After the new year, the parents of small rising sun also came, celebrates the Spring Festival in Capital City. 新年后,小旭的父母也过来了,在京城过春节。 In that little building, the one-home courtyard, the difference has the car(riage), is quiet and convenient. Teacher permits must many that side point, ask to take care of stretch/open Li Sister Lan. 都在那栋小楼里,独门独院,出入有车,清静又方便。许老师就得多偏那边一点,把兰姐叫回去照顾张俪。 As soon as he strided in 2000, the busy foot did not moisten. 他一跨入2000年,忙的脚不沾地。 First goes to " Tianlongbabu » dramatic team searches the class, the cycle lengthens to 8 months, in March finalize. Then the seminar of Olympic bid goes on repeatedly, because obtains the result in February. 先去《天龙八部》剧组探班,周期延长至八个月,3月份杀青。然后申奥的研讨会一遍一遍开,因为2月就得出结果。 On January 25, report meeting. 1月25日,汇报会。 The city No. 6 building's first conference room, Liu Lingdao leads the judge. Outdoor cold winter, the indoor is as warm as in spring, the attending people actually only think the heat, even braved the perspiration. 市府六号楼第一会议室,刘领导领衔评委。室外寒冬,室内温暖如春,与会众人却只觉热,甚至冒起了汗。 Responsible humanity of news propaganda: „ First spoke the slogan, what we adopted was the elimination method. First profits by opinions from various sources, the bold creativity, collects to the people from various circles and experts, compiles the same place, then removes. 新闻宣传部的负责人道:“先讲下口号,我们采取的是排除法。先集思广益,大胆创意,向社会各界、各方专家收集,汇总到一起,然后一个个排除。 For example we asked the representatives of non-governmental environmental protection organization to discuss, these person of thought had certain advancing, the international color was intense. 比如我们请了民间环保组织的代表座谈,这些人思想具有一定的超前性,国际化色彩较强烈。 We also invited US Time Capital City Branch director Mr. Jimmy, Mr. William of Xinhua News Agency China Special report Society to discuss. 我们还邀请了美国时代周刊京城分社社长吉米先生,新华社中国特稿社的威廉先生座谈。 They thought that in the slogan should better not with dragon, Great Wall and other elements. They think in foreigner's eyes, the dragon is very fearful, but the Great Wall also has the meaning of barrier. 他们觉得口号中最好不要用龙、长城等元素。他们认为在外国人眼中,龙很可怕,而长城也有屏障的意思。 I cite two examples, opened like the symposium were innumerable. 我只是举两个例子,像这样的座谈会开了无数次。 Finally everyone believes that earliest Comrade permits non- proposed must show the change of Capital City, this viewpoint was good. 最后大家认为,许非同志最早提出的要展现京城的变化,这个观点非常好。 Therefore starts the discussion, Comrade permits non- also proposed ‚new Beijing and new Olympic Games’ such a slogan. 于是展开讨论,许非同志又提出了‘新北京、新奥运’这样一句口号。 It indicated that Capital City after more than 20 years of reform and opening, has become an international famous city that melts the ancient culture and modern metropolis as one ; Also means that holds Olympic Games in China, can promote the development of Olympics enterprise to the full, our teams will give IOC and world make the brand-new impression. 它既表明京城经过20多年的改革开放,已经成为一个融古老文化与现代化大都市于一体的国际名城;也意味着在中国举办奥运会,可以最大限度地促进奥林匹克事业的发展,我们的团队将给国际奥委会和世人留下全新的印象。 Therefore adopts unanimously, this slogan as the report achievement, asking fellow leaders to verify. ” 所以一致通过,将这句口号作为汇报成果,请各位领导审核。” Instantly, the conference site discusses spiritedly. 刹时间,会场议论纷纷。 „Simple easy to understand, singlish.” “简单易懂,朗朗上口。” „Covers richly, has the memory feeling very much.” “涵盖丰富,很有记忆感。” „Was truly much better compared with the Great Wall, Forbidden City, dragon and Temple of Heaven these, had the aura of new times.” “比长城、故宫、龙、天坛这些确实好多了,有新时代的气息。” Liu Lingdao is satisfactory, but must go down the procedure/program: „Ok, we raised hand to vote.” 刘领导非常满意,但还得走下程序:“好了,我们举手表决吧。” „Raising hand of agreement.” “同意的举手。” Brush! Unanimously passes. 刷！全票通过。 The vice-president of previous Olympic bid, adviser Mr. He Zhenliang of this Olympic bid, opens the mouth saying: „Did English think?” 上次申奥的副主席,此次申奥的顾问何振梁先生,开口道:“英文想好了么？” „Thought, but also please point out mistakes.” “想好了,还请您指正。” The head of news propaganda stretches the neck to look, said: „little did permits, this you say?” 