„ Last year China expanded the infrastructure of Internet, is most materially beneficial to the Internet users, is the net fee/spent greatly reduces. “去年中国加大了互联网的基础建设,对网民来说最实惠的,就是网费大大降低。 Before each month several thousand, several hundred, the user is also increasing suddenly now. In the first several months of this year, had increased 400,000 households, according to this speed when the first half of the year ended, the Chinese network user can break through 1 million. ” 以前每月几千块,现在几百块,用户也在猛增。今年头几个月,已经增加了40万户,照这个速度在上半年结束时,中国网络用户能突破100万。” stretch/open Huli sees the oversized world after all, stabilizes quickly, the style of speaking is lavish. 张狐狸毕竟见过大世面,很快稳定下来,谈吐阔气。 „ More than 50% are engaged in the scientific effort, but about 30 users, hope obtained the food and clothing to use to play and other through the network the rest and recreation information. “一半以上从事着科研工作,但有近30的用户,希望通过网络获得吃穿用住玩等休闲娱乐信息。 I call it the expense user some people, and will take up the mainstream in the future, the Internet no longer is a mysterious high new technology, but is permeates in the life of everyone. 我把这部分人称之为消费型用户,且在将来会占据主流,互联网不再是一种神奇的高新科技,而是渗入到每个人的生活中。 What does that concrete function have? I offered a few ordinary introductory remarks so that others may offer their valuable ideas, hoped with discussion. 那具体功能有什么呢？我抛砖引玉,希望跟诸位探讨。 Communication, for example present email. 通讯,比如现在的电子邮件。 The communication extends, is the public relations, for example bbs. 通讯延伸出来的,就是社交,比如bbs。 That two people have the communication infrastructure, has the interactive platform, can do a matter? For example mutual business, is the e-commerce. 那两个人有通讯基础,有交互平台,能不能多干点事情呢？比如互相买卖,也就是电子商务。 Now the news in online can look, can that book? Can the music? Can the movie television...... I not dare to give free reign to the imagination the future, only thought that the potential of Internet had not been developed by far. 现在新闻在网上可以看了,那书可不可以呢？音乐可不可以呢？电影电视可不可以呢……我不敢畅想未来,只觉得互联网的潜力远远未被开发。 This is one huge, nearly unlimited brand-new carrier. 这是一个庞大的,近乎无限的全新载体。 If the technology is feasible, the lots can put, ‚the Internet changes life’ unable to be only a slogan. ” 如果技术可行,很多东西都能放进去,‘互联网改变生活’不会只是一句口号。” Then, opens the fox to start to demonstrate Sohu. 说罢,张狐狸开始演示搜狐。 He spoke the news, spoke the mailbox, spoke the chatroom and bbs, then spoke the virtual community. 他讲新闻,讲邮箱,讲聊天室和bbs,然后讲虚拟社区。 „ At the end of last year, we got online the implementation version, takes building the virtual metropolis as the concept, making the user operate the homeland, planter and leisure, to make friends wait/etc...... “去年末,我们上线了试行版,以打造虚拟都市为概念,让用户经营家园、种植、休闲、交友等等…… Last year what Chinese visits were biggest is people.com. But last month latest data, Sohu is in this position, has about 400,000. The important source of growth, is the virtual community. ” 去年中国访问量最大的是人民网。而上个月的最新数据,搜狐已经占据了这个位置,约有40万。增长的主要来源,就是虚拟社区。” „Oh!” “哇哦！” Under the foreigner calls out in alarm intermittently, the US has not seen this thing! 底下老外阵阵惊呼,美国也没见过这东西啊！ „Next, Sohu prepares to develop the search service, names Sougou...... also to prepare to pitch into the online game industry......” “下一步,搜狐准备开发搜索服务,取名搜狗……还准备进军网络游戏产业……” He said for one hour, the scene is warm, end did not let leave office, inquired. 