Jinling. 金陵。 Su Fruit Headquarters. 苏果总部。 Majialiang was thinner, the eye socket somewhat fell. 马家梁更加消瘦了,眼眶都有些陷了进去。 A month, Su fruit and distant place lose seriously. 一个多月的时间,苏果和远方都损失惨重。 Southern Jiangsu did not say, other other towns markets are also defeated, went to enter by hundred associations and Wal-Mart these enterprises. 苏南这边不说,其他外埠市场也丢盔弃甲,被百联、沃尔玛这些企业趁虚而入。 That side the headquarters is getting more and more heavy to his disaffection, because of his reason, the dominant eastern China market, had the aspect that the feudal lord rose together simultaneously. 总部那边对他的不满越来越重,因为他的缘故,原本独大的华东市场,出现了诸侯并起的局面。 But he and distant place the war, but also in deadlock. 而他和远方的战争,还在胶着状态。 Cannot take the distant place again, even if finally routed the distant place, took the entire southern Jiangsu market, that still gain does not equal the loss. 再拿不下远方,最后就算击溃了远方,拿下了整个苏南市场,那也得不偿失。 Is thinking these at heart, the Majialiang complexion is even more solemn. 心里想着这些,马家梁脸色愈加冷峻起来。 Waits to hear Chen Ming in the repeating beforehand summation idea, in the Majialiang heart is sick. 等听到陈铭又在复述之前的求和理念,马家梁心中更加厌烦起来。 At this time summed? 这时候求和？ Head water penetration! 脑袋进水了！ Loses money several hundreds of millions, utilized the huge resources, lost the less than half eastern China market, at this time can sum? 亏损数亿,动用了大量资源,丢了小半个华东市场,这时候能求和吗？ Even if the distant place complied, he will not comply. 就算远方答应了,他也不会答应。 Did not beat the distant place while this time, later did not have this opportunity. 不趁着这时候击垮远方,以后就没有这个机会了。 Hundred unite these enterprises is also not anything, after all shortly after just came, the foundation is undecided. 百联这些企业还不算什么,毕竟都刚来不久,根基未定。 The distant place is different, so long as the distant place very passes in this war, that is the victory, stabilized the aspect not to say thoroughly, further expanded the influence. 远方不同,只要远方在这次战争中挺过去,那就是胜利,彻底稳定了局面不说,也进一步扩大了影响力。 Hits the snake not dead instead by its evil, this time cannot rout the distant place, later will trouble will be only bigger. 打蛇不死反受其害,这次不能击溃远方,以后麻烦只会更大。 The Chen Ming mouth in line of sight still gathers in one, Majialiang does not want to pay attention to him, is frowning to hit to block the way: „ Today first does not say these, situation some were not quite recently right! 视线中的陈铭嘴巴还在一张一合,马家梁不想理会他,皱着眉头打断道:“今天先不说这些,最近情况有些不太对劲！ The distant place counter-attacks was fiercer, is completely reckless, this is not quite right. ” 远方反扑的更厉害了,完全是不顾一切,这不太对。” Chen Ming was broken the words by him, somewhat was discontented, waits for Majialiang saying that Chen Ming access road/simply said: „ Chairman, the distant place also by the end of hills and rivers that we compelled. 陈铭被他打断话语,本就有些不满,等马家梁说完,陈铭便道:“董事长,远方也是被我们逼的山穷水尽了。 At this time I thought that knew when to stop was similar, has not decided to wrestle while the distant place at risk of life, we can definitely...... ” 这时候我觉得适可而止就差不多了,趁着远方还没决定拼死一搏,我们完全可以……” „Chen!” “陈总！” Majialiang complexion gloomy say/way: „I said that today does not discuss these, do you understand my meaning?” 马家梁脸色阴沉道:“我说今天不讨论这些,你明白我的意思吗？” In Chen Ming heart trembles, the mouth moves has not spoken again. 陈铭心中一颤,嘴巴动了动没再吭声。 Nearby another vice-president quickly mediates saying: „Chairman, that defers to your view, the distant place is doing now counter-attacks at the point of death, has the goal?” 