新闻宣传部的负责人抻脖子找,道:“小许,这个你说说？” „English slogan, at first what we think is ANEWBEIJINGFORANEWOLYMPICS, I thought that is not quite accurate. If called NEWOLYMPICS, people will ask that what was OLDOLYMPICS?” “英文口号,我们最初想的是ANEWBEIJINGFORANEWOLYMPICS,我觉得不太精准。如果叫NEWOLYMPICS,人们会问什么是OLDOLYMPICS？” Teacher permits unrestrained/no trace of politeness, said: „Therefore I slightly make the suggestion, NEWBEIJINGGREATOLYMPICS, how do you feel?” 许老师毫不客气,道:“所以我略提建议,NEWBEIJINGGREATOLYMPICS,您觉得怎么样？” „NEWBEIJINGGREATOLYMPICS......” “NEWBEIJINGGREATOLYMPICS……” Mr. what a thinking, claps the hands and shouts praise slightly: „Splendid!” 何先生稍一思索,拍手叫好:“精彩！” „Does that pass?” Liu Lingdao asked. “那就通过？”刘领导问。 „I feel.” “我觉得可以。” Mr. what the qualifications are extremely deep, in the past to the teacher and Wu Haodang the translation, had adjusted the sports department afterward, made the huge effort for Chinese twice Olympic bids. 何先生资历极深,当年给教员、伍豪当过翻译,后来调到体育部门,为中国两次申奥付出了巨大心血。 He decides, that set. 他拍板,那就定下了。 „little permits English is also very high!” “小许英文水平也很高嘛！” „This slogan you are eminent!” “这个口号你居功至伟啊！” „Where where, is everyone's merit.” Teacher permits is hastily modest. “哪里哪里,都是大家的功劳。”许老师连忙谦虚。 The slogan successfully passes, the Olympic bid conference symbol encounters the problem. 口号顺利通过,申奥会徽遇到麻烦。 The conference symbol group prepared many works, the summary is three sets of mentalities: Respectively is centered on the ceremonial fire, Temple of Heaven and Great Wall three elements, designs. 会徽组准备了很多作品,概括为三套思路:分别以圣火、天坛、长城三个元素为核心,加以设计而成。 „Raises hand to vote.” “举手表决吧。” „2 people forfeit, in half. Next!” “二人弃权,没过半数。下一个！” „Everyone votes.” “大家表决一下。” „In half.” “还是没过半数。” Demonstrated one after another, unexpectedly no can stand. 轮番展示,居然没一个立得住。 The conference symbol group really sweated, Liu Lingdao also knits the brows: „ I thought that your mentality is not right, how many times the ceremonial fire, Temple of Heaven and have the Great Wall used? 会徽组真冒汗了,刘领导也皱眉:“我觉得你们思路不对,圣火、天坛、长城用过多少次了？ Why can't a little new idea? Also? Also? ” 为什么不能有点新意呢？还有没有？还有没有？” Asked two continually, does not dare to talk. permits Feichou, is not right, Grandmaster Han? 连问两声,都不敢搭话。许非瞅瞅诸位,不对啊,韩大师呢？ Just thinking, the gate is opening suddenly. The staff hand takes black to mount the board to come, Liu Lingdao asked: „What's wrong? Last?” 正想着,门忽然开了。工作人员手拿着一副黑色裱板进来,刘领导问:“怎么？最后一个了？” „This is a plan of our urgent revision.” “这是我们紧急修改的一个方案。” The heads reveal the work, is comprised of a running villain five points, below is printing BEIJING2008 and so on...... 负责人亮出作品,是由五环组成一个奔跑的小人,下面印着BEIJING2008云云…… „ This looks at the resembles five points, is actually the Chinese knot, is turned into villain that by the Chinese knot. “这个看着像五环,其实是中国结,由中国结变成的小人儿。 Initially handed over in our hands, has not cared, Grandmaster Han Meilin( fuwa and monkey match thunder designer) picked actually, suggests its revision, submitted as the supplement work. ” 当初交到我们手里,并没太放在心上,倒是韩美林大师(福娃、猴赛雷设计者)相中,建议将其修改,作为补充作品提交。” „......” “……” His disturbed observation look, sees the leaders first to think, immediately reveals the joyful meaning. 他忐忑的观察诸位神色,见领导们先是思索,随即露出欣喜之意。 Bang! The big stone falls to the ground at heart, completes the task finally! 砰！心里大石落地,总算完成任务！ „Everyone votes.” “大家表决一下吧。” Brushes, a dissenting vote, passes. 刷刷刷,一票反对,通过。 ...... …… In an instant on February 1, Olympic Games Bid Committee held the plenary sessions. 转眼2月1日,奥申委举行全体会议。 Formally announced Olympic bid slogan and conference symbol, the website formally launches, and indicates the determination. 正式公布了申奥口号、会徽,网站正式开通,并表明决心。 Before Salt Lake City bid for in 2002 Winter Olympic Games, finally blew out the bribe scandal, noisy. IOC has to execute the new regulation, one is two rounds of selections. 之前盐湖城申办2002年冬奥会,结果爆出贿赂丑闻,沸沸扬扬。国际奥委会不得不施行新规,其中一项就是两轮选拔。 