In 1988, on January 1. 1988年,1月1日。 New Year's Day the day of false, in addition Spring Festival, many people will come out to take a walk again next month the shopping. In Xidan North Avenue No. 109, before a door, is fully occupied. 元旦有一天假,再加下个月春节,不少人出来逛街购物。在西单北大街109号,一家店门前人满为患。 A red carpet long unfolds, the both sides all are the artificial flower baskets of flowers. Entrance drawing red silk, is being a big anthocephalus chinensis, the above together with the scarlet cloth is hoodwinking the signboard. 一条红地毯长长铺开,两侧全是假花花篮。门口拉着一条红绸,系着朵大团花,正上方一块用红布蒙着的招牌。 Although waited for the advertisement before, the name has exposed, but should have the procedure/program that also to have. 虽然之前等广告,店名已经暴露了,但该有的程序还得有。 These things are commonly seen in the later generation, at this time may be earth-shaking. Encircled with huge crowds of people, naturally are more looked nearby that help/gang dances the yangko. 这些东西在后世司空见惯,此时可惊天动地。围了里三层外三层,当然更多是看旁边那帮扭秧歌的。 Zhao Baogang, Feng who Kuzi and the others permits non-, Zhang Guiqin , helping, the in addition three waitresses, tremble in inside. 许非、张桂琴,来帮忙的赵宝钢、冯裤子等人,外加三个女服务员,都在里面哆哆嗦嗦。 Frozen. 冻的。 This year store where has the warm air, cannot kiln. In the repair he spent the high price, but has not hated to buy an air conditioning, was too expensive, but must ply the connections. 这年头商铺哪有暖气,也不能烧炉子。装修上他花了大价钱,可也没舍得买一台空调,太贵,还得托关系。 Moreover is that type window, installs on the window, just like the thick back television, the turn switch, makes a sound compared with the tractor. 而且是那种窗式的,就是装在窗户上面,跟厚背电视机一样,旋转开关,比拖拉机还响。 „Mother, does not know that the blue Posey island does come out?” “妈的,也不知道蓝波希岛出来没？” permits Feichou time, was similar, „prepared, is open for business!” 许非瞅瞅时间,差不多了,“准备准备,开张了！” Three service people whiz stand, threw the clothes, Zhang Guiqin was defending the register, several masters carried the machine to go out. 三个服务员嗖地站起来,扑了扑了衣服,张桂琴守着收银台,几个老爷们扛着机器出去。 The gate opens, camera one bright , the audience calls out in alarm. 门一开,摄像机一亮,哇,全场惊呼。 „This is the television station?” “这是电视台的吧？” „I look at that symbol am Beijing , Taiwan, how also to manage to start doing business?” “我看那标志是京台的,怎么还管开业啊？” „Had the advertisement.” “打广告了吧。” „Yeah, I heard that this boss is Daiyu and Baochai.” “哎,我听说这家老板是黛玉和宝钗。” „Performs to ramble on, Daiyu can...... the lying trough, but also really!” “尽瞎扯,黛玉能……卧槽,还真是！” After the camera framework is good, in the display window reveals several big pictures, the small rising sun and stretch/open Li, Liu Beihe wears the Cao shadow little miss of lovable ear-muffs. 摄像机架好之后,橱窗上又亮出几张大照片,小旭、张俪、刘贝和戴着可爱暖耳的曹影小姑娘。 Has not come, permits non- can borrow their fame, actually does not want really to let them with commodity in this platform. As for that camera, is a half minute of advertisement that he throws, prepares to broadcast in Beijing , Taiwan. 都没来,许非可以借用她们的名气,却不想真让她们跟商品似的在这站台。至于那摄像机,是他投的半分钟广告,准备在京台播放。 In brief got down the initial capital. 总之下了血本。 „Everyone calm down a bit!” “大家静一静啊！” permits Feina the microphone, including the long line, is opening the mouth saying: „ Today is the head store opens the great happiness, welcome fellow old gentlemen to visit. 许非拿着麦克风,连着长长的线,开口道:“今天是本店开张大喜,欢迎各位乡亲父老光临。 