什么?” Market.” “市场。” Where market? Hong Kong? Taiwan? Kills Hollywood, captures the highest box office 114 million home markets? Do you have the confidence to win «Titanic»? “哪里的市场?香港?台湾?干掉好莱坞,抢回最高票房1.14亿的本土市场?你们有信心打赢《铁达尼号》? Convinced the boss to invest 50 million, with the 60 million box offices? Snatches to return to the Southeast Asia private plot, either enters the US like Jiahe? ” 还是说服老板投资5千万,拿个6千万的票房?或者抢回东南亚自留地,或者像嘉禾那样进军美国?” „......” “……” The audience are awkward. 全场尴尬。 What the Hong Kong box office is highest is «Titanic», 114 million, were regarded as the natural moat by the local film-maker. But before Taiwan and Southeast Asia, is the main sales place of Hong Kong movie, now is also attacked and occupied by Hollywood. 香港票房最高的是《铁达尼号》,1.14亿,被本土电影人视为天堑。而台湾、东南亚以前是港片的主要销售地,现在也被好莱坞攻占。 Under exposing shortcomings that permits non- is relentless, lets discuss spiritedly. 许非毫不留情的揭短,让底下议论纷纷。 The host sees that hurries saying: „ This Mr. permits I introduced again, the renowned film-maker in mainland, has produced «Rumor» «A World Without Thieves» «Tianlongbabu» wait/etc. 主持人见状,赶紧道:“这位许先生我再介绍一下,大陆的著名电影人,出品过《风声》《天下无贼》《天龙八部》等等。 Did Mr. permits, you chat your view? ” 许先生,你谈谈你的看法?” First I want to say that changed the subject, front several said with today's subject not by. “首先我想说,跑题了,前面几位讲的跟今天主题不挨着。 How does the Chinese movie locate? 中华电影如何定位? The answer in the topic, the Chinese movie, naturally located China! 答案就在题目里,中华电影,当然定位成中华了! My viewpoint is, Chinese movie in the development of the 21 st century, will be based on the mainland, includes the quality resources of three places, jointly creates a market magnificent scene. ” 我的观点是,华语电影在21世纪的发展,将会以大陆为基础,囊括三地的优质资源,共同创造一个市场盛景。” Buzz humming sound! 嗡嗡嗡! Under also discussed, who this handsome young man is? 底下又议论,这靓仔是谁啊? The host cannot bear ask: What is your basis?” 主持人忍不住问:“你的根据是什么呢?” Simple, what do we first come to see lack now?” “简单,我们先来看现在缺什么?” permits non- stretches out the finger, one every kind said: „ Lacking idea, lacks the industrialization, lacks the talent, lacks the script, lacks the market, lacking the audience is warm, lacks the photography resources...... to summarize a word, Chen Guofu said a moment ago, mass. 许非伸出手指头,一样样道:“缺理念,缺工业化,缺人才,缺好剧本,缺市场,缺观众热情,缺拍摄资源……总结一个词,刚才陈国傅讲的,体量。 Mr. Chen said that first learns from Hollywood, then oneself individual farming. Ok, but after the individual farming, your what course to follow? You need the market, needs the resources. 陈先生说先向好莱坞学习,然后自己单干。可以,但单干之后,你何去何从?你还是需要市场,需要资源。 Only the mainland has this mass, the conformity Chinese movie resources, and form a powerful resistance position. ” 只有大陆有这个体量,整合华语电影资源,并形成一个强有力的对抗阵地。” With all due respect, your «A World Without Thieves» attains 140 million box offices, but to the population of mainland, the market in your mouth does not have the persuasive power.” A humanity. “恕我直言,你的《天下无贼》拿到1.4亿票房,但对大陆的人口来讲,你口中的市场并没有说服力。”一人道。 „ In 1969, Hong Kong box office champion 1.31 million. 79 years are 7.86 million, 80 years for the first time broken ten million/countless, are «Junior Brother Going into action». “1969年,香港票房冠军131万。79年是786万,80年首次破千万,是《师弟出马》。 82 years of «Best Partner» broken 20 million, 85 years of «One's good fortune on the rise» broken 3000 sides, 90 years of «Bets Saint» broken 40 million...... to 95 years of «Hongfan District», 56.91 million, break the native box office to record. 