他讲了一个多小时,场面热烈,末了不让下台,纷纷提问。 „You introduced Sohu a moment ago, the function is truly comprehensive, the idea is also very advanced. But well-known, the Internet is good to imitate, you did not fear that the successor is treading the corpse advance of Sohu?” “你刚才介绍了搜狐,功能确实全面,理念也很先进。可众所周知,互联网非常好模仿,你不怕后来者踏着搜狐的尸体前进么？” „ Yahoo ! in the United States is a founder, causes countless people to imitate, but did you see Yahoo ! to fall behind? “雅虎在美国是开创者,引得无数人模仿,但你见雅虎落后了么？ Similarly, Sohu is also a founder. 同样,搜狐也是开创者。 We contributed quickly and most complete news, even the preparation sends out a team, goes to France to make the World Cup topic. 我们贡献了最快、最齐全的新闻,甚至准备派出一支队伍,去法兰西做世界杯专题。 Our bbs lead the social topic repeatedly, by the innumerable paper media reprint, the present is Chinese most popular exchange sector. 我们的bbs多次引领社会话题,被无数纸媒转载,如今是中国最受欢迎的交流版块。 Our mailbox users have achieved 400,000. 我们的邮箱用户已经达到了40万。 Our chatrooms lie awake all night. 我们的聊天室通宵不眠。 Our article competitions have been doing third, lets the young people who craves the literature innumerably have the development stage. 我们的征文大赛已经在搞第三届,让无数热衷文学的年轻人有展现的舞台。 Our virtual community concepts are world leader, with the technology upgrade, here will turn into a true dream metropolis, the second society. 我们的虚拟社区概念走在世界前列,随着技术升级,这里会变成一个真正的梦幻都市,第二社会。 You asked a moment ago I do fear am exceeded, I remember a friend suddenly, is a few words that my investor often spoke. 你刚才问我怕不怕被超越,我忽然想起一个朋友,也是我的投资人常说的一句话。 The objective of Sohu is: Has been imitated, had not been exceeded actually! ” 搜狐的宗旨就是:一直被模仿,却未被超越！” „Whish!” “哗哗哗！” The applause like the tide, opening the fox is high-spirited, life small peak. 掌声如潮,张狐狸意气风发,人生小巅峰。 When the activity ended, one group of foreigners collect, God's favored one who they most like the high new technology. Moreover opens the fox in the beautiful state free makings, very about their appetite. 待活动结束,一帮老外呼啦凑过来,他们最喜欢高新科技的天之骄子。而且张狐狸在美国度化的自由气质,很合他们胃口。 „Splendid! Splendid!” “精彩！精彩！” bear Xiaoge is clapping the palm of the hand, achieved 100% to the financing confidence. 熊小戈拍着巴掌,对融资信心达到了百分之百。 „Was good, was full of the creativity.” The representatives of Intel said. “非常棒,充满了创造性。”英特尔的代表道。 „This is a conceals in the Eastern buried treasure, we should make the entire world see as soon as possible.” The representative of Dow Jones said. “这是个藏在东方的宝藏,我们应该尽快让全世界看到。”道琼斯的代表道。 Said that Yahoo ! is the gateway net first, the thing and idea that but Sohu shows, compared with Yahoo ! must in advance. If in the US, estimates 780 million US dollars casually. 都说雅虎是门户网第一,可搜狐展现的东西和想法,比雅虎还要超前。若在美国,随随便便估个七八千万美元。 In China, must rebate rebates again. 在中国,就得对折再对折。 The financing intention establishment, is the concrete negotiations. permits non- to the bottom line, making the subordinate do. 融资意向确立,接下来就是具体谈判。许非给个底线,让手下人去搞。 horse rich and powerful people also on the scene, excited to obtaining the lucky report is the same, because he wants to do the gateway at first, gradually steps onto the e-commerce the evil ways. 马富豪也在场,激动的跟获得福报一样,因为他最初就想搞门户,逐渐才走上电子商务的邪路。 The exposition's first day explodes greatly, next day is relatively light, third day Yang Zhiyuan presented that gave a speech. 