December 23. 12月23号。 Capital City. 京城。 Comes out from the airport, Li Dong shivers. 从机场出来,李东不由打了个冷颤。 The northern winter is very cold, biting cold. 北方的冬天真的很冷,干冷。 The plain of the end of December, on the avenue can also see to put on the pedestrian of unpadded garment. 12月末的平川,大街上还能看到穿单衣的行人。 But in Capital City, at this moment, the pedestrian in roadside is binding the extremely fat down clothing most likely. 而在京城,此时此刻,路边的行人十有八九都裹着臃肿的羽绒服。 Chen Kejian Li Dong is somewhat cold, the hurried low body prepares to open the suitcase. 身后的陈珂见李东有些冷,急忙低下身子准备打开行李箱。 Li Dong sees that to say with a smile: „Does not use, adapting one will be good.” 李东见状笑道:“不用,适应一会就好了。” „Li, adds clothes, Capital City was too cold.” “李总,还是添件衣服吧,京城太冷了。” „All right.” “没事。” „If the cold is not good......” “要是感冒就不好了……” Two years pass by, Chen Ke at this moment has become a right steward. 两年时间过去,此刻的陈珂已经成为一位合适的管家。 Manages is not only the official business, what are more is Li Dong everyday problem. 管的不仅仅是公事,更多的还是李东的生活问题。 Li Dongyi listens to be good to say with a smile: „My empty as that said that in this year I exercise the effect very good, body time of stick, puts on the short sleeve not to have the issue in the winter, did old Tan you say?” 李东一听就好笑道:“说的我多虚似的,这一年来我锻炼效果很好,身体倍棒,冬天穿短袖都没问题,老谭你说是吧？” Tan Yong hollow laugh has not spoken. 谭勇干笑一声没吭声。 Li Dong exercised exercised, as for the effect, Tan Yong really woulded not venture to give positive comments on. 李东锻炼是锻炼了,至于效果,谭勇实在不敢恭维。 In this year, Li Donglian crosses the primal chaos, has practiced the military physical culture fist, has trained in the calisthenics to radio music, even the yoga has attempted. 这一年来,李东练过太极,练过军体拳,练过广播体操,甚至连瑜伽都尝试过。 However when finally, Li Dongcai discovers a truth, the repertoire is inappropriate he. 不过等到最后,李东才发现一个道理,套路不合适他。 He homemade one set of tortoise fist, was known as that a volume of keeping in good health and an art of attack and defense body, the free fighting method suits him, 35 robust men are unable near body. 他自创了一套王八拳,号称集养生和技击一体,自由打法才适合他,三五个壮汉无法近身。 Boasted everyone metropolis/can, Tan Yong does not dare to take seriously in any case. 吹牛人人都会,反正谭勇没敢当真。 Naturally, until now, does not have the opportunity that Li Dong goes forth to battle personally, the position is higher, let alone fights, the opportunity of cursing at people were few. 当然,到如今,也没李东亲自上阵的机会,地位越高,别说打架,骂人的机会都少了。 First two years of Li Dong has also acted personally, now some slightly slightest signs of trouble, will hide in the following security personnel will flush, where will have the opportunity that Li Dong will act. 前两年李东还亲自出过手,现在稍微有些风吹草动,隐藏在后面的安保人员就会冲上来,哪有李东出手的机会。 Tan Yong did not say, this matter passed automatically. 谭勇不接话,这事就自动过去了。 Three people just stood a meeting near the airport, not far away simultaneous/uniform Yunna slightly runs over hurriedly. 三人在机场附近刚站了一会,不远处齐云娜就急匆匆地小跑了过来。 Sees Li Dong, simultaneous/uniform Yunna apologized hastily: „Li, excuse me, on the road somewhat traffics jams, one and a half hours ahead of schedule I come out......” 一看到李东,齐云娜连忙致歉道:“李总,不好意思,路上有些堵车,我提前一个半小时出来的……” Li Dong beckons with the hand said indifferently: „All right, we also just came out. Also I made you send a driver to come to be good, how did you come personally?” 李东摆摆手无所谓道:“没事,我们也刚出来。再说我让你派个司机过来就行了,你怎么亲自来了？” „You came to Capital City, I must certainly meet personally am good.” “您来了京城,我当然得亲自来接才行。” simultaneous/uniform Yunna saw Li Dong or the past temper, breathes a sigh of relief at heart. 齐云娜见李东还是以往的性子,心里不由舒了口气。 Several people exchanged greetings several, the outside cold wind howls, simultaneous/uniform Yunna quickly greeted Li Dong to board. 几人寒暄了几句,外面冷风呼啸,齐云娜急忙招呼李东上车。 This going out, simultaneous/uniform Yunna has not led the driver, oneself are driving directly. 