In 1994, «Forbes» published the mainland China trillion lists of the richest for the first time, published in Hong Kong magazine «Capitalist». 1994年,《福布斯》首次发表中国内地亿万富豪榜,在香港杂志《资本家》刊出。 19, first is Brother Liu Yonghao, approximately 600 million Renminbi ; Last is an sect, approximately 200 million ; Mou Qizhong( 300 million), Li Xiaohua( 2- 300 million) were first ten. 共19名,第一是刘永好兄弟,约6亿人民币;最后一名是宗哈哈,约2亿;另有牟其中(3亿)、李晓华(二-3亿)等位列前十。 This list immediately brings to the enormous attention in the inland, side is envies the envy to hate, side is the suspicion. Most typical is old Mou, his increasing the family fortunes history many people watch, how to arrange? 这个榜立即在内地引起极大注意,一边是羡慕嫉妒恨,一边是怀疑。最典型的就是老牟,他的发家史很多人都看在眼里,怎么排进去的？ Forbes does this issue not to do, until this year. 福布斯搞了这一期就不做了,直到今年。 Hu Run is British accountant, studies abroad and works in China. He uses the spare time, checks the paper, magazine, the listed company report form wait/etc, tossed about for several months to discharge «1999 China 50 Lists of the richest». 胡润是个英国会计师,在中国留学、工作。他利用业余时间,查报纸、杂志、上市公司报表等等,折腾了几个月排出一份《1999中国50富豪榜》。 He related several magazines, only then «Forbes» is willing to publish, names „Hu Run list of the richest”. Externally first arouses the interest, later also starts the mighty waves internally. 他联系了好几家杂志,只有《福布斯》愿意发表,冠名“胡润富豪榜”。先在国外引起关注,随后在国内也掀起波澜。 Also after several years, Hu Run individual farming, forms own media organization. But Forbes also formally enters China, then had two lists, all kinds of ranking. 又过了几年,胡润单干,组建自己的传媒机构。而福布斯也正式进入中国,遂有了两家榜单,各种各样的排名。 Said this 99 years of list only: 单说这个99年榜单: First is the family of Mr. glory, 1 billion and above ; Second is Brother Liu Yonghao, Li Xiaohua falls to fourth, but also is 1 billion Yuan and above. 第一是荣先生的家族,10亿及以上;第二是刘永好兄弟,李晓华降到第四,但也是10亿元及以上。 stretch/open Huli ranks end, 50 million- 100 million. 张狐狸排名最末,5千万-1亿。 The person is conspicuous, Liu Xiaoqing ranked the 45 th, 50 million- 100 million, only person from the entertainment industry. At that time whooped, Liu Xiaoqing was so rich? 有一个人非常显眼,排名第45的刘小庆,5千万-1亿,唯一一个演艺界人士。当时议论纷纷啊,刘小庆这么有钱？ She is also glad to coordinate, said that some old lady many property do not know...... 她也乐得配合,说老娘有多少财产自己都不知道…… Then evaded paying taxes secretly. 然后就偷漏税进去了。 You said that has the relations with this list? Does not know! 你说跟这个榜单有没有关系？不晓得啊！ ...... …… Next morning, permits non- saw Hu Run. 次日上午,许非见到了胡润。 Hu Run is his Chinese name, over 20 years old are very young, refined, a good standard spoken Chinese. 胡润是他的中文名字,二十多岁很年轻,斯斯文文,一口不错的普通话。 „Mr. permits, you can see me are really good! I contacted with so many people, you are only one comply to meet with me.” “许先生,你能见我真是太好了！我联系了那么多人,你是唯一一个答应跟我见面的。” „? Why aren't they willing to see you?” “哦？他们为什么不肯见你呢？” „Possibly did not understand the matter that I handle, moreover you know, the Chinese is fastidious about the wealth not to expose one's valuables, is not willing to tell others to have how much money.” “可能不理解我做的这件事情,而且你知道,中国人讲究财不露白,不愿意告诉别人自己有多少钱。” „These do not accept you to investigate, can you arrange to come up?” “那些不接受你调查的,你会不会排上去？” „Naturally, this is my individual legal act, I will not solicit the agreement of litigant.” “当然,这是我的个人合法行为,我不会征求当事人的同意。” Hehe, therefore I see you! 呵呵,所以我才见你啊！ „Tea or coffee?” “茶还是咖啡？” „Tea, thanks.” “茶,谢谢。” little river miss offers the tea, Boss permits asked: „That said that why do you want to make this list?” 小江姑娘把茶送上,许老板问:“那就说说吧,你为什么要做这份榜单？” „ I lived for several years in China, from 1990, I felt the drastic change of this country for the first time. Every returns to Britain one time, what appearance was asked Chinese by the friend? “我在中国生活了几年,从1990年第一次来,我就感受到这个国家的剧变。