SF1983 :: Volume #6

#595: Structural adjustment


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Teacher permits is defecating. 许老师在拉屎。 The efficiency that he defecates is always very high, and very did not understand, these sit in the toilet play the cell phone, to read the newspaper, sits for a half hour, how to think? 他拉屎的效率一向很高,并且十分不理解,那些坐在马桶上玩手机、看报纸的,一坐半个小时,都咋想的? But under your buttocks excrement! 你屁股底下可是屎啊! In the morning, he raises the pants to wash the hands, takes the package to go out, end exhorted one: In the evening did not use the belt/bring food.” 正是早上,他提提裤子洗洗手,拿着包出门,末了嘱咐一句:“晚上不用带饭了。” Good, does Mr. permits want to stay overnight outside?” Sister Lan asked. “好的,许先生又要在外留宿么?”兰姐问。 Oh, one month expired.” “唉,一个月到期了。” Teacher permits heaves a deep sigh, slides goes downstairs smooth, meets that two female boss. 许老师摇头叹息,溜溜下楼,又碰见那俩女老板。 Yo, Chen does, you also go to work early personally?” “哟,陈总早啊,您还亲自上班啊?” Called Chen Dong, your subordinate!” “叫陈董,你这个下属!” The opposite party stretch out the finger, separated the spatial point, various self-satisfacations. 对方伸出手指头,隔空点了点,各种得意。 ! 嘁! Does not lower oneself to the same level with her, boards to leave. Walks walks, that female boss is also haunted by the ghost, unexpectedly drives to pursue, pursued Huibin Building, even in elevator. 不跟她一般见识,上车走人。走就走吧,那女老板还阴魂不散,居然驱车追赶,一路追到了汇宾大厦,甚至电梯里。 Too does not reason with! 太不讲理了! permits non- is sighing with emotion mores of society are declining daily, quickly hides to eight buildings, waves: Intermediate level meets!” 许非感慨着世风日下,急忙躲到八楼,挥挥手:“中层开会!” The company supposes at present: Filmmaking section and soap opera manufacture section and declares Fabu, watermelon work room and financial logistics wait/etc. 公司目前设:电影制作部、电视剧制作部、宣发部、西瓜工作室、财务后勤等等。 Several people encircled, the magazine company also. 十几个人围了一圈,杂志社的也在。 Outside wind direction how?” “外面风向怎么样?” „After «New Film and television» outgoing message, the discussion sound are still many, but the aggressivity is weaken, the viewpoint is fuzzy, mostly drifts with the current. Either approves very much, either has no way to refute, waits for in March/three months to meet to draw a conclusion.” in Jiajia said. “《新影视》发文后,讨论声依然很多,但攻击性减弱,观点模糊,大多随波逐流。要么都很认可,要么没法反驳,等着三月开会下结论。”于佳佳道。 Continues to pay attention, grasping the theme range is good.” “继续关注,把握住主旋律范围就好。” permits non- straightens up the material, said: „The end of the year, the quick Spring Festival, summarized as usual. Simple, said the work and earning.” 许非理理资料,道:“年终岁尾,快春节了,照例总结一下。简单点,说作品和营收就可以。” Two movie «Sunny Day» «Party A Party B», total box office over hundred million, profit about 20 million. This year «Had Words To say Okay», cost in addition declares send/hair 6 million.” “两部电影《阳光灿烂的日子》《甲方乙方》,总票房过亿,利润两千万左右。今年一部《有话好好说》,成本加宣发约六百万。” We sold seven soap operas to give the ivy the theater, according to agreement, price concession, profit approximately 40 million. “我们卖了七部电视剧给常青藤剧场,根据协议,价格优惠,利润约四千万。 