82年《最佳拍档》首破两千万,85年《福星高照》破三千方,90年《赌圣》破4千万……到95年《红番区》,5691万,打破本土票房纪录。 Later year by year slides. ” 之后逐年下滑。” permits non- made the sufficient preparation, the data opens the mouth: „ This is a very obvious parabola , to promote from the initial steps slowly, to apex, sours. 许非做了充足准备,数据张口就来:“这是一条很明显的抛物线,从起步阶段慢慢提升,到顶点,又盛极而衰。 Is well aware, this is the objective law of things develop. 诸位心知肚明,此乃事物发展的客观规律。 The mainland also so, started to have the box office statistics of rule from 1994, was equivalent to your initial steps phases. 大陆也如此,从1994年才开始有规则的票房统计,相当于你们的起步阶段。 Last year just applied Yuanxianzhi, the first batch of 30 institute lines, 1581 silver screens, first tried water piece «A World Without Thieves», two days 32 million box offices! Two weeks 90 million! 去年刚刚施行了院线制,首批30条院线,1581块银幕,第一部试水片《天下无贼》,两天3200万票房!两周9000万! But this year to the present, has the theater to ally unceasingly, has achieved 1680 silver screens. Mr. Jiang Zhiqiang, he theater in mainland in my institute line. 而今年到现在,不断有影院加盟,已经达到了1680块银幕。江志强先生,他在大陆的影院就在我的院线里。 Thus it can be seen, the mainland absolutely is a powerful market, has the infinite potential. 由此可见,大陆绝对是一个强大的市场,拥有无穷潜力。 You study the Hong Kong movie, objective real ; The research mainland movie, leaves so the double sign. 你们研究香港电影,客观真实;研究大陆电影,就别如此双标。 The double sign, I explained that oneself can do, others were undoable. 双标,我解释一下,自己能做,别人不能做。 This mister, is my persuasive power sufficient? ” 这位先生,我的说服力还充分么?” „......” “……” In red white to the square features, stretch/leisurely Qi is curious about this person. 对方脸上一阵红一阵白,舒琪却对这个人充满好奇。 In the past two place exchanges, the mainland personnel were very polite, first time saw has the aggressivity. Moreover he disclosed unknowingly a lot, for example Jiang Zhiqiang allied his institute line. 以往两地交流,大陆人员都很客气,头一次见到这么有攻击性的。而且他不经意间透露出很多事情,比如江志强加盟了他的院线。 Mr. permits, heard that «in October/ten months Besieged city» is also you begins shooting?” stretch/leisurely Qi asked. “许先生,听说《十月围城》也是你投拍的?”舒琪问。 Right, I made a development plan with China Film Group, in five years at least pat five high-quality, investment big commercial film. «A World Without Thieves» is first, invests 60 million ; «In October/ten months Besieged city» second, invests 1 hundred million. “对,我和中影集团做了一个发展计划,五年内至少拍五部优质的、投资较大的商业片。《天下无贼》是第一部,投资6千万;《十月围城》第二部,投资一个亿。 My this time comes except for participating in the activity, does the preparatory work for third. ” 我这次来除了参加活动,也是为第三部做准备工作。” Third?” “第三部?” „The swordsmen film that stretch/open Yimou directs, plans to invest 2 hundred million.” “张艺某执导的武侠片,计划投资二个亿。” Buzz humming sound! 嗡嗡嗡! Hears the digit, the small scale was used to the Hong Kong filmmakers is not calm, finally the opposite party also said: In addition, we also cooperated with the sunlight in view of the work of overseas market, everyone possibly hears, four place unions, the investment is also 2 hundred million.” 听闻数字,小打小闹惯了的香港影人不淡定,结果对方又道:“此外,我们还跟阳光合作了一部针对海外市场的作品,大家可能有听闻,四地联合,投资也是二个亿。” „......” “……” The person on the scene hears seven meat eight elements, end lagging behind, looked again to the stage: I lose! This is a big hose! 在场人听得七荤八素,末了后知后觉,再看向台上:我丢!这是个大水喉啊! ( Also has......) (还有……)
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