Majialiang lost the fighting spirit, this war result was also doomed. 马家梁丧失了斗志,这场战争结果也就注定了。 An enterprise wants to rise, possibly the consumption for several years and even dozens over a hundred years operates. 一家企业想要崛起,可能耗费数年乃至数十上百年时间去经营。 But a business failure, sometimes your imagination. 可一家企业倒闭,有时候度乎你的想象。 Naturally, Su fruit is also insufficient the bankruptcy the situation. 当然,苏果还不至于到倒闭的地步。 As one of the domestic chain giants, Su fruit advanced to chain business ten for successive 7 years, for successive 4 years advanced to Huaxia 500. 作为国内连锁巨头之一,苏果连续7年进入连锁业十强,连续4年进入华夏五百强。 In addition behind also has China Resources and southern Jiangsu government support, even they want to go out of business, others will not comply. 加上背后还有华润和苏南政府支持,就算他们自己想倒闭,别人也不会答应。 Does not go out of business, does not represent has not lost. 可不倒闭,不代表就没损失。 Southern Jiangsu bloody battle is still continuing, the concept that the distant place has not lost money completely, gathers three strengths to attack Su fruit crazily. 苏南血战还在持续,远方完全没有亏损的概念,集合三家力量疯狂攻击苏果。 In this case, to maintain the normal operations of several hundred over a thousand shops. 这种情况下,为了维持数百上千门店的正常运转。 The Su fruit the southern Jiangsu invests every day crosses more than ten million, but this also maintains the revolution reluctantly, once the engagement, the loss is bigger. 苏果每天都苏南地区投入都过上千万,而这还只是勉强保持运转,一旦接战,亏损更大。 As of November 5, 5 days of time Su fruit has lost money hundred million. 截至到11月5号,五天时间苏果亏损过亿。 This is also not the beforehand loss, was only the loss hundred million. 这还不算之前的亏损,算起来光是亏损就过了个亿。 But the economical loss is only part, mainly the attack of morale and brand. 而经济上的亏损只是一部分,主要还是士气和品牌的打击。 Last year Su Guoguang was the brand value is estimated by the professional institution in o over hundred million, even one month ago this value was bigger, may to the present, Su fruit the brand value actually drop sharply. 去年苏果光是品牌价值就被专业机构估算在o亿以上,甚至一个月前这个价值更大,可到了现在,苏果的品牌价值却是大跌。 Except for the brand value, the influence, the market share, these aspect Su fruit lose seriously. 除了品牌价值,影响力,市场份额,这些方面苏果都损失惨重。 According to this situation continues, Su Guozhi will more owe, the brand value will also sell at a discount greatly. 按照这种情况持续下去,苏果只会越亏越多,品牌价值也会大打折扣。 Compares in southern Jiangsu market, China Resources regards as important is the whole. 相比于苏南市场,华润看重的更是整体。 Threw a southern Jiangsu to be all right, got down again, other other towns markets must lose seriously. 丢了一个苏南没事,再这么下去,其他外埠市场都要损失惨重了。 Shears the meat with its blunt knife, might as well cuts the gordian knot. 与其钝刀割肉,还不如快刀斩乱麻。 Under the accountability of headquarters, under ten thousand pressing on step by step, during internal is flustered, Majialiang cannot support eventually. 在总部的问责下,在万家的步步紧逼之下,在内部人心惶惶之中,马家梁终究还是没能撑住。 On November 6, Su fruit was located in a convenience store in commonly acquainted to be out of business. 11月6号,苏果位于常熟的一家便利店关门歇业。 The convenience store is not big, but the 6 o square meter, the staff is about 2-3 people. 便利店不大,不过6o平米,员工不过2-3人。 However, because this convenience store goes out of business, the entire retail caused a stir. 然而,就因为这家便利店歇业,整个零售行业都轰动了起来。 The Su fruit admitted defeat! 苏果认输了！ How many years? 多少年了？ Has risen in southern Jiangsu since the Su fruit, has to close down the shop, but southern Jiangsu market has never had. 从苏果在苏南崛起以来,不是没有关停过门店,可苏南市场却是从未有过。 Even if difficult, Majialiang supported. 哪怕再艰难,马家梁都撑了下去。 Yet now? 可如今呢？ The Su fruit's first shop went out of business, this is not only a shop, is represents Su fruit in the hegemony and sovereignty in southern Jiangsu. 苏果第一家门店歇业了,这不仅仅是一家门店,更是代表苏果在苏南的霸权和统治权。 Now, Su fruit ceded this sovereignty. 现在,苏果让出了这种统治权。 