旁边的另一位副总急忙打圆场道:“董事长,那按照您的看法,远方现在是在做临死反扑,还是别有目的？” „ Definitely has other goal, Li Dong is competitive, has not arrived at his bottom line now. “肯定是有别的目的,李东韧性十足,现在还没到他的底线。 According to my speculation, he should choose to continue with me at this time to refuse to budge to be right. 按照我的推测,这时候他应该会选择继续和我僵持下去才对。 Especially Chen wave in that side, they knows, refuses to compromise, is the optimization. ” 尤其是陈浪在那边,他们知道,僵持下去,才是最佳选择。” Why refuses to compromise is the best choice? 为什么僵持下去是最好的选择？ Even if this matter did not say, many still hearts have the relative to be sorrowfully. 这事就算不说,不少人也都心有戚戚然。 Because refuses to compromise again for several months, the headquarters decide however not whatever the potential state will develop, by that time, Su fruit, if was unable to establish the chance, the strategy of Majialiang attack distant place might be stopped. 因为再僵持几个月,总部定然不会任由势态发展下去,到了那时候,苏果如果还不能奠定胜机,马家梁攻击远方的战略很可能会被中止。 Even now, that side the headquarters is still getting more and more discontented with Majialiang. 就算是现在,总部那边对马家梁也是越来越不满。 The state-owned enterprise compared with the enterprise, this month, not losing money was too serious, how does this make China Resources confess to the upper layer? 国企不比民企,这一个多月来,亏损太严重了,这让华润怎么向更上层交代？ Hundreds of millions are not the change, Majialiang guaranteed again can defeat the distant place, recalls the loss, had been kicked to be eliminated. 几亿又不是小钱,要不是马家梁一而再确保能击败远方,挽回损失,早就被人踢出局了。 That side China Resources also has the sensible person, presently the best way is to naturally defeat the distant place. 华润那边也不是没有明白人,当前最好的办法自然是击败远方。 May unable to see the effect, the sensible person was also anxious, now that side China Resources Headquarters the increasing number of people proposition ended this insignificant fight. 可迟迟看不到效果,明白人心里也急了,现在华润总部那边越来越多的人提议结束这次无意义的战斗。 A multi- distant competitor also has what relations, the domestic retail business were many, does not need not to stare at the distant place. 多远方一个竞争对手又有什么关系,国内零售企业多了,没必要非盯着远方。 Majialiang said, the people were silent. 马家梁说完,众人都沉默了下来。 After a while, under has humanity: „ Chairman, the way that at this time the distant place can choose are not many. 过了一会,底下有人道:“董事长,这时候远方能选择的方式不多。 They were inferior to us in the strength of southern Jiangsu, temporarily increases the investment , can only delay the time, but cannot have the decisive effect. 他们在苏南的实力本来就不如我们,临时加大投资,也只能拖延时间,而起不到决定性效果。 Fierce that now the distant place counter-attacks, various activities did not say that they are still having our supply chain idea. 现在远方反扑的厉害,各种活动就不说了,他们还在打我们的供应链主意。 Some many suppliers had found us, hopes that we raise the price. 已经有不少供货商找到我们,希望我们提高物价。 That side the distant place even offered the commitment, if these suppliers are willing to be cut off our channel supplies, the distant place is willing all channels outside eastern China and northern China gives them. 远方那边甚至给出了承诺,如果这些供应商愿意断掉我们的渠道供应,远方愿意将华东和华北以外的所有渠道交给他们。 In addition, the eastern China, they and leap flies in circles signing are also only the north of the Changjiang River and Lu Sheng, southern Jiangsu channel supplies. 除此之外,华东地区,他们和腾翔签订的也只是江北、鲁省、苏南三地的渠道供应。 Other places, the distant place is also willing to allow them to enter the share downstream channel. 