stretch/open Guoshi the road of Olympic Games, throughout along with dispute. 张国师的奥运之路,始终伴随着争议。 Most serious must be the Athens black 8 minutes, above denounced in word and in writing, causes not to trust, had the process of open selection opening ceremony director. 最严重的要属雅典黑色八分钟,被口诛笔伐,导致上头不信任,才有了公开选拔开幕式导演的过程。 The result is he. 结果还是他。 But that 8 minutes , many inside stories, are the result of all coordination and compromise, making old stretch/open be a scapegoat. 而那八分钟,也有很多内幕的,是各方协调、妥协的结果,让老张一人背锅。 As the saying goes, beats a dog must look at the master, scolded the director also to look at the boss...... 俗话说,打狗还要看主人,骂导演还要看老板…… permits non- must certainly refute, said: „ I reminded point, the promotional film did not look to us, from the future China, even looked to the foreigner of Chinese no understanding. 许非当然得反驳,道:“我提醒诸位一点,宣传片不是给我们看的,是给从未来过中国,甚至对中国毫无了解的外国人看的。 We feel that the even and shallow thing, to a stranger, exactly is the best development window. 我们觉着平、浅的东西,对一个陌生人来说,恰恰是最好的展现窗口。 Issue that this thought transforms, I still emphasized to today! 这个思维转换的问题,我到今天仍然强调！ Moreover I proposed again, immediately retained the experienced public relation firm, made the overall packing for the Olympic bid...... ” 而且我再次提议,马上聘请有经验的公关公司,为申奥做整体包装……” Was saying the heart is tired. 说着都心累。 He proposed at the beginning of the year this opinion, the leader said that studies, finally is still studying. The enthusiasms of these people are great, but received the tradition to limit, oneself did not have the experience, did not understand, has not invited the foreign aid. 他年初提出这个意见,领导说研究一下,结果还在研究。这些人的热情没得说,但太受传统限制了,自己没经验,又不懂,还不请外援。 To do? 想干什么？ Certain people are discontented, interrogated: „little does permits, why you always want to look for the international public? Couldn't we do? Do not improperly belittle oneself!” 某些人不满,质问:“小许,你为什么总想找国际公关呢？我们自己做不了么？不要太妄自菲薄嘛！” The thing that „we make, to others looked, cannot do with own thought. To put it bluntly like the test, you must answer in view of the mentality of setting the topic person.” “我们做的东西,是给人家看的,不能用自己的思维去做。说白了就像考试,你得针对出题人的思路去答。” permits non- is disinclined to dispute again, said: „In brief I think that the promotional film yes, does not play the concept, does not show off, real kind, this style is good.” 许非懒得再呛呛,道:“总之我认为宣传片是可以的,不玩概念,不卖弄,真实亲切,这种风格非常好。” Liu Lingdao with several core personnel exchange moments, said: „ Sometimes too personalized, instead neglects the thing that wants to transmit. 刘领导跟几位核心人员交流片刻,道:“有时太个性化了,反而忽略了想传达的东西。 We do not enter in the movie festival, looks to the foreign media and people. Pianzili has the traditional culture, the modern cultures, the facility constructions and people to hope, I felt these enough. ” 我们不去参加影展,是给国外媒体和群众看。片子里有传统文化、现代文化、场馆建设、群众期盼,我觉得这些就够了。” Therefore passes. 于是通过。 Liu Lingdao also said: „Two days have announced the list, want to be confident, we can certainly be accepted!” 刘领导又道:“过两天就宣布名单了,要充满信心,我们一定能入围！” ...... …… Suddenly 28 th. 眨眼28号。 Today is the short list definite day, finally will announce in the conference in Lausanne. 今天是入围名单确定的日子,结果将在洛桑召开的会议上公布。 The Xinqiao Hotel tense atmosphere, opened 24 hours on -duty telephones specially, answered the front first-hand news. 新侨饭店气氛紧张,专门开通了一部24小时的值班电话,接听前方的第一手消息。 The external liaison department office became the key concern, often some people poke head in: „What kind of, has letter/believes?” 