In the afternoon. 当天下午。 permits non- comes out from a teahouse, the whole face is depressed, he just met with Wang Ji, has not discussed. 许非从一家茶馆出来,满脸郁闷,他刚跟王姬见完面,没谈成。 Initially rushed to the people's art that Pu Cunxin is going , the result discovery is a talent, in selecting of taking along beam Guanhua and Wang Ji. In her hand has a modern drama, originally after saying develops, happen to meets «Alley Others», but currently has the opportunity of going abroad, does not want to miss. 当初奔着濮存新才去的人艺,结果发现全是人才,又捎带手的挑中了梁贯华和王姬。她手里有一部话剧,本来说演完之后正好接《胡同人家》,但现在有个出国的机会,不想错过。 You do not want to miss, what to do do I play? 你不想错过,我戏怎么办？ He is not ripe to this person, in the impression seemingly has gone abroad, has not thought is catching up in own on. 他对此人不熟,印象中貌似出过国,可没想到正赶在自己头上。 „......” “……” permits non- followed the street to walk one, even more was vexed, then squatted on the street serrated edge is in a daze. 许非顺着街边走了一段,愈发糟心,遂蹲在马路牙子上发呆。 History leaps forward with in Langu is an outside couple, the initial setting is the female attractiveness, is bigger than the husband, has to marry history fatty for some reasons, in the heart discontented, but also performs to a responsibility that is the wife. 史跃进和于兰姑是一对外地夫妻,最初设定就是女的好看,比丈夫大一些,因为某些原因不得不嫁给史胖子,心中不满,但还尽到一个做妻子的责任。 Male ordinary, cooks a good vegetable/dish, a little astute small planning, the clear wife's thoughts, love the person. 男的貌不惊人,烧一手好菜,有点精明的小算计,清楚妻子的心思,十分疼人。 beam Guanhua and Wang Ji are suitable, finally suddenly throws up one's job , must pat if as expected next month. 梁贯华和王姬非常适合,结果突然撂挑子,不出意外的话,下月就要拍了。 Whom changes? 换谁呢？ permits non- equals unceasingly, Dandan elder sister? The performing skill is great, the young time is also attractive, but makings not to taste. 许非不断合计,丹丹姐？演技没得说,年轻时候也算好看,但气质不对味儿。 Lü Liping? Is unattractive. 吕立萍？不好看。 river Shan? Was small. 江杉？小了点。 He is not the encyclopedia, cannot remember the multi- actresses spicily. 他不是百科全书,记不住辣么多女演员。 Finally does not have the means that sets out to arrive at the public telephone booth, pulls out a big coin. Any national capital, with the friend who the literary and art circles touch on slightly, all hit , helping find the person. 最后没办法,起身走到公共电话亭,掏出一大把硬币。凡是京城的,跟文艺界沾边的朋友,全都打了一遍,帮忙找人。 ............ ………… Capital City, soap plant. 京城,肥皂厂。 In the office, the factory leader flips through thick one pile of plan books, the ear is listening to Zhao Baogang vernacular. 办公室里,厂领导翻着厚厚的一摞策划书,耳边听着赵宝钢白话。 „ In other words anything, you spend a money, throws in our soap opera. We give your soap many several lens, the lead take a bath with it daily, wait for the soap opera to broadcast, fire. Does not have not the hot problem, «Plainclothed policeman» knows that is we pats. “就是说什么呢,您拿出一点钱,投在我们电视剧里。我们给您的肥皂多几个镜头,主角天天用它洗澡,等电视剧一播出,火了。诶,不存在不火的问题,《便衣警察》知道吧,就是我们拍的。 This play fire, soap definitely also with catching fire, your profit accurate insurance quadruples. ” 这剧一火,肥皂肯定也跟着火,您这利润准保翻三番。” „Meaning understood what is heard.” “意思听明白了。” The factory leader closes the plan book, the forced smile said: „ But let alone a money, the least bit money we cannot take, now the factory loses money, the benefit is not good, the wages allocate funds by the government, which also has the spare cash to have the advertisement? 厂领导合上策划书,苦笑道:“但别说一点钱,半点钱我们也拿不出来,现在厂子亏损,效益不好,工资都靠政府拨款,哪还有闲钱打广告？ Even if there is, we do not dare, who knows that is what view, what to do if makes a mistake? Two go to other home to have a look...... ” 就算有,我们也不敢啊,谁知道是什么说法,万一犯错误怎么办？两位还是去别家看看吧……” „You considered again, is really not good supports us two soap is also good!” “您再考虑考虑,实在不行赞助我们两块肥皂也行啊！” Disgraced gadget! 丢人玩意儿！ permits non- said goodbye with the opposite party, draws big steel to flash the person. 许非跟对方告辞,拉着大钢子闪人。 They stand in the factory entrance, Zhao Baogang pull out a list, delimits one, said: „Fourth, with was a match factory, we continued!” 俩人站在厂门口,赵宝钢掏出一张名单,又划下去一个,道:“第四家了啊,跟着是火柴厂,咱继续！” „Do not continue, I calculate to look, these factories special loss, looks also wastes.” “也别继续了,我算看出来,这些厂子都特么亏损,找也白费。” permits non- scratches the head, never expected that the state-owned enterprise benefit so rottens, actually also has the profit, but it is estimated that does not dare to take out money, without this precedent. 许非挠挠头,没想到国企效益如此糟烂,其实也有盈利的,但估计也不敢掏钱,没这先例。 Now has the advertisement toward the television station, is the foreign brand, the joint capital brand, villages entrepreneur these products. 现在往电视台打广告的,都是外国品牌,合资品牌,还有乡镇企业家那些产品。 „Like this, we go to Yi to have a look.” “这样,咱去义利看看。” „Can be good?” “能行吗？” „Tries, at least others have money.” “试试呗,起码人家有钱。” Thereupon, they ride a bicycle to arrive at the Xirongxian Lane in Xidan Nankou, in the alley have a very big shop front, passing in and out is quite lively. 于是乎,俩人骑车来到西单南口的西绒线胡同,胡同里有个挺大的门脸,进进出出极为热闹。 In the signboard writes „Yi Fast-food restaurant”. 招牌上写着“义利快餐厅”。 This is Capital City's first western-style fast-food restaurant, 84 years are open for business, the in port pools capital, is honored as a reform and opening window. From being open for business on that day, almost every day customer full of something in the whole family, most those who come to be most is the intellectual, outside area comes the business trip. 这是京城第一家西式快餐厅,84年开张,中港合资,被誉为改革开放的一个窗口。从开张那天起,几乎每日顾客盈门,来得最多的是知识分子,还有外地过来出差的。 permits non- goes, sees the pattern to be similar to the fast-food restaurant of later generation, square table side chair, is putting the light music. 许非一进去,见格局跟后世的快餐厅差不多,方桌方椅,放着轻音乐。 The entrance is equipped with the tobacco and liquor food counter and takes the meal counter, the above is hanging the price tag sign, what hamburger, hot dog, sandwich and western-style rice served with meat and vegetable topping and so on. 入口设有烟酒食品柜台和取饭菜柜台,上方挂着价目牌,什么汉堡包、热狗、三明治、西式盖浇饭之类。 „What ghost is western-style rice served with meat and vegetable topping?” “西式盖浇饭是什么鬼？” He looks funnily, Zhao Baogang actually misunderstood, cocky say/way: „What kind of, hasn't come? The Elder Brother has come, is very expensive, food takes 20, yeah that restroom is good, washes the hands does not need to scratch, has a hot-air generator......” 他看着滑稽,赵宝钢却误会了,得瑟道:“怎么样,没来过吧？哥哥来过,忒贵,一个饭就要二十块,哎那厕所才好呢,洗完手不用擦,有个热风机……” permits Feilan the principle, arrives at the service desk directly, shook the work identification, „hello/you good, I want to see your managers.” 许非懒的理,直接走到服务台,晃了晃工作证,“你好,我想见见你们经理。” „, You wait a bit.” “呃,您稍等。” The service people hesitated, runs up to behind, called a middle-aged person who wore the suit, combed the dog is licking the big head of tender. 服务员迟疑了下,跑到后面,叫出一个穿西装的中年人,梳着狗舔似的大油头。 Explained the purpose in coming, the manager was very polite, please go to the office to discuss. 说明来意,经理挺客气,请去办公室商谈。 