这次出门,齐云娜没带司机,自己直接开着车出来的。 Li Dong makes Tan Yong drive, sat with simultaneous/uniform Yunna in the back row chatted. 李东让谭勇开车,和齐云娜坐在后排聊了起来。 Starting from March of this year, the distant place and Su Ning achieved the cooperation, both sides then started the expansion in the Beijing , Tianjin area. 从今年3月份开始,远方和苏宁达成了合作,双方便在京津地区开始了扩张。 By the present, the time almost passed by for 9 months. 到现在,时间差不多过去了九个月。 9 months, Beijing , Tianjin the almost half of shops start to do business. 九个月时间,京津这边差不多有一半的门店开始营业。 Before Li Dong had no free time, the shop started doing business is an simultaneous/uniform Yunna person is also responsible, although usually in the telephone and official documents had the report, but was away from one after all, face-to-face now Li Dong asks were more. 之前李东没空过来,门店开业也是齐云娜一人负责,虽然平时电话里和公文上都有汇报,不过毕竟隔着一层,现在面对面李东问的更多。 About a year, simultaneous/uniform Yunna was more capable than in the north of the Changjiang River before. 将近一年的时间,齐云娜比之前在江北更干练了一些。 Question that Li Dong asked that neat of simultaneous/uniform Yunna reply, was not loathsome. 李东问的问题,齐云娜回答的都干脆利落,丝毫不拖泥带水。 Was saying to be saying, simultaneous/uniform Yunna stopped suddenly, sees Li Dongding to look, the simultaneous/uniform Yunna complexion flood is red immediately. 说着说着,齐云娜忽然停了下来,见李东盯着自己看,齐云娜脸色顿时泛红起来。 At this time Li Dong also got back one's composure, was somewhat good to say with a smile: „ Continued, just listened you reported that remembered initially in Qingyang, at that time you are not so capable. 这时候李东也回神了,有些好笑道:“继续说,刚刚听你汇报的时候,不由想起了当初在青阳,那时候你可没这么干练。 Then several years, finally the makings of some capable women. ” 这才几年时间,总算有些女强人的气质了。” Listens to Li Dong to mention Qingyang, in the simultaneous/uniform Yunna eye also reveals the color of recollection. 听李东说起青阳,齐云娜眼中也流露出回忆之色。 Three years, three years ago enter the distant place. 三年了,三年前自己进入远方。 The shopkeeper from county-level shop starts, rises high step by step, until the present, she is the Beijing , Tianjin area, even is the president in northern China. 从县级门店的店长做起,一步步高升,直到如今,她已经是京津地区,甚至是华北地区的总裁。 In the past under is managing 350 people, oneself thought that reached the peak of life. 当年手底下管着三五十号人,自己就觉得达到了人生的巅峰。 Who can think, staff who over the past three years, oneself managed already over thousand people. 谁能想到,才过去三年时间,自己管的员工已经超过千人。 Recalled one, an simultaneous/uniform Yunna face said sincerely: „Li, all these are you give me, perhaps in the past you, I still in Nanping continue now, when my sales clerk.” 回忆了一阵,齐云娜一脸真诚道:“李总,这一切都是您给予我的,当年要不是您,恐怕我现在还在南平继续当我的售货员。” Li Dong said with a smile: „ The spells of good or bad fortune of various person some people, you can arrive at the present , is not completely my merit. 李东笑道:“各人有各人的际遇,你能走到现在,也不完全是我的功劳。 These years, I have given many man-machine meetings, some people held, some people have not held. 这些年,我给过很多人机会,有人抓住了,有人却是没抓住。 Still remembers that at that time in Qingyang, we altogether on several shops, you are Nanping shopkeeper, Xie Hong are Qingyang shopkeeper, that side Dongping was Manager Yang and side Hao was the shopkeeper successively...... 还记得那时候在青阳,咱们总共就几家门店,你是南平店长,谢宏是青阳店长,东平那边先后是杨经理和方浩担任店长…… Now three years passed by, you then have a look again, how many people that can with have we walk together? 如今三年过去了,你再回头看看,能跟我们一起走下去的还有几人？ Xie Hong walked, side Hao walked, Manager Yang also walked. 谢宏走了,方浩走了,杨经理也走了。 By the present, can not be many person who I follow together. ” 到现在,能跟我一起走下去的人不多了。” This saying said, in car(riage) silent. 这话说完,车中沉默了下来。 Two people somewhat are sad, the past colleague ally majority leaves now, entire distant several tens of thousands of staff, old person few that but also leaves behind. 两人都有些感伤,当年的同事战友如今大部分都离开了,整个远方数万员工,还留下的老人没几个。 Even if there are, majority still in middle and lower level work. 