其他地方,远方也愿意让他们进入分享下游渠道。 So spares no expense, even can say stakes everything on a single throw of the dice, I feel...... ” 如此不惜血本,甚至可以说孤注一掷,我觉得……” The Majialiang look moves, asks: „You thought that they do want to do?” 马家梁眼神一动,问道:“你觉得他们想干什么？” „I suspected that they may want to conduct the decisive battle.” “我怀疑他们可能是想进行决战了。” „Decisive battle!” “决战！” „How at this time did they turn over/stand up?” “这时候他们怎么翻身？” „So will not be early, I thought that now even fights a decisive battle, being defeated definitely is still a distant place.” “不会这么早吧,我觉得现在就算决战,败阵的肯定也是远方。” „Except for loses money some, if really must fight a decisive battle, won definitely is we.” “除了多亏损一些,如果真要决战,赢的肯定是我们。” „......” “……” The people discussed, Majialiang pressed hinted them to be peaceful according to the hand, asked that just spoke that humanity: „ Presently situation you also saw, the distant place fights a decisive battle even, still no chance. 众人纷纷讨论起来,马家梁按了按手示意他们安静,又问刚刚说话那人道:“当前的局势你也看到了,远方就算决战,也没任何胜机。 But distant Li Dong and Chen wave are not this knowing perfectly well will lose, but also unprecedented person. 而远方李东和陈浪都不是这种明知会输,还一往无前的人。 How do you see to this? ” 你对这点怎么看？” Speech the person of is not too old, about 40 -year-old appearances, in the people are quite young. 说话的这人年纪也不算太大,四十岁左右的样子,在众人中算是比较年轻的。 Listens to Majialiang to ask, the middle-aged person considered that the moment said: „ They, since wants to fight a decisive battle, definitely thought that has the winning assurance, or the victory or defeat 55 open, otherwise they will not choose. 听马家梁问起,中年人考虑片刻道:“他们既然想决战,肯定是觉得有赢的把握,或者胜败五五开,要不然他们不会这么选择。 Supply chain channel I too did not worry actually, a short time they could not have vacillated us. 供应链渠道方面我倒是不太担心,一时半会的他们还动摇不了我们。 But other aspects, I did not think that the distant place can exceed us. 而其他方面,我也不觉得远方能胜过我们。 Only possibility...... ” 唯一的可能……” The middle-aged people were saying suddenly the complexion changes said: „Chen, recently outside Jinling, other place situations how?” 中年人说着忽然脸色微变道:“陈总,最近金陵以外,其他地方局势如何？” Chen Ming knits the brows, but he can be sent, when the vice-president diverts Majialiang not to have the skill, hears word thinks saying: „ Situation everyone outside southern Jiangsu should be clear, hundred association and Wal-Mart...... these enterprises enter, the water of eastern China retail was muddier. 陈铭皱了皱眉,不过他能被派来当副总牵制马家梁也不是毫无本事,闻言想了想才道:“苏南之外的局势大家应该都清楚,百联、沃尔玛……这些企业进驻,华东零售业的水更浑了。 However temporarily we can also support, that side ten thousand also starts to strive, the distant place also maintains the restraint at other places, has not fought with us. 不过暂时我们还能撑住,万家那边也开始出力,远方这边在其他地方也保持克制,没有和我们交手。 In a short time, outside southern Jiangsu we have the advantage. 短时间内,苏南以外还是我们占据优势。 As for southern Jiangsu, Jinling I did not say that the Tongzhou that side is the home market of time, we are not as good. 至于苏南,金陵这边我就不说了,通州那边是时代的本土市场,我们稍逊一筹。 Other places 55 open, some places we are stronger, some place time are stronger, overall we to have the advantage. ” 其他地方五五开吧,有些地方我们强一些,有些地方时代强一些,总体而言还是我们占据优势。” „That Wuxi, commonly acquainted and Pingjiang area?” “那无锡、常熟、平江地区呢？” Was inquired by the subordinate continuously, Chen Ming is somewhat discontented, but these other towns matters concerned are he in the manages, Majialiang did not speak, Chen Ming has to continue saying: „These places also calculate temporarily tranquilly......” 