Exceeds the matter of Wal-Mart, Li Dong has not raised with several people. 超越沃尔玛的事,李东没和几个人提过。 In current, shouted that this slogan will only annoy the person to laugh. 在当前,喊这个口号只会惹人笑话。 You domestic first cannot achieve, but also wants to make the world's first, boasted does not blow. 你连国内第一都做不到,还想做世界第一,吹牛也不是这么吹的。 07 years, Huaxia 500, petroleum earning ranked the first reaches as high as 1 trillion Renminbi. 07年,华夏500强,排名第一的中石油营收高达万亿人民币。 In the middle of the retail group, the Bailian earning achieved 150 billion. 零售集团当中,百联集团营收达到了1500亿。 China Resources achieved 100 billion. 华润达到了1000亿。 Naturally, this is not only retail, but is the performance of entire group. 当然,这不仅仅是零售方面,而是整个集团的业绩。 Other like Gome, is close to 100 billion earnings, Su Ning 60 billion, thing beautiful 20 billion...... 其他如国美,也接近1000亿营收,苏宁600亿,物美200亿…… 80 billion that Li Dong just said are the estimate next year the earning, in fact in July of this year announces list time, the distant place has not gone to this situation. 李东刚刚说的800亿不过是预计明年营收而已,实际上今年7月份公布榜单的时候,远方还没达到这个地步。 At that time other towns shop had not started doing business, southern Jiangsu has not taken, counted the earning the time completely, the distant place and thing beautiful fought to a draw. 当时外埠门店都没开业,苏南也没全部拿下,统计营收的时候,远方堪堪和物美打个平手罢了。 But now, thing beautiful had cast off by far. 而如今,物美已经远远被甩开。 08 years of Li Dong goal is hundred associations, China Resources, Gome and Su Ning these four. 08年李东的目标就是百联、华润、国美、苏宁这四家。 These four are at present the home biggest retail groups, if 08 years of distant place can exceed these four, he is the domestic retail group first. 这四家是目前国内最大的零售集团,如果08年远方能超越这四家,那他就是国内零售集团第一。 Borrows old king a few words, first decides a small target to oneself, hundred unite these four is the Li Dong current small targets. 借用老王的一句话,先给自己定个小目标,百联这四家就是李东当前的小目标。 Wal-Mart is boss, Li Dong must accumulate one to dare finally to provoke big boss, otherwise can die is very ugly. 沃尔玛是最终boss,李东得积累一阵才敢去挑衅大boss,要不然会死的很难看。 Decided the small target, Li Dong felt thought understanding immediately, refreshing. 定完了小目标,李东顿时感觉念头通达,神清气爽。 Was just crisp, Li Dong was also uncomfortable. 刚爽了一阵,李东又不爽了。 Only listens to simultaneous/uniform Yunna to continue saying: „ Now beautiful several supermarkets are extruding our markets, we routed Su fruit a while ago, making them have to dread, perhaps they have acted to us. 只听齐云娜继续道:“现在物美几家超市正在挤压我们的市场,要不是前段时间我们击溃了苏果,让他们心生忌惮,恐怕他们早就对我们出手了。 Moreover the Beijing , Tianjin area supermarket chain industry also changed constantly recently. 另外京津地区连锁超市行业最近也是风云变幻。 Darunfa, Vanguard, hundred association, Tesco and Wal-Mart enter the Beijing , Tianjin market in abundance. 大润发、华润万家、百联、乐购、沃尔玛纷纷进入京津市场。 Before occupied thing beautiful of overwhelming superiority, now somewhat cannot take care of oneself, this probably was also one of reasons they have not acted. ” 之前占据绝对优势的物美,现在也有些自顾不暇,这大概也是他们没有出手的原因之一。” „Is this outstanding heroes Zhuolu?” “这算是群雄涿鹿吗？” Li Dong complained one, the big city is the big city, pushes toward inside recklessly. 李东吐槽了一句,大城市就是大城市,一个个的不要命地往里面挤。 Now looks like solely is not he, others are not willing to give up the markets of these first-tier cities, this is the inevitable result. 现在看来不单单是他,其他人也不愿意放弃这些一线城市的市场,这是必然的结果。 Although has long known that the Beijing-Shanghai market tangled warfare is unceasing, may hear so many well-known brands to kill, Li Dong is somewhat depressed. 虽然早就知道京沪市场混战不断,可一听到这么多知名品牌杀了进来,李东还是有些郁闷。 Depressed, Li Dong suction passage: „No matter they, the low-key development, our goals are to stand firm. When came to a stop, I kill their field littered with corpses again.” 郁闷了一阵,李东吸气道:“不管他们,低调发展,咱们的目的是站稳脚跟。