每一次回英国,被朋友问中国什么样子？ I can only describe with some monotonous adjectives, afterward I pondered, there is a very direct manifestation standard? 我只能用一些单调的形容词去描述,后来我就思考,有没有一种很直接的体现标准？ Therefore thought of the list of the richest. 于是就想到了富豪榜。 The reform and opening of China, making one batch shoulder the person of farm tool, turned into the first-generation rich person. They are also the biggest beneficiaries of economic growth, their stories can represent the story of China...... ” 中国的改革开放,让一批曾经扛过农具的人,变成了第一代富人。他们也是经济成长的最大受益者,他们的故事能代表中国的故事……” „How does your information channel come?” “那你的信息渠道怎么来？” „The report, listing report form, financial material main Chinese language media wait/etc.” “主要中文媒体的报道、上市报表、财经资料等等。” „Rate of accuracy?” “准确率呢？” „......” “呃……” Hu Run is a little awkward, said: „I estimate about 50. If makes me go to the company and government to visit, the rate of accuracy will be higher, but you know that this is very difficult.” 胡润有点尴尬,道:“我预计在50左右。如果让我去公司、政府探访,准确率会更高,但你知道这很困难。” permits non- nods, is estimating about own open data. 许非点点头,估算着关于自己的公开资料。 The mother, light/only «Mansion Gate» sold 50 million to blot out the sky in the newspaper, let alone patted «Tianlongbabu». 娘的,光《大宅门》卖了五千万就在报纸上铺天盖地,更别说拍《天龙八部》了。 But without public were many: Only calculated last year, the world gained more than 100 million, the other businesses of media gained 100 million, he/she lotus clothing profit about 100 million. He and small rising sun, even if only takes 10 to draw bonus, has 30 million respectively. 而没公开的就多了:仅算去年,天下盈利一亿多,传媒的其他业务盈利一亿,伊莲服饰盈利近一亿。他和小旭即便只拿十分红,都各有3千万。 Money that Hong Kong makes, the stock of US, the national richest families can also flush in addition. 还有香港赚的钱,美国的股票,都加上全国首富也能冲一冲。 Hu Run chatted for quite a while, finally endures is not admitted to the subject, said: „Mr. permits, I visits today wants to understand. Because your industry is special, did not have the second media company to achieve this degree.” 胡润聊了半天,终于忍不住进正题,道:“许先生,我今天拜访就是想了解一下。因为你的行业非常特殊,还没有第二家传媒企业能做到这个程度。” „Is the superficial scenery, China there is a saying to know without being told......” “都是表面风光,中国有句话叫冷暖自知……” permits non- fermented, starts to poor-mouth: „ I make the film and television, because purely deeply loves. The outside world only looked at me to sell how much money, never said that my cost had many. 许非酝酿了一下,开始哭穷:“我做影视,纯粹因为热爱。外界只看我卖了多少钱,却从不说我的成本有多少。 Now except for the drama of CCTV, highest one intensive about 600,000, but my play, has 401,000 volumes on average. «Tianlongbabu» estimates 1.001 million volumes. 如今除了央视的大戏,最高一集约在60万左右,可我的戏,平均就有40万一集。《天龙八部》预计一百万一集。 Said that «Rumor» sold 100 million, but my cost has 40 million, divides up money can only take more than 30, but must pay taxes, returns to the itself/Ben by the government subsidy reluctantly. ” 都说《风声》卖了一亿,可我成本就有四千万,分账只能拿30多,还要交税,靠政府补贴才勉强回本。” „But the film and television company is the media group, is the earning of media very high?” “可影视公司属于传媒集团,传媒的营收很高啊？” „ Robs peter to pay paul! Otherwise I have done business at a loss to make a movie, especially that Tianlongbabu city, the superficial scenery is actually the loan of really gold/metal silver. “拆东墙补西墙嘛！不然我早就赔本拍戏了,尤其那个天龙八部城,表面风光实际都是真金白银的贷款。 Fund re-steaming of film and television is very slow, this year the racket, even can recover money next year after next. «Mansion Gate» sells the high price, our last year funding chain broke. 影视的资金回笼很慢,今年拍,明年甚至后年才能收回钱。要不是《大宅门》卖出高价,我们去年资金链就断裂了。 