This year has «Three « Primal chaos Master» «On Wrong Decorated sedan chairs of « New Angel with» «Merry Tang Bohu» Swallow Li » Marries to Court attendant » «Important law case Six Groups of» and other arrangements, it is expected that may achieve 7-9. ” 今年有《新天仙配》《风流唐伯虎》《燕子李三》《太极宗师》《上错花轿嫁对郎》《重案六组》等筹备,预计可达到7-9部。” That side arts center?” “艺术中心那边呢?” That side had not said that this year has anything to plan, probably is in a trouble.” “那边没说今年有什么计划,好像碰到点麻烦。” Un, I said.” “嗯,我说一下啊。” permits non- opens the mouth saying: „ Recently should hear the news, the company will have some changes. Now the explicit notice, the world and galaxy will become the subsidiary company of time, I am the media high level and world manager simultaneously. 许非开口道:“最近应该都听到消息了,公司内部会发生一些变动。现在明确通知,天下和星河会成为时代的子公司,我同时担任传媒高层和天下老总。 The time will adopt the services department system, divides the advertisement, ci and performance activities, the soap opera manufacture and artist broker and others. Each services department independent management, assumes responsibility for own profits and losses, all depend on the performance speech. Does well, will definitely expand the development, forms the subsidiary company. 时代将采取事业部制,划分广告、ci、演出活动、电视剧制作、艺人经纪等。每个事业部独立管理,自负盈亏,一切凭业绩说话。干得好的,肯定会扩大发展,组建子公司。 The world is also the same, I prepare to strengthen proclaim send this, waits for the policy to be loose, must form the special issuing company. 天下内部也一样,我准备加强宣发这块,等政策宽松,要组建专门的发行公司。 In brief the goal is very simple, builds a media group. Right, your magazine accommodates alongside the unit, is quite special, the research will process from now on. ” 总之目标很简单,就是打造一个传媒集团。对了,你们杂志挂靠单位,比较特殊,研究过后再处理。” ! 咝! The public sentiment is excited, said: Boss, do we want to send the original stock?” 群情激动,纷纷道:“老板,我们要发原始股了么?” „Can we go on the market?” “我们要上市了?” „Can we make the money of American investor?” “我们要赚美国股民的钱了?” „Also early, adjusts early step by step.” “还早还早,一步步调整。” permits non- presses downward, said: Wants too many useless, now the staff are getting more and more, you must do is the lifting efficiency, the enhancement competitive spirit.” 许非往下压了压,道:“想太多无用,现在员工越来越多,你们要做的就是提升效率,增强竞争意识。” This year three people of general orientations, are the structural adjustments. 今年仨人的大方向,便是结构调整。 Teacher permits and small rising sun entrain into the film and television and music two, in addition the original resources, first do the media group. 许老师和小旭拽入影视、音乐两块,加上原有的资源,先把传媒集团搞起来。 he/she lotus moves from Huibin Building, starts to operate independently three brand and national shops, and did the family/home garment trade company. permits non-, the small rising sun and stretch/open Li, Zhang Guiqin, permits Xiaowen and others occupied the stock. 伊莲搬离汇宾大厦,开始独立运营三个品牌和全国门店,且搞了家服装贸易公司。许非、小旭、张俪、张桂琴、许孝文等占据股份。 Moreover he/she lotus and grand Da pooled capital clothing factory energetically. 另外伊莲和隆达合资了大兴的服装厂。 grand Da has presented the embryonic form of colossus, collects, the housing development, hotel, the movie town mostly. In addition registered an offshore company, various stock wrap/sets kids. 隆达已呈现庞然大物的雏形,大都汇、房产开发、酒店、影视城等。另注册了一家离岸公司,股份各种套娃。 In any case is their families/home. 反正都是他们家的。 In addition, permits non- also has specially special. As the competition is fierce, specially special turnover drops year by year, but is still considerable, with collects mostly becomes he strongest cash resource together. 此外,许非还拥有特别特。随着竞争激烈,特别特营业额逐年下降,但依旧可观,跟大都汇一起成为他最强的现金来源。 The time also cannot be underestimated, last year earning 4 hundred million. Especially cooperates with ci of Maotai, making the big state-owned enterprise visit to abundance. 