等站稳了,我再杀他们个尸横遍野。” simultaneous/uniform Yunna cannot bear laugh in spite of trying not, perhaps this saying also said on Li Donggan. 齐云娜忍不住失笑,这话恐怕也就李东敢说了。 Presently competes for the enterprise in market in Beijing , Tianjin, is slightly worse than the distant place besides thing beautiful plans, other enterprises almost compared with Fang Qiang. 当前在京津争夺市场的企业,除了物美比远方稍差一筹之外,其他企业几乎都比远方强。 Even Darunfa is also so, behind others also has a Runtai to support. 连大润发这边也是如此,人家背后还有个润泰撑着呢。 Moreover the sales volume of 07 years of opposite party is not lower than the distant place, reason that has not appeared in the Huaxia 500 strong lists, that is because others are that side Taiwan enterprise. 而且07年对方的销售额也不比远方低,之所以没出现在华夏500强名单,那是因为人家是宝岛那边的企业。 Said to chat all the way, the automobile then arrived at the subsidiary company quickly. 一路上说说聊聊,汽车很快便到了分公司。 Li Dong gets out, stood a meeting downstairs the building, crossed one saying: „Waits again, waits for two years I to in Capital City plan to build own Business Building!” 李东下了车,在大厦楼下站了一会,过了一阵才道:“再等等,等两年我要在京城筹建自己的商业大厦！” This saying no one feels cracks a joke, 05 years of time, Li Dongzhan said downstairs World Wide House, he must plan to build the distant headquarters building. 这话没人觉得是开玩笑,05年的时候,李东站在环球大厦楼下说,他要筹建远方公司总部大楼。 At that time everyone thought that this goal was very remote, may arrive for 06 years, the distant building was then completed. 那时候大家都觉得这个目标还很遥远,可到了06年,远方大厦便竣工了。 Even later the distant place also took the green space building and Longhua Plaza, this fears anyone not to expect. 甚至之后远方还拿下了绿地大厦和龙华广场,这点恐怕谁也没预料到。 Now Li Dong said that must plan to build the distant building in Capital City, simultaneous/uniform Yunna is the percentage hundred believes Li Dong, she knows that Li Dong can definitely achieve. 现在李东说要筹建京城的远方大厦,齐云娜是百分百相信李东,她知道李东肯定能做到。 ...... …… Distant subsidiary company. 远方分公司。 Li Dongyi, „chairman good Li to be good” greetings continuously. 李东一到,“董事长好李总好”的问候声就接连不断。 Shouted chairman generally is the new staff, the senior staff likes calling Li Dongwei „Li”. 喊董事长的一般都是新员工,老员工更喜欢称呼李东为“李总”。 As the matter stands, appearing must be more intimate, can manifest their superiority feeling. 这样一来,显得要更亲近一些,也能体现他们的优越感。 You looked, we called „Li”, explained that we were the old people, your rookies were tender. 你们看,我们叫“李总”,说明我们都是老人了,你们这些新人还是嫩了点。 Difference Li Dong on name has not cared, seeing the staff morale is full, Li Dong mood is excellent. 称呼上的差异李东没太在意,见员工们士气饱满,李东心情大好。 Transferred in the work region, Li Dong arrived at the conference room. 在办公区域转了一圈,李东又到了会议室。 The leader in subsidiary company also entered the conference room in abundance, reports 07 years of achievement to Li Dong respectively. 分公司的领导也纷纷进了会议室,分别向李东汇报起07年的成果。 In these Dongxi Road simultaneous/uniform Yunna mostly has said that Li Dong has not expressed the opinion again. 这些东西路上齐云娜大多都说过了,李东没再发表意见。 Until simultaneous/uniform Yunna compiles, mentioned that the Gome and Su Ning struggle, Li Dong then had the interest, asked: „Major and medium struggle two haven't decided?” 直到齐云娜汇总的时候,提到国美和苏宁之争,李东这才起了兴趣,问道:“大中之争两家还没定下来？” From the beginning of the year, two are striving for the control of major and medium electric appliance. 从年初开始,两家就在争夺大中电器的控制权。 This nearly one year passed by, Li Dong has not thought that two have not been divided a victory and defeat. 这都快一年过去了,李东没想到两家还没分个胜负。 simultaneous/uniform Yunna shakes the head saying: „Has not decided that but I looked that Su Ning is somewhat dangerous, Li, should we make a move?” 齐云娜摇头道:“还没定下来,不过我看苏宁这边有些悬,李总,咱们是不是该出手？” Li Dong felt the chin to consider, properly speaking competitions between two electrical appliances chain giants, Li Dong does not need to meddle. 李东摸着下巴考虑了起来,按理说两家家电连锁巨头之间的争夺,李东没必要插手。 