Said many of multi- flower, gaining, were in the debt...... ” 这么说吧,赚的多花的更多,欠了一屁股债……” „Does Sohu have the investment of time venture capital?” “搜狐有时代风投的投资？” „Right, but this venture capital is primarily the Hong Kong capital.” “对,不过这家风投以港资为主。” The early list of the richest is from the start non-specialized, even/including veiled brings to guess. 早期的富豪榜压根就不专业,连蒙带猜。 Hu Run is divided into A, B, C and D four ranks very much simply, is the calculation. 胡润很简单的分成A、B、C、D四个级别,全是推算。 For example Liu Xiaoqing, he has not acted according to any financial statement, but looks at her autobiography «my confessing record: From movie star to trillion rich elder sister» and report about her investment real estate. 比如刘小庆,他没有依据任何财务报表,只是看她的自传《我的自白录:从电影明星到亿万富姐》和关于她投资房地产的一些报道。 Calculates her in the D level, 6 million to 10 million US dollars. 推算出她在D级,600万到1000万美元。 If permits non- has not met, Hu Run possibly arranges to arrive at front him. Since met, the litigant said does not make money, cannot attain the accurate information, naturally toward lowering. 如果许非没见面,胡润可能把他排到前面。既然见面了,当事人说不赚钱,又拿不到准确资料,自然往低走。 Chatted for quite a while, permits non- sends off the opposite party, treads under the tread tread to seven buildings. 聊了半天,许非送走对方,蹬蹬蹬下到七楼。 The small rising sun is playing the virtual community, piapia hits others pet, sees some people to come to switch over hastily, „, is you! Do you do?” 小旭正在玩虚拟社区,piapia打人家宠物,见有人进来连忙切换,“嘁,原来是你！你下来干嘛？” „Just sent a god of plague.” “刚打发走一尊瘟神。” „What god of plague?” “什么瘟神？” permits non- Balla Balla said that young Xu strange say/way: „We have not evaded taxes, what fears?” 许非巴拉巴拉一讲,小旭奇道:“我们又没偷税漏税,怕什么？” „Now the environment is not good, can hide hides, several years later wants to hide cannot keep, but was also indifferent at that time. Finds not to have, mainland richest family!” “现在环境不好啊,能藏则藏,过几年想藏也藏不住,不过那时也无所谓了。瞧见没有,大陆首富！” He pats strikes one's chest. 他拍拍胸脯。 „!” “哇！” The small rising sun does intentionally the exclamation, „we sleep with the richest family together.” 小旭故作惊叹,“我们跟首富一起睡觉呢。” „You also drill under the richest family table.” “你们还钻首富桌子底下呢。” „Gets the hell out!” “滚蛋！” ........................ …………………… In March returns to warmer weather. 3月回暖。 in Dong of Beiyingchang distribution section, rides a bicycle to go to work very early in the morning. Also supports does not adapt, he does not go to Beiyingchang, but goes to own new unit: 北影厂发行科的于东,一大早骑车上班。还挺不适应,他不是去北影厂,而是去自己的新单位: China Film Group that newly was established. 刚刚成立的中影集团。 Last year heard this matter, officially formed after a year, he turned over to by the personnel office with another 13 colleagues the shadow. 去年就听说这事,经过一年才正式组建,他和另外13位同事被人事处移交给了中影。 Core company beforehand Central Motion Picture Company, yard building, lavish. Rides the broken bicycle to arrive at the institute mouth, rushes just in time greatly, looks at that car license , permits. 核心公司还是以前的中影公司,大院大楼,阔气。骑着破车到院口,正巧一辆大奔开进去,一瞧那车牌,哦,许总。 in Dong not slightly hesitant, goes forward to call: „permits early!” 于东没丝毫犹豫,上前招呼:“许总早！” „Is smaller than?” “小于？” „Yo, do you still remember me?” “哟,您还记得我啊？” „I am the memory is good, did you adjust the shadow to come?” “我这人就是记性好,你调到中影来了？” „Un, but also makes the release.” “嗯,还做发行。” „Okay dry/does.” “好好干。” permits non- goes upstairs, slightly holds a big box to follow on the heels not. 许非上楼,小莫捧个大盒子跟在后面。 Wu Mengchen is the chairman, Vice-President Han Sanping Ren Fudong, is responsible for making the link. They come out to greet together, permits non- said with a smile: „How to be open for business did not hit greeting, haven't the firecrackers put one?” 吴孟臣任董事长,韩三坪任副董兼副总,主抓生产环节。俩人一块出来迎接,许非笑道:“怎么开张了连招呼都不打,鞭炮都没放一个？” „Group belongs to the pilot, low-key.” “集团属于试点,得低调。” „Comes to sit.” “进来坐。” ( Also has......) 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