( Today is not one, is two, the previous chapter survived moment, entered small black room.) (今天不是一更,是两更,上章存活了片刻,就进小黑屋了。) In late November, before «Star War, Biography» screens. 11月下旬,《星球大战前传》上映。 Although lacks the cultural gene of US, but is lifts a ban after all the first movie, the heat degree is good. 虽说缺乏美国的文化基因,但毕竟是解禁后的第一部电影,热度还算不错。 The Capital City weather is even more cold, permits non- accepted some big leader to inquire, comes out to go to Wu Mengchen home. 京城天气愈发寒冷,许非又接受了某位大领导问询,出来前往吴孟臣家。 Field, Wu, Han, permits, four, hot pot as usual. 田、吴、韩、许,四位,火锅照旧。 The field leadership is always reserved, today is very unexpectedly excited, non-stop saying: „little permits this playing good, you really hit the talent of propaganda war, then the foregone conclusion, they opposed that again feared must put on the hat of national criminal.” 田领导一向内敛,今天竟然很激动,不停道:“小许这一手玩的好啊,你果然是打宣传战的天才,这下大势已定,他们再反对怕是要戴上民族罪人的帽子喽。” „Does not oppose is a matter, concrete also how looks to implement.” “不反对是一回事,具体的还看怎么实施。” Wu Mengchen is also excited, he has wanted to do Yuanxianzhi, finally start. 吴孟臣也激动,他一直都想搞院线制,终于启动了。 In the history, he in 1996 resigned, is dormant several years, above policy opening, the organization planned to build a century global institute line immediately, was the general manager. 历史上,他1996年辞职,蛰伏数年,上头政策一开放,立马组织筹建了一条世纪环球院线,担任总经理。 He understands this. 他懂这个。 But when as a result of his resignation, causes the radio and TV promotes the reform not to have a knowing the business person to check, can only first send a general opinion, the second year sends the regulation, wasted for a year. 而由于他的辞职,导致广电推行改革时没有一个懂行的人把关,只能先发一个笼统意见,第二年才发细则,又浪费了一年时间。 „ The multi- halls are first basic, above minimum 4 halls. The price cannot be high, now some Capital City price 30, are too expensive. In a big way invests, the luxury equipment dragon's head theater, can high, the ordinary theater is quite reasonable in 15. “首先多厅是基本的,起码四个厅以上。票价不能高,现在京城有的票价30块,太贵。投资大、设备豪华的龙头影院,可以高一点,普通影院在15块比较合理。 Next, all theaters must the use of computer booking, the data pass to the box office statistical unit directly. 其次,所有影院必须使用计算机售票,数据直接传到票房统计单位。 Then roughly looked like little permits saying that implemented the release showing mechanism focusing on institute line, reduced the release level wait/etc...... 然后大体像小许说的,实行以院线为主的发行放映机制,减少发行层次等等…… I supplemented: 我又补充了一些: Over 10, with the province theater, the computer booking no less than 8, can form a province inner courtyard line. 十家以上,同省影院,计算机售票不少于八家的,可以组建一条省内院线。 Over 15, the different province theaters, the calculator booking no less than 10, can form a cross-province theater. 15家以上,不同省影院,计算器售票不少于十家的,可以组建一条跨省影院。 An institute line of province cannot over three, the signing period be no less than 3 years, a theater can only choose the Ichijouin line, signing expires to choose. 一个省的院线不能超过三条,签约期不少于三年,一家影院只能选择一条院线,签约期满可以重新选择。 Sets 2 years of deadline, to 2002. 设定二年期限,也就是到2002年。 Exceeds the time limit does not join the institute line the theater, cancels the showing aptitude. Exceeds the time limit has not formed the institute line, bans for the introduction piece. ” 逾期不加入院线的影院,取消放映资质。逾期还没有组建院线的,禁供引进片。” ! 啧啧！ Teacher permits dark to praise, old Wu is fierce. 许老师暗赞,老吴就是猛。 The provincial office has had a stranglehold to the theater, OK! Now the shadow has a stranglehold to the provincial office, first-level card first-level, till surrender. 省公司一直对影院卡脖子,OK啊！现在中影对省公司卡脖子,一级卡一级,直到投降为止。 „!” “哔哔哔！” They digested the content, permits non- the cell phone are making a sound suddenly. He meets, inside is some provincial office manager: 那俩人消化着内容,许非手机突然响了。他一接,里头是某个省公司老总: „Hey, permits!” “喂,许总！” „My old king, met just to meet! Oh has a small misunderstanding, do not mind, otherwise I visit to apologize......” “我老王啊,开会刚见过面嘛！