This office compared with soap plant plant manager room strong hundred times, air conditioning and skin sofa. The manager greeted the staff but actually a water, acted with constraint, and proud, said with a smile: „Does the meaning of Mr. permits, want to let us the product placement in the soap opera?” 这间办公室比肥皂厂的厂长室强百倍,还有空调和皮沙发。经理招呼员工倒了点水,矜持且骄傲,笑道:“许先生的意思,是想让我们在电视剧里植入广告？” „Yo, sensible person, good, this meaning.” Big steel was happy. “哟,明白人,不错,就这意思。”大钢子乐了。 „It‘s nothing is difficult to understand, in soapopera of US has, is only we are too backward, thought that has the creativity.” “没什么难懂的,美国的soapopera里早就有了,只是我们太落后,才觉得有创意。” „......” “……” permits non- has been observing the opposite party, one hear of this English , is a cheap person. 许非一直在观察对方,一听这英文,呵,又是贱人。 „Advertisement is very common commercial investment, but I think that we do not have this necessity, you look outside these customers.” The manager said with a smile. “广告是很常见的商业投入,但我认为我们没这个必要,您看外面那些顾客。”经理笑道。 „ With all due respect, Yi has the first reputation, but position not necessarily continuously stable. The deep city has mdonald039 ; s , kfc must come , the national capital is a capital, later will have. When the time comes the foreign fast-food is in flood, is not slowly fresh. “恕我直言,义利有第一家的名头,但地位不见得一直稳固。深城已经有mdonald039;s,kfc也要进来,京城是首都,以后还会有更多。到时候洋快餐泛滥,慢慢也就不新鲜了。 Moreover I looked that outside recipes are monotonous, has setmeal like kfc, hamburger salad one cup of Cola, the preferential convenience, was welcome by the customer, you also really have no advantage...... ” 而且我看外面食谱单调,像kfc都有setmeal,一个汉堡一份沙拉一杯可乐,优惠方便,更受顾客欢迎,你们还真没什么优势……” The manager restrains the smile, kfc marches the news of China to determine, even recruited the service person in the newspaper publicly. 经理收敛笑容,kfc进军中国的消息已经确定,甚至在报纸上公开招聘服务员了。 „The advantage of soap opera advertisement is the softness, will not feel the hard propaganda, but is lives a part. The reputation of arts center you know, let alone we must pat many collections, rebroadcasts, the performance-to-price ratio is absolutely stronger than the television station......” “电视剧广告的好处就是软性,不会觉得硬宣传,而是自己生活中的一部分。艺术中心的口碑你知道,何况我们要拍很多集,还有重播,性价比绝对比电视台强……” The manager is not a fool, considers half sound, „ok, we will study, answered to you as soon as possible.” 经理也不是傻子,考虑半响,“ok,我们会研究研究,尽快给你们答复。” He also wants to entertain, permits non- turns down. 他还想招待一下,许非婉拒。 Zhao Baogang entire journey has not spoken, goes out said: „Teacher permits also speaks English, blew me a moment ago, flamboyant!” 赵宝钢全程没吭声,出门才道:“许老师还会英文啊,刚才把我都镇住了,牛逼！” „It is not I am flamboyant, is some criminals is inexpensive.” “不是我牛逼,是有些人犯贱。” „Ok, next!” “行了,下一家！” They looked for several to pool capital or the private hotel and clothing store, because can only look for this, ran a talent to return to the unit. 俩人又找了几家合资或私营的饭店、服装店,因为只能找这个,跑了一天才回到单位。 Tired half dead, just sat down to drink water, telephone loud. 累的半死,刚坐下喝口水,电话又响了。 Very accidental/surprised, unexpectedly is Yang Shuyun. 很意外,居然是杨澍云。 „Small not, I know an actor actually, before also made the living theater. She in Capital City, what play is just discussing now probably, but has not discussed, you do want first to have a look?” “小非啊,我倒是知道个演员,以前也是做舞台剧的。她现在刚好在京城,好像在谈什么戏,不过还没谈成,你要不要先看看？” „Makes the living theater? What did she call?” “做舞台剧的？她叫什么？” „Li Jian qun.” “李健群。” „Who?” “谁？” „Li Jian qun.” “李健群啊。” Oh! 哎哟！ permits non- one stood. 许非一下站起来了。