The distant place established the victory advantage in southern Jiangsu thoroughly, then perhaps is only the time issue, the distant place will soon take over Su fruit in the city dominant position of southern Jiangsu. 远方在苏南彻底奠定了胜局优势,接下来恐怕只是时间问题,远方即将接掌苏果在苏南的市统治地位。 ...... …… The news that the Su fruit's first shop goes out of business, quick passed to the north of the Changjiang River. 苏果第一家门店歇业的消息,很快就传到了江北。 The news arrives, the entire distant building was submerged by the cheers. 消息一到,整个远方大厦都被欢呼声淹没。 Won! 赢了！ Really won! 真的赢了！ In the past the colossus in distant eye, Li Dong Sun Tao called out in alarm the wolf came Su fruit in the past, unexpectedly defeated. 当年远方眼中的庞然大物,当年李东孙涛惊呼狼来了的苏果,居然就这么败了。 Pleasantly surprised, excited, the shock, does not dare to believe...... 惊喜,兴奋,震惊,不敢置信…… This probably is the feeling of distant staff, was too inconceivable. 这大概就是远方员工的感受,太不可思议了。 Year after year wrests away chain business ten strong Su fruit, lost to the distant place at the home game unexpectedly, this result who had once thought? 年年霸占连锁业十强的苏果,竟然在主场败给了远方,这个结果谁曾想过？ Initially everyone felt that can maintain a tie, even if helping of day. 当初大家都觉得,能保持一个平局就算得天之助了。 But now, is not only not the tie, but beat Su fruit in southern Jiangsu, who can not shock. 可现在,非但不是平局,而是在苏南本土击败了苏果,谁能不震撼。 ...... …… In office. 办公室中。 Li Dong receives the message time, stayed long time. 李东收到消息的时候,也呆了很长时间。 Did this win? 这就赢了？ Although Su Guozhi closed a shop, but also is only a convenience store, but everyone understands, this matter is not such simple. 尽管苏果只关闭了一家门店,还只是一家便利店,可所有人都明白,这事不是这么简单的。 Had first, quick will then have second, had second to have third immediately...... 有了第一家,很快便会有第二家,有了第二家马上就会有第三家…… This is the avalanche -type collapse disintegrates, closed from the first shop was doomed the result. 这是雪崩式的崩溃瓦解,从第一家门店关门就注定了结果。 Meaning were too many, minimum one, Majialiang lost in the initiative of Su fruit. 这其中的含义太多了,起码一,马家梁丧失了在苏果的主动权。 Otherwise, according to his plan, southern Jiangsu home market will not let. 要不然,按照他的计划,苏南本土市场是不会让出来的。 But the arm cannot twist the thigh, since southern Jiangsu presents the shop to be out of business, even if the reorganization, actually does not have the difference from the bankruptcy. 可胳膊拧不过大腿,苏南既然出现门店关门歇业,哪怕是整顿,其实和倒闭也没差别。 Has this situation, controlling force of bright Majialiang to the Su fruit has vanished. 出现这种情况,明马家梁对苏果的控制力已经消失殆尽。 Round trip, Majialiang is only a worker. 来去,马家梁只是个打工者。 Before brought the benefit to be good to China Resources, now Majialiang cannot bring the benefit to the opposite party, naturally many kicked far. 以前给华润带来利益还好,现在马家梁不能给对方带来利益了,自然是有多远踢多远。 In the China Resources system, Majialiang many is also the intermediate-level manager. 在华润体系当中,马家梁多也就是个中层管理者。 He is Su fruit the chairman right, but his head also has Vanguard, on ten thousand also has magnificence Chuang, above magnificent creates is China Resources Headquarters. 他是苏果的董事长没错,可他头上还有华润万家,万家头上还有个华创,华创上面才是华润总部。 Even on headquarters, several leaders. 甚至在总部上面,还有几层领导。 Before Li Dong and Chen wave, ten thousand in the China Resources system were the grandson ranks, perhaps according to this algorithm, Su fruit can only become the great-grandson. 以前李东和陈浪,万家在华润体系不过是孙子级别的,按照这算法,苏果恐怕只能当重孙子。 Now China Resources for the overall general situation, do not give up half southern Jiangsu market, entire southern Jiangsu market how? 现在华润为了整体大局,别放弃半个苏南市场,整个苏南市场又如何？ Even to the necessary moment, how gave up eastern China market being able? 甚至到了必要关头,放弃华东市场又能怎样？ The retail industry is part of affiliated industry, the proportion scope is not too high. 零售产业不过是旗下产业的一部分,占比幅度不算太高。 Therefore looks like the matter of life and death in Majialiang, looks like in the China Resources topmost level, but suffers setbacks partially. 