The theater in Shanxi province were many. 晋省的影院很多。 Only Taiyuan place, had 72 movie theaters in the 80's. 90 at the beginning of the year, turn into 64, later year by year decreases progressively, just like national peers, to live in misery is better than dead in peace. 仅太原一地,80年代就有72家电影院。90年初,变成64家,之后逐年递减,跟全国同行一样,好死不如赖活着。 But Shanxi province film industry was not developed, the theater facility was bad, no in the first round of market, the provincial office was not strong, the whole was very awkward. 而晋省电影业又不发达,影院设施差,没有一家在首轮市场里面,省公司也不强势,整体就很尴尬。 Cui Zhiguo is a manager in middle-grade theater, what is middle-grade? 崔志国是一家中等影院的经理,什么叫中等呢？ In his opinion two halls, the years box office 3 million, should middle-grade. 在他看来有两个厅,年票房300万,应该算中等吧。 He has no lofty aspiration now, either mixes the retirement, either mixes the bankruptcy, in brief the passive life, mind like still water. Has not thought, a paper government order makes the environment transform, oneself became the sweetie pie unexpectedly. 他现在没什么大志向,要么混到退休,要么混到倒闭,总之被动人生,心如止水。可没想到,一纸政令让环境转变,自己居然成了香饽饽。 „Hey? old yellow, I said several times, I had no way to decide, waited again!” “喂？老黄,我说好几次了,我个人没法决定,再等等吧！” „Hey? I also look at the wind direction, who knows where toward blows?” “喂？我也看风向呢,谁知道往哪边吹啊？” „, It is not the great people, who gives the meat with whom!” “可不,都是大人物,谁给肉跟谁呗！” In the afternoon, in the bleak theater, Cui Zhiguo met several to telephone as before. The colleagues teased: „Has the feeling of celebrity?” 午后,依旧萧条的影院里,崔志国又接了几通电话。同事打趣:“是不是有成名人的感觉？” „No, felt oneself look like only the steamed stuffed bun, who wants to eat.” “没有,就觉得自己像只包子,谁都想吃。” He is breaking off the finger, said: „Capital City newsreel studio association and provincial office and city company and Hebei provincial office and Shangdong provincial office, even Guandong telephoned!” 他掰着手指头,道:“京城新影联、省公司、市公司、冀省公司、鲁省公司,连粤省都打电话了！” „How do you think?” “那你怎么想的？” „Cannot independent combat, looks for the organization, must go is also sticks together.” “不能单打独斗啊,找组织,要去也是抱团去。” Was saying the telephone rang, the province issuing company asked itself to meet. 说着电话又响了,省发行公司叫自己去开会。 Cui Zhiguo detected that a thing, leaves immediately. Arrived the place, the big conference room, the city theater managers came, two strangers. 崔志国察觉到点东西,立马动身。到了地方,大会议室,全市影院经理都来了,还有两个生人。 „These two are the newsreel studio joint representatives, discussed the alliance institute line incident specially.” The provincial office manager said. “这二位是新影联的代表,专程商谈加盟院线一事。”省公司老总道。 „......” “……” The people surprise, felt that they were too anxious, made two phone calls, came directly. 众人诧异,感觉他们太急切了,打了两遍电话,直接过来了。 „ Hello, first meeting, the pleasantries do not say. The newsreel studio association is the yard line that the nation ranks among the best, Capital City has 42 theaters, the uniform brand, the unified management and central management, achieve the good result in the market repeatedly, the annual box office approach 100 million. “大家好,初次见面,客套话就不说了。新影联是全国数一数二的大院线,京城现有42家影院,统一品牌、统一经营、统一管理,在市场上屡创佳绩,全年票房逼近一亿。 The new deal, Yuanxianzhi has opened. 新政已下,院线制开启。 Our strategies are, is backed by Capital City, expands to the neighboring region with steady steps. 我们的策略是,以京城为依托,稳步向周边地区扩展。 