就算有,大多数也都在中下层工作。 Can arrive at group executive person is not many, the position is higher than simultaneous/uniform Yunna, except for a Sun Tao, is reluctant on Liu Hongmei. 能走到集团高管这一层的人不多,地位比齐云娜高的,除了一个孙涛,也就刘红梅勉勉强强。 However Liu Hongmei joins the distant place in the plain period, but also is not that batch of most senior statesman. 不过刘红梅是在平川时期加入远方的,还算不上最元老的那一批。 The old people cannot keep up with Li Dong footsteps, elimination is inevitable. 老人们跟不上李东的脚步,淘汰是必然的。 After all in the past was several shops, the administrators also stems from the small county, did not have the profound school record, did not have the rich management experience. 毕竟当年不过是几家门店,管理人员也不过是出自小县城,没有高深的学历,没有丰富的管理经验。 The person who three years, can follow are not really many. 三年时间,能跟上的人真不多。 The recollection turns over to the recollection, Li Dong has not actually immersed in this atmosphere, quick said with a smile: „ I am very happy, at least you do is very good. 回忆归回忆,李东却是没有沉浸在这种氛围中,很快就笑道:“不过我还是很高兴,起码你就做的很好。 In this year, you fight in Capital City alone, facing various issues, various difficulties, you supported finally. 这一年来,你独自在京城打拼,面对各种问题,各种困难,最终你还是撑下来了。 The situation in Beijing , Tianjin is somewhat complex, these I know in heart. 京津的局势有些复杂,这些我心里有数。 You can in this case, making more than half shops do business smoothly, this is successful. ” 你能在这种情况下,让过半的门店顺利营业,这就是成功。” simultaneous/uniform Yunna said hastily: „This is not my merit, is good that Li you directs.” 齐云娜连忙道:“这可不是我的功劳,都是李总您指挥的好。” „Did not use the smalltalk with me, patting my horse buttocks was useless, was your merit is your.” “跟我就不用客套了,拍我马屁没用,是你的功劳就是你的。” Said that Li Dong also said: „This month situation how?” 说完李东又道:“这个月情况如何？” simultaneous/uniform Yunna immediately restored sincere, „ starting from November, by the present, altogether the starting doing business shop achieved 64. 齐云娜马上恢复了正色,“从11月份开始,到现在,总共开业门店达到了64家。 In the remaining 36 family belongings, 20 construct the shop, this speed will want to be slower, must be able to do business to March of next year about probably. 剩下的36家当中,有20家是自建门店,这个速度要慢一些,大概要到明年3月份左右才能营业。 Other 16 are the late planning and choosing addresses, some are the repair have not completed, some are the market that rents have not started doing business. 另外的16家都是后期选址规划的,有些是装修没有完成,有些则是租住的商场还没开业。 Like Wudaokou Shopping Center that side, has not started doing business now, must wait till can do business at the end of next month. ” 像五道口购物中心那边,现在就没开业,得等到下个月底才能营业。” „Was OK, the speed is not slow. Shop that these start doing business, business how?” “可以了,速度不算慢。这些开业的门店,生意如何？” 22 shops that „ last month started doing business, the total turnover achieved 120 million. “上个月开业的22家门店,总营业额达到了1.2亿。 Moreover starts doing business one after another, is not the complete month. 而且都是陆陆续续开业的,不是完整月份。 This month is also similar, according to our estimates, the words of 100 shop business, according to the complete moon/month calculates completely, every month turnover probably in 600 million. 这个月也差不多,按照我们的估算,100家门店全部营业的话,按照完整月来算,每个月营业额大概在6亿。 This is the mean value, because the present is the busy sales season, therefore wants to be higher, words that the whole year gets down, the total sales volume should not be lower than 7 billion. ” 这是平均值,因为现在算是销售旺季,所以要高一些,全年下来的话,总销售额应该不会低于70亿。” „Profit?” “利润呢？” „Gross margin about 20, but various Beijing , Tianjin expenditures are quite big, the after-tax net profit are perhaps most can only be 8.” “毛利润在20左右,不过京津各种开支都比较大,税后净利润恐怕最多只能达到八。” 8 net profits, are not actually low. 八的净利润,其实不算低。 Some later generation retail business, the net profit is very low, generally about 5. 后世一些零售企业,净利润很低,一般都在五左右。 However 08 years ago, the net profit of retail business is quite high, 10 are the general levels. 