This yearmustsell the product, the bestmeansareto look for the starrepresent, greatly the advertising expenditurescatters, stifflyblew a product. Let alonethisis the repertoire, repertoireplayswellis the real skill.
这年头要卖产品,最好的办法就是找明星代言,大把的广告费撒下去,硬生生的就把一个产品吹起来了。别说这都是套路,套路玩得好才是真本事。
The most typicalexampleisCoca-Cola, onebottle of Colaare the bottlecarbonic acidsoft drinks, the costis more inexpensive than the plain boiled watermany. Butonebottle of plain boiled water, ifsells2-3dollars, believes the customerto stare atyouwith the concernmental handicaplook?
最典型的例子就是可口可乐,一瓶可乐不过就是瓶碳酸汽水而已,成本不比白开水贵多少。可一瓶白开水要是卖两三块钱,信不信顾客用关怀智障的眼神盯着你?ButCoca-Colauses the movement, youth, the vigorideaownproduct packaging. Otherscan the plain boiled watersells‚fountain of youth’ the price, the enviableenvy that makes moneyto gainhates, a value of brandquiteintens of billionsUS dollars.
但可口可乐就用运动,青春,活力的理念把自己的产品包装起来。人家就能把白开水卖出‘不老泉’的价钱,赚钱赚的叫人羡慕嫉妒恨,一个品牌的价值就相当于几百亿美元。ButZhou Qingfengthisfooldoes not knowthismatter, heinitiallysold the Blue Morningcold remedytime, togetheronlyknows the shopgoodswithsamefoolXu Guoqiang, fights the price war, thenwaits formarketto acceptoneselfproduct.
而周青峰这个笨蛋愣就是不知道这事,他当初卖蓝晨感冒药的时候,就跟同样的笨蛋徐国强一起只知道铺货,打价格战,然后等着市场自己接受自家产品。Thisa little‚winedid not fearlaneis deep’classicismeconomicconsciousness, but‚laneis deep’also to have the wineto flutter, does a producteveryonenot to know, but alsosells!
这有点‘酒香不怕巷子深’的古典主义经济学意识,可‘巷子深’也要有酒香飘出来啊,搞个产品谁都不知道,还卖个屁啊!Thismatterfavorable turnalsocomesluckilyquickly, worksZhou Qingfeng of musclenot to concede. It is not nobodyurgeshimto decelerateorstop the drinkbeverage-packaging production line. Buthenot!
幸好这事转机也来得快,做事一根筋的周青峰就是不服输。不是没人劝他把饮料灌装生产线减速或者停下来。可他愣就是不!Producestome!
给我生产!Full speed!
全速!Cannot sell outin the villagewarehouse, SirInow am also the net worthtenhundreds of millionsUS dollarspeople, thischangecan support, can repay. Isn't the slow salesissue? SirImostwas good atsolving the problem!
卖不掉屯仓库里,大爷我现在也是身家十几亿美元的人,这点小钱撑得住,赔得起。不就是销路不畅的问题么?大爷我最擅长解决问题了!Simple, crude, is the way that UncleZhousolves the problemforeverto look formost effectivethathas not had the advertisement? Wemusthithave the biggestadvertisement, mustlooklooks for the reddeststar.
简单,粗暴,周大爷解决问题的方式永远是找最有效的那种不就是没打广告么?我们要打就打最大的广告,要找就找最红的明星。By the Zhou Qingfeng'smental disposition, heis fewin the person of entertainment worldunderstanding, may unable to supportothersstatusto be high! So-called‚chattedto have the great Confucian scholar, intercoursedid not havecommoner’, the megastarknewalsonaturallywas the megastar, he was only is a major suit that initially the Shanghaifilm festivalknew.
以周青峰的秉性,他在娱乐圈认识的人屈指可数,可架不住人家自己身份高啊!所谓‘谈笑有鸿儒,往来无白丁’,超级大明星认识的也自然是超级大明星,他光是当初魔都电影节认识的就全是大牌。But the commonmajor suithad not been paid attention tobyZhou Qingfeng, hereturns toShanghaifromJapan, immediatelyfoundShanghaiopens the day of concertlateryoung ladyXu Yun. Theysincetook the hookto make contact in ‚seaprincess’last year, has had the relation.
可一般的大牌还不被周青峰放在眼里,他从日本返回魔都,立刻找到正在魔都开演唱会的天后大小姐许芸。两人自打去年在‘海洋公主’号上勾搭上,就一直有联系。
Do something askoneselfwomanto manageare notbest?!
有些事找自己女人办不是最好么?!UncleZhoutopick up the little girlmayalwaysspend money like it is going out of style, initiallythatbatch more than 50oil paintingsfromWastelandmaybe the valuable thing, reaches as high as200 millionUS dollarsin the black marketauction price, the truemarket priceisover1 billionvaluesdoes not have the meansrealizationpitifully, can only treat as the stolen goodsto collect.