外联部办公室成了关注焦点,不时有人探头:“怎么样,有信儿吗？” „In the evening, in the evening!” “晚上,晚上！” „Had letter/believes?” “有信儿了么？” „Waiting!” “等着！” „Aiya, we are also waiting!” “哎呀,我们也等着呢！” Endures the evening, about 8:10. 熬到晚上,8点10分左右。 „!” “叮铃铃！” „!” “叮铃铃！” The telephone bell as if alarmed the entire building, everyone gathers in the room at the maximum speed, meets of telephone to gaze by dozens vision, the hand is shaking. 电话铃仿佛惊动了整栋楼,大家以最快的速度聚集在屋里,接电话的那位被数十道目光注视,手都在抖。 „Hey? Un, yes.” “喂？嗯,是。” „Really? Okay! It is not accidental/surprised, is not accidental/surprised!” “真的？好好！不意外,不意外！” „Un, got it.” “嗯,明白了。” He hangs up the telephone, first said: „We through the selection, become acceptance one of the five Olympic bid cities smoothly.” 他挂断电话,先道:“我们顺利通过选拔,成为入围的五座申奥城市之一。” „Oh!” “哇哦！” „I said certain line!” “我就说一定行！” „Affirmative, the acceptance was not good died to consider as finished!” “肯定的啊,入围都不行死去算了！” Following close on, that person is coming one: „Our grading second from the bottom, is only higher than Istanbul.” 紧跟着,那人又来一句:“我们的评分倒数第二,仅高于伊斯坦布尔。” „......” “……” „......” “……” The audience are silent, the shadow of previous failure as if stages a comeback, the powerful frustration is washing out everyone. 全场沉默,上次失败的阴影仿佛卷土重来,强大的挫折感冲刷着每一个人。 „Leadership has the instruction, downplays ranking, only emphasized the accepted result.” “领导有指示,淡化排名,只强调入围结果。” „Understood!” “明白！” The comrade who is responsible for writing the propaganda manuscript makes an effort to nod. 负责写宣传稿的同志使劲点头。 That person did not know to say anything, waved: „Waits for day was tired, first goes back.” 那人也不晓得说什么,挥挥手:“等一天都累了,先回去吧。” „But......” “可……” „Certainly must meet to study, goes back.” “肯定要开会研究的,回去吧。” ............ ………… The time is suddenly tight. 时间突然紧迫起来。 Next day, Liu Lingdao arrives at Xinqiao Hotel again, threatening sits, others atmosphere does not dare to leave. 第二天,刘领导再次来到新侨饭店,气势汹汹的一坐,旁人大气不敢出。 „Read!” “念！” He told. 他吩咐。 A person holds the draft, said: „ After result comes out, other four cities started the public opinion offensive as if by prior agreement. 一人捧着文稿,道:“结果出来后,其他四个城市不约而同的展开了舆论攻势。 Osaka said that we mainly with the Capital City struggle. 大阪说,我们主要跟京城争。 Toronto said, Paris is not good, in our eyes only has Capital City. 多伦多说,巴黎不行,我们眼中只有京城。 Paris said, other is not good, Capital City is an opponent. 巴黎说,别家都不行,京城才是对手。 Istanbul said, the national capital is we biggest barrier. 伊斯坦布尔说,京城是我们最大的障碍。 But a Western critic said: Capital City will destroy in own mistake, they in complex situation, so long as a move loses presence of mind, falls into immediately passively, becomes the focus of the world opinion attack, they must defeat without doubt! ” 而一位西方评论家表示:京城会毁在自己的错误中,他们在复杂的情况下只要一招失措,就会立刻陷入被动,成为世界舆论攻击的焦点,他们必败无疑！” „......” “……” Everyone perspiration got down. 大家汗都下来了。 That person continues saying: „We monitored 157 international media, after the list comes out, 2/3 articles mentioned Capital City, 2/3 were the negative and negative reports.” 那人继续道:“我们监测了157家国际媒体,就在名单出来后,有三分之二的文章提到京城,又有三分之二是负面、否定的报道。” „What did this explain? What explained?” “这说明什么？说明什么？” Liu Lingdao was really anxious, pats the table say/way: „ They had achieved the united front, works as the target with us! The operation public opinion, shouldering the people are repugnant, first kicks to be eliminated Capital City jointly! 刘领导真急了,拍桌子道:“他们已经达成了统一战线,拿我们当靶子！操纵舆论,挑起民众反感,先联手把京城踢出局！ The summit and political environment were too disadvantageous to us, this is the largest difficulty! ” 西方舆论和政治环境对我们太不利了,这是第一大难关！” „......” “……” Teacher permits rubs the nose, last year met I saying that no one cares. 许老师揉揉鼻子,去年开会我就说了,没人在意嘛。 „Had been defeated one time, but also wants to be defeated time one? The work must change, efficiency! Efficiency! Efficiency!” “已经失败了一次,还想失败一次么？工作态度要改一改了,效率！效率！效率！” Liu Lingdao first even/including three efficiencies, said: „ Immediately changes the strategy, asking these world-known public relation firms to come to Beijing, as well as all helpful organizations, individual! 刘领导一连三个效率,道:“马上改变策略,请那些世界知名的公关公司来京,以及一切有帮助的组织、个人！ We must use the international thought that the speed of internationalization, the first-class team of internationalization, deals international competition! 我们要用国际化的思维,国际化的速度,国际化的一流团队,来应对国际化的竞争！ little permits! ” 小许！” „Here!” “这儿呢！” „You also left were whispering at heart, at this moment, had anything to suggest to say.” “你也别在心里嘀咕了,事到如今,有什么建议都说出来。” Liu Lingdao can certainly guess correctly that his psychology, permits non- cannot be artificial, said earnestly: 刘领导当然能猜到他的心理状态,许非更不能矫情,认真道: „ Except for public relation firm, but can also invite the city that Sydney, Atlanta and Barcelona these have successfully held experience, forms the expert panel to interrogate, actually has a look at the issue where. “除了公关公司,还可以邀请悉尼、亚特兰大、巴塞罗那这些有过成功举办经验的城市,组成专家团问诊,看看问题究竟在哪儿。 Found the issue, knew insufficient, can improve. ” 找到问题,才知不足,才能改进。” „Also?” “还有么？” „, The propaganda plan of Sydney needs to improve.” “呃,悉尼的宣传方案需要改进。” „You are responsible for......” “你来负责……” Liu Lingdao, direct designation: „You also follow Sydney.” 刘领导顿了顿,直接指派:“你也跟着去悉尼。” ! 啧！ A little idle Teacher permits scratches the head with great difficulty, I also want to accompany the wives to watch Olympic Games. 好容易有点空闲的许老师挠挠头,我还想陪媳妇们看奥运呢。 ............ ………… According to stipulation, after the acceptance, can start the international propaganda. 按规定,入围后可以启动国际性宣传。 The Sydney Olympics of September is the first stand, before has completed the plan, permits non- feels almost the meaning, but had not said. Now the crisis approaches, situation. 9月份的悉尼奥运会便是第一站,之前已经做好了方案,许非觉着差点意思,但没说。现在危机来临,形势变化。 All issues, by ability first. 一切问题,以能力优先。 Meets, permits non- rushes to the company immediately, convenes all backbones. 开完会,许非立即赶到公司,召集全体骨干。 „On September 11, we must suppose the show/unfolds in Sydney.” “9月11日,我们要在悉尼设展。” „I received this duty, revises the supplement and original plan, is responsible for by the time media.” “我接下了这个任务,对原有方案进行补充、修改,由时代传媒负责。” „Whish!” “哗哗哗！” „permits cow!” “许总牛啊！” „The cow, we let us not have one week anxiously, goes into action immediately!” “别急着牛,我们只有一个礼拜的时间,马上行动起来！” All things, in the brain thought in Teacher permits, gave orders one by one: 所有的东西,都在许老师脑子里想好了,逐一发号施令: „You go to the university to look for some foreign language good younger sisters, the plate strip is smooth, natural appropriate, speaks several country languages the optimizations. Good of hybrid, the foreigner foreign student is better!” “你去大学找一些外语好的妹妹,盘正条顺,大方得体,会几国语言的最优。混血的更好,老外留学生更更好！” „You make some cookbooks, is joined to the English translation. Atlas, vcd.” “你去做一些菜谱,配上英文翻译。图册一份,vcd一份。” „You relate the extraordinary movement!” “你去联系非凡运动！” „You look for he/she lotus!” “你去找伊莲！” „You look for the handicraft factory!” “你去找工艺品厂！” „You go to Zhongguancun!” “你去中关村！” „In a big hurry, goes into action!” “快快,行动起来！” ( 800 chapters!) (八百章了！)