不过在08年之前,零售企业的净利润还是比较高的,十是普遍水准。 After having experienced the financial crisis and inflation, the profits of major retail business dropped much. 经历过金融危机和通货膨胀之后,各大零售企业的利润才下降了不少。 Then was attacked one by the e-commerce, the profit dropped significantly, otherwise for these years will not have so many retail business wantonly internecine strife merger and acquisitions. 然后又被电商冲击了一阵,利润才大幅度下降,要不然这几年也不会有这么多零售企业大肆火拼并购。 Where money comes, naturally gains. 钱从哪里来,当然是赚来的。 Now the distant place just enters Beijing , Tianjin, 8 net profits are not high, but is not low. 现在远方刚进入京津,八的净利润不算高,但是也不低了。 According to the estimate of simultaneous/uniform Yunna, the whole year later, the distant place can achieve over 500 million in the income of Beijing , Tianjin next year. 按照齐云娜的预计,明年全年下来,远方在京津的收入能达到5亿以上。 But distant group in Beijing , Tianjin here total investment about 3 billion, cost and income contrast, but also calculates. 而远方集团在京津这边总投资在30亿左右,成本和收益对比,还算可以。 The Li Dong slight nod, Beijing , Tianjin here the years sales volume can break through 7 billion next year, the north of the Changjiang River and southern Jiangsu are more, at least can achieve 20 billion. 李东微微点头,京津这边明年年销售额能突破70亿,江北和苏南两地更多,起码能达到200亿。 Lu Sheng, Jiangxi, Jiangsu , Zhejiang and Hubei several places, these place shops are in addition less, but four provinces put together, breaking through 15 billion difficulties is not big. 再加上鲁省、赣省、江浙、鄂省几地,这几地门店少一些,不过四省加在一起,突破150亿难度也不大。 In Shanghai that the constructing mountain city, the preparation enters, Yu Sheng who has started to plan to build the shop...... 还有正在建设的山城,预备进入的沪上,已经开始筹建门店的豫省…… These places put together, when next year, even if the distant place no longer expands, the years sales volume can also achieve over 50 billion, or is higher is uncertain. 这些地方加在一起,等到明年,哪怕远方不再扩张,年销售额也能达到500亿以上了,或者更高一些也不一定。 Sounding 50 billion turnovers is not low, in fact is not low. 听起来500亿营业额是不低,实际上也不算低。 07 years of Huaxia enterprise 500 strong list announcements time, 100 th also about 38 billion. 07年的华夏企业500强名单公布的时候,第100名也才380亿左右。 Moreover the distant place has the retail business incessantly, but also including the real estate, logistics and commercial city, puts together completely, next year can perhaps achieve 80 billion. 而且远方不止拥有零售企业,还包括地产、物流、商城,全部加在一起,明年恐怕能达到800亿。 But 80 billion Renminbi, 10 billion US dollars earning. 可800亿人民币,也才100亿美元营收。 The world 500 strong lists of 07 years of announcement, Wal-Mart ranks first, the years earning reaches as high as 351.1 billion US dollars, this is this year, next year will be only higher. 07年公布的世界500强名单,沃尔玛排名第一,年营收高达3511亿美元,这是今年,明年只会更高。 Is over distant over 40 times, alone only compared with retail, the odd change of distant opposite party. 超过远方40倍以上,单独只比零售方面,远方连对方的零头都不到。 The disparity greatly is too too big, the big letting person cannot see the hope. 差距太大太大,大的让人看不到希望。 About 3 trillion Renminbi earnings, what kind of terrifying, Li Dong lofty aspirations and high ideals in the face of this disparity, seem especially laughable, simply is delicate. 将近3万亿人民币的营收,何等恐怖,李东的雄心壮志在这个差距面前,显得格外可笑,简直是弱不禁风。 Slightly somewhat is at heart heavy, but quick Li Dong buoyed up. 心里微微有些沉重,不过很快李东就振作了起来。 Three years, three years, the distant place starting from nothing, grows out of nothing, from zero to over 50 billion, this speed is quick, perhaps next year the earning of distant place can over 100 billion not be uncertain. 才三年而已,三年时间,远方从零开始,从无到有,从零到500亿以上,这个速度已经很快了,也许明年远方的营收就能超过千亿也不一定。 The disparity is reducing gradually, even if the small basis cannot see. 差距正在渐渐缩小,哪怕小的根本看不见。 However Li Dong has said that decides a target, will unable to complete not die, the goal decides high, who knows, whether to achieve the goal. 不过李东早就说过,定个目标而已,完不成又不会死,目标定高一点,谁知道以后是不是能完成目标。