时代也不容小觑,去年营收四个多亿。尤其跟茅台的ci合作,让大国企纷纷上门。 ( The Huayi advertisement in 1997 earning volume was 6 hundred million, was the nation ten in a big way, I referred to conservatively) (华谊广告在1997年的营收额是六个亿,位列全国十大,我保守的参照一下) Excluding the real estate, the above is three people of complete industries. 不包括不动产,以上便是仨人的全部产业。 But at present, considering the net addiction of small rising sun, but also the plan does the family/home venture capital company, marches the Internet. 而目前,鉴于小旭的网瘾,还打算搞家风投公司,进军互联网。 ............ ………… In January, an economical newspaper announcement data: 1月,一份经济报纸公布数据: According to Ministry of Trade statistics, the national 100 large-scale department store selling profits rates of increment, in 1991 was 19.9 , 1992 years is 24.2 , 1993 years is 60.15. “据贸易部统计,全国100家大型百货商场销售利润增长率,1991年为19.9,1992年为24.2,1993年为60.15。 Since 1994, the large-scale commercial building benefit started to drop, and got stronger and stronger. 从1994年开始,大型商厦效益开始下滑,且愈演愈烈。 94 years of selling profits increase dropped for 32.95 , 1995 years to drop 37.8...... 94年销售利润增幅同比下降32.95,1995年又下降了37.8…… Only the exception, then just entered the top 100 last year, then collected ranked the first mostly. The sales volume is 2.284 billion, what second is the demon first general merchandise, 1.85 billion. 唯有一家例外,便是去年刚挤进百强,便排名第一的大都汇。销售额为22亿8千4百万,第二的是魔都第一百货,18亿5千万。 What is most surprising is the average rates of profits. 最令人惊讶的是平均利润率。 In 1994 the entire industry was 10.11, collected 13 mostly, last year 7, collected 13 mostly, maintaining steadily was rises in the reverse direction. 1994年全行业为10.11,大都汇13,去年七,大都汇13,保持平稳即是逆势上扬。 Only take Beijing for instance: 单以京城为例: By the end of last year, above 10000 draws large-scale retail outlet has achieved 50, and section is centralized. The operation localization, the commodity characteristics and the delivery mode difference these markets is not big, the homogenization is serious, in addition the competition is fierce, has not achieved the ideal sales target. 截至去年年底,10000平以上的大型零售网点已达到50家,且地段集中。这些商场的经营定位、商品特色、服务方式差异不大,同质化严重,再加上竞争激烈,远未达到理想的销售目标。 Moreover the common people wallet roused, was mature, perhaps was just open for business lives it up for several days, once discovered that was identical with other place, will lose the interest greatly. 而且老百姓钱包鼓了,却也成熟了,刚开张或许热闹几天,一旦发现与别的地方雷同,就会大失兴趣。 In the business conference, the municipal government was clear about this year the goal a short time ago: 在前不久召开的商务会议上,市政府明确今年目标: Develops simultaneously to be primarily big , middle and small is small, the high school low gear unifies to be primarily the low gear. Focusing on developing is convenient, the benefit for the people retail outlet and chain store...... ” 大中小并举以中小为主,高中低档结合以中低档为主。重点发展便民、利民的零售网点和连锁店……” The news comes out, the government took the lead to send the commendation sign sign together. 消息出来,政府率先把一块表彰牌牌发了下去。 Nation first! 全国第一! Placement employment! 安置就业! Tax of accept quick 100 million! 纳的税都快一亿了! But the peers are having doubts, how to achieve? Suddenly collects mostly becomes a hit, these person of actions are also quick, the time while before Spring Festival, the group visits. 而同行们都在疑惑,怎么做到的?一时间大都汇爆红,那些人行动力也快,趁着春节前的这点时间,纷纷组团参观。 