Capital City after all is the movie center, has the advantageous market and supplies piece of resources. We pledged, so long as allies the institute line, all fair plays. 京城毕竟是电影中心,有得天独厚的市场和供片资源。我们承诺,只要加盟院线,一切公平待遇。 Was open about the facts everyone saying that the first stand was here, we welcome Shanxi province brothers to join this big collective...... ” 不瞒大家说,第一站就是这里,我们非常欢迎晋省兄弟加入这个大集体……” Barabbas knocked it off, everyone bang bang heart movement. 巴拉巴拉吹了一通,大家砰砰心动。 The newsreel studio unites can indeed hit, the Capital City resources are also appealing, the provincial office manager was unyielding, is calm: „Allows us to study, two first rest.” 新影联的确能打,京城资源也非常吸引人,省公司老总却硬气了一把,淡定道:“容我们研究研究,两位先休息。” „Okay.” “好好。” Two people set out to go out, hits permits non-, Sanping directly. 二人起身出门,直接撞到许非、韩三坪。 „permits! Han always!” “许总！韩总！” „Really was skillful, aiya, returned sees!” “真是巧了,哎呀,回见啊！” permits non- also entered the conference room, Cui Zhiguo also bang bang the heartbeat, the feeling of sweetie pie had instantaneously! 许非也进了会议室,崔志国又砰砰心跳,香饽饽的感觉瞬间有了！ My goodness! Two side big shot send out, to scramble for this two rounds of markets personally. 好家伙！两方大佬亲自出动,争夺这个二轮市场。 Here condition is simpler, Han Sanping said: „ First, we will invest the transformation theater, striving allow more brothers to enter a round market. 这边条件更简单,韩三坪道:“第一,我们会投资改造影院,争取让更多的兄弟进入一轮市场。 Second, introduces the piece and domestic blockbuster, our institute line may enjoy the equal propaganda treatment. For example the star road show and conference, will first look after the alliance theater. ” 第二,引进片和国产大片,我方院线可享受同等宣传待遇。比如明星路演、见面会,会先照顾加盟影院。” Didn't have? Did not have! 没了？没了！ The signboard of shadow and world, is the biggest resources superiority. 中影和天下的招牌,就是最大的资源优势。 Then, two people leave. 说罢,二人离开。 Has not gone to the lounge, transferred the revolutions to downstairs. The Sanping root smoke, said: „Never expected that the newsreel studio unites also catches up today, good, the coming face to face formidable victory, the condition exhibits, open and aboveboard.” 没去休息室,到楼下转了转。韩三坪点根烟,道:“没想到新影联也赶在今天,也好,狭路相逢勇者胜,条件摆开,堂堂正正。” „This saying did not have the meaning.” “这话就没意思了。” permits non- yawns, smile said: „ You have the stock, oneself fight, is what comes face to face? 许非打了个呵欠,哂道:“你们可是有股份的,自家掐架,算什么狭路相逢？ I accompany you to come, does not visit you to play the double reed. This cooperation, I some big investments, must guarantee the benefit return of time media. ” 我陪你来,不是看你们玩双簧的。这次合作,我将有大笔投入,必须保证时代传媒的利益回报。” „Yeah......” “哎……” Sanping stares, subtle some changes, before were the allies, the present is really the blood brother clearly does accounts. 韩三坪一愣,微妙的品出些变化,以前是战友,现在真是亲兄弟明算账。 Before Wu Mengchen said, the shadow changed the opponent with the newsreel studio association, fart! 之前吴孟臣说,中影跟新影联变对手了,屁！ The shadow has the newsreel studio joint 30 stocks, is impossible really to hit, definitely various stroke of domains, claim markets by making preemptive investments. For example this time came to Shanxi province, the other side was a request, finally the shadow took either, either the newsreel studio association took. 中影有新影联的30股份,不可能真打,肯定各划地盘,跑马圈地。比如这次来晋省,另一方就是托,最后要么中影拿,要么新影联拿。 