Do not forget, between Li Dong and Su Ning have to betting the agreement. 可别忘了,李东和苏宁之间还有对赌协议。 If were taken by Gome major and medium, then to betting the agreement can complete does not say, after Gome takes major and medium, will be only stronger to the market controlling force of Beijing , Tianjin area. 要是被国美拿下了大中,那对赌协议能不能完成就不好说了,国美拿下大中之后,对京津地区的市场控制力只会更强。 If really lost, Li Dong these 100 shops may turn over to Su Ning now. 要是真的赌输了,李东现在这100家门店可就归苏宁了。 In turn, if Su Ning took major and medium, in addition 08 old yellow Zai a big somersault, that time Su Ning replaced the position of Gome also to have the hope. 反过来,要是苏宁拿下了大中,加上08年老黄栽了个大跟头,那时候的苏宁取代国美的地位也不是没希望。 Initially what Li Donggang started to decide with Su Ning was three years, afterward stretch/open Jindong delayed on own initiative for five years. 当初李东刚开始和苏宁定的是三年,后来张进东主动延迟到了五年。 In other words, 12 years, Su Ning could not complete goal Li Dong to lose. 也就是说,12年,苏宁完不成目标李东就输了。 Now the time passes by nearly for a year, although Su Ning this time also some massive shops start doing business, but compared with country cushy job many, but the ownership of major and medium electric appliance, will affect the subsequent change. 现在时间都过去快一年了,苏宁这次虽然也有大量门店开业,可还是比国美差了不少,而大中电器的归属,也会影响后续变化。 Knocked the table, Li Dong nodded saying: „ Helps probably help, but how to help is an issue. Now both sides strive for the holding power, primary factor at 2 : 00. 敲了敲桌子,李东点头道:“帮还是要帮的,不过怎么帮是个问题。现在双方争夺控股权,主要因素在两点。 First, major and medium that side intention. 第一,大中那边的意向。 Second, is Su Ning willing to continue the premium. 第二,苏宁愿不愿意继续溢价。 The major and medium intention is actually not difficult to guess, is actually price high results , will otherwise not have Gome to contact with Su Ning respectively. 大中的意向倒是不难猜,其实就是价高者得,要不然也不会分别和苏宁还有国美接触。 About Su Ning aspect, how many do you know their intention price? 关于苏宁方面,你知道他们的意向价多少吗？ That side Gome? ” 国美那边呢？” simultaneous/uniform Yunna nods saying: „ Knows roughly, but does not know that is smoke shell that both sides put. 齐云娜点头道:“大致上知道一点,不过不知道是不是双方放出来的烟雾弹。 Intention price that Su Ning gives at present in 3.3 billion to 3.5 billion, that side Gome must be higher, probably about 3.8 billion. 苏宁目前给出的意向价在33亿到35亿之间,国美那边要更高一些,大概在38亿左右。 But currently in the Capital City market, three altogether has the shop almost to have about 200. 而目前在京城市场,三家总共拥有门店差不多有200家左右。 Su Ning altogether has 55 shops in Capital City, major and medium 61, Gome 80. 苏宁在京城共拥有55家门店,大中61家,国美80家。 3.5 billion prices, the premium are in fact many, this time Su Ning plans to build 100 shops, altogether expenditure also 3 billion. 35亿的价格,实际上已经溢价不少,这次苏宁筹建100家门店,总共开支也不过30亿。 Naturally, this year the Capital City price rises much, but 3 billion were generally speaking higher. 当然,今年京城物价上涨了不少,不过总的来说30亿还是高了一些。 This is Su Ning's hesitant reason, the price is so also high, they somewhat cannot withstand. ” 这也是苏宁犹豫的原因,价格这么高,他们有些承受不了。” „That said that once were merged by Gome major and medium, the shop number almost did achieve Su Ning's three times?” “那这么说,一旦被国美并购了大中,门店数差不多就达到苏宁的三倍了？” „Un.” simultaneous/uniform Yunna nods saying: „In turn, if Su Ning merged major and medium, that instead surpassed Gome in the quantity, initially we set to betting the agreement almost then can complete.” “嗯。”齐云娜点头道:“反过来,如果苏宁并购了大中,那就在数量上反超了国美,当初我们定下的对赌协议差不多便可以完成了。” Li Dong curls the lip saying: „ old stretch/open was also too petty, several hundred million. This fellow net worth tens of billions, multi- flowers hundreds of millions how. 李东撇撇嘴道:“老张也太小家子气了,几个亿而已。这家伙身家几百亿,多花几亿怎么了。 Took major and medium, instead surpasses Gome, cost-effective matter. 拿下了大中,反超国美,多划算的事。 Like this in less than five years, most 2-3 years, Su Ning's market share can achieve the goal, omitted my concern. 