所以在马家梁看来生死存亡的事,在华润最高层看来,不过是局部受挫罢了。 At this time, taking decisive measures must, province the victory of expanded distant place, be continuous to the entire retail industry on. 这时候,壮士断腕是必须的,省的扩大远方的战果,绵延到整个零售产业上面。 Li Dong also in dull, other office several people are also discussing in a low voice. 李东还在呆的时候,办公室其他几人也在低声热议。 On the person face is hanging the red light, finally won! 人人脸上都挂着红光,终于赢了！ This war seems like that the duration is not quite long, two months about. 这场战争看似持续时间不太长,也就两个月时间左右。 But in fact, both sides had the spearhead starting from last year. 可实际上,双方从去年开始就有了矛头。 Reason that had not gotten angry at that time, on the one hand resists the foreign-funded enterprise jointly, then at the same time was Su fruit looked at the distant place, perhaps Majialiang has not thought initially the rapidness of such distant convention, even lost to the distant place in the home market. 之所以那时候没翻脸,一方面是联手抵抗外资企业,一方面则是苏果看了远方,恐怕马家梁当初也没想过远方会展的这么快,甚至在本土市场败给了远方。 However no matter the time is much long, finally they gained the victory. 不过不管时间多长,最终还是他们取得了胜利。 Yuan Chengdao several people discussed that Yuan Chengdao said after a while: „ Li, looks like the victory to decide now, was the time issue. 袁成道几人议论了一阵,过了一会袁成道才道:“李总,现在看来胜局已定,接下来就是时间问题了。 However since China Resources made the decision, I think that this war will then end quickly. 不过华润既然做了决定,我想这场战争很快便会结束。 Now, is we enjoy the victorious outcome time! ” 现在,是我们享受胜利成果的时候了！” The ultimate goal of commercial war for the benefit, without the matter of benefit, how the distant place will wage a war. 商战的最终目的还是为了利益,没有利益的事,远方岂会大动干戈。 This time to rout Su fruit, if from all sides adds on money that the merger and acquisition spends, altogether has disbursed o over hundred million. 这次为了击溃苏果,前前后后要是加上并购花的钱,总共支出过o亿以上。 So much money pound, not only naturally for a reputation. 这么多钱砸进去,当然不只是为了一个名声。 On the market, facing of big group, will rarely appear slaughters situation. 商场上,大集团的对垒,很少会出现厮杀到底的情况。 China Resources this time closes down the first shop, is taking a stand, Su fruit admitted defeat. 华润这次关停第一家门店,就是在表态,苏果认输了。 Then, the resort to violence then transformed culture battle. 接下来,武斗便转变成了文斗。 Everyone sits to chat calmly, how to eliminate the continuing effect, how the defeated cedes territory and pays indemnities, how the winner receives the compensation. 大家心平气和地坐下来谈谈,怎么消除后续影响,败者怎么割地赔款,胜者如何接收补偿。 Since the ancient times, that is the winner sweeps the decks. 自古以来,那都是赢家通吃。 Yuan Chengdao opens the mouth, Li Dong sobered finally. 袁成道开口,李东总算清醒了。 Shook the head, Li Dong aspirated saying: „You thought how that side this China Resources to yield?” 晃了晃脑袋,李东吐了口气道:“那你觉得这次华润那边会怎么让步？” „ According to my speculation, Su fruit withdraws from southern Jiangsu market should not be not possible thoroughly. At least Jinling market China Resources will not give up, as for other southern Jiangsu markets, can discuss actually. “按照我的推测,苏果彻底退出苏南市场应该不可能。起码金陵市场华润是不会放弃的,至于苏南其他市场,倒是可以谈下去。 We receive some Su fruit shops, reorganizes, resource integration. 我们接收苏果部分门店,进行重组,资源整合。 That side China Resources probably also similar, receives other remaining shops, I look from now henceforth, will not have Su fruit again, in the world only then China Resources Su fruit. ” 华润那边大概也差不多,接收其他剩下的门店,我看从今以后,不会再有苏果了,世上只有华润苏果。” Li Dong somewhat sobbed: „Pitifully.” 李东有些唏嘘道:“可惜了。” Others have not spoken, but on the face actually somewhat thinks otherwise. 其他人都没吭声,不过脸上却有些不以为然。 The market like the battlefield, the victory or defeat itself/Ben is the routine matter. 商场如战场,胜败本就是常事。 Su fruit of this defeat, that is a distant place, perhaps at that time Li Dong was not a pity. 这次败的要不是苏果,那就是远方,那时候李东恐怕就不可惜了。 