But in the permits non- standpoint, oneself with the institute line of shadow cooperation, can give the newsreel studio to be joint for the wool? 但在许非的立场,自己跟中影合作的院线,为毛要让给新影联啊？ „old Han, among us does not need to beat around the bush, can you take responsibility? Cannot I tell old Wu.” “老韩,我们之间不必绕弯子,你能不能做主？不能我跟老吴说。” „Your this...... I first chat with him.” “你这……我先跟他聊聊。” The Sanping rub-down bath telephoned, before long comes back: „Half.” 韩三坪抹身打电话了,不一会回来:“一家一半。” „Over 10, half. Below 10, we all want.” “十家以上,一家一半。十家以下,我们全要。” „Ok.” “可以。” ...... …… Three days later. 三天后。 Here is also happy, the provincial office and city company truly can pull out the Ichijouin line, but you are not the first round of market, could not guarantee the following development. 这边也痛快,省公司、市公司确实可以拉出一条院线来,可你不是首轮市场,保证不了后续发展。 They are also very clever, making part of theaters turn to the big shot, mixes some resources. Oneself leave behind part to wait and see the situation, hoping to develop. 他们也很贼,让一部分影院投靠大佬,混些资源。自己留下一部分观望形势,以期发展。 „We after the research decision, 14 middle-grade theaters are willing to ally, 7 join the newsreel studio to be joint, 7 join......” “我们经研究决定,14家中等影院愿意加盟,七家加入新影联,七家加入……” „The shadow time institute line, has not officially established.” permits non- said with a smile. “中影时代院线,还没正式成立。”许非笑道。 „Does not have the relations not to relate, each other trust, does not renege on a promise.” “没关系没关系,彼此信任,绝不反悔。” In the history, the newsreel studio united truly poached 14 theaters in Shanxi province, the shadow avoided. Now does not have, various minute/share of half, a side has the theater base number advantage, a side has for the piece propaganda advantage. 历史上,新影联确实在晋省挖走了14家影院,中影避开了。现在没有,各分一半,一方有影院基数优势,一方有供片宣传优势。 Matter handles, permits non- and Han Sanping hurry to Jiangxi, Guandong and other places nonstop , to continue to dig the corner. 事情搞定,许非和韩三坪马不停蹄的赶去赣省、粤省等地,继续挖墙角。 ............ ………… In this cusp of spring and summer, the movie circle is noisy, has the news to transmit unceasingly: 在这个春夏之交,电影界沸沸扬扬,不断有消息传来: Box office strategic place Guandong, emits three institute line plans all of a sudden, the Huaying south and Guangdong Pearl River and Shenzhen deep shadow. But the shadow and time mix, turn into four to carve up. 票房重镇粤省,一下子冒出三条院线计划,华影南方、广东珠江、深圳深影。而中影、时代又掺和进去,变成四家瓜分。 The Liaoning province is resolute, the provincial office coordinates, unites Shen Chengshi company and saddle city company, prepared to form „northern Liaoning institute line.” 辽省大刀阔斧,省公司牵头,联合沈城市公司、鞍城市公司等,准备组建“辽宁北方院线。” Wenzhou this local tyrant agglomeration, were proposed by the city company and Bailu cinema city and new China's shadow, summoned forms „Wenzhou Yandang institute line”, at present intends to the theater reaches 22. 温州这个土豪聚集地,由市公司、白鹿影城、新中国影都等倡议,号召组建“温州雁荡院线”,目前有意向的影院达22家。 Meanwhile, „Zhejiang time institute line” and „Zhejiang star light institute line” is also arranging actively, the confrontation among three forces. 同时,“浙江时代院线”、“浙江星光院线”也在积极筹备,三足鼎立。 Sichuan provincial office Union City and state company and Gansu Corporation, the shadow, the plan forms „Sichuan Pacific Ocean institute line”, dominates the southwest...... 川省公司联合市、州公司、甘肃省公司、中影,计划组建“四川太平洋院线”,称霸西南地区…… So forth, the outstanding heroes rise together simultaneously. 诸如此类,群雄并起。 