这样用不了五年,最多2-3年时间,苏宁的市场占有率就能完成目标了,也省去了我一桩心事。 Now for several hundred million retreat, was too disappointing. ” 现在为了几个亿撤退,也太让人失望了。” The conference room people do not dare to speak, complained at heart, my big boss, this was hundreds of millions, was not several million! 会议室众人都没敢吭声,心里却是吐槽,我的大老板,这是几亿,不是几百万！ Su Ning wants to surpass Gome, at least must disburse 300-400 million, in addition purchased on the premium, as the matter stands, they disburse perhaps compared with budgeting on many about 7.8 billion. 苏宁想超过国美,最起码要多支出三四亿,加上本来就溢价收购了,这样一来,他们支出恐怕要比预算多上七八亿左右。 Su Ning is the listed enterprise, the thing of consideration are more. 苏宁是上市企业,考虑的东西更多一些。 Did, won fortunately, if owed, how confessed with the shareholder and investor. 这么干了,赢了还好,要是亏了,怎么跟股东和股民交代。 However Li Dong said, the people do not dare to refute. 不过李东这么说,众人也不敢反驳。 Because Li Dong does, he merges the time, merges Changkelong, merges Yong'an, that is the premium merger and acquisition, even the premium scope big dares to compete with him to no one. 因为李东就是这么干的,他并购时代,并购常客隆,并购永安,那都是溢价并购,甚至溢价幅度大到没人敢跟他竞争。 To Li Dong, so long as can serve the purpose, the multi- flowers hundreds of millions are worth. 对李东而言,只要能达到目的,多花几亿值得。 It is not everyone has the clear localization to the future, Su Ning not to complete Li Dong to betting the agreement continues the premium to get down on the choice. 可不是所有人都对未来有清晰的定位,苏宁也不会为了完成李东的对赌协议就选择继续溢价下去。 Discussed simply several, Li Dong said finally: „This matter you leave alone, then That side I and Su Ning communicated. Really is not good, distant here can give some concessions, making major and medium or Su Ning enters Yuanfang Supermarket, as the matter stands, stretch/open Jindong should dare to continue to spell.” 简单讨论了几句,李东最后道:“这事你们别管了,回头我和苏宁那边沟通一下。实在不行,远方这边可以给出一些让步,让大中或者苏宁进入远方超市,这样一来,张进东应该就敢继续拼下去了。” Supermarket chain and chain electrical appliances, the things in common have much. 连锁超市和连锁家电,其中共通之处还是有不少的。 If the distant place is really willing to make Su Ning enter the supermarket officially, That side Su Ning definitely wants, even increases price the merger and acquisition major and medium is not good. 远方要是真愿意让苏宁正式进驻超市,苏宁那边肯定愿意,甚至加价并购大中也不是不行。 Naturally, this to the distant place definitely is some losses. 当然,这对远方来说肯定是有些损失的。 After all some distant big stores also in the operation electrical appliances business, allow Su Ning to enter right now, the electrical appliances market of Yuanfang Supermarket was controlled by Su Ning. 毕竟远方一些大卖场也在经营家电生意,这下子让苏宁进入,远方超市的家电市场就被苏宁控制了。 However Li Dong can look on the bright side of thing, the distant place did not monopolize the electrical appliances business. 不过李东想得开,远方本就不是专营家电生意的。 Actually who enters the arena similarly, otherwise Capital City so many chain electrical appliances shops, actually the distant place cannot compete with the opposite party. 其实谁进场都差不多,要不然京城这么多连锁家电门店,其实远方也竞争不过对方。 Yields appropriately some, deepens among the cooperation with Su Ning, but can also drive the business of distant place is not uncertain. 适当让步一些,加深和苏宁之间的合作,还能带动远方的生意也不一定。 Then the people also discussed that summarizes, the present Beijing Retail Market is very chaotic. 接下来众人又谈了一阵,总结下来,现在的京城零售市场很乱。 Not is only a supermarket, the electrical appliances is also so, even other retails also chaotic, but the distant following goal is the steady progression, waits for the time. 不仅仅是超市这边,家电这边也是如此,甚至其他零售行业也都乱的很,而远方接下来的目标便是稳定发展,等待时机。 Finished talking these matters, Li Dongyi road rushed about somewhat is also tired. 谈完了这些事,李东一路奔波也有些累了。 Let Chen Ke remain to examine some business problems, Li Dong is to make Tan Yong drive the car(riage) of subsidiary company to send itself to that side Huaqing Garden. 让陈珂留下来查看一些业务问题,李东则是让谭勇开着分公司的车送自己到华清嘉园那边。