被下属连续提问,陈铭有些不满,不过这些外埠事宜都是他在管,马家梁不发话,陈铭只好继续道:“这些地方暂时还算平静……” „That Changkelong and Yong'an......” “那常客隆和永安……” „Manager reckless!” “胡经理！” Chen Ming interrupted his question, knits the brows: „Next time will ask one time, your what actually wants to ask?” 陈铭打断了他的问话,皱眉道:“下次一次性问完,你东一榔头西一棒子的到底想问什么？” The middle-aged people are somewhat awkward, explained hastily: „ I want to know, Changkelong and Yong'an these enterprises have what sound. 中年人有些尴尬,连忙解释道:“我就是想知道,常客隆和永安这几家企业有什么动静。 After all since we and distant places have made war, somewhat neglects them. 毕竟我们和远方开战以来,都有些忽视他们了。 These strengths are not weak, I feared that won over by the distant place, once established the joint front, we troubled are big. 这几家实力都不弱,我怕被远方拉拢了过去,一旦成立了联合战线,我们麻烦就大了。 This distant place counter-attacks suddenly, I suspected that possibly had they several support. ” 这次远方忽然反扑,我怀疑可能是得到了他们其中几家的支持。” This saying, many people nod the name are. 这话一出,不少人都点头称是。 Naturally, everyone too did not worry, Chen Ming is not worried about this very much, hears word shakes the head saying: „Was less likely, at this time they before we decided the victory and defeat, on the whole will have the attitude of wait and see.” 当然,大家也不是太担心,陈铭就不是很担心这点,闻言摇头道:“可能性不大,这时候他们在我们分出胜负之前,大体上都会采取观望态度。” „Even if moreover 1-2 and distant place achieved the strategic alliance, I looked that the distant place must guard against them to be right.” “另外就算其中1-2和远方达成了战略同盟,我看远方还得防着他们才对。” „However these will not leave with all one's strength, only if the distant place wants the large-scale subsidy they, the key was the distant place did that harmed others but not benefit oneself, both sides may not achieve perfectly coordinated.” “而这几家也不会出死力,除非远方愿意大规模补贴他们,关键是远方这么做了,损人不利己,双方也不一定能达成完美协调。” Chen Ming said, the person of approval has much. 陈铭这么说,赞同的人还是有不少的。 However Majialiang on this moment first place is the complexion is gloomy, when they said that Majialiang sinking sound said: „Do not forget, except for strategic alliance, but can also become one home!” 不过此刻首位上的马家梁却是脸色阴沉,等他们说完了,马家梁才沉声道:“你们别忘了,除了战略同盟,还可以成为一家！” „Before Chen wave , has led the merger and acquisition strategies of several enterprises, even Yong'an also in ten thousand lists.” “之前陈浪在的时候,就主导过几家企业的并购战略,甚至永安也在万家的名单上。” „This time Chen Langjiu does not have the news, Jinling has not seen his writing skill, I suspect the Chen wave very possible person in Wuxi!” “这次陈浪久无消息,金陵这边也没看到他的手笔,我怀疑陈浪很可能人在无锡！” Majialiang more is more right, look sharp say/way: „If, I meant if, the distant place and Yong'an completed the merger and acquisition, what will produce to affect to us?” 马家梁越想越对,眼神犀利道:“如果,我是说如果,远方和永安完成了并购,会对我们产生什么影响？” His words saying ended, the middle-aged person worried saying: „We will be extruded including the Wuxi peripheral market in Wuxi seriously, even possibly......” 他话一说完,中年人就担忧道:“那我们在无锡包括无锡周边市场会受到严重挤压,甚至可能……” „Possibly will be routed?” Majialiang knits the brows to say. “可能会被击溃？”马家梁皱眉道。 „Has this possibility.” “有这个可能。” „The words of Wuxi market collapse, that will affect our overall layout, vacillates our morale......” the Majialiang brow to wrinkle was fiercer. “无锡市场崩溃的话,那就会影响到我们整体布局,动摇我们的士气……”马家梁眉头皱的更厉害了。 