Has to defend stubbornly the domain, does the province inner courtyard line ; Has the farsightedness, provincial hospital line. 有固守地盘,搞省内院线的;有目光远大,搞跨省院线的。 The condition quite good theater, received all parties to fight. But some do not select, cross-province, is outside the province was good, first did to say the institute line again. 条件比较好的影院,都受到了各方争抢。但有些也不挑,跨省嘛,是省外的就行了,先把院线搞起来再说。 The shadow let loose frisking and scampering, where has the opportunity to think ginseng/partake one. 中影更是放开了撒欢,哪有机会都想参一股。 Suddenly, really complied with that four characters: Claim markets by making preemptive investments! 一时间,真应了那四个字:跑马圈地！ ...... …… Doing the institute line is too expensive. 搞院线太费钱。 Although permits non- the trumpet are many, but only wants to mix two. 许非小号虽多,但只想掺和两条。 One is doing, „shadow time” cross provincial hospital line. And takes that old theater, transforms the dragon's head theaters in seven halls, the theater is also the joint capital. 一条是正在做的,“中影时代”跨省院线。且拿下那座老剧院,改造成七厅的龙头影院,影院也得是合资。 Another in demon. 另一条在魔都。 In Yunglo Corporation, the manager is receiving the guest, realtor grand Da from recent years rapid rise. 永乐公司内,老总正在接待客人,来自近些年飞速崛起的地产商隆达。 „ Now the home does not have one to surpass 20 million theaters, surpasses ten million/countless, only then arrives 10 home. The time changed, the old thing should be eliminated. “现在国内还没有一家超过两千万的影院,超过千万的只有不到十家。时代变了,旧东西就该被淘汰。 We want to invest a true dragon's head theater in the local area. ” 我们想在本地投资一家真正的龙头影院。” „Several screening halls?” “几个放映厅？” „Nine.” “九个。” An issue enough. 一个问题就够了。 The opposite party also said: „Heard that your firm is planning to build the joint institute line, we also favor the potential of Yangtze Delta very much, but you know the central policy, has the interest cooperation?” 对方又道:“听说贵公司正在筹建联合院线,我们也很看好长三角的潜力,但你知道中央政策,有没有兴趣合作？” „This......” “这个……” The manager hesitates. 老总犹疑。 Demon strategy, first does two: Subordinated the theater in Yunglo Corporation, in addition Jiangsu , Zhejiang, form „Shanghai joint institute line”. 魔都的策略,先搞两条:原隶属永乐公司的影院,加上江、浙两地,组建成“上海联合院线”。 The theater in Huangpu District, joins „the Shanghai Komyoin line”. 黄浦区的影院,加入“上海大光明院线”。 Yunglo thinks the sole ownership, grand Da the meaning is the joint capital. 永乐是想独资的,隆达的意思是合资。 The manager considers the moment, said: „We are willing to cooperate the construction theater, welcome joins our institute lines, the matter that but pools capital best wait, at present is stable for first.” 老总考虑片刻,道:“我们愿意合作建设影院,也欢迎加入我们的院线,但合资的事情最好等一等,目前稳定为先。” „Un, good.” “嗯,也好。” ...... …… In the history, domestic in 2001 issued the ultimatum, in June 02 formed to be completed, opened the institute line time. 历史上,国内2001年下发最后通牒,02年6月组建完成,开启了院线时代。 Now is ahead of time for more than one year, but permits non- successfully mixed in south-north: 现在足足提前了一年多,而许非成功混入了一南一北: North is original movie star beautiful, now was forestalled by shadow time. 北是原本的中影星美,如今被中影时代抢先。 south is Shanghai union, grand Daxian allies with the theater, later it can the fund shortage, invest at that time again. 南是上海联合,隆达先携影院加盟,以后它会资金短缺,那时再入股。 These two institute lines always arrange at the nation first five, let alone collects mostly is ready to fight. 这两条院线始终排在全国前五,更别说还有大都汇摩拳擦掌。 ( Also has......) (还有……)