First determines a big list of candidates, after being inspected, is then definite a small list of candidates. 先确定一个大的候选名单,经过考核后,再确定一个小的候选名单。 Starting today, the Olympic bid is in Stage 2, the priority target enters the second round. 从今天起,申奥进入第二阶段,首要目标即进入第二轮。 Other project permits non- could not manage, made several suggestions: „IOC stipulated that before the acceptance cannot officially the large-scale propaganda. But I want to raise, opinion poll investigation!” 其他项目许非管不着,提了几点建议:“国际奥委会规定,在正式入围前不可以大规模宣传。但我想提一点,民调调查！” „Opinion poll?” “民调？” „Right, the Western society regards as important this very much, is approval ratings to Olympic Games. We invited the third party, best was the overseas company comes to investigate, can be a very positive self- demonstration.” “对,西方社会很看重这个,就是民众对奥运会的支持率。我们邀请第三方,最好是海外的公司前来调查,会是一次非常积极的自我展示。” „......” “……” The leaders ponder over, said: „Good idea, to begin to take effect immediately.” 领导们琢磨琢磨,道:“好想法啊,马上着手实施。” „little permits, you continues.” “小许,你继续。” „ Foreign propaganda, is to the vivid packing of China and Capital City. I think that must retain the overseas domestic experienced public relation firm, formulates all -around promotion strategy. “对外宣传,就是对中国、京城的形象包装。我认为要聘请国外国内有经验的公关公司,制定全方位的宣传策略。 This year the Sydney Olympics, allowing the candidate city appearance to propagandize, this is our first presenting, should prepare immediately. ” 今年悉尼奥运会,允许候选城市到场宣传,这是我们的第一次亮相,应该立即准备。” Hou! 嚯！ Has a look at this youth! Not high, consciousness falls behind the staff who and are confused compared to the efficiency, beyond others system was too bright! 看看这青年！相对于效率不高、意识落后、一头雾水的工作人员,人家体制外的太鲜明了！ In the history, the first round 10 cities inspect, reply questionnaire of 22 problem, each problem has grading, finally chooses five. 历史上,第一轮十个城市考核,回答一张22道题的问卷,每道题有评分,最后选五个。 China is completely disorderly, although was accepted, but placed second from the bottom, is only higher than Istanbul, falls behind Paris, Osaka and Toronto. 中国完全没头脑,虽然入围了,但排在倒数第二,仅高于伊斯坦布尔,落后于巴黎、大阪、多伦多。 Does not have the experience! 没经验啊！ At that time the home downplayed this news, but in Olympic Games Bid Committee, stirred up. Then remembers the invitation international public company, conducts the comprehensive packing. 当时国内淡化了这一消息,但在奥申委内部,激出一身冷汗。然后才想起聘请国际公关公司,进行全面包装。 Until instead kills. 直至反杀。 permits non- proposes now invites the public relations, looks like in the leadership is the consciousness is then advanced, with international standard. 许非现在就提出请公关,在领导看来便是意识超前,与国际接轨。 „Meets to study.” “开会研究一下。” „Also?” “还有么？” „ Is the promotional film, according to the new flow, we must prepare four series: Earlier the promotional film and statement use the piece with the piece, report with the piece and finals. “还有就是宣传片,按照新流程,我们得准备四个系列:前期宣传片、陈述用片、汇报用片、决赛用片。 Earlier the promotional film started immediately, must catch up in Sydney presents. 前期宣传片得立即开始了,要赶在悉尼亮相。 I beforehand candidate, Director stretch/open Yimou. ” 我还是之前的人选,张艺某导演。” „......” “……” Liu Lingdao has a look at the news propaganda, responsible humanity: „We have contacted with Director stretch/open, the issue is not big. Now what needs you to decide, only asked him to pat a series, was all series?” 刘领导看看新闻宣传部,负责人道:“我们已经跟张导演接触,问题不大。现在需要您定的是,只请他拍一个系列,还是所有系列？” Discussed at the scene, finally decides: 当场讨论,最后拍板: „ Statement and report with the piece, the nature of showing are bigger. Earlier propagandizes and finals piece, needs the excellent artistic standard. I thought that he can be responsible for the front three series, the finals piece makes many preparations. “陈述、汇报用片,说明的性质更大。前期宣传和决赛片,需要高超的艺术水准。我觉得他可以负责前面三个系列,决赛片则做多手准备。 stretch/open Yimou ; Beijing , Taiwan do not make the contribution, can try ; Has Greenspan who the previous Olympic bid helps us shoot a movie again, invited again fences. ” 张艺某一个;京台不要做贡献么,也可以试试;再有上次申奥帮我们拍片的格林斯潘,再请来操刀。” „Understood!” “明白！” ( Also has......) (还有……)