The bottoming servant somewhat is also heavyhearted, Majialiang sobered, coughs lightly a sound said: „Naturally, this is the worst result. Even if, the Wuxi peripheral market we are so at a disadvantage, the distant place still drew the situation, wants to exceed us is not not possible.” 见底下人也有些忧心忡忡,马家梁清醒了过来,轻咳一声道:“当然,这是最糟的结果。就算如此,无锡周边市场我们处于下风,远方也只是扳回了局势,想胜过我们不可能。” Some middle-aged person disturbed say/way: „That, if the commonly acquainted peripheral market also has problems......” 中年人有些忐忑道:“那,那要是常熟周边市场也出了问题……” „Is insufficient.” “不至于。” Majialiang interrupted his words, aspirates saying: „Changkelong is not easy to take, but also has no alternative but to guard, Chen, you leads to go to commonly acquainted inspection market in the afternoon, has a look at the situation on the way.” 马家梁打断了他的话,吐了口气道:“常客隆没那么容易拿下,不过也不能不防,陈总,下午你带队去常熟视察市场,顺道看看情况。” Chen Ming nods saying: „Good.” 陈铭点点头道:“好的。” „ This, that side Wuxi, Manager reckless leads, moreover relates that side ten thousand, having a look at them to have what plan. “就这样吧,无锡那边,胡经理带队去一趟,另外联系万家那边,看看他们有何打算。 Before merged the matters concerned, I thought that now can try, if can take Yong'an, had a big help to us. ” 之前并购事宜,我觉得现在可以试试,要是能拿下永安,对我们还是有不小帮助的。” „Good.” “好。” „......” “……” Majialiang told the matter, when the people walked, Majialiang remains as in same place has not moved. 马家梁将事情都吩咐了下去,等众人都走了,马家梁依旧留在原地没动。 „Yong'an and Changkelong......” “永安、常客隆……” In the mouth muttered several, Majialiang complexion some were not quite attractive. 嘴中喃喃说了几句,马家梁脸色有些不太好看。 Chen wave has disappeared, the distant place prepares to fight a decisive battle suddenly, this does not conform to the common sense. 陈浪一直不见踪影,远方忽然准备决战,这都不符合常理。 They had confidence that can gain the victory? 他们有什么把握能取得胜利？ Besides taking outside Changkelong and Yong'an, other? 除了拿下常客隆和永安之外,还有别的吗？ But such short time, does the distant place have this strength to take two? 可这么短的时间,远方有这个实力拿下两家吗？ It is not Majialiang has not considered these, but in his opinion, the speed so will not be fast . Moreover the conformity resources also require the long time. 不是马家梁没考虑这些,而是在他看来,速度不会这么快,而且整合资源也需要漫长的时间。 He was deliberately considering, even if the distant place has this thoughts, waited to conform with these enterprises, spent greatly did not say, perhaps passed next year. 原本他寻思着,就算远方有这心思,等整合了这些企业,耗资巨大不说,恐怕都过了明年了。 But next year, he thought that oneself has killed the distant place is not uncertain. 而明年,他觉得自己已经干掉了远方也不一定。 „Is......” “到底是不是……” Majialiang had a headache, if yes, oneself must prepare early, the key as the matter stands, must invest. 马家梁头疼了起来,如果是,那自己就得早做准备,关键这样一来,又要进行投资。 That side the headquarters was discontented with him, now because of own guess, utilizes the big funds again, the headquarters will definitely not agree. 总部那边本来就对他不满了,现在因为自己的猜测,再度动用大笔资金,总部肯定不会同意。 If not, if oneself in these place large-scale investments, likely will cause several hostilities. 如果不是,那自己要是在这些地方大规模投资,可能会引起几家的敌视。 Perhaps had not prepared and distant them jointly, because Su fruit invades the market, causing them to arrive at one finally. 说不定原本没准备和远方联手的他们,因为苏果入侵市场,导致他们最后走到了一起。 Difficult! 两难啊！ Majialiang sighed, now can only wait for the inspection result. 马家梁叹息了一声,现在只能等待视察结果了。 