The head store monopoly sale fashionable women's wear, all designs were the design on self-reliance, in the market you could not find the identical style absolutely, only if bought in my. Today opens first day, the audience 20% discount, the complimentary gift activity, every shopping full 50 Yuan, may receive a small present. 本店专售时尚女装,所有款式均为自主设计,市面上您绝对找不到重样的,除非都在我这买。今儿开张第一天,全场八折优惠,还有赠品活动,凡购物满五十元的,均可获赠一份小礼品。 The audience 20% discount, lasted three days, everyone seizes the time! In this thing as for my hand, called to cut the ribbon, meaning of appeasing the fickle fates. Ok, I was not many said! ” 全场八折,为期三天,大家抓紧时机！至于我手里这个东西,叫剪彩,讨个吉利的意思。好了,我不多说！” As soon as he raises hand, Zhao Baogang and Feng Kuzi throw several to hang the firecrackers , the red scraps/condescend splash, the yangko dance troupe also turns. In deafening sound lively, scissors, sheared the red silk. 他一扬手,赵宝钢和冯裤子扔出几挂鞭炮,噼里啪啦,红屑飞溅,秧歌队也重新扭起来。在一阵喧天热闹中,咔嚓一剪子,剪断了红绸。 Follows to pull the scarlet cloth, reveals the signboard of he/she lotus clothing. 跟着一扯红布,露出伊莲服饰的招牌。 „......” “……” The people look at this atmosphere, unconscious proceeding collects. Some want to look at the clothes, some want to experience, unexpectedly formed a big team. 众人瞧这气氛,不自觉的往前凑。有的想看衣服,有的想见识见识,居然形成了一支不小的队伍。 Most front is a mother leads the 4 or 5-year-old son, just stepped into the gate, at present the juicy three big misses, „welcome visit!” 最前头是一个母亲带着四五岁的儿子,刚踏进门,眼前水灵灵三个大姑娘,“欢迎光临！” Emma! 艾玛！ The women have a scare, „, you, hello.” 女人吓一跳,“呃,你,你们好。” „What do you think anticipation? Coat coat in that side, pants in that side, scarf glove here.” “请问您想看点什么？大衣外套在那边,裤子在那边,围巾手套在这边。” king Bailin puts out a hand to direct, to reveal the standard eight teeth. 王柏琳伸手指引,露出标准的八颗牙齿。 „Do I have a look at the line casually?” “我随便看看行么？” „Sure, you invited.” “当然可以,您请。” The women draw the child to come, this will size up carefully, seeing the area is large, on backs down, using the contrasts of mirrors and some ornaments, making the sense of space even more obvious. 女人拉着小孩进来,这会才仔细打量,见面积颇大,上下台阶,利用镜子和一些摆设的衬托,使得空间感愈加明显。 Black and white bottom color, this for lonely, but inside installed the lamp of warm tone, the ray after neutralization is comfortable. On the wall is pasting the thin plank, is the warm tone, each article clothes hang above, natural appropriate. 黑白底色,本为冷清,但里面加装了暖色调的灯,中和后的光线非常舒服。墙上贴着薄木板,也是暖色调,一件件衣服挂在上面,大方得体。 The women do not understand the design esthetic, but did not have a high end to have the feeling of quality voluntarily. 女人不懂设计美学,但不自觉产生了一种高端有品质的感觉。 She transferred, starts to look at the clothes, Xidan often/common to come, discovered that design really difference, is attractive and foreign style. Originally has no interest in buy, finally when sees a red coat, cannot take a walk again. 她转了一圈,才开始看衣服,西单自己常来,发现款式真的不一样,漂亮又洋气。本来无心买,结果看到一件红色大衣时,就再也走不动。 Flips the product label, above has a crossed out initial cost: 140 Yuan. Below has a preferential price: 112 Yuan. 翻了翻标牌,上面有个被划掉的原价:140元。下面有个优惠价:112元。 Un, understood understands. 嗯,懂的都懂。 „......” “……” The women are very puzzled. 女人十分纠结。 This year clothes inexpensive thief is inexpensive, for example summer night market, a short sleeve several dollars. Expensive is extremely also expensive, the foreign brands of these big markets, must several hundred over a thousand. 这年头衣服贱的贼贱,比如夏天夜市,一件短袖才几块钱。贵的又极贵,那些大商场的外国品牌,都得几百上千。 