周大爷为了泡妞可历来是一掷千金,当初那批来自废土的50多幅油画可都是珍品,在黑市拍卖价格就高达200000000美元,真正市价更是超过1000000000价值可惜没办法变现,只能自己当做贼赃收藏。Thisgrade of value not pooroil paintingcollectionisno onecanhave, Zhou Qingfengwaving the arms aboutmakesGuoanhelphimgiveXu Yun the thing. Since thishas beenseveral hundredyears the authentic work of manyoil paintingfamous experts, thisis the culture, thisis the art, thiscompels the standard, the person can the missfamily/homenot likehimlikinggoing crazy?
这等价值不菲的油画收藏也不是谁都可以拥有的,周青峰却甩手让国安帮他把东西送给许芸。这可是数百年以来诸多油画名家的真迹,这是文化,这是艺术,这是逼格,人姑娘家能不爱他爱到发狂么?Othersregard, iftreasure, a picturesufficientlytreats as the family heirloom, buys an admission ticketsufficientlyto eat and drinkdid not worry. ThisthingtoZhou Qingfenginstage prop that but is only actually used to ask for the younger sisterfavor. ‚PanLvdengis small’, heexcept forinsufficientlyidle, otherareexceed the allowed figure!
别人视若珍宝,一幅画就足以当做传家宝,买个门票就足以吃喝不愁。可这东西到周青峰手里却只用来讨妹子欢心的道具。‘潘驴邓小闲’,他除了不够闲,其他都是超标啊!Is waiting forhaving no shamewas crisp, the womenon own initiativeasked that Zhou Qingfengcando? Knew that on an advertisement, thatis not simple!
等着没羞没臊的啪啪爽了,女人家都主动问周青峰到底要干嘛?得知就一广告,那还不简单!Doesadvertisementto the man who oneselflike, the Xu Yun10 centsdoes not want, insteadbut actuallypays out of moneyto look for the bestadvertisementplan, bestphotographyteam, bestpost production, bestpromotedmarketing.
给自己喜欢的男人拍广告,许芸一毛钱都不要,反而倒贴钱找最好的广告策划,最好的拍摄团队,最好的后期制作,最好的推广营销。Daylateracts, the appropriateness that thesematternaturallysomepeoplemanage, does not needZhou Qingfengthislaymanto hold the least bitthoughts. The advertisementpats the effectto be extremely good, looks that makes the personhave the jubilation that the typekeepsoverflowingjoyfully, the consumption desireis full.
天后出面,这些事自然有人办的妥妥当当,不需要周青峰这个门外汉操半点心思。广告拍出来效果极好,看着就让人有种快乐不停四溢的欢腾,消费欲望满满的。Zhou Qingfengat most was also ‚writing’ more than tenfirstclassicalsongs, aslovingfedto bestownot to spend an article, but alsohad the affective tonespecially. Thesesongsafter the next more than tenyears and audiencetests, the delightedwomangratefulunlockingmanypostures, onlytobe even abundantheto smile.周青峰顶多是又‘写’了十多首经典歌曲,作为爱的馈赠送过去不费一文,还特别有情调。这些歌曲都经过今后十多年的时间和受众考验,欢喜的女人甚至感激的解锁了很多姿势,只为博他一笑。„Ha......, Ilikeyouto the song that Iwrite, wantsto openyourbrainreallyhas a look, whatgoodeasternTibet does inside have?” The womenonlywear the tight-fittingunderpants, light the upper bodyare lyingon the bed, holdsZhou Qingfeng in beddingto act like a spoiled bratto flatterunceasingly.
“哈哈哈……,我就喜欢你给我写的歌,真想把你的脑子打开看看,里面还有什么好东西藏着?”女人只穿紧身内裤,光着上身趴在床榻上,抱着被窝里的周青峰不断撒娇讨好。Daylateryoung lady6 : 00 am get out of bedon time the exercisephysique, in additionplays the zither. Finallyon the zitherstagesaw that Zhou Qingfengwith12new songs that the wholesaleflings, sheballsang, after singingseveral, cheerfullythrew.
天后大小姐每天早上六点准时起床锻炼形体,外加练琴。结果就在琴台上看到周青峰跟批发般甩出来的12首新歌,她边弹边唱,唱了几首后就乐哈哈的扑了过来。„Likes?”
“喜欢吗?”„Likes!”
“喜欢!”
The tendergruffincomparableyoung ladygives the Zhou Qingfengmost positiveresponsewith the strongestenthusiasm, makesvarioustypesmostto shame the bashfulmatterby the most preciousbody. Canjump the balletto meet the day that later the physiqueholdscanshow the most comfortableposture, in the wonderfultastereadyreadymakesone unable to dominate.
娇憨无比的大小姐以自己最浓烈的热情给予周青峰最正面的回应,以自己最宝贵的身子做出各种最羞羞的事情。能跳芭蕾会形体操的天后能摆出最舒爽的姿势,个中美妙滋味妥妥叫人把持不住。Handles the advertisement, Zhou Qingfengbellowsto relateccavtofather, makingthemremainto the father the bestadvertisementtime interval.