When the result came back, oneself looked again the situation decides. 等结果回来了,自己再看情况而定吧。 ...... …… Majialiang wants to wait for the result to come back. 马家梁想等结果回来。 However Li Dong actually did not give him this opportunity! 然而李东却是不给他这个机会了！ On October 31, Yong'an and Changkelong two 162 shops and networks, conducted changed the sign! 10月31号,永安和常客隆两家162家门店和网点,全部进行了换牌！ One night, earth-shaking! 一夕之间,天翻地覆！ Entire Wuxi, commonly acquainted, Pingjiang, Tongzhou and Zhenjiang...... 整个无锡、常熟、平江、通州、镇江…… Most southern Jiangsu pull Qi changes thought that Jinling was surrounded all round, each region Suguo Supermarket throws the earth to lose the boundary in abundance. 大半个苏南拔旗易帜,金陵被团团包围,各地苏果超市纷纷丢土失疆。 Blotting out the sky is Yuanfang Supermarket, Yuanfang Supermarket...... 铺天盖地的都是远方超市,远方超市…… Everyone was ignorant! 所有人都懵了！ Unexpected! 猝不及防！ Really is unexpected, even if Su fruit has guessed correctly, but they have not thought is so quick. 真的是猝不及防,哪怕苏果这边已经猜到了一些,可他们没想到来的这么快。 Too quick, quick they feel helpless. 太快了,快的他们都不知所措。 Quick they do not have the protection. 快的他们根本毫无防备。 Quick they are scared. 快的他们失魂落魄。 Ended! 完了！ This is their first thought that the time, Changkelong and Yong'an three collaborates, the strength must exceed Su fruit to plan. 这是他们的第一念头,时代、常客隆、永安三家联手,实力本来就要胜过苏果一筹。 Su fruit in southern Jiangsu, keeps the enormous superiority on Jinling. 苏果在苏南,也就金陵保持巨大优势。 Other places, occupy generally are less than half of markets, particularly the supreme headquarters in Wuxi these supermarkets. 其他地方,一般都占不到一半市场,尤其是无锡这些本土超市的大本营。 Before everyone did things their own way, Su fruit naturally was domineering incomparable. 以前大家各自为政,苏果当然是强势无比。 However now three unite, in addition the time this year permits to come also unceasingly expansion, one night, the situation all changed. 然而现在三家联合,加上时代这年许来也不断扩大规模,一夕之间,局势全变了。 ...... …… Yuanfang Supermarket takes Changkelong and Yong'an, the entire southern Jiangsu conducts to change the sign. 远方超市拿下常客隆和永安,全苏南进行换牌。 News, shock is not only the major retail groups. 消息一出,震惊的不仅仅是各大零售集团。 Each region discusses spiritedly, particularly southern Jiangsu native, is dazzling that looks. 各地都议论纷纷,尤其是苏南当地人,更是看的眼花缭乱。 Yesterday or the shop in Changkelong, turns into the distant place today. 昨天还是常客隆的门店,今天就变成远方了。 Yesterday two are still competing to not far Changkelong and Yong'an, today two family members became the whole family. 昨天两家相距不远的常客隆和永安还在打擂台,今天两家人成一家人了。 Ignorant circle is not only they, the person in Changkelong and Yong'an also somewhat is actually ignorant. 懵圈的不仅仅是他们,常客隆和永安的人其实也有些懵。 Trades so towering, they who lord perhaps actually also arrange. 换主来的如此突兀,他们其实也没准备好。 No matter they have prepared, the sign traded is the indisputable fact, then should they be the person in distant place? 然而不管他们准没准备好,牌子换了是不争的事实,接下来他们应该算是远方的人了吧？ No matter how the people go to think how to shock. 不管众人如何去想,如何去震惊。 The distant group made the announcement in No. 31, the distant place completed to Changkelong and Yong'an two merger and acquisitions. 远方集团在31号发布了公告,远方完成对常客隆、永安两家的并购。 The merger and acquisition is completed, the distant three supermarkets occupy the southern Jiangsu local market 4 ingredient volumes, but Su fruit, just broke through 30 in southern Jiangsu market share. 并购完成,远方三家超市占据苏南当地市场四成份额,而苏果,在苏南市场份额刚突破30。