The coat of 112 dollars, compared with the small advantage of Wangfujing, compared with Xidan slightly expensive/noble. Just pinches on the bottom of the heart, tormenting the mind flexure lung. 112块钱的一件大衣,比王府井的便宜,比西单的略贵。刚好掐在心尖上,挠心挠肺。 „With, Comrade, can I try?” “同,同志,我能试试么？” „Ok, do you put on the big measurement?” “可以,您穿多大尺码的？” king Bailin comes the entertainment, looking for one appropriately. 王柏琳过来招待,给找了一件合适的。 The women put on, arrive at the mirror previous to look, felt oneself were not so probably extremely fat, scarlet also the lining cheek has the facial expression very much, immediately satisfies. 女人穿上,走到镜子前一瞧,觉得自己好像不那么臃肿了,大红又衬的脸蛋很有气色,顿时满意。 This mirror is the stand-alone picture frame, is two meters, wide 70, is a little slightly slanting. 这镜子是独立镜框,长两米,宽七十,稍稍有点斜。 The ceiling has a lamp specially, warm white ray. 棚顶专门有一只灯,暖白色的光线。 Her intent moves extremely, but asked the sentence, „attractive?” 她极为意动,但还是问了句,“好看么？” king Bailin the surface is calm, flusters one at heart, „your stature proportion is very good, the skin shows off, puts on red medium length to be just appropriate.” 王柏琳表面淡定,心里慌得一笔,“您身材比例很好,皮肤又显白,穿红色的中长款正合适。” „Yes, I thought that also assembles.” “是么,我觉得还凑合。” The women turned for quite a while, finally the decision buys this equally in a coat of more than monthly salary, as giving own new year gift. 女人又扭了半天,终于决定买下这件相等于一个多月工资的大衣,作为给自己的新春礼物。 „Installs, where pays up?” “装起来吧,哪里结账？” „Good!” “好嘞！” king Bailin the happy toned word even came out, busy say/way: „You altogether spent 120, is 150 Yuan to obtain three presents. Our that side has the ear-muffs, hat and scarf that oneself design, very suitable this little friend.” 王柏琳乐的连语气词都出来了,忙道:“您一共消费了120,达到150元可以获得三份礼品。我们那边有自己设计的暖耳、帽子和围巾,很适合这位小朋友。” „Ear-muffs? The ear shield, this thing I make one to him......” “暖耳？哦,耳罩啊,这东西我给他做一个……” The women think little, finally the son slides to run smooth, „mother, I want this!” 女人不以为意,结果儿子溜溜跑过去,“妈,我要这个！” Although is a dress shop, but the child has no difference, this young boy takes up ear-muffs to be unable to put down. The material does not have the later generation to be rich, is mainly the cotton, outside bread thick arrange/cloth, like earphone. 虽是女装店,但孩子没啥区别,这小男孩就拿起一个暖耳爱不释手。材料没有后世丰富,主要是棉花,外面包着厚实的布,像耳机似的。 The women thought that is not quite practical, wins novel in attractive, asked that price five dollars, bought two simply, selected a hat. 女人觉得不太实用,胜在新颖好看,问价五块钱,索性买了俩,又挑了顶帽子。 The flower braved, a little loves dearly, but celebrates the new year greatly...... 花冒了,有点心疼,但大过年的…… king Bailin holds the cardboard box to come, „you spend 150 Yuan, can choose three presents.” 王柏琳捧着纸箱过来,“您消费150元,可以挑选三份礼品。” permits Feiben wants to do the sell goods with prize, afterward was calmed down. 许非本想搞有奖销售的,后来被人劝住。 The sell goods with prize were very hot in the a few years ago, the famous fool melon seed did one time in 85 years, in two weeks sold out 2.3 million kilograms. However at that time the market dislocation, many people took substandard products as fine products, by false seems real, above came a ban suddenly, forbids all relevant activities. 有奖销售在前些年特别火,大名鼎鼎的傻子瓜子就在85年搞了一次,两周内卖掉230万公斤。不过当时市场混乱,很多人以次充好,以伪乱真,上面突然来了道禁令,禁止一切相关活动。 Therefore then changed to the small present, pulpy inexpensive. 于是便改成了小礼品,稀烂贱。 