哎哟发生点小误会,千万别介意,不然我登门请罪……” „, My in other words, this year our 's new year's film «First love 50», we prepared for early, waited to screen!” “哦,我就是说一下,咱们今年贺岁片《初恋五十次》,我们早做好准备了,就等着上映呢！” „Hi, is good for the Chinese movie,...... bye-bye well!” “嗨,都是为了中国电影好,好好……拜拜！” permits non- hangs up the telephone, shrugging, is inexpensive? 许非挂断电话,耸耸肩,贱不贱啊？ Pours is also adaptable to the situation. 倒也能屈能伸。 Sanping is just about to speak, the cell phone made a sound, „permits? My old stretch/open, our «First love 50» this/should starts, is hoping this year's new year's film!” 韩三坪正要说话,手机又响了,“许总？我老张啊,咱们《初恋五十次》该启动了吧,都盼着今年贺岁片呢！” Deals with this, old Wu scoffs saying: „One group of trimming one's sails fellows, no wonder can be so exactly long.” 把这个应付完,老吴嗤道:“一群见风使舵的家伙,难怪能活这么久。” „Do not manage them, continued.” “甭理他们,继续说。” Sanping side say/way: „This institute line, what takes as the tie?” 韩三坪方道:“这个院线内部,以什么为纽带呢？” old Wu said: „ By the current environment, can only walk the form of signing alliance, takes the capital and supplies the piece for the tie. 老吴道:“以目前的环境,只能走签约加盟的形式,以资本和供片为纽带。 I dare to forecast, government order, various provincial offices trade the face, turns into the institute line companies in various provinces, then wins over these facility quite good theaters, first forms one to cope. 我敢预测,政令一出,各省公司就地换脸,变成各省的院线公司,然后拉拢那些设施比较好的影院,先组建一条对付过去。 And possibly has to complete the joint-stock reform, has the same as usual, same as usual will definitely be eliminated rapidly. 其中可能有完成股份制改革的,有老样子的,老样子的肯定会被迅速淘汰。 Because introduced the external capital, because opened, under the impact of this strength, the capital will choose independently most has that route of benefit. 因为引入外来资本了,因为开放了,在这股力量的冲击下,资本会自主选择最具利益的那条路线。 Therefore from the beginning, the shadow must occupy the situation, first forms a cross provincial hospital line. 所以从一开始,中影就要占据先机,先组建一条跨省院线。 The province inner courtyard line is impossible to hit the cross provincial hospital line! Waits for 3 years of signing to arrive, superior win and inferior wash out reorganizes automatically, is gradually simple, remaining is the gold. ” 省内院线不可能打过跨省院线！等三年签约一到,优胜劣汰自动重组,逐步精简,剩下的才是金子。” Ruthless person! 狠人儿！ permits non- feels flamboyant, asked: „Is private capital open?” 许非感觉牛逼,问:“民营资本开放么？” „Temporarily cannot be completely open, just like the foreign capital, can account for 49.” “暂不能完全开放,跟外资一样,可以占49。” Tian Lingdao knows that he thinks anything, said: „little permits, I, although wants to let loose the private capital, but the theater from making the movie is different, without the above theory makes the basis, anybody has no right the decision.” 田领导知道他想什么,道:“小许,我虽然想放开民资,但影院跟拍电影不一样,没有上面的理论做依据,任何人无权决定。” „I understand, I understand.” “我懂,我懂。” What theoretical foundation? 16 big. 何谓理论依据？十六大呗。 Therefore permits non- ponders over, the present situation is: The foreign capital wants to come, must cooperate with the state capital ; The private capital wants to participate, must unable to control stock with the state capital cooperation. 于是许非琢磨,现在的情况是:外资想进来,必须跟国有资本合作;民资想参与,也必须跟国有资本合作都不能控股。 Therefore does not need to start collected mostly, collects mostly constructs and operates independently completely independently, rushes to the first institute line to go. Happen to using these years, constructed several. 所以没必要启动大都汇了,大都汇完全自主建设、自主经营,奔着第一院线去的。正好利用这几年,多建几座。 Now can only hold share, share-holding OK, my trumpet are also many. 现在只能参股,参股也OK,我小号多。 Teacher permits held Wu Mengchen, their look bumps, has a tacit understanding. 许老师捅了吴孟臣一下,俩人眼神一碰,心照不宣。 ............ ………… The reform situation has started, the movie circle is asking around, hoping to seize an opportunity. 改革大势已经开始,电影界都在四处打探,以期占得一点先机。 In the society was still discussing, overall pessimistic, thought that definitely cannot do Hollywood, will be embezzled the back garden of foreign blockbuster. Also there is to welcome king master, „is not willing to be the second-rate audience” on front that kind. 社会上依然在讨论,总体悲观,觉得肯定干不过好莱坞,会被侵吞成外国大片的后花园。