The enterprise that every year goes out of business should not be too many, now Su fruit has not gone out of business, most loses some markets. 每年倒闭的企业不要太多,现在苏果也没倒闭,最多丢失部分市场而已。 That side China Resources will not give up Su fruit, the southern Jiangsu government is also same. 华润那边不会放弃苏果的,苏南政府也是一样。 In this case, loses truly has seriously Majialiang. 这种情况下,真正损失惨重的只有马家梁。 However the old man age, drew back erratically can also have a life of Riley. 不过老头子年纪也不了,退了不定还能享享清福。 These years in his hand, although does not have Su fruit the stock, but drew bonus with the bonus also attained much, the commercial war failure and battlefield somewhat were also different, at least the deceased person, will not be beheaded. 这些年他手中虽然没有苏果股份,不过分红和奖金也拿到了不少,商战失败和战场又有些不同,起码不会死人,不会被砍头。 Majialiang was dismissed even, the latter half of life can still work as a wealthy man. 马家梁就算被开除了,下半辈子也能当个富家翁。 Calculates that the people did not think has anything to be good to be a pity. 算来算去,众人也不觉得有什么好可惜的。 Li Dong also has the feeling, but, he indeed was a pity for Majialiang. 李东也只是有感而罢了,他的确是为马家梁可惜。 Must know initially the distant place newly established time, he operates Majialiang that the repertoire of city is almost studies. 要知道当初远方刚成立的时候,他经营市的套路几乎都是学的马家梁。 The rural surrounding city that just started, afterward pack of wolves tactic, these studied from the Su fruit. 刚开始的农村包围城市,后来的狼群战术,这些都是从苏果那边学来的。 He had also once moved the thoughts of Majialiang digging, once watchful Su fruit entered the north of the Changjiang River market. 他还曾动过将马家梁挖来的心思,也曾经戒惧苏果进入江北市场。 However in a flash time, this industry senior dropped down, strikes down his person also to calculate reluctantly his half student, steals student. 然而一晃眼的工夫,这位业界前辈就倒下了,击倒他的那个人勉强还能算他半个学生,偷师的学生。 Shook the head, Li Dong transferred the smile saying: „ Although now a situation excellence, but cannot treat it lightly. 晃了晃脑袋,李东转为笑脸道:“虽然现在形势一片大好,不过也不能掉以轻心。 If at this time the delaying tactics of opposite party, even was possibly a traitor. 要是这时候中了对方的缓兵之计,甚至可能被反戈一击。 We can rout Su fruit to catch off guard unexpectedly, if really made them have the opportunity of panting for breath, who won who lost/carrying was not good. 原本我们能击溃苏果就是出其不意攻其不备,真要是让他们有了喘息的机会,谁胜谁负可不好。 more to the final time, we more must alert. 越到最后时刻,我们越要警醒。 The fruits of victory in that no one can rob, we are not anxious. 胜利果实在那,谁也抢不走,我们不急。 When that side China Resources and southern Jiangsu government opened the mouth, the footsteps that we slow down to attack again slowly, must continue at this time. ” 等华润和苏南政府那边开口了,我们再慢慢放缓进攻的脚步,这时候还得继续下去。” People complexion one cold, hastily head. 众人面色一凛,连忙头。 This matter is not not possible, many wars at the last minute by opponent overturning. 这种事不是不可能,多少战争都是在最后一刻被对手给翻盘了。 Although the distant place now had the advantage, may not be the overwhelming superiority, if were recovered by the Su fruit, who will be the winner is uncertain. 远方现在虽然占据了优势,可也算不上绝对优势,要是被苏果缓过劲了,鹿死谁手还不一定呢。 Reminded one simply many, Li Dong not. 简单提醒了一句,李东也没多。 At this time everyone happily also normal, actually he also happy. 这时候大家高兴也正常,其实他心里也高兴。 Discussed matter that meets Su fruit, Yuan Chengdao continues saying: „Li, we continues to maintain the attack potential state, admits defeat until China Resources thoroughly discussed again.” 议论了一会苏果的事,袁成道继续道:“李总,那我们继续保持进攻势态,直到华润彻底认输再谈。” Li Dong said slightly: „Un, arranges, making Zhang Mingduo they maintain the vigilance, most one month, this war should end.” 李东微微头道:“嗯,就这么安排,让张明铎他们保持警惕,最多一个月,这场战争就该结束了。” A month, this is Li Dong estimates for a long time. 一个月,这是李东预估的最长时间。 Perhaps is uncertain with less than one month, no matter how, before the o8 year arrives, the war of southern Jiangsu completely will definitely end. 也许用不到一个月也不一定,不管怎么,在o8年到来之前,苏南之战肯定会彻底结束。