搞定广告,周青峰大吼一声给老子联系ccav,让他们把最好的广告时段给老子留出来。Hehe...... UncleZhou , the ccavbirddoes not let success go to the head, makeshimeatnot to have idealivinglyshrivelled, the ability that Zhou Qingfenghas not acted in a self-serving manner, disappointedhehasaccording to the custom. Comesaccording to the customisputs up the cash, has the advertisementis notlooked that whosemoneyare many?
呵呵呵……,ccav根本不鸟得意忘形的周大爷,活生生让他吃个瘪没辙,周青峰还没为所欲为的能力,受打击的他只好按规矩来。按规矩来就是砸钱呗,打广告不就是看谁的钱多吗?Justattained1.2 billionUS dollarsfromrabbitgovernmentabundantly, the Zhou Qingfeng'sfund , since spentmoneyto comenot to work asmoneyismoney, the advertisementoffensive of blotting out the skystartedto bomb the nation. For the succeeding all at oncebrand, hisbig handwields the penadvertising expenditureistenhundred million.
刚刚从兔子政府手里拿到1200000000美元,周青峰的资金充裕的很,砸起钱来根本不当钱是钱了,铺天盖地的广告攻势就开始轰炸全国。为了一炮打响品牌,他大手一挥头笔广告费就是十个亿。Satellite TVhas the advertisement, the newspaperhasadvertisement, Internethas the advertisement, the outdoorshave the advertisement, variousactivityvarioussports events, have‚Supreme Ice Cool’advertisement.卫视有广告,报纸有广告,网络媒体有广告,户外有广告,各种活动各种赛事,统统都有‘至尊冰爽’的广告。
The Xu Yunimagealwaysextremely the frontage, othersmaynot onlysing the popular song, the audienceis extremely widespread. Butshelittlehas the advertisement, particularlybecomes the indubitabledaylater after the young lady, is an advertisementhas not patted, even ifothersmostare disappointeddoes not wantto passto do the advertisementto make money.许芸的形象历来极其正面,人家可不仅仅唱流行歌曲,受众极其广泛。可她很少打广告,尤其是成为无可置疑的天后大小姐后更是一个广告都没拍过,人家哪怕最潦倒的时候也没想过去拍广告赚钱。Comparesspendsotherstars who oneselfimagemakes moneyunceasingly, the day of thisrareracketadvertisementlaterdoes an advertisementto come out, the effectis the crushsecondkills the situation. Onlyis‚Xu Yundoesadvertisement’is the topic that the mediacancook uphotly, the consumeris easierto rememberalso the product that is easyto acceptherto promote.
相比不断消费自己形象赚钱的其他明星,这个难得拍广告的天后搞一个广告出来,效果是碾压性的秒杀态势。光是‘许芸拍广告’就是媒体可以热炒的话题,消费者更是容易记住也容易接受她推广的产品。
After on this day, represented the effect of productpersonally, waslooks like‚the Yitiansword’is simply sharp. Except that the Zhou Qingfengfateholds the post of‚TuDragonblade’personally, nobodycanput together the brandrallying pointwithher.
这天后亲自代言产品的效果,简直就是像‘倚天剑’般犀利无比。除了周青峰自己亲自下场担任‘屠龙刀’,就没人能跟她拼品牌号召力了。Thisadvertisementone, the unsalablesceneiscompletelyeliminates. Onegroup of peopleran up to‚Wasteland Trading’returned goodsto draw back the dealershipto draw back the productdeposit, everybodywaitsto look the drinkbrace that piles upexplodes the warehouse, butis the tideordinarypersonrunsto want the goodsnow.
这广告一出,滞销的场面算是彻底消除。原本一堆人跑到‘废土贸易’退货退经销权退产品押金,大家都等看着堆积如山的饮料撑爆仓库,可现在又是潮水一般的人跑来要货。
Every large or smalltruckdrawsisseveral hundredover a thousand, a day24hours of somepeoplego into the warehouseto draw the goods. Made the goods in stock that oneworriesvanishat the naked eyeobviousspeed, the prosperoussalestendencyis simply irresistible.
大大小小的卡车一拉就是几百上千件,一天24小时都有人跑到仓库来拉货。原本令人发愁的存货以肉眼可见的速度消失,红红火火的销售势头简直不可阻挡。Before the returned goodsdrew back the dealershiponce morewas then scared. SawdaylaterXu Yungivesthisbrokenwaterto have the advertisementunexpectedly, but also is thinkinglooked‚Wasteland Trading’bankruptChairman Mais not willingto believethisisreal. The good opportunity of easemaking moneyto fallfromhimon hand, will not come back.
之前退货退经销权的这下再次傻了眼。看到天后许芸居然给这破水打广告,还想着看‘废土贸易’破产的马董事长都不愿意相信这是真的。轻松赚钱的好机会从他手头掉落,而且再也不会回来。
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