也有喜迎王师的,就前面“不愿做二等观众”那类。 „Movie borderless, takes the quality as the conclusion, naturally must favor to look.” “电影无国界,以质量为定论,自然要看好看的。” „Hollywood is attractive, why I take out money to go to the theater to watch the rotten piece, because it domestic-made?” “好莱坞就是好看啊,我为什么掏钱去影院看烂片,就因为它是国产的？” „Quick the 21 st century, should not be so narrow!” “都快21世纪了,不要那么狭隘！” „I only feel sorrowful, so many film-maker have not stood the statement!” “我只感到悲哀,这么多电影人没一个站出来表态！” „stretch/open Yimou? Chen Kai song?” “张艺某呢？陈楷歌？” „Not to mention did they, resist Hollywood with the rural play and Li Xuejian Qin Shi Huang?” “别提他俩了,拿农村戏和李雪建的秦始皇去对抗好莱坞么？” Online one group of people are bustling. 网上一堆人热火朝天。 Was first aroused by these articles remembered past times is warm with the nationality, was overthrown by the powerless feeling of reality, following is disappointed. 先是被那些文章激起了怀旧和民族热情,又被现实的无力感打倒,随之而来就是失望透顶。 Said like a netizen: „Actually we understand the both sides disparity, but you rise spiritedly and be determined, the upward attitude not to have, is most disappointing.” 就像一个网友说的:“其实我们明白双方差距,可是你们连奋起、决心、向上的态度都没有,是最让人失望的。” ...... …… At the end of November. 11月末。 Very early in the morning, various group of reporters braved the cold to rush to Central Motion Picture Company. In the big conference room, must hold a press conference today. 一大早,各路记者冒着风寒赶到了中影公司。大会议室里,今天要举办一场新闻发布会。 Recently the movie discussed extremely lively, who can chat several, one group of people talked in whispers: 最近电影讨论极其热闹,谁都能聊几句,一帮人窃窃私语: „What matter knows?” “知道什么事儿么？” „Definitely stands the statement quilt, was scolded.” “肯定站出来表态被,都被骂死了。” „I feel am also, the shadow good and evil is a lead goat.” “我觉得也是,中影好歹是领头羊。” „Sets the example , compared with others with what?” “做做样子喽,拿什么跟人家比啊？” „Came!” “来了来了！” The sound is quiet, sees only Wu Mengchen, Han Sanping to attend, gives extra the representative in Filium leader and world company. 声音悄静,只见吴孟臣、韩三坪出席,外带电影局领导、天下公司的一个代表。 „Holds the release conference simply!” “简单开个发布会啊！” old Wu has not taken the manuscript, opens the mouth saying: „Several matters must announce, before then, first made the representative in the world company say.” 老吴连稿都没拿,开口道:“有几件事要宣布一下,在此之前,先让天下公司的代表说一说。” „ Today offers borrowed flowers to Buddha, I am impolite. “今天是借花献佛,我就不客气了。 The world from 94 years of «Love Call forwarding», pioneers the domestic new year's film beginning, has continued for four years, achieves the good result repeatedly, is obvious to all. 天下自94年《爱情呼叫转移》,开创国内贺岁片先河,一直持续了四年,屡创佳绩,有目共睹。 Last year absented for the first time, many people said us to exhaust one's creative vein, even must go out of business. 去年首次缺席,有很多人说我们江郎才尽,甚至要倒闭了。 Does not need to argue, today announced in this, fifth new year's film «First love 50» will screen on December 15 ahead of time...... ” 没必要辩解,今天在此宣布,第五部贺岁片《初恋五十次》将在12月15日提前上映……” Following had not listened, under with hitting question of chicken blood: 后面的都没听了,底下跟打了鸡血似的发问: „Do you deliberately elect with «To steal the Day of Trap» same day screen?” “你们是刻意选在跟《偷天陷阱》同日上映么？” „Yes.” “是的。” „Can under the explanation the reason?” “能解释下原因么？” „Naturally competed.” “当然是竞争了。” The representative said with a smile: „Heard that " Star Pre-war Biography » box office is very hot, «Steals Day of Trap» is also anticipated very much, we always do not overestimate ourselves, does not underestimate others, the steamship could not compare, hit these two pieces not to have the issue.” 代表笑道:“听说《星战前传》票房很火,《偷天陷阱》也很受期待,我们一向不高估自己,也不低估别人,大船比不了,打这两部片还是没问题的。” „Do you have the self-confidence?” “你就这么有自信？” „Lost you to swallow these words?” “输了你把这句话吞回去么？” „Has not thought losing, the goal of company is very clear, is this year's box office champion. Not only this year's champion, the champion over the following five years, we must take!” “没想过输,公司的目标很明确,就是今年票房冠军。不仅今年的冠军,此后五年的冠军,我们都要拿！” Bang! 轰！ Audience explosion. 全场爆炸。