This Uncle mountain has «Is Guest movie Comes» that. The general idea/careless spoke the native place factory-running to become famous, each region ran to visit to investigate, the cafeteria must receive every day, is extravagant and wasteful and so on. 本山大叔有部电影《来的都是客》。大意讲乡里办厂出名,各地都跑来参观调查,食堂每天都要接待,铺张浪费云云。 journey met several waves unable to bear, looked for the motion picture team of Beijing , Taiwan directly, the entire journey with the racket, said that must make the documentary film. Immediately restrains many. 程总接了几波受不了,直接找京台的摄制组,全程跟拍,说要做个纪录片。顿时收敛许多。 Also there is real comes to study, exclaims. 也有真来学的,惊叹不已。 First few words that „ each visiting group asked that how was you to achieve? “每个参观团问的第一句话,都是你们怎么做到的? My reply is invariable forever. 我的回答永远不变。 Must have the sense of awe. In front of a sincerity and vicissitudes of city, any enterprise is as transient as fleeting clouds. 一定要有敬畏之心。在一座城市的厚重与沧桑面前,任何企业都是过眼云烟。 If the city does not admit, we can only dingy leaving, the so-called domineering being unworthy 10 cents. Makes the market, do not overestimate themselves, to supplier good, to customer and staff good, actually these. ” 城市如果不接纳,我们只能灰溜溜的走人,所谓的强势不值一毛钱。做商场,不要高估了自己,对供货商好一点,对顾客和员工好一点,其实就这些。” journey spoke with confidence in front of the lens, getting one group of people to walk everywhere. 程总在镜头前侃侃而谈,领着一帮人到处走。 First is clean. 首先是干净。 The sanitation engineers clean the floor with the sawdust, then the fan does, guarantee not water stain ; Each commodity and each packing case were touched and gone repeatedly ; Including the easiest dirty , noisy and disorder food court, the trash can is also clean, less than half will be walked clear. 清洁工用木屑擦地板,然后扇干,保证无水渍;每一件商品、每个包装箱都被一遍遍擦过;连最容易脏乱差的美食城,垃圾桶也是干干净净,不到一半就会被清走。 Next is intimate. 其次是贴心。 Each elevator mouth has the special service personnel , helping the old inconvenient customer ; By each commodity has the small tips, such as will sell the egg the place to tell you omelette small good idea. 每个电梯口都有专门的服务人员,帮助年老不便的顾客;每个商品旁边都有小贴士,如卖鸡蛋的地方会告诉你“煎蛋小妙招”。 Here buys a clothing, can dry clean, the ward off bottom of pants leg, to change the zip fastener ; Here buys a jewelry, can the free clean and service. 在这里买件服装,可以干洗、扦裤脚、换拉锁;在这里买件首饰,可以免费清洗、维修。 Only these two points, the peers took, made merry to buy a body not to mention. 光这两点,同行都服了,更别提吃喝玩乐购一体。 This year is fastidious about many of service, for example Asia, what it is fastidious is the attitude, has not landed on feet. Also must unify the background, does not satisfy like anything returns goods unconditionally. 这年头讲究服务的不少,比如亚细亚,但它讲究的是态度,没落到实处。还得结合时代背景,像什么“不满意无条件退货”的。 In the 90's, permits non- does to compensate. Fat east comes also to do since 99 years. 90年代啊,许非这么搞能赔死。胖东来也是从99年开始做的。 In brief, collected mostly brushed the wave attention ruthlessly, even the Hsintien of Guangzhou also followed irritably. journey deals appropriately, the great general demeanor, stretch/open Li does not make an appearance, invisible boss. 总之,大都汇狠狠刷了波关注,连羊城的新店也跟着火爆。程总应对得体,大将风度,张俪死活不露面,隐形老板。 Naturally, can know definitely knows, three people are quite famous in the Capital City rich and powerful people circle. 当然了,能知道的肯定会知道,仨人在京城富豪圈里已颇有名气。 Some day before Spring Festival, permits non- receives the invitation suddenly: China will be open for business, asking him to attend. 就在春节前的某天,许非忽然收到请柬:中国会开张,请他出席。
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