博览会第一天就大爆,第二天相对平淡,第三天杨志远亮相,做了次演讲。 This is really speaks, is the chicken soup. 这是真演讲,全是鸡汤。 „I like the present work, what most made my excited was can integrate the new times the traditional world.” “我喜欢现在的工作,最令我激动的是能将传统世界融入新时代。” „I will not lose anything, I start from scratch, even if penniless again, I do not care.” “我不会失去任何东西,我是白手起家,即使再一次两手空空,我也不在乎。” „The biggest joy is not money, most makes people feel what is good is you are changing the world every day.” “最大的快乐不是金钱,最让人感觉良好的是你每天都在改变着世界。” ! 啧啧！ permits Feiting especially ripe, takes a look, all rich and powerful people said oneself do not love money. I was different, likes money, because I am only the film and television company young boss. 许非听着特熟,瞧瞧,所有的富豪都说自己不爱钱。俺就不一样了,非常非常喜欢钱,因为俺只是个影视公司小老板啊。 But Yang Zhiyuan meets, proposed while convenient wants to tour the Great Wall, the horse rich and powerful people are just responsible for receiving, invited the blossoming in radiant splendor fox same place. 而杨志远来开会,顺便提出想游长城,马富豪刚好负责接待,又邀请了大放异彩的张狐狸一起。 permits non- accompanies low-key, therefore witnessed the history. This opportunity, making Yang, horse have the good friendship, they also photograph: 许非低调随行,于是又见证了历史。正是这次机会,让杨、马有了不错的交情,俩人还拍了张照片: Yang Zhiyuan young vitality, big tall and straight ; The horse rich and powerful people were diminutive, are carrying the bottle water that year 34, toured the Great Wall just like. 杨志远年轻朝气,高大挺拔;马富豪矮小清奇,拎着瓶水那年34,游长城宛如喽啰。 Afterward Yahoo ! 1 billion US dollars traded the Ali 40 stocks, then Ali buy-back Yahoo !. On the day of signing, the scene large screen is putting this picture repeatedly, does not know that is remembers past times or hits the face. 后来雅虎10亿美元换阿里40股份,然后阿里回购雅虎。签约那天,现场大屏幕一遍一遍放着这张照片,也不知是怀旧还是打脸。 As for Yang Zhiyuan, leaves Yahoo ! first to run up to the association to hold an office, runs up to the drop drop assignment, vanishes in a big shot early. 至于杨志远,离开雅虎先跑到联想任职,又跑到滴滴任职,早泯于一众大佬。 ............ ………… The exposition finished the same day, Panjiayuan. 博览会结束当天,潘家园。 Ministry of Foreign Trade and Economic Cooperation has the dormitory in this, horse rich and powerful people team more than ten people by the minute/share to three houses. 外经贸部在此有宿舍楼,马富豪团队十几人被分到三套房子里。 Their daily life: Very early in the morning gets out of bed, rests the unit on the public bus, late at night comes back also to have the English course, the nag attended class personally. Eats meal goes to the kitchen in turn, nearby the holiday goes to a Northeast dumpling house to scoop up. 他们每天的生活:一大早起床,在公车上睡到单位,深夜回来还有英语课,老马亲自上课。吃饭就是轮流下厨,节假日去附近的一家东北饺子馆撮一顿。 The life is laborious, but the wages are high. 生活辛苦,但工资非常高。 The nag invited permits Feilai, arrived at the dormitory embarrassedly, first strolled Panjiayuan. Right, accompanies the roaming. 老马请许非来,没好意思到宿舍,先逛潘家园。没错,还是陪游。 98 years of Panjiayuan not so many big houses, a water stall. Teacher permits not salty not pale looked, occasionally squats to talk several. 98年的潘家园没那么多大房子,一水地摊。许老师不咸不淡的看,偶尔蹲下来交谈几句。 Is walking, pauses suddenly, takes up a hand skewer. 走着走着,忽地停步,拿起一条手串。 The cicada of jade carving, eight, is looking at very sleek/moist, is very bright. 玉雕的蝉,八只,瞧着很润,很剔透。 „That was the jade carving cicada of Ming Dynasty, real, in the family/home handed down from generation to generation. You must like, 100,000 take away.” Spreads the main road. “那是明代的玉雕蝉,货真价实,家里传下来的。您要喜欢,10万拿走。”摊主道。 „......” “……” permits non- has not managed, said: „You select one.” 许非没理,道:“你挑一个。” „I do not understand.” “我不太懂。” „Selects one casually, when plays.” “随便挑一个,当玩儿。” The nag scratches the head, picks up one conveniently. The vendors also said: „That was the diamond bodhi of Qing dynasty 18, 80,000 you took away...... yeah you to leave pinch randomly, do not put down!” 老马挠挠头,随手捡起一条。摊主又道:“那是清代的金刚菩提十八子,8万您拿走……哎你别乱捏,不要就放下！” „These two, 20,000.” “这两条,2万。” permits Feihuang shaking, the vendor was depressed, beckons with the hand: „Good was good, taking!” 许非晃了晃,摊主郁闷,摆摆手:“行了行了,拿着吧！” little don't in behind to money, his front is walking, 18 child throws to the nag. After the nag is developed, plays the collection, this meeting vegetable/dish chicken, manipulating is very mysterious: „This real false?” 小莫在后面给钱,他前面走着,把十八子扔给老马。老马发达之后才玩收藏,这会一菜鸡,摆弄着还挺神秘:“这个真的假的？” „Attractive?” “好看么？” „Good.” “不错。” „That, manages its genuine and fake.” “那就得,管它真假。” He puts on the new skewer, strolled, goes to that Northeast dumpling house. 他自己戴上新手串,又逛了一圈,才去那家东北饺子馆。 Called one jin (0.5 kg) stuffed dumpling, a chicken cooks the mushroom. 叫了一斤饺子,一个小鸡炖蘑菇。 „Most of us are the southerners, adapted to very long talent to stabilize the water and soil, now also likes the stuffed dumpling very much. This chicken cooks the mushroom, is vegetable/dish that we must order.” “我们大多是南方人,适应了很长一段才安定水土,现在也很喜欢饺子。还有这道小鸡炖蘑菇,是我们必点的菜。” „Un, but also ok.” “嗯,还行。” permits Feichang several, said: „Said, what idea has?” 许非尝了几口,道:“说说吧,有什么想法？” If others, the nag must flicker, this will introduce honestly. 若是旁人,老马还得忽悠一阵,这会老实介绍。 Raises Ali, Taobao and TMall anything, what actually he is earliest dry/does is the telephone direct sale. 一提阿里,淘宝、天猫什么的,其实他最早干的是电话直销。 At that time began using two domain names, Chinese stood with the international stand. The form is bbs adds the home page, is quite rough, mainly faces the clerks and some bosses in small and medium-sized enterprise. 当时启用了两个域名,中文站和国际站。形式是一个bbs加首页,极为粗糙,主要面对中小企业的业务员和部分老板。 does the b2b business, make money by what? b2b的生意,靠什么赚钱呢？ First, to sell „Chengxintong”. Said simply, is sells one „license” to probably the company that does business in Ali. You without the license , there would be no credit rating. 一是卖“诚信通”。简单说,就是卖一个“执照”给要在阿里上做生意的公司。你没有执照,就没有信用评级。 Second, to collect service fee, every year more than 10,000. 二是收服务费,每年一万多。 At that time depended entirely on the telephones, the phone sales team occupies the employee to count half to be many. Until 2003, was born Taobao. 当时全靠电话,电话销售团队占公司员工数一半还多。直到2003年,才诞生了淘宝。 The mentality of nag roughly has not changed, but because permits non- affects, has the preliminary idea of Taobao. 老马的思路大体未变,但由于许非影响,已经有了淘宝的初步构思。 „I complete the project in hand, the plan resigned, yellow page stock clear clear, made the e-commerce again specially.” “我做完手里的项目,就打算辞职了,再把黄页的股份清一清,专做电子商务。” „In Capital City?” “在京城？” „No, returns to Hangzhou.” “不,回杭城。” „Ok, I will first invest a start fund......” “可以,我会先投一笔启动资金……” permits non- clamped a stuffed dumpling, „taste is truly good.” 许非又夹了个饺子,“味儿确实不错。”