The women selected a Tian Zige, one set of bookmark and a hair clip, supported one to satisfy the shopping to fill the pleasant sensation face to walk the words saying that currently also has Tian Zige this thing? 女人挑了一本田字格、一套书签、一个发夹,挺着一张满足了购物欲而充满快感的脸走了话说现在还有田字格这东西么？ ! 耶！ If Ok, king Bailin shakes certainly the fist to celebrate, the boss may say in the official treatment/salary, every month has the performance assessment, many that who sells, the taken bonus are also many. 如果可以,王柏琳一定挥拳庆祝,老板在正式的福利待遇中可说了,每月有业绩考核,谁卖的多,拿的奖金也多。 She takes a look everywhere, two little friends are also flickering heartily, then attended to does not have time, quickly also welcomed a guest. 她四处瞅瞅,两位小伙伴也正尽情忽悠着,便顾不得闲,急忙又迎上一位客人。 The clothing store reputation is big, from the morning to the evening, has not broken excellently. Joins in the fun mostly, few parts are the customers, so long as is willing to stay behind, basically can buy. 服装店名声不小,从早上到傍晚,始终没断过人。大部分凑热闹,少部分才是顾客,但只要肯留下,基本都能买。 From the 80's to the mid-90's, is completely the seller's market, so long as in the hand had the goods, was not worried about the sale. 从八十年代到九十年代中期,完全是卖方市场,只要手里有货,根本不担心销路。 The profit of this meeting clothing surpasses 100, permits non- the production cost is high, the selling price is not odd, mainly faces the female who these a little meat pain but can also afford. 这会服装的利润超过100,许非的制作成本较高,售价却不离谱,主要面向那些有点肉痛但还买得起的女性。 In the later generation market, this called lightly extravagant. 在后世市场,这叫轻奢。 Outside weather is jet black, Zhang Guiqin was busy at for day not being completely tired, looks that one drawer Renminbi was full of energy. 外面天色漆黑,张桂琴忙了一天完全不累,看着一抽屉人民币精神抖擞。 Can gasp for breath with great difficulty, three service person paralysis on the chair, king Bailin said: „Aunt, do not remember incorrectly to me, few difference many matters.” 好容易能喘口气,三个服务员瘫在椅子上,王柏琳道:“姨,您可别给我记错了,少一件差不少事呢。” „Un un, may relate to our bonus.” “嗯嗯,可关系到我们奖金呢。” „Mistakenly, or we again.” “错不了,要不咱再对一遍。” Four people checked a respective performance, is very satisfied, then also complained: 四人核对了一下各自业绩,都很满足,然后又吐槽: „Boss also is really, reveal face did not have the shadow.” “老板也真是的,露一脸儿就没影了。” „Yes, what to do if the business isn't good?” “就是,万一生意不好咋办？” „Perhaps others confident...... yeah, came back.” “兴许人家有信心呢……哎,回来了。” The gate opens, permits non- braves the cold to enter the room, Zhang Guiqin complained: „Did you do, doesn't oneself shop look?” 门一开,许非冒着风寒进屋,张桂琴抱怨道:“你干嘛去了,自己店都不看着？” „Others come the help, cannot entertain? Also discussed the matter of advertisement with stage, gave me a floor price. Yeah this meeting no one, walks us to eat at a restaurant, celebrates.” “人家过来帮忙,不得招待招待？还跟台里谈谈广告的事儿,给我个最低价。哎这会没人吧,走咱们下馆子去,庆祝庆祝。” Three girls clap the hands and shout praise, tidied up a shop simply, closes to flash the person. 三个姑娘拍手叫好,简单收拾了一下店铺,关门闪人。 Eats in the restaurant in Xidan, several people walk toward south following the avenue, the stream of people are still considerable. Newly-opened „Paris Bakery”, is hanging the colored lantern, writes „happynewyear”. 就在西单的饭馆吃,几人顺着大街往南走,人流依旧可观。还有一家新开的“大巴黎面包房”,挂着彩灯,写着“happynewyear”。 Looks at the familiarity of later generation mark, permits non- is absent-minded for a while, then year after year complaining: 看着稍带后世印记的熟悉感,许非一时恍惚,遂年复一年的吐槽: Crossed real quick, 200 chapters